Crimson Marketing

MARCH 5, 2015

The current state of marketing technology is organized around marketing channels, not buyers. The current state of marketing technology is organized around marketing channels, not buyers. ” Even with a shift toward integration, marketers continue to endure challenges: How to organize internally around all of these technologies.

Work Management 100

Work Management Marketing Management Paid Search Agency Marketing & Strategy 100

Crimson Marketing

JUNE 23, 2014

Kay Kienast, Senior Vice President of Marketing and Sales Strategy for Large Enterprise Organizations at Xerox Corporation, is responsible for the global corporate marketing and sales strategy for Xerox’s largest enterprise accounts in the technology and document outsourcing business.

Planning 100

Planning Marketing & Strategy Marketing Strategy Multi-Channel 100

Crimson Marketing

JUNE 30, 2014

Advanced marketing analytics “provide the ability to increase growth and marketing return on investment (MROI), [yet many] organizations seem almost paralyzed by the choices on offer.” Here are three steps to follow: Identify the marketing analytics approaches that work for you. . Image: Courtesy of laurentkermel.com.

Analytics 100

Analytics Allocation Marketing Proposals Comparison 100

Crimson Marketing

SEPTEMBER 4, 2013

He is an expert in creating effective marketing strategies by identifying key trends and leveraging the strengths of the organizations where he has worked. He is an expert in creating effective marketing strategies by identifying key trends and leveraging the strengths of the organizations where he has worked.

Work Management 100

Work Management Marketing Management Advertising Agencies CMO 100

Crimson Marketing

FEBRUARY 9, 2015

“Organizations are seeking greater precision by measuring and managing the consumer decision points where well-timed outlays can make the biggest difference.” Marketing has transformed into “the glue across the organization, providing oversight and coordination.”

Paid Search Agency 100

Paid Search Agency Work Management Marketing Management Advertising Agencies 100

Crimson Marketing

NOVEMBER 13, 2014

Or you can build a list organically over time and email people who want to hear from you.”. – I would definitely say yes, but for you, it comes down what works within your own personal organization. Content marketing is getting harder. ” To answer the question – Is content marketing still worth it?

Content Marketing 100

Content Marketing Paid Search Agency Content Blast Campaigns 100

Crimson Marketing

NOVEMBER 2, 2015

For marketers, that means an ever-expanding need to work with technology to reach the right customers, with the right message, at the right time. Email marketing, proclaimed a dying tool by some, actually delivers the greatest ROI of any digital marketing solution, including social.

Ideal Customer Profiles 100

Ideal Customer Profiles Features Campaigns Paid Search Agency 100

Crimson Marketing

JUNE 28, 2013

Sales and marketing alignment is a fairly new term to many organizations. Langstaff has received more than a dozen awards for her work in marketing and PR. Sales and marketing alignment is a fairly new term to many organizations. Langstaff has received more than a dozen awards for her work in marketing and PR.

Work Management 100

Work Management Marketing Management Demand Generation Public Relations 100

Crimson Marketing

OCTOBER 16, 2013

Marketing and Sales need to start working closer together. When Marketing and Sales work together, they can determine a solution for improving leads. Leads are useless to a sales organization unless they target the right kinds of buyers. So how do you fix this terrifying problem? A key focus area is your audience.

Lead Generation 100

Lead Generation Generation Leads Lead 100

Crimson Marketing

OCTOBER 29, 2014

Later, he discusses the benefits of working with content distribution hubs to optimize distribution according to your goals. Funnel Shaped Content: Business decisions are now influenced by more individuals in a buyer organization than ever before.

CMO 100

CMO PR Advertising Channels Public Relations 100

Crimson Marketing

MARCH 3, 2015

In this episode of Moneyball for Marketing, Ken explains how this counter-intuitive strategy works. The Small Business Group is Intuit’s largest organization, with annual revenue of over $2B.

User-Generated Content 100

User-Generated Content Peer-to-peer Work Management Social Marketing 100

Crimson Marketing

FEBRUARY 6, 2014

Filing the gap: 60% are seeking working with greater technical comfort and facility . Works well in a team environment, highly adaptable . At the close of 2013, inbound teams planned to hire an average of 9.3 125% more growth than teams not executing inbound marketing. Enterprise inbound teams plan to hire an average of 18.6

Demand Generation Agencies 100

Demand Generation Agencies Planning Paid Search Agency Word of Mouth 100

Crimson Marketing

JANUARY 23, 2015

What you can do instead is report “on how many SQLs came through web forms showing that not only are you attracting qualified leads, but those people are ready to have a conversation with someone in your organization.” You can no longer get a clear picture of what keywords are working.”

Multi-Touch Attribution 100

Multi-Touch Attribution Top of Funnel Analytics Lead Ranking 100

Crimson Marketing

JANUARY 15, 2015

As a marketer, you have to start looking at how is your campaign going to work across those different channels,” says Atri Chatterjee, CMO of leading automation company Act-On Software. Marketing, Atri says, is the one organization within a company that has purview over the entire business lifecycle of a customer.

Demand Generation 100

Demand Generation Act-On Work Management Marketing Management 100

Crimson Marketing

SEPTEMBER 10, 2014

We all understand by now the importance of data to the corporate marketing organization. In his role as General Manager of Oracle Marketing Cloud, Kevin Akeroyd works with CMOs of leading companies on enterprise level, cross-channel data management and marketing.

Enterprise Management 100

Enterprise Management CMO Work Management Marketing Management 100

Crimson Marketing

MARCH 12, 2015

Impinj’s mission is to deliver the world’s Item Intelligence–by wirelessly connecting everyday items, they capture in real-time each item’s identity, location and authenticity and provide organizations around the globe with actionable information so they can make better business decisions and enhance consumer experiences.

Internet Marketing 100

Internet Marketing Work Management Paid Search Agency Marketing Management 100

Crimson Marketing

MARCH 22, 2013

Historically, marketing has been working on influencing the perceptions of buyers via engagement (often on various social media channels). The new imperative for marketing is to share with the sales organization the same information that the buyer is gathering. How Marketing Must Help.

CMO 100

CMO Trust Marketing Marketing Linkedin 100

Crimson Marketing

OCTOBER 27, 2014

These gurus bring significant benefits to their organizations in every metric that counts, bolstering brand recognition, contributing to firm growth, and commanding higher fees. Sixty-six percent of the participants in our study also stimulate major business development within their organizations. How do they do it?

Lead Scoring 100

Lead Scoring Lead Ranking Demand Generation Agencies Webinar Metrics 100

Crimson Marketing

APRIL 21, 2015

Do big data marketing analytics really work? . It is probably not very hyperbolic to say that the subject Big Data comes with some hype attached, though it is clearly not just hype—marketing analytics works to increase sales. Rinse, Wash, Repeat: The work does not stop there. Try googling the words “Big Data.”

Analytics 100

Analytics Analysis Case Studies B2B Sales 100

Crimson Marketing

OCTOBER 1, 2013

The only way this can work, however, is if you start sharing data with sales. Work together and both of you will see benefits. In doing so, you’ll boost revenue and help achieve the objectives of your entire organization. Use Your Big Data Wisely. If you want to use Big Data in a systemic way, don’t silo it.

Top of Funnel 100

Top of Funnel Planning Thought Leadership Paid Search Agency 100

Crimson Marketing

OCTOBER 2, 2013

The only way this can work, however, is if you start sharing data with sales. Work together and both of you will see benefits. In doing so, you’ll boost revenue and help achieve the objectives of your entire organization. Use Your Big Data Wisely. If you want to use Big Data in a systemic way, don’t silo it.

Top of Funnel 100

Top of Funnel Planning Thought Leadership Paid Search Agency 100

Crimson Marketing

JUNE 1, 2015

It’s surprising that in many large organizations, the Marketing team overseeing demand generation isn’t involved much with the Sales team. However, the most successful demand generation teams build a close working relationship through regular meetings with Sales. Sales teams tend to be open to working with the demand gen team.

Demand Generation 100

Demand Generation Demand Generation Marketing Qualified Leads 100

Crimson Marketing

OCTOBER 27, 2015

You have the three key parties coming together and working off…the same sheet.”. As CMO, Ann leads the global marketing and product management organizations and is responsible for driving market leadership, product strategy, global awareness, demand generation, strategic events and communications for SOASTA. .

CMO 100

CMO Enterprise Management Features Work Management 100

Crimson Marketing

JUNE 20, 2013

The problem is the sales organizations don’t believe marketing is doing enough to create leads for them. . If marketing is clearly getting better at demand gen, then why hasn’t its biggest customer—sales—congratulated them on their great work? Why is that? What’s going on? Or thanked them for their contribution?

Demand 100

Demand Lead Ranking Work Management Marketing Management 100

Crimson Marketing

JULY 24, 2014

The big question is how to transition from being demand generation-focused to becoming a revenue-generating organization. Becoming a revenue-generating marketing organization means working much more closely with sales than in the past. Part of committing to a partnership is agreeing on how you’ll work together.

Demand Generation Agencies 100

Demand Generation Agencies Demand Generation Demand Generation 100