• HUBSPOT  |  WEDNESDAY, JULY 29, 2015
    [Organization, Work] What to Do When Your Prospect Takes a Strange Turn in the Buyer’s Journey
    Make sure that you take every opportunity to ask about other potential projects where your organization might be able to help. 2) Where is Everybody? Reach out beyond – If you’re in B2B, then your prospect is likely not the only person who works at their company. This is the 4 th dimension of the sales funnel. So what do you do?
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, JULY 29, 2015
    [Organization, Work] 8 Tips to Jump Start Your Account-based Marketing
    Has your organization reached saturation with its horizontal strategy and needs to reallocate resources? Create a realistic plan by pinpointing the types of accounts your organization can successfully close. Some people are okay reading the reviews and making a decision. Others need to have that first-hand experience. Define Goals.
  • B2B MARKETING INSIDER  |  WEDNESDAY, JULY 29, 2015
    [Organization, Work] 5 Signs You Don’t Know Your B2B Customer
    For a board game, this strategy works well. If the assumptions are coming from the very top of an organization, it can be seem impossible to convince otherwise; seek to apply as much data as possible to assumptions to help validate, or invalidate, ideas. 4. Do you remember the board game Guess Who? But take a close look. This month?
  • HUBSPOT  |  WEDNESDAY, JULY 29, 2015
    [Organization, Work] 8 of the Best B2B Publisher Email Newsletters
    Not exactly a catchy title unless you happen to work in food and beverage manufacturing and don’t want to inadvertently make people sick. We like the clean design that’s smartly organized and well-labeled so readers know exactly what type of content they’ll be viewing (featured articles, sponsored white papers, events, products, etc.).
  • MARKETING ACTION  |  WEDNESDAY, JULY 29, 2015
    [Organization, Work] Digital Debris: Why Data Needs an Expiration Date
    According to the Compliance, Governance, and Oversight Council (CGOC), an estimated 69% of all the data collected by organizations today has lost most, if not all, of its business, legal, or regulatory value. Of course, the size of your organization and the extent of your data storage are factors in determining how and when you deal with it.
  • LEADERSHIP  |  TUESDAY, JULY 28, 2015
    [Organization, Work] The Key to B2B Marketing Transformation: Integrate People, Processes and Technology
    We exchange notes with thought leaders in the industry on a range of topics and challenges faced by B2B organizations. Overall, the responses were: B2B organizations require strategic advisory services to help them plan their business ecosystem models. Package your content to work well with different channels. Is there one?
  • NUSPARK  |  TUESDAY, JULY 28, 2015
    [Organization, Work] Effective Social Selling = Mindset over Tactics
    When it comes to turning leads into sales, the relationship-building work lands squarely on the shoulders of sales teams—yet the lion’s share of social media funding usually goes to marketing. Their experience with the people in your organization builds their perception of your brand. Some discount social altogether as a non-starter.
  • VIDYARD  |  TUESDAY, JULY 28, 2015
    [Organization, Work] Calling All Video Marketers: Get Inspired and Get Recognized
    Marketers like you work hard to create videos that excite viewers and convert them into customers. It takes hard work, and maybe even a little sweat and tears along the way. Video marketing helps engage audiences and close more deals than any other content type. But it doesn’t happen all on its own. Pure Storage. Act-On. Elekta. Cisco.
  • VERTICAL RESPONSE  |  TUESDAY, JULY 28, 2015
    [Organization, Work] Twitter’s New Analytics: What You Need to Know
    Twitter Analytics is now offering users more tools than ever before to manage, organize and analyze their tweets and followers. How it Works. For example, you could look at how All Twitter Users size up to Your Organic Audience, as shown here: How Audience Insights Can Help You. Post content your organic followers will enjoy.
  • HUBSPOT  |  TUESDAY, JULY 28, 2015
    [Organization, Work] Type A vs. Type B: Does Personality Type Matter at Work?
    Organized, ambitious, competitive, and sometimes a little impatient. They tend to be more ambitious, organized, time-oriented, impatient, and tend to stress themselves out by taking on more than they can handle. What matters really matters is how you work in day-to-day scenarios. Which systems help you stay organized at work?
  • HINGE MARKETING  |  TUESDAY, JULY 28, 2015
    [Organization, Work] 7 Strategies to Generate Better Accounting Leads
    Specialization in a certain role within organizations. It works best when combined with very useful content (content that is also SEO optimized) and social media (to help share that content). Why is it so challenging to generate qualified accounting leads? There are a couple of good reasons. The result is as inevitable as death.
  • VIDYARD  |  MONDAY, JULY 27, 2015
    [Organization, Work] Marketing Automation: The Foundation of Your Marketing Tech Stack
    Why add marketing automation into your stack? A MAP can help you organize and manage those complex and time consuming tasks that need to be coordinated with each other, including: Social media marketing and other early-funnel tactics to attract leads. Campaign analytics that show which campaigns really work and which channels deliver.
  • MODERN B2B MARKETING  |  MONDAY, JULY 27, 2015
    [Organization, Work] 3 Ways for Marketers to Take on the Growing Subscription-Based Economy
    To deliver consistently on the brand promise over the long-term, marketing organizations must collaborate with other parts of the company that engage with the customer after the sale. To support ongoing customer loyalty and engagement, you’ll need to work with other groups involved in the ongoing customer relationship. 2.
  • B2B MARKETING INSIDER  |  MONDAY, JULY 27, 2015
    [Organization, Work] Why Personas Fail
    In reality, organizations are struggling to realize value from buyer personas as they relate to a complex sales and marketing process. surefire way to create personas that don’t work is to do so in a conference room, doors shut, without involving other departments or speaking with real buyers. 5. Why is this the case? Personas fail: 1.
  • MARKETING ACTION  |  MONDAY, JULY 27, 2015
    [Organization, Work] Successful Sales and Marketing Alignment, Part 4: When to Pass a Lead to Sales
    This post is part of a series to help B2B organizations understand and implement sales and marketing alignment. In many organizations, marketing creates a qualified lead definition but sales never sees it – or agrees to it. Part one was about getting started. Part two showed how to identify the target buyer and their journey.
  • HUBSPOT  |  SATURDAY, JULY 25, 2015
    [Organization, Work] 82% of Managers Aren't Cut Out For the Job: Do You Have What It Takes?
    Ironically, [Gallup's chief scientist Jim] Harter is convinced that the most highly talented manager prospects are hiding in plain sight within organizations, and the use of some predictive analytics tool can help them make more informed hiring decisions," Mark C. This post originally appeared on HubSpot's Sales blog. It's probably not you.
  • FATHOM  |  FRIDAY, JULY 24, 2015
    [Organization, Work] Healthcare Digital Marketing Industry Update – July
    Here’s how it works: You download the Periscope app into an iOS or Android device. This impacts the business strategy your organization is developing now. Once a month, Fathom Health provides our clients with the latest digital marketing industry news. Starting now, we’re making those updates available to all Fathom blog readers.
  • FATHOM  |  FRIDAY, JULY 24, 2015
    [Organization, Work] Tango Strategy: Approaching Marketing Like a Ballroom Dancer
    At the same time, I spend 100% of my working life practicing and thinking about marketing. Just as a pair of dancers move around one shared point, marketing of the future needs to cohere across an organization, as well as meet the needs of different audiences. My instructor and I competing in a national-level chacha heat. Discipline.
  • KOMARKETING ASSOCIATES  |  FRIDAY, JULY 24, 2015
    [Organization, Work] 5 Ways to Modernize Your B2B Branding and Marketing Online
    Oftentimes, B2B organizations get the stigma of being out-of-date and slow to respond to what’s popular in technology and today’s market. Running a few mock-ups by some employees as a “test group” can also help you decide what works best. Fresh Colors and a New Logo. Sleek Design / UX. Unlimited Kindle books.
  • HINGE MARKETING  |  FRIDAY, JULY 24, 2015
    [Organization, Work] Paid Advertising in Professional Services: Which Platform is Worthwhile?
    This is in contrast to getting those visitors to come organically. PPC can be a great way to build firm visibility and drive traffic for specific campaigns, but should only be set up by professionals that have a deep understanding of how it works. You have a range of marketing tools and tactics at your disposal. Pay Per Click (PPC).
  • SYNECORE  |  FRIDAY, JULY 24, 2015
    [Organization, Work] Email Marketing ROI: Measure with Ease Using HubSpot
    After opening the Sources application, you will see a graph representing the following sources: Organic Search – Discover the keywords and search engines that are bringing visitors to your site. Therefore, even if your email ROI isn’t in the black, it doesn’t necessarily mean your email marketing isn’t working. Don’t believe me?
  • HUBSPOT  |  FRIDAY, JULY 24, 2015
    [Organization, Work] 13 Productivity Tips for the Busy Professional [Infographic]
    You think back on the week: What could you have done differently to get your work done and leave at a decent hour of the day? Finding the time to get all of your tasks done while also having a personal life can be tricky, but the key isn’t to work longer hours – you’ve got to be more productive in the hours you are working.
  • CMO ESSENTIALS  |  THURSDAY, JULY 23, 2015
    [Organization, Work] How Video Marketing Killed the Viral Star…
    The fact is, the majority of marketers who use video aren’t trying to go viral anymore; they’re aiming to deliver value – to their organizations, to their viewers, or to both. In these cases, arguing “why not” won’t really work well, but challenging how the video will actually fit into your marketing programs can be a useful alternative.
  • MADISONLOGIC B2B WHITE PAPERS  |  THURSDAY, JULY 23, 2015
    [Organization, Work] Moneyball for Sales & Marketing
    at the start of a sales process might work well, while using competitive differentiation documents near the end. pieces of collateral work best. Understand your collateral batting order, and choose what works at different. repeatedly may work for a while. have to look back and see what has worked in this scenario.
  • MADISONLOGIC B2B WHITE PAPERS  |  THURSDAY, JULY 23, 2015
    [Organization, Work] Interactive 24x7 Content: Why Online Presentations Belong in Every Digital Content Strategy
    content has led cutting-edge organizations to begin working a new. Every organization of any size has dozens if not hundreds. From marketing to sales to training to investor relations, business presentations structure and organize. In fact, potential online presentation content is all around us in every organization.
  • THIRD AND TWO B2B WHITE PAPERS  |  THURSDAY, JULY 23, 2015
    [Organization, Work] Smart B2B Advertisers are Focusing on Immediate, Linear Approaches
    organizations to hire her / him because with. That organization will usually fail to. medium-sized organizations, non-profits and. Three 'better ideas' that work well. Organizations measure success by the exposure. organizations never stop to consider their digital. Legendary Ad Executive David. acquisition.
  • VIDYARD  |  THURSDAY, JULY 23, 2015
    [Organization, Work] Why Marketers Fail at Video: Top Three Challenges and How to Overcome Them
    Video can benefit all functions of an organization, as it has the potential to make connections and drive action among different customer segments and buyer stages. Work through how that story will play out over time, and set expectations for how the timeline will unfold. After enduring 108.6 Where to?” she asked. My answer? Now What?
  • WINDMILL NETWORKING  |  THURSDAY, JULY 23, 2015
    [Organization, Work] How to Speak at the Social Tools Summit
    My first Social Tools Summit, the first social media conference to bring together the companies that develop the social media tools that run our social media organizations as well as the executives and practitioners in companies that are utilizing them or want to learn more about them, was held in Boston on May 12 and […].
  • MODERN B2B MARKETING  |  THURSDAY, JULY 23, 2015
    [Organization, Work] 7 Lessons To Help You Produce Content That Converts
    For brands and organizations, the ability to “build a content marketing supply chain and determine how to create, curate and cultivate content” is critical. Content conversion metrics are unique to your industry, nature of business, customer base, organization phase of growth, and marketing budgets. What gets measured, gets managed”.
  • B2B MARKETING INSIDER  |  THURSDAY, JULY 23, 2015
    [Organization, Work] The Rise Of The Citizen Storyteller: Part 2
    The term “citizen journalism” emerged in the late 1980s when professional journalists began to change the way that they did their work. In an earlier post , I talked about why brands need to make sure that the entire marketing organization is marching in step when it comes to telling the brand story. Citizen Storytellers.
  • MARKETING ACTION  |  THURSDAY, JULY 23, 2015
    [Organization, Work] Fun with Mnemonics: Set SMART Marketing Goals
    These measured results tell you what is working and can show off the marketing team’s effect on lead generation, lead nurturing, and ultimately revenue. A: Achievable. When execs know you’re working to achieve a business objective they hold dear, you’re more likely to get budget. Ready, Set, GOAL! Play it SMART. Make sure it is SMART.
  • HUBSPOT  |  WEDNESDAY, JULY 22, 2015
    [Organization, Work] Quality vs. Quantity: A 6-Month Analysis of the Age-Old Blogging Debate
    But that’s not how blogging works in real life. We implemented a new strategy to update, optimize, and republish old posts to increase organic traffic and lead gen. Benchmark : (23 posts per work week) This was our typical frequency and editorial distribution, just to give us a reference point for the following two phases.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, JULY 22, 2015
    [Organization, Work] If you can’t measure marketing ROI, find the right alternative
    Here are the three steps that have worked for me when I’ve followed them (and I’ve regretted when I stopped after just the first step or two). 1. For the rest of us, we need to work backwards to find metrics that are as close as possible to the results the business values. By Eric Wittlake, {grow} Contributing Columnist.
  • HUBSPOT  |  WEDNESDAY, JULY 22, 2015
    [Organization, Work] 14 of the Best College Websites (And Why They're So Awesome)
    Now that Google's algorithm awards mobile-friendly websites , it's even more important for organizations to optimize their websites for visitors coming from desktop, tablets, and smartphones. Bucknell's website, which was nominated for Best Website Redesign at the Webby's in 2014, is a wonderful example of website personalization at work.
  • MARKETING ACTION  |  WEDNESDAY, JULY 22, 2015
    [Organization, Work] How Marketing Automation Can Release You from Spreadsheet Purgatory
    Spreadsheets still have their place in many organizations; that place is just no longer the command center of your sales and marketing operations. Let’s create a spreadsheet to track a revolving schedule of coffee-making task lists organized by color, date and staff seniority. 2. Only half of your staff uses spreadsheets correctly.
  • FATHOM  |  WEDNESDAY, JULY 22, 2015
    [Organization, Work] How to Use Twitter Audience Insights for Your Content Strategy
    What works on Twitter may not work on Facebook, since your audiences could be different. Then select ‘Your Organic Audience’. Digital content is becoming more and more audience-focused – finally. Using Twitter’s audience insights for social media is one thing – but how can it be leveraged for a content strategy? Be creative!
  • FATHOM  |  WEDNESDAY, JULY 22, 2015
    [Organization, Work] How to Use Twitter Audience Insights for Your Content Strategy
    What works on Twitter may not work on Facebook, since your audiences could be different. Then select ‘Your Organic Audience’. Digital content is becoming more and more audience-focused – finally. Using Twitter’s audience insights for social media is one thing – but how can it be leveraged for a content strategy? Be creative!
  • FATHOM  |  TUESDAY, JULY 21, 2015
    [Organization, Work] Leverage Your Hospital Ratings from the U.S. News & World Report
    They did the hard work, now it’s our turn to help them reap the benefits with a sound digital marketing strategy to share this great news! These are simple ways to get the message out of your new rankings to current and prospective patients and to also help with your organic rankings. Another recommendation is to include the U.S.
  • HUBSPOT  |  TUESDAY, JULY 21, 2015
    [Organization, Work] Rebranding Your Company? How NOT to Kill Your SEO in the Process
    So much of the work we do in marketing is based on building brand recognition and online visibility – and when not done properly, transitioning to a new name and domain can put that all at risk. But the work was far from over. Step 1: Preliminary Work. Break it down by channels like organic, referral, direct, etc. Links.
  • EMAGINE B2B BLOG  |  TUESDAY, JULY 21, 2015
    [Organization, Work] 5 Vital Signs Your Website Needs To Be Revived
    Blog about overall health tips, how to stay healthy during flu season, or quick exercises for the working mom. Mobile accessibility is just as important for healthcare organizations as it is for consumer brands. It’s time for your yearly check up and we all know what’s coming next: avoidance. We get it! Patients aren’t solely patients.
  • ANNUITAS  |  TUESDAY, JULY 21, 2015
    [Organization, Work] The Only Analytics That Matter Are Your Own
    There is access to endless discussion groups and “best practices” that encourage us to follow what works for other marketers in terms of effective demand generation planning. The problem with what is working for everyone else is that everyone else is doing it. Without looking at a calendar, I always know when it is Tuesday.
  • HUBSPOT  |  TUESDAY, JULY 21, 2015
    [Organization, Work] Content Marketing Strategy: A Comprehensive Guide for Modern Marketers
    To explain how content marketing works, we first have to agree on a definition. But your work is done now. These should help you hire the right people, and have them "sitting" in the right spot in your organization. Excellent organizational skills to work independently and manage projects with many moving parts. Not bad.
  • LEADERSHIP  |  TUESDAY, JULY 21, 2015
    [Organization, Work] B2B Personalization is Still Far from ‘Wash-Rinse-Repeat’ Mode …But You Can Create the Right Framework
    He made an appointment and worked hard on a presentation for Charlie. According to Ty McMahan, “It’s weaving a culture of service into the ethos of a business or brand and empowering an entire organization to have the ability to anticipate and react to customer needs.”   (Ty is senior director of marketing and content at StellaService.
  • HUBSPOT  |  TUESDAY, JULY 21, 2015
    [Organization, Work] Growing Your Publication's Email List (The Right Way)
    Not only are organic subscribers free of charge, but they also tend to be a better fit for your content — thus converting more readily on future lead generation and sales efforts. Email list growth is an important step towards monetization for most publishers, but it can be a lot of work to make that growth happen. An important note.
  • HUBSPOT  |  MONDAY, JULY 20, 2015
    [Organization, Work] How to Master Content Marketing on LinkedIn
    Once you have a clear understanding of why you're writing the content (and who you're writing it for), try to come up with a handful of working titles based on your audience's challenges. Organize the content on a calendar and decide when you want to share them. And what if you're not ready to invest in paid advertising? More exposure.
  • HUBSPOT  |  MONDAY, JULY 20, 2015
    [Organization, Work] Today’s Biggest Content Marketing Challenge (And How to Overcome It)
    There’s a common thread in this content marketing saga: nearly all organizations are creating content, but less than half are confident in their abilities to create content that engages. It’s also much easier to garner greater budgetary support (How many times have you heard your boss say “We have endless budget for strategies that work. ”?).
  • HINGE MARKETING  |  MONDAY, JULY 20, 2015
    [Organization, Work] From Resident Expert to Visible Expert?: The Story of Rita Keller
    Her consulting work began with the firm’s existing client base as they requested her help with strategic and organizational issues to make themselves more competitive. “It’s worked really well for me,” she says. Soon she began focusing her work on firms with fewer than 50 employees. Not Just a COO.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, JULY 20, 2015
    [Organization, Work] How to Match Great Content to Your Sales Funnel
    This is the middle ground where organizations tend to get lost and prospects tend to slow down. No matter where you are in the funnel, it's a marriage between sales and marketing—they must work together to help the prospect become a customer. In the B2B marketing world, the buying cycle is long. Top of the Funnel.
  • BIZNOLOGY  |  MONDAY, JULY 20, 2015
    [Organization, Work] 11 signs you don’t have a strategy
    If a strategy isn’t created around them, then your strategy isn’t going to work. “If you want something new, you have to stop doing something old”. Peter F. Drucker. strategy is a plan of action to achieve a major aim and future result. It requires commitment because making change is difficult. They are interdependent, but different.
  • HUBSPOT  |  MONDAY, JULY 20, 2015
    [Organization, Work] How to Use Analytics to Get a Promotion: 10 Metrics That'll Help Your Cause
    The sad truth is this: You can work really hard, check all the boxes, come in early and stay late, and still not earn the promotion you want. Let's look at which metrics can help you show your work in certain areas. Once a marketer creates a piece of content, their work isn't done. What's missing?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, JULY 20, 2015
    [Organization, Work] 5 Reasons companies are bringing their marketing in house
    Here’s a significant trend described in a very fine digital marketing  research report from SoDA — in the past year there has been a dramatic spike in the number of companies who no longer work with outside marketing agencies — 27 percent, up from 13 percent in the previous year. What is the cause of theis striking trend?
  • MARKETING ACTION  |  MONDAY, JULY 20, 2015
    [Organization, Work] Successful Sales and Marketing Alignment, Part 3: Designing the Lead Process
    This post is part of a series to help B2B organizations understand and implement sales and marketing alignment. That means they can’t really work together to solve problems or optimize their programs. Part one was about making sure you have the right information to get started. Define the steps. Assign responsibilities.
  • AVITAGE  |  FRIDAY, JULY 17, 2015
    [Organization, Work] How To Fix Your Sales Content Problem
    Given the role of the sales organization to deliver primary business outcomes — new customer acquisition and profitable revenue growth — if your sales content sucks (technical term in the content business) why would you think your marketing content is any better? suggest you probably have a “customer content” problem.
  • CUSTOMER EXPERIENCE MATRIX   |  FRIDAY, JULY 17, 2015
    [Organization, Work] Predictive Analytics: Should Automated Content Selection Work by Segment or Individual?
    Segment-based systems work best when only a few choices are available. Dynamic content within email campaigns often works exactly this way. In fact, I’d argue that state-based segmentation is essential for individual-level optimization because states provide a framework to organize the masses of detailed customer data.
  • LEADERSHIP  |  FRIDAY, JULY 17, 2015
    [Organization, Work] Interesting Infographics: Getting The Most Out Of Your Meetings
    There are 25 million meetings a day in the United States; 15% of the average organization’s collective time is spent in meetings. Middle managers spend 35% of their time in meetings; upper management spends fully half of their working hours in meetings. You’re not alone. The reasons for the waste are simple but painful.
  • BIZNOLOGY  |  FRIDAY, JULY 17, 2015
    [Organization, Work] Improve your content for website search
    Most of my clients want their website search to work–they really do. But they aren’t sure how to get all the folks who create the content all over their organization to do it right. You get what you measure. You’ve probably heard that quote before, but how does it apply to website search? Like this post?
  • SYNECORE  |  FRIDAY, JULY 17, 2015
    [Organization, Work] Benefits of HubSpot's Social Media Tool
    However, when you’re dealing with small-to mid-sized organizations, the bottom line always comes down to questions such as: How many leads did we generate? You’re probably thinking that accomplishing all of this would be a lot of work, requiring a bunch of software and a team of analysts, right? What Would That Look Like? Wrong!
  • B2B MARKETING INSIDER  |  FRIDAY, JULY 17, 2015
    [Organization, Work] Why B2B Suffers From Marketing Myopia
    B2B marketers still suffer from myopia because they’re too near-sighted about the work that they do. They don’t understand the ultimate purpose of their work – to create and evolve a customer. If you don’t know the purpose of your work, how can you create an effective strategy? Certainly a groundbreaking concept at the time.
  • E-QUIP  |  THURSDAY, JULY 16, 2015
    [Organization, Work] The Branded Experience Delivery Process
    We would never entrust our technical work products to such an unstructured approach. Others fail to provide clients the personal attention and responsiveness they expect, focusing instead on the technical aspects of the work. The starting point is to uncover what the client expects in terms of the working relationship. Design.
  • KOMARKETING ASSOCIATES  |  THURSDAY, JULY 16, 2015
    [Organization, Work] How to Develop an Authoritative Voice in Any Content Niche
    Decide who you are,” recommends David Drickhamer in a CMI article on impactful writing.  “It could be friendly, direct, confident, vibrant, or sassy [but] it should feel natural to your organization.”. La de da! Fast forward in time (no, I’m not going to tell you how old I am!) Really.   As often as you need to and aloud, if possible.
  • VERTICAL RESPONSE  |  THURSDAY, JULY 16, 2015
    [Organization, Work] 4 Ways to Market Your Business
    Effective marketing also requires that you work hard to grab the attention of your audience. These organizations will usually host social gatherings, distribute newsletters and participate in volunteer events, all of which are opportunities to market your business. Are you in a marketing rut? Online directories. Review sites. Justuno.
  • BIZNOLOGY  |  THURSDAY, JULY 16, 2015
    [Organization, Work] How you can grow your traffic and business–without Google
    Most of the major social networks recognize this fact, working hard to gain market share relative to Google and other competitors. Early research shows that browsing Pinterest leads to purchase , so it’s certainly worth testing to see how these channels work for you. Organic search. Here are just a few to get you started.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, JULY 16, 2015
    [Organization, Work] Polish up your best content to drive content marketing value
    This post builds on work by Mark Schaefer  and his idea of “ content shock ” and Pamela Vaughn who wrote a post on   historical optimization  for HubSpot.  I did not come up with either of these concepts, but I am going to show you the link between the two. Dig into Google Analytics and see what has been working for you.
  • MARKETING ACTION  |  THURSDAY, JULY 16, 2015
    [Organization, Work] Simply Put: Simplicity Is a Strategy
    They may have read something different than I did into Google’s elegant simplicity, but whatever it was, it worked for them. People must have the self-confidence to be clear, precise, to be sure that every person in their organization—highest to lowest—understands what the business is trying to achieve. That’s a line from a T.S.
  • BLUE FOCUS MARKETING  |  WEDNESDAY, JULY 15, 2015
    [Organization, Work] [Interview] @CKBurgess, @BlueFocus and the @SocialEmployee Revolution Come to @SpeakingDotCom #SocBiz #SocialEmployee
    The @SocialEmployee Revolution continues to gain steam, with countless organizations and professionals realizing the possibilities of social business and wanting to apply those principles to their own workplaces. Keep them happy and they will work wonders in helping to spread your message. It’s about engagement. Book Mark Burgess.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, JULY 15, 2015
    [Organization, Work] The 4 Unique Challenges of Mobile Marketing and Mobile Advertising (and how to overcome them)
    Step 2 is overcoming them and the way you do that is with a technology tool called a mobile data management platform, or mobileDMP, which is a centralized platform that ingests, organizes, and segments an advertiser’s first- and third-party mobile and desktop audience data assets in one place for audience creation, analytics, and execution.
  • EMAGINE B2B BLOG  |  WEDNESDAY, JULY 15, 2015
    [Organization, Work] Why Your Domain Authority Dropped in June (And What To Do About It)
    Domain Authority is a metric created by Moz in order to help predict how well a site will rank organically in search engines. The best thing to do is to continue working on your overall SEO strength and compare your domain authority (and other metrics) to your competitors’ over time. What is Domain Authority? And how should you use it?
  • MODERN B2B MARKETING  |  WEDNESDAY, JULY 15, 2015
    [Organization, Work] Party Time, Excellent! Why Lead Lifecycles Should Be Modeled after Assembly Lines
    In the movie, two dimwits named Wayne and Garth work on a beer bottle assembly line before quitting to attend an Alice Cooper concert. Assembly lines are repeatable : Yes, they may take some time to build, but assembly lines bring massive long-term gain as they create efficiencies within the organization. Align Sales and Marketing.
  • TRADESMEN INSIGHTS  |  WEDNESDAY, JULY 15, 2015
    [Organization, Work] Here are Some Blogs Professional Tradesmen Read
    anArchitecture: A blog by Christoph Wassmann, living and working in Vienna, Austria, anArchitecture is an internationally focused blog related to architecture and architectural thinking. Established in 2013, NEMRA’s blog covers articles produced by the organization as well as follow up information on article topics. CR4 Forum. link].
  • SOCIAL MEDIA B2B  |  WEDNESDAY, JULY 15, 2015
    [Organization, Work] The Untapped B2B Marketing Resource: Social Media Data
    Even a professional channel like LinkedIn has gone far beyond the original resume format, providing a seamless connection between a user’s work and personal lives. user can make connections that often range across professional industries, non-profits and even community organizations. Tapping In. The Opportunity with Social Media Data.
  • CMO ESSENTIALS  |  WEDNESDAY, JULY 15, 2015
    [Organization, Work] Lead to Close: Best-in-Class Sales Acceleration Techniques that Win
    “I can’t hit my number if I have to work inside this antiquated, bloated CRM!” Sales Don’t Happen in a Vacuum. Of interest in Figure 1, too, is a top-five strategy around improving sales activity profitability. Figure 2: Best-in-Class Lead Management: Better Process, Full Automation. CMO Insights Trending
  • HINGE MARKETING  |  WEDNESDAY, JULY 15, 2015
    [Organization, Work] A 10 Step Brand Development Strategy for Your Professional Services Firm
    Are you planning to grow organically? How is your firm different from others and why should potential clients within your target audience choose to work with you? People get busy with client work and brand development tasks get put off… then forgotten. Not convinced? Consider what a professional services brand is.
  • KEO MARKETING  |  TUESDAY, JULY 14, 2015
    [Organization, Work] Choose the Right Asset for Lead Generation
    White papers and special reports are popular forms of lead generation content, but even something as simple as a creative and informative infographic can also work. From there, you could drill down into more precise topics like email concerns for educational organizations. Consider your top lead generation goals.
  • EMAGINE B2B BLOG  |  TUESDAY, JULY 14, 2015
    [Organization, Work] How To Maintain Website Content Post Launch
    Whether this is your business’ first site, or tenth remodel, you should constantly be thinking of better ways to display and organize content to provide the best user experience. When creating content, think about what your main focus points are regarding your business, how you work, and your overall story. This Resources are Key.
  • HINGE MARKETING  |  TUESDAY, JULY 14, 2015
    [Organization, Work] Addressing Blog Lag: 7 Content Creation Tips for Your AEC Firm’s Blog
    Let your work speak for you. Tell stories of how you’ve worked with clients to successfully solve their problems and overcome their challenges. If you continually fall behind, try creating a content calendar to organize your blogging efforts. Struggling to come up with new content for your blog? You’re not alone.
  • VIEWPOINT  |  TUESDAY, JULY 14, 2015
    [Organization, Work] PowerOpinions: Making Lead Scoring a Success Part 3 [Expert Advice]
    Our good friend— Matt Heinz , founder of Heinz Marketing—starts us off: It can be really difficult for organizations to not only measure what’s working, but to also “re-rally the team” (sales, marketing, product, or all of the above) as findings point to slight, and perhaps frequent, direction changes. Why did we ask? It’s what we do.
  • KOMARKETING ASSOCIATES  |  TUESDAY, JULY 14, 2015
    [Organization, Work] 5 Surefire Ways to Drive B2B Brand Awareness via Content Marketing
    However, it can be difficult to find a way to organize and present all this material to the users so it’s easy to locate and understand. In short, the majority of dating apps could ultimately jeopardize business data when phones are brought to work.  IBM Here are five tactics that shouldn’t be overlooked: 1. High-Quality Pardot.
  • HUBSPOT  |  TUESDAY, JULY 14, 2015
    [Organization, Work] Will There be Another Ice Bucket Challenge? Six Things to Watch For
    The next challenge won’t include ice water, but I still expect plenty of water works. Without a central fundraising site, the ALS association lost millions to other ALS organizations that had no connection to the Ice Bucket Challenge. By the fall, the IBC had raised over $200 million worldwide. Here are six things I’ll be watching for.
  • MODERN B2B MARKETING  |  MONDAY, JULY 13, 2015
    [Organization, Work] Here’s How to Create a Modern SEO Strategy That Works
    The days of “weird” and black/grey hat SEO actually working are pretty much over. Sure, it worked for a while, but times they have-a-changed! Understand the Intent of the Organic Search Visitors You Want. One of the biggest “complaints” about organic search traffic is that it “doesn’t convert” as well as other channels.
  • HUBSPOT  |  MONDAY, JULY 13, 2015
    [Organization, Work] How to Create Facebook Video Ads
    Below I’ve organized some common KPIs around three categories: engagement, audience reach, and brand lift. Work (Job title, Office type). How many of those were from organic sharing? During the last year, Facebook has emerged as a real contender for the online video platform throne. Set Your Objectives. Conversion KPIs. Clicks.
  • MI6 MARKETING AGENCY  |  SUNDAY, JULY 12, 2015
    [Organization, Work] My top 3 tweets #8
    No 1: Does the Lean Startup Method Work? There are various reasons why a Q&A style Tweet works or doesn’t and that’s beyond the scope of this post. Yes a follow back is a conversion if it’s the right person or organization. Welcome to my top three tweets for the week of July 6, 2015. – Chris.
  • B2B MARKETING INSIDER  |  SUNDAY, JULY 12, 2015
    [Organization, Work] How To Successfully Kill Employee Motivation
    Creating an environment that allows your employees to thrive is essential in creating a strong work culture. This will help promote growth, creativity, and an innovative work environment that will only result in success, for your brand. Inconsistency can create a chaotic work culture. Inconsistencies. Non-Existent Leadership.
  • VIDYARD  |  FRIDAY, JULY 10, 2015
    [Organization, Work] 6 Videos Every Company Should be Making
    You spent all that time organizing your webinar speakers and coordinating content, slides, and a near-flawless execution. text-based quote like: “We really love working with ABC company and have never been happier!”. You know that video’s a ‘thing’. And you’re all for adding these great motion pictures into your marketing toolkit.
  • HINGE MARKETING  |  FRIDAY, JULY 10, 2015
    [Organization, Work] 5 Tips to Reach Your Social Media Goals
    These five tips can help any organization reach its goals on social. 1. When we first start working with a client, we ask, “What are your key performance indicators (KPIs)?” Stay agile and continue to test various social media strategies to find what works best for your firm and its audiences. ” 3. ” 4.
  • BLUE FOCUS MARKETING  |  THURSDAY, JULY 9, 2015
    [Organization, Work] [VIDEO] Learners Are the Majority: @CKBurgess and the @SocialEmployee Revolution Come to NZ #FWDLive @SParkDigitalNZ @PaulHenryShow
    During our nearly five-minute talk, I had the chance to discuss our book, The Social Employee (McGraw-Hill, 2013) ,  the changing landscape for business leaders and why social involvement at every level of an organization—but especially the C-Suite—is becoming so important in the digital bazaar. We are all in a learning process.
  • KOMARKETING ASSOCIATES  |  THURSDAY, JULY 9, 2015
    [Organization, Work] 10 Team Training Ideas to Keep Your SEO Team Rockin
    This is something we are working to get better at but make sure everyone benefits from conference attendance. For example, while we all may have to do lists, the tools we use to organize and keep track of those to-do lists can be very different. Every two weeks here at KoMarketing we hold team trainings. Conference Recaps.
  • ANNUITAS  |  THURSDAY, JULY 9, 2015
    [Organization, Work] Leadership: What Are The Essential Traits?
    Leadership is investing in your people, do the work up front to find the best talent and identify the ones with potential for leadership and build a stronger organization. Ask 15 different people what are the top leadership traits essential for any leader and you will get 15 different answers. Did they: TRUST. COMPASSION. STABILITY.
  • KEO MARKETING  |  WEDNESDAY, JULY 8, 2015
    [Organization, Work] KEO Marketing Honored with Three Prestigious American Business Awards
    At the 13th Annual American Business Awards , the organization announced its Gold, Silver and Bronze Stevie® Award winners. The ABA Awards honor an all-inclusive spectrum of American business people and organizations, ranging from tech start-ups to non-profits to government agencies. Looking for similar results?
  • MODERN B2B MARKETING  |  WEDNESDAY, JULY 8, 2015
    [Organization, Work] 5 Vital Strategies for a Successful Marketing Automation Implementation
    Here are the top five vital moves for getting your business organized and prepared for the road ahead: 1. Work with your implementation consultant to identify the technical skills and operational requirements needed to implement your new systems and processes successfully. Get Alignment among Stakeholders. Identify Any Skills Gaps.
  • HUBSPOT  |  WEDNESDAY, JULY 8, 2015
    [Organization, Work] Should You Strive for Work/Life Balance? The History of the Personal & Professional Divide
    It’s the self-help topic du jour: achieving “work/life" balance. Implementing them could yield you a happier, more fulfilling life -- both in terms of your work life and your life. Work/life" balance implies that your work (your job or your career) and your life (your being or your existence) are on par with each other.
  • LEADERSHIP  |  TUESDAY, JULY 7, 2015
    [Organization, Work] CMO Spotlight: “…No Penalties for Failed Attempts”, says Peter Doucette, VP Sales & Marketing, The Boston Globe
    We recognize that not all ideas work, and that’s OK. Here are 5 tips B2B marketers can take from Doucette and his approach that worked for The Boston Globe. Let go if it doesn’t work. At The Boston Globe, Doucette says they strongly encourage risk taking and the willingness to let go of what’s not working. Click To Tweet.
  • VIEWPOINT  |  TUESDAY, JULY 7, 2015
    [Organization, Work] PowerOpinions: Making Lead Scoring a Success Part 1 [Expert Advice]
    According to SiriusDecisions’ Research Brief 1 , the problem with lead scoring at many organizations is as follows: Lead scoring models are based on assumptions or inadequate sales input. Marketing Automation makes it easier than ever to deliver more poor-quality leads to sales. A key to this trend is lead scoring. Part 1. Part 2 (coming up).
  • HUBSPOT  |  TUESDAY, JULY 7, 2015
    [Organization, Work] 15 Habits of Highly Effective Content Marketers
    Of course, I spend a lot time writing, working on SEO, and creating email campaigns, but it's all for naught if people don't know and trust me. 2) Actively listen to your audience. They come into work Monday morning with a post outline on lessons learned from their latest Netflix binge. Here's what they said. 1) Constantly network.
  • HINGE MARKETING  |  TUESDAY, JULY 7, 2015
    [Organization, Work] 7 New Rules in AEC Marketing
    As firms work to recover from the economic rollercoaster of the last decade, many must grapple with a more competitive marketplace, slower growth, and the industry-wide commoditization of their services. It is particularly important for AEC firms to showcase their actual work on a polished, professional website. What are the new rules?
  • YOUR SALES MANAGEMENT GURU  |  MONDAY, JULY 6, 2015
    [Organization, Work] Increase Your Summer Energy-6 idea’s
    Just the opposite should be true, this is a great time to accelerate sales during the summer and focus on activities to position the organization for the end of the year. Once a week assign salespeople to work in teams of 2 or 3, encouraging them to coach and challenge each other on individual sales opportunities or sales activity campaigns.
  • HUBSPOT  |  MONDAY, JULY 6, 2015
    [Organization, Work] 11 Eye-Opening Statistics on the Importance of Employee Feedback [Infographic]
    Where do they stand in the organization? And that doesn't mean waiting for the annual review to roll around: Employees that are highly engaged at work receive feedback at least once a week. Did you know that receiving feedback can actually inspire your employees to work harder and become more engaged? What are their strengths?
  • EMAGINE B2B BLOG  |  MONDAY, JULY 6, 2015
    [Organization, Work] Not Content With Your Content?
    Your web content should be suitable for a child or a grandparent to read, in terms of being apropos, and highly organized by topic. Ask others who do and do not work with you to read, re-read and edit your work. Content creation is often the most trying part of the web process. What does it mean to write for the web?
  • IT'S ALL ABOUT REVENUE  |  MONDAY, JULY 6, 2015
    [Organization, Work] How To Find Your Community of Advocates With Engaging Customer Events
    For the supplier, advocacy can be a powerful way to identify new customers but also to find organic opportunities within existing ones. If more spend were allocated to the advocacy phase to grow the customer community more organically, it may be that the budget for the ‘exploration’ phase can be reduced.
  • CMO ESSENTIALS  |  MONDAY, JULY 6, 2015
    [Organization, Work] Widen Top of Funnel Marketing and Generate More MQLs
    Like most, you’re working with limited budget, so what can you do to widen the funnel to capture more leads?  I’d like to share five tips that, in combination, will help establish sustainable marketing-attributed revenue. As marketers, we are in constant pursuit of an increase in the number of marketing qualified leads (MQLs). Summary.
  • HUBSPOT  |  MONDAY, JULY 6, 2015
    [Organization, Work] 7 Quick Ways to Free Up More Time in Your Day
    It's like your brain is ready to do work, but then your hand hits the mouse and before you know it you're five scrolls down your Facebook News Feed. Lucky for both of us, I picked up a tool from my college finals days that I've carried along with me into the professional world -- and it works like a charm. Don't have a tomato timer?
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