• BIZIBLE  |  MONDAY, FEBRUARY 20, 2017
    [Organization, Work] 82% of CMOs Have Goals that Align with Revenue Targets — A Discussion on Marketing Performance Management with a Forrester Analyst [Video]
    B2B marketers want to fill that gap, but struggle to meet the demands of insight-hungry organizations. For organizations that do replace a measurement mindset with a marketing performance management strategy, the payoffs will be huge. What does the marketing performance management space look like in 2017? Marketers can’t see anything.
  • BIZNOLOGY  |  MONDAY, FEBRUARY 20, 2017
    [Organization, Work] Knowledge management in the age of social media
    Information is one of the most important resource any organization has. The use of information, operational knowledge, and their distribution are able to lead an organization towards success. Efficient handling of these resources within an organization can be ensure by the use of knowledge base. Social media trends. Conclusion.
  • B2B MARKETING INSIDER  |  MONDAY, FEBRUARY 20, 2017
    [Organization, Work] B2B Marketers: Wrong Way To Make The Right Impression On Your Prospects
    Your Marketing team has worked tirelessly over the past quarter constructing what they believe to be a pivotal and influential report. All is well in […]. The post B2B Marketers: Wrong Way To Make The Right Impression On Your Prospects appeared first on Marketing Insider Group.
  • AGGREGAGE B2B WHITE PAPERS  |  FRIDAY, FEBRUARY 17, 2017
    [Organization, Work] B2B Marketing Trends for 2016
    Ambal Balakrishnan, Head of Marketing and Strategy, Click Documents [link] B2B Marketing Trends for 2016 9 Take Content Marketing to the Next Level Get Over Our Fear of Video 75% of executives watch work-related videos at least once a week, and. an organization's individual situation. even rethink their organization. Look for.
  • AGGREGAGE B2B WHITE PAPERS  |  FRIDAY, FEBRUARY 17, 2017
    [Organization, Work] B2B Marketing Trends for 2016
    Ambal Balakrishnan, Head of Marketing and Strategy, Click Documents [link] B2B Marketing Trends for 2016 9 Take Content Marketing to the Next Level Get Over Our Fear of Video 75% of executives watch work-related videos at least once a week, and. an organization's individual situation. even rethink their organization. Look for.
  • AGGREGAGE B2B WHITE PAPERS  |  FRIDAY, FEBRUARY 17, 2017
    [Organization, Work] B2B Marketing Trends for 2016
    Ambal Balakrishnan, Head of Marketing and Strategy, Click Documents [link] B2B Marketing Trends for 2016 9 Take Content Marketing to the Next Level Get Over Our Fear of Video 75% of executives watch work-related videos at least once a week, and. an organization's individual situation. even rethink their organization. Look for.
  • SNAPAPP  |  FRIDAY, FEBRUARY 17, 2017
    [Organization, Work] Why Interactive Content Matters for Agencies
    Marketers are looking for fresh new ideas to engage with their audiences and often work closely with marketing agencies to create and drive interesting new content and campaigns. It simply does not work as well as it used to. They’re also looking for ways to nurture the existing names they have in their pipelines. Content loading
  • MODERN B2B MARKETING  |  FRIDAY, FEBRUARY 17, 2017
    [Organization, Work] How to Run a Successful Webinar from Beginning to End
    Or perhaps you have a thought leadership programs in the works, but you want more actionable content interwoven as well. Email and organic social are two of the most effective channels for webinar promotion. Author: Mary Kate Francis Webinar programs are important in any marketing mix for several reasons. Plan Your Content. Eek! 4.
  • HUBSPOT  |  FRIDAY, FEBRUARY 17, 2017
    [Organization, Work] 9 Marketing Books to Read Before Q1 Ends
    With a perpetually incomplete to do list, an eternal quest for work-life balance, and ongoing efforts to keep up with the latest creative trends, where the heck are we supposed to find time to do something like, say, read a book? Chelsea Hunersen , Social Media Marketing Manager: I tell everyone I work with to read this book.
  • LEADERSHIP  |  FRIDAY, FEBRUARY 17, 2017
    [Organization, Work] 8 Facts You Need to Know About B2B Content Marketing [Infographic]
    If you need some more encouragement to dive right in take a look at this interesting infographic that lays out the importance of improving your content marketing game and tells you how your peers are working at building it into their marketing approach. Young: Experiencing growing pains, working on building a strategy and measurement plan.
  • CONTENTLY  |  THURSDAY, FEBRUARY 16, 2017
    [Organization, Work] 8 Tips for Running Your First Influencer Marketing Campaign
    Since these influencers already know what you offer, their enthusiasm will come across as more organic and convincing. 4. You can brainstorm blog posts or social copy for them to share, offer useful statistics, or relay insights about how your industry works. This post originally appeared on Social Media Week. Make inroads.
  • ONALYTICA B2B  |  THURSDAY, FEBRUARY 16, 2017
    [Organization, Work] 10 Tips for Increasing Your Influence
    The biggest and best influencers are those that grow their audience organically in an area that is in fact closely linked to their career. If becoming an influencer was “easy”, then it wouldn’t be such a desirable, lucrative career path. MAKE YOURSELF SEEN. ” Click To Tweet. 2. CREATE CONTENT. LISTEN TO THE COMMUNITY.
  • VERTICAL RESPONSE  |  THURSDAY, FEBRUARY 16, 2017
    [Organization, Work] New features not to miss: A/B testing, HTML previewing, and more
    Do shorter subject lines work better than longer ones? Now you can easily manage and organize messages (and any accompanying social media posts) with folders. What’s more, this feature offers the flexibility to organize messages however you like — by topic, date, email type, recipient type, and so on. Folders.
  • VIDYARD  |  THURSDAY, FEBRUARY 16, 2017
    [Organization, Work] Choosing a Video Platform: What to Evaluate for Marketing and Sales
    Cross-Functional Opportunities : Sure you may be looking for a marketing and/or sales solution right now, but could this platform also work for internal communications or customer support as well as your whole organization becomes more video-focused? Outline Your Needs First. There are 12 major categories on which to evaluate VPs.
  • HUBSPOT  |  THURSDAY, FEBRUARY 16, 2017
    [Organization, Work] How to Write Effective Job Ads for Your Hiring Funnel
    If you're hiring for more than one position within a single ad, sites like Indeed won't list it in organic results. On the other hand, if you post a sponsored listing on Indeed, it will deliver free organic traffic to your ad. When it comes to writing job ads and titles, what's worked for you? But how do you do that?
  • WEBBIQUITY  |  THURSDAY, FEBRUARY 16, 2017
    [Organization, Work] The 17 Best Project Management Tools
    Such coordination can be challenging even when all team members work in the same office. For large organizations, JIRA is a very effective project management tool.” — AppStorm. tool to organize projects, internal communications, and client work in one place. Effective digital marketing is a team sport. Right now. Siasat.
  • BIZIBLE  |  WEDNESDAY, FEBRUARY 15, 2017
    [Organization, Work] 25 B2B Engagement Tactics For All Marketing Funnel Stages
    Here are 25 different engagement tactics, organized by funnel stage, and designated by category -- content, social, paid media, direct mail, and events. Publish detailed, how-it-works, showcase articles. As soon as you know which engagement strategies work well, you can optimize your time and your marketing budget accordingly.
  • BIZNOLOGY  |  WEDNESDAY, FEBRUARY 15, 2017
    [Organization, Work] What promotional products are on your desk? [survey results]
    To help us understand how effective promotional products and branded merchandise really is, the  British Promotional Merchandise Association  (BPMA) often commissions surveys to illustrate how well promotional giveaways really work. Can you name a brand of company/organization featured on promotional products on your desk? 89% pen.
  • MODERN B2B MARKETING  |  WEDNESDAY, FEBRUARY 15, 2017
    [Organization, Work] 5 Steps to Market to a New Vertical
    But all the hard work and investment pay off as you go from being relatively unknown in a segment to the best-in-class solution. Rather than dedicating all their resources into broad-based marketing, many organizations are adopting a vertical approach. Author: Vyoma Kapur Financial services. Healthcare. Higher education. Manufacturing.
  • KAPOST  |  WEDNESDAY, FEBRUARY 15, 2017
    [Organization, Work] Expert Advice on Conquering Modern Marketing [Webinar]
    Marketers, whether or not we want to believe it, we’re working in the dark ages. As B2B marketers, it’s safe to say we’re consistently battling roadblocks and challenges that hinder us from doing the work we’re passionate about, and what makes content so cool—the ability to connect, persuade, and educate others.
  • HUBSPOT  |  WEDNESDAY, FEBRUARY 15, 2017
    [Organization, Work] Apply Yourself: 28 Marketing Awards Worth Going For
    After all, we all love merit-based recognition, especially at work. That's why there are formal marketing awards -- official ways of recognizing some of the most remarkable work done in the area, usually presented with some sort of trophy or plaque, as well as public proclamation as that year's "best of" something. This U.K.-based
  • HUBSPOT  |  WEDNESDAY, FEBRUARY 15, 2017
    [Organization, Work] 4 Internal Struggles Great Leaders Must Overcome
    Underneath all the perks of power, there lurks a pervasive and potentially debilitating sense of isolation that can compromise a leader's ability to pilot their organization effectively. Executive isolation occurs when leaders become less connected to their organizations' day-to-day operations. study conducted by M. Robin D.
  • 3D2B  |  TUESDAY, FEBRUARY 14, 2017
    [Organization, Work] Scaling Inside Sales for New Product Introductions or Market Expansion
    Recruit and Train New Reps If you’re looking for reps to work in a traditional lead-based environment, they’ll be responsible for following up on leads to qualify and nurture them. You may be able to find reps internally in other areas of your organization. Let’s take a quick look at each of these challenges and how to tackle them. .
  • KEO MARKETING  |  TUESDAY, FEBRUARY 14, 2017
    [Organization, Work] How to evaluate a B2B Inbound Marketing Agency
    Working environment and team interaction. The agency should work to create a collaborative environment in order to maximize the time together. Organic Traffic –  The goal of any business using inbound marketing is to have most of their traffic come from organic search. Adherence to Your Goals and Objectives.
  • KOMARKETING ASSOCIATES  |  TUESDAY, FEBRUARY 14, 2017
    [Organization, Work] The Good, the Bad, and the Ugly of Seasonal SEO
    But it also presents a digital marketing opportunity for B2B organizations. I’m talking about seasonal SEO. Seasonal SEO is a tactic online marketers can use to drive more organic traffic and gain more visibility to their sites during seasonally-specific peak traffic periods. Oh Valentine’s day. know what you’re thinking. The Good.
  • SNAPAPP  |  TUESDAY, FEBRUARY 14, 2017
    [Organization, Work] Interactive Content, Marketing Automation, and the Engagement Economy
    As a result, these teams are looking for ways to tap into the engagement economy, wherein there’s a real back and forth between organization and consumer (rather than a one-way, mass message.). Let’s get on the same page and address a few key questions: What’s working today in marketing, and how is it different from past tactics?
  • INFER  |  TUESDAY, FEBRUARY 14, 2017
    [Organization, Work] In the next 5 years, we are going to see a reimagining of automation through AI: An Interview with Sean Zinsmeister
    And this also bears an impact on martech solutions as organizations strive towards better accuracy, targeting, performance and engagement. Companies need to start thinking the same way about AI, and little by little add predictive and prescriptive analytics into workflows to increase the quality and productivity of everyday work.
  • CHIEFMARTECH  |  TUESDAY, FEBRUARY 14, 2017
    [Organization, Work] THE HACKIES: How to hack your CRM for ABM, switching from leads to contacts and accounts
    When any organization endeavors to implement account-based marketing, there comes a point where their reporting framework must follow suit. Consider how the sales team will need to organize data, create call lists, and conduct outreach. This article is a guest post by Lauren Frye of Bizible. Like it? Technical: Planning. Hackies
  • BIZIBLE  |  MONDAY, FEBRUARY 13, 2017
    [Organization, Work] B2B Analytics: Accessing And Using Advanced B2B Marketing Metrics
    One of major benefits of working at Bizible is “dog-fooding” your own product. An attribution report organizes channels based on revenue generated in a speific time frame. Within key channels like paid media and organic search are landing pages which offer a variety of content. How Much Do You Undervalue Marketing? Conclusion.
  • CONTENTLY  |  MONDAY, FEBRUARY 13, 2017
    [Organization, Work] 7 Things You Should Know Before Researching Content Marketing Solutions
    work event? A rap-themed bar mitzvah? This seems like a no-brainer, but you’d be shocked by how many organizations don’t actually know why they want to create content. If you take care of your homework, you should end up with the right solution—one that’s tailored for your organization. What kind of pants?”
  • KOMARKETING ASSOCIATES  |  MONDAY, FEBRUARY 13, 2017
    [Organization, Work] Report: More Organizations are Embracing Agile Marketing Strategies
    Agile focuses on improving the speed, productivity, adaptability, and responsiveness of creative work,” said Joe Staples, chief marketing officer at Workfront. A number of companies are turning to agile marketing strategies to resonate with their customers and drive results, according to new research. Reaping the Benefits of Agile Marketing.
  • HINGE MARKETING  |  MONDAY, FEBRUARY 13, 2017
    [Organization, Work] The Branding Process for Professional Services Firms
    If you need help working through your differentiators, we’ve put together a helpful guide. If you are working with an agency, they may lead the discussion and develop the brief for you. How the process worked (to show how much thought went into it). You will need to decide what makes sense for your organization and culture.
  • MODERN B2B MARKETING  |  MONDAY, FEBRUARY 13, 2017
    [Organization, Work] 4 Value Selling Tools to Move Leads Down the Funnel
    value calculator shows prospects how much money they’re losing by working around their pain points instead of resolving them, so they’ll be more likely to evaluate your solution. It also benefits your organization, feeding valuable information into your marketing database and providing direction for sales as they follow up.
  • ACT-ON  |  MONDAY, FEBRUARY 13, 2017
    [Organization, Work] Customer Lifecycle Metrics, Part 5: Retention and Expansion
    Once your prospect converts and becomes a customer, your job as a B2B marketer isn’t done – in fact, the most significant part is just beginning.  At least, that’s the case if you’re working for a top performing company. Top performers are also more likely to personalize campaigns based on their customer preferences. Expansion Metrics.
  • WEBBIQUITY  |  MONDAY, FEBRUARY 13, 2017
    [Organization, Work] The 29 Best Social Media Monitoring Tools
    The tool, which also works for Pinterest, uses image algorithms with data technology and reports insights of your photos. Social media analytics to track your content marketing performance across social channels, organized by customers or business, and compare results to competitors. 58% of consumers follow brands on social media. 71%
  • AVITAGE  |  SUNDAY, FEBRUARY 12, 2017
    [Organization, Work] Use Knowledge Delivered Strategy to Show Content Value
    Too many executives, and especially the sales organization, still don’t see it. You work hard to figure out how to track and measure asset performance and business impact. This is part of a persistent struggle to raise marketing credibility and awareness of its impact in the business. This is not a simple challenge. Or does it?
  • KAPOST  |  FRIDAY, FEBRUARY 10, 2017
    [Organization, Work] How to Write Marketing Content More Efficiently
    What’s an organization to do with new social and information sharing platforms popping up one week to the next? By using analytics and technology that simplifies how customers interact with the brand online, and with the help of a clear and consistent process that’s shared organization-wide, this moving target can be slowed down.
  • BIZNOLOGY  |  FRIDAY, FEBRUARY 10, 2017
    [Organization, Work] Social media strategy leaders: Kerry Gallagher
    Throughout her career, Kerry has worked in social media at not-for-profits, agencies, and in the insurance and finance industries. The job was integral for me—I was exposed to and managed different types of marketing for a great organization. We work with agencies, but our relationship is clearly defined. Welcome Kerry!
  • MODERN B2B MARKETING  |  FRIDAY, FEBRUARY 10, 2017
    [Organization, Work] The Next Generation of Influencer Marketing
    Brands, organizations, and marketers understand the power of engaging influencers, but may lack the resources to make it part of their overarching strategy. Instead, they often work in either as a grassroots effort from one organization or an extension of existing PR efforts. Influencer marketing does not sit in one function.
  • HUBSPOT  |  FRIDAY, FEBRUARY 10, 2017
    [Organization, Work] A Brief History of Snapchat
    They focused on the app's technological innovations more than branding and marketing to make the experience more organic and cool than traditional advertising. In November, Snapchat worked with Square to create Snapcash , which allowed users to easily send and receive money directly from Snapchat into their bank accounts. Snap Inc.'s
  • ACT-ON  |  FRIDAY, FEBRUARY 10, 2017
    [Organization, Work] 7 Steps to Achieving Optimal Sales & Marketing Alignment
    On one hand, both sides realize that they need to work together in order to meet overarching company goals. On the other hand, many sales and marketing teams can hardly find a way to communicate with one another, let alone work together. The SLA you create will reflect your organization’s unique needs. Oil and water.
  • BIZIBLE  |  THURSDAY, FEBRUARY 9, 2017
    [Organization, Work] Leveraging Unique Data For Powerful Content Marketing
    For marketing to work, it must be a win-win. Because they excel at measuring how far a brand’s voice spreads over social media -- organic, paid, influencers, etc. -- they’re able to share powerful data and insights. As a content marketer, I’m always trying to deepen my understanding of our audience. Other Examples.
  • KOMARKETING ASSOCIATES  |  THURSDAY, FEBRUARY 9, 2017
    [Organization, Work] The B2B Marketer’s Essential Guide to WeChat Official Accounts
    Enterprise accounts are primarily designed to serve as an internal communication tool for organizations. In China, people like to scan QR codes to receive information or connect with people or organizations. You may have heard that WeChat is a must-have mobile app in China. just spent the Chinese New Year in China. Service Accounts.
  • VIDYARD  |  THURSDAY, FEBRUARY 9, 2017
    [Organization, Work] How Marketing Can Enable Sales To Use Video
    Although it may be easy to claim that these parts of your business work together like ‘peanut butter and jelly’, is there any truth to it? And then I’ll talk about the good stuff—why you don’t need to fear, because there is technology to help bridge the inevitable gap that will, or already does exist in your organization.
  • AVITAGE  |  THURSDAY, FEBRUARY 9, 2017
    [Organization, Work] Knowledge Delivered
    We operate inside organizations where knowledge creates value and competitive advantage. This works best when organizations incorporate the right knowledge, learning, communication support, and high-value content into daily activities and operating systems. Our theme this year is Knowledge Delivered. To […].
  • ACT-ON  |  THURSDAY, FEBRUARY 9, 2017
    [Organization, Work] Your 2017 Resource Guide to Digital Marketing Conferences
    Every year, in nearly every industry, businesses organize conferences that attract the best and brightest professionals. 10 Tips for Thriving at Your Next Marketing Conference. #1 Work the room before you’re in the room. The smell of networking in the air. Booths freshly stocked with promotional items. Business cards at the ready.
  • HG DATA  |  WEDNESDAY, FEBRUARY 8, 2017
    [Organization, Work] 8 Team Building Lessons
    But as someone who has gone from working deep in the weeds and doing whatever was needed to managing HG Data’s Client Success team, I’ve seen just how tough it is to keep things running while you build out the people around you. I’ve also seen how critical it is that you do this right, learn to be a good manager and create strong teams.
  • DISTRIBION  |  WEDNESDAY, FEBRUARY 8, 2017
    [Organization, Work] Three Signs You are in Need of White Label Marketing Automation
    Gainor’s definition works well in the agency model, but for companies in industries such as finance or franchise, the white label concept is a bit different. White labeling also works remarkably well for brands in need of marketing automation platforms. White-labeled automation. About the Author.
  • CONTENTLY  |  WEDNESDAY, FEBRUARY 8, 2017
    [Organization, Work] Why Pitches Are the Key to Great Content Marketing
    still gave writers guidance on preferred themes and topics, but with those boundaries in place, I let their creativity go to work. Our founders saw the power of harnessing creativity and organizing story ideas in one place. Watch as their eyes light up, how their words jumble together with excitement and wonder. The power of pitching.
  • BUZZSUMO  |  WEDNESDAY, FEBRUARY 8, 2017
    [Organization, Work] Essential 5 Step BuzzSumo Process For Social Media Agencies
    To do this, we worked with Neal Schaffer, social media strategist, consultant and author. Then take a deeper look at what’s working for your role models using the Content Analysis search feature. Those lists can be organized by client, by topic, or by team member. Five Step Process. Step 1: Compare to Role Models.
  • BIZNOLOGY  |  WEDNESDAY, FEBRUARY 8, 2017
    [Organization, Work] Everything you need to know about user guides and manuals
    Even as we speak, smart technology is reshaping the way we live and work–with appliances, gadgets, and gizmos being omnipresent, a basic kind of technical knowledge is mandatory. Always organize your text with this in mind and divide it with distinctly written headings and section titles. What is a user guide? Why are they important?
  • CHIEFMARTECH  |  WEDNESDAY, FEBRUARY 8, 2017
    [Organization, Work] Brand new MarTech agenda launched with 70+ talks and 100+ speakers
    Have you started working on your entry yet?). Connecting with prospects and customers from the top of the funnel to “flipping the funnel” with adtech, account-based marketing, and social media marketing — and how they work together into a broader marketing technology ecosystem. Really over 70 sessions ?! Yes, and yes.
  • HUBSPOT  |  WEDNESDAY, FEBRUARY 8, 2017
    [Organization, Work] Are You an Intelligent Marketer? [Infographic]
    Today, the companies working relentlessly to master digital marketing are responsible for gathering, analyzing, and applying the data they produce to raise their game. And I've organized those findings into one helpful guide: How the Pros Turn Marketing Analytics into Effective Marketing Strategies.
  • ACT-ON  |  WEDNESDAY, FEBRUARY 8, 2017
    [Organization, Work] 7 Ways That Brands Can Leverage Instagram Stories
    Old content automatically disappears, keeping the story clean and organized. By featuring individual employees and sharing personal details about them, the organization was able to showcase diversity among employees and drive greater engagement with the audience. Instagram launched in 2010. But today, it’s a total powerhouse. But why?
  • KAON  |  TUESDAY, FEBRUARY 7, 2017
    [Organization, Work] Augmented Reality and Virtual Reality: Why B2B marketers should sit up and take notice
    This is particularly true in large organizations that may be highly risk averse. We now live in a moment of profound change. In just the last 50 years, the average life span of a company on the S&P 500 has fallen from 75 years to 15 years. The common thread? Thriving In fact, we are emerging as a digital engagement economy. This
  • CONTENT STANDARD  |  TUESDAY, FEBRUARY 7, 2017
    [Organization, Work] To Save Your Creative Passion, Leave Brainstorming to the Rest of Us
    You read when The New York Times reported that Apple employees often aren’t told how their work will be used. And you quote it again in an email to your marketing team, “Not all the smart people work for us, so we must find and tap into the expertise of bright individuals outside our company.” Quiet. Ideas are ugly.
  • WEBBIQUITY  |  TUESDAY, FEBRUARY 7, 2017
    [Organization, Work] The 28 Best Web Design Tools
    The core of any organization’s online presence is its website. By typing in your main color of your organization (RGB or Hex Code), you can find color palettes that mesh well with your main colors, along with darker and lighter tones of each palette. Use card sorting to find out how people think your content should be organized.
  • CONTENTLY  |  MONDAY, FEBRUARY 6, 2017
    [Organization, Work] Why Do Insurance Companies Advertise So Much?
    Nationwide made sure to take advantage of its newly viral content, developing special social campaigns around the work and even giving out free chicken parms before one of Manning’s Denver Broncos home games. How many insurance ad campaigns can you name off the top of your head? Probably a lot. “—just to name a few. billion.
  • LEANDATA  |  MONDAY, FEBRUARY 6, 2017
    [Organization, Work] The Unsung Heroes of the Sales Process
    They work quietly in the shadows. Their time has come. “It isn’t very often Sales Ops gets recognized,” said Brett Rogers , the Sales Operations manager at Reflektive. “We’re generally the go-to people when things aren’t working, but are overlooked when things are running smoothly.”. It absolutely was important work.
  • VIDYARD  |  MONDAY, FEBRUARY 6, 2017
    [Organization, Work] How Video Helps Sales and Marketing Alignment
    Much like a type of career-focused natural selection, both departments eliminated the tactics and strategies that didn’t work, and prioritized those that yielded the best results. Companies using video enjoy 41% more web traffic from search than non-users, and video drives a whopping 157% increase in organic traffic from search engines.
  • CHIEFMARTECH  |  MONDAY, FEBRUARY 6, 2017
    [Organization, Work] How to transition from being a martech consultant to a full-timer
    Where could you slot into the organization? Some product marketing, some product management, some content marketing, some building of martech stacks, some digital strategy work. My advice to you: Realize that you are most likely to get a full-time gig with someone who knows you and likes you , and knows and likes your work.
  • HUBSPOT  |  MONDAY, FEBRUARY 6, 2017
    [Organization, Work] 18 Productivity-Boosting Bots for Marketers
    Here's what we have, organized alphabetically, following some helpful information about how this all works. A Bit About Bots. For the purposes of this post, we're covering the bots that work within platforms like Slack -- a real-time messaging platform that many companies use for internal communication -- and Facebook Messenger.
  • PUREB2B  |  SUNDAY, FEBRUARY 5, 2017
    [Organization, Work] Sales: The 80/20 Rule and How to Take Advantage of it
    Watch How Your Best Salespeople Work. Take note of the top 20% sales people in your organization. Managing your costs works on many levels: it helps you save by avoiding counterproductive measures and enables you to make good budget decisions. The Pareto Principle transcends disciplines. The 80/20 Sales Principle. Conclusion.
  • TONY ZAMBITO  |  SUNDAY, FEBRUARY 5, 2017
    [Organization, Work] How The Content Illusion Is Leading Marketing Astray In The Era Of Digital Transformation
    Leaving the content dilemma facing many organizations – how to stand out?  The main contributing factor, as I see from working with organizations over the past two years, is organizations are working under a grand illusion that putting “content in front of people” is the only way to succeed in today’s business climate.
  • CONTENTLY  |  FRIDAY, FEBRUARY 3, 2017
    [Organization, Work] The Best Branded Content of January: 5 Brands Embracing Real Facts
    So for this month’s best branded content roundup, I thought it would be appropriate to highlight the organizations interested in legitimate facts. Well, they’d hold a rousing toast to “New addicts” and say things like, “I do not know how to explain to my family that I work here.” Who exactly is J.D.
  • VIDYARD  |  FRIDAY, FEBRUARY 3, 2017
    [Organization, Work] Why Video Should Play a Big Role in Your Account Based Marketing Tactics
    For many marketing organizations, ABM is a powerful acronym these days. That’s because lead generation, which focuses on marketing to individual leads, doesn’t typically account for how the decision-making process in enterprises works; the average B2B process now requires 5.4  ABM is an exciting opportunity for marketing organizations.
  • FATHOM  |  THURSDAY, FEBRUARY 2, 2017
    [Organization, Work] The Most Common Healthcare Paid Search Mistakes
    Without it, you’re going to have a hard time getting buy-in across the organization and proving marketing’s importance to your overall success. It will allow your marketing team to prove beyond speculation that your hard work is contributing to the bottom line. An outdated approach to digital marketing is just one problem, though.
  • BIZIBLE  |  THURSDAY, FEBRUARY 2, 2017
    [Organization, Work] The Great Big List of 23 Types of B2B Marketing Campaigns, by Funnel Stage
    If your organization has a unique dataset, a great way to provide value to your audience is to publish interesting findings using your dataset that might help them do their job better. Additionally, a great way to drive better attendance is to work with local partners to co-promote each specific event. You’ve come to the right place.
  • KOMARKETING ASSOCIATES  |  THURSDAY, FEBRUARY 2, 2017
    [Organization, Work] What Are Your Top 5 B2B Content Marketing Objectives?
    One thing that I frequently recommend to marketers is to work with their sales or customer service departments to figure out what customers are most frequently confused about. Many people just share their new content on social media when they first publish it, and then move on to the next piece of content they are working on creating.
  • MODERN B2B MARKETING  |  THURSDAY, FEBRUARY 2, 2017
    [Organization, Work] 3 Account-Based Marketing Mistakes You Can’t Afford to Make
    Start off strong by identifying the right accounts for your organization. For example, some organizations may target companies that are using a solution that complements their own, while others may target key verticals or accounts that meet other specific criteria. Did you receive multiple visits or visitors from the same organization?
  • CONTENT STANDARD  |  THURSDAY, FEBRUARY 2, 2017
    [Organization, Work] Chatbots: Marketing Tools You Can Fit into Your Content Strategy
    Novel Chatbots at Work. As a platform, Expensify is supposed to automate the process of gathering and organizing expense reports from your company’s employees. The lives of marketing technology officers, chief marketing technologists , and other martech professionals are often complicated and draining. Sounds like a dream, right?
  • HUBSPOT  |  THURSDAY, FEBRUARY 2, 2017
    [Organization, Work] How Artificial Intelligence Will Impact Productivity, Hiring Practices, Collaboration & More [Live Discussion]
    The increasing sophistication of AI is also predicted to change the work force. This sounds ominous, and while there will be industries completely upended by the "robots," the bigger impact will be on how we work. In 2016 alone, at least 40 AI companies were acquired. EST (8 a.m. PST, 4 p.m. GMT) for an hour-long discussion.
  • WEBBIQUITY  |  THURSDAY, FEBRUARY 2, 2017
    [Organization, Work] The 24 Best Email Marketing Tools
    simple but effective email reminder system that lets you easily send followups or reminders to yourself or yourself and others, to make sure no important tasks are missed and better organize your email. Works with virtually any email platform. Works with Gmail, Outlook, and most popular email clients. Google Review Count:  446.
  • BIZIBLE  |  WEDNESDAY, FEBRUARY 1, 2017
    [Organization, Work] Going All-In and Adapting Salesforce to Do Better ABM
    Switching to account-based marketing is a major strategic decision that many B2B organizations are currently facing. Many of the benefits are clear (e.g. sales and marketing alignment), but the costs, especially with the setup and implementation, are unclear and daunting. For example, on the technical side, we learned the value of planning.
  • DISTRIBION  |  WEDNESDAY, FEBRUARY 1, 2017
    [Organization, Work] The One 2017 New Year’s Marketing Resolution You Must Keep
    Approval workflows and approval routing ensure that marketing collateral is approved by the right personnel in your organization, safeguarding brand consistency and compliance. Greg Hickman: Marketing systems, automation, sales funnels and helping you work less but make more. It’s a month into the New Year already! About the Author.
  • HIVE9  |  WEDNESDAY, FEBRUARY 1, 2017
    [Organization, Work] Turn Marketing Analytics into Sales Enablement
    The most effective marketing organizations in 2017 (and beyond) will be those who break down any remaining barriers that prevent them from working harmoniously with sales. Marketing Analytics Hive9 sales sales enablement
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, FEBRUARY 1, 2017
    [Organization, Work] Data Driven Marketing Without a Data Management Strategy is Like a Day Without Coffee
    Consider a dynamic organization, working hard to connect with their customers and prospects. Each of those marketers makes it their job to deliver on or exceed expected results and outputs—but in many cases, they’re working with a limited visibility into what success looks like. you get the point. Over seven million.
  • SCRIBBLELIVE  |  WEDNESDAY, FEBRUARY 1, 2017
    [Organization, Work] How To Ideate New Content When You Feel Like You’ve Exhausted All Topics
    Check out what the competing/aspirational content team has created, and identify what’s working for them, and see if there is an opportunity to: Create a fresher, more up-to-date version. When you’re stuck on ideating, why not reach out to one or two and ask if they would grant you and your organization an interview. In Conclusion.
  • KAPOST  |  WEDNESDAY, FEBRUARY 1, 2017
    [Organization, Work] Content Operations: A Focus on Maturing Capabilities
    Content operations is still an immature function as a formal department within a B2B organization. This function is built on the foundation of a documented strategy—which research shows isn’t the norm for a majority of B2B organizations. know many marketing organizations in similar situations. For example: Alignment. Execution.
  • HUBSPOT  |  WEDNESDAY, FEBRUARY 1, 2017
    [Organization, Work] How to Write a Case Study: The Ultimate Guide & Template
    When done correctly, these examples of your work can chronicle the positive impact your business has on existing or previous customers. When you've provided non-traditional customers -- in industries that you don't usually work with, for example -- with positive results, it can help to remove doubts from prospects. Showcase Your Work.
  • KAPOST  |  WEDNESDAY, FEBRUARY 1, 2017
    [Organization, Work] Content Operations: A Focus on Maturing Capabilities
    Content operations is still an immature function as a formal department within a B2B organization. This function is built on the foundation of a documented strategy—which research shows isn’t the norm for a majority of B2B organizations. know many marketing organizations in similar situations. For example: Alignment. Execution.
  • 3D2B  |  TUESDAY, JANUARY 31, 2017
    [Organization, Work] Customer Centric Selling: The #1 B2B Sales and Marketing Trend in 2017
    As a result, organizations that have a laser-like focus on delivering exceptional customer experiences will be tomorrow’s winners. Within their organization, who are the influencers and decision makers? They value business partners who work with them in a consultative way, helping them to solve their problems. Translation? 
  • BIZIBLE  |  TUESDAY, JANUARY 31, 2017
    [Organization, Work] 7 Myths about Account-Based Marketing for the Unconvinced
    MYTH 2 -- Account-based marketing doesn’t work in cahoots with inbound. When sales works in a lead-based system, each lead is an isolated entity, separate from his/her company and his/her interactions with their coworkers during the buying process. And we’d still recommend it, hands down. Actually, it’s not. And it’s no problem.
  • KOMARKETING ASSOCIATES  |  TUESDAY, JANUARY 31, 2017
    [Organization, Work] 8 Essential Resources for Competitive Analysis in B2B Online Marketing
    While we always use some level of competitive review when starting new programs, this analysis is incredibly valuable for ongoing work as well. SEMRush is a software platform that provides insight into organic and paid search keywords, link building, and display advertising. Content marketing (content types, social media tactics, etc).
  • VIDYARD  |  TUESDAY, JANUARY 31, 2017
    [Organization, Work] A Story of How Baseball and Video Helped Create a Winning Sales Development Team
    And when he started to describe his work by referencing baseball, I thought, Uh oh. I’m a fish out of water here. The whole experience is much more satisfying when the team works as a whole to strengthen each other and accomplish amazing things together. But often our work happens over phone or email. No, forget that. It’s fun.
  • WEBBIQUITY  |  TUESDAY, JANUARY 31, 2017
    [Organization, Work] The 29 Best Web Analytics Tools
    But more importantly, they can provide more granular detail on what’s working and what’s not, helping marketers make smart decisions about what to do more of, less of, differently, or not all, and even what to try next. ” Analytics tools can ultimately help measure ROI. Google Review Count:  600. Pricing:  free. 11) Mint.
  • LEANDATA  |  MONDAY, JANUARY 30, 2017
    [Organization, Work] The Growing ABM Bandwagon
    But one thing has changed that allows any B2B organization to take a more holistic approach to engaging accounts — technology. Software tools have given organizations the ability to accumulate, structure and analyze data in new ways that give them unprecedented visibility into accounts. There are articles about ABM. It’s not.
  • FATHOM  |  MONDAY, JANUARY 30, 2017
    [Organization, Work] 4 Healthcare Marketing Challenges That Are Holding You Back
    While paid search is an optimal tool for such needs, the team structure and organizational obstacles that come along with working in the healthcare industry can complicate the already complex combination of paid search and healthcare marketing. Many members of a health system have no idea how paid search works. Want more details?
  • BIZIBLE  |  MONDAY, JANUARY 30, 2017
    [Organization, Work] Bizible Introduces Custom Attribution Modeling With Machine Learning Recommendation
    While Bizible works well for most organizations out of the box, custom modeling will enable more sophisticated companies to define what matters most to the deal and modify how much credit should go to that marketing touchpoint. Developing your custom attribution model can be daunting, so customers won’t need to go at it alone.
  • BIZNOLOGY  |  MONDAY, JANUARY 30, 2017
    [Organization, Work] Don’t screw up your social media listening
    know from experience that once you peel back the covers, take a look at how you’re getting these numbers, and, more importantly, how you’re interpreting them, that it’ very easy to pinpoint problems and inaccuracies. A lot of companies I’ve worked with seem to approach social listening as an attempt to showcase how great they are.
  • CHIEFMARTECH  |  MONDAY, JANUARY 30, 2017
    [Organization, Work] Interviewing for a martech role when the interviewer doesn’t understand martech
    Bring your own questions to the meeting so you can diagnose the organization’s needs. It works in kindergarten and it can work in your situation too. Be prepared to show and explain your work. This guest post by Erica Seidel is part of a regular column she writes, Ask the Martech Recruiter. Anna, New York. Careers
  • MODERN B2B MARKETING  |  MONDAY, JANUARY 30, 2017
    [Organization, Work] 3 Ways to Make Controversial Content Work for Your Brand
    What made this campaign work is that although the results are controversial, the content still relates back to the services offered by the brand–specifically any visitors using Travelmath to find hotels for a future trip. 2. How to Make Controversy Work for Your Brand. It encourages audiences to click, read, and share the content.
  • HUBSPOT  |  MONDAY, JANUARY 30, 2017
    [Organization, Work] A Brief History of Productivity: How Getting Stuff Done Became an Industry
    The items on Franklin’s list seemed to indicate a shift in focus from survival to completing daily tasks -- things like “dine,” “overlook my accounts,” and “work.” It was almost a precursor to the U.S. That created a newly unmet need for convenience -- a way to fulfill these demands at work and at home. What Is Productivity? Pre-1800s.
  • TONY ZAMBITO  |  SUNDAY, JANUARY 29, 2017
    [Organization, Work] New Approaches To Understand Customers Needed In A Digital Transformation World
    Per recent surveys by IBM, KPMG, and Gartner, you will find that more than half of CEOs surveyed believe their organizations will be significantly transformed by digital-centric globalization. For organizations to strive in such an environment, developing a robust multi-dimensional understanding of customers is becoming a strategic necessity.
  • VIEWPOINT  |  FRIDAY, JANUARY 27, 2017
    [Organization, Work] Expert Panel’s Feedback on Our Lead to Revenue Calculator
    You have omitted the "qualified sales pipeline opportunities." In the example, they need to maintain a pipeline of qualified sales opportunities of 74 (or less) in many organizations there is a difference between SQL and Qualified Opportunity (fitting more rigorous criteria like closing in a certain period of time.) Download it here.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, JANUARY 27, 2017
    [Organization, Work] Taking Your Content the Extra Mile By Marketing to Marketers, Earning Trust, and Mastering the.
    By starting with strategy, marketers can ensure that they build social content into the very fabric of an organization. Listen in now to hear more from Travis on: Why successful social selling means the entire organization needs to be socially savvy. Our guests will fill your ears with goodness. Content Marketing
  • HUBSPOT  |  FRIDAY, JANUARY 27, 2017
    [Organization, Work] The Goldfish Conundrum: How to Create Content for Short Attention Spans
    It attracts visitors to your blog, cultivates brand awareness, and helps you generate leads for your organization. And it could also be costing your organization if you’re generating content that isn’t driving any results. Here are a few ideas: Write a guest post on another organization’s blog. What's a marketer to do? Video.
  • HUBSPOT  |  FRIDAY, JANUARY 27, 2017
    [Organization, Work] When Is a Phone Call Better Than an Email? 6 Times When You Should Take It Offline
    There are two potential solutions to this issue: Organize your inbox with resources like HubSpot Sales , or any number of the email management tools we’ve listed here. And on occasion, the less-than-awesome things require us to temporarily step away from certain responsibilities, like work. It gives me time to think. Make the Call.
  • CONTENTLY  |  THURSDAY, JANUARY 26, 2017
    [Organization, Work] 3 Ways Google Can Have More Credible Search Rankings
    reporter found that the top organic search result for the query “Did the Holocaust happen” was not an authoritative website providing historical details, but the neo-Nazi site Stormfront instead. Here’s how it can organize search results in a way that’s clear, coherent, and responsible. 1. “Did the Holocaust happen?”
  • LEANDATA  |  THURSDAY, JANUARY 26, 2017
    [Organization, Work] It’s a Big Mistake to Build It Yourself
    Leads are the lifeblood of every organization. At best, you’re going to come up with something mediocre and that doesn’t work quite the way you want it.”. Do it poorly, and you’re costing the organization revenue. We’re talking about designing your own lead management solution. Sure, maybe you could cobble together something.
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