Everything Technology Marketing

DECEMBER 11, 2013

First, an insider from your firm will help ensure that your approach aligns with the needs and direction of the organization. While these will differ from organization to organization, some common approaches include: ? This individual is responsible for keeping the process rooted in the path and realities of the firm.

Analytics 100

Analytics Marketing & Strategy Marketing Strategy Paid Search Agency 100

Everything Technology Marketing

MARCH 27, 2010

Focusing on the profitable sources of revenue takes ensuring your organization, especially your marketing team, has the data mining tools, customer research, marketing automation software, and the ability to perform customer analytics. This capability requires that your marketing organization be able to perform customer analytics.

Allocation 100

Allocation Marketing Automation Services Psychographics Cross-Selling 100

Everything Technology Marketing

JANUARY 3, 2010

Part two focuses on the chasm between sales and marketing that is common in many organizations. In many if not most organizations, sales blames marketing for not producing a sufficient number of truly qualified leads, and marketing points the finger at sales for not following up on the great leads that were produced.

Lead Generation 100

Lead Generation Sales Qualified Leads Generation Lead Gen 100

Everything Technology Marketing

DECEMBER 4, 2009

Here is a great collection of social media policies from 123 Social Media's web site to help you create a policy that works for your organization: [link] Clear policies help you better navigate this new communication channel and provide guidance to your audience as to what is ok to post and what isn't.

Social Media 100

Social Media Examples Media Advertising Channels 100

Everything Technology Marketing

NOVEMBER 14, 2009

by Laura Patterson Many organizations can achieve substantial growth by entering a new market with a well thought out and flawlessly executed plan. It’s surprising -actually alarming -at how many organizations attempt this strategic endeavor without a Go-to-Market (GTM) plan and end up flying blind into new territory.

Planning 100

Planning Marketing Analytics Tools Contingency Planning Tactics 100

Everything Technology Marketing

AUGUST 22, 2010

Many companies don't segment at all, segment only superficially, or copy segments that seem to be working for their competitors but without really understanding the rationale for selecting target segments. How do you approach segmentation in your organization? In complex markets, segmentation is not trivial.

Segmentation 100

Segmentation Allocation Marketing Automation Services B2B Marketing 100

Everything Technology Marketing

MAY 24, 2010

While this situation can create a crisis in many marketing and sales organizations, it also offers a great opportunity. By the way, mapping your entire marketing approach to the customer lifecycle is one way to become a truly customer-centric organization and impact prospects behavior and decisions. More on this later.

Work Management 100

Work Management Marketing Management Marketing Budget B2B Marketing 100