What works continues to evolve along with our buyers. Preparation - As marketing plays a bigger role across the organization, marketers must be prepared to address challenges and needs in product management, customer support, and more.   Have I told you that I'm a maniac for B2B marketing eduction? Well, I am. Know why? Because the B2B landscape is constantly shifting. Things change so fast that it's a real challenge to keep ahead of the curve. However, the Real World Marketing Syllabus , presented by Brian Kardon of Eloqua is here to help all of us. MORE >>

Here are a couple of key insights: “If you were to head up the rollout of a marketing automation system at another organization, what would [you] do differently,” 79.2% said they would “better prepare their organization by building proper processes and content offers to feed the automation system.” Using the system is only one thing on a long list of deliverables for an already over-worked marketing department. The benefits from automating marketing programs can be many. This said, technology is not the answer to better marketing. Technology is an enabler - and a great one. MORE >>

Sure, they have great organic search results for that phrase, but the disappointment is that the content didn't have any substance to it. If you've read my work for any period of time, you know that one of my imperatives is that content should be designed to answer prospect and customer questions in relation to problems they're trying to solve. One of the things that gets forgotten during marketing content developed for website use is the impact of the presentation of the content within the "look and feel" of the web page it will be displayed on. So what? MORE >>

Funnily enough, we've worked together for years, but this was the first time I met Joe in person. Create the role of a librarian to organize your content - tags, featured, indexed, etc. Last week I attended and presented at the Content Marketing Strategies Conference 2011 up in Oakland, CA. Bill Flitter and Dlvr.it put on a great experience by inviting a wide variety of speakers to contribute. The audience was terrific and interactive which made the two days very engaging and memorable. View more presentations from Ardath Albee. It was also a gift to see him speak in person. MORE >>

Who knows more about fans than sports organizations? mean, seriously, how can you pass up the chance to gain so much insight that you can put to work right away? As I finalize my slide deck for my presentation "Build a Better Experience with Content Marketing" for Content Marketing World , I'm getting really excited to be there.   It's been quite a year, so far. In thinking about why I'm so excited for this show, I thought I'd share a few reasons with you. You know, just in case you're still sitting on the fence about being there. Lee Odden! MORE >>