WebMarketCentral

AUGUST 5, 2008

Once you have a feel for the blog ecosystem in your industry, you can begin blogger outreach: Commenting is a great way to start. Provide assets the blogger can use to enhance the post, such as original research results, images, video, or the offer of an interview with a key executive or other expert.

Social Media 20

Social Media Media Optimization Blogger 20

WebMarketCentral

AUGUST 1, 2007

Once again, these recommendations are based on personal experience as well as research from the experts at MarketingSherpa. Getting mentioned by relevant and influential bloggers is one of the most productive means of viral promotion (and free, other than the outreach effort).

Viral Marketing 20

Viral Marketing Lead Generation Promotion Web 2.0 20

WebMarketCentral

SEPTEMBER 28, 2009

Company" Words vs. "Customer" Words: This is particularly an issue in technology companies, but can happen in any situation where proper keyword research is skipped. Bonus sixth mistake to avoid: build links to your site carefully, using a mix of directory submission, social media, direct outreach, PR and link bait. pageid=126.

SEO 20

SEO CAN-SPAM Tagging Keywords 20

WebMarketCentral

MARCH 24, 2009

Here's some research on how to do that. Among the findings in MarketingSherpa's research: 76% of marketing and PR professionals "agree" or "strongly agree" that social media marketing is changing the way their organizations communicate. Social Tagging Research and Reports. technologies." technologies." (If

Social Media 20

Social Media Paid Content Paid Search Agency Web 2.0 20

WebMarketCentral

JUNE 26, 2008

That's the problem WiseWindow is attempting to solve for brand managers, marketing research firms and CPG ad agencies. The selection of bloggers for outreach also seemed a bit odd. WiseWindow attempts to measure "what moves people" in terms of attributes and buying factors.

Buzz 20

Buzz Aggregators Brand Identity Branding 20

WebMarketCentral

JULY 16, 2008

Yet many PR people stumble badly when reaching out to bloggers, with blog outreach efforts a mix of good, bad and ugly. It's also helpful to provide bloggers with useful assets such as images, video, audio and research findings (with original source links if it's not your own material) that they can incorporate into posts.

Blogger 20

Blogger Digg PR Tagging 20

WebMarketCentral

MAY 11, 2009

Site Architecture and SEO by Spinfield SEO projects often begin with keyword research, but this post recommends stepping back and beginning with solid architecture instead: assuring that CSS and Java are handled properly, the site has a solid internal link structure, and both HTML and XML sites maps are utilized.

SEO 20

SEO Best Practices PR PageRank 20

WebMarketCentral

SEPTEMBER 4, 2007

I've been thinking about this topic over the past few weeks realized that good blogger relationships is one part doing your research, one part old school PR and one part transparency. Based on these three components, here are 8 Tips about Blogging Outreach : 1. In some cases, bloggers will provide you with rules when contacting them.

PR 20

PR Outreach Web 2.0 Astroturfing 20

WebMarketCentral

JUNE 12, 2007

“Given the shift to mega-committees, marketing will have to expand their prospecting databases and outreach activities on a per-account basis.” Buyers find vendors – not the other way around. 75% of influencers and 80% of decision-makers said that they found vendors (through research) rather than responding to a campaign.

Paid Search Agency 20

Paid Search Agency B2B Marketing Advertising Agencies B2B 20