Top 3 Tips on How to Validate, Calibrate Marketing Automation
ViewPoint
APRIL 24, 2018
direct mail and personalized tele-prospecting outreach).”. SiriusDecisions’ warns against “responding to an inbound inquiry solely with outbound email. Marketers must continue conversations online and through integration and coordination with additional outbound tactics (e.g. Automated marketing does make sense in some situations.
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