B2B Marketing Traction

OCTOBER 2, 2015

This is the time when many organizations and businesses are thinking about planning and budgeting for the next year. They work! ). If one marketing activity doesn’t yield results, reduce or eliminate it and do more of what is working! Asking what worked and what didn’t work this year?

Planning 100

Planning Marketing Plans B2B Marketing Work Management 100

B2B Marketing Traction

FEBRUARY 1, 2013

In over 15 years as a marketing consultant, I’ve worked with a lot of great clients. One way to help this marketer see the forest, is to incrementally introduce new initiatives, and prove that they work by tracking results. There is no way one person can control all marketing details for a dynamic organization.

Work Management 100

Work Management Personalization Planning Consulting 100

B2B Marketing Traction

FEBRUARY 15, 2013

It’s sad for the marketer who doesn’t have enough customers and connections to build a social network organically like I did. Be original, organic and true. What to Do When Someone Steals Your Work. It’s sad for someone who has to follow and not lead. Don’t be a follower. They Will Steal Your Idea.

Ideal Customer Profiles 100

Ideal Customer Profiles Work Management Marketing Management Inbound Marketing 100

B2B Marketing Traction

JUNE 27, 2014

He and I met when we spoke at a Vistage social media makeover exercise, and he has since spoken to several of the classes I teach and professional organizations such as the Institute of Management Consultants.). Being on the receiving end of a snarky comment about my work made me more sensitive to how I treat my B2B marketing colleagues.

Social Media 100

Social Media Media Class Consulting 100

B2B Marketing Traction

FEBRUARY 27, 2015

More than 1800 businesses and organizations were surveyed in the summer of 2014 with what appears to be a pretty even distribution of company size. I do believe it’s an important part, and I know from experience from my own marketing and from working with my clients that you need a strategy and a written plan for content marketing.

Tactics 100

Tactics B2B Marketing Effectiveness Planning 100

B2B Marketing Traction

MARCH 25, 2013

With recent shifts in what business-to-business marketing tactics work, marketing departments have had to acquire new knowledge and new skill sets. If their organization is doing business the right way, they have a strategic marketing plan. Is everyone working together to achieve strategic goals?

Planning 100

Planning B2B Marketing CMO Marketing & Strategy 100

B2B Marketing Traction

APRIL 5, 2013

She took a picture of the men and tweeted it to the conference organizers asking them to do something. Focus on integrating private and work lives. She has helped many individuals, companies and organizations launch their social media presence successfully. She has 12,000 followers. Watch/listen to the last few minutes.)

Social Media 100

Social Media Media Wikipedia Conference 100

B2B Marketing Traction

OCTOBER 16, 2015

In June of last year, I worked with one of my clients to improve their marketing. Our client had a decent Facebook page, but there were two or three duplicate pages for the organization. So, our work is not quite done, but it sure is nice to be able to show results, and quickly! Still on the fence about social media marketing?

Case Study 100

Case Study Case Studies Social Media Social Marketing 100

B2B Marketing Traction

FEBRUARY 19, 2015

business hours, and others happen in the evening after work. Some chats are mid-day and seem to work. We’ve worked with hundreds of businesses and organizations to create strategic and practical marketing plans and programs that get results. Many popular chats take place during U.S. Contact New Incite today.

Twitter 100

Twitter Web 2.0 Planning Social Media 100

B2B Marketing Traction

MAY 19, 2015

A majority of B2B marketers still haven’t adopted content marketing even though there is proof that it works. Learn why and how a software company doubled organic traffic to their website and increased leads with less content marketing. Yet there is proof that content marketing works. They did more with less.

Work Management 100

Work Management Marketing Management Budget Programs Software 100

B2B Marketing Traction

MARCH 23, 2012

I think the only reason Pay-Per-Click advertising still exists is because there are so many certified PPC re-sellers who convince businesses it works. Go ahead – do a search – such as “Does PPC work?” But today B2B marketers are much better of investing in organic search engine optimization and great content.

PPC 100

PPC B2B Marketing B2B Online Lead Generation 100

B2B Marketing Traction

MAY 7, 2012

Because your employees are on Facebook, and when they created their personal profile, they said they worked at your company. So, even if you don’t plan to enter business messages on Facebook, you should consider creating a basic company, firm or organization page with your brand on it. And, it’s blank.

Facebook 100

Facebook Paid Search Agency Companies Planning 100

B2B Marketing Traction

APRIL 14, 2014

Others are bemoaning the fact that Showcase pages benefit large companies or organizations with multiple divisions and product lines. Contact us today – we’ve worked with many clients to drive results from LinkedIn and other online marketing platforms. A sample page appears below. LinkedIn marketing'

Linkedin 100

Linkedin Service Product Sample 100

B2B Marketing Traction

MAY 24, 2012

There’s a great new book out on how to be more creative called Imagine: How Creativity Works. In the 1990s fMRI technology allowed scientists to learn a lot more about how our brains work. Written by Jonah Lehrer, Contributing Editor at Wired, the book has some very interesting information for marketers.

Creativity 100

Creativity B2B Marketing B2B Rules 100

B2B Marketing Traction

JANUARY 31, 2012

I have folders at home that I organize my ideas into, including books to read, places to go, recipes to try (that’s a large recipe box), home improvements, gardening, and things to buy (including fashions I like). So what uses might those of us who work in B2B Marketing have for Pinterest?

B2B Marketing 100

B2B Marketing Trade Show Planning B2B 100

B2B Marketing Traction

NOVEMBER 1, 2012

The reason for Facebook’s more open policy is that it allows – perhaps even encourages – “fans” to create pages to support an organization, cause or brand. Keep in mind that some may have been created when well-intentioned employees set up their personal profiles and said they worked for your company.

Facebook 100

Facebook Branding Brand Identity Privacy 100

B2B Marketing Traction

FEBRUARY 24, 2012

This includes people I’ve have met face-to-face, and those I’ve worked with virtually through national teams or committees or gotten to know on social media sites. I have given a few exceptions to some people who are fellow members of organizations of trusted advisors. On LinkedIn I usually only connect to people I know.

Linkedin 100

Linkedin Ideal Customer Profiles Opinions Profiling 100

B2B Marketing Traction

NOVEMBER 2, 2010

In the past, the label “consultant” designated someone who provided advice to businesses and organizations, but did not implement their advice. Beware of interim professionals who call themselves a consultant but are actually out of work. Ask for references and talk to others with whom the consultant has worked.

Consulting 100

Consulting Paid Search Agency Work Management Ethics 100

B2B Marketing Traction

FEBRUARY 25, 2010

He commented that if you are working with a group that is completely demoralized, start by making a list of the assets the business has – not what they don’t have – a great tip for these economic times. Identify the assets that the business has to support achieving the outcome. Ask the test question, “Do we have the right assets?”

Planning 100

Planning Marketing & Strategy Cable Conference 100

B2B Marketing Traction

JUNE 15, 2011

Adoption of LinkedIn is increasing by B2B professionals in corporations and organizations. Make it clear that your company will be working with employees to create guidelines for use while in your employ. How Can Your Sales Team Dominate LinkedIn for Your Industry? Have a strategy and a plan for your use of LinkedIn.

B2B Sales 100

B2B Sales Linkedin Peer-to-peer Work Management 100

B2B Marketing Traction

FEBRUARY 17, 2011

I listed details about each job I had as well as board and committee positions in organizations and associations. Chris works with global companies and government agencies to use disruptive technology for innovation. I do remember thinking the words, “I’m on LinkedIn – now what?” ” Why do I get results?

Linkedin 100

Linkedin Web 2.0 Ideal Customer Profiles Blast Campaigns 100

B2B Marketing Traction

OCTOBER 25, 2012

Does that person create great designs, and is there enough work to justify a full or part time position? Sure, larger organizations can hire the talent they need, but for smaller marketing departments and solo-preneurs need to know what’s in their wheelhouse. Do you have an in-house graphic designer? A natural-born entertainer?

Work Management 100

Work Management Marketing Management Planning Paid Search Agency 100

B2B Marketing Traction

SEPTEMBER 16, 2011

Unfortunately today I see both good writing that clearly won’t work for the search engines, and really bad writing that has keywords and phrases in all the right places but doesn’t speak to the reader. The writer really blew it by angering the community of the organization that put out the press release.

SEO 100

SEO Press Business Best Practices 100

B2B Marketing Traction

SEPTEMBER 29, 2011

Marketing buyer personas work really well – see my previous blog post, Why B2B Marketing Buyer Personas Rule , for more on why they work so well. Then, knowing who you are and who “they” are, you can go forth and successfully engage your prospects with your messaging.

Social Media 100

Social Media Media Buyer Personas Business 100

B2B Marketing Traction

JULY 1, 2015

It’s one thing, if done well, that can help your business or organization grow faster. Studies on the different generational traits can be really helpful in understanding what messages and what marketing will work best to reach different age audiences. First, know that it’s OK to start or restart marketing.

Planning 100

Planning B2B Marketing B2B Buyer Personas 100

B2B Marketing Traction

MARCH 27, 2009

Companies and organizations with: Flat or declining sales - we find new opportunities and tactics for growth. We focus on doing the right things from the start or fixing what’s not working to get you the right results. Social Media Outsourcing and Consulting. Who Hires Us?

Paid Search Agency 100

Paid Search Agency Planning Work Management Marketing Management 100

B2B Marketing Traction

NOVEMBER 9, 2009

The authors suggest that you identify what type of client you are working with, and then bring forth the aspects of your personality that will best compliment that type to maximize the relationship. How does the state of the company affect their view of the organization? What is their personality?”. Of the world?”.

Consulting 100

Consulting Trust Marketing Social Networks Social Media 100

B2B Marketing Traction

JUNE 17, 2014

You’re best off working with a web developer who can develop using an open source platform or from scratch. You don’t have basic, organic SEO features built into your site. Some developers use proprietary platforms or outdated technologies like Dreamweaver.

Marketing Websites 100

Marketing Websites Paid Search Agency B2B Guidelines 100

B2B Marketing Traction

JANUARY 10, 2010

Caltech is working on making inexpensive solar cells from rust and fool’s gold. The panel was moderated by Patricia Glaza, CEO of Clean Technology and Sustainable Industries Organization , a cross industry community based in Michigan that promotes clean technology development.

Planning 100

Planning Paid Search Agency Marketing & Strategy Distribution 100

B2B Marketing Traction

OCTOBER 28, 2009

I worked in that industry, also! To begin, write down your differentiator, your work philosophy, your values and life philosophy! (To To get to the latter, I highly recommend ProVisors member Mark Lefko ’s eBook, Unlock the Power of Your Team: How to Build a Powerful Organization through Principles and Values.

Work Management 100

Work Management Planning Marketing Management Paid Search Agency 100

B2B Marketing Traction

AUGUST 5, 2009

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Vendors 100

Vendors SEO Consulting Newsletter 100

B2B Marketing Traction

JULY 20, 2016

So, ethics in marketing is on my radar, and we B2B Marketers need to prevent our clients and other marketers from plagiarizing others’ original work. If you do create content based on someone’s original work, at least mention the author and, even better, provide a link to the original material. Here’s an example.

B2B Marketing 100

B2B Marketing Ethics Work Management B2B 100