WebMarketCentral

OCTOBER 11, 2007

While press releases are about you —you've released a new product, or hit a milestone, or signed a new partner alliance for example—news releases are about the interests of your market. They aren't designed to promote your product or service directly, but rather to position your company as a thought leader.

PR 20

PR Web 2.0 Blogger Public Relations 20

WebMarketCentral

OCTOBER 12, 2007

Blogger relations, social media outreach and interactive PR for starters. * How can I get bloggers “on my side” to promote my products, services, or cause? Again, blogger outreach through interactive PR. . * How can I get bloggers “on my side” to promote my products, services, or cause?

Blogger 20

Blogger PR Outreach Tagging 20

WebMarketCentral

AUGUST 1, 2007

Getting mentioned by relevant and influential bloggers is one of the most productive means of viral promotion (and free, other than the outreach effort). Next: Viral Marketing Caveats and Links ** technorati tags: viral marketing, viral media, promotion, MarketingSherpa, B2B lead generation, email, blog outreach, PR, Web 2.0,

Viral Marketing 20

Viral Marketing Lead Generation Promotion Web 2.0 20

WebMarketCentral

JULY 14, 2008

This research is excellent for finding new sites for PR, direct advertising buys or blogger outreach. In addition, you can mix in "research" type questions that can be used to collect information for later production of a research report / thought-leadership piece.

Enterprise Management 20

Enterprise Management Work Management Marketing Management B2B Marketing 20

WebMarketCentral

SEPTEMBER 28, 2009

Products," "Services," "Technology" etc.). If your product is precision machining doohickies, then that's what your "Products" button should say. Someone will say, "Our product isn't technically a thingamajib, it's actually a whatchamacall it." pageid=126.

SEO 20

SEO CAN-SPAM Tagging Keywords 20

WebMarketCentral

DECEMBER 6, 2007

Include both current customers (can we sell them more of what they are already buying, products and services in addition to what they are already buying, or a more premium version of our products/services?) The first step in developing a strategic marketing plan is to identify your target markets. and new prospects.

Planning 20

Planning Marketing Plans Paid Search Agency Banner Ads 20

WebMarketCentral

JANUARY 11, 2010

It's less formal, more "social" and usually more effective than "cold" outreach. This is a great potential source of new product/service enhancement ideas as well as topics for blog posts, white papers or other content. To Become a Resource Prospects don't care about your products or services—they care about solving their problems.

Twitter 20

Twitter Web 2.0 B2B Thought Leadership Business 20

WebMarketCentral

JULY 16, 2008

Getting blog coverage for your product or service is now just as (if not more) important than getting written about in traditional media. Yet many PR people stumble badly when reaching out to bloggers, with blog outreach efforts a mix of good, bad and ugly. It's bad for bloggers. And it's bad for readers. So what do bloggers want?

Blogger 20

Blogger Digg PR Tagging 20

WebMarketCentral

JUNE 26, 2008

One of the biggest challenges for most small companies is generating buzz—getting people to talk about their products, online and off. Big brands, however, have a very different problem: keeping track of the incredible volume of content being generated relating to their company, product or service.

Buzz 20

Buzz Aggregators Brand Identity Branding 20

WebMarketCentral

JUNE 16, 2008

Social media has given every consumer the opportunity to reach millions of others with his or her opinion of a brand or product. And it's given every consumer access to the experience of millions of other actual product buyers. In Barger's words, it belongs at the top of the sales funnel. PR can influence opinion, but not control it.

Social Media 20

Social Media Media Web 2.0 Blogger 20

WebMarketCentral

SEPTEMBER 10, 2008

Business video production is growing exponentially because video is engaging, repurposable (for example, you can use a video on your website, at tradeshows and in presentations; post it on YouTube; use it as an asset for blogger outreach or a channel sales tool; add it to social media press releases ; etc.),

Social Media 20

Social Media Wiki Optimization Digg 20

WebMarketCentral

MAY 11, 2009

How can PR and SEO work together more productively? SEO on a shoestring by iMedia Connection Noting that " more than 70 percent of internet users start off with a search engine before they buy a product or service," Claudia Bruemmer covers an impressive amount of ground in this article.

SEO 20

SEO Best Practices PR PageRank 20

WebMarketCentral

SEPTEMBER 6, 2007

I receive numerous emails each week from PR folks asking me to write about their product or service. By focusing on niche subject matter, bloggers generally reach a smaller but much more concentrated audience. So, here are a few of my own observations about how to best approach bloggers.

Blogger 20

Blogger PR B2B Thought Leadership Telemarketing 20

WebMarketCentral

JUNE 12, 2007

“Given the shift to mega-committees, marketing will have to expand their prospecting databases and outreach activities on a per-account basis.” Buyers find vendors – not the other way around. For 5-figure purchases, the average buying committee size in 100-500 employee companies is six people; in large companies, it's 21.

Paid Search Agency 20

Paid Search Agency B2B Marketing Advertising Agencies B2B 20

WebMarketCentral

JULY 11, 2008

Pushing product doesn't work anymore, especially in the era of the Internet, when savvy customers can connect with each other and trade stories about your product—and your company—and can easily find alternative choices." . to meet and exceed their needs and desires. For one, you'd probably pick a new best friend.

Paid Search Agency 20

Paid Search Agency Work Management Marketing Management Marketing & Strategy 20