• CONTENTLY B2B WHITE PAPERS  |  FRIDAY, MAY 27, 2016
    [Organization, Work] Content Marketing 2016: Staffing, Measurement, and Effectiveness
    marketing technology influence an organization’s. 49 percent work across B2B and B2C businesses. Email was selected as the most effective organic. their work as average, not very effective, or not. at least 25 full-time employees working on content. However, putting in the work to team up with talented creative.
  • CONTENTLY B2B WHITE PAPERS  |  FRIDAY, MAY 27, 2016
    [Organization, Work] Content Methodology: A Best Practices Report
    an organization establishes specific, well-defined objectives and key performance. to Contently’s latest report, “Content Marketing 2016: Staffing, Measurement, and Effectiveness Across the Industry,” 73 percent of organizations created more. content program looks like within their organization. Most organizations just add.
  • CONTENTLY B2B WHITE PAPERS  |  FRIDAY, MAY 27, 2016
    [Organization, Work] Content Marketing Playbook: Strategy and Roadmap
    back the curtain on the groundbreaking work hap- pening inside a company Thomas Edison founded 130. relaunch while working for Group SJR, a content mar- keting agency. Everywhere I had been working felt like. death—’This magazine is going to close,’ ‘We’re working. opportunity where an organization was excited about.
  • CONTENTLY B2B WHITE PAPERS  |  FRIDAY, MAY 27, 2016
    [Organization, Work] Evangelizing a Content Marketing Program
    working, and as a result, creating content people. the marketing organization are more successful not. work so you can create better content and con- tinuously build a bigger and better audience. Moye publishers 15 to 20 stories each month through a “virtual news- room,” as most of the team, including Moye, works remotely.
  • FATHOM  |  TUESDAY, MAY 31, 2016
    [Organization, Work] Where Does Public Relations Fit in the Marketing Technology Landscape?
    While we know that it is responsible for raising brand awareness and building relationships and trust, PR can also lend itself to higher organic search rankings, increased social performance, and higher levels of inbound web traffic, to name a few. Public relations and marketing are two sides of the same coin. Actionable Marketing Guide ).
  • YOUR SALES MANAGEMENT GURU  |  TUESDAY, MAY 31, 2016
    [Organization, Work] Why Product Managers & Salespeople Should be Friends
    Typically the sales organization is concerned about the now – what is missing from your company’s offering versus the competition. That is why any organization relying on sales as the primary input to the product/service development cycle either wants to be a market follower or will be one. Herein lies the opportunity. What’s next?
  • CHIEFMARTECH  |  TUESDAY, MAY 31, 2016
    [Organization, Work] The disruptive effects of accelerating waves of marketing technology
    If an organization jumps on newer waves before achieving maturity in the previous ones, it never reaps the benefits of becoming an expert in any particular wave to optimize it in their business. But if new waves of innovation disrupt their positions before they reap the returns of maturity, that investment strategy doesn’t work.
  • HALEY MARKETING  |  TUESDAY, MAY 31, 2016
    [Organization, Work] How Kelly Waite-Stabler Gives Back
    My best friend, Conny, is a social worker/counselor who works with teenagers. As we were talking about the work issues she regularly deals with, she mentioned a story idea (about these issues) that she had always wanted to turn into a movie. Plus, I’ve been able to work with my best friend! Computer nerds. Back Story.
  • WEBBIQUITY  |  TUESDAY, MAY 31, 2016
    [Organization, Work] The 23 Best Content Ideation Tools
    Often, the best ideas come from talking with your customers, or with customer-facing employees in your organization, like people in sales or customer service. The best apps for capturing, organizing and prioritizing ideas? Organize and share your to-do, work, grocery, movies and household lists. Pricing: free. 18) BigDig.
  • OPENTOPIC  |  FRIDAY, MAY 27, 2016
    [Organization, Work] The 10 Most Important SEO Tips You Need to Know
    For example, targeting keywords with the sole intent of improving organic rankings no longer works, but keywords are still essential. Opentopic blog >> neilpatel.com A lot has changed in the SEO world. Beyond getting SEO juice, keywords reveal a lot more about users and what they’re struggling with.
  • FATHOM  |  FRIDAY, MAY 27, 2016
    [Organization, Work] 19 Reasons Why I Love My Job at Fathom
    Here are nineteen reasons why: Every day is bring your dog to work day. Don’t get me wrong, making a mistake is never fun, but at Fathom, it’s about what you learn from your mistakes and how you use them to fuel better work, create more opportunities, and find success. I wasn’t fresh out of college when I arrived at Fathom. The people.
  • ACT-ON  |  FRIDAY, MAY 27, 2016
    [Organization, Work] Digital Storytelling: A New Virtual Reality Might Not be Far Off
    Peter Lund , @peterlund , COO @ SuperGenius , Chair of Oregon Games Organization. We’re working to make things that feel good in VR. Industry and education need to work together to make learning with it more accessible. You’re standing in the middle of the train tracks. You freeze. Faster and faster, it picks up the pace.
  • HUBSPOT  |  FRIDAY, MAY 27, 2016
    [Organization, Work] Creating a New Dashboard for Your Reports? Ask These 26 Questions First
    As marketers, it's pivotal that we measure our work. Other members of your organization value other components of your reports. How familiar are they with the concept of Organic Search? 12) What other members of the organization do you need on your team? Every organization values different KPIs. The VP of Sales?
  • CONTENTLY  |  THURSDAY, MAY 26, 2016
    [Organization, Work] Ask a Content Guy: What Content Metrics Really Matter?
    Social lift: A simple calculation—( shares/views + 1 )—that tells you how much extra organic social traffic a story is likely to get, which will help you prioritize distribution. And along the way, we’ve optimized our content based on what works best. What are the analytics that “really matter” in 2016? could go on.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, MAY 26, 2016
    [Organization, Work] Why B2C Marketers and Agencies Need to Work Together
    As a result, both groups are reengineering their internal organizations and forging new ways of working with their respective agency or brand counterparts. This is not breaking news by any means but there are currently 7 billion people on our planet right now. Oh sure there was some collaboration—there had to be. That Was Then.
  • ANNUITAS  |  THURSDAY, MAY 26, 2016
    [Organization, Work] 3 Mistakes B2B Sales Leaders Make That Hurt Performance
    As I continue to interact with many on the marketing side and am now also spending more time with those in sales leadership, I have seen some consistent themes that run across a good number (not all) of sales organizations. These mistakes must be corrected if B2B sales organizations are going to have any measure of success. WHAT?!?
  • KOMARKETING ASSOCIATES  |  THURSDAY, MAY 26, 2016
    [Organization, Work] B2B Social Media: An Underutilized Method for Improving SEO Performance
    Instead, marketers need to consider how social media may impact organic search visibility, as well as become more of a lead nurturing tool. So how do we leverage social media tactics in our SEO program work? As a Millennial, or digital native as some will put it, I grew up immersed in social media. Link Building. Final Thoughts.
  • PR MEETS MARKETING  |  THURSDAY, MAY 26, 2016
    [Organization, Work] PRMM Interview 21 with Scott Lum on content and social media marketing
    We chatted about  content and social marketing, becoming a customer-centric organization, and advice for future marketers. Previously worked on the webcast program where they produced over  600 podcasts, 600 webcasts per year, and over a thousand podcasts and also managed their social social marketing programs. Enjoy the Video!
  • ION INTERACTIVE  |  THURSDAY, MAY 26, 2016
    [Organization, Work] Show Me a Story: Better Storytelling Through Interactive Content
    Take the Listicle One Step Further When Buzzfeed first popularized the listicle , marketers jumped at the chance to organize content in a logical, audience-friendly way. More than anything, they want to see how your product can work for them. Anna Talerico, ion interactive's EVP and co-founder. You’re not alone.
  • KAPOST  |  THURSDAY, MAY 26, 2016
    [Organization, Work] Microsites and SEO: Why B2B Link Building Matters
    Everyone loves being called out for doing great work. Tip:  If you’re new to SEO, I recommend reading Moz’s  The Beginner’s Guide to Link Building  to understand the technical operation of how link building works before planning a link building campaign. But the benefit is two-fold. It’s a win win.
  • ACT-ON  |  THURSDAY, MAY 26, 2016
    [Organization, Work] Digital Darwinism: Where Do You Stand?
    In deconstructing these three Rs, though, digital agencies must get deeply inside the personas of our clients – the leaders of companies who are being forced to adapt to digital change throughout their organizations. Only 20% trusted that HR knew how to manage staffing to help transform their businesses into digital organizations.
  • KEO MARKETING  |  WEDNESDAY, MAY 25, 2016
    [Organization, Work] KEO Marketing Wins Three 2016 American Business Awards
    More than 3,400 nominations from organizations of all sizes and in virtually every industry were submitted this year for consideration in a wide range of categories. Our team worked tirelessly to deliver results beyond this client’s expectations. PHOENIX, Ariz., The judging of competition entries took place over more than two months.
  • CONTENTLY  |  WEDNESDAY, MAY 25, 2016
    [Organization, Work] Why Is It So Hard for Millennials to Become Content Strategists?
    Working as a content strategist can be great. You get a front-row seat to the inner workings of an organization and a chance to really make an impact by creating a digital strategy. And those of us not in academia need to provide training for people who want to work in an emerging field but lack any means of gaining experience.
  • HINGE MARKETING  |  WEDNESDAY, MAY 25, 2016
    [Organization, Work] Is Your Referral Program Getting You the Leads You Need?
    Partnerships, like webinars with other experts from other organizations, bring a diversity of perspectives and foster an environment of collaborative learning. When the two styles of content work together, they create what we call the content funnel. If you have developed a referral marketing strategy , congratulations! Your network.
  • MODERN B2B MARKETING  |  WEDNESDAY, MAY 25, 2016
    [Organization, Work] Why Now Is the Time for Women in Tech
    Since then, I’ve noticed the hiring of multiple senior women in our organization. This makes me optimistic for my future at Marketo as a leader, because I have a balanced perspective to help me grow and commitment from my organization to make change a reality. Women at Work Are Banding Together and Men Are Championing the Cause.
  • HUBSPOT  |  WEDNESDAY, MAY 25, 2016
    [Organization, Work] How to Learn Anything Faster
    Because different media activate different parts of our brains -- and when several different parts of our brains are working at once, we can retain knowledge better and remember things more quickly. It goes like this : Work expands so as to fill the time available for its completion.”. How long does it take to acquire a new skill?
  • ACT-ON  |  WEDNESDAY, MAY 25, 2016
    [Organization, Work] 5 Ways to Help Inside Account Executives Build Their Own Pipeline
    Then: work backwards. Most conference organizers will (of course) tell you that you need to attend their conference (and give them lots of sponsorship money). If you can work far enough ahead, have a booth presence. This is really my favorite tactic, because it can work very quickly, and it makes everyone happy.
  • VIEWPOINT  |  TUESDAY, MAY 24, 2016
    [Organization, Work] How Much Do Your Leads Cost?
    If you haven’t gained mutual agreement of what a lead is in your organization, determining the cost of a lead is next to impossible—there’s no way to measure. So start by making sure everyone in your sales and marketing organizations know the answers to the following questions: What constitutes a marketing qualified lead?
  • CAPTORA  |  TUESDAY, MAY 24, 2016
    [Organization, Work] Spring 2016 Product Release Highlights
    Using a unique and intuitive “Inbox Style” layout, advanced content relevance filtering, and custom tagging tools, marketers can align their company’s brand and growth priorities by easily identifying and prioritizing opportunities, and reporting results across paid and organic channels. New Product Release Highlights.
  • 3D2B  |  TUESDAY, MAY 24, 2016
    [Organization, Work] B2B Sales Acceleration: How to Help Buyers Buy
    So the phone works, but how exactly should you use it most successfully? The big bald fact is that field salespeople, in general, prefer to work with prospects who know what they want. They are not responding to a request for proposal; they are helping to craft it around the capabilities of their organization. Lead Nurturing
  • CONTENTLY  |  TUESDAY, MAY 24, 2016
    [Organization, Work] Will Brands Fund the Next Spotlight?
    When done right, the collaborations have clear benefits for both sides: Brands get the publicity for backing high-quality work, and publishers get a jolt of revenue as traditional advertising sources evaporate. Brands would struggle to deal with conflicts of interest if they tried to hold powerful people and organizations accountable.
  • SNAPAPP  |  TUESDAY, MAY 24, 2016
    [Organization, Work] Are You Leveraging Your Content for Sales Enablement?
    To really maximize sales enablement content, you need your content to be doing the work for you. Beyond this, it’s a great tool for the sales department because it moves buyers a little bit further down the funnel as they work through the assessment. Of course you do. What Is Content for Sales Enablement? Value-packed blog posts.
  • KOMARKETING ASSOCIATES  |  TUESDAY, MAY 24, 2016
    [Organization, Work] Creating Killer Content with Data: Pubcon Austin 2016
    Content that works for one business may not work for another business. SEMRush is another tool I adore for a number of reasons but one of the features I find myself using consistently is the Domain Analytics > Organic Research function. A few weeks ago I headed down to Austin for Pubcon’s regional, one-day show. BuzzSumo.
  • ACT-ON  |  TUESDAY, MAY 24, 2016
    [Organization, Work] Demand Generation 101: 7 Tactics For Generating High Quality Leads
    The Content Marketing Institute defines demand generation as “the practice of creating demand for an organization’s product or services through marketing.”. Cookie-cutter marketing content and one-size-fits all communication does not work in this new environment. You should work to inspire your audience consistently.
  • 6SENSE  |  MONDAY, MAY 23, 2016
    [Organization, Work] Myth Busters: 4 Misconceptions About Predictive Intelligence
    So while the field is currently loud with organizations who claim they’ll predict who your next customer is, what they really tell you is who looks like your last customer. As a technologist, product marketer and product manager, it’s fun to work with our customers, and the entire 6sense team to keep pushing the envelope of what’s possible.
  • BIZIBLE  |  MONDAY, MAY 23, 2016
    [Organization, Work] Actionable Information: How To Apply The Scientific Method To Marketing Operations [pt. 3 of 4]
    By generating objective and persuasive information you'll be able to drive transformation at your organization. Whether it's improving the marketing and sales funnel or working with teams to implement a campaign, operations comes down to optimization. Descriptive Research : What's the underlying reason something works the way it does?
  • CONTENTLY  |  MONDAY, MAY 23, 2016
    [Organization, Work] 4 Content Trends Every Marketer Should Be Following
    For years, a lot of content marketing conversation seemed to go like this: Content marketing works! Folks are realistic now: Content marketing isn’t easy, and you might need to change the way you work—at least a little bit. I like Contently conferences for a few reasons. On May 19, we held our West Coast Summit in San Francisco.
  • CONTENTLY  |  MONDAY, MAY 23, 2016
    [Organization, Work] ‘Don’t Make a Commercial’: The Onion’s CCO Explains Why So Much Content Marketing Sucks
    We work hand in hand with the marketers to figure out where that line is, and we’ll dance as close to that line as we can. It’s not going to work all the time. I’m not going to claim to understand how other places view branded content, or dissect what makes a bad one. Sometimes it just doesn’t work.
  • BIZNOLOGY  |  MONDAY, MAY 23, 2016
    [Organization, Work] The real value of engaging your audience in content marketing
    If you can engage your audience, you have a much greater opportunity to build your brand organically. That organic growth means you can build a brand around client stories rather than Super Bowl ads, and still be effective. And Nordstrom’s a generation before them: proving you don’t have to be an internet company to make this work.).
  • MODERN B2B MARKETING  |  MONDAY, MAY 23, 2016
    [Organization, Work] 3 Steps to Bridge the Gap Between Online and Offline Channels
    List all of your online and offline channels and who owns each channel (in larger organizations, each channel may be owned by a separate team whereas in smaller organizations, they may be shared by one or more teams). Work backwards from your revenue goal and determine your objectives for each channel. Score!!
  • CONTENT STANDARD  |  MONDAY, MAY 23, 2016
    [Organization, Work] Introducing the Content Standard 3.0: A Narrower Focus on the Missing Depth in Content Strategy
    Storytelling : In this section, we’ll be exploring the form and best practices of embedding story throughout your organization, from content creation and marketing to sales and technology. We’ll teach you how to make story form part of your everyday work. Today, Skyword launched a new look for the Content Standard.
  • PUREB2B  |  SUNDAY, MAY 22, 2016
    [Organization, Work] 7 Lead Management Tools That Will Save You Hours
    This usually entails the long hard task of separating legitimate prospects from duds, organizing data, and consistently tracking key leads on a regular basis. All you have to do is create a group within Google; for instance, everyone working on a particular sales project. Here are some of our favorites: Rapportive. Boomerang. Genius.
  • CONTENT STANDARD  |  SUNDAY, MAY 22, 2016
    [Organization, Work] Pressure
    We craved status and reputation; country clubs and community organizations; a TV set to watch together as a family; funny shows with celebrities; ads to keep our tastes ever-evolving. And throughout the years, report after report, these organizations have failed to enact change to course-correct their collapsing business models.
  • CONTENTLY  |  FRIDAY, MAY 20, 2016
    [Organization, Work] Inside the UK Government’s Controversial Content Campaign to Stay in the EU
    Political parties would not spend millions of pounds each election putting this stuff out if it didn’t work,” he said. Leaflets are also a “cheap” and “relatively easy” alternative. “It’s still the main mechanism by which voters hear from political organizations.
  • FATHOM  |  FRIDAY, MAY 20, 2016
    [Organization, Work] How to Close Your Marketing Skills Gap
    Creative collaboration and conflict management across distances and in open work environments will be necessary aspects to look for in new hires and current employees alike. Create a culture of constant improvement and implement regular trainings at your organization to encourage this behavior. Conclusion. Did you like this post?
  • KAPOST  |  FRIDAY, MAY 20, 2016
    [Organization, Work] How to Beat 27 Million Competitors at the Content Game
    The current influx of content marketing and advanced marketing technology means the bar for standout work continually moves up. So why not help the best leads find you by optimizing your content strategy for organic search? It’s a game of relevance.”. Here’s how to make sure you’re standing at the top of the heap: 1.
  • HUBSPOT  |  FRIDAY, MAY 20, 2016
    [Organization, Work] How to Avoid Email Marketing Mistakes: 6 Tips & Processes for Maintaining Quality
    that makes real-time user feedback actionable for your organization. If a user is having a buggy experience with the product landing page, for example, then we work with our social media manager right away to develop a fast, helpful response. You know what hurts ? Want an example? Want to learn more about these processes? Copywriting.
  • INFLUITIVE B2B  |  THURSDAY, MAY 19, 2016
    [Organization, Work] A No-Fuss Approach For Engaging Finance Advocates
    Those who work in finance are detail-oriented, consummate professionals. They can seem like outsiders, working a monotonous—often thankless—job, but the work that finance professionals do is critical to any business. The secrets to engaging finance advocates. Understanding the key challenges they face. Download now! Suit up!
  • CONTENTLY  |  THURSDAY, MAY 19, 2016
    [Organization, Work] Contently Case Story: How JLL Used Editorial Technology to Facilitate Global Content Production
    Contently added real value to the content creation process,” Little explained. “We work virtually with colleagues across the world, so being able to have all communications in one place was a big benefit.” ” On Contently, JLL could coordinate stories between its key regions and work across different time zones.
  • BIZNOLOGY  |  THURSDAY, MAY 19, 2016
    [Organization, Work] Your experience and qualifications are not differentiators!
    Organizations are looking for new, fresh, young blood. He just has 20 additional years of experience in working with organizations of all sizes in the public, private, and not-for-profit sector. But experience (no matter how extensive it may be) is not a differentiator. Here are some examples to show you what I mean….
  • IKO-SYSTEMS  |  THURSDAY, MAY 19, 2016
    [Organization, Work] Lead Generation Tweaks for Building a Better Sales Pipeline
    This leaves just 30% to work with. While harnessing large quantities of leads can be advantageous, it doesn’t equal sales – it equals more work for sales reps. In the modern multi-touch marketing world, assigning value to lead characteristics that relate to your organization will inform how best to approach leads.
  • IKO-SYSTEMS  |  THURSDAY, MAY 19, 2016
    [Organization, Work] Lead Generation Tweaks for Building a Better Sales Pipeline
    This leaves just 30% to work with. While harnessing large quantities of leads can be advantageous, it doesn’t equal sales – it equals more work for sales reps. In the modern multi-touch marketing world, assigning value to lead characteristics that relate to your organization will inform how best to approach leads.
  • HUBSPOT  |  WEDNESDAY, MAY 18, 2016
    [Organization, Work] How We Grew Inbound Traffic by 300% in 6 Months
    Our plan was to attempt to do this with entirely organic growth. You can attempt to work with their marketing department to do a joint launch. One of these methods works much better than the other (guess which one), but also takes a lot more time and effort to execute. Work on your on-boarding to increase conversion rates.
  • HINGE MARKETING  |  WEDNESDAY, MAY 18, 2016
    [Organization, Work] Proven Business Growth Strategies
    When your firm starts assembling its marketing toolbox, it makes sense to ask, “Which tools work?” Long after you or your firm’s other experts have written and posted a blog, that content keeps working for you by raising your profile in searches and educating potential clients who you might not even know are out there. Figure 1.
  • BIZIBLE  |  WEDNESDAY, MAY 18, 2016
    [Organization, Work] How To Forecast Revenue, Hit Revenue Goals, And Look Smart In B2B Marketing
    Let’s leave mystery to the Hollywood writers, and focus on helping guide your organization to better decision making through forecasting. We’ve written about how to work backwards to set target Opportunity and MQL goals based on Revenue goals. Movies and novels are examples of where unpredictability is welcomed. But where to begin?
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, MAY 18, 2016
    [Organization, Work] 5 Key Ingredients of a Positive & Profitable Partner Experience
    As a leader in Channel Marketing and Management (CMM), Zift Solutions works with thousands of channel organizations around the globe. Organizations seeking a ‘secret recipe’ for channel success must examine the tools, support, and overall experience they provide to their partners. Key Ingredient #4: Shared Analytics.
  • INFER  |  WEDNESDAY, MAY 18, 2016
    [Organization, Work] Rapid7 Discusses Shift to Predictive-Driven Sales and Marketing
    Our friends at Marketing Over Coffee recently interviewed one of our fantastic customers, Allison MacLeod from Rapid7. provider of security data and analytics solutions, the publicly traded company has experienced major growth in recent years and needed a better way to qualify best-fit prospects. Customer Stories In the News
  • INFER  |  WEDNESDAY, MAY 18, 2016
    [Organization, Work] Rapid7 Discusses Shift to Predictive-Driven Sales and Marketing
    Our friends at Marketing Over Coffee recently interviewed one of our fantastic customers, Allison MacLeod from Rapid7. provider of security data and analytics solutions, the publicly traded company has experienced major growth in recent years and needed a better way to qualify best-fit prospects. Customer Stories In the News
  • VIEWPOINT  |  WEDNESDAY, MAY 18, 2016
    [Organization, Work] An Allbound Marketing Approach Closes Your Revenue Gaps
    When weighing the benefits of inbound vs. outbound marketing, the RING formula can help you to determine the right way to approach lead generation for your organization. What percentage of your revenue goal has your organization been able to achieve through inbound marketing only? Here’s why. Pretty impressive. An average of 53.75
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, MAY 18, 2016
    [Organization, Work] Content Marketing Strategy: How to Create Cross-Team Alignment
    Moreover, a plan helps you pinpoint what efforts work and what doesn't, so you can not only have a repeatable, scalable process, but you also have a process that can be easily iterated to improve results. Different teams within an organization are, by nature, going to be tasked with different responsibilities. Planning.
  • MODERN B2B MARKETING  |  WEDNESDAY, MAY 18, 2016
    [Organization, Work] Personalization Makes Programmatic Advertising a Win-Win
    The critical component is to use all of this data to deliver ad content that is truly relevant to the individual user–not just similar users–at the right time, by first organizing data stores and then analyzing them to derive actionable insights that drive strategy. Recommend the Next Best Action, Not the Next Best Offer.
  • 3D2B  |  TUESDAY, MAY 17, 2016
    [Organization, Work] Inbound Lead Conversion Tips You Need to Know
    To make the organization process easier, first define a marketing qualified lead. Also, work with your sales team to create a shared definition of a sales qualified lead. Conversations enable you to show the specifics of how you can help a prospect and their organization. One won’t ignite your sales. But don’t limit yourself.
  • CONTENTLY  |  TUESDAY, MAY 17, 2016
    [Organization, Work] This Innovative Co-Working Space Asks for Content, Not Money
    But what if, in return for your work, you were offered a desk in a co-working space plus access to a photography studio, event space, meeting rooms, and over 20 other freelancer colleagues from a variety of disciplines? Welcome to  Blogfabrik , an innovative co-working space in Berlin that opened in June 2015.
  • BIZIBLE  |  TUESDAY, MAY 17, 2016
    [Organization, Work] The Data-Driven Marketer's Guide to SiriusDecisions Summit 2016
    With data volumes at an all-time high, it becomes increasingly difficult to create a consistent, 360-view of marketing data that helps organizations understand their prospects and customers. See how other organizations excel in assembling and making use of marketing data. The “Art & Science” of B2B Marketing Attribution.
  • FATHOM  |  TUESDAY, MAY 17, 2016
    [Organization, Work] Getting to the Heart of It: CRM Technology
    strategy before it is a technology, CRM puts your patrons at the center of your business, where they should be.  It focuses on fostering relationships by maintaining regular, organized contact with clients, customers, former customers, and prospects. Customers and clients are at the heart of any good business. Popular CRM Tools. Hubspot.
  • KOMARKETING ASSOCIATES  |  TUESDAY, MAY 17, 2016
    [Organization, Work] 5 Key Steps to Consider When Guest Blogging
    With these two factors carrying so much weight in today’s world of SEO, our content marketing team has been working closely with many of our clients to develop in-depth guest blogging strategies. With a little hard work and a process in place, achieving all of these benefits are possible but there are five steps in the process. Here
  • WEBBIQUITY  |  TUESDAY, MAY 17, 2016
    [Organization, Work] The 14 Best Content Planning and Research Tools
    The app uses “lanes” to identify columns of where specific tasks or “cards” are in the process of your project, keeping your project organized.” — SmartBug Media. Online brainstorming tool enabling individuals or groups to create mindmaps,  organize thoughts and ideas, and plan goals. Best Content Planning Tools. 1) Trello. HubSpot.
  • LEANDATA  |  MONDAY, MAY 16, 2016
    [Organization, Work] How LeanData Stacks Up
    Invariably, photos of those technology stacks would eagerly be snapped on cellphones. “It’s fascinating because everybody loves these slides,” Brinker said. “It’s awesome to see how an organization thinks about what tools they need and how they fit them together. Everyone is trying to sort out which technologies actually work. . .
  • BIZIBLE  |  MONDAY, MAY 16, 2016
    [Organization, Work] How To Become The Marketing Technology Expert, Core Competencies Of The Marketing Operations Leader [pt. 2 of 4]
    In this lesson we'll show you how to become the marketing technology consultant at your organization. So it's increasingly important for marketers to be their organization's expert of the marketing technology stack. This is great when you’re at a new organization or becoming familiar with how a team operates. Which haven't been?
  • BIZNOLOGY  |  MONDAY, MAY 16, 2016
    [Organization, Work] 10 secrets to research the best SEO keywords
    Online marketing is all about working within a niche. If you’re wondering why your organic traffic sucks, then your keyword strategy could use an unusual approach. These come in handy when you’re developing a niche, since popular content gives you a good indication of the types of keywords and topics that work. 9. Be first.
  • CONTENT STANDARD  |  MONDAY, MAY 16, 2016
    [Organization, Work] What’s the Difference Between an Experience and a Customer Experience?
    Within large enterprise organizations, department leaders stake claim to their corner of their brand’s web presence. Product, sales, marketing, and others all work to optimize and improve their slice of the internet, siloing innovation and breaking up customer experience design. trillion by 2019. So, We Asked Our Audience. What?!
  • CONTENT STANDARD  |  MONDAY, MAY 16, 2016
    [Organization, Work] What’s the Difference Between an Experience and a Customer Experience?
    Within large enterprise organizations, department leaders stake claim to their corner of their brand’s web presence. Product, sales, marketing, and others all work to optimize and improve their slice of the internet, siloing innovation and breaking up customer experience design. trillion by 2019. So, We Asked Our Audience. What?!
  • VIDYARD  |  MONDAY, MAY 16, 2016
    [Organization, Work] Vidyard Hires Proven Sales Leader Darren Suomi To Lead Global Sales
    Suomi previously held global sales leadership roles at Hootsuite and SAP and has worked in technology sales for more than 15 years. Our focus on customer success and delivering with purpose has made us the leader in this market, and Darren will help us continue to invest in enabling the power of video across global organizations.”.  .
  • JUNTA 42  |  SATURDAY, MAY 14, 2016
    [Organization, Work] This Week in Content Marketing: Long-Form Content Actually Works on Smartphones
    Multichannel networks contend with ad buyer fatigue (24:49): Some ad buyers are starting to wonder whether working with multichannel networks (MCNs) is worth all the trouble. which organized the McCall Corporation and further expanded the magazine’s content. by 2020. This week’s show. Recorded live May 9, 2016; Length: 57:49).
  • CONTENTLY  |  FRIDAY, MAY 13, 2016
    [Organization, Work] ‘There’s a Bigger Risk Sitting on the Sidelines’: Why GE’s CMO Does Everything Your Brand is Afraid Of
    For every Meerkat that you try, some may work, some may not. just tried ten thousand ways that didn’t work the first time.” You’ve got to work backwards. On the marketing conference circuit, there’s few things worse than going on right after GE CMO Linda Boff. We have a proclivity to go early for sure.
  • MODERN B2B MARKETING  |  FRIDAY, MAY 13, 2016
    [Organization, Work] The Problem With Sales Enablement (and How to Fix It)
    If you want to encourage your sales team to put your content to work, you have to make it readily available to help them to do so. They search for your organization’s content on Google. . Important: Educate your sales team on how to access your content library using whatever method of communication works best for your organization.
  • VIEWPOINT  |  FRIDAY, MAY 13, 2016
    [Organization, Work] What Do You Sell, Who Do You Sell It To and Why Everyone Has to Have The Same Answer
    Today you’ll learn why lead definition is important and why you, as the CEO, need to be involved in building your own universal lead definition: Shortly after I started PointClear I worked with a company that blew through $100 million because marketing was selling to one audience and sales was selling to another. Define what a lead is.
  • INFLUITIVE B2B  |  THURSDAY, MAY 12, 2016
    [Organization, Work] The One Thing Your Account-Based Marketing Strategy Is Missing
    In this free eBook, we’ll share how your advocates can give your account-based marketing strategy an extra boost and explain why these two customer-centric marketing strategies work better together. And advocacy works. So how can organizations use account-based marketing and advocacy to accelerate results?
  • MODERN B2B MARKETING  |  THURSDAY, MAY 12, 2016
    [Organization, Work] Live From The Marketing Nation Summit Sessions: ABM, Content Marketing, Women In Tech and More
    Joe started by highlighting a few problems that marketing organizations are facing today—a sharp decay curve in their subscriber’s interest and attention, the fact that the MQL (marketing qualified lead) is subjective and therefore “eating” marketing, and that inbound is a long-tail strategy that takes a while to fully demonstrate its ROI.
  • SNAPAPP  |  THURSDAY, MAY 12, 2016
    [Organization, Work] 4 Easy Guidelines for Creating Clean and Compelling Professional Designs
    Try using a simple grid to help organize the information, navigation, and overall space on your page that will stay constant throughout the whole piece of content. Working successfully with type is essential for effective graphic design.” - John Kane, author of “A Type Primer”. Visual design is important. Page Layout. White Space.
  • INFER  |  THURSDAY, MAY 12, 2016
    [Organization, Work] How Social Tables Captures New Revenue Opportunities with Infer
    Social Tables is a cloud-based event management software that helps venues and event planners work more collaboratively together. Download the case study here > Read more about how other companies like Box, Zendesk, and New Relic use Infer to add value across their organizations,  request a demo today, or sign up for a 14-day free trial.
  • DISCOVERORG  |  THURSDAY, MAY 12, 2016
    [Organization, Work] 5 Books & Blogs That Will Make You Better at Inside Sales
    These are tips that draw on his more than forty years in sales and include everything from ethics and prospecting to people skills and organization. This post is a great reminder that reaching out to prospective clients with statements like, “We work with companies like yours…” is extremely impersonal. Sound interesting?
  • KAPOST  |  THURSDAY, MAY 12, 2016
    [Organization, Work] Marketing and Customer Experience: An Interview with Robert Rose
    He’s worked with enterprise companies to drive marketing results, and literally wrote the book on customer experience (It’s fantastic. One of the biggest mistakes I see B2B organizations make is simply make their “resource center” a collection of content types. Add it to your reading list.). Check out what I learned below.
  • HUBSPOT  |  THURSDAY, MAY 12, 2016
    [Organization, Work] 11 of the Best Slack Apps & Integrations to Try
    Here's a video showing how it works: Although the main use case the folks at Marker talk about is bug-tracking, you can use it for a lot more than that: reporting small typos, capturing parts of interesting articles, sharing ideas for where to go to lunch, and so on. 3) Intro. Set work and break timers to boost productivity. Simple.
  • IKO-SYSTEMS  |  THURSDAY, MAY 12, 2016
    [Organization, Work] The Most Effective Inbound and Outbound Marketing Tactics
    This is the concept of ‘you catch more flies with honey’ at work. While inbound drives organic engagement and attracts leads, outbound helps you target specific prospects more accurately. With PPC on search engines, your ads will appear as sponsored results at side or top of organic search rankings. But what tactics are best?
  • IKO-SYSTEMS  |  THURSDAY, MAY 12, 2016
    [Organization, Work] The Most Effective Inbound and Outbound Marketing Tactics
    This is the concept of ‘you catch more flies with honey’ at work. While inbound drives organic engagement and attracts leads, outbound helps you target specific prospects more accurately. With PPC on search engines, your ads will appear as sponsored results at side or top of organic search rankings. But what tactics are best?
  • ACT-ON  |  THURSDAY, MAY 12, 2016
    [Organization, Work] 10 Embarrassing Writing Mistakes I See Way Too Often
    Here’s the gist of what that requires: Don’t make your sentences work so hard. Don’t make it work harder than it’s supposed to. Proper grammar or no, you can really do anything that works for the reader. Share this guide inside your organization so that you all adhere to the same rules and are consistent.  . Know why?
  • MODERN B2B MARKETING  |  WEDNESDAY, MAY 11, 2016
    [Organization, Work] Live From Marketing Nation Summit: Day 2 Keynote – Step Up, Shape Up, and Fight On
    These winners span industries and company sizes, and are driving serious results in their organization. Tomorrow’s marketer is among us — within you , in the conference, in your team, in your organization, and also in the younger generation. This afternoon’s keynote brought great insights, celebrations, and inspiration.  The lesson?
  • MODERN B2B MARKETING  |  WEDNESDAY, MAY 11, 2016
    [Organization, Work] Live From Marketing Nation Summit: Day 2 Keynote – Step Up, Shape Up, and Fight On
    These winners span industries and company sizes, and are driving serious results in their organization. Tomorrow’s marketer is among us — within you , in the conference, in your team, in your organization, and also in the younger generation. This afternoon’s keynote brought great insights, celebrations, and inspiration.  The lesson?
  • BIZIBLE  |  WEDNESDAY, MAY 11, 2016
    [Organization, Work] 10 Volunteer Opportunities For Tech Professionals To Transform Their Communities
    The good news is, there are organizations all over the country that are working to close the gap, create more diversity and make careers in STEM available and obtainable to all. Below, learn about some of those organizations and what you can do to get involved, from donating time or money to offering internships and company tours.
  • CONTENTLY  |  WEDNESDAY, MAY 11, 2016
    [Organization, Work] The Biggest Missed Opportunity in Influencer Marketing
    Sometimes the brand provides compensation; sometimes the brand offers exposure by cross-promoting the influencer’s work. That’s what your work is  for. Finding a true partner who actually has that much-needed relevance in order to work well with you. Or, yanno… not. The Missed Opportunity in Influencer Marketing.
  • BULLDOG SOLUTIONS  |  WEDNESDAY, MAY 11, 2016
    [Organization, Work] Is Your Marketing Automation Toast?
    Most organizations will fail here not because the platform is faulty, but because they could not figure out how to put it together in a configuration that works for them. Buy a toaster, pop in the bread and voilà! Two minutes later you have toast. That’s why the toaster analogy is perfect. It regulates cooking time. Know your data.
  • SNAPAPP  |  WEDNESDAY, MAY 11, 2016
    [Organization, Work] “Bigger, Bolder, Braver”: Ann Handley on Creating Content That Resonates
    The reason why it works is because it’s sort of this theory about little girls playing these various roles, and then at the end, it pulls back on this little girl who’s sitting there with all of her Barbie dolls. Or, very often, one person has gotten there, but they can’t figure out how to communicate that out to the rest of the organization.
  • HINGE MARKETING  |  WEDNESDAY, MAY 11, 2016
    [Organization, Work] 3 Steps to Growing Your Business by Reshaping Your Client Base
    Hungry startups are often eager to work with any client to establish themselves. So he built a strong base of clients over the years, even as he worked to build his expertise in designing high-end hospitality spaces. They ask you to do the kind of work you want to do. Your goal should be to work only with Tier A clients.
  • BIZNOLOGY  |  WEDNESDAY, MAY 11, 2016
    [Organization, Work] Why links should be a KPI within your digital marketing
    If you’re working to grow your audience and find new platforms, you should be securing links. Search is the biggest channel online and you need SEO to gain visibility in search and grow organic traffic. Tracking links will increase the effectiveness of your online marketing, as a whole. Branding. puzzle. Relationship Building. Recap.
  • CEROS  |  TUESDAY, MAY 10, 2016
    [Organization, Work] May Release 5.41: Studio Enhancements + Future Features
    Additional Marketing Automation Integrations: We’re working on a more robust page-level integration with Marketo and HubSpot, to roll out soon. In addition to the meaty new features we’ve been working on, here are a plethora of smaller enhancements and bug fixes available for your immediate enjoyment. Happy reading! Coming Soon.
  • MODERN B2B MARKETING  |  TUESDAY, MAY 10, 2016
    [Organization, Work] Live From Marketing Nation Summit: Digital Transformation, Resilience, and Authenticity
    And they are starting to shape their entire organization and even overarching business objects around this concept, increasingly becoming the center of their business. Marketers are already doing what is at the top of their CEO/CIO’s agenda, and that’s central to the competitiveness of your organization. And, it’s already begun.
  • BIZIBLE  |  TUESDAY, MAY 10, 2016
    [Organization, Work] B2B Content Marketing "Molecule" [Using the Periodic Table of Marketing Attribution]
    An attribution program organizes attribution data. Because these marketers have so much relevant, accurate data to work with, they’re able to pivot their metrics any way that they’d like. Remember the Periodic Table for B2B Marketing Attribution ? We’ve taken things a step further. click to view larger). SECTION #1: ATTRIBUTION DATA.
  • SNAPAPP  |  TUESDAY, MAY 10, 2016
    [Organization, Work] The Need-to-Know About Bottom-of-the-Funnel Marketing Content
    Different buyers will be looking for different information personal to their roles and organization’s needs. Think of it as a microscope’s different focuses: 5x view is top of the funnel, 10x view is the middle, and 30x view is the bottom – really looking at how each part of the product works and what it will do for the buyer.  .
  • BIZNOLOGY  |  TUESDAY, MAY 10, 2016
    [Organization, Work] GaggleAMP AMPlify employee and partner engagement conference
    If you’re a company, a startup, a nonprofit or political organization, study after study shows that people trust their friends, colleagues and even strangers over experts; they trust employees over a brand’s official spokesperson or even the CEO.” ” “How does that work? You should go, there’s still time.
<< 1 2 3 ... 84 85 >>