B2B Memes

NOVEMBER 27, 2011

Traditional media organizations have tended to be opaque, aiming not to reveal much about the people and processes behind their product. If the organizations don’t reveal their own inner workings, the increasing likelihood is that someone else will. To work, transparency must be a committed, conscious choice.

Transparency 100

Transparency Ethics Media Press 100

B2B Memes

NOVEMBER 19, 2011

MUD day 19: A friend of mine who works for a large nonprofit institution serves on a panel that’s trying to decide what the institution should think and do about social media. But it has more to do with the culture of caution and conservatism that every traditional organization seems to engender. Be honorable.

Social Media 100

Social Media Wiki Media Rules 100

B2B Memes

MARCH 8, 2010

The vocabulary, the ethos, the culture, the methods would all be organic extensions of print. The ASBPE/Medill study, announced February 26 , found that editors feel unprepared and undertrained for working in new media. But as both the ASBPE and CJR studies show, the larger problem is with the organization as a whole.

Media 100

Media Training Work Management Customer Surveys 100

B2B Memes

SEPTEMBER 15, 2011

What I’ve taken to be its core assumptions—that one’s world is divided into friends and everyone else, and that all your friends are friends in exactly the same way—just don’t work for me. As a writer, I’m interested in having people read my work. But while I like my readers, most of them are not and will never become my friends.

Facebook 100

Facebook Work Management Marketing Management Differentiation 100

B2B Memes

OCTOBER 19, 2011

As my former colleague implied, even for veteran journalists there’s a benefit to understanding code like HTML and CSS if they do any work online. If you work with web developers and programmers, you’ll have a better idea of what to ask for, and better chances of getting it.

Work Management 100

Work Management Distribution Advertising Mediums Social Networks 100

B2B Memes

SEPTEMBER 9, 2010

Thackray describes its method as combining “the latest technology and good old-fashioned market knowledge” to create a mix of aggregated, curated, and original content, organized by semantic algorithms and overseen by an editor. Similarly, I think they’re wise to match their curated third-party content with original work.

Media 100

Media Lead Ranking B2B Thought Leadership Verticals 100

B2B Memes

APRIL 29, 2011

They had organized a round-the-clock sit-in to demand the resignation of Prime Minister Ghannouchi, and they were joined each weekend by large numbers of like-minded protesters. I’m not suggesting that writers don’t need or shouldn’t use photographs or other illustrations in their work.

Advertising Mediums 100

Advertising Mediums Lead Ranking Lead Scoring Organic Leads 100