Digital B2B Marketing

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B2B Marketing Meets Video: Insights from 21 Marketers

Digital B2B Marketing

Rather than include all in Storify, the recommendations are consolidated and organized here. Recommended Tools and Products There were a number of hardware, software and service recommendations during the course of the discussion. Recent prices have been included where available.

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The B2B Marketing Guide to Paid Content Distribution

Digital B2B Marketing

Targeting on Twitter requires some creativity but it is one of the best places for B2B content to be promoted and then organically spread. If you use video, there is a good chance it is already on YouTube. Don’t forget that you can also promote your YouTube videos (done through Adwords. Promoted Tweets.

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10 Ways to Kickstart Your Inbound Marketing Program

Digital B2B Marketing

Here are social platforms to consider: Twitter StumbleUpon Digg Slideshare YouTube Facebook LinkedIn Although Facebook and LinkedIn may be core to your long-term inbound marketing program, you cannot emulate organic social media sharing with paid programs on these sites nearly as well.

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Digital Marketing’s Massive Measurement Lies

Digital B2B Marketing

If I’m looking for a computer, search for Dell, click the top organic result and buy a new laptop, is search the reason I bought a laptop from Dell? According to Wordstream, the #1 and #2 keywords based on search volume are facebook and youtube. In turn, that means your reporting is more inflated than ever before. Branded search.

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The Mobile App Your Marketing Needs

Digital B2B Marketing

YouTube (46.4%). Not a single one was created primarily in support of an organization’s marketing efforts. Google Search (53.5%). Gmail (47.6%). Pandora Radio (42%). Apple iTunes (41%). Cooliris (38%). Messenger (32%). Your App Solution: Other People’s Apps.