• CMO ESSENTIALS  |  FRIDAY, OCTOBER 31, 2014
    [Organization, Work] 7 Killer B2B Halloween Marketing Strategies
    Just because popular sentiments may suggest a tactic is dead, doesn’t mean it won’t work if properly aligned to the needs and interests of your buyers. 'What can Halloween teach us about marketing? It’s not a trick question; there are plenty of marketing treats to take away from this fun yet frightening holiday. Vampires exist.”
  • SYNECORE  |  THURSDAY, OCTOBER 30, 2014
    [Organization, Work] Ad Retargeting: It’s About Context, Relevance & Value
    But how does ad retargeting work? How well does ad retargeting really work? In my humble opinion, too many brands tend to silo the paid and organic elements of their digital marketing campaigns, often to their detriment. According to ad retargeting vendor AdRoll, only 2% of shoppers convert on the first visit to an online store.
  • HUBSPOT  |  THURSDAY, OCTOBER 30, 2014
    [Organization, Work] 7 Current Design Trends Every Marketer Should Know
    This clean, modern, and organized design is also appealing to businesses looking to make their designs more "modern." . On their homepage, this interior design company uses large blocks to quickly show visitors samples of their work and have a link attached to lead visitors to more information about that specific project. . Design
  • FATHOM  |  WEDNESDAY, OCTOBER 29, 2014
    [Organization, Work] Challenges with Marketing Healthcare Online (in Google AdWords)
    wanted to take some time to write about the various challenges when advertising for healthcare organizations. Therefore, retargeting for hospitals, treatment clinics, and other healthcare organizations is basically not allowed in Google AdWords. This list is very vague, e.g.: Over-the-counter and prescription medication.
  • CRIMSON MARKETING  |  WEDNESDAY, OCTOBER 29, 2014
    [Organization, Work] Mark Thabit, CMO at Cision: Paid, Earned and Owned Media—How to Amplify Your PR Message Across Marketing Channels [Podcast]
    Later, he discusses the benefits of working with content distribution hubs to optimize distribution according to your goals. Funnel Shaped Content: Business decisions are now influenced by more individuals in a buyer organization than ever before. Digital Marketing Podcasts
  • HUBSPOT  |  WEDNESDAY, OCTOBER 29, 2014
    [Organization, Work] The Anatomy of a Corporate Content Team: 5 Models Your Brand Can Follow
    'Every organization is in the media business now , which means there’s a growing number of corporations that are building out full-blown newsrooms.By Organizations large and small are doing their best to figure out how to create content at scale. Common Corporate Content Team Models. 1) The Traditional Newspaper Model.
  • EMAGAZINE B2B BLOG  |  WEDNESDAY, OCTOBER 29, 2014
    [Organization, Work] Link Building Tips: Part 2- Strategies For Your B2B
    Once you understand how search engines evaluate links, the next step is to figure out which link building strategies would work best for your B2B company. Link building of the future is focused on organically building trust and authority for your site through high quality, earned links. Link building is far from being “dead”.
  • CMO ESSENTIALS  |  WEDNESDAY, OCTOBER 29, 2014
    [Organization, Work] Content Marketing Street Cred: 7 Marketers Share Their Secrets
    One area, in particular, involved working within the existing campaign structure so evident at many businesses. Resisting the Urge to Market to Yourself: After marketing to marketers for many years, I needed to see if the inbound playbook would work for an entirely new audience: software developers. Is it through sponsored content?
  • WEBBIQUITY  |  WEDNESDAY, OCTOBER 29, 2014
    [Organization, Work] Accomplish More, Stress Less – Five Ways to Be More Productive
    Here then are five ways to get more done without simply working longer hours. Eisenhower but later popularized by Stephen Covey ), tasks are organized into four boxes, with the degree of urgency on one scale and importance on the other. The most direct way to get more done is to get more people working. Dayparting. Delegate.
  • FATHOM  |  TUESDAY, OCTOBER 28, 2014
    [Organization, Work] Content Mapping for EDUs: 3 Steps for Mapping Content to the Student Journey
    Another common content challenge we see among EDUs is the organization of content –the content exists, but it is not easily found. This 3-step process will guide you through organizing and creating content that can both improve your SEO results and increase prospective student leads for your college or university. Video? Quizzes?
  • BIZNOLOGY  |  TUESDAY, OCTOBER 28, 2014
    [Organization, Work] The dashboard has finally been perfected
    Cyfe works great on them all. How do you keep organized and on top of everything? never remember to check Google Analytics, Webmaster tools, my AdSense revenue, and even what’s coming in to my Desk.com help desk inbox as it happens. But that’s not enough. And worse, it’s responsive and not nearly proactive enough.
  • CMO ESSENTIALS  |  TUESDAY, OCTOBER 28, 2014
    [Organization, Work] Are you Ready to Fall Back? Making the most of the last weeks of 2014
    Instead, we should use the seasonal transition to take stock of what’s working, isolate and leverage our core competencies, and itemize what we’d like to improve in the coming New Year. For most organizations, fall is also a season during which the sales and ecommerce teams are elbow-deep working to close year-end business.
  • MARKETING ACTION  |  TUESDAY, OCTOBER 28, 2014
    [Organization, Work] 5 Rules for Using Social Selling to Crush Quotas and Build Your Social Funnel
    Disclaimer: Social selling can be a ton of work. Unfortunately, that’s not how the world of social selling works. My goal here is to add multiple contacts in an organization to my social funnel, because after all, not all decision makers have adopted social media yet. 'OK, I’ll admit it. My bad.). ” Say what? Who
  • LEADERSHIP  |  MONDAY, OCTOBER 27, 2014
    [Organization, Work] Your Buyers Are Not Businesses, They Are People — The B2B Buyer is Now A Myth…
    They launched a social media campaign around a ‘Build the Best Lego Data Centre’ competition with the prize being a donation to a charity chosen by the winning organization / individual. Bring some fun into your lead generation plays: Being an effective and profitable organization is serious business. As I passed St. We became friends.
  • E-QUIP  |  MONDAY, OCTOBER 27, 2014
    [Organization, Work] Collaboration as Competitive Advantage?
    Anecdotal evidence suggests that rework consumes 10-20% of project design budgets, with improper sequencing of work between disciplines being the most common cause. Their findings are passed on to the risk assessment staff who determine that they don''t have all the data they need to do their work. We''ve all witnessed that last one.
  • MADISONLOGIC B2B WHITE PAPERS  |  MONDAY, OCTOBER 27, 2014
    [Organization, Work] Moneyball for Sales & Marketing
    at the start of a sales process might work well, while using competitive differentiation documents near the end. pieces of collateral work best. Understand your collateral batting order, and choose what works at different. repeatedly may work for a while. have to look back and see what has worked in this scenario.
  • CRIMSON MARKETING  |  MONDAY, OCTOBER 27, 2014
    [Organization, Work] The Visible Expert: Why Every Firm Needs an Industry Star
    These gurus bring significant benefits to their organizations in every metric that counts, bolstering brand recognition, contributing to firm growth, and commanding higher fees. Sixty-six percent of the participants in our study also stimulate major business development within their organizations. But what is a Visible Expert? Lee W.
  • MADISONLOGIC B2B WHITE PAPERS  |  MONDAY, OCTOBER 27, 2014
    [Organization, Work] Interactive 24x7 Content: Why Online Presentations Belong in Every Digital Content Strategy
    content has led cutting-edge organizations to begin working a new. Every organization of any size has dozens if not hundreds. From marketing to sales to training to investor relations, business presentations structure and organize. In fact, potential online presentation content is all around us in every organization.
  • WRITTENT  |  MONDAY, OCTOBER 27, 2014
    [Organization, Work] 45+ Resources to Master Blog Writing
    Writing is a skill, so it takes a lot of hard work and dedication to become a better writer. You’ll find forums, writing tips and can even ask other members to critique your work. This website offers another forum for work-related networking, plenty of writing prompts, and some tips. Lao Tzu. Well, actually it is. Copy Hackers.
  • FEARLESS COMPETITOR  |  MONDAY, OCTOBER 27, 2014
    [Organization, Work] The Importance of a Good Leadership page – Rob and Deploy Ideas
    John Giuliani is a seasoned executive with nearly 25 years of experience in growing successful organizations. Additionally, Mr. Giuliani’s tenure includes four years at ACTMEDIA working with the launch team of the Instant Coupon Machine, as well as in CPG sales and marketing with Beecham Products and Frito-Lay, Inc. No he does not.
  • YOUR SALES MANAGEMENT GURU  |  MONDAY, OCTOBER 27, 2014
    [Organization, Work] It’s a Scary World Out There!
    Just today I listened to a prospective client describe how their prospects are treating his sales teams and how his sales teams dread attempting to call on ‘net new” opportunities-“It’s all about low price-vendor relationships vs how we like to work as a consultative partner with our clients” he stated. 'It’s a Scary World Out There.
  • HUBSPOT  |  SATURDAY, OCTOBER 25, 2014
    [Organization, Work] How to Lead Your Team Through a Crisis
    At that time, I was working as a regional sales manager. If you’re in the midst of a crisis, it’s clear that what you’re doing isn’t working. But it certainly has a fighting chance if each and every manager in the organization finds a way to lead their team through the crisis. Overcommunicate. In a month?
  • FATHOM  |  FRIDAY, OCTOBER 24, 2014
    [Organization, Work] Manufacturing Team Solders for Kids!
    '    . Earlier this week the manufacturing team at Fathom spent several hours working with the RePlay for Kids organization, learning how to solder. Feeling accomplished and fulfilled with a working modified toy is AMAZING! In the end they look like new or close to it! Lessons Learned: Soldering is fun! appeared first on Fathom.
  • CUSTOMER EXPERIENCE MATRIX   |  FRIDAY, OCTOBER 24, 2014
    [Organization, Work] SalesPredict Offers Highly Automated, Highly Flexible Predictive Modeling
    meant both that predictive models guide decisions at every stage in many marketing programs, and that models are used throughout the organization by marketing, sales, and service. 'A couple of weeks ago, I wrote that “predictive everywhere” is one of major trends in data-driven marketing. User interface is a second differentiator.
  • CMO ESSENTIALS  |  FRIDAY, OCTOBER 24, 2014
    [Organization, Work] How to Define Market Needs to Align Content Effectively
    By keeping market-knowledge as a top business priority through expressing your efforts in clear, ROI terms, your peers and other business leaders across the organization can see the value of keeping the lights on, so to speak. See what’s working for them, and what’s not. Naturally, in order to properly align your marketing efforts ?
  • VERTICAL RESPONSE  |  THURSDAY, OCTOBER 23, 2014
    [Organization, Work] What Gmail’s Inbox App Means to Your Email Marketing
    Inbox is an app from Google that helps organize and group emails in your inbox by relevance, similar to how Gmail tabs work now. You can even teach Inbox to adapt to the way you work by choosing which emails you’d like to see grouped together.” What is Inbox? Image courtesy of the Official Google Blog.
  • STORIES THAT SELL  |  THURSDAY, OCTOBER 23, 2014
    [Organization, Work] Case Study Copywriters: Juggle More for Your Clients
    We visit one store for seafood and organics, another for the kind of tortellini my son likes, and another for our favorite brand of salsa. Choose a designer with work samples that match the type of clients you have. Consider working with a couple of designers to fit the various clients you have. High maintenance? Probably.
  • VOICE-BASED MARKETING  |  THURSDAY, OCTOBER 23, 2014
    [Organization, Work] Geo-Location Is the Answer to Connecting Mobile Callers With Your Nearest Store, Office, or Agent
    How does it work, and why does it matter for your business? Geo-Location: Why It’s Important and How It Works. Here’s how it works for mobile search: A consumer finds your paid or organic listing after running a search on their smartphone. Read on and learn. And those searches drive calls. businesses by 2018.
  • KOMARKETING ASSOCIATES  |  THURSDAY, OCTOBER 23, 2014
    [Organization, Work] 3 Google Analytics Custom Reports to Measure the Impact of Your SEO Efforts
    'The typical B2B organization has many unique web pages and content assets. Analyzing overall organic or referral traffic data is helpful, but sometimes those performance metrics do not indicate whether specific SEO efforts are working or allow us to properly frame the story of our efforts to important stakeholders.
  • MODERN B2B MARKETING  |  THURSDAY, OCTOBER 23, 2014
    [Organization, Work] Your Dream Team: The Marketing Trifecta
    So, I did a little daydreaming, and a little brainstorming and came up with, drum roll please, the Marketing Trifecta, a perfectly organized, marketing dream-team: Any well thought out, engaging, integrated marketing plan comes from a well-organized team. Play Owners are your strategists. Campaign Managers.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, OCTOBER 23, 2014
    [Organization, Work] The Un-Tapped Value of Employee Social Capital
    And there really is something to be had: Findings of my long term studies indicate that the corporate blog and micro-blog (examples are Yammer and SFDC’s Chatter) can lead to: a shared understanding of organizational roles, increased sense of group cohesiveness, improved work processes, higher efficiency and productivity. Why should you care?
  • SYNECORE  |  WEDNESDAY, OCTOBER 22, 2014
    [Organization, Work] Why Are Marketing Efforts Focused on Social, Local, Mobile?
    Because social ads allow you to tailor your posts by refining location, interests, social behavior, demographics, and connections, much of the marketing guess work can be solved by clearly defining your target audience. 'Sharing on social and surfing on mobile , smart local deals tied up in a string, isn’t SoLoMo your favorite thing?!
  • BIZNOLOGY  |  WEDNESDAY, OCTOBER 22, 2014
    [Organization, Work] 3 Don’ts of small business content marketing
    Marketing a small business can sap time and attention from actually doing the work of serving customers, but it has to be done. We are group-living organisms, after all, and we usually like to do what others think is right. Content marketing is one of the most valuable of these tools. Find out how below. Don’t fight this. Good luck.
  • MODERN B2B MARKETING  |  WEDNESDAY, OCTOBER 22, 2014
    [Organization, Work] Learn, Succeed, Lead: How to Go From SDR to Sales Leader
    Additionally, part of ‘acting the part’ is to become one of them – participate in after work bonding, inside jokes, etc. Work the room — from the people on the floor all the way to the top of your sales organization. What are your thoughts about how to move up in an organization? You need to be the whole package.
  • MARKETING ACTION  |  WEDNESDAY, OCTOBER 22, 2014
    [Organization, Work] 5 Email Metrics that Matter to Marketers
    Let’s take a look at five email metrics that matter to marketers – and the teams they work with – and discover some of the ways you can improve these numbers. If they’re identifying your messages as spam, your entire organization will have to deal with the consequences. Rather than purchasing lists, grow your database organically.
  • MARKETING ACTION  |  WEDNESDAY, OCTOBER 22, 2014
    [Organization, Work] 5 Email Metrics that Matter to Marketers
    Let’s take a look at five email metrics that matter to marketers – and the teams they work with – and discover some of the ways you can improve these numbers. If they’re identifying your messages as spam, your entire organization will have to deal with the consequences. Rather than purchasing lists, grow your database organically.
  • ENGAGE  |  WEDNESDAY, OCTOBER 22, 2014
    [Organization, Work] This is Your Brain on Content Marketing
    it’s a distraction from the real question: Does your organization have brainpower in the knowledge areas required for content marketing success? And the best marketers apply that mentality to their work. 'The marketing landscape is a complex space. Success is equal parts art and science. It Audience Insights. Journalistic Filter.
  • THE FORWARD OBSERVER  |  TUESDAY, OCTOBER 21, 2014
    [Organization, Work] 4 Reasons Why Social Media Is The WD-40 Of Inbound Marketing Success
    Social media can help put a human face on your organization and remind your customers that they are doing business with real people. Don’t be afraid to show some personality and convey that your company has a unique culture and is a pleasure to work with. 'Would you like more website traffic, leads, sales and happy customers? link].
  • CMO ESSENTIALS  |  TUESDAY, OCTOBER 21, 2014
    [Organization, Work] Zombie Marketing Tactics: The “Dead” Practices That Still Have Life
    That’s when I heard a spot for the 10PM news on a station I once worked for in Kansas City. As digital advertising research shows, with 59% of leading marketing organizations reporting that they place a strategic focus on integrating digital advertising into the buyer’s journey, advertising itself, is hardly dead. What about email?
  • HUBSPOT  |  TUESDAY, OCTOBER 21, 2014
    [Organization, Work] 43 Tweetable Answers to Top Questions About Twitter
    10) What are some new, effective ways to increase your organic following? Experiment with publishing tweets with and without links to discover what works best for your business.  'A few months ago, the  Sidekick team here at HubSpot decided everyone on the team should have a rapper name. was dubbed "Queen Tweet.". Twitter Questions.
  • KOMARKETING ASSOCIATES  |  TUESDAY, OCTOBER 21, 2014
    [Organization, Work] Content Marketing and Halloween: 5 Eerie Similarities
    The following year, as the decorations were being pulled out of storage, my Dad asked me to help him with a little project he was working on. Editorial calendars are a great way to stay ahead of the curve, remain organized, and ensure content is well-thought-out in advance. Be Original. Learn from the Competition. Image source ).
  • BIZNOLOGY  |  TUESDAY, OCTOBER 21, 2014
    [Organization, Work] The ole one two three four five six seven punch
    Forget a one-two punch, you’ll need to work on your one two three four five six seven combination. surgical mission might very well work occasionally, but in a hyper-connected world where you’re potentially competing with everyone with a Vocus/Cision, you can’t just fire and forget. Many Hands Make Light Work.
  • MODERN B2B MARKETING  |  TUESDAY, OCTOBER 21, 2014
    [Organization, Work] 5 Ways You’re Sabotaging Your Content Marketing
    'Author: Ellen Gomes Today, marketers create, launch and leverage content faster than ever but in order to stay at the top of their game they juggle many moving pieces while working to avoid the common pitfalls that plague content creation. This saboteur sneaks into an organization silently and can often go unnoticed.
  • WEBBIQUITY  |  TUESDAY, OCTOBER 21, 2014
    [Organization, Work] 11 Remarkable Guides to Marketing, Search, and Life
    Laura Click details more than a dozen ways to show your customers how much you appreciate them, from handwritten notes and and freebies to promoting their work: “As long as it’s not a conflict to do so, use your client’s products and services and look for ways to promote them. Classic Marketing Tactics That Still Work by Millennial CEO.
  • LEADERSHIP  |  TUESDAY, OCTOBER 21, 2014
    [Organization, Work] 3 Essentials of Learning for B2B Marketers — Explore, Discover, Experience
    This mindset, however, must percolate top down in an organization. Simon Sinek talks about how work-life imbalance is a problem of bad leadership. Is a learning culture thriving within your B2B organization? On the contrary, it is even more critical. Indeed, it is a New World we are in today. This is how we learn and grow.”.
  • B2B LEAD BLOG  |  TUESDAY, OCTOBER 21, 2014
    [Organization, Work] Message Personas: 40 Questions for your Buyer Personas
    Do you work at company headquarters or other site? Role in Buying Process: What is your role in the organization? What motivates you at work? What are your least favorite things to do each day at work? What 3 words would you use to describe your work environment? Describe yourself. What’s your career background?
  • VIDYARD  |  TUESDAY, OCTOBER 21, 2014
    [Organization, Work] Are you on Woo Woo? See how Adobe Crushes it With Video Marketing
    Anyway, it works the same way with the brands we love. Consider the still image that will attract a ton of clicks and after you’ve maxed out on organic reach, look into paid options that will capture the attention of your target audience where they hang out most. But, how do you do this? More importantly, how do you do it well ?
  • SYNECORE  |  MONDAY, OCTOBER 20, 2014
    [Organization, Work] Align Your Brand Messaging, Start From the Ground Up
    There are still far too many organizations conveying inconsistent messaging in their online presence. When I say “messaging” I mean a well-conceived strategy that is firmly established and clearly defined across your organization. When working through brand promises, keep these questions in mind: What value does it add to their lives?
  • SAZBEAN  |  MONDAY, OCTOBER 20, 2014
    [Organization, Work] Tell Your Company Story through Your Blog: Here’s How
    Take a look at a handful of companies with blogs that work. Whole Foods has always been a leader in fresh foods, organic fare and healthy alternatives to ready-made-meals. Their public core values include quality standards, organic farming, sustainability, animal welfare standards and community care. Whole Foods Whole Story.
  • SALES PROSPECTING PERSPECTIVES  |  MONDAY, OCTOBER 20, 2014
    [Organization, Work] 4 Lessons Learned After One Year as an Inside Sales Manager
    Stay organized! enjoy coming to work every day, and if I portray that to my team it is bound to rub off on them. Kim Staib, a Manager of Client Operations for AG, has been working here since May 2011. 'Next month marks an important milestone not only in my career at AG, but in my career in general. How to do this? became simple.
  • WRITTENT  |  MONDAY, OCTOBER 20, 2014
    [Organization, Work] 8 Ways What You Write Will Affect Your Bottom Line
    Ensuring your links are working. Taking the time to remove 100% of your errors is difficult if you’re trying to edit your own work. Never edit your work immediately. Adding high-quality resources to your work will enhance your credibility to readers and search engines. Give Them The Meaning: The Substance of Content.
  • FEARLESS COMPETITOR  |  MONDAY, OCTOBER 20, 2014
    [Organization, Work] Kraft Says It Gets Four Times Better ROI from Content Than Ads
    “The days of free organic reach are rapidly coming to an end,” she said. If Parmesan roasted potatoes and green velvet cupcakes are doing well organically on Pinterest, then Kraft adds them to beta tests for promoted pins as well. 'Think TV ads are a good investment? Guess again. Everything in quotes comes from AdAge.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, OCTOBER 20, 2014
    [Organization, Work] Social selling, social business, social employees and other hype
    had the pleasure of working with an amazing team at one of America’s biggest companies trying to move to “social enterprise.” They had metrics in place aligning their work to corporate objectives. Research showed their competitors were dramatically increasing their spending on personal selling and it was working.
  • MARKETING ACTION  |  MONDAY, OCTOBER 20, 2014
    [Organization, Work] The Benefits of Marketing Automation for Sales: Make the Most of Your Time and Money
    Or you’re working with limited resources? Recently, we conducted a case study with the Greater Philadelphia Chamber of Commerce (GPCC), a business networking organization with thousands of member companies representing more than 600,000 employees across three states. But what if you have a small team? Qualify Leads for the Sales Team.
  • HUBSPOT  |  MONDAY, OCTOBER 20, 2014
    [Organization, Work] Are Efficiency and Creativity at Odds With One Another?
    wore creativity on my sleeve and used it when I missed deadlines, to justify incomplete design work, or to get out of sharing pending design concepts with internal team critics. I’ve come to realize that the “creative” title is no longer an excuse for how I work and how I operate. Efficiency is working creatively.
  • ENGAGE  |  MONDAY, OCTOBER 20, 2014
    [Organization, Work] Social Media Lessons for Associations and Nonprofits
    resident, this means that not only do I have many friends working in the association and nonprofit sectors — changing the world and whatnot — but I also occasionally get to crash their parties (read conferences, panel breakfasts, and a happy hour or two ). Work at an association or nonprofit? 'Washington, D.C., As a D.C. But that’s OK.
  • MARKETING ACTION  |  MONDAY, OCTOBER 20, 2014
    [Organization, Work] The Benefits of Marketing Automation for Sales: Make the Most of Your Time and Money
    Or you’re working with limited resources? Recently, we conducted a case study with the Greater Philadelphia Chamber of Commerce (GPCC), a business networking organization with thousands of member companies representing more than 600,000 employees across three states. But what if you have a small team? Qualify Leads for the Sales Team.
  • HUBSPOT  |  SUNDAY, OCTOBER 19, 2014
    [Organization, Work] Facebook Isn't Dead: 10 Reasons to Keep Using It for Your Business
    With its falling organic reach, using Facebook for business might seem like a dying proposition. So pay a little, because it still works!". Even though organic reach is decreasing, brands can capitalize on Facebook referrals by producing shareworthy content that users feel compelled to show their friends. 10) It''s Not Dead Yet.
  • CUSTOMER EXPERIENCE MATRIX   |  FRIDAY, OCTOBER 17, 2014
    [Organization, Work] Dreamforce 2014: Process Is More Important Than Analytics
    really good organization has smoothly running processes that handle each situation according to rules that require little or no judgment. But nomenclature notwithstanding, the two systems do seem to work together. Of course, it’s cloud-based but so are other, newer approaches that are ultimately more flexible and scalable. a.k.a.
  • VOICE-BASED MARKETING  |  FRIDAY, OCTOBER 17, 2014
    [Organization, Work] 10 Stats That Underscore the Growing Value of Integrated Data Analytics
    More data equals more feedback on our marketing, and with that the opportunity to optimize what may or may not be working. 62% say creating a single, central customer marketing database that houses customer experience information is a priority for their organization. 'Marketing has become synonymous with data and analytics. Forbes) 4.
  • CMO ESSENTIALS  |  FRIDAY, OCTOBER 17, 2014
    [Organization, Work] Content Marketing Vampires: What’s Sucking the Life Out of Your Content?
    Your content, you see, is a reflection of the lifeblood of your organization. It carries all the qualities, characteristics, and attributes that make your organization unique and valuable to your target audience. 'October is a frightening month – from ending on Halloween, to marking the beginning of Q4, it’s 31 days of pure terror. 
  • WRITTENT  |  FRIDAY, OCTOBER 17, 2014
    [Organization, Work] 32 Resources to Write Great Blog Headlines
    There is no need to work so hard at creating an amazing headline. How to Write Headlines That Work. You’ll also learn how each kind works, and when to use them. This resource offers you the power to organize your learning process in a really smart way. 7 More Sure-Fire Headline Templates That Work. 'Image source.
  • HUBSPOT  |  FRIDAY, OCTOBER 17, 2014
    [Organization, Work] The Social Media Manager's Guide to Staying Organized
    'Managing social media accounts for a brand, no matter how big or small, is not easy -- and one of the biggest and most consistent challenges is staying organized. We asked the people who run social media for their brands from across the United States for their best tips on staying organized. 1) Keep an updated content calendar.
  • 3D2B  |  THURSDAY, OCTOBER 16, 2014
    [Organization, Work] The Secret of Lead Generation For the Complex Sale — Part 1
    They know where they want to take their organizations. He’s not going to waste his time with a decision maker who hasn’t tasked someone in their organization to create a request for proposal (RFP). ll also work with you, so you understand all the pros and cons of various alternatives and help you through decisions you need to make.”
  • HUBSPOT  |  THURSDAY, OCTOBER 16, 2014
    [Organization, Work] 20 Tools for Creating and Delivering Amazing Presentations
    The platform gives you a bunch of presentation templates to use right away, and it''s very easy to customize them to your organization and presentation objective. Apple’s Keynote allows users to work between their Mac and iOS devices, as well as with people who use Microsoft PowerPoint. The best (and easiest) way to do that?
  • B2B MARKETING UNPLUGGED  |  THURSDAY, OCTOBER 16, 2014
    [Organization, Work] The Very Simple System For Picking Your Trade Shows
    If you are opening new offices, working on an acquisition or spinning off a division, plot those too. Second, you are sending a very strong message to the show’s organizers that they can’t take you (or anyone) for granted and they had better start coming up with new ways to add value. Why do we bother? Brand is why we bother.
  • MARKETING ACTION  |  THURSDAY, OCTOBER 16, 2014
    [Organization, Work] Skip Miller and Janelle Johnson Discuss the New Normal of Lead Qualification
    'Editor’s Note: William “Skip” Miller is President of M3 Learning , a company whose sales training tools are changing the way sales professionals get work done. If the sales organization can focus on a few things, early and upfront, with these leads, they’re not going get overwhelmed. Act-On’s a perfect example of that.
  • MARKETING ACTION  |  THURSDAY, OCTOBER 16, 2014
    [Organization, Work] Skip Miller and Janelle Johnson Discuss the New Normal of Lead Qualification
    'Editor’s Note: William “Skip” Miller is President of M3 Learning , a company whose sales training tools are changing the way sales professionals get work done. If the sales organization can focus on a few things, early and upfront, with these leads, they’re not going get overwhelmed. Act-On’s a perfect example of that.
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, OCTOBER 15, 2014
    [Organization, Work] Interview with Simon Sinek – Start With Why
    few years ago, I discovered that every single organization on the planet, even our own careers always function on the same three levels: what we do, how we do it, and why we do it. But very few people and very few organizations can clearly articulate why they do what they do. How do you make it stick with the organization?
  • BIZNOLOGY  |  WEDNESDAY, OCTOBER 15, 2014
    [Organization, Work] Yesterday’s webinar: How to Build Your Influencers in Social Media
    You’ll find out how to build and buff your brand online, working both on developing supporters and influence by expanding your brand onto different social media and communication platforms while increasing, deepening, and unifying the network you have with the network you’ll start developing over time. Are people liking your work.
  • CMO ESSENTIALS  |  WEDNESDAY, OCTOBER 15, 2014
    [Organization, Work] The Chief Digital Officer Dilemma: How to Transform without a CDO
    The CDO provides single point accountability and serves as the chief architect of the governance model that will enable multiple constituencies across the enterprise to align on digital priorities, work collaboratively, and adapt quickly to market changes. 'There is no doubt; we live in a fluid digital environment. Has your journey begun? 
  • WINDMILL NETWORKING  |  WEDNESDAY, OCTOBER 15, 2014
    [Organization, Work] How to Create a Unique Social Hotel Experience
    She works for HyperDisk Marketing managing social media accounts, writing website copy and executing SEO strategies for clients. Prior, she was with a destination marketing organization where she maintained the website along with launching and managing their social media presence. Author information. Debbie Miller. Debbie Miller.
  • HUBSPOT  |  WEDNESDAY, OCTOBER 15, 2014
    [Organization, Work] Want to Increase Your Blog's Conversion Rates by 87%? Try Focusing on Keywords
    Based on our previous blog lead attribution analysis , we already knew that the majority of the visitors we got to old, high-trafficked posts were coming from organic search. We did this by looking at the organic search traffic in HubSpot''s Sources Report. What in the Sam Hill is ''historical blog optimization,''" you ask? But Wait.
  • ENGAGE  |  WEDNESDAY, OCTOBER 15, 2014
    [Organization, Work] How Infrastructure and Speed Is Affecting Your Content Distribution
    From there, it''s about determining how your organization can bring unique value that they aren''t getting anywhere else. At a high-level, it works like this: We create a listening station:  We identify sources of industry relevant information, subscribe to them in various ways, and synthesize them into a pool of insights.
  • ENGAGE  |  WEDNESDAY, OCTOBER 15, 2014
    [Organization, Work] How to Create Real-Time Content with Long-Term Value
    From there, it''s about determining how your organization can bring unique value that they aren''t getting anywhere else. At a high-level, it works like this: We create a listening station:  We identify sources of industry relevant information, subscribe to them in various ways, and synthesize them into a pool of insights.
  • ENGAGE  |  WEDNESDAY, OCTOBER 15, 2014
    [Organization, Work] It Takes a Village (and a Strategy) to Raise an Audience
    Andrew Hanelly, senior vice president of strategy for  McMURRY/TMG , explains how important infrastructure really is in content distribution for his organization. We bring diverse perspectives to the table:  Each media program we work on is serviced by a team with diverse skill sets. This allows us to work faster and more effectively.
  • HUBSPOT  |  TUESDAY, OCTOBER 14, 2014
    [Organization, Work] The DiSC Assessment: How to Bring Out the Best in Your Management Style
    Being conscious of the extremes of your behavioral type will allow you to work more effectively with your direct reports, and transform from just a boss into a true leader. espouse using the DiSC behavioral assessment, but other popular tests will work as well. 'This post originally appeared on the Sales section of Inbound Hub.
  • MARKETING ACTION  |  TUESDAY, OCTOBER 14, 2014
    [Organization, Work] Dreamforce Attendees: Take the #Tchotchke Tchallenge!
    All contributions will go directly to GLIDE, a non-profit working to alleviate hunger and homelessness in San Francisco, and will be matched by Act-On with a monetary gift. 'We all want to do something to make the world a little bit better. The #Tchotchke Tchallenge. Tchotchkes run the gamut of cool to boring, old-hat to novel. San Francisco.
  • KOMARKETING ASSOCIATES  |  TUESDAY, OCTOBER 14, 2014
    [Organization, Work] Key Takeaways from MarketingProfs’ #ContentBootCamp
    Ann Handley says companies should make their brand the central focus of their organization: “Be a content brand, not a brand with content.”. During the content boot camp, Nick outlined what he believes should be the 4 main drivers of an organization’s content: Helpful. No, Nick did not resemble this scary drill sergeant man. Timely.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, OCTOBER 14, 2014
    [Organization, Work] The social media forecast: Cloudy!
    Google was beginning to incorporate social signals into organic search results  and I thought this would have B2B companies PILING onto the social web. Social for the enterprise  – What if we applied  social software to people working within a company ?  I’ve often made prognostications here on the blog. Gigantic, in fact.
  • MARKETING ACTION  |  TUESDAY, OCTOBER 14, 2014
    [Organization, Work] Marketing Automation’s Growing Role in Customer Lifecycle Management
    Oftentimes in many organizations the onboarding process is part of the customer success organization. LORI : So often a function, or an organization’s responsibility, is rather transactional. The marketing technology used for acquisition also works for post-acquisition engagement. 'An Act-On Conversation.
  • HUBSPOT  |  MONDAY, OCTOBER 13, 2014
    [Organization, Work] How to Write an In-Depth Post in Less Than Two Hours
    While that time frame may not work for everyone, the process definitely can. Usually, the single-screen display works just fine. It works. Here’s what this article looked like after about three minutes of thinking and working. The basic idea is just to create a structure so that the article is well organized.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, OCTOBER 13, 2014
    [Organization, Work] The secret to getting me to become your brand advocate
    There is a very large organization lobbying to get me involved in their annual meeting. attended one of their conferences (they paid me a small amount to make me economically whole) and I got a chance to meet executives and engineers working on cutting-edge ideas and systems. 'Influence marketing is becoming shrill and annoying. There.
  • MARKETING ACTION  |  MONDAY, OCTOBER 13, 2014
    [Organization, Work] The Benefits of Marketing Automation for Sales: Give Your Teams X-Ray Vision
    Let’s take a look at how this astonishing visibility works in the real world. Sorting through large numbers of visitors to find qualified leads was a time-consuming process for the sales organization. 'Marketing automation provides a variety of benefits to sales teams. For many sales teams, this visibility can be a real superpower. 
  • B2B LEAD GENERATION BLOG  |  MONDAY, OCTOBER 13, 2014
    [Organization, Work] Building Your Strategic Lead Generation Portfolio
    The best marketers approach their work like a portfolio manager would run a mutual fund. Are they working together in a complementary way to connect each step in the customer’s buying process? Review your channels in terms of what’s working and what’s not, and make adjustments. Rather, they must leverage a portfolio of channels.
  • SYNECORE  |  SUNDAY, OCTOBER 12, 2014
    [Organization, Work] HubSpot CRM: Breaking Down the Barriers between Sales and Marketing
    The benefit of aligning the two teams is often plays a key factor in driving up an organization’s bottom line. The Sales CRM within the HubSpot dashboard provide additional value to organizations that leverage them together. However, as a small organization we only used about 5% of the overall functionality of Salesforce.
  • FATHOM  |  FRIDAY, OCTOBER 10, 2014
    [Organization, Work] 3 Reasons Why SEO & PPC Are More Powerful Together
    SEO and PPC work better together and there are distinct advantages for continuing both simultaneously. If you have specific keywords that have moved to position number one or two organically, this doesn’t mean it is time to turn off PPC. Both digital strategies require research, analytics and weekly, if not daily, management.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, OCTOBER 10, 2014
    [Organization, Work] Q&A with Ann Handley: Because Every Marketer Writes!
    While the title of “Content Marketing Manager” has emerged across marketing organizations rampantly over the last few years, regardless of your team’s makeup – we all are challenged to embody the skills and tasks of this role. Second: Work that muscle. 'In marketing (and elsewhere) everybody writes. Bonus!
  • MARKETING ACTION  |  FRIDAY, OCTOBER 10, 2014
    [Organization, Work] Get Started with a Content Marketing Library
    The demand generation team is working to attract new customers, and is creating campaigns for buyers at every stage of the journey. You also develop an in-house sensibility around search engine optimization that gets organically shared across your content. like hearing this question, because I love answering it. Create that content.
  • HUBSPOT  |  FRIDAY, OCTOBER 10, 2014
    [Organization, Work] The Ultimate Guide to Hiring Effective Marketers
    The form is given out to those he works with. He talks about the results as follows: "Our concentration on SEO helped our ads get found more on Indeed.com and other job sites, as well as organically … Our ads were more aesthetically pleasing and easier to scan and because of that we saw users applying to more jobs. But, wait!
  • HUBSPOT  |  THURSDAY, OCTOBER 9, 2014
    [Organization, Work] A Look Inside Mashable’s Evolution [Interview]
    Is the strategy working? One of the biggest priorities at Mashable is finding the best way to distribute our content to Mashable’s growing community in the most exciting and organic way possible. 'Change is always difficult. well, that’s difficulty of the highest order. But Mashable didn’t wait to be forced to evolve.
  • BIZNOLOGY  |  THURSDAY, OCTOBER 9, 2014
    [Organization, Work] Knowledge as a service: people as a “de facto” Enterprise Service Bus
    'A question I often hear when speaking about how social collaboration technologies can make us all more productive is: if the organization becomes more productive, wouldn’t that make workers superfluous? It may simply be a network of people who can handle messy and incomplete information and still get the work done every day.
  • ENGAGE  |  THURSDAY, OCTOBER 9, 2014
    [Organization, Work] Launch a Twitter Account From Scratch With These 8 Tips
    Growing a presence on social media organically can be time-consuming and take regular and calculated effort. Tips to Organically Grow a Twitter Account from Scratch: Make social connections with bloggers, industry experts and industry publications that may be interested in sharing your content. Share relevant and compelling content.
  • HUBSPOT  |  THURSDAY, OCTOBER 9, 2014
    [Organization, Work] How to Design Content Remarketing Campaigns That Actually Work
    'You know content marketing works, so you''ve been plugging away at blog posts, ebooks, and other valuable, educational content for your potential customers. Ad formats matter to marketers because of how the ad auction works. How the heck does that work? It results in massive organic social engagement. About Ad Fatigue.
  • MARKETING ACTION  |  THURSDAY, OCTOBER 9, 2014
    [Organization, Work] Discover 3 Types of Marketing Automation Engagements for Agencies
    In addition, much of the creative work you do will be able to be tied to ROI, which means you’ll be better able to prove the value of your work to your customers. Your agency has the opportunity to become a valuable part of the client marketing team as you work together on a regular basis. Social media management and creative.
  • BLUE FOCUS MARKETING  |  WEDNESDAY, OCTOBER 8, 2014
    [Organization, Work] Who Does @Forbes Say Are the Top 50 Most Influential CMOs in Social Media? @Infegy #SocBiz
    know how hard each of you works, and it’s achievements like this one that help remind us that this hard work does indeed pay off. But as LeBret points out, there is still work to be done. 'Here at Blue Focus Marketing, we spend a lot of time talking about the importance of growing communities. But it’s not enough.
  • CRIMSON MARKETING  |  WEDNESDAY, OCTOBER 8, 2014
    [Organization, Work] Jim Kruger, CMO of Polycom: What to Change in Your Demand Generation Strategy to Double Your Sales Pipeline [Podcast]
    On this episode of Moneyball for Marketing, Jim shares with us some of the initiatives that have helped Polycom measure and improve demand generation from the top to the bottom of the funnel, and explains how the results have led to a bigger strategic seat at the table for Marketing within his organization. Demand Generation Podcasts
  • VOICE-BASED MARKETING  |  WEDNESDAY, OCTOBER 8, 2014
    [Organization, Work] 5 Ways Your Business Should Route Inbound Sales Calls That You May Not Have Tried
    This one is a lot easier to achieve if you’re working with a voice-based marketing automation platform. For example, if you have a web page dedicated to a particular product, that page can have a unique call tracking number that automatically routes the call to the organization, department, or representative that specializes in that product.
  • HUBSPOT  |  TUESDAY, OCTOBER 7, 2014
    [Organization, Work] Why We Need to Tell the Truth About Marketing
    I’ve been talking with numerous CMOs around the country -- while I’ll keep them anonymous, I can share that there is a growing concern for many of them around just how much work it takes to do marketing these days. But, all changes to the marketing industry aren’t making the work any easier. And CMOs are worried.
  • YOUR SALES MANAGEMENT GURU  |  TUESDAY, OCTOBER 7, 2014
    [Organization, Work] 2015 Sales Compensation Plans
    In short, sales compensation should be not just a tactical focus for your organization, but a strategic one as well. You and your sales leaders need a solid grasp of your overall industry and your organization’s place in it. Finally, take a hard look at your sales organization. 'Creating a Sales Compensation Plans.
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