• FATHOM  |  FRIDAY, OCTOBER 24, 2014
    [Organization, Work] Manufacturing Team Solders for Kids!
    '    . Earlier this week the manufacturing team at Fathom spent several hours working with the RePlay for Kids organization, learning how to solder. Feeling accomplished and fulfilled with a working modified toy is AMAZING! In the end they look like new or close to it! Lessons Learned: Soldering is fun! appeared first on Fathom.
  • CUSTOMER EXPERIENCE MATRIX   |  FRIDAY, OCTOBER 24, 2014
    [Organization, Work] SalesPredict Offers Highly Automated, Highly Flexible Predictive Modeling
    meant both that predictive models guide decisions at every stage in many marketing programs, and that models are used throughout the organization by marketing, sales, and service. 'A couple of weeks ago, I wrote that “predictive everywhere” is one of major trends in data-driven marketing. User interface is a second differentiator.
  • MADISONLOGIC B2B WHITE PAPERS  |  FRIDAY, OCTOBER 24, 2014
    [Organization, Work] Moneyball for Sales & Marketing
    at the start of a sales process might work well, while using competitive differentiation documents near the end. pieces of collateral work best. Understand your collateral batting order, and choose what works at different. repeatedly may work for a while. have to look back and see what has worked in this scenario.
  • MADISONLOGIC B2B WHITE PAPERS  |  FRIDAY, OCTOBER 24, 2014
    [Organization, Work] Interactive 24x7 Content: Why Online Presentations Belong in Every Digital Content Strategy
    content has led cutting-edge organizations to begin working a new. Every organization of any size has dozens if not hundreds. From marketing to sales to training to investor relations, business presentations structure and organize. In fact, potential online presentation content is all around us in every organization.
  • VERTICAL RESPONSE  |  THURSDAY, OCTOBER 23, 2014
    [Organization, Work] What Gmail’s Inbox App Means to Your Email Marketing
    Inbox is an app from Google that helps organize and group emails in your inbox by relevance, similar to how Gmail tabs work now. You can even teach Inbox to adapt to the way you work by choosing which emails you’d like to see grouped together.” What is Inbox? Image courtesy of the Official Google Blog.
  • STORIES THAT SELL  |  THURSDAY, OCTOBER 23, 2014
    [Organization, Work] Case Study Copywriters: Juggle More for Your Clients
    We visit one store for seafood and organics, another for the kind of tortellini my son likes, and another for our favorite brand of salsa. Choose a designer with work samples that match the type of clients you have. Consider working with a couple of designers to fit the various clients you have. High maintenance? Probably.
  • VOICE-BASED MARKETING  |  THURSDAY, OCTOBER 23, 2014
    [Organization, Work] Geo-Location Is the Answer to Connecting Mobile Callers With Your Nearest Store, Office, or Agent
    How does it work, and why does it matter for your business? Geo-Location: Why It’s Important and How It Works. Here’s how it works for mobile search: A consumer finds your paid or organic listing after running a search on their smartphone. Read on and learn. And those searches drive calls. businesses by 2018.
  • KOMARKETING ASSOCIATES  |  THURSDAY, OCTOBER 23, 2014
    [Organization, Work] 3 Google Analytics Custom Reports to Measure the Impact of Your SEO Efforts
    'The typical B2B organization has many unique web pages and content assets. Analyzing overall organic or referral traffic data is helpful, but sometimes those performance metrics do not indicate whether specific SEO efforts are working or allow us to properly frame the story of our efforts to important stakeholders.
  • MODERN B2B MARKETING  |  THURSDAY, OCTOBER 23, 2014
    [Organization, Work] Your Dream Team: The Marketing Trifecta
    So, I did a little daydreaming, and a little brainstorming and came up with, drum roll please, the Marketing Trifecta, a perfectly organized, marketing dream-team: Any well thought out, engaging, integrated marketing plan comes from a well-organized team. Play Owners are your strategists. Campaign Managers.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, OCTOBER 23, 2014
    [Organization, Work] The Un-Tapped Value of Employee Social Capital
    And there really is something to be had: Findings of my long term studies indicate that the corporate blog and micro-blog (examples are Yammer and SFDC’s Chatter) can lead to: a shared understanding of organizational roles, increased sense of group cohesiveness, improved work processes, higher efficiency and productivity. Why should you care?
  • SYNECORE  |  WEDNESDAY, OCTOBER 22, 2014
    [Organization, Work] Why Are Marketing Efforts Focused on Social, Local, Mobile?
    Because social ads allow you to tailor your posts by refining location, interests, social behavior, demographics, and connections, much of the marketing guess work can be solved by clearly defining your target audience. 'Sharing on social and surfing on mobile , smart local deals tied up in a string, isn’t SoLoMo your favorite thing?!
  • BIZNOLOGY  |  WEDNESDAY, OCTOBER 22, 2014
    [Organization, Work] 3 Don’ts of small business content marketing
    Marketing a small business can sap time and attention from actually doing the work of serving customers, but it has to be done. We are group-living organisms, after all, and we usually like to do what others think is right. Content marketing is one of the most valuable of these tools. Find out how below. Don’t fight this. Good luck.
  • MODERN B2B MARKETING  |  WEDNESDAY, OCTOBER 22, 2014
    [Organization, Work] Learn, Succeed, Lead: How to Go From SDR to Sales Leader
    Additionally, part of ‘acting the part’ is to become one of them – participate in after work bonding, inside jokes, etc. Work the room — from the people on the floor all the way to the top of your sales organization. What are your thoughts about how to move up in an organization? You need to be the whole package.
  • MARKETING ACTION  |  WEDNESDAY, OCTOBER 22, 2014
    [Organization, Work] 5 Email Metrics that Matter to Marketers
    Let’s take a look at five email metrics that matter to marketers – and the teams they work with – and discover some of the ways you can improve these numbers. If they’re identifying your messages as spam, your entire organization will have to deal with the consequences. Rather than purchasing lists, grow your database organically.
  • MARKETING ACTION  |  WEDNESDAY, OCTOBER 22, 2014
    [Organization, Work] 5 Email Metrics that Matter to Marketers
    Let’s take a look at five email metrics that matter to marketers – and the teams they work with – and discover some of the ways you can improve these numbers. If they’re identifying your messages as spam, your entire organization will have to deal with the consequences. Rather than purchasing lists, grow your database organically.
  • ENGAGE  |  WEDNESDAY, OCTOBER 22, 2014
    [Organization, Work] This is Your Brain on Content Marketing
    it’s a distraction from the real question: Does your organization have brainpower in the knowledge areas required for content marketing success? And the best marketers apply that mentality to their work. 'The marketing landscape is a complex space. Success is equal parts art and science. It Audience Insights. Journalistic Filter.
  • THE FORWARD OBSERVER  |  TUESDAY, OCTOBER 21, 2014
    [Organization, Work] 4 Reasons Why Social Media Is The WD-40 Of Inbound Marketing Success
    Social media can help put a human face on your organization and remind your customers that they are doing business with real people. Don’t be afraid to show some personality and convey that your company has a unique culture and is a pleasure to work with. 'Would you like more website traffic, leads, sales and happy customers? link].
  • HUBSPOT  |  TUESDAY, OCTOBER 21, 2014
    [Organization, Work] 43 Tweetable Answers to Top Questions About Twitter
    10) What are some new, effective ways to increase your organic following? Experiment with publishing tweets with and without links to discover what works best for your business.  'A few months ago, the  Sidekick team here at HubSpot decided everyone on the team should have a rapper name. was dubbed "Queen Tweet.". Twitter Questions.
  • KOMARKETING ASSOCIATES  |  TUESDAY, OCTOBER 21, 2014
    [Organization, Work] Content Marketing and Halloween: 5 Eerie Similarities
    The following year, as the decorations were being pulled out of storage, my Dad asked me to help him with a little project he was working on. Editorial calendars are a great way to stay ahead of the curve, remain organized, and ensure content is well-thought-out in advance. Be Original. Learn from the Competition. Image source ).
  • BIZNOLOGY  |  TUESDAY, OCTOBER 21, 2014
    [Organization, Work] The ole one two three four five six seven punch
    Forget a one-two punch, you’ll need to work on your one two three four five six seven combination. surgical mission might very well work occasionally, but in a hyper-connected world where you’re potentially competing with everyone with a Vocus/Cision, you can’t just fire and forget. Many Hands Make Light Work.
  • MODERN B2B MARKETING  |  TUESDAY, OCTOBER 21, 2014
    [Organization, Work] 5 Ways You’re Sabotaging Your Content Marketing
    'Author: Ellen Gomes Today, marketers create, launch and leverage content faster than ever but in order to stay at the top of their game they juggle many moving pieces while working to avoid the common pitfalls that plague content creation. This saboteur sneaks into an organization silently and can often go unnoticed.
  • WEBBIQUITY  |  TUESDAY, OCTOBER 21, 2014
    [Organization, Work] 11 Remarkable Guides to Marketing, Search, and Life
    Laura Click details more than a dozen ways to show your customers how much you appreciate them, from handwritten notes and and freebies to promoting their work: “As long as it’s not a conflict to do so, use your client’s products and services and look for ways to promote them. Classic Marketing Tactics That Still Work by Millennial CEO.
  • LEADERSHIP  |  TUESDAY, OCTOBER 21, 2014
    [Organization, Work] 3 Essentials of Learning for B2B Marketers — Explore, Discover, Experience
    This mindset, however, must percolate top down in an organization. Simon Sinek talks about how work-life imbalance is a problem of bad leadership. Is a learning culture thriving within your B2B organization? On the contrary, it is even more critical. Indeed, it is a New World we are in today. This is how we learn and grow.”.
  • B2B LEAD BLOG  |  TUESDAY, OCTOBER 21, 2014
    [Organization, Work] Message Personas: 40 Questions for your Buyer Personas
    Do you work at company headquarters or other site? Role in Buying Process: What is your role in the organization? What motivates you at work? What are your least favorite things to do each day at work? What 3 words would you use to describe your work environment? Describe yourself. What’s your career background?
  • VIDYARD  |  TUESDAY, OCTOBER 21, 2014
    [Organization, Work] Are you on Woo Woo? See how Adobe Crushes it With Video Marketing
    Anyway, it works the same way with the brands we love. Consider the still image that will attract a ton of clicks and after you’ve maxed out on organic reach, look into paid options that will capture the attention of your target audience where they hang out most. But, how do you do this? More importantly, how do you do it well ?
  • SYNECORE  |  MONDAY, OCTOBER 20, 2014
    [Organization, Work] Align Your Brand Messaging, Start From the Ground Up
    There are still far too many organizations conveying inconsistent messaging in their online presence. When I say “messaging” I mean a well-conceived strategy that is firmly established and clearly defined across your organization. When working through brand promises, keep these questions in mind: What value does it add to their lives?
  • SAZBEAN  |  MONDAY, OCTOBER 20, 2014
    [Organization, Work] Tell Your Company Story through Your Blog: Here’s How
    Take a look at a handful of companies with blogs that work. Whole Foods has always been a leader in fresh foods, organic fare and healthy alternatives to ready-made-meals. Their public core values include quality standards, organic farming, sustainability, animal welfare standards and community care. Whole Foods Whole Story.
  • SALES PROSPECTING PERSPECTIVES  |  MONDAY, OCTOBER 20, 2014
    [Organization, Work] 4 Lessons Learned After One Year as an Inside Sales Manager
    Stay organized! enjoy coming to work every day, and if I portray that to my team it is bound to rub off on them. Kim Staib, a Manager of Client Operations for AG, has been working here since May 2011. 'Next month marks an important milestone not only in my career at AG, but in my career in general. How to do this? became simple.
  • WRITTENT  |  MONDAY, OCTOBER 20, 2014
    [Organization, Work] 8 Ways What You Write Will Affect Your Bottom Line
    Ensuring your links are working. Taking the time to remove 100% of your errors is difficult if you’re trying to edit your own work. Never edit your work immediately. Adding high-quality resources to your work will enhance your credibility to readers and search engines. Give Them The Meaning: The Substance of Content.
  • FEARLESS COMPETITOR  |  MONDAY, OCTOBER 20, 2014
    [Organization, Work] Kraft Says It Gets Four Times Better ROI from Content Than Ads
    “The days of free organic reach are rapidly coming to an end,” she said. If Parmesan roasted potatoes and green velvet cupcakes are doing well organically on Pinterest, then Kraft adds them to beta tests for promoted pins as well. 'Think TV ads are a good investment? Guess again. Everything in quotes comes from AdAge.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, OCTOBER 20, 2014
    [Organization, Work] Social selling, social business, social employees and other hype
    had the pleasure of working with an amazing team at one of America’s biggest companies trying to move to “social enterprise.” They had metrics in place aligning their work to corporate objectives. Research showed their competitors were dramatically increasing their spending on personal selling and it was working.
  • MARKETING ACTION  |  MONDAY, OCTOBER 20, 2014
    [Organization, Work] The Benefits of Marketing Automation for Sales: Make the Most of Your Time and Money
    Or you’re working with limited resources? Recently, we conducted a case study with the Greater Philadelphia Chamber of Commerce (GPCC), a business networking organization with thousands of member companies representing more than 600,000 employees across three states. But what if you have a small team? Qualify Leads for the Sales Team.
  • HUBSPOT  |  MONDAY, OCTOBER 20, 2014
    [Organization, Work] Are Efficiency and Creativity at Odds With One Another?
    wore creativity on my sleeve and used it when I missed deadlines, to justify incomplete design work, or to get out of sharing pending design concepts with internal team critics. I’ve come to realize that the “creative” title is no longer an excuse for how I work and how I operate. Efficiency is working creatively.
  • ENGAGE  |  MONDAY, OCTOBER 20, 2014
    [Organization, Work] Social Media Lessons for Associations and Nonprofits
    resident, this means that not only do I have many friends working in the association and nonprofit sectors — changing the world and whatnot — but I also occasionally get to crash their parties (read conferences, panel breakfasts, and a happy hour or two ). Work at an association or nonprofit? 'Washington, D.C., As a D.C. But that’s OK.
  • MARKETING ACTION  |  MONDAY, OCTOBER 20, 2014
    [Organization, Work] The Benefits of Marketing Automation for Sales: Make the Most of Your Time and Money
    Or you’re working with limited resources? Recently, we conducted a case study with the Greater Philadelphia Chamber of Commerce (GPCC), a business networking organization with thousands of member companies representing more than 600,000 employees across three states. But what if you have a small team? Qualify Leads for the Sales Team.
  • HUBSPOT  |  SUNDAY, OCTOBER 19, 2014
    [Organization, Work] Facebook Isn't Dead: 10 Reasons to Keep Using It for Your Business
    With its falling organic reach, using Facebook for business might seem like a dying proposition. So pay a little, because it still works!". Even though organic reach is decreasing, brands can capitalize on Facebook referrals by producing shareworthy content that users feel compelled to show their friends. 10) It''s Not Dead Yet.
  • CUSTOMER EXPERIENCE MATRIX   |  FRIDAY, OCTOBER 17, 2014
    [Organization, Work] Dreamforce 2014: Process Is More Important Than Analytics
    really good organization has smoothly running processes that handle each situation according to rules that require little or no judgment. But nomenclature notwithstanding, the two systems do seem to work together. Of course, it’s cloud-based but so are other, newer approaches that are ultimately more flexible and scalable. a.k.a.
  • VOICE-BASED MARKETING  |  FRIDAY, OCTOBER 17, 2014
    [Organization, Work] 10 Stats That Underscore the Growing Value of Integrated Data Analytics
    More data equals more feedback on our marketing, and with that the opportunity to optimize what may or may not be working. 62% say creating a single, central customer marketing database that houses customer experience information is a priority for their organization. 'Marketing has become synonymous with data and analytics. Forbes) 4.
  • WRITTENT  |  FRIDAY, OCTOBER 17, 2014
    [Organization, Work] 32 Resources to Write Great Blog Headlines
    There is no need to work so hard at creating an amazing headline. How to Write Headlines That Work. You’ll also learn how each kind works, and when to use them. This resource offers you the power to organize your learning process in a really smart way. 7 More Sure-Fire Headline Templates That Work. 'Image source.
  • HUBSPOT  |  FRIDAY, OCTOBER 17, 2014
    [Organization, Work] The Social Media Manager's Guide to Staying Organized
    'Managing social media accounts for a brand, no matter how big or small, is not easy -- and one of the biggest and most consistent challenges is staying organized. We asked the people who run social media for their brands from across the United States for their best tips on staying organized. 1) Keep an updated content calendar.
  • 3D2B  |  THURSDAY, OCTOBER 16, 2014
    [Organization, Work] The Secret of Lead Generation For the Complex Sale — Part 1
    They know where they want to take their organizations. He’s not going to waste his time with a decision maker who hasn’t tasked someone in their organization to create a request for proposal (RFP). ll also work with you, so you understand all the pros and cons of various alternatives and help you through decisions you need to make.”
  • HUBSPOT  |  THURSDAY, OCTOBER 16, 2014
    [Organization, Work] 20 Tools for Creating and Delivering Amazing Presentations
    The platform gives you a bunch of presentation templates to use right away, and it''s very easy to customize them to your organization and presentation objective. Apple’s Keynote allows users to work between their Mac and iOS devices, as well as with people who use Microsoft PowerPoint. The best (and easiest) way to do that?
  • B2B MARKETING UNPLUGGED  |  THURSDAY, OCTOBER 16, 2014
    [Organization, Work] The Very Simple System For Picking Your Trade Shows
    If you are opening new offices, working on an acquisition or spinning off a division, plot those too. Second, you are sending a very strong message to the show’s organizers that they can’t take you (or anyone) for granted and they had better start coming up with new ways to add value. Why do we bother? Brand is why we bother.
  • MARKETING ACTION  |  THURSDAY, OCTOBER 16, 2014
    [Organization, Work] Skip Miller and Janelle Johnson Discuss the New Normal of Lead Qualification
    'Editor’s Note: William “Skip” Miller is President of M3 Learning , a company whose sales training tools are changing the way sales professionals get work done. If the sales organization can focus on a few things, early and upfront, with these leads, they’re not going get overwhelmed. Act-On’s a perfect example of that.
  • MARKETING ACTION  |  THURSDAY, OCTOBER 16, 2014
    [Organization, Work] Skip Miller and Janelle Johnson Discuss the New Normal of Lead Qualification
    'Editor’s Note: William “Skip” Miller is President of M3 Learning , a company whose sales training tools are changing the way sales professionals get work done. If the sales organization can focus on a few things, early and upfront, with these leads, they’re not going get overwhelmed. Act-On’s a perfect example of that.
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, OCTOBER 15, 2014
    [Organization, Work] Interview with Simon Sinek – Start With Why
    few years ago, I discovered that every single organization on the planet, even our own careers always function on the same three levels: what we do, how we do it, and why we do it. But very few people and very few organizations can clearly articulate why they do what they do. How do you make it stick with the organization?
  • BIZNOLOGY  |  WEDNESDAY, OCTOBER 15, 2014
    [Organization, Work] Yesterday’s webinar: How to Build Your Influencers in Social Media
    You’ll find out how to build and buff your brand online, working both on developing supporters and influence by expanding your brand onto different social media and communication platforms while increasing, deepening, and unifying the network you have with the network you’ll start developing over time. Are people liking your work.
  • WINDMILL NETWORKING  |  WEDNESDAY, OCTOBER 15, 2014
    [Organization, Work] How to Create a Unique Social Hotel Experience
    She works for HyperDisk Marketing managing social media accounts, writing website copy and executing SEO strategies for clients. Prior, she was with a destination marketing organization where she maintained the website along with launching and managing their social media presence. Author information. Debbie Miller. Debbie Miller.
  • HUBSPOT  |  WEDNESDAY, OCTOBER 15, 2014
    [Organization, Work] Want to Increase Your Blog's Conversion Rates by 87%? Try Focusing on Keywords
    Based on our previous blog lead attribution analysis , we already knew that the majority of the visitors we got to old, high-trafficked posts were coming from organic search. We did this by looking at the organic search traffic in HubSpot''s Sources Report. What in the Sam Hill is ''historical blog optimization,''" you ask? But Wait.
  • ENGAGE  |  WEDNESDAY, OCTOBER 15, 2014
    [Organization, Work] How Infrastructure and Speed Is Affecting Your Content Distribution
    From there, it''s about determining how your organization can bring unique value that they aren''t getting anywhere else. At a high-level, it works like this: We create a listening station:  We identify sources of industry relevant information, subscribe to them in various ways, and synthesize them into a pool of insights.
  • ENGAGE  |  WEDNESDAY, OCTOBER 15, 2014
    [Organization, Work] How to Create Real-Time Content with Long-Term Value
    From there, it''s about determining how your organization can bring unique value that they aren''t getting anywhere else. At a high-level, it works like this: We create a listening station:  We identify sources of industry relevant information, subscribe to them in various ways, and synthesize them into a pool of insights.
  • ENGAGE  |  WEDNESDAY, OCTOBER 15, 2014
    [Organization, Work] It Takes a Village (and a Strategy) to Raise an Audience
    Andrew Hanelly, senior vice president of strategy for  McMURRY/TMG , explains how important infrastructure really is in content distribution for his organization. We bring diverse perspectives to the table:  Each media program we work on is serviced by a team with diverse skill sets. This allows us to work faster and more effectively.
  • HUBSPOT  |  TUESDAY, OCTOBER 14, 2014
    [Organization, Work] The DiSC Assessment: How to Bring Out the Best in Your Management Style
    Being conscious of the extremes of your behavioral type will allow you to work more effectively with your direct reports, and transform from just a boss into a true leader. espouse using the DiSC behavioral assessment, but other popular tests will work as well. 'This post originally appeared on the Sales section of Inbound Hub.
  • MARKETING ACTION  |  TUESDAY, OCTOBER 14, 2014
    [Organization, Work] Dreamforce Attendees: Take the #Tchotchke Tchallenge!
    All contributions will go directly to GLIDE, a non-profit working to alleviate hunger and homelessness in San Francisco, and will be matched by Act-On with a monetary gift. 'We all want to do something to make the world a little bit better. The #Tchotchke Tchallenge. Tchotchkes run the gamut of cool to boring, old-hat to novel. San Francisco.
  • KOMARKETING ASSOCIATES  |  TUESDAY, OCTOBER 14, 2014
    [Organization, Work] Key Takeaways from MarketingProfs’ #ContentBootCamp
    Ann Handley says companies should make their brand the central focus of their organization: “Be a content brand, not a brand with content.”. During the content boot camp, Nick outlined what he believes should be the 4 main drivers of an organization’s content: Helpful. No, Nick did not resemble this scary drill sergeant man. Timely.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, OCTOBER 14, 2014
    [Organization, Work] The social media forecast: Cloudy!
    Google was beginning to incorporate social signals into organic search results  and I thought this would have B2B companies PILING onto the social web. Social for the enterprise  – What if we applied  social software to people working within a company ?  I’ve often made prognostications here on the blog. Gigantic, in fact.
  • MARKETING ACTION  |  TUESDAY, OCTOBER 14, 2014
    [Organization, Work] Marketing Automation’s Growing Role in Customer Lifecycle Management
    Oftentimes in many organizations the onboarding process is part of the customer success organization. LORI : So often a function, or an organization’s responsibility, is rather transactional. The marketing technology used for acquisition also works for post-acquisition engagement. 'An Act-On Conversation.
  • HUBSPOT  |  MONDAY, OCTOBER 13, 2014
    [Organization, Work] How to Write an In-Depth Post in Less Than Two Hours
    While that time frame may not work for everyone, the process definitely can. Usually, the single-screen display works just fine. It works. Here’s what this article looked like after about three minutes of thinking and working. The basic idea is just to create a structure so that the article is well organized.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, OCTOBER 13, 2014
    [Organization, Work] The secret to getting me to become your brand advocate
    There is a very large organization lobbying to get me involved in their annual meeting. attended one of their conferences (they paid me a small amount to make me economically whole) and I got a chance to meet executives and engineers working on cutting-edge ideas and systems. 'Influence marketing is becoming shrill and annoying. There.
  • MARKETING ACTION  |  MONDAY, OCTOBER 13, 2014
    [Organization, Work] The Benefits of Marketing Automation for Sales: Give Your Teams X-Ray Vision
    Let’s take a look at how this astonishing visibility works in the real world. Sorting through large numbers of visitors to find qualified leads was a time-consuming process for the sales organization. 'Marketing automation provides a variety of benefits to sales teams. For many sales teams, this visibility can be a real superpower. 
  • B2B LEAD GENERATION BLOG  |  MONDAY, OCTOBER 13, 2014
    [Organization, Work] Building Your Strategic Lead Generation Portfolio
    The best marketers approach their work like a portfolio manager would run a mutual fund. Are they working together in a complementary way to connect each step in the customer’s buying process? Review your channels in terms of what’s working and what’s not, and make adjustments. Rather, they must leverage a portfolio of channels.
  • SYNECORE  |  SUNDAY, OCTOBER 12, 2014
    [Organization, Work] HubSpot CRM: Breaking Down the Barriers between Sales and Marketing
    The benefit of aligning the two teams is often plays a key factor in driving up an organization’s bottom line. The Sales CRM within the HubSpot dashboard provide additional value to organizations that leverage them together. However, as a small organization we only used about 5% of the overall functionality of Salesforce.
  • FATHOM  |  FRIDAY, OCTOBER 10, 2014
    [Organization, Work] 3 Reasons Why SEO & PPC Are More Powerful Together
    SEO and PPC work better together and there are distinct advantages for continuing both simultaneously. If you have specific keywords that have moved to position number one or two organically, this doesn’t mean it is time to turn off PPC. Both digital strategies require research, analytics and weekly, if not daily, management.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, OCTOBER 10, 2014
    [Organization, Work] Q&A with Ann Handley: Because Every Marketer Writes!
    While the title of “Content Marketing Manager” has emerged across marketing organizations rampantly over the last few years, regardless of your team’s makeup – we all are challenged to embody the skills and tasks of this role. Second: Work that muscle. 'In marketing (and elsewhere) everybody writes. Bonus!
  • MARKETING ACTION  |  FRIDAY, OCTOBER 10, 2014
    [Organization, Work] Get Started with a Content Marketing Library
    The demand generation team is working to attract new customers, and is creating campaigns for buyers at every stage of the journey. You also develop an in-house sensibility around search engine optimization that gets organically shared across your content. like hearing this question, because I love answering it. Create that content.
  • HUBSPOT  |  FRIDAY, OCTOBER 10, 2014
    [Organization, Work] The Ultimate Guide to Hiring Effective Marketers
    The form is given out to those he works with. He talks about the results as follows: "Our concentration on SEO helped our ads get found more on Indeed.com and other job sites, as well as organically … Our ads were more aesthetically pleasing and easier to scan and because of that we saw users applying to more jobs. But, wait!
  • HUBSPOT  |  THURSDAY, OCTOBER 9, 2014
    [Organization, Work] A Look Inside Mashable’s Evolution [Interview]
    Is the strategy working? One of the biggest priorities at Mashable is finding the best way to distribute our content to Mashable’s growing community in the most exciting and organic way possible. 'Change is always difficult. well, that’s difficulty of the highest order. But Mashable didn’t wait to be forced to evolve.
  • BIZNOLOGY  |  THURSDAY, OCTOBER 9, 2014
    [Organization, Work] Knowledge as a service: people as a “de facto” Enterprise Service Bus
    'A question I often hear when speaking about how social collaboration technologies can make us all more productive is: if the organization becomes more productive, wouldn’t that make workers superfluous? It may simply be a network of people who can handle messy and incomplete information and still get the work done every day.
  • ENGAGE  |  THURSDAY, OCTOBER 9, 2014
    [Organization, Work] Launch a Twitter Account From Scratch With These 8 Tips
    Growing a presence on social media organically can be time-consuming and take regular and calculated effort. Tips to Organically Grow a Twitter Account from Scratch: Make social connections with bloggers, industry experts and industry publications that may be interested in sharing your content. Share relevant and compelling content.
  • HUBSPOT  |  THURSDAY, OCTOBER 9, 2014
    [Organization, Work] How to Design Content Remarketing Campaigns That Actually Work
    'You know content marketing works, so you''ve been plugging away at blog posts, ebooks, and other valuable, educational content for your potential customers. Ad formats matter to marketers because of how the ad auction works. How the heck does that work? It results in massive organic social engagement. About Ad Fatigue.
  • MARKETING ACTION  |  THURSDAY, OCTOBER 9, 2014
    [Organization, Work] Discover 3 Types of Marketing Automation Engagements for Agencies
    In addition, much of the creative work you do will be able to be tied to ROI, which means you’ll be better able to prove the value of your work to your customers. Your agency has the opportunity to become a valuable part of the client marketing team as you work together on a regular basis. Social media management and creative.
  • BLUE FOCUS MARKETING  |  WEDNESDAY, OCTOBER 8, 2014
    [Organization, Work] Who Does @Forbes Say Are the Top 50 Most Influential CMOs in Social Media? @Infegy #SocBiz
    know how hard each of you works, and it’s achievements like this one that help remind us that this hard work does indeed pay off. But as LeBret points out, there is still work to be done. 'Here at Blue Focus Marketing, we spend a lot of time talking about the importance of growing communities. But it’s not enough.
  • CRIMSON MARKETING  |  WEDNESDAY, OCTOBER 8, 2014
    [Organization, Work] Jim Kruger, CMO of Polycom: What to Change in Your Demand Generation Strategy to Double Your Sales Pipeline [Podcast]
    On this episode of Moneyball for Marketing, Jim shares with us some of the initiatives that have helped Polycom measure and improve demand generation from the top to the bottom of the funnel, and explains how the results have led to a bigger strategic seat at the table for Marketing within his organization. Demand Generation Podcasts
  • VOICE-BASED MARKETING  |  WEDNESDAY, OCTOBER 8, 2014
    [Organization, Work] 5 Ways Your Business Should Route Inbound Sales Calls That You May Not Have Tried
    This one is a lot easier to achieve if you’re working with a voice-based marketing automation platform. For example, if you have a web page dedicated to a particular product, that page can have a unique call tracking number that automatically routes the call to the organization, department, or representative that specializes in that product.
  • HUBSPOT  |  TUESDAY, OCTOBER 7, 2014
    [Organization, Work] Why We Need to Tell the Truth About Marketing
    I’ve been talking with numerous CMOs around the country -- while I’ll keep them anonymous, I can share that there is a growing concern for many of them around just how much work it takes to do marketing these days. But, all changes to the marketing industry aren’t making the work any easier. And CMOs are worried.
  • YOUR SALES MANAGEMENT GURU  |  TUESDAY, OCTOBER 7, 2014
    [Organization, Work] 2015 Sales Compensation Plans
    In short, sales compensation should be not just a tactical focus for your organization, but a strategic one as well. You and your sales leaders need a solid grasp of your overall industry and your organization’s place in it. Finally, take a hard look at your sales organization. 'Creating a Sales Compensation Plans.
  • LEADERSHIP  |  TUESDAY, OCTOBER 7, 2014
    [Organization, Work] CMO Spotlight: Michael Brenner, Business 2 Community
    In a recent interview, Michael was asked about how to increase the relevance and influence of marketing within an organization. Marketing has to stop taking orders and start representing the voice of the customer in the organization.”. No longer does the traditional method of advertise, promote, push, sell, work. agree 100%!
  • MARKETING ACTION  |  TUESDAY, OCTOBER 7, 2014
    [Organization, Work] Buyer Persona Basics
    Using matrices to organize this data makes it a lot more readable, concise, and easy to reference than a long list of characteristics for each persona, and sales and marketing teams will also be able to compare details and spot connections between the different segments. Those buyer personas you create are indispensable tools.
  • MARKETING ACTION  |  TUESDAY, OCTOBER 7, 2014
    [Organization, Work] Buyer Persona Basics
    Using matrices to organize this data makes it a lot more readable, concise, and easy to reference than a long list of characteristics for each persona, and sales and marketing teams will also be able to compare details and spot connections between the different segments. Those buyer personas you create are indispensable tools.
  • VIDYARD  |  TUESDAY, OCTOBER 7, 2014
    [Organization, Work] Top Takeaways From Ignite Keynote Speakers
    After Vidyard’s CEO Michael Litt opened the conference to a full house and explained that video is changing the way organizations deliver value, Greg Overholt from Students Offering Support (SOS) took to the stage to give a terrific example of how that’s true. Everyone can write once it becomes a habit that you work at everyday.
  • FATHOM  |  MONDAY, OCTOBER 6, 2014
    [Organization, Work] Forces Between the Laws of Marketing Power
    ” Much marketing power lies in creating a clear vision and organizing a durable structure for that vision. Work on the Hearts and Minds of Others. 'Over the course of the last 3 months, I’ve been reading  The 48 Laws of Power  by Robert Greene and exploring the sales and marketing parallels every Monday on this blog.
  • EMAGAZINE B2B BLOG  |  MONDAY, OCTOBER 6, 2014
    [Organization, Work] Your Analytics Questions Answered (Interview)
    like for my clients to be above the 6-10% referral traffic mark but that tends to be a lot to ask of the size of marketing departments I work with. What is the best percentage breakdown for organic/referral/direct/email traffic? The only thing I can point to, to give a benchmark would be organic traffic. That’s a good question.
  • KOMARKETING ASSOCIATES  |  MONDAY, OCTOBER 6, 2014
    [Organization, Work] The 2015 B2B Content Marketing Report Brings New Insight on Strategy, Implementation
    While the adoption of content marketing has certainly become prevalent across B2B organizations, the separation between good and great organizations revolved around one key theme: documentation. As content marketing continues to grow, the demand for talented employees who can work in this vertical is also increasing.
  • MARKETING ACTION  |  MONDAY, OCTOBER 6, 2014
    [Organization, Work] 5 Email Key Performance Indicators You Should be Tracking
    What’s really important to your organization? Benchmarks can be valuable for spotting trends and understanding some general information about the kinds of results other organizations in your industry are getting from their email programs. So, are your emails working? For a retailer, it might be pretty simple. KPIs for Email.
  • HUBSPOT  |  FRIDAY, OCTOBER 3, 2014
    [Organization, Work] 10 Fresh Ways to Get Better Results From Your Blog Posts
    the hard work is all done, right? While we all wish we could just sit back, put on a pot of tea, and watch the traffic to our posts come pouring in, it doesn''t quite work that way. Take advantage of paid content distribution opportunities to amplify your message and supplement your reach on organic search. 'Congratulations!
  • MARKETING ACTION  |  FRIDAY, OCTOBER 3, 2014
    [Organization, Work] The Wild and Woolly World of Marketing Agency Names
    'One of the best things about working for a marketing agency is that creativity is part of the job description. Sure, there are still venerable organizations out there like Wieden & Kennedy and Ogilvy & Mather. Fruits and vegetables are a great fit for creative organizations because they indicate freshness and health.
  • LEAD411  |  THURSDAY, OCTOBER 2, 2014
    [Organization, Work] Dreamforce Cheatsheet for Sales Pros
    Join us to learn what significant trends are impacting sales organizations today, how companies are taking advantage of the trends to drive efficiencies, and to gain competitive advantages. These panelists and moderators have worked with hundreds of companies as they implement specialized prospecting (sales development) teams.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, OCTOBER 2, 2014
    [Organization, Work] Modern Marketing Essentials Guide to Content Marketing [New eBook]
    Whether you’re new to the content party and want to get your feet wet, or already have an existing strategy in place that’s working well, it’s important to stay committed to the following principles at every point in your organization’s content marketing planning process. We’ve got you covered. Content Marketin
  • WINDMILL NETWORKING  |  THURSDAY, OCTOBER 2, 2014
    [Organization, Work] 8 Ice Bucket Challenge Social Media Take-Aways for Nonprofits
    Claire brings 30 years of frontline development and marketing leadership experience to her work as principal of her social benefit consulting firm, Clairification. Her passion is instilling an institution-wide culture of philanthropy to help organizations build constituencies and drive increased income to sustain and expand missions.
  • ENGAGE  |  THURSDAY, OCTOBER 2, 2014
    [Organization, Work] Marketing to Millennials: Why Did the Millennial Cross the Road?
    'Understanding what drives the behavior of millennials is an issue organizations across the economy are dealing with. One of their main challenges—as is the case with most organizations—is building a relationship with younger audiences. We saw what was culturally relevant, did the hard work of adding context to it, and we shared it.
  • FATHOM  |  WEDNESDAY, OCTOBER 1, 2014
    [Organization, Work] 4 Paid Content Promotion Tactics for Manufacturers
    Pricing works on a cost-per-click model. Seasonally-focused content also works well on this platform. great feature of StumbleUpon is the way the paid program works. Organic reach on this channel is now less than 2 percent (ouch!). 'You know your manufacturing audience. Deep breath. It’s out there. It’s live. Outbrain.
  • HUBSPOT  |  WEDNESDAY, OCTOBER 1, 2014
    [Organization, Work] A Bigger Marketing Budget May Be an SLA Away
    For those unfamiliar with sales/marketing SLAs, they generally work like this: The marketing leader commits to generating a certain number of leads that meet a particular quality score, while the sales leader agrees to follow up with those leads in a pre-determined amount of time. Not me. But Marketing needs Sales to do things, too.
  • FATHOM  |  WEDNESDAY, OCTOBER 1, 2014
    [Organization, Work] What You Need to Know About Hospital Retargeting
    How Does Retargeting Work? The advertiser creates “lists” or “audiences” that then organizes the user in a particular group based the page a user did or did not visit. 'Site retargeting is a very common and effective paid advertising strategy. JavaScript code is installed on your web site. Why is Retargeting Effective?
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, OCTOBER 1, 2014
    [Organization, Work] 3 Sales Tools That Are Changing the Way Salespeople Do Business
    At the same time, the tools that salespeople rely on have evolved and have changed how salespeople gain insight into leads, interact with customers and prospects, and organize their efforts. For Gmail users, Streak is useful because it works within your inbox, eliminating the inefficiency of hopping back and forth between inbox and CRM.
  • B2B MARKETING INSIDER  |  WEDNESDAY, OCTOBER 1, 2014
    [Organization, Work] The 1 Key To Success In Content Marketing (And Life)
    Where I also mentioned the number one factor for content marketing success: It all starts with having a documented content strategy that starts with the why, and then works through the who, the what, the how, and the when of the brands content marketing efforts. And then review them every day. Let me save you 1,285 clicks. Content Marketing
  • B2B MARKETING UNPLUGGED  |  WEDNESDAY, OCTOBER 1, 2014
    [Organization, Work] Pssst. Trade Shows Suck at Lead Generation. Pass it on.
    Cost of the booth space, shipping, equipment, toys, furniture, internet connection that never quite works, carpet and trinkets: $50,000.  Oh, and let’s back out the other vendors, students, speakers, organizers and those Shriners who showed up a week early for their own event. 'Sales squirrels ignoring you? Select all that apply.
  • MARKETING ACTION  |  WEDNESDAY, OCTOBER 1, 2014
    [Organization, Work] 10 Things B2B Marketers Should be Doing on LinkedIn
    Specific sections were added to allow students to showcase projects, honors and awards, organizations, courses, and even test scores. Note that circle S’s A/E/C Showcase page has copy that describes the benefits of working with the company. 'It’s no secret that LinkedIn is the world’s largest professional network on the Internet.
  • HUBSPOT  |  WEDNESDAY, OCTOBER 1, 2014
    [Organization, Work] Say 'Yes' to Drugs? The History of Pharmaceutical Marketing
    And all I mean by "direct-to-consumer" is that marketers aren''t appealing to doctors or health care organizations with their marketing messages: They''re targeting people/patients directly. However, the ads cannot include any information about what a drug does or how it works. But don''t worry! Go tell your doctors about it!".
  • VIDYARD  |  TUESDAY, SEPTEMBER 30, 2014
    [Organization, Work] Vidyard to offer non-profits access to video marketing platform
    With access to the right video marketing tools and data, these organizations can optimize their video content to not only increase their reach and impact, but to help them turn views into action that matters. With Vidyard, we have the tools and data we need to get the most out of our video content. About Vidyard. Media Contact: Tyler Lessard.
  • FEARLESS COMPETITOR  |  TUESDAY, SEPTEMBER 30, 2014
    [Organization, Work] Clueless Hiring Managers – Check out this example
    At this time, we have decided to concentrate our attention on other candidates who we believe best meet the current needs of our organization.  Here are but a few examples: When I worked for Business Objects and grew GE by 424% in just 12 months. 'For the role of Chief Sales and Marketing Officer. “Why depend on others?
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