• ANNUITAS  |  THURSDAY, JULY 2, 2015
    [Organization, Work] The Problem With The Story You Are Telling
    They will be engaged by your content, and Google will notice that – as well as when they share it — which will naturally and organically help your SEO. *This post first ran July 29, 2014 via the ANNUITAS blog. Write for your buyers not to game the system. Good, relevant content is more important than ever, because of a Panda.
  • KOMARKETING ASSOCIATES  |  THURSDAY, JULY 2, 2015
    [Organization, Work] How to Create Irresistibly Shareable Content
    By looking at existing content on your website or competitors, you can replicate what’s worked in the past and avoid or improve upon what hasn’t. Here’s an infographic with 74 blog title templates  from TwelveSkip that have proven to work: Solve a Problem. However, this certainly varies across industries and organizations.
  • B2B MARKETING TRACTION  |  WEDNESDAY, JULY 1, 2015
    [Organization, Work] Spark New Results from Your B2B Marketing at Mid-Year
    It’s one thing, if done well, that can help your business or organization grow faster. Studies on the different generational traits can be really helpful in understanding what messages and what marketing will work best to reach different age audiences. First, know that it’s OK to start or restart marketing. Any new players?
  • EMAGINE B2B BLOG  |  WEDNESDAY, JULY 1, 2015
    [Organization, Work] The ABC’s of A/B Testing with Adwords
    Since most sales or product-focused employees work directly with your customers they usually have great insight. Do not worry about form, length or style, simply aggregate as many well thought out ideas as possible. B e Organized. Yet we continue to run ads with the same messaging month after month hoping for better conversion rates.
  • WINDMILL NETWORKING  |  WEDNESDAY, JULY 1, 2015
    [Organization, Work] Social Content Marketing is Your New Fundraising Rocket Booster
    Claire brings 30 years of frontline development and marketing leadership experience to her work as principal of her social benefit consulting firm, Clairification. Her passion is instilling an institution-wide culture of philanthropy to help organizations build constituencies and drive increased income to sustain and expand missions.
  • BLUE FOCUS MARKETING  |  TUESDAY, JUNE 30, 2015
    [Organization, Work] [VIDEO] Re-Thinking Employees and Culture in a Digital World #SHRM15 #SmarterWorkforce #HR
    It was a whirlwind of excitement, and I am very grateful to all the organizers at #AmplifyFest for bringing all of this together (for more details on Amplify, see my original post ). We are now connected all the time, expected to perform all our work smarter, faster, and cheaper. Culture eats strategy for breakfast.
  • LEADERSHIP  |  TUESDAY, JUNE 30, 2015
    [Organization, Work] Where is Your Demand Generation Program on the Effectiveness Quotient?
    You have to find what works; and there is never just one tactic—every buyer persona you are targeting will require a different tactic. Here are some insightful resources your B2B organization can use to monitor your lead generation process and work towards higher performance, better results and ultimately, happier customers.
  • KOMARKETING ASSOCIATES  |  TUESDAY, JUNE 30, 2015
    [Organization, Work] 4 Steps For Improving Your Success Rate Asking for Links
    With this information in hand, its important to assemble target lists to organize information. Don’t forget Google Drive, Evernote, and other shareable and collaborative resources, especially if you are working across teams or business units in your link building efforts. How do you do this? Social Media Research.
  • ANNUITAS  |  TUESDAY, JUNE 30, 2015
    [Organization, Work] Key Performance Indicators – Not Clicks
    Now that the leads are flowing in, use the following measurements to underline what’s working and to optimize areas that need enhancement: – Conversion rate per lead stage. When presented with a Demand Generation Transformation initiative, at least one person will ask, “So this is all about email, right?” Content Performance.
  • MODERN B2B MARKETING  |  TUESDAY, JUNE 30, 2015
    [Organization, Work] The Secret Life of a Social Media Manager
    Tip: As a marketer, working one-on-one with your Social Media Manager helps you both figure out the best plan of attack to amplify your individual programs, giving them the right understanding of the audience, the project timelines, and how it all fits in to the company’s larger set of priorities. If you haven’t, then you should. Hit snooze.
  • HUBSPOT  |  TUESDAY, JUNE 30, 2015
    [Organization, Work] Slack, Shopify & Tough Mudder: Business Lessons From 3 High-Growth Companies
    Growth is an outcome of hundreds or thousands of working parts. It's a result of thousands of explicit and implicit decisions made by crowds of people within and beyond your organization, each and every day. Below we've identified three noteworthy lessons from his conversations with three impressive organizations. 1) Slack.
  • BLUE FOCUS MARKETING  |  MONDAY, JUNE 29, 2015
    [Organization, Work] [VIDEO] Revitalizing Employee Engagement #SHRM15 #SmarterWorkforce #HR
    On the subject of industry-wide change: Dow used the work of poet David Wyatt to discuss how we process change, explaining that a part of us subconsciously tends to “scout” the future as a way of preparing ourselves for what’s in store. Day Four at the Amplify Festival 2015. Here are some key concepts from the panel.
  • FATHOM  |  MONDAY, JUNE 29, 2015
    [Organization, Work] How NOT To Write a Prospecting Email, Part II
    However, I feel that salespeople and marketers (who also write/edit emails, sometimes for salespeople) could learn something from the egregious mistakes I regularly witness in my work inbox. That’s enough for now, but I urge any readers who work with sales or marketing emails: Please don’t make any of these ridiculous moves.
  • NUSPARK  |  MONDAY, JUNE 29, 2015
    [Organization, Work] How to Convince Your CEO of the Power of B2B Content Marketing
    But if you haven’t implemented content marketing in your organization, it’s difficult to convince your CEO that it offers higher value than its marketing forefathers. How can you prove content marketing gets results unless you have a budget to put it to work? Such campaigns are familiar. Why would you give away information? It’s not.
  • HINGE MARKETING  |  MONDAY, JUNE 29, 2015
    [Organization, Work] Top 7 Branding Ideas for Your Consulting Firm
    New business development is a particularly high priority for management consulting firms, since by the nature of the work, many clients are not repeat engagements. It’s the soul of your firm, and in order to do its work, it needs to suffuse everything you do – particularly your public messaging and educational content.
  • WINDMILL NETWORKING  |  MONDAY, JUNE 29, 2015
    [Organization, Work] My 9-Step Process to Skyrocket Facebook Business Page Engagement
    We’ve all heard about declining Facebook organic reach, advertising on Facebook is getting more expensive, and some are even deleting their Facebook Page. Neal provides social media strategy consulting and coaching, having worked with Fortune 500 companies and a Grammy-award winning musician. Author information. Neal Schaffer.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, JUNE 29, 2015
    [Organization, Work] Facebook content strategy is a time bomb for inbound marketing
    Inbound marketing is art and science, and done well it works really well. This is probably the best strategy to at least achieve exposure for your content through organic reach. Inbound marketing is art and science, and done well it works really well. You get the point. Really. The goal of inbound marketing. The implications.
  • HUBSPOT  |  MONDAY, JUNE 29, 2015
    [Organization, Work] How to Answer 11 Common Marketing Questions Using Analytics
    From here, you can dig into the metrics of specific assets within the campaign to figure out what worked for your company and what you need to improve on for the future. 2) How many contacts is my blog generating? You'll also want to determine what types of content are working well in terms of topics, blog titles , formatting, and promotion.
  • BLUE FOCUS MARKETING  |  SUNDAY, JUNE 28, 2015
    [Organization, Work] Now Co’s are Focused on Employee Experience (EX) via @mnburgess #HR #SHRM15 #Leadership
    As companies like IBM, Adobe, AT&T, Dell, and Domo have come to discover, while being attentive to customer needs and experiences is important, these outcomes are largely dictated by the employee’s experience within the organization. UX (User Experience)   CX (Customer Experience). EX  (Employee Experience). and General Mills.
  • B2B MARKETING INSIDER  |  SUNDAY, JUNE 28, 2015
    [Organization, Work] A Marketer’s Search For Meaning: 5 Attributes of Relevancy
    listen to marketers talk about the struggles they have in their organizations and I notice something. They look at their work differently and what they create stands apart. Those who consistently amaze me have a set of qualities that aren’t mainstream. Resilience. Passion. Perseverance. Athletes are like this. Own your career.
  • AVITAGE  |  SATURDAY, JUNE 27, 2015
    [Organization, Work] B2B Customer Content Operations Manifesto
    If you’re a B2B organization pursuing content dependent strategies such as content marketing, automated lead generation and nurturing, sales and channel enablement (among others), you are now in that business. The custom content business is a difficult business. And clients pay dearly for this.
  • B2B MARKETING INSIDER  |  SATURDAY, JUNE 27, 2015
    [Organization, Work] The Entrepreneur, The Compass, And The Fog
    Serial social entrepreneur, Arthur Nelson, describes how a company’s story is always filled with twists and turns. “I’ve never started an organization that ended up doing what it was originally intended to do,” Arthur Nelson once told me. Arthur explained that entrepreneurship is like standing in the fog with a compass.
  • HUBSPOT  |  FRIDAY, JUNE 26, 2015
    [Organization, Work] How to Promote an Event Using Online Marketing [Infographic]
    There's no denying that organizing the logistics of an event is a ton of work. Preparing to run an event can sometimes feel like you're sprinting a marathon. and so on and so forth. But checking all the logistical boxes ahead of your event is only part of the battle. The other critical part? Event Marketing Daily
  • VIDYARD  |  FRIDAY, JUNE 26, 2015
    [Organization, Work] 3 Simple Ways to Customize A Single Video Campaign for Multiple Audiences
    We’re inundated with marketing and overloaded with work: consumers don’t have the time to dissect your words and understand how they apply in their own use cases. And no, that doesn’t mean you should start strengthening your writing hand so you can work up to 50,000 hand-written notes in a given week. Splash screens. Calls-to-Action.
  • BIZNOLOGY  |  FRIDAY, JUNE 26, 2015
    [Organization, Work] Five B2B marketing beliefs and trends debunked
    The definition of business-to-business is and never was meant to be a description of a market, but rather the type of organization that is sold to by a company vs. consumer, government or institution. First a disclaimer – I’m an “old” salesperson!  B2B is a market. Why am I pointing out the obvious?  Yay for Sirius and their smart people!
  • MODERN B2B MARKETING  |  FRIDAY, JUNE 26, 2015
    [Organization, Work] Summer Is Here—Bring on the Interns!
    His work across teams will also benefit the company as a whole. Explain your team’s mission and how her work will directly impact the company’s goals. Provide your intern with your evaluation criteria and ask her to contact these organizations to answer your qualifying questions. Yes, they’re interns! Awesome! Now what?
  • HUBSPOT  |  FRIDAY, JUNE 26, 2015
    [Organization, Work] Building a Content Marketing Team for Your Startup? Here's Who You Should Hire First
    Startups that want to build a powerful content marketing strategy must first build a powerful content team within the marketing organization. always recommend working with someone who can write rather than someone who knows marketing. Bachelor’s degree in a related field and have experience working at/with your industry.
  • MARKETING ACTION  |  FRIDAY, JUNE 26, 2015
    [Organization, Work] Thinking About Adopting Marketing Automation? Here’s a Quick Start Guide
    It’s a simple roadmap that will help you prepare your organization get ready to adopt, implement, and turbocharge your marketing solutions. 1. Get Organized. That’s why it’s important to work with the sales team before, during, and after implementation so you can make sure that sales gets the leads they want. Is it hard work?
  • MADISONLOGIC B2B WHITE PAPERS  |  THURSDAY, JUNE 25, 2015
    [Organization, Work] Moneyball for Sales & Marketing
    at the start of a sales process might work well, while using competitive differentiation documents near the end. pieces of collateral work best. Understand your collateral batting order, and choose what works at different. repeatedly may work for a while. have to look back and see what has worked in this scenario.
  • MADISONLOGIC B2B WHITE PAPERS  |  THURSDAY, JUNE 25, 2015
    [Organization, Work] Interactive 24x7 Content: Why Online Presentations Belong in Every Digital Content Strategy
    content has led cutting-edge organizations to begin working a new. Every organization of any size has dozens if not hundreds. From marketing to sales to training to investor relations, business presentations structure and organize. In fact, potential online presentation content is all around us in every organization.
  • THIRD AND TWO B2B WHITE PAPERS  |  THURSDAY, JUNE 25, 2015
    [Organization, Work] Smart B2B Advertisers are Focusing on Immediate, Linear Approaches
    organizations to hire her / him because with. That organization will usually fail to. medium-sized organizations, non-profits and. Three 'better ideas' that work well. Organizations measure success by the exposure. organizations never stop to consider their digital. Legendary Ad Executive David. acquisition.
  • HUBSPOT  |  THURSDAY, JUNE 25, 2015
    [Organization, Work] A New Visualization of Today's Marketing Technology Solutions
    Read on to learn more about why they built the tool, how it works, and what marketers can use it for. From there, they worked with the marketing community to bring down the number even further until he had a well-curated list of about 600 companies. But the problem with sources like these is that feedback is scattered. The result?
  • KOMARKETING ASSOCIATES  |  THURSDAY, JUNE 25, 2015
    [Organization, Work] Key Takeaways & Brand Storytelling Insights From The Skyword #ContentRising Summit
    On the other, understanding how the platform works should provide serious insights into what content marketers can do better when executing their strategies and tactics, such as: Building templates: Much of the material developed by content marketers is based off of best practices and proven successes. What in particular stood out to you?
  • ANNUITAS  |  THURSDAY, JUNE 25, 2015
    [Organization, Work] The Myth of Graduation – We Never Stop Learning
    Learning never stops, especially if you work in technology. I’ve been talking with marketers at networking events and industry conferences and the issue of developing new skills or enhancing our existing skills keeps coming up. Graduation is just one of many steps. But how can we do this and still perform in our day jobs? Focus.
  • B2B MARKETING INSIDER  |  THURSDAY, JUNE 25, 2015
    [Organization, Work] Content Marketing That Converts
    Traditional methods that have been honed since the beginning of the modern era no longer work. Look around most marketing organizations and you will see a few things: Content getting created that is never used. Campaigns budgets wasted on tactics that don’t work. How Do You Create Content Marketing That Converts?
  • HINGE MARKETING  |  THURSDAY, JUNE 25, 2015
    [Organization, Work] Are Your Employees Advocates for Your Firm?
    When employees help share a firm’s identity, they give powerful voice to the organization as a whole, and contribute to building valuable visibility. As you build experience and develop your strategy, you will continue to gain insight into what works and what doesn’t. Employee Advocacy Defined. The benefits are obvious.
  • B2B MARKETING UNPLUGGED  |  THURSDAY, JUNE 25, 2015
    [Organization, Work] The Fish in the Barrel Don’t Like it When You Shoot
    Well of course: tourist Starbucks is much fancier than the stuff you grab on your way to work. If I choose to do my work in the lobby, for some reason, the wi-fi is free. That’s a disconnect we should all be working on. Folks, my work here is done. We marketers just love a captive audience, don’t we? Is that what we want?
  • HUBSPOT  |  THURSDAY, JUNE 25, 2015
    [Organization, Work] 22 of the Best TED Talks to Inspire You
    Best-selling author Malcolm Gladwell explores the story of how market researcher and psychophysicist Howard Moskowitz leveraged consumer opinions to highlight the importance of choice when he worked with Prego -- the trademark brand name pasta sauce of Campbell Soup Company. 2) Renny Gleeson: “404, The Story of a Page Not Found”. Watch them.
  • HUBSPOT  |  THURSDAY, JUNE 25, 2015
    [Organization, Work] Choosing the Best Big Social Networks for Publishers
    With social media being one of the main channels used by companies to reach their audiences nowadays, and hundreds of social media sites available for use, it can make even a seasoned marketer or publisher feel overwhelmed when choosing which networks will work the best for them. Should you use Twitter or LinkedIn? Or maybe Facebook? With 1.19
  • E-QUIP  |  WEDNESDAY, JUNE 24, 2015
    [Organization, Work] 5 Steps to Building Stronger Client Relationships
    The key is to define certain elements of relationship building that lend themselves to being replicated across the organization. For every project, you develop a scope of work, schedule, and budget that the client reviews and approves. What's necessary to build sustainable business success? Lasting client relationships. Clients notice.
  • CMO ESSENTIALS  |  WEDNESDAY, JUNE 24, 2015
    [Organization, Work] From “Truffle Pig” to the Content Scientist: New Marketing News & Trends
    Today, most marketing organizations have set up different roles to handle content and analytics. Organized chaos—editorial calendar for all your channels, content types, buyers journey and buyer personas. Who are these folks you ask?  We like to call them Content Scientists. What’s a Content Scientist made of? They know conversions.
  • B2B MARKETING INSIDER  |  WEDNESDAY, JUNE 24, 2015
    [Organization, Work] 3 Steps To Creating Content Like A Journalist
    With them, they bring their journalism school education, years of experience writing for print and online publications, excellent research and interviewing skills, a code of ethics that informs their work, and the ability to find a great story almost anywhere. Content marketers are not journalists. Step One: Finding Your Content. Be ethical.
  • LEADERSHIP  |  TUESDAY, JUNE 23, 2015
    [Organization, Work] Is Your Customer in the Driving Seat?
    And they complain it’s not working? As a truly customer-centric organization, you have to give up rights to the steering wheel.  . As a customer-centric organization, you have to give up rights to the steering wheel. Let’s compare Indy car racing laps to your buyers’ journey. They can’t afford one wrong turn.
  • EMAGINE B2B BLOG  |  TUESDAY, JUNE 23, 2015
    [Organization, Work] Open Your Eyes To Open Source
    When a developer knows their code is open for the hundreds of thousands of active community members to use and judge, they are more likely to produce higher quality development than someone who can hide their work under a commercial license. What is Open Source? Unlike commercial propriety CMS software, open source is just that – open to all.
  • KOMARKETING ASSOCIATES  |  TUESDAY, JUNE 23, 2015
    [Organization, Work] Why You Should Reshare Your Social Media Content
    There have been several studies done to determine when is the best time to share posts, but the most accurate findings are certainly when your audience is online, which will be different for each B2B organization. Let us know what’s worked and not worked via comments below. More Posts Mean More Visibility. Edgar.
  • ANNUITAS  |  TUESDAY, JUNE 23, 2015
    [Organization, Work] Digital Relevance – An Interview with Ardath Albee
    The first step to remedying irrelevance is to go do the work to learn about your buyers. You need to interview your buyers and customers to understand their perspectives, work environment, challenges and goals. They don’t want to take the time to do the work or spend budget on personas because they don’t understand the value.
  • BIZNOLOGY  |  TUESDAY, JUNE 23, 2015
    [Organization, Work] Google has carnal knowledge of social
    Though I do wish I was a fly on the wall of that particular meeting in which executives from Twitter and Google finally agreed to work together, they have come to enough of an agreement that Google now has direct access to what’s going on on Twitter ever nanosecond of every nanoday, both in content and momentum. Like this post?
  • VERTICAL RESPONSE  |  TUESDAY, JUNE 23, 2015
    [Organization, Work] 5 Ways to Create More Touchpoints with Email
    Instead of letting customers just reside on the list, you need to incentivize them to visit places where they will get a fuller understanding of your business or organization. Always work to grow your email list. You have a good-sized email subscriber list. Your social media pages are one example. All rights reserved.
  • HUBSPOT  |  TUESDAY, JUNE 23, 2015
    [Organization, Work] How to Create Sponsored Content that Doesn't Suck
    Try to be as concise and organized as possible with your content, while still providing value (that’s the key!). Think about organizing your content so that a variety of readers can access the information - “skimmers” and “deeper readers”. For skimmers, things like bold work, or use bullet points or numbers. The dilemma? Media
  • CUSTOMER EXPERIENCE MATRIX   |  MONDAY, JUNE 22, 2015
    [Organization, Work] Tealium Grows from Tag Manager to Customer Data Platform
    The oddity itself I saw immediately: while most marketing systems focus on sending messages to customers, AudienceStream is organized around overwriting data and sending it to other systems. It took me an embarrassingly long time to recognize why Tealium ’s AudienceStream is just a bit odd. So Tealium does support customer messaging.
  • YOUR SALES MANAGEMENT GURU  |  MONDAY, JUNE 22, 2015
    [Organization, Work] Trade Shows Can Work!-new idea!
    Trade Shows Can Work-new idea ! NOTE: Several weeks ago I wrote a blog on “ Why Trade Shows Don’t Work” , shortly after a good friend, Todd Schnick, wrote me a note to discuss how he makes trade shows work!  I asked Todd to write a blog regarding how he works with organizations in a very unique manner using podcasts. 
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, JUNE 22, 2015
    [Organization, Work] An inside look at innovation hot spots and how to get your idea noticed
    Jim : We’re more involved outside than inside, although we have to keep our finger on the pulse of what we’re doing organically. It’s the perfect example of how all of the different pieces can work together. The tech start-up world is Jim Lussier’s playground … and it is one cool place. Jim Lussier.
  • HUBSPOT  |  MONDAY, JUNE 22, 2015
    [Organization, Work] In Case of Emergency: How to Create & Launch a Content Marketing Campaign in 5 Hours
    Have you optimized your content's title for organic search? ( Pro tip: Do some keyword research to figure out which phrases get the most search volume. Try organizing some of your episodes around a common theme or topic and embed those episodes on your page. Email Tips and Tricks That Don’t Actually Work. And Twinkies.*. Right?
  • HUBSPOT  |  SUNDAY, JUNE 21, 2015
    [Organization, Work] Want to Be More Creative? Try These 8 Tools
    Prompts makes it easy to write from anywhere by automatically backing up your writing to Dropbox, and you can export your work to Evernote, Day One, Facebook, Twitter, or your email. 3) Coffitivity. The hum of the coffee machines and the murmur of conversation creates a work environment favored by creatives of all kinds.
  • CUSTOMER EXPERIENCE MATRIX   |  FRIDAY, JUNE 19, 2015
    [Organization, Work] Mautic Offers Free, Open Source Marketing Automation
    The interface is straightforward and intuitive, using tabs to make advanced features available without intimidating clutter. I do have some quibbles – most annoyingly, objects like emails and contact records open in a “view” rather than “edit” mode, so an extra mouse click is almost always needed to get real work done. My problem is two-fold.
  • FATHOM  |  FRIDAY, JUNE 19, 2015
    [Organization, Work] 4 Examples of Phenomenal Health System Services Content
    How do your cancer treatments, like chemotherapy, work? What is does right: The organization of the Services content is exceptional. The most commonly researched online health topics are specific diseases or conditions; treatments or procedures; and doctors or other health professionals. How can I prepare for my appointment?”.
  • MODERN B2B MARKETING  |  FRIDAY, JUNE 19, 2015
    [Organization, Work] [Ebook] Introducing Our Big Social Media Brand Profile Lookbook Spring/Summer
    Because of the larger size, brands have more real estate to work with. Pinterest is a visual scrapbook aka pinboard that allows users to share and organize visual imagery. Author: Dayna Rothman Social media is all about the visuals. Today’s marketers have to hit the right notes to get heard through all of the noise on each channel.
  • HUBSPOT  |  FRIDAY, JUNE 19, 2015
    [Organization, Work] 11 Tips to Help Improve Your Brand's Communication Strategy
    The company works to provide meaning rather than superficial promises. In order to organize your research, you can start by conducting interviews and surveys, then organize and format your persona research, finalize specific buyer personas, and lastly, use your buyer personas for segmentation, content mapping, and lead nurturing.
  • BIZNOLOGY  |  FRIDAY, JUNE 19, 2015
    [Organization, Work] Why CIOs and CMOs need to be joined at the hip
    Some of the clients I work with do this right. The marketing organization is in lock-step with the technology team. But I have worked with a couple of other companies that have those silos up. And if you don’t think you are working in a place where that can happen, I’d start looking for a place where it can.
  • MARKETING ACTION  |  FRIDAY, JUNE 19, 2015
    [Organization, Work] Map Your Digital Marketing Playbook to Your Company’s Stage of Growth
    What I mean by that is: at this point, because it’s such a small team, there’s a small sales organization, there’s probably not a lot of paid acquisition budget. The focus here is to continue to add sales people, keep growing that sales organization so they can close more and more deals. demand generation challenge.
  • E-QUIP  |  THURSDAY, JUNE 18, 2015
    [Organization, Work] How to Help PMs Succeed at Selling
    For the A/E professional, this means uncovering needs, offering advice, recommending solutions—giving a meaningful sample of what it will be like working together under contract. Nearly all PMs work a substantial number of nonbillable hours, a portion of which could be devoted to sales activities. Budget time specifically for sales.
  • HINGE MARKETING  |  THURSDAY, JUNE 18, 2015
    [Organization, Work] Key Components of a Technology Firm Lead Generation Website
    When all of the pieces of your website work together to achieve a greater goal, your technology firm can enjoy increased lead generation and more opportunities to expand your client base. Then, you can use relevant keywords to bring in organic web traffic that already has a vested interest in what your firm has to offer. Content.
  • KOMARKETING ASSOCIATES  |  THURSDAY, JUNE 18, 2015
    [Organization, Work] How To Get Publishers to Open Your Link Building Requests
    “ Somewhat off the cuff, I replied “ I ask for them “ While this may seem either obvious, possibly too direct, or even flippant, the reality is that in today’s SEO environment, shortcuts and short-sighted tactics designed to “game” Google’s search results in particular simply don’t work.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, JUNE 18, 2015
    [Organization, Work] Marketing Teams Need to Follow a Master Chef's Leadership Recipes
    Before I joined the Oracle Marketing Cloud, I spent a week with the Content and Social team during their off-site meeting in Raleigh, North Carolina. I was lucky enough to not just spend time working with my new team, but I also had to chance to socialize with them. And that seemed to revolve around a lot of food. Timing is Everything.
  • ANNUITAS  |  THURSDAY, JUNE 18, 2015
    [Organization, Work] The Value of Velocity
    Now, with all that content in hand, how do you narrow in on what is working hard or hardly working? great example of how one organization measures lead velocity rate (LVR) is from SaaStr , it’s from a blog post in 2012 but is one of the best examples to showcase the value of velocity. The need for speed. The answer?
  • THE ROI GUY  |  WEDNESDAY, JUNE 17, 2015
    [Organization, Work] No Decision is No Excuse
    It became apparent that although a big challenge (in fact one of the biggest for most Sales organizations), not all No Decisions are the same, and that far too many sales reps use No Decision as a crutch - a way to classify deals in a way that lets them off the hook for perhaps a subpar engagement process. What other falsehoods are out there?
  • WINDMILL NETWORKING  |  WEDNESDAY, JUNE 17, 2015
    [Organization, Work] Facebook’s Latest Update: Guidelines for Hospitality Marketers
    Prior, Debbie worked for a destination marketing. organization and now has 8 years of hospitality marketing experience. No surprise here – more updates from Facebook! Over the past week, Facebook has unveiled a variety of significant updates. Author information. Debbie Miller. Hospitality Industry. services. Marketing. events.
  • HUBSPOT  |  WEDNESDAY, JUNE 17, 2015
    [Organization, Work] The Blogging Tactic No One Is Talking About: Optimizing the Past
    We've increased the number of monthly organic search views of old posts we've optimized by an average of 106%. And the traffic sources for our top lead-generating posts supported it -- these were all posts that were generating a lot of traffic from organic search month after month after month. The goal? Great for us, right? Now we did!
  • MARKETING ACTION  |  WEDNESDAY, JUNE 17, 2015
    [Organization, Work] Frequently Asked Questions about Email Deliverability
    Reputation. Q: What is a spam trap? A: Many webmail providers and spam filtering organizations take unused or abandoned email addresses (or B2B domains) and convert them into spam traps. email, texts) that organizations send in connection with a “commercial activity.” Infrastructure. Q: What does DKIM mean? Tell them what they’ll miss.
  • HUBSPOT  |  WEDNESDAY, JUNE 17, 2015
    [Organization, Work] 5 Things You'll Wish You Knew Before Buying Marketing Automation Software [Webinar]
    Or that you were going to score your dream job and need to commute 50 miles to work each way just a few months after you signed a new car lease with 10,000 miles per year. Ever buy something and realize there were things you wish you knew before you handed over your credit card? It stinks, right? Fortunately, you've got some help.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, JUNE 16, 2015
    [Organization, Work] A CMO and CIO Love Connection Depends On This (should be obvious)
    In fact its importance cannot be overstated for a brand to be successful in today's technology-changing-at-warp-speed world we live, work and play in. " If, however, you're under 40 or don't know what in the world I'm talking about, I'm quite sure YouTube can fill you in. What is it? It is being customer-centric.
  • HUBSPOT  |  TUESDAY, JUNE 16, 2015
    [Organization, Work] 862 Hours of Inbound Marketing: A Statistical Analysis
    With this in mind, I wanted to figure out how much of a return you’d receive if you put one hour of work into inbound marketing. Back in November of 2013 (which was 18 months ago), Lance (the founder of Nectafy) signed up for HubSpot to see how it would work out. Inbound takes both work and patience, but the results do come.
  • BIZNOLOGY  |  TUESDAY, JUNE 16, 2015
    [Organization, Work] Enterprise gamification is a spoon full of sugar
    The are two things that your employees really hate that are essential to your success as a company: Training and development: taking time off from their precious work hours in order to go through those stultifying and seemingly pointless mandatory online continuing education hoops HR needs you and your staff to jump through every quarter.
  • HINGE MARKETING  |  TUESDAY, JUNE 16, 2015
    [Organization, Work] Rethinking Referral Marketing: Understand Your Target Audience
    Many decision-makers might respond to this line of argument by saying, “I work closely with my clients every day. Independent industry organizations are often a good source for such data, though the disadvantages of secondary research are that you can’t control the parameters, currency, or quality of the data you use.
  • B2B MARKETING INSIDER  |  TUESDAY, JUNE 16, 2015
    [Organization, Work] Overt or Covert: What’s Your Content Culture?
    You’ll be able to organize a cross-functional team that has a greater interest and a shared focus around developing a portfolio of valuable and delightful experiences. One of the questions I’m asked most often is, “How do I convince my boss/CMO/executive to do content marketing?”. Show, don’t tell. Don’t justify things to death. Overt. right?
  • B2B MARKETING INSIDER  |  TUESDAY, JUNE 16, 2015
    [Organization, Work] Content Marketing Manager Job Description
    Editorial calendar and organization workflows must be developed and managed. This person must understand the basic best practices of the main social media channels, which content and approaches work on each and why. BA/BS or equivalent working experience. In the end it comes down to 3 core content marketing skills. Requirements.
  • HUBSPOT  |  TUESDAY, JUNE 16, 2015
    [Organization, Work] Essential Skill Sets for the Higher Education Inbound Marketer
    Whether you are currently working at a higher education institution and are delving into the world of inbound marketing or you are a job-seeker looking for a position in higher education marketing at a university or marketing agency, there are skill sets that can help you succeed. Who do you want to engage and to what purpose?”
  • LEADERSHIP  |  TUESDAY, JUNE 16, 2015
    [Organization, Work] A 14-Point Credo for the B2B Demand Generation Samurai
    The values that your organization and your team uphold can benefit hugely from the thought leadership and philosophy that you practice and share. Does your organization have a manifesto? Resolve to never push leads out to your field force and to your sales channels; it does NOT work. Congruency works, misalignment kills.
  • FATHOM  |  MONDAY, JUNE 15, 2015
    [Organization, Work] How NOT To Write a Prospecting Email
    Every day, countless emails pour in to my work address from different organizations looking to sell me—and Fathom—on their ideal solution. As a writer and editor who works in the marketing field, I take great pleasure in evaluating these messages. I love my job. Names redacted to protect the guilty.). Not bad. How cool is that!?
  • INTEGRATED B2B  |  MONDAY, JUNE 15, 2015
    [Organization, Work] Get in the Habit of Consistently Creating Content With These 7 Steps
    also recommend organizing your ideas in one place. Not all of your ideas will work as blog posts. should, however, mention that you might find that certain ideas may not work in the chosen medium as you develop content. Habits don’t form overnight — especially the good ones. Yet the benefits of doing so are numerous.
  • HUBSPOT  |  MONDAY, JUNE 15, 2015
    [Organization, Work] 12 Things You Learned in College That Prepared You for the Real World
    Since then, I've been starting every one of my work, networking, and other more formal emails with "Hi.". 12 Things You Learned in College That Actually Prepared You for Work. 1) Google EVERYTHING. Hot showers work pretty well. Talk about resourceful. 8) Find your working style. take the same approach at work.
  • CMO ESSENTIALS  |  MONDAY, JUNE 15, 2015
    [Organization, Work] Want to Elevate Your Brand’s Insights? Combine Your Customer Lifecycle and Customer Journey Maps
    Long on a collision course, brand and customer experience (CX) have largely been combined into a single concern, prompting savvy CMOs to grab the reins of brand, marketing, and customer experience efforts to ensure they pull in the same direction and work as a team toward a common goal. The post Want to Elevate Your Brand’s Insights?
  • MARKETING ACTION  |  MONDAY, JUNE 15, 2015
    [Organization, Work] SEO for Alternative Content Types, Part 3: The Right Content for Your Brand
    will mention some of the funny videos I think you should take a look at, if funny could work for your brand. If you can get some kind of a viral uptick in your videos that you’re creating, that’s great because when you do get buzz, it’s more likely that you’ll get linked to organically. YouTube channel.
  • HUBSPOT  |  SUNDAY, JUNE 14, 2015
    [Organization, Work] 5 Quick Tips for Getting High-Quality LinkedIn Recommendations [+ Email Template]
    For example, if you're looking for a new job, a recommendation from a manager or colleague about exemplary work performance will help you stand out to recruiters and hiring managers. Choose someone that: you have worked with for six months or more. you worked with closely for a period of time. Are you looking for a new job?
  • BIZNOLOGY  |  FRIDAY, JUNE 12, 2015
    [Organization, Work] What Your Content Marketing Stands For – and Against
    Companies and trade organizations stake out positions all the time. Is there anything about the way your industry works, or the way your target audience perceives what you and your competitors do, that bothers you? The New York Times Magazine recently featured In Pursuit of Balance. The article was, essentially, about branding.
  • MODERN B2B MARKETING  |  FRIDAY, JUNE 12, 2015
    [Organization, Work] [Checklist] Don’t Forget to Pack These Essential Tradeshow Items
    also print extra copies of the booth staff schedule; people may not be as organized as you and this will help them stay focused. encourage you to work off of a master document in order to track the typical items that you need for your tradeshow participation. So, you could say that “tradeshow” is my middle name! Enjoy these tips!
  • HUBSPOT  |  FRIDAY, JUNE 12, 2015
    [Organization, Work] Is Your Coworker Actually an A-hole? [Flowchart]
    To gain a better understanding of what it really means, I turned to the work of three professors: Robert I. But before you start using the flowchart to diagnose chronic cases of A-holism within your organization, let's explore what the term actually means according to these three professors. Tips for Working With A-holes.
  • EMAGINE B2B BLOG  |  THURSDAY, JUNE 11, 2015
    [Organization, Work] Digital Awesomeness Series: Sales & Marketing Collaboration. For Real.
    According to this study by Aberdeen on the collaboration between sales and marketing teams, “highly aligned organizations achieved an average of 32% annual revenue growth, while less well-aligned companies reported an average 7% decline in revenue.” Executives & decision makers want solid evidence that it’s going to work.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, JUNE 11, 2015
    [Organization, Work] Map Your B2B Content Marketing Plans to Your Personas with These 5 Easy Steps
    Two reasons behind organizations creating content with a “spray & pray” approach are that they: Don’t have a documented content strategy (only 35% of B2B marketers say that they have it documented). Certain types of content work better at some stages than others. The growth of digital content has exploded.
  • CMO ESSENTIALS  |  THURSDAY, JUNE 11, 2015
    [Organization, Work] 4 Steps to Grow Demand with Content Aligned to the Buyer’s Journey
    Much like when you are selecting your plants, you do your own research, but often times, you turn to your gardening friends to see what works best or worst for them, or maybe chat up the expert at your local gardening center. Profile the organizations that could one day be in market for your particular product or service.
  • BIZNOLOGY  |  THURSDAY, JUNE 11, 2015
    [Organization, Work] Making Links a Priority within Online Marketing
    PPC and link acquisition may seem like odd partners as they involve two different aspects of search, paid and organic. Organic rankings can help fill any holes within your PPC campaign, and vice versa. Again, we can use ICCU as an example of how link building and PPC can work together to help you dominate the search results.
  • FATHOM  |  THURSDAY, JUNE 11, 2015
    [Organization, Work] Use a Mobile-Friendly Course Catalog for Better Recruiting
    As the provider of content management and digital marketing solutions for more than 700 college and university websites worldwide, OmniUpdate has worked with institutions across the country to make the move to mobile-friendly course catalogs. Work collaboratively with stakeholders for a happier process and stronger end product.
  • ANNUITAS  |  THURSDAY, JUNE 11, 2015
    [Organization, Work] Two Reasons Your B2B Marketing Programs Are Failing
    Many marketing organizations have good intentions when it comes to developing their demand generation programs: they want to increase qualified leads, sales opportunities, and closed/won revenue. While it may appear quick to implement (given you are working with everything you already have), it will definitely not be quick to yield results.
  • HUBSPOT  |  THURSDAY, JUNE 11, 2015
    [Organization, Work] How to Get to Inbox Zero in Gmail, Once and for All
    Recently, someone sent me a blog post that helped them get to inbox zero -- for good. "It takes about 15 minutes to set up, but might change how you work with email forever," claimed the post's author, Andreas Klinger. could hardly wait to try it out. couldn't be more pleased with the results. The best part? Basically, it's awesome.
  • VERTICAL RESPONSE  |  WEDNESDAY, JUNE 10, 2015
    [Organization, Work] The Best Ways To Promote New Products on Instagram
    Most mobile phone cameras will work just fine, as long as the photo isn’t blurry. PicFrame allows you to organize multiple photos into a patchwork design to create a single postable image. You’ll still need to work to promote it and get seen by both existing and potential customers. Image quality and design.
  • SOCIAL MEDIA B2B  |  WEDNESDAY, JUNE 10, 2015
    [Organization, Work] Understanding the Millennial B2B Buyer Will Change How You Sell
    How does a B2B sales team adapt to selling to an organization populated, or even dominated, by millennials? It is critical for modern sales organizations to learn to sell where buyers are, and most importantly by engaging buyers where they do their research. Competition for millennials’ business is only a click away. think it is.
  • MARKETING ACTION  |  WEDNESDAY, JUNE 10, 2015
    [Organization, Work] Identity Theft, Data Management and You
    Not a day seems to go by without some organization or company acknowledging that a data breach has occurred, and given this relentless drumbeat of bad news, we are now becoming desensitized to the severity and importance of these issues when they happen. This list is updated daily, and published each Tuesday. It’s all about the opt-out!
  • HUBSPOT  |  TUESDAY, JUNE 9, 2015
    [Organization, Work] 5 Things Custom Manufacturing Websites Must Have
    List as many as you feel comfortable with and organize them into the services that they provide. 3) Certifications. Some potential customers will not consider working with you without the right certifications. Most custom manufacturers tell me “If I get them to the shop, they’ll want to work with us.”. What to focus on?
  • BIZNOLOGY  |  TUESDAY, JUNE 9, 2015
    [Organization, Work] Google Search is more Rain Man than Beautiful Mind
    Confirm that 301-redirects work properly : URLs from your old site should be redirected to your new site using permanent 301-redirect directives. If you are using Squarespace, it’ll just work as it’s built in and turned on and will look like this  gerr.is/sitemap.xml Google Search has a lot of eccentricities. Yeah no.
  • VERTICAL RESPONSE  |  TUESDAY, JUNE 9, 2015
    [Organization, Work] 3 Valuable Insights Into Selling Email Marketing to Your Clients
    Vyral Marketing does all the work for their clients of providing content for their videos and emails. It’s also necessary for their clients to understand how to build their email lists organically, be consistent and understand the results. So, how do you convince them to use the co-branded solution you set up with us?
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