KoMarketing Associates

APRIL 7, 2015

It’s no longer washing windows and scrubbing floors, but it’s organizing social audiences, reexamining the competition, and more. Not only will this help get all accounts up-to-date and organized, but it will also act as a timesaver. As the saying goes, “ Success comes before work only in the dictionary. ” Is there a CTA?

Social Media 120

Social Media Organization Tips Media 120

KoMarketing Associates

FEBRUARY 5, 2015

However, if you break down the different ways video can work within your specific marketing strategy, it becomes significantly less daunting. Need some guidance or examples of how this works? The integration of video content has been a confusing topic for many in the B2B space. Interviews. Repurpose Existing Content.

B2B Marketing 120

B2B Marketing Video Marketing Organization Planning 120

KoMarketing Associates

FEBRUARY 13, 2017

Agile focuses on improving the speed, productivity, adaptability, and responsiveness of creative work,” said Joe Staples, chief marketing officer at Workfront. Overall, 41 percent of marketers said that they already have an agile plan in place, or they are thinking about implementing one within the next four years.

Planning 121

Planning Marketing Report Marketing & Strategy Marketing Strategy 121

KoMarketing Associates

JULY 11, 2013

I recently caught a tweet from SEO Mike Arnesen highlighting an article on Medium about “ The Future of About Us Pages “ The article provides perspective into why the “About Page” (or section) should become a more central piece of an organization’s story and brand. Showcase Coverage. Google Authorship.

Organization 120

Organization B2B Thought Leadership Work Management Marketing Management 120

KoMarketing Associates

OCTOBER 5, 2017

Below are some of the areas where live events and digital marketing can work together to create a cohesive presence for B2B brands. Why a presence at SXSW worked so well for Casper is because they thought about how customers could experience their products in a new, fun, and interesting way. Bring Conversation to Another Medium.

Work Management 138

Work Management B2B Marketing Marketing Management B2B 138

KoMarketing Associates

JANUARY 29, 2015

Even so, there is often confusion from senior leadership with respect to how PPC works and what the organization is getting from their search engine advertising budget. Here are some examples based on our own experience working with clients and senior leadership. What is our budget and how does it forecast across the year?

Adwords 120

Adwords Advertising Agencies Organization Work Management 120

KoMarketing Associates

DECEMBER 18, 2014

The best B2B online marketers are constantly integrating SEO into their organizations’ broader marketing initiatives. My colleague, Casie Gillette , has touched on a few ways to break down those silos and get your B2B search and social teams working together. 10 Things I’ve Learned About SEO in 2014. Are you using IFTTT?

Social Media 120

Social Media SEO Media Link Building 120

KoMarketing Associates

APRIL 12, 2016

When I worked in-house for a large client-facing B2B company, we often were frustrated at missteps and the lack of communication between the sales department and our department, which created marketing campaigns for clients. While I eventually left that company to work on my own, hindsight is, as always, 20/20. Set Expectations.

B2B Sales 120

B2B Sales B2B Marketing B2B Marketing Proposals 120

KoMarketing Associates

MARCH 26, 2015

To illustrate this philosophy at work, let’s take a look at a few recent examples of the KoMarketing team collaborating both internally and externally: Internal Collaboration. For our team, this type of work requires an “all hands on deck” approach to successfully place content on relevant industry sites. The end result?

Content Marketing 120

Content Marketing B2B Thought Leadership Content Curation 120

KoMarketing Associates

MARCH 9, 2012

B2B marketers should consider leveraging this opportunity, for applicable individuals of the organization, since thought leadership, public relations “buzz”, and marketing to a growing number of people involved in the buying process are B2B marketing goals. Option 3: You can also add a work email address to your profile.

Display 120

Display Organization B2B Thought Leadership Profiling 120

KoMarketing Associates

JUNE 14, 2023

However, the researchers behind the report note that they are working to resolve these pain points. “As As strategies get more sophisticated, marketers are more aware of gaps in measurement and data related to the overall business because they’re actively working to solve for them,” wrote the authors of the report.

B2B Marketing 227

B2B Marketing B2B Business Advertising Agencies 227

KoMarketing Associates

MARCH 29, 2022

Many marketers are feeling the pressure of working with a tight budget at their organization, but new research indicates that they might find room to spend when it comes to digital initiatives. recorded during the same period last year, indicating that organizations are still willing to invest in digital marketing initiatives.

Marketing Report 227

Marketing Report Digital Marketing Funnels Marketing Budget CMO 227

KoMarketing Associates

MAY 10, 2022

Even though marketers are expected to deliver on a number of objectives across their organization, new research suggests that many still lack control over their own strategy and budget. Data from the 28th edition of The CMO Survey indicated that at most organizations, the marketing budget only accounts for 11.8% of the overall budget.

Marketing Report 252

Marketing Report Marketing Budget Marketing & Strategy Marketing Strategy 252

KoMarketing Associates

JANUARY 19, 2022

Choosing the right stack of MarTech solutions can be a difficult task for B2B marketers, especially for those working in cybersecurity, who may have a more complicated sales cycle, changing regulations, and other obstacles. So being able to create personalized experiences at scale and test what works best can be extremely powerful.

Work Management 248

Work Management Marketing Management Marketing Automation Services B2B Marketing 248

KoMarketing Associates

AUGUST 17, 2022

Some of the benefits of leveraging CRM that respondents cited were better customer data (44%), more organized/streamlined processes (43%), and an improved customer experience (36%). This highlighted the importance of finding a CRM solution that works for teams across the organization as a whole.

Work Management 205

Work Management Marketing Management Marketing Report CRM 205

KoMarketing Associates

JANUARY 4, 2023

Impact.com teamed up with WARC to conduct the “Aligning Marketers and Influencers” report, and statistics indicated that most marketers (65%) now believe that influencer collaborations work for them more often than not. About 12% of respondents stated that it almost always works for them.

Marketing Report 217

Marketing Report Statistics Marketing Tactics 217

KoMarketing Associates

SEPTEMBER 28, 2022

Impact.com recently partnered with WARC to publish the “Aligning Marketers and Influencers” report, and statistics indicated that the majority of marketers (65%) now admit that influencer collaborations work for them more often than not. Approximately 12% said that it almost always works for them.­­.

Advertising Agencies 209

Advertising Agencies Custom Publishing Social Media Inbound Marketing 209

KoMarketing Associates

DECEMBER 8, 2021

The benchmarks and strategies that worked just a few years ago might not have the same impact today. For example, workers today are more likely to work from home or on the road, making it harder to track which company they work for due to shifting location. Organic search traffic. Unique site visitors. Direct traffic.

Top of Funnel 244

Top of Funnel Buyer's Journey Advertising Benchmark B2B 244

KoMarketing Associates

APRIL 10, 2020

Depending on the industry or organizations’ target markets, it won’t be surprising if traffic, lead generation efforts, or overall digital marketing performance is down when comparing year over year or period to period benchmarks. When performance is down the real work begins. Analyze The Trends. Quality And Quantity.

B2B Marketing 253

B2B Marketing B2B Advertising Benchmark Lead Nurturing 253

KoMarketing Associates

JUNE 25, 2020

Examples include: How much influence do branded keywords have on organic search traffic overall? Is your organization receiving a significant enough percentage of traffic from brand-specific impressions in organic search results? Several questions can be answered when evaluating this performance.

Google 257

Google CTR Landing Pages Keywords 257

KoMarketing Associates

JANUARY 24, 2023

The Account-Based Marketing Leadership Alliance (ABMLA) and Momentum ITSMA recently partnered to publish the “Elevating ABM: Building Blocks for Long-Term Growth” report, and statistics suggested that the majority of organizations (71%) intend to increase their ABM spending in 2023.

Account Based Marketing 198

Account Based Marketing Spending B2B Marketing Budget Management 198

KoMarketing Associates

JUNE 23, 2022

While marketers suggest that they intend to dedicate a portion of their budget to these emerging technologies, previous research suggests that many still lack spending power at their organizations. On a similar note, 90% of marketers claim that they can make some strategy decisions, but they do not have input over all of them. “If

Marketing Report 246

Marketing Report Buzz Marketing & Strategy Statistics 246

KoMarketing Associates

DECEMBER 5, 2017

Their answers ranged depending on their industry, but we found that most were interested in attempting new strategies and techniques for the B2B market, like artificial intelligence, paid social media campaigns, and virtual reality, while others wanted to focus budget dollars on tried-and-true tactics that work.

Marketing Budget Creation 439

Marketing Budget Creation Marketing Budget Budget Programs Marketing AI 439

KoMarketing Associates

MARCH 12, 2019

We wouldn’t recommend that, but if you already had a list of keywords and you already had landing pages, you could write a few ads quickly, set up campaign tracking and launch the campaign in one work day. Especially now that rich answers and other search features have pushed the organic listings down. The benefits of organic search.

PPC 205

PPC Sales Qualified Leads Lead Scoring Lead Ranking 205

KoMarketing Associates

APRIL 8, 2020

Lean Data recently published “The State of Revenue Operations” report, looking back on how the customer experience shaped B2B marketers’ work back in all of 2019. Only 23% of all marketers claimed that they were “fully” aligned and worked collaboratively with key stakeholders across their organization.

B2B Marketing 262

B2B Marketing B2B Differentiation Advertising Benchmark 262

KoMarketing Associates

OCTOBER 6, 2020

In terms of overall success, most B2B marketers (54%) claim that their organization has been at least “moderately successful” with its content marketing efforts over the past 12 months. Nearly 32% of them do not have a plan, but there is one in the works for future development.

Marketing Report 296

Marketing Report B2B Marketing Marketing & Strategy Marketing Strategy 296

KoMarketing Associates

AUGUST 25, 2020

Although B2B marketers are constantly working to achieve their top objectives, new research suggests that many of them have few ways of measuring their overall performance and impact on their organizations. About 42% claimed that there simply aren’t enough resources, while 36% believe that data is a mess.

Paid Search Agency 194

Paid Search Agency B2B Marketing Planning Companies 194

KoMarketing Associates

JANUARY 5, 2021

Not all B2B marketers have an integrated marketing strategy in place, but new research suggests that more are working on creating on to develop a more dynamic approach. The authors of the report note that there is no universally agreed-upon definition of integrated marketing.

Marketing Report 251

Marketing Report B2B Marketing Planning Marketing & Strategy 251

KoMarketing Associates

JULY 15, 2020

Working Toward a More Customer-Centric Approach. As marketers see benefits from focusing on the CX, their organizations are adopting a more customer-centric approach, according to previous research. Additionally, 74% of marketers claimed that their company shares values and beliefs for driving a customer-centric culture.

Marketing Report 156

Marketing Report Marketing & Strategy Marketing Strategy Paid Search Agency 156

KoMarketing Associates

JULY 28, 2020

That being said, 85% agreed that a high level of data analytics and insight generation are important for professionals currently working in marketing as well. That level of inaccuracy affects the organization in a broad number of ways,” wrote the authors of the report.

Positioning 157

Positioning Analytics Generation Work Management 157

KoMarketing Associates

SEPTEMBER 16, 2020

This may require several weeks of work before your data is organized and updated enough to implement even a starter account-based marketing program. It also requires content to be nearly as organized, personalized, and current as customer data is. As explained in DemandGen’s special report, “ What’s Working in B2B Advertising?

Account Based Marketing 269

Account Based Marketing Budget Programs Planning Paid Search Agency 269

KoMarketing Associates

MAY 13, 2020

In translation: If you want to appear in Google featured snippets, you have to get out there, do some research of your own, put on your content marketing hardhat, and get to work. It’s important to note that your page does not have to be in the top position of organic results to be displayed in featured snippets.

Features 165

Features Google B2B Marketing Top of Funnel 165

KoMarketing Associates

APRIL 7, 2021

Here is Gartner’s definition of demand generation: “Demand generation is a data-driven marketing strategy focused on driving awareness and interest in an organization’s products and services, with the ultimate goal of developing long-term customer engagement. Search engine optimization takes work, of course. The solution?

Demand Generation Agencies 236

Demand Generation Agencies Demand Generation Demand Marketing Budget 236

KoMarketing Associates

JUNE 18, 2020

UserTesting published its “2020 CX Industry Report,” and data suggested that most marketers (60%) agree that their organization is now customer-centric, with 55% stating that their company is constantly working toward creating a better customer experience.

Marketing Report 156

Marketing Report Paid Search Agency B2B Marketing Personalization 156

KoMarketing Associates

JULY 10, 2018

If we want to grow up, if we want to be seen as invaluable, as a core part of the strategy, or even to get paid more, our work has to be tied to results. As content marketers, it’s time to admit to ourselves that we have some work to do and in order to take it to the next level, we need to focus on these three things. Integration.

Top of Funnel 177

Top of Funnel Paid Search Agency Content Budget Programs 177

KoMarketing Associates

JUNE 25, 2019

When something is working, it’s so easy to get into a rut. As marketing professionals, we tend to stick with what works because our attention is always split between multiple projects and responsibilities. Quora also prefers users to be extremely transparent about who they are, past experiences, and who they’ve worked for.

B2B Marketing 218

B2B Marketing Marketing & Strategy Marketing Strategy Planning 218

KoMarketing Associates

APRIL 21, 2021

About 26% also said that they have a centralized content marketing group that works with multiple brands/products/departments throughout the organization, suggesting that tech marketers are beginning to take this initiative more seriously. Manufacturing Marketers and Content Marketing.

Marketing & Strategy 169

Marketing & Strategy Marketing Strategy Planning Content Marketing 169