• AGGREGAGE B2B WHITE PAPERS  |  FRIDAY, JULY 22, 2016
    [Organization, Work] B2B Marketing Trends for 2016
    Ambal Balakrishnan, Head of Marketing and Strategy, Click Documents [link] B2B Marketing Trends for 2016 9 Take Content Marketing to the Next Level Get Over Our Fear of Video 75% of executives watch work-related videos at least once a week, and. an organization's individual situation. even rethink their organization. Look for.
  • AGGREGAGE B2B WHITE PAPERS  |  FRIDAY, JULY 22, 2016
    [Organization, Work] B2B Marketing Trends for 2016
    Ambal Balakrishnan, Head of Marketing and Strategy, Click Documents [link] B2B Marketing Trends for 2016 9 Take Content Marketing to the Next Level Get Over Our Fear of Video 75% of executives watch work-related videos at least once a week, and. an organization's individual situation. even rethink their organization. Look for.
  • AGGREGAGE B2B WHITE PAPERS  |  FRIDAY, JULY 22, 2016
    [Organization, Work] B2B Marketing Trends for 2016
    Ambal Balakrishnan, Head of Marketing and Strategy, Click Documents [link] B2B Marketing Trends for 2016 9 Take Content Marketing to the Next Level Get Over Our Fear of Video 75% of executives watch work-related videos at least once a week, and. an organization's individual situation. even rethink their organization. Look for.
  • CONTENTLY B2B WHITE PAPERS  |  FRIDAY, JULY 22, 2016
    [Organization, Work] Content Marketing 2016: Staffing, Measurement, and Effectiveness
    marketing technology influence an organization’s. 49 percent work across B2B and B2C businesses. Email was selected as the most effective organic. their work as average, not very effective, or not. at least 25 full-time employees working on content. However, putting in the work to team up with talented creative.
  • CONTENTLY B2B WHITE PAPERS  |  FRIDAY, JULY 22, 2016
    [Organization, Work] Content Methodology: A Best Practices Report
    an organization establishes specific, well-defined objectives and key performance. to Contently’s latest report, “Content Marketing 2016: Staffing, Measurement, and Effectiveness Across the Industry,” 73 percent of organizations created more. content program looks like within their organization. Most organizations just add.
  • CONTENTLY B2B WHITE PAPERS  |  FRIDAY, JULY 22, 2016
    [Organization, Work] Content Marketing Playbook: Strategy and Roadmap
    back the curtain on the groundbreaking work hap- pening inside a company Thomas Edison founded 130. relaunch while working for Group SJR, a content mar- keting agency. Everywhere I had been working felt like. death—’This magazine is going to close,’ ‘We’re working. opportunity where an organization was excited about.
  • CONTENTLY B2B WHITE PAPERS  |  FRIDAY, JULY 22, 2016
    [Organization, Work] Evangelizing a Content Marketing Program
    working, and as a result, creating content people. the marketing organization are more successful not. work so you can create better content and con- tinuously build a bigger and better audience. Moye publishers 15 to 20 stories each month through a “virtual news- room,” as most of the team, including Moye, works remotely.
  • BIZIBLE  |  FRIDAY, JULY 29, 2016
    [Organization, Work] How We Reached $15K in MRR from Our B2B Marketing Blog
    Takeaway : Notice how in the graph our organic entrances increased steadily beginning in early 2015 but revenue didn’t start flowing until Q3 2015? Takeaway: Encourage idea sharing, work in teams during content production, and make sure that feedback is shared. In late 2014, we set a goal of reaching $10K in blog-driven MRR.
  • CONTENTLY  |  FRIDAY, JULY 29, 2016
    [Organization, Work] Can Accenture Take Over Advertising?
    And there are six more studios in the works. Meanwhile, ad agencies find themselves under assault by publisher agencies and major tech platforms , and the agency-of-record (AOR) model on which agency–marketer relationships have long been built—whereby companies assign their creative work to a single agency—appears to be waning.
  • HUBSPOT  |  FRIDAY, JULY 29, 2016
    [Organization, Work] A Step-by-Step Guide to Advertising on Instagram
    Pages are specifically for businesses, brands, and organizations, while regular Facebook accounts are for personal use.). 1) Select an editor and create your campaign. With 500 million active monthly users , Instagram offers a unique opportunity for marketers to reach their target audiences through ad campaigns. What should your copy say?
  • KAPOST  |  FRIDAY, JULY 29, 2016
    [Organization, Work] Strategy Before Tactics: 3 Simple Steps for More Effective Content
    Yet, many B2B organizations continue to operate in chaos despite overall industry progress in both marketing technology and tools. One additional part of goal planning is knowing the reach of the organization’s current technology capabilities. It’s not easy to know where and how to allocate funds to craft an effective content strategy.
  • HUBSPOT  |  FRIDAY, JULY 29, 2016
    [Organization, Work] 4 Warning Signs Your Prospect Isn't Ready to Invest in Marketing
    As a founder and CEO of an industrial marketing agency , I have had the pleasure to work and interact with over a thousand brands. To this day, many organizations refuse to provide access to internal systems, data, vendors, and most importantly, the money needed to get the job done. The rest are costs.". Marketing Agency
  • VIDYARD  |  THURSDAY, JULY 28, 2016
    [Organization, Work] The Brilliance Behind the Ford Barking Lot
    He also elaborated on their strategy of producing the right content for the right network, saying “When it comes to video, we try to create cuts of videos that work best for the channels they will be published on. It’s irresistibly shareable, which has really helped our organic reach and engagement. Incidentally, so do we!
  • VIDYARD  |  THURSDAY, JULY 28, 2016
    [Organization, Work] 25 of the Very Best Content Marketing Resources in 2016 … So Far
    While some may say goal setting is a periodic thing, I say ‘heck no!’ I mean, generally speaking organizations tend to set goals for the year, and for each quarter on this more periodic schedule, but regardless of where you are in your planning cycle, it’s always a great time to set a goal. Well … good content. Am I right? Like a lot, a lot.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, JULY 28, 2016
    [Organization, Work] Hit Gold with Paid Advertising, Understand the Landscape, Solve Problems, and Create Staying Power
    Understanding the Content Landscape There is a new wave of multi-talented marketers entering the workplace and their arrival is fundamentally changing how marketing departments work from the bottom to the top. It’s already the last Thursday of the month, can you believe it? Content Marketing
  • BLUE FOCUS MARKETING  |  THURSDAY, JULY 28, 2016
    [Organization, Work] [VIDEO] Watch @CKBurgess Share #Mobile Trends on Cruise w/ @AlanSee @IBMmobile #IBM
    Employees especially want the freedom to use the same device for both work and for play—a desire reflected in the growing percentage of companies implementing a BYOD policy. In the meantime, as long as CIOs, CMOs, and CEOs maintain open communication channels—and open minds—organizations should be able to find the answers they seek.
  • VOLACCI  |  THURSDAY, JULY 28, 2016
    [Organization, Work] How Marketers Use Drupal’s AMP Module to Improve Google Search Rankings
    It works just like any other Drupal theme with flexibility and customization on page displays and can place AMP ad blocks.  . Mobile users are not patient! Not only is mobile responsiveness important for your customers’ experience, it is important for Google search rankings as well. Google favors sites that are mobile-friendly and fast.
  • BIZIBLE  |  THURSDAY, JULY 28, 2016
    [Organization, Work] Why B2B Marketers Don’t Like Articles on Sales Alignment
    How well the marketing team works with the sales team is one of the influential factors in this larger strategy. When articles talk about a proposed solution to sales and marketing alignment, it’s doubtful that one specific solution will work for every team. How Should B2B Marketing and Sales Alignment Work? have a theory.
  • KOMARKETING ASSOCIATES  |  THURSDAY, JULY 28, 2016
    [Organization, Work] Debunking 10 Common SEO Misconceptions
    Working in a search marketing agency, I often forget that basic SEO techniques are not second nature to the general public. Aligning with those will have a direct impact on organic ranking and, if you don’t, you won’t succeed. 8. It renders more than 3 million sites of both organic and paid results. SEO Is Dead. Why?  .
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, JULY 28, 2016
    [Organization, Work] How You Test Your Marketing Is Just As Important As What You Test
    For this reason organizations must consider how they operate before they attempt to use optimization testing in their marketing efforts. Do Go Chasing Agifalls But what if your team or company doesn’t work in the agile approach? A Methodology to the Madness Optimization testing is key to successful digital marketing.
  • LEAD LIAISON  |  THURSDAY, JULY 28, 2016
    [Organization, Work] How to Prepare Your Business for a Marketing Automation Tool
    These tools work best when there is a lot of content available. Put your team to work and have them create some great content for you. In order for marketing automation to work, you need to have a clearly defined sales funnel, and everyone in the organization must understand the funnel and how it works. Click here!
  • VERTICAL RESPONSE  |  THURSDAY, JULY 28, 2016
    [Organization, Work] 40 Brilliant-but-Easy Ways to Build Your Email List
    Stage an event — lunch gathering, topic talk, book club or whatever works to get people in the door. Organize a giveaway. Email marketing is a high-impact, low-cost way of delivering your marketing message to current customers and prospects — if, that is, you have a great email list. If you don’t, this article is for you.
  • MODERN B2B MARKETING  |  THURSDAY, JULY 28, 2016
    [Organization, Work] Cracking the Glass Ceiling: How to Thrive as a Female in a Male-Dominated Industry
    As women in the tech industry , we may not be first, but we’re making cracks in the glass ceiling every day working in what is still a male-dominated industry. When I was working at an early-stage startup a couple of years ago, I was the only woman in the company (okay, we were only four people, but still). CRACK!!! So, my advice?
  • ANNUITAS  |  THURSDAY, JULY 28, 2016
    [Organization, Work] Why Demand Generation Requires More Than Marketing
    My prospective customer, who is an executive on the marketing side of the organization, wanted to know how he could get sales to appropriately respond to the leads that would be generated from a perpetual demand generation program. To simply involve them “as needed” will not enable organizations to develop high value programs.
  • CONTENT STANDARD  |  THURSDAY, JULY 28, 2016
    [Organization, Work] At Visionary Companies, Storytelling Runs Deep
    In short, the business practices and processes that worked when their companies were small start to break. If they fail to recognize this and create new business approaches, their organizations will falter. We realized we needed to do much more than just inform the organization. How Skyword Is Embracing Story.
  • HUBSPOT  |  THURSDAY, JULY 28, 2016
    [Organization, Work] 21 Things Recruiters Absolutely Hate About Your Resume
    Formatting speaks to the way candidates collect their thoughts and organize their ideas. Use this section to write out specific skills and achievements, link to your portfolio or blog, and talk about awards you've won or projects you've worked on. If you're willing to take the risk, gut check with a friend before you send your work in.
  • SNAPAPP  |  THURSDAY, JULY 28, 2016
    [Organization, Work] Brain Games: Discover the Psychology Behind Interactive Content
    The best place to look for an explanation is by studying the psychology behind interactive content – why it works, how it works, and what’s happening behind the scenes. You can see constructivism at work in this interactive assessment from ServiceNow :  .  . It got thousands of organic clicks and social shares,” Siemasko said.
  • HUBSPOT  |  THURSDAY, JULY 28, 2016
    [Organization, Work] 7 Foolproof Ways to Pitch Inbound Marketing to Your Nonprofit Organization
    Here are seven talking points to convince your team that your organization needs to adopt inbound marketing. When information is accessible to constituents, they'll be far more trusting of your organization and its ability to allocate resources honestly. We understand: change is difficult in the nonprofit world. Create great content.
  • HUBSPOT  |  THURSDAY, JULY 28, 2016
    [Organization, Work] 101 Marketing Ideas to Help You Generate More Business [Free Ebook]
    Planning, organizing, and executing a full-blown marketing strategy is no easy feat. Different things to test out for your business to see what works. However, there are tons of creative ways to generate more business for your company without overhauling your entire marketing strategy. What's inside?
  • BIZIBLE  |  WEDNESDAY, JULY 27, 2016
    [Organization, Work] Best Practices For Identifying And Developing Marketing Personas For ABM
    In smaller organizations the researcher and the user are often the same person. Once you talk to a few customers, you’ll start to identify trends in how your customers and prospects work. When transitioning into the account-based marketing (ABM) mindset, one of the critical changes is thinking in terms of accounts instead of leads.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, JULY 27, 2016
    [Organization, Work] For B2B Brands and Their Agencies, It's Time To Get Down To Business
    ” There is much work to be done though as 40% of respondents say their organizations don’t effectively use customer data to create new marketing programs. Download Getting Down to Business B2B Brands & Agencies Working Together and learn how B2B brands and agencies are translating collaboration into engagement.
  • MODERN B2B MARKETING  |  WEDNESDAY, JULY 27, 2016
    [Organization, Work] How to Find a Marketing Automation Platform That Grows With You
    Many of our customers express that they quickly reached the maximum value of their previous platform and had to spend the next few years working with serious limitations. Taking Author: Patrick Groover Let’s face it, resources are limited and money doesn’t grow on trees. How quickly can your team get up and running on this solution?
  • KOMARKETING ASSOCIATES  |  WEDNESDAY, JULY 27, 2016
    [Organization, Work] Top 3 Chinese Search Engines: What B2B Marketers Need to Know
    For example, when users search for “search engine optimization,” the first three positions of the organic search results are Baidu Baike (Baidu Encyclopedia), Baidu TieBa (Baidu PostBar) and Baidu Baike (Baidu Encyclopedia). In fact, most marketers have no idea where to start. Great User Base and a Broad Business Adoption. year-over-year.
  • JUNTA 42  |  WEDNESDAY, JULY 27, 2016
    [Organization, Work] The 4th Reason for Content Marketing: A Profit Center
    cost-savings goal leverages a content marketing approach to see results similar to another program running in the organization (ultimately, it enhances or replaces the traditional initiative with the content initiative). But truthfully, it’s a media organization inside Red Bull. Goal of sales or win. Goal of savings or subscribe.
  • PUREB2B  |  TUESDAY, JULY 26, 2016
    [Organization, Work] 10 Examples of Awesome Landing Pages that Convert
    If you can marry this with visually appealing graphics, a clean and organized template, and social proof, then you are well on your way to creating landing pages that convert. Here are a few samples of landing pages that just plain work. 1.  To lead more users to your products, you need to create a showstopping landing page. Unbounce.
  • LEANDATA  |  TUESDAY, JULY 26, 2016
    [Organization, Work] A Tale of Three Sales Processes
    With that in mind, the recent “Sales Operations Fireside Chat — A Tale of Three Sales Processes” webinar took a deep dive into how a trio of up-and-coming tech companies are solving the data problems that every B2B organization confronts. Data is instrumental for sales and marketing to work as a cohesive unit. Dirty data.
  • CAPTORA  |  TUESDAY, JULY 26, 2016
    [Organization, Work] Challenges To Inbound Campaign Analytics In B2B Environments – Search to Revenue™
    and your CRM, and help cut through many of the challenges you will face in making it all work. Yes, that means connecting your MAP campaigns to CRM campaigns, and writing some code to do the copy, but it works. This post was written by Kevin Joyce, VP Revenue Marketing Strategy at The Pedowitz Group. Medium: CPC, email, etc.
  • BIZIBLE  |  TUESDAY, JULY 26, 2016
    [Organization, Work] Matt Heinz on How to Increase Marketing's Influence on Pipeline Growth and Closed Deals
    The strategy requires strong sales and marketing alignment and defined funnel stages so the teams can work together to deliver the best content to prospects, no matter where they are in the buying journey. Manage your resources and budget like it’s a P&L within the organization. Practical, pragmatic, real-time advice. With MQLs?
  • READYPULSE  |  TUESDAY, JULY 26, 2016
    [Organization, Work] How to Improve Your Influencer Marketing Strategy
    The best option is to connect with a  marketing firm  that can quickly and easily identify the key players on social media who could promote your brand and are eager to work. When you work with a marketing firm that has deep ties to the influencer marketing world, you’ll find that recruiting the right influencers isn’t as hard as it seems.
  • PUZZLE MARKETER  |  TUESDAY, JULY 26, 2016
    [Organization, Work] Cody Ward, Digital Marketing Leader, Named to Chicago’s Power 30 Under 30
    The award was presented by the Apex Society, an international young professionals organization, in conjunction with Porsche Cars of North America. Ward has worked to help Fortune 500 companies and start-up businesses alike create and launch their B2B or B2C marketing campaigns. Website: [link].
  • HALEY MARKETING  |  TUESDAY, JULY 26, 2016
    [Organization, Work] How Did Ryan Maher Meet the Love of His Life?
    By day, we’re marketing geeks. Computer nerds. Quirky writers and artists. And damn proud of it! But after hours, our team members shed their marketing capes – and pursue all kinds of cool Hobbies, Interests and Talents (we call them HITs for short). started traveling to see shows about 20 years ago. Where do I start?
  • KOMARKETING ASSOCIATES  |  TUESDAY, JULY 26, 2016
    [Organization, Work] How to Get a B2B E-Commerce Implementation on the Right Track [Interview]
    Based on our years of experience across hundreds of e-commerce projects, we’ve included a large number of example requirements to this document that are unique to B2B organizations, including features like paying with PO instead of credit card, allowing for quick bulk ordering, and automating re-order processes for consumables.
  • BIZNOLOGY  |  TUESDAY, JULY 26, 2016
    [Organization, Work] I’m an influencer, pay me more!
    In current and former roles, he has worked to use new technologies to better understand and assist organizations in improving processes and tools to ensure first contact resolution and improved Customer Satisfaction. Currently Frank Currently Frank is  working within digital media to better measure, understand and assist Customers.
  • CONTENT STANDARD  |  TUESDAY, JULY 26, 2016
    [Organization, Work] If You Want to Move from Content Marketing Strategy Novice to Expert, Let Go of Complexity
    decided that I was tired of the cycle—of working weekends planning for complicated win-or-lose campaigns and a content marketing strategy that might not resonate with people. I was tired of spending big money to borrow the attention of an audience for just a few weeks. calendar reminder went off on my iPhone. The Prodigal Marketer Returns.
  • MODERN B2B MARKETING  |  TUESDAY, JULY 26, 2016
    [Organization, Work] Do You Need to Worry About CAN-SPAM Lawsuits?
    This blog will explore CAN-SPAM—how it works, what it means for marketers, the consequences of violating it, and where it may be headed in the future. How CAN-SPAM Works, and What it Requires. Author: Leah Hamilton Disclaimer:  This blog post is for general information purposes only and does not constitute legal advice. Wrong. .
  • WEBBIQUITY  |  TUESDAY, JULY 26, 2016
    [Organization, Work] The Seven Best File Sharing Tools
    collaborating on a video or ebook), but across the organization: in product design, finance, supply chain management, application development, and other functional areas. Clip articles, photos, videos and pages from web and apps; group and organize these into collections; and share your collections or work collaboratively with any group.
  • FATHOM  |  MONDAY, JULY 25, 2016
    [Organization, Work] The Marketing Maturity Curve: Why You’re Lower than You Think
    While there are different stages that might make more sense for certain organizations and their audiences, typically the more advanced you are the more impact you can make in your business. Most organizations have a solid foundational of digital tactics. Mature: Finding success, yet challenged with integration across the organization.
  • HINGE MARKETING  |  MONDAY, JULY 25, 2016
    [Organization, Work] Growth Strategy for Professional Services Firms
    There’s the conference room, the flip chart, the SWOT analysis, a spate of brainstorming, and a working lunch. If you work at the heart of a highly competitive market, for instance, you may need to pivot to an underserved area. Affinity marketing and multilevel sales organizations are other common examples of alternative channels.
  • B2B LEAD GENERATION BLOG  |  MONDAY, JULY 25, 2016
    [Organization, Work] 3 Good Questions to Align Strategy, B2B Marketing, and Sales
    How did you develop this idea? I was an academic at Harvard Business School for about 11 years working my way up the hierarchy and always was doing research in sales related areas. In marketing, I think your work [ Lead Generation for the Complex Sale ] is very relevant to lead generation. If not, you’re in good company.
  • CONTENTLY  |  MONDAY, JULY 25, 2016
    [Organization, Work] 3 Ways to Get Executives Excited About Guest Posts
    Or maybe you’re dealing with a problem on the opposite end of the spectrum: working on a story for a highly technical colleague who wants to control the entire editorial process, despite not being a professional writer. The whole point of the project—to use your writing skills to communicate the expert’s perspective—is lost.
  • CONTENTLY  |  MONDAY, JULY 25, 2016
    [Organization, Work] 3 Ways to Get Executives Excited About Guest Posts
    Or maybe you’re dealing with a problem on the opposite end of the spectrum: Working on a story for a highly technical colleague who wants to control the entire editorial process—despite not being a professional writer. The whole point of the project—to use your writing skills to communicate the expert’s perspective—is lost.
  • BIZNOLOGY  |  MONDAY, JULY 25, 2016
    [Organization, Work] Why brands need a different kind of content.
    While the increasing monetization of Social Media platforms as ad revenue streams results in fewer opportunities for personalized conversions from brands, and ever higher cost, we are forced to search for new content venues to gain lost organic reach. It works harder in SEO and frequently gets picked up by media and mentioned by influencers.
  • DISCOVERORG  |  MONDAY, JULY 25, 2016
    [Organization, Work] Successful Sales Coaching Best Practices
    In even the fastest growing organizations, there is always room for improvement. Does This Sound Like A Place You'd Like To Work? Sales is tough and ongoing sales development is a never ending process. So, how can you successfully coach a team for growth? Dave: I subscribe to a methodology I refer to as the “Best Known Method.”
  • ACT-ON  |  MONDAY, JULY 25, 2016
    [Organization, Work] How Your SMB Company Can Adopt ABM Tactics
    You need to work smarter than you have been. ABM doesn’t work without it, so there’s no time to dilly-dally with silos, rogue behavior, or­­­­­ finger-pointing. Outbound email and direct mail can work side by side as a drip campaign to your targeted list. You’ll learn what works best when you assess your campaigns.
  • HUBSPOT  |  MONDAY, JULY 25, 2016
    [Organization, Work] 15 Oh-So-Sweet Examples of Chocolate Packaging Designs
    This organic chocolate brand has roots in design -- it's owned and operated by New York-based ad agency The Brooklyn Brothers , whose founders decided to give the chocolate business a chance as a way to better understand their clients' business needs (although a love of chocolate was also involved). Image Credit: Nendo. 2) Fat Pig Chocolate.
  • JUNTA 42  |  SATURDAY, JULY 23, 2016
    [Organization, Work] This Week in Content Marketing: Compared to Advertising, Content Marketing Still Petite
    Episerver: As a digital marketer, you face both external and internal challenges — from declining organic reach on social to software issues that sap your team’s productivity. For something as important as a brand logo, you really need to organize a content advisory or editorial team to generate and vet ideas. This week’s show.
  • CONTENTLY  |  FRIDAY, JULY 22, 2016
    [Organization, Work] Why Cisco Is Hiring Over 200 Content Marketers
    “Karen is the first CMO at Cisco who quite literally talks to the board of directors about the strategic direction and how marketing is going to become the heart of the organization. Despite working at technology giants like Marketo and LinkedIn, Miller has always found a way to let his big personality shine.
  • CONTENTLY  |  FRIDAY, JULY 22, 2016
    [Organization, Work] Why Cisco Hired Over 200 Content Marketers
    “Karen is the first CMO at Cisco who quite literally talks to the board of directors about the strategic direction and how marketing is going to become the heart of the organization. Despite working at technology giants like Marketo and LinkedIn, Miller has always found a way to let his big personality shine.
  • READYPULSE  |  FRIDAY, JULY 22, 2016
    [Organization, Work] Fashion Influencer Marketing: What Good Looks Like
    Why Does Social Influencer Marketing Work for the Fashion Industry? Tommy John marketers empower customers to use UGC to create fan-level marketing pieces and then employ custom software to catalog and organize this information for use. The fashion industry is a vibrant mix of artistry, inspired design, and creative marketing.
  • KOMARKETING ASSOCIATES  |  FRIDAY, JULY 22, 2016
    [Organization, Work] 7 Ways to Increase Accuracy and Insights in Google Analytics
    Your co-workers, vendors, and partners that work on your website are visiting it CONSTANTLY. Fix this by: Finding the IP addresses for your organization, vendors and partners. Then create an IP exclusion filter for your View: Do not fix this by: Excluding geographies where your own organization or partners are known to have offices.
  • KOMARKETING ASSOCIATES  |  FRIDAY, JULY 22, 2016
    [Organization, Work] 7 Ways to Increase Accuracy and Insights in Google Analytics
    Your co-workers, vendors, and partners that work on your website are visiting it CONSTANTLY. Fix this by: Finding the IP addresses for your organization, vendors and partners. Then create an IP exclusion filter for your View: Do not fix this by: Excluding geographies where your own organization or partners are known to have offices.
  • OPENTOPIC  |  FRIDAY, JULY 22, 2016
    [Organization, Work] There’s a Better Way to Manage Social Media
    Organize all your social accounts into one dashboard & streamline your workflow. Work Together. Get powerful social media management tools to help grow your business.There’s a Better Way to Manage Social Media. Manage Efficiently. Add your team members, assign posts, and collaborate your way to the top. Show Results.
  • ACT-ON  |  FRIDAY, JULY 22, 2016
    [Organization, Work] Rethink Marketing Automation – for the CASL-Compliant Marketer
    However, the majority of organizations are still in the process of enticing prospects to fill out a form and proactively subscribe to commercial email communications. You can also use marketing automation to test landing page copy , headlines, and calls to action to see what works best and drives the most leads for your company.
  • VIDYARD  |  THURSDAY, JULY 21, 2016
    [Organization, Work] 25 of the Very Best Content Marketing Resources in 2016 … So Far
    While some may say goal setting is a periodic thing, I say ‘heck no!’ I mean, generally speaking organizations tend to set goals for the year, and for each quarter on this more periodic schedule, but regardless of where you are in your planning cycle, it’s always a great time to set a goal. Well … good content. Am I right? Like a lot, a lot.
  • HINGE MARKETING  |  THURSDAY, JULY 21, 2016
    [Organization, Work] The Succession Planning Process – Tips for Transferring Skills to New Leadership
    These conversations will not only build a shared long-term vision for the organization, they will generate confidence that the success and values of the business will carry on into the future. What is unique about your firm’s approach to its work? What Succession Planning Strategies are working for you? What do you think?
  • CONTENTLY  |  THURSDAY, JULY 21, 2016
    [Organization, Work] Confessions of a Former Ad Exec: There Are Not Enough Quality Content People
    Content strategy, like any other strategy, is hard work. It’s hard work to do that work. But if I’m down bodies, I need to outsource more work and trust my agency partners. The first one, and the one I prescribe to, is do the best work for the client that you can, and keep your principles intact.
  • CONTENTLY  |  THURSDAY, JULY 21, 2016
    [Organization, Work] The Psychology of Viral Content
    Although this campaign was created for a California-based organization that provides resources to individuals struggling with eating disorders, the rapid increase in pickups and social shares indicates that the content reached well beyond its targeted audience. As for story , the post works on two different levels. The result?
  • SALES ENGINE  |  THURSDAY, JULY 21, 2016
    [Organization, Work] What are the building blocks of a lead generation strategy?
    Once you’ve built content that attracts interest, you can use all of the digital channels at your disposal: email, social media, organic search, and, if it’s in the budget, paid search. Where most B2B companies are investing in content marketing , less than a quarter are satisfied with their return. How do you get people to engage?
  • ANNUITAS  |  THURSDAY, JULY 21, 2016
    [Organization, Work] Lessons Learned From a Startup
    Working extremely long hours, he had no time to grocery shop and cook for himself. Although, honestly I didn’t know how much value I could add given that my focus is nearly 100% on B2B marketing and certainly 100% on enterprise-level organizations. From the start, he knew he’d need advice on marketing and I was happy to jump in.
  • VIDYARD  |  THURSDAY, JULY 21, 2016
    [Organization, Work] 25 of the Very Best Content Marketing Resources in 2016 … So Far
    While some may say goal setting is a periodic thing, I say ‘heck no!’ I mean, generally speaking organizations tend to set goals for the year, and for each quarter on this more periodic schedule, but regardless of where you are in your planning cycle, it’s always a great time to set a goal. Well … good content. Am I right? Like a lot, a lot.
  • MODERN B2B MARKETING  |  THURSDAY, JULY 21, 2016
    [Organization, Work] Are You Making Some of the Biggest Mistakes in Digital Marketing?
    No more guessing about what is working and why. While it varies across organizations, these are some of the most common: paid search, SEO, social media marketing, conversion optimization; the list keep growing. For example, which paid search keywords get a high volume of impressions and clicks, but do not have good organic rankings?
  • HUBSPOT  |  THURSDAY, JULY 21, 2016
    [Organization, Work] 8 Project Management Mistakes to Avoid at All Costs
    P roject management stems from a solid foundation of planning, time management, and good old-fashioned organization, but a lot can go wrong along the way. Each person needs to know what will be expected of them, and how exactly the work they do as an individual will contribute to completing the project's major milestones.
  • CONTENTLY  |  WEDNESDAY, JULY 20, 2016
    [Organization, Work] How Google Designs Great Content, in 5 Steps
    “We organized it around Maslow’s hierarchy of needs,” Rob Giampietro, the creative lead of Google Design, said at a recent PixelTalks  event. Going into the relaunch, Bravo and her team thought about “how we talk and educate people about type design, and how we get people to know type designers and their work.”
  • SALES ENGINE  |  WEDNESDAY, JULY 20, 2016
    [Organization, Work] Is Content The Solution for Your Shrinking Sales Pipeline?
    But it rarely works that way. As the Internet exploded with information in the 2000s, marketing organizations attempted to “control the conversations” about their companies that were occurring online. But now they’ll have an instilled preference for working with you. Despite a vibrant U.S. And what can you do about it?
  • BIZIBLE  |  WEDNESDAY, JULY 20, 2016
    [Organization, Work] The 9 Circles of B2B Marketing Hell
    Maybe a different CTA would work better, or maybe the distribution list isn’t targeted enough. Take the time to produce quality work. They validate your work and make you feel good. If new trends arise, it’s definitely worth it to investigate them and how they can work for your organization. click to view larger ).
  • B2B MARKETING TRACTION  |  WEDNESDAY, JULY 20, 2016
    [Organization, Work] Does Your B2B Marketer Plagiarize like Melania Trump?
    So, ethics in marketing is on my radar, and we B2B Marketers need to prevent our clients and other marketers from plagiarizing others’ original work. If you do create content based on someone’s original work, at least mention the author and, even better, provide a link to the original material. Here’s an example.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, JULY 20, 2016
    [Organization, Work] Why Consumer Brands and Agencies Need to Work Together
    ” He cuts right to the chase because what he says speaks directly to the undeniable need for brands and their agencies to work closer together than they ever have before. If for no other reason consider that fact that there are currently more than 7 billion people on the planet right now. That number is expected to grow to 9.7
  • CAPTORA  |  WEDNESDAY, JULY 20, 2016
    [Organization, Work] Marketing in a Cross Channel World: Transitioning from a Local to a Global Maximum
    However, even today, these agencies do all of the above in isolation and with little insight into what is working on other channels let alone learn from it. As a result, marketing organizations end up with highly optimized strategies and execution plans for each channel. organic search) and tactical (eg., Let me explain.
  • RADIUS  |  WEDNESDAY, JULY 20, 2016
    [Organization, Work] How To Evaluate Software Integrations: 3 Important Considerations
    You’re searching for a software product to enhance your marketing organization, and the first thing you investigate is whether the solution integrates with key components of your existing technology stack. We’ve all been there. This makes sense. – Click to tweet. Consider an example from the world of online survey software.
  • RADIUS  |  WEDNESDAY, JULY 20, 2016
    [Organization, Work] How To Evaluate Software Integrations: 3 Important Considerations
    You’re searching for a software product to enhance your marketing organization, and the first thing you investigate is whether the solution integrates with key components of your existing technology stack. We’ve all been there. This makes sense. Consider an example from the world of online survey software. Integrations are not checkboxes.
  • CONTENTLY  |  WEDNESDAY, JULY 20, 2016
    [Organization, Work] Introducing Analytics for PDFs (and More!)
    Page-by-page engagement analytics tell us which topics are most engaging for specific audiences and provide insight on how to optimize content length, organization, and cadence. Brands produce a lot of content, and Contently is no exception. To solve that, we launched Contently’s newest product, Document Analytics. What is it?
  • KOMARKETING ASSOCIATES  |  WEDNESDAY, JULY 20, 2016
    [Organization, Work] 13 Suggestions for Content Marketing Inspiration
    When customers voluntarily express what works, what doesn’t, and what their wish-fors are, the smart content marketer listens. Many of the suggestions above involve looking outward from your organization for new sources of content fodder. Don’t neglect the wealth of information available inside your organization as well. Listen.
  • MODERN B2B MARKETING  |  WEDNESDAY, JULY 20, 2016
    [Organization, Work] How Marketing and IT Can Team Up to Drive Engagement with Marketing Automation
    Marketers who recognize the potential this presents will see the value in working with their IT colleagues to find technology solutions that allow them to seize the customer experience and benefit the entire business. These days, 87% of people demand a meaningful brand experience, according to Edelman Consulting. Ease of Use. Vision.
  • CONTENT STANDARD  |  WEDNESDAY, JULY 20, 2016
    [Organization, Work] The Evolution of Content Marketing: Why Darwinism Matters to Your Strategy
    Enter Jonathan Summey, digital marketing leader for Ipswitch, an IT security software organization headquartered in Lexington, MA. ” So the work was cut out for Summey and his colleagues. So Summey and Skyword worked together to shift Ipswitch’s content marketing strategy. And of course, armor. The result? Use it.
  • KAPOST  |  WEDNESDAY, JULY 20, 2016
    [Organization, Work] 4 Simple Secrets to Optimal Content Scheduling
    ” In the world of content delivery, blogging, and social media, scheduling your content to get the maximum effect works along the same lines as advertising. It will be enough that you put one or two daily posts on these networks and your work is done. It’s all about how you prepare and how far ahead you plan. See how it fares.
  • ACT-ON  |  WEDNESDAY, JULY 20, 2016
    [Organization, Work] 6 Success Factors for Adopting Marketing Automation
    Marketing automation is not rocket science, but it does take strategy, planning, and preparation to make it work well and meet your company’s expectations. Act-On’s eBook “ 4 Steps to Develop a Content Plan ” has three easy-to-work-with templates that make it simple to develop the content you’ll need. Congratulations! Quick to load.
  • HINGE MARKETING  |  TUESDAY, JULY 19, 2016
    [Organization, Work] 6 Brand Value Strategies to Promote Your Firm
    But when that work pays off, many firms make a common mistake: they stop marketing and pour all of their energy into doing the new client work. Let’s take a look at some simple techniques that can enhance firm visibility and extend the reach of a firm’s reputation, even when there seems to be too much work: 1. Sales training.
  • CONTENTLY  |  TUESDAY, JULY 19, 2016
    [Organization, Work] One Metaphor That’ll Help Your Content Marketing Hiring
    “I see an organization make an announcement, ‘Okay, we’re going to focus on content marketing,'” said Baron Manet, founder of Per Se Brand Experience. You’ll retain better writers because they like working with a good editor. You hire an awesome restaurant manager, Kate, who kills it. Voices hiring
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, JULY 19, 2016
    [Organization, Work] 5 Tips For CMOs To Keep Their Creative Teams Humming
    Many creatives believe that the nature of their work is enough to push them into expanding their creativity and come up with new ideas every day; however, being restricted to work within the confined office space makes it almost impossible to let completely go and actually think out of the box. Content Strategy. Development. Design.
  • KOMARKETING ASSOCIATES  |  TUESDAY, JULY 19, 2016
    [Organization, Work] 20 Online Marketing Tools That Boost Campaign Results
    Understanding these trends allows us to capitalize on what’s working well and re-evaluate areas of sites that might be underperforming. This gives us a snapshot of what to expect when working with a new client or website. How we use it : Music is a huge key to many of our team members’ work days. SEO Tools. TagCrowd.
  • MODERN B2B MARKETING  |  TUESDAY, JULY 19, 2016
    [Organization, Work] 4 Scrappy Content Hacks for Your Marketing Toolbox
    As very few organizations claim content creation as a core competency, many are wondering how they should go about developing all of these new ebooks, newsletters, blog posts, videos, and images required to engage today’s buyer. Author: Nick Westergaard Content is king! Content rules! Content creation can get real complex, real fast.
  • CONTENT STANDARD  |  TUESDAY, JULY 19, 2016
    [Organization, Work] Ink and Bytes: Using Print in Your Digital Marketing Strategy
    The man shared that he had a secret that would satisfy their needs, and set to work. Effective integration at the top of the funnel means coming up with an organic way for your audience to move online from print (or vice versa) while also implementing a way of tracking the specific actions that happen during that bridge. QR Codes.
  • THE ROI GUY  |  MONDAY, JULY 18, 2016
    [Organization, Work] Get a $120M revenue boost from partnering with customers on Value Selling & ROI / TCO? Splunk tells you how.
    Where most value engineering organizations have ratios of 24 sales reps for every value engineer, the Splunk BVC team runs lean and mean, leveraging the self-service tools to achieve an astounding 50:1 rep to consultant count. David indicated that “In our case, we chose to work with Alinean, an amazing small company run by Tom Pisello.
  • VOLACCI  |  MONDAY, JULY 18, 2016
    [Organization, Work] 8 Ways Drupal 8 Can Improve Your Website and Generate More Leads
    Many of the popular Drupal add-on modules have been included in the Drupal 8 core, meaning that less work and customization is needed to get the website you desire. As with any software update, you want to know that the software has been well-tested and proven to work. Drupal 8 is a marketer’s dream. We’ve seen it coming. No Problema.
  • MODERN B2B MARKETING  |  MONDAY, JULY 18, 2016
    [Organization, Work] Breaking Down the Fundamentals of Account-Based Marketing
    It’s about getting all your resources— your program dollars AND your people (including your sales and marketing teams)—working together in a coordinated way to pursue and convert very specific accounts. To get this right, you need to work in close conjunction with sales. But what does this mean for you as a marketer? Develop Personas.
  • KAPOST  |  MONDAY, JULY 18, 2016
    [Organization, Work] For Executives: How to Avoid the Most Challenging Hurdle in Your Content Marketing Operation
    Oversight and management of content is a new role at many organizations. Content needs to flow to different parts of the organization. Even if you aren’t a Kapost customer, use these tips to measure the adoption of a content operation within your organization. This challenge isn’t new. Where’s the efficiency?”
  • SNAPAPP  |  MONDAY, JULY 18, 2016
    [Organization, Work] Using Interactive Content to Build a Scalable Account Based Marketing Program
    The hybrid model works for engaging with thousands of accounts, and is a viable “gateway drug” for ABM Lite and, eventually, Classic ABM. Most marketers we talk to today are working toward the hybrid model. Most marketers use either a data appending software or organic form fills (e.g., Source: Bizible. What data do you need?  .
  • HUBSPOT  |  MONDAY, JULY 18, 2016
    [Organization, Work] 12 of the Best 'Contact Us' Page Examples You'll Want to Copy
    Following all that great copy is a well-organized page with contact information including emails for every different department, followed by a form. The form's a little lengthy for most businesses, but for a business that runs background checks of all kinds, the form fields are likely necessary to help them organize all their inquiries.
  • ACT-ON  |  MONDAY, JULY 18, 2016
    [Organization, Work] From Scratch: Four (Free) List Building Strategies
    There’s nothing that can burst the bubble of getting a new client (or getting a new job) faster than the realization that your client has no real prospect list to work with. So (and this takes work) convince your client (or your leadership team) to go out on a limb occasionally and do something in social that’s a little radical.
  • HUBSPOT  |  MONDAY, JULY 18, 2016
    [Organization, Work] 7 Steps to Creating an Operating System for Your Agency
    Michael Gerber, author of The E-Myth Revisited , writes, “If you are going to create a business that serves your life, you must create an organization that will stand on its own. But she soon realized something wasn't working. It will take a lot of work, shared buy-in from team members, and time to see results, but take heart.
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