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Top B2B Social Media Mistakes—and How to Avoid Them

Trade Press Services

With 77 percent of businesses using social media to reach their customers and more than 90 percent of users following at least one brand on social media, marketers cannot underestimate the importance of social media marketing. In fact, the opposite is true. First, it’s possible to post too much content.

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Mastering Off-Page SEO: Boosting Your Website’s Visibility

Optinmonster

In the ever-evolving world of search engine optimization (SEO) , on-page optimization alone is not enough to achieve high rankings and drive organic traffic to your website. Enter off-page SEO, an important part of SEO that goes beyond the boundaries of your website and extends its influence across the vast landscape of the internet.

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6 Best Practices for Real Estate Social Media Marketing in 2020

Martech Advisor

Real estate social media marketing is an essential process for realtors to reach out to their target audience. In this article, we discuss what real estate social media marketing is, advantages of using social media, and six best practices for realtors to follow while using social media to promote their brand and products.

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Are You a Link Builder or Link Pusher? Understanding Backlinks

ClearVoice

A backlink or link connects one website or blog to the next site or page or social profile or anything else they feel is important to share at that moment. So when you see this underlined bit of text in a different color linking to my website , you know that it’s a working link. Why do you need links?

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17 Ways to Promote Your White Paper for Lead Generation

NuSpark Consulting

Here we go: Website. That’s because online releases are submitted to major search engines, industry journals and social networks. Make sure the release includes links to your website and other appropriate content. Relevant Blogger Outreach. Social Media. Of course, promote it via social media.

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6 More Search Marketing Tactics for Manufacturing and Industrial Marketers

KoMarketing Associates

A while back we detailed several tactics B2B manufacturers and distributors should consider when seeking to improve their visibility in search engines and social communities. Those tactics in summary: YouTube Integration. Similar tagging vocabularies are used but wrapped directly around the embedded code used for the video.

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Search isn’t about search anymore, it’s about social

Biznology

Google is severely penalizing sites that are buying links or are invested in private blog networks. Social Media Strategy for Social Signals : A site needs to be organic (never static), as Google tends to spend most of its attention on site that are constantly changing and updating. Influencer Outreach.

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