B2B Content Marketing > Going Bold or Fading to Beige?
Marketing Interactions
MARCH 25, 2023
As someone who reads a ton of B2B marketing content and works to help companies create meaningful, provocative, and forward-looking content, I agree it is hard to come by. B2B organizations don’t want to put a stake in the ground. These organizations aren’t creating content for “someone” they know. This is one I hear frequently.
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