It’s Not the Format of Your B2B Content, It’s the Relevance
Marketing Interactions
JULY 5, 2021
Every year, reports come out that tout which content type works best at which stage in the funnel and has marketers responding to which format drives the most ROI in buyer engagement. So, you think, wow, that really worked. Format is one of those chicken and egg things about marketing that just needs to cross the road. It depends.
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