• SALES PROSPECTING PERSPECTIVES  |  MONDAY, OCTOBER 20, 2014
    [Organization, Work] 4 Lessons Learned After One Year as an Inside Sales Manager
    Stay organized! enjoy coming to work every day, and if I portray that to my team it is bound to rub off on them. Kim Staib, a Manager of Client Operations for AG, has been working here since May 2011. 'Next month marks an important milestone not only in my career at AG, but in my career in general. How to do this? became simple.
  • WRITTENT  |  MONDAY, OCTOBER 20, 2014
    [Organization, Work] 8 Ways What You Write Will Affect Your Bottom Line
    Ensuring your links are working. Taking the time to remove 100% of your errors is difficult if you’re trying to edit your own work. Never edit your work immediately. Adding high-quality resources to your work will enhance your credibility to readers and search engines. Give Them The Meaning: The Substance of Content.
  • FEARLESS COMPETITOR  |  MONDAY, OCTOBER 20, 2014
    [Organization, Work] Kraft Says It Gets Four Times Better ROI from Content Than Ads
    “The days of free organic reach are rapidly coming to an end,” she said. If Parmesan roasted potatoes and green velvet cupcakes are doing well organically on Pinterest, then Kraft adds them to beta tests for promoted pins as well. 'Think TV ads are a good investment? Guess again. Everything in quotes comes from AdAge.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, OCTOBER 20, 2014
    [Organization, Work] Social selling, social business, social employees and other hype
    had the pleasure of working with an amazing team at one of America’s biggest companies trying to move to “social enterprise.” They had metrics in place aligning their work to corporate objectives. Research showed their competitors were dramatically increasing their spending on personal selling and it was working.
  • HUBSPOT  |  MONDAY, OCTOBER 20, 2014
    [Organization, Work] Are Efficiency and Creativity at Odds With One Another?
    wore creativity on my sleeve and used it when I missed deadlines, to justify incomplete design work, or to get out of sharing pending design concepts with internal team critics. I’ve come to realize that the “creative” title is no longer an excuse for how I work and how I operate. Efficiency is working creatively.
  • ENGAGE  |  MONDAY, OCTOBER 20, 2014
    [Organization, Work] Social Media Lessons for Associations and Nonprofits
    resident, this means that not only do I have many friends working in the association and nonprofit sectors — changing the world and whatnot — but I also occasionally get to crash their parties (read conferences, panel breakfasts, and a happy hour or two ). Work at an association or nonprofit? 'Washington, D.C., As a D.C. But that’s OK.
  • MARKETING ACTION  |  MONDAY, OCTOBER 20, 2014
    [Organization, Work] The Benefits of Marketing Automation for Sales: Make the Most of Your Time and Money
    Or you’re working with limited resources? Recently, we conducted a case study with the Greater Philadelphia Chamber of Commerce (GPCC), a business networking organization with thousands of member companies representing more than 600,000 employees across three states. But what if you have a small team? Qualify Leads for the Sales Team.
  • HUBSPOT  |  SUNDAY, OCTOBER 19, 2014
    [Organization, Work] Facebook Isn't Dead: 10 Reasons to Keep Using It for Your Business
    With its falling organic reach, using Facebook for business might seem like a dying proposition. So pay a little, because it still works!". Even though organic reach is decreasing, brands can capitalize on Facebook referrals by producing shareworthy content that users feel compelled to show their friends. 10) It''s Not Dead Yet.
  • MADISONLOGIC B2B WHITE PAPERS  |  SATURDAY, OCTOBER 18, 2014
    [Organization, Work] Moneyball for Sales & Marketing
    at the start of a sales process might work well, while using competitive differentiation documents near the end. pieces of collateral work best. Understand your collateral batting order, and choose what works at different. repeatedly may work for a while. have to look back and see what has worked in this scenario.
  • MADISONLOGIC B2B WHITE PAPERS  |  SATURDAY, OCTOBER 18, 2014
    [Organization, Work] Interactive 24x7 Content: Why Online Presentations Belong in Every Digital Content Strategy
    content has led cutting-edge organizations to begin working a new. Every organization of any size has dozens if not hundreds. From marketing to sales to training to investor relations, business presentations structure and organize. In fact, potential online presentation content is all around us in every organization.
  • CUSTOMER EXPERIENCE MATRIX   |  FRIDAY, OCTOBER 17, 2014
    [Organization, Work] Dreamforce 2014: Process Is More Important Than Analytics
    really good organization has smoothly running processes that handle each situation according to rules that require little or no judgment. But nomenclature notwithstanding, the two systems do seem to work together. Of course, it’s cloud-based but so are other, newer approaches that are ultimately more flexible and scalable. a.k.a.
  • VOICE-BASED MARKETING  |  FRIDAY, OCTOBER 17, 2014
    [Organization, Work] 10 Stats That Underscore the Growing Value of Integrated Data Analytics
    More data equals more feedback on our marketing, and with that the opportunity to optimize what may or may not be working. 62% say creating a single, central customer marketing database that houses customer experience information is a priority for their organization. 'Marketing has become synonymous with data and analytics. Forbes) 4.
  • WRITTENT  |  FRIDAY, OCTOBER 17, 2014
    [Organization, Work] 32 Resources to Write Great Blog Headlines
    There is no need to work so hard at creating an amazing headline. How to Write Headlines That Work. You’ll also learn how each kind works, and when to use them. This resource offers you the power to organize your learning process in a really smart way. 7 More Sure-Fire Headline Templates That Work. 'Image source.
  • HUBSPOT  |  FRIDAY, OCTOBER 17, 2014
    [Organization, Work] The Social Media Manager's Guide to Staying Organized
    'Managing social media accounts for a brand, no matter how big or small, is not easy -- and one of the biggest and most consistent challenges is staying organized. We asked the people who run social media for their brands from across the United States for their best tips on staying organized. 1) Keep an updated content calendar.
  • 3D2B  |  THURSDAY, OCTOBER 16, 2014
    [Organization, Work] The Secret of Lead Generation For the Complex Sale — Part 1
    They know where they want to take their organizations. He’s not going to waste his time with a decision maker who hasn’t tasked someone in their organization to create a request for proposal (RFP). ll also work with you, so you understand all the pros and cons of various alternatives and help you through decisions you need to make.”
  • HUBSPOT  |  THURSDAY, OCTOBER 16, 2014
    [Organization, Work] 20 Tools for Creating and Delivering Amazing Presentations
    The platform gives you a bunch of presentation templates to use right away, and it''s very easy to customize them to your organization and presentation objective. Apple’s Keynote allows users to work between their Mac and iOS devices, as well as with people who use Microsoft PowerPoint. The best (and easiest) way to do that?
  • B2B MARKETING UNPLUGGED  |  THURSDAY, OCTOBER 16, 2014
    [Organization, Work] The Very Simple System For Picking Your Trade Shows
    If you are opening new offices, working on an acquisition or spinning off a division, plot those too. Second, you are sending a very strong message to the show’s organizers that they can’t take you (or anyone) for granted and they had better start coming up with new ways to add value. Why do we bother? Brand is why we bother.
  • MARKETING ACTION  |  THURSDAY, OCTOBER 16, 2014
    [Organization, Work] Skip Miller and Janelle Johnson Discuss the New Normal of Lead Qualification
    'Editor’s Note: William “Skip” Miller is President of M3 Learning , a company whose sales training tools are changing the way sales professionals get work done. If the sales organization can focus on a few things, early and upfront, with these leads, they’re not going get overwhelmed. Act-On’s a perfect example of that.
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, OCTOBER 15, 2014
    [Organization, Work] Interview with Simon Sinek – Start With Why
    few years ago, I discovered that every single organization on the planet, even our own careers always function on the same three levels: what we do, how we do it, and why we do it. But very few people and very few organizations can clearly articulate why they do what they do. How do you make it stick with the organization?
  • BIZNOLOGY  |  WEDNESDAY, OCTOBER 15, 2014
    [Organization, Work] Yesterday’s webinar: How to Build Your Influencers in Social Media
    You’ll find out how to build and buff your brand online, working both on developing supporters and influence by expanding your brand onto different social media and communication platforms while increasing, deepening, and unifying the network you have with the network you’ll start developing over time. Are people liking your work.
  • WINDMILL NETWORKING  |  WEDNESDAY, OCTOBER 15, 2014
    [Organization, Work] How to Create a Unique Social Hotel Experience
    She works for HyperDisk Marketing managing social media accounts, writing website copy and executing SEO strategies for clients. Prior, she was with a destination marketing organization where she maintained the website along with launching and managing their social media presence. Author information. Debbie Miller. Debbie Miller.
  • HUBSPOT  |  WEDNESDAY, OCTOBER 15, 2014
    [Organization, Work] Want to Increase Your Blog's Conversion Rates by 87%? Try Focusing on Keywords
    Based on our previous blog lead attribution analysis , we already knew that the majority of the visitors we got to old, high-trafficked posts were coming from organic search. We did this by looking at the organic search traffic in HubSpot''s Sources Report. What in the Sam Hill is ''historical blog optimization,''" you ask? But Wait.
  • ENGAGE  |  WEDNESDAY, OCTOBER 15, 2014
    [Organization, Work] How Infrastructure and Speed Is Affecting Your Content Distribution
    From there, it''s about determining how your organization can bring unique value that they aren''t getting anywhere else. At a high-level, it works like this: We create a listening station:  We identify sources of industry relevant information, subscribe to them in various ways, and synthesize them into a pool of insights.
  • ENGAGE  |  WEDNESDAY, OCTOBER 15, 2014
    [Organization, Work] How to Create Real-Time Content with Long-Term Value
    From there, it''s about determining how your organization can bring unique value that they aren''t getting anywhere else. At a high-level, it works like this: We create a listening station:  We identify sources of industry relevant information, subscribe to them in various ways, and synthesize them into a pool of insights.
  • ENGAGE  |  WEDNESDAY, OCTOBER 15, 2014
    [Organization, Work] It Takes a Village (and a Strategy) to Raise an Audience
    Andrew Hanelly, senior vice president of strategy for  McMURRY/TMG , explains how important infrastructure really is in content distribution for his organization. We bring diverse perspectives to the table:  Each media program we work on is serviced by a team with diverse skill sets. This allows us to work faster and more effectively.
  • HUBSPOT  |  TUESDAY, OCTOBER 14, 2014
    [Organization, Work] The DiSC Assessment: How to Bring Out the Best in Your Management Style
    Being conscious of the extremes of your behavioral type will allow you to work more effectively with your direct reports, and transform from just a boss into a true leader. espouse using the DiSC behavioral assessment, but other popular tests will work as well. 'This post originally appeared on the Sales section of Inbound Hub.
  • MARKETING ACTION  |  TUESDAY, OCTOBER 14, 2014
    [Organization, Work] Dreamforce Attendees: Take the #Tchotchke Tchallenge!
    All contributions will go directly to GLIDE, a non-profit working to alleviate hunger and homelessness in San Francisco, and will be matched by Act-On with a monetary gift. 'We all want to do something to make the world a little bit better. The #Tchotchke Tchallenge. Tchotchkes run the gamut of cool to boring, old-hat to novel. San Francisco.
  • KOMARKETING ASSOCIATES  |  TUESDAY, OCTOBER 14, 2014
    [Organization, Work] Key Takeaways from MarketingProfs’ #ContentBootCamp
    Ann Handley says companies should make their brand the central focus of their organization: “Be a content brand, not a brand with content.”. During the content boot camp, Nick outlined what he believes should be the 4 main drivers of an organization’s content: Helpful. No, Nick did not resemble this scary drill sergeant man. Timely.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, OCTOBER 14, 2014
    [Organization, Work] The social media forecast: Cloudy!
    Google was beginning to incorporate social signals into organic search results  and I thought this would have B2B companies PILING onto the social web. Social for the enterprise  – What if we applied  social software to people working within a company ?  I’ve often made prognostications here on the blog. Gigantic, in fact.
  • MARKETING ACTION  |  TUESDAY, OCTOBER 14, 2014
    [Organization, Work] Marketing Automation’s Growing Role in Customer Lifecycle Management
    Oftentimes in many organizations the onboarding process is part of the customer success organization. LORI : So often a function, or an organization’s responsibility, is rather transactional. The marketing technology used for acquisition also works for post-acquisition engagement. 'An Act-On Conversation.
  • HUBSPOT  |  MONDAY, OCTOBER 13, 2014
    [Organization, Work] How to Write an In-Depth Post in Less Than Two Hours
    While that time frame may not work for everyone, the process definitely can. Usually, the single-screen display works just fine. It works. Here’s what this article looked like after about three minutes of thinking and working. The basic idea is just to create a structure so that the article is well organized.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, OCTOBER 13, 2014
    [Organization, Work] The secret to getting me to become your brand advocate
    There is a very large organization lobbying to get me involved in their annual meeting. attended one of their conferences (they paid me a small amount to make me economically whole) and I got a chance to meet executives and engineers working on cutting-edge ideas and systems. 'Influence marketing is becoming shrill and annoying. There.
  • MARKETING ACTION  |  MONDAY, OCTOBER 13, 2014
    [Organization, Work] The Benefits of Marketing Automation for Sales: Give Your Teams X-Ray Vision
    Let’s take a look at how this astonishing visibility works in the real world. Sorting through large numbers of visitors to find qualified leads was a time-consuming process for the sales organization. 'Marketing automation provides a variety of benefits to sales teams. For many sales teams, this visibility can be a real superpower. 
  • B2B LEAD GENERATION BLOG  |  MONDAY, OCTOBER 13, 2014
    [Organization, Work] Building Your Strategic Lead Generation Portfolio
    The best marketers approach their work like a portfolio manager would run a mutual fund. Are they working together in a complementary way to connect each step in the customer’s buying process? Review your channels in terms of what’s working and what’s not, and make adjustments. Rather, they must leverage a portfolio of channels.
  • SYNECORE  |  SUNDAY, OCTOBER 12, 2014
    [Organization, Work] HubSpot CRM: Breaking Down the Barriers between Sales and Marketing
    The benefit of aligning the two teams is often plays a key factor in driving up an organization’s bottom line. The Sales CRM within the HubSpot dashboard provide additional value to organizations that leverage them together. However, as a small organization we only used about 5% of the overall functionality of Salesforce.
  • FATHOM  |  FRIDAY, OCTOBER 10, 2014
    [Organization, Work] 3 Reasons Why SEO & PPC Are More Powerful Together
    SEO and PPC work better together and there are distinct advantages for continuing both simultaneously. If you have specific keywords that have moved to position number one or two organically, this doesn’t mean it is time to turn off PPC. Both digital strategies require research, analytics and weekly, if not daily, management.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, OCTOBER 10, 2014
    [Organization, Work] Q&A with Ann Handley: Because Every Marketer Writes!
    While the title of “Content Marketing Manager” has emerged across marketing organizations rampantly over the last few years, regardless of your team’s makeup – we all are challenged to embody the skills and tasks of this role. Second: Work that muscle. 'In marketing (and elsewhere) everybody writes. Bonus!
  • MARKETING ACTION  |  FRIDAY, OCTOBER 10, 2014
    [Organization, Work] Get Started with a Content Marketing Library
    The demand generation team is working to attract new customers, and is creating campaigns for buyers at every stage of the journey. You also develop an in-house sensibility around search engine optimization that gets organically shared across your content. like hearing this question, because I love answering it. Create that content.
  • HUBSPOT  |  FRIDAY, OCTOBER 10, 2014
    [Organization, Work] The Ultimate Guide to Hiring Effective Marketers
    The form is given out to those he works with. He talks about the results as follows: "Our concentration on SEO helped our ads get found more on Indeed.com and other job sites, as well as organically … Our ads were more aesthetically pleasing and easier to scan and because of that we saw users applying to more jobs. But, wait!
  • HUBSPOT  |  THURSDAY, OCTOBER 9, 2014
    [Organization, Work] A Look Inside Mashable’s Evolution [Interview]
    Is the strategy working? One of the biggest priorities at Mashable is finding the best way to distribute our content to Mashable’s growing community in the most exciting and organic way possible. 'Change is always difficult. well, that’s difficulty of the highest order. But Mashable didn’t wait to be forced to evolve.
  • BIZNOLOGY  |  THURSDAY, OCTOBER 9, 2014
    [Organization, Work] Knowledge as a service: people as a “de facto” Enterprise Service Bus
    'A question I often hear when speaking about how social collaboration technologies can make us all more productive is: if the organization becomes more productive, wouldn’t that make workers superfluous? It may simply be a network of people who can handle messy and incomplete information and still get the work done every day.
  • ENGAGE  |  THURSDAY, OCTOBER 9, 2014
    [Organization, Work] Launch a Twitter Account From Scratch With These 8 Tips
    Growing a presence on social media organically can be time-consuming and take regular and calculated effort. Tips to Organically Grow a Twitter Account from Scratch: Make social connections with bloggers, industry experts and industry publications that may be interested in sharing your content. Share relevant and compelling content.
  • HUBSPOT  |  THURSDAY, OCTOBER 9, 2014
    [Organization, Work] How to Design Content Remarketing Campaigns That Actually Work
    'You know content marketing works, so you''ve been plugging away at blog posts, ebooks, and other valuable, educational content for your potential customers. Ad formats matter to marketers because of how the ad auction works. How the heck does that work? It results in massive organic social engagement. About Ad Fatigue.
  • MARKETING ACTION  |  THURSDAY, OCTOBER 9, 2014
    [Organization, Work] Discover 3 Types of Marketing Automation Engagements for Agencies
    In addition, much of the creative work you do will be able to be tied to ROI, which means you’ll be better able to prove the value of your work to your customers. Your agency has the opportunity to become a valuable part of the client marketing team as you work together on a regular basis. Social media management and creative.
  • BLUE FOCUS MARKETING  |  WEDNESDAY, OCTOBER 8, 2014
    [Organization, Work] Who Does @Forbes Say Are the Top 50 Most Influential CMOs in Social Media? @Infegy #SocBiz
    know how hard each of you works, and it’s achievements like this one that help remind us that this hard work does indeed pay off. But as LeBret points out, there is still work to be done. 'Here at Blue Focus Marketing, we spend a lot of time talking about the importance of growing communities. But it’s not enough.
  • CRIMSON MARKETING  |  WEDNESDAY, OCTOBER 8, 2014
    [Organization, Work] Jim Kruger, CMO of Polycom: What to Change in Your Demand Generation Strategy to Double Your Sales Pipeline [Podcast]
    On this episode of Moneyball for Marketing, Jim shares with us some of the initiatives that have helped Polycom measure and improve demand generation from the top to the bottom of the funnel, and explains how the results have led to a bigger strategic seat at the table for Marketing within his organization. Demand Generation Podcasts
  • VOICE-BASED MARKETING  |  WEDNESDAY, OCTOBER 8, 2014
    [Organization, Work] 5 Ways Your Business Should Route Inbound Sales Calls That You May Not Have Tried
    This one is a lot easier to achieve if you’re working with a voice-based marketing automation platform. For example, if you have a web page dedicated to a particular product, that page can have a unique call tracking number that automatically routes the call to the organization, department, or representative that specializes in that product.
  • HUBSPOT  |  TUESDAY, OCTOBER 7, 2014
    [Organization, Work] Why We Need to Tell the Truth About Marketing
    I’ve been talking with numerous CMOs around the country -- while I’ll keep them anonymous, I can share that there is a growing concern for many of them around just how much work it takes to do marketing these days. But, all changes to the marketing industry aren’t making the work any easier. And CMOs are worried.
  • YOUR SALES MANAGEMENT GURU  |  TUESDAY, OCTOBER 7, 2014
    [Organization, Work] 2015 Sales Compensation Plans
    In short, sales compensation should be not just a tactical focus for your organization, but a strategic one as well. You and your sales leaders need a solid grasp of your overall industry and your organization’s place in it. Finally, take a hard look at your sales organization. 'Creating a Sales Compensation Plans.
  • LEADERSHIP  |  TUESDAY, OCTOBER 7, 2014
    [Organization, Work] CMO Spotlight: Michael Brenner, Business 2 Community
    In a recent interview, Michael was asked about how to increase the relevance and influence of marketing within an organization. Marketing has to stop taking orders and start representing the voice of the customer in the organization.”. No longer does the traditional method of advertise, promote, push, sell, work. agree 100%!
  • MARKETING ACTION  |  TUESDAY, OCTOBER 7, 2014
    [Organization, Work] Buyer Persona Basics
    Using matrices to organize this data makes it a lot more readable, concise, and easy to reference than a long list of characteristics for each persona, and sales and marketing teams will also be able to compare details and spot connections between the different segments. Those buyer personas you create are indispensable tools.
  • MARKETING ACTION  |  TUESDAY, OCTOBER 7, 2014
    [Organization, Work] Buyer Persona Basics
    Using matrices to organize this data makes it a lot more readable, concise, and easy to reference than a long list of characteristics for each persona, and sales and marketing teams will also be able to compare details and spot connections between the different segments. Those buyer personas you create are indispensable tools.
  • VIDYARD  |  TUESDAY, OCTOBER 7, 2014
    [Organization, Work] Top Takeaways From Ignite Keynote Speakers
    After Vidyard’s CEO Michael Litt opened the conference to a full house and explained that video is changing the way organizations deliver value, Greg Overholt from Students Offering Support (SOS) took to the stage to give a terrific example of how that’s true. Everyone can write once it becomes a habit that you work at everyday.
  • FATHOM  |  MONDAY, OCTOBER 6, 2014
    [Organization, Work] Forces Between the Laws of Marketing Power
    ” Much marketing power lies in creating a clear vision and organizing a durable structure for that vision. Work on the Hearts and Minds of Others. 'Over the course of the last 3 months, I’ve been reading  The 48 Laws of Power  by Robert Greene and exploring the sales and marketing parallels every Monday on this blog.
  • EMAGAZINE B2B BLOG  |  MONDAY, OCTOBER 6, 2014
    [Organization, Work] Your Analytics Questions Answered (Interview)
    like for my clients to be above the 6-10% referral traffic mark but that tends to be a lot to ask of the size of marketing departments I work with. What is the best percentage breakdown for organic/referral/direct/email traffic? The only thing I can point to, to give a benchmark would be organic traffic. That’s a good question.
  • KOMARKETING ASSOCIATES  |  MONDAY, OCTOBER 6, 2014
    [Organization, Work] The 2015 B2B Content Marketing Report Brings New Insight on Strategy, Implementation
    While the adoption of content marketing has certainly become prevalent across B2B organizations, the separation between good and great organizations revolved around one key theme: documentation. As content marketing continues to grow, the demand for talented employees who can work in this vertical is also increasing.
  • MARKETING ACTION  |  MONDAY, OCTOBER 6, 2014
    [Organization, Work] 5 Email Key Performance Indicators You Should be Tracking
    What’s really important to your organization? Benchmarks can be valuable for spotting trends and understanding some general information about the kinds of results other organizations in your industry are getting from their email programs. So, are your emails working? For a retailer, it might be pretty simple. KPIs for Email.
  • HUBSPOT  |  FRIDAY, OCTOBER 3, 2014
    [Organization, Work] 10 Fresh Ways to Get Better Results From Your Blog Posts
    the hard work is all done, right? While we all wish we could just sit back, put on a pot of tea, and watch the traffic to our posts come pouring in, it doesn''t quite work that way. Take advantage of paid content distribution opportunities to amplify your message and supplement your reach on organic search. 'Congratulations!
  • MARKETING ACTION  |  FRIDAY, OCTOBER 3, 2014
    [Organization, Work] The Wild and Woolly World of Marketing Agency Names
    'One of the best things about working for a marketing agency is that creativity is part of the job description. Sure, there are still venerable organizations out there like Wieden & Kennedy and Ogilvy & Mather. Fruits and vegetables are a great fit for creative organizations because they indicate freshness and health.
  • LEAD411  |  THURSDAY, OCTOBER 2, 2014
    [Organization, Work] Dreamforce Cheatsheet for Sales Pros
    Join us to learn what significant trends are impacting sales organizations today, how companies are taking advantage of the trends to drive efficiencies, and to gain competitive advantages. These panelists and moderators have worked with hundreds of companies as they implement specialized prospecting (sales development) teams.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, OCTOBER 2, 2014
    [Organization, Work] Modern Marketing Essentials Guide to Content Marketing [New eBook]
    Whether you’re new to the content party and want to get your feet wet, or already have an existing strategy in place that’s working well, it’s important to stay committed to the following principles at every point in your organization’s content marketing planning process. We’ve got you covered. Content Marketin
  • WINDMILL NETWORKING  |  THURSDAY, OCTOBER 2, 2014
    [Organization, Work] 8 Ice Bucket Challenge Social Media Take-Aways for Nonprofits
    Claire brings 30 years of frontline development and marketing leadership experience to her work as principal of her social benefit consulting firm, Clairification. Her passion is instilling an institution-wide culture of philanthropy to help organizations build constituencies and drive increased income to sustain and expand missions.
  • ENGAGE  |  THURSDAY, OCTOBER 2, 2014
    [Organization, Work] Marketing to Millennials: Why Did the Millennial Cross the Road?
    'Understanding what drives the behavior of millennials is an issue organizations across the economy are dealing with. One of their main challenges—as is the case with most organizations—is building a relationship with younger audiences. We saw what was culturally relevant, did the hard work of adding context to it, and we shared it.
  • FATHOM  |  WEDNESDAY, OCTOBER 1, 2014
    [Organization, Work] 4 Paid Content Promotion Tactics for Manufacturers
    Pricing works on a cost-per-click model. Seasonally-focused content also works well on this platform. great feature of StumbleUpon is the way the paid program works. Organic reach on this channel is now less than 2 percent (ouch!). 'You know your manufacturing audience. Deep breath. It’s out there. It’s live. Outbrain.
  • HUBSPOT  |  WEDNESDAY, OCTOBER 1, 2014
    [Organization, Work] A Bigger Marketing Budget May Be an SLA Away
    For those unfamiliar with sales/marketing SLAs, they generally work like this: The marketing leader commits to generating a certain number of leads that meet a particular quality score, while the sales leader agrees to follow up with those leads in a pre-determined amount of time. Not me. But Marketing needs Sales to do things, too.
  • FATHOM  |  WEDNESDAY, OCTOBER 1, 2014
    [Organization, Work] What You Need to Know About Hospital Retargeting
    How Does Retargeting Work? The advertiser creates “lists” or “audiences” that then organizes the user in a particular group based the page a user did or did not visit. 'Site retargeting is a very common and effective paid advertising strategy. JavaScript code is installed on your web site. Why is Retargeting Effective?
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, OCTOBER 1, 2014
    [Organization, Work] 3 Sales Tools That Are Changing the Way Salespeople Do Business
    At the same time, the tools that salespeople rely on have evolved and have changed how salespeople gain insight into leads, interact with customers and prospects, and organize their efforts. For Gmail users, Streak is useful because it works within your inbox, eliminating the inefficiency of hopping back and forth between inbox and CRM.
  • B2B MARKETING INSIDER  |  WEDNESDAY, OCTOBER 1, 2014
    [Organization, Work] The 1 Key To Success In Content Marketing (And Life)
    Where I also mentioned the number one factor for content marketing success: It all starts with having a documented content strategy that starts with the why, and then works through the who, the what, the how, and the when of the brands content marketing efforts. And then review them every day. Let me save you 1,285 clicks. Content Marketing
  • B2B MARKETING UNPLUGGED  |  WEDNESDAY, OCTOBER 1, 2014
    [Organization, Work] Pssst. Trade Shows Suck at Lead Generation. Pass it on.
    Cost of the booth space, shipping, equipment, toys, furniture, internet connection that never quite works, carpet and trinkets: $50,000.  Oh, and let’s back out the other vendors, students, speakers, organizers and those Shriners who showed up a week early for their own event. 'Sales squirrels ignoring you? Select all that apply.
  • MARKETING ACTION  |  WEDNESDAY, OCTOBER 1, 2014
    [Organization, Work] 10 Things B2B Marketers Should be Doing on LinkedIn
    Specific sections were added to allow students to showcase projects, honors and awards, organizations, courses, and even test scores. Note that circle S’s A/E/C Showcase page has copy that describes the benefits of working with the company. 'It’s no secret that LinkedIn is the world’s largest professional network on the Internet.
  • HUBSPOT  |  WEDNESDAY, OCTOBER 1, 2014
    [Organization, Work] Say 'Yes' to Drugs? The History of Pharmaceutical Marketing
    And all I mean by "direct-to-consumer" is that marketers aren''t appealing to doctors or health care organizations with their marketing messages: They''re targeting people/patients directly. However, the ads cannot include any information about what a drug does or how it works. But don''t worry! Go tell your doctors about it!".
  • VIDYARD  |  TUESDAY, SEPTEMBER 30, 2014
    [Organization, Work] Vidyard to offer non-profits access to video marketing platform
    With access to the right video marketing tools and data, these organizations can optimize their video content to not only increase their reach and impact, but to help them turn views into action that matters. With Vidyard, we have the tools and data we need to get the most out of our video content. About Vidyard. Media Contact: Tyler Lessard.
  • FEARLESS COMPETITOR  |  TUESDAY, SEPTEMBER 30, 2014
    [Organization, Work] Clueless Hiring Managers – Check out this example
    At this time, we have decided to concentrate our attention on other candidates who we believe best meet the current needs of our organization.  Here are but a few examples: When I worked for Business Objects and grew GE by 424% in just 12 months. 'For the role of Chief Sales and Marketing Officer. “Why depend on others?
  • ANNUITAS  |  TUESDAY, SEPTEMBER 30, 2014
    [Organization, Work] Demand Generation – It’s Not That Easy
    Less than 10% of organizations are deploying marketing automation tools to address programs later in the buying cycle. Once you have documented and have these buyer insights, the real work begins: –          Developing the Content Marketing Architecture that aligns to each step in the buyer’s journey.  Really?
  • LEADERSHIP  |  TUESDAY, SEPTEMBER 30, 2014
    [Organization, Work] The Biggest Lesson I Learned this Year As A CEO
    Not only are we finding that there is greater aspiration and ambition to enhance performance, there is also a very strong increase in the sense of camaraderie as each employee strives to help other team mates work faster and better. B2B organizations are making some inroads into breaking down the silos and integrating sales and marketing.
  • MARKETING ACTION  |  TUESDAY, SEPTEMBER 30, 2014
    [Organization, Work] 6 Strategies to Help You Unify Sales and Marketing Teams
    If we’re being honest, we know there is generally a natural divide between the two groups in an organization. In my role as President of NuGrowth Digital , it’s my job to make sure our clients have scalable sales and marketing organizations that drive high-quality results. Sales should know how social media campaigns work.
  • WEBBIQUITY  |  TUESDAY, SEPTEMBER 30, 2014
    [Organization, Work] 26 Awesome Search Engine Marketing Guides
    While organic search traffic still drives roughly half of business website traffic, paid search accounts for 10% —and it enables marketers to guarantee first-page presence even for highly competitive search phrases that are difficult to optimize for organically. Image credit: Placeit.net. Which tools and reports are most helpful?
  • YOUR SALES MANAGEMENT GURU  |  MONDAY, SEPTEMBER 29, 2014
    [Organization, Work] Should Salespeople Prospect Anymore?
    In many organizations marketing is expected to develop leads via a well messaged nurturing campaign with a quality data base with an objective to set-up the salesperson with a highly qualified opportunity. Your business type will alter what works. That’s a good starter list, what prospecting ideas are you using-that are working?
  • ENGAGE  |  MONDAY, SEPTEMBER 29, 2014
    [Organization, Work] What Your CMO Thinks of Your Content Marketing
    The panelist’s statements on content marketing’s place in their organizations seemed to echo one another. Make content work for you—monitoring key trends and evaluating audience engagement prepare you to create the right content for your consumers. Content Marketing Doesn’t Stand Alone. Metrics Matter. Create a specific plan.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, SEPTEMBER 29, 2014
    [Organization, Work] Case Study: Denny’s flips its audience with a sassy social media strategy
    We are working towards measuring the impact of our approach on sales, evaluating different methods of incorporating social into attribution modeling,” Purcer explains. We are working towards measuring the impact of our approach on sales, evaluating different methods of incorporating social into attribution modeling,” Purcer explains.
  • HUBSPOT  |  MONDAY, SEPTEMBER 29, 2014
    [Organization, Work] How to Create a Content Strategy That Actually Drives Organic Traffic
    'Content marketing alone won’t deliver organic traffic. Content marketing employed strategically will deliver the organic traffic you want and need. If your goal is to drive organic traffic, what specific, strategic methods should you employ to build the right amount of organic traffic? You get organic traffic.
  • HUBSPOT  |  SATURDAY, SEPTEMBER 27, 2014
    [Organization, Work] A 28-Day Training Plan for Becoming a Better Writer
    It could be an obligation (work!), Write down five things about your business or organization or passion that you find yourself telling people over and over again. Perhaps it''s something that made you angry, or a fun story about what you do for work, or the most interesting topic you can teach, or a big "aha" moment. Week 1.
  • GREAT B2B MARKETING  |  FRIDAY, SEPTEMBER 26, 2014
    [Organization, Work] Important Lessons for Working with Channel Partners
    'It can be a compelling proposition to have external companies working for your success without the heavy investments necessary to build, equip, and train an internal sales organization – particularly if you need to reach a broad geographic area. Lesson 1 –Channel partners are in it for themselves. Lesson 6 – Training is crucial.
  • VERTICAL RESPONSE  |  FRIDAY, SEPTEMBER 26, 2014
    [Organization, Work] 4 Ways to Banish Writer’s Block
    If you know what you want to say but the words and sentences just aren’t coming to you, try capturing your ideas a different way – draw pictures or charts, organize with arrows or columns, or jot down major points and supporting points on index cards for easy rearranging. 'Microsoft Word is open on your computer. “Delete.”
  • MARKETING ACTION  |  FRIDAY, SEPTEMBER 26, 2014
    [Organization, Work] Retention that Drives Revenue: 5 Tips for Customer Loyalty Programs
    In their recent survey of loyalty program marketers, they found that these programs are being used to help organizations ensure more meaningful relationships across the customer life cycle. 'Customer loyalty programs are a great way to boost sales and revenue. There are many different types of loyalty programs. Why is that? gift certificate?
  • ANNUITAS  |  THURSDAY, SEPTEMBER 25, 2014
    [Organization, Work] Three Things to Think About Before You Develop a Vertical Marketing Strategy
    have worked in companies in the past and with other organizations that have taken a vertically aligned approach to their sales and marketing, and rarely have I seen it work very effectively.  This shows your buyer that your organization has enough experience with their unique challenges and can help them. 
  • BIZNOLOGY  |  THURSDAY, SEPTEMBER 25, 2014
    [Organization, Work] Are your SEO writers lost in Google-land?
    And you’ll see an improved ROI from their efforts (and spend much less time editing their work.). It’s best to ask detailed questions about how they keep up with industry trends and review their work. If someone within your organization isn’t qualified to provide this feedback, consider hiring a consultant to help.
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, SEPTEMBER 24, 2014
    [Organization, Work] How to Launch Fresh, Fun and Fantastic Sales Training for Millennials
    Millennials are currently flooding inside sales organizations, and their numbers aren’t going to be reduced. recent LinkedIn internal study reported that 1 in 3 Millennials have texted their boss outside of work for a non-work-related issue compared to only 10% of the boomer generation. Trends Talk LinkedIn Group.
  • HUBSPOT  |  WEDNESDAY, SEPTEMBER 24, 2014
    [Organization, Work] How to Screen for Top-Notch Writers
    Create a detailed job description (and job title) that''s reflective of the work they''ll be doing. Will they work with "difficult personalities" as they research and interview? Tone & Personality - Based on their email, cover letter, application, and/or resume, does the applicant seem like someone you''d like to work with?
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, SEPTEMBER 23, 2014
    [Organization, Work] 3 Ways to Use Data For More Strategic Customer Centric Marketing
    With the right strategies in place to address tips one and two, your data will work smarter, so you won’t have to work harder. 'In a “customer-centric” marketing environment, data becomes the glue and the foundation for ensuring that all marketing activity is effective. Emphasize information centralization.
  • FATHOM  |  TUESDAY, SEPTEMBER 23, 2014
    [Organization, Work] Content Marketing World 2014: What We Learned
    Buyers require consensus across their organization. Gini Dietrich hates lists but they “really frickin’ work”. By doing this, at best you’ll get close the results from case study tactics but you’ll end up leaving all of the alternative tactics that might work better off the table. 'Image Credit: Content Marketing World.
  • HUBSPOT  |  TUESDAY, SEPTEMBER 23, 2014
    [Organization, Work] A 7-Step Process for Building a Blog Content Backlog
    Do you have any external contributors or guest bloggers with whom you work? Do the writers you normally work with (internal or external) produce quality content? Then, work backward to find out how many more posts you need from others to fill the rest of the open slots. Step 1: Figure out your blog''s goals. Generate leads?
  • BIZNOLOGY  |  TUESDAY, SEPTEMBER 23, 2014
    [Organization, Work] Mizuno running long tail outreach marketing case study
    'The  Outreach Marketing Virtual Summit 2014 , sponsored by GroupHigh , happens today. It’s free, it’s web-based, virtual, and lasts all day. I’ll be presenting from 12:15PM until 12:45PM EDT. My presentation is titled  Blogger Outreach Case Study: How I Activated Hundreds of Bloggers for Mizuno Running. Long Tail Blogger Outreach.
  • MODERN B2B MARKETING  |  TUESDAY, SEPTEMBER 23, 2014
    [Organization, Work] 6 Ways to Create Rocket-Fuel Content for Marketing Automation
    And it works. The  This means knowing which types of content work best for each buyer, and when they work best. Marketing automation and deep-dive analytics make it possible to understand how exactly your marketing initiatives drive new names and profits for your organization. billion industry by 2016. Track What Matters.
  • HUBSPOT  |  TUESDAY, SEPTEMBER 23, 2014
    [Organization, Work] 5 Quirks of the Human Brain Every Marketer Should Understand
    Cognitive biases, which means irrational thought patterns -- trade-offs of the human brain that worked well for us as cavemen, but don’t always work in our favor today. The problem is this: We often ignore context and circumstances, attributing everything to a person or organization’s personality. No surprise there.
  • VIRALLY BLOG  |  TUESDAY, SEPTEMBER 23, 2014
    [Organization, Work] Are Marketing Budgets Keeping Up?
    One thing for sure is that the CIO and CMO are either going to merge or have to work very closely together going forward. However people will still argue and i am sure correctly that advertising still works. 'Its quite clear that more and more money is being spent on marketing and in particular marketing technology. by Joseph Jaffe.
  • MARKETING ACTION  |  TUESDAY, SEPTEMBER 23, 2014
    [Organization, Work] Marketing Automation: Building Trust Between Sales and Marketing
    This has a very real impact on any organization where sales and marketing are in opposition to each other. Covey points out that high-trust organizations earn over four times the returns of the broad market. So how do the highly aligned organizations achieve this kind of growth? 'Try this test. Cobras and mongooses.
  • YOUR SALES MANAGEMENT GURU  |  MONDAY, SEPTEMBER 22, 2014
    [Organization, Work] Sales Leadership: 5 Steps to Exceed 2015 Quota
    The end of the year is rapidly closing in and while everyone in your organization is focused on achieving their targets; as a sales leader it is crucial you are also focused on the new year. At this time of year I am working with each of my clients to begin to position them for success. They build pride, team work and drive revenue.
  • EMAGAZINE B2B BLOG  |  MONDAY, SEPTEMBER 22, 2014
    [Organization, Work] Save Your Website Navigation With A Card Trick
    Card-sorting , a simple user experience exercise, creates a natural process for grouping and categorizing topics, and I’m about to explain how it can work for you. Mind-mapping tools like XMind can work great, too (eMagine’s personal choice). 'It’s finally happened: a day you’ve been dreading. Bottom-Up Approach. We Can Rebuild It.
  • KOMARKETING ASSOCIATES  |  MONDAY, SEPTEMBER 22, 2014
    [Organization, Work] 6 B2B Marketing Lessons From #Inbound14 and #FutureM
    Must agree with @dmscott –> "FEAR is the biggest barrier to making #inbound marketing work." For some reason, B2B marketers think that if they follow around their target audience enough, they will have a chance to work with them. Yet we still believe this type of communication strategy will work in B2B marketing.
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