• ACT-ON  |  MONDAY, MARCH 27, 2017
    [Organization, Work] What Can You Do with Marketing Automation: Surprise! Its more than you think.
    Try these tactics for using marketing automation to achieve your demand generation objectives: – Attract Potential Customers: Improve your organic search ranking by running SEO audits on your web pages and landing pages. Test landing page copy, headlines, and calls to action to discover what works the best. It also slices!
  • WEBBIQUITY  |  MONDAY, MARCH 27, 2017
    [Organization, Work] The 17 Best Social Media Management Tools
    Organizes posts into categories and create a schedule for each category. Works across Twitter and Facebook, with support for additional platforms planned. Designed to work with, rather than alternative to, social management tools like HootSuite , Sendible or SocialOomph. Instagram has more users than Twitter. Sprout Social.
  • HUBSPOT  |  MONDAY, MARCH 27, 2017
    [Organization, Work] 10 of the Best Ads from March: Dinosaur Eggs, Shakespeare, and 80s Nostalgia
    To promote their new six second ad format, YouTube enlisted help from a number of top agencies and filmmakers, asking them to develop ultra-short summaries of classic works of literature. Feel like you missed the best agency projects, ad campaigns, and creative videos from this month? No worries -- we've got you covered. 1) Heinz. 2) YouTube.
  • JUNTA 42  |  SATURDAY, MARCH 25, 2017
    [Organization, Work] This Week in Content Marketing: Is Native Advertising’s Fail on Brands or Publishers?
    Evidence is mounting that native advertising doesn’t work… (09:16): Media Life Magazine reports on a new study by MediaRadar, which finds that, despite significant gains in native ad spending over the past few years, two-thirds of advertisers who try the technique ultimately abandon it. … This week’s show. 2. Sponsor (36:46).
  • AGGREGAGE B2B WHITE PAPERS  |  FRIDAY, MARCH 17, 2017
    [Organization, Work] B2B Marketing Trends for 2016
    Ambal Balakrishnan, Head of Marketing and Strategy, Click Documents [link] B2B Marketing Trends for 2016 9 Take Content Marketing to the Next Level Get Over Our Fear of Video 75% of executives watch work-related videos at least once a week, and. an organization's individual situation. even rethink their organization. Look for.
  • AGGREGAGE B2B WHITE PAPERS  |  FRIDAY, MARCH 17, 2017
    [Organization, Work] B2B Marketing Trends for 2016
    Ambal Balakrishnan, Head of Marketing and Strategy, Click Documents [link] B2B Marketing Trends for 2016 9 Take Content Marketing to the Next Level Get Over Our Fear of Video 75% of executives watch work-related videos at least once a week, and. an organization's individual situation. even rethink their organization. Look for.
  • AGGREGAGE B2B WHITE PAPERS  |  FRIDAY, MARCH 17, 2017
    [Organization, Work] B2B Marketing Trends for 2016
    Ambal Balakrishnan, Head of Marketing and Strategy, Click Documents [link] B2B Marketing Trends for 2016 9 Take Content Marketing to the Next Level Get Over Our Fear of Video 75% of executives watch work-related videos at least once a week, and. an organization's individual situation. even rethink their organization. Look for.
  • KAPOST  |  FRIDAY, MARCH 24, 2017
    [Organization, Work] 5 Ways to Use Your Blog to Test New Ideas
    More often than not, a company’s blog becomes an afterthought for an organization. Make sure you’re testing which types of titles work best; I like to test the “straight forward” title against one that evokes curiosity. What has worked and what hasn’t? Testing, testing… is this thing on? Awesome!
  • HUBSPOT  |  FRIDAY, MARCH 24, 2017
    [Organization, Work] The Ultimate Social Media Holiday Calendar for 2017 [Resource]
    16: National Wear Your Pajamas to Work Day #PJDay. 27: National Take Our Daughters and Sons to Work Day #COUNTONME. 19: National Bike to Work Day #BTWD. 23: Take Your Dog to Work Day #TakeYourDogToWorkDay. 29: No Interruptions Day – Last Work Day of the Year #NoInterruptionsDay. But others might not be. March 2017.
  • ACT-ON  |  FRIDAY, MARCH 24, 2017
    [Organization, Work] 7 Best Practices for Optimizing Sales Enablement
    With miscommunication, vastly different goals and objectives, and sometimes an inability to see the other’s point of view – these two teams who need to work together often find themselves at odds. Crucial to the success of your organization is ensuring that both marketers and sales understand the perspective of their prospects and customers.
  • CONTENTLY  |  THURSDAY, MARCH 23, 2017
    [Organization, Work] The Legally Hazy World of Cannabis Marketing
    Cannabis businesses are working very hard to educate the customer, but then they also have to use code-language like ‘herb’ to get through ads or search engine optimizations,” Gibbs said. In cannabis, where most of your ads are going to be blocked, we have to focus on organic reach,” Gibbs said.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, MARCH 23, 2017
    [Organization, Work] 7 Ways To Use Account-Based Marketing Throughout the Year
    Here are seven ways to put the power of ABM to work for your organization: Repurpose digital content to work for specific personas to address their specific needs and issues. They will appreciate access to these insights that they didn’t know existed or didn’t have the time to research themselves. A Guide-ing Light.
  • HUBSPOT  |  THURSDAY, MARCH 23, 2017
    [Organization, Work] The 10 Digital Fundraising KPIs Your Non-Profit Must Track
    While new donor acquisition rates are important, relying on them too much to fund your organization puts a lot of pressure on your development team. The earlier you get a donor into a habit of giving to your organization, the higher that donor's lifetime value is likely to be. Inbound marketing has flooded us with information and data.
  • MODERN B2B MARKETING  |  THURSDAY, MARCH 23, 2017
    [Organization, Work] 5 SEO Tips for Videos: How Google Ranks Them & How to Optimize
    Facebook, Twitter, and YouTube are great places to get eyes on your video content, but prospects aren’t necessarily in work- or buy-mode as they scroll through these platforms. Author: Nate Dame Videos are becoming increasingly important for B2B marketing. To reap the benefits of video marketing, your videos must be optimized for search.
  • CONTENT STANDARD  |  THURSDAY, MARCH 23, 2017
    [Organization, Work] What Good Data Means for B2B Marketing Strategies
    The marketing-tech mix at the enterprise-level SaaS company she works for is still a mashup of outdated legacy platforms and expensive new services that aren’t used nearly enough. B2B brands have distinct needs, strengths, and weaknesses when it comes to working with data. Team Organization. Image attribution: アラツク.
  • HUBSPOT  |  THURSDAY, MARCH 23, 2017
    [Organization, Work] How Customer-Driven Copy Helped HubSpot Increase Conversions by Nearly 100%
    The first step to improving your copy and conversion funnel is to learn what's not working. There's a temptation to jump right into talking to your customers -- but first, you need a plan for pulling all the feedback together and keeping it organized. I have time for double the work now. Work less.") Copy Audit. Leads.
  • ACT-ON  |  THURSDAY, MARCH 23, 2017
    [Organization, Work] Mapping Your Content to the Buyer’s Journey in 15 minutes
    As for collecting this information, you can hire the project out to an agency, survey folks that have (or had) those job titles within your organization, or reach out to the people you know or who may have a connection with via LinkedIn. This content can be used by your primary personas to educate others within their organizations.
  • PUREB2B  |  WEDNESDAY, MARCH 22, 2017
    [Organization, Work] How to Nurture Leads with Email Marketing
    In the United States, 6 out of 10 employees using the internet acknowledge the importance of email at work. So, how do you work around this sticky situation? If you’re an event organizer, and a lead checks out your “Party” page, they’re probably interested in getting you to organize their party for them. Final Thoughts.
  • OPENTOPIC  |  WEDNESDAY, MARCH 22, 2017
    [Organization, Work] How AI and blockchain will change business organization
    The post How AI and blockchain will change business organization appeared first on Opentopic. Brands & Marketers
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, MARCH 22, 2017
    [Organization, Work] Why CMOS Need To Manage Their Talent For Long-Term Growth and ROI
    Now, imagine applying that philosophy as a CMO to the talent in your organization. The leadership in an organization has the power to make this happen, especially if you consider the results of a recent Owler survey on CEO ratings among 350 popular private and public companies from 30 states and 17 countries. The Data Driven CMO.
  • VIDYARD  |  WEDNESDAY, MARCH 22, 2017
    [Organization, Work] Using Video in Sales to Identify and Prioritize Quality Leads
    But sales teams aren’t working stacks of lead cards anymore either. Nico, the rep here at Vidyard that had been working the deal, had diligently been sending out videos in his emails but receiving no response from the prospect. Nico’s videos had multiple views from inside the organization. Why Efficiency Matters. Better yet?
  • MODERN B2B MARKETING  |  WEDNESDAY, MARCH 22, 2017
    [Organization, Work] Introducing The Definitive Guide to Account-Based Marketing
    While it’s not a new concept, ABM is experiencing a resurgence and gaining momentum because of recent technology innovations that allow organizations of all sizes to practice ABM in a scalable and automated way. If there is more than one person in the organization you need to influence to get the deal, ABM applies.”
  • HUBSPOT  |  WEDNESDAY, MARCH 22, 2017
    [Organization, Work] 4 Ways to Use Audio in B2B Marketing
    That’s one way The Growth Show works, for example. Companies -- especially B2B companies -- have such a hard time telling their organization’s story,” says Kierran Petersen, The Growth Show’s associate producer. This strategy can also work with longer audio files, says Chelsea Hunersen, a social media manager at HubSpot. “We’ve
  • 3D2B  |  TUESDAY, MARCH 21, 2017
    [Organization, Work] Why B2B Phone Calls Are Popular in 2017
    The sales organization is also on board. Given the advantages of inside sales, if you’re building your sales organization, you might consider starting from the inside and working out. Professional B2B telemarketing organizations: Hire experienced business development reps who can talk peer-to-peer with managers and executives.
  • KEO MARKETING  |  TUESDAY, MARCH 21, 2017
    [Organization, Work] Local Female Tech Leaders to Discuss Strategies for Success In Male-Dominated Industries
    The panelists include: Jenny Poon, the co-founder of the co-working space CO+HOOTS and Phoenix Business Journal’s 2016 Businessperson of the Year. Olenka Cullinan, founder and CEO of Rising Tycoons, an organization that promotes entrepreneurship for teens. Panel Moderated by KEO Marketing CEO, Sheila Kloefkorn. Interested? KEO News
  • LEANDATA  |  TUESDAY, MARCH 21, 2017
    [Organization, Work] Why The Best Story Wins in Business
    He’s also a brand consultant who advises organizations on how to tell their corporate story more effectively. The characters were working at a company, doing their jobs scaring children, and then slowly became aware of what was really happening. Luhn’s own story suggests that he was destined to work on “Toy Story.” Luhn laughed.
  • KOMARKETING ASSOCIATES  |  TUESDAY, MARCH 21, 2017
    [Organization, Work] What Does a Content Marketer Do? Answered by a Content Marketer
    This means developing a strategy that fits within the budget, aligns with your organization’s business model, and targets key performance indicators (KPIs). After the plan is put into place, it’s time for you to do some investigative work. to identify what’s working and what isn’t. Researching. Interviewing. Creating. Sharing.
  • INFER  |  TUESDAY, MARCH 21, 2017
    [Organization, Work] Interview with Infer on Predictive and ABM
    At this juncture, the business challenge is to filter and prioritize leads so that sales knows which ones to work, which is a great use case for a predictive solution like Infer. By working accounts when they’re ready to convert, time to close goes down. Do you agree or disagree, and why? Josh: Interesting. Which are not?
  • CHIEFMARTECH  |  TUESDAY, MARCH 21, 2017
    [Organization, Work] 32 questions you should ask when you interview a martech leader
    Martech Interview Guide: Working with Tech & Data. What are the main data sources you work with? Martech Interview Guide: Working with Vendors. Martech Interview Guide: Working with Colleagues. How will you advocate for marketing technology in the organization? What should I ask in the interview? Hi, Bob.
  • KAPOST  |  MONDAY, MARCH 20, 2017
    [Organization, Work] 3 Content Marketing Mistakes Every B2B Company Should Avoid
    Over my last seven years as an entrepreneur in the business storytelling space, my co-founder and I have had the opportunity to work with different types of companies— ranging from software and media, to corporate innovation, financial services, and even data as a service. Be open about what your organization is learning.
  • ENGAGIO  |  MONDAY, MARCH 20, 2017
    [Organization, Work] Who Should Be Part of Your Account Based Marketing Team?
    Professional service and support organizations. Works with the ABM marketers to execute campaigns at the local level. Works with the ABM marketer to collaborate on corporate communications and campaigns. Works with the ABM team to understand if custom solutions are required and what’s possible. Responsibilities.
  • CONTENT STANDARD  |  MONDAY, MARCH 20, 2017
    [Organization, Work] 5 Health Care Brands that Make Twitter Marketing Look Easy
    These five brands have created totally distinct Twitter personalities based on the work they do and the people who comprise their staffs. The brand also creates a community by reaching out to other health-related accounts and praising the great work they do. Need a little inspiration? McKesson. How does @McKesson accomplish this?
  • YOUR SALES MANAGEMENT GURU  |  MONDAY, MARCH 20, 2017
    [Organization, Work] The 4 Levels of Sales Intelligence
    It is essential that salespeople adapt quickly to working with machines. The Four Levels of Sales Intelligence. By Jeb Blount, Author of Sales EQ: How Ultra High Performers Leverage Sales-Specific Emotional Intelligence to Close the Complex Deal. The speed and complexity of the modern marketplace is the domain of intellectual agility. Book
  • HUBSPOT  |  MONDAY, MARCH 20, 2017
    [Organization, Work] What Is Guerrilla Marketing? 7 Examples to Inspire Your Brand
    We'll start with some basics around where it came from and how it works, followed by an examination of how it's been carried out successfully. But how does that translate into the work we do every day? In a way, guerrilla marketing works by repurposing your audience’s current environment. What Is Guerrilla Marketing? 1) Bounty.
  • KAPOST  |  FRIDAY, MARCH 17, 2017
    [Organization, Work] 5 Strategies to Help Teams Thrive after a Merger
    Of course, you could organize this with a shared folder and perhaps a spreadsheet, but using a system like Kapost, where someone bulk uploads all your content for you, is easier. Benefit : Taxonomy is the backbone of your content operation; it’s the metadata that will make organizing your content feel far less painful.
  • MODERN B2B MARKETING  |  FRIDAY, MARCH 17, 2017
    [Organization, Work] Straight from the Champions’ Mouths: What to Look Forward to at Summit 2017
    The theme: leading in the Engagement Economy , which will inspire you to rethink the way your organization creates meaningful, lasting relationships with your customers to drive results that matter. Coming from the publishing industry, I was very involved with AdTech, understanding how it works, and how to monetize from it. Sessions.
  • WEBBIQUITY  |  FRIDAY, MARCH 17, 2017
    [Organization, Work] How to Create the Three Parts for Any Sales Funnel
    It does much of the work for the marketer. Organizing and segmenting those leads is also necessary. It’s an integral component you must have in place in order to operate a sales funnel, and simplifies your work once it is set up. Guest post by Katrina Manning. What is a Sales Funnel? Sales funnels are everywhere.
  • HUBSPOT  |  FRIDAY, MARCH 17, 2017
    [Organization, Work] The Best 2017 Networking Events for Marketers
    It not only celebrates remarkable work done within the category, but helps marketers learn how to do it themselves. Work in advertising -- this event has an AdTech track. Want to gain unexpected knowledge in unconventional parts of marketing that can actually be applied to your work. And where's the appeal of that? 4) Next10x.
  • SNAPAPP  |  THURSDAY, MARCH 16, 2017
    [Organization, Work] What is a Marketing Technology Stack? Definitions, Stats and Examples.
    A 2015 report found that 51% of organizations use 21 or more digital marketing solutions—a 42% increase from three years ago. Don’t depend on the technology alone – put it to work for different departments so the overall customer experience can be improved. The most important thing is to select the stack that works for you. .
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, MARCH 16, 2017
    [Organization, Work] Marketing’s Like Love: How Rejection Leads to Success
    Just as paramours work together to convert a ‘meet-cute’ into ‘something more,’ sales and marketing must work together to convert a prospect into a customer. In the end, this can only be a benefit everyone at the organization. Imagine you’re having a night on the town with someone special.
  • MODERN B2B MARKETING  |  THURSDAY, MARCH 16, 2017
    [Organization, Work] 3 Criteria for Selecting an Enterprise-Ready Marketing Platform [Whitepaper]
    Author: Graham Gallivan As a marketer or an IT professional, you know how important it is to choose a marketing platform that supports you and your organization’s needs both now and into the future. Can the solution you’re considering adapt to your organization’s needs? Peers and industry analysts can provide helpful guidance here.
  • WEBBIQUITY  |  THURSDAY, MARCH 16, 2017
    [Organization, Work] Six SEO Tips for UX Designers
    And historical best practice says verb-noun pairs work great for users in terms of setting expectation and enticing action. Some long-forgotten pages might be functioning as landing pages and generating valuable organic (free) traffic. Guest post by Alex Berg. Image credit: Bambi Corro III. 1. Use descriptive links. SEOBook.
  • HINGE MARKETING  |  WEDNESDAY, MARCH 15, 2017
    [Organization, Work] How to Create a Partnership Marketing Plan that Drives Growth
    At Hinge, we define partnership marketing as a mutually beneficial marketing relationship between a firm and another organization. If you can work cooperatively with another organization that communicates with a segment of your audience that you haven’t yet addressed, then your reach — your universe of potential clients — will expand.
  • ENGAGIO  |  WEDNESDAY, MARCH 15, 2017
    [Organization, Work] Including a “Human Touch” in a Technology-Driven World
    And it will always be necessary, no matter how automated or digitized our lives and work become. Chemistry between personalities might be an important factor here, sure, but typically what’s more important is getting the right people aligned in both organizations. Technology is amazing. and 3.4% Potential buyers (e.g.
  • KAPOST  |  WEDNESDAY, MARCH 15, 2017
    [Organization, Work] How to Generate Fresh, Customer-Centric Content
    For B2B marketers, customer-centric content marketing shows your organization is listening, relating to specific customer needs and that the business cares about innovating on their behalf, rewarding loyalty. Once you know what social media tools work best, invest in ways to build a connection on those platforms. Marketing Strategy
  • DISCOVERORG  |  WEDNESDAY, MARCH 15, 2017
    [Organization, Work] [VIDEO] The Role of Story in Account-Based Marketing
    Given that point, why should the same principles not apply when we’re all at work? Lastly, sound ABE execution requires multiple internal teams to stay organized around both the content and cadence of the approach, once the target list of ideal accounts has been identified and expanded upon. Of course they do, and then some.
  • HUBSPOT  |  WEDNESDAY, MARCH 15, 2017
    [Organization, Work] Are Notifications Driving Us Crazy?
    If you’re like me, your morning routine might look something like this: You check email from your phone before even getting out of bed, you scan headlines on Twitter while you brew your morning coffee, and you look at Facebook, Instagram, and Snapchat during your commute to work to see what your friends are up to. Source: Future Work Centre.
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, MARCH 14, 2017
    [Organization, Work] CrossEngage Orchestrates Customer Journeys Using Events
    Some systems that look like JOEs work with only Web or email. JOEs can work with conventional, rule-driven campaign structures or use automated techniques to customize the path followed by each customer. I still think of JOEs that way and definitely see some systems organized along those lines. Decision methods.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, MARCH 14, 2017
    [Organization, Work] Let’s Celebrate the 2017 Markie Awards Finalists!
    The following organizations have embraced an end-to-end view across the entire buyer journey and across all channels. They have demonstrated their ability to create fiercely loyal customers who have become brand advocates and driving revenue within their organization. This is an exciting time for our customers and our employees. Cisco.
  • KOMARKETING ASSOCIATES  |  TUESDAY, MARCH 14, 2017
    [Organization, Work] Unlocking the Potential of B2B Brand Marketing Initiatives [Interview]
    We spoke to Douglas Spencer , president of Spencer Brenneman Strategic Branding , for more insight into why B2B organizations are focusing on this type of marketing. How are B2B organizations, in particular, benefiting from more investment in brand initiatives? “I percent intend to boost their investments in the next five years.
  • MODERN B2B MARKETING  |  TUESDAY, MARCH 14, 2017
    [Organization, Work] Live Video in 5 Steps: From Creation to Measurement
    Other formats that work well for live streams are exclusive, behind-the-scenes access to events and Q&A sessions between hosts and guests. Live streaming also works well to bring the magic of an industry event or keynote back to the viewer at home, such as Marketing Nation Summit. Content Creation. Content Promotion. Engagement.
  • CONTENT STANDARD  |  TUESDAY, MARCH 14, 2017
    [Organization, Work] Second-Party Market Data: Why You Need It, and Where to Find It
    Here’s a look at how to make second-party data work for you. If you don’t have a specific company in mind, and a great argument for working with that organization, brokers and marketplaces might be your best bet. Marketers are always examining their data acquisition channels, looking for ways they could improve.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, MARCH 14, 2017
    [Organization, Work] Mark Cuban, the first trillionaire and chatbots on the edge
    However I did come across one or two organizations I am exploring more carefully. I would not make any recommendation to anyone unless I was certain it is working so more to some on this. We can’t work without them. By Mark Schaefer. This is PART TWO of my report from Austin. You can see my earlier notes here. Mark Cuban.
  • CHIEFMARTECH  |  TUESDAY, MARCH 14, 2017
    [Organization, Work] Mastering modern marketing technology leadership over 2 intense days
    If you’re working the intersection of marketing, technology, and management, this event has been lovingly hand-crafted for you — and I’m eager to give you a glimpse of what to expect. Learn how your peers strategically organize their marketing stacks. Does conversational AI really work, and how pervasive will it be?
  • HUBSPOT  |  TUESDAY, MARCH 14, 2017
    [Organization, Work] How to Use Wistia: A Step-by-Step Guide
    When it comes to the use cases for video, the possibilities are endless across your organization: Sales teams can close deals with personalized video voicemails , support teams can walk customers through frequently asked questions with engaging tutorials, and HR teams can onboard new teammates with ease. But that's just the beginning. Sales.
  • NETLINE B2B MARKETING  |  MONDAY, MARCH 13, 2017
    [Organization, Work] Revenue Summit 2017 – Post Event Insights
    What value do events like Revenue Summit offer sales and marketing organizations? We need to solve their challenges and empower them to succeed within their organization. Use the “giver” approach—teach vs. ask: don’t create work for them. But let’s just admire the amazing view we got from Pier 27 for a second…. Hyper Targeting.
  • DISCOVERORG  |  MONDAY, MARCH 13, 2017
    [Organization, Work] [VIDEO] Selling to Marketing: How to Grab the Attention (and Wallet) of a CMO
    In tech years, that was a million years ago, and today, so much has changed: Our solution is much deeper – delivering a comprehensive suite of sales, marketing, and predictive intelligence tools that enable organizations to more effectively identify, target, and engage with their top prospects at the right time with the right message.
  • VIDYARD  |  MONDAY, MARCH 13, 2017
    [Organization, Work] Oh Hi! Say Hello to the New Vidyard Dashboard
    We want to work towards making your content easier to see, move, and edit. It would then make sense that after you’ve organized your content and configured the distribution channels, you would want to know how things are going. This is a concept that we want to show you in the platform. Content. Channels. Insights. Simple, right?
  • YOUR SALES MANAGEMENT GURU  |  MONDAY, MARCH 13, 2017
    [Organization, Work] The Perfect Close
    What caught my attention in reading this book was how the author set up the reader by starting at the beginning of the sales process and how it allows The Perfect Close to work. He even created a sample sales scenario between a salesperson and a prospect to show how it works. The Perfect Close. -a a book review-. Books
  • MODERN B2B MARKETING  |  MONDAY, MARCH 13, 2017
    [Organization, Work] 7 Things You Can Learn from Influencers at Marketing Nation Summit
    And, that’s not just online—I’ve been lucky enough to get to meet and work with a handful of influencers in my role here at Marketo, and let me say that they are even more dynamic, interesting, and engaging in person. ” A phrase we’ve all probably heard, but is it truly embedded into every activity you do at your organization?
  • ACT-ON  |  MONDAY, MARCH 13, 2017
    [Organization, Work] What Is Customer Marketing?
    There is a lot of untapped potential most organizations are not realizing by being able to engage with their customer base way beyond those kind of very lead gen and pre-sales types of activities, including online communities, customer advisory boards, advocacy programs, product adoption, upsell campaigns, and events.”.
  • HUBSPOT  |  MONDAY, MARCH 13, 2017
    [Organization, Work] How to Write a Business Plan: A Step-by-Step Guide (With Examples)
    That's precisely why, if you intend to actually build a business from your idea, it's helpful to create a business plan so you can build out your concept in detail and prove that it can really work, both logistically and financially. Organization & Management. Not all business ideas are good ones. What is a Business Plan? Appendix.
  • HUBSPOT  |  MONDAY, MARCH 13, 2017
    [Organization, Work] The 7 Elements of Graphic Design, and How to Apply Them
    It turns out professional graphic designers have a few tricks up their sleeves to make their work look, well, professional. You could also consider using a free online color scheming tool, like ColorSchemer , to do the work for you. Have you even looked at a seemingly simple design and thought: I could totally do that. What gives?
  • TONY ZAMBITO  |  SUNDAY, MARCH 12, 2017
    [Organization, Work] Reboot Buyer Insights To Drive B2B Growth
    Just as well, the realization also has materialized that what has worked in the past, is not working today when it comes to understanding buyers. What B2B senior executives have come to realize is that it is time to reboot how their organizations go about achieving buyer insights that will help to drive growth today and in the future.
  • BIZIBLE  |  FRIDAY, MARCH 10, 2017
    [Organization, Work] 9 Ways B2B Analytics Can Optimize Marketing Strategies
    This type of B2B analytics answers a marketer’s most pressing question -- what’s working? While lead-to-account mapping is primarily useful for account-based marketers, even demand generators can see significant benefits from using B2B analytics to organize their leads according to an account. Why not?
  • RADIUS  |  FRIDAY, MARCH 10, 2017
    [Organization, Work] Top 2017 Takeaways From Product Executives
    Think about transforming a sales and marketing organization. Looking ahead… While these are just a few of the insights highlighted in the webinar, the overarching conversation seemed to be focused on data stewardship, adopting the right technologies for your business, and working towards more personalized go-to-market efforts.
  • CONTENTLY  |  FRIDAY, MARCH 10, 2017
    [Organization, Work] Production vs. Performance Metrics: The Key to ‘Moneyball’-Style Content Planning
    Column (we organize our calendar through a dozen different content columns). The goal in content marketing and football is the same: You don’t want to waste money, you don’t want to waste time, and you really hope that no one gets a concussion today at work. Yesterday kicked off my favorite event of the year. Europe).
  • LEANDATA  |  FRIDAY, MARCH 10, 2017
    [Organization, Work] The Best of Revenue Summit
    Sales and marketing work especially close at that as we work together to penetrate accounts.”. “It’s Anastasia Pavlova , the senior director of marketing at Marketo, stressed the need for each organization to hold up its end of the alignment bargain. And to adjust to that new reality, sales and marketing need to become more.
  • KAPOST  |  FRIDAY, MARCH 10, 2017
    [Organization, Work] The Top B2B Marketing Events to Attend in 2017
    Events serve up the perfect blend of what organizations need to shape content messages and learn about the latest tech and marketing insights with a little fun, food, and socialization thrown into the mix. Is there more than one person from your organization attending that will enable you to split focus and cover more ground? AdvoCamp.
  • BIZNOLOGY  |  FRIDAY, MARCH 10, 2017
    [Organization, Work] 8 ways to refresh your brain when you’re overworked
    You don’t think clearly, which makes it harder to work, which leads to more stress. Resisting the urge to eat (or do anything else) while you work. If you work near any kind of green space, a quick walk can reduce your stress level and even help prevent depression. Whatever you’re working on, focus on just that.
  • CHIEFMARTECH  |  FRIDAY, MARCH 10, 2017
    [Organization, Work] THE HACKIES: The case for a cloud-enabled business advisor
    We need to observe and measure what customers and organization staff actually do, not what their biases dictate. These projects are expensive, and only the companies with large resources can undertake this strategic but critical work. Source: is there a system for this at all in organizations?). Like it? Hackies
  • HUBSPOT  |  FRIDAY, MARCH 10, 2017
    [Organization, Work] How to Grow Your Audience on Snapchat, According to Data From 217,000 Snaps
    Snaplytics provides account management and analytics for brands using Snapchat, and it recently produced a report on how different organizations are using Snapchat. For example, non-governmental organizations (NGOs) had the longest number of snaps in Stories, and marketing and advertising brands sometimes only posted six snaps at a time.
  • HUBSPOT  |  THURSDAY, MARCH 9, 2017
    [Organization, Work] 7 SaaS KPIs You Need to Track in 2017
    In other words, it shows whether your sales process and lead-nurturing methods are working or not. This metric displays the health of your marketing program, so you can invest in programs that are working well or change campaigns that aren’t. Even the poorest segment is projected to see a compound annual growth rate of 19.7 4) Churn.
  • KOMARKETING ASSOCIATES  |  THURSDAY, MARCH 9, 2017
    [Organization, Work] How to Create an Organizational B2B Content Marketing Strategy
    There are already a variety of posts covering content marketing strategy in the B2B space, but one thing that many are missing is how the content you are creating should be organized. In many cases, the way you organize your B2B content is often just as important as what the content is. What Is Content Marketing Organization, Exactly?
  • VIDYARD  |  THURSDAY, MARCH 9, 2017
    [Organization, Work] Introducing Vidyard for SalesLoft: Skyrocket Sales Team Impact with Personalized Video Emails
    Put these forces together and it’s clear that sales reps have their work cut out for them to stand out, get noticed, and drive responses. Plus, many sales organizations are adopting sales acceleration platforms, like SalesLoft, to execute this modern sales methodology. And it works! 2017 could be the hardest year for sales reps.
  • OPENTOPIC  |  THURSDAY, MARCH 9, 2017
    [Organization, Work] AI, Robotics, and Cognitive Computing Are Changing Business Faster Than You Thought
    The digital world of work is here, and organizations are struggling to adapt. JPMorgan Chase & Co now uses software to perform the mind-numbing job of interpreting commercial loans, reducing 360,000 hours of lawyer time each year. AI software can now identify leukemia in photos and X-rays, learning faster than technicians.
  • HG DATA  |  THURSDAY, MARCH 9, 2017
    [Organization, Work] Lessons from a Very Rich Man
    And outside of work, it was helping plan a cross-country, 80 th birthday party for my Dad. While in Connecticut and engaged to my wife Julia, she got into graduate school at USC and, exhausted from weeks of driving through snow for business meetings at work, I told her ‘Southern California sounds perfect. What really matters in life?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, MARCH 9, 2017
    [Organization, Work] Adjusting to the new sales strategies with Anthony Iannarino
    Here was a guy who recognized that, in the world that we live in, the work that you have to do is not structured in a way that you always know what to do. They went to work every day, they followed their instructions, they went home. And I think that can work for a lot of people if they let their observations and insights flow.
  • ONALYTICA B2B  |  THURSDAY, MARCH 9, 2017
    [Organization, Work] Influencer Marketing: Truth or Myth?
    This marketing tactic works for many brands, particularly in the B2C space, but it is an entirely different practice to influencer marketing as we know it in its rawest form. For some brands, working with an influencer on a paid basis isn’t desirable for themselves, or the influencer. The answer is likely to be no.
  • HUBSPOT  |  THURSDAY, MARCH 9, 2017
    [Organization, Work] How to Overcome the Challenges of Managing a Remote Agency
    For some, the answer is to adopt remote working and flexible freelance contractors. 6 Tips for Resourcing a Remote Team: Do your research: Dig into the work history of the individual, ask for case studies of their previous roles, and do your due diligence checks before progressing. Remote Work is Built on Trust. Productivity.
  • CONTENTLY  |  WEDNESDAY, MARCH 8, 2017
    [Organization, Work] How Contently Is Supporting International Women’s Day
    But organizers from A Day Without Women recognize that not all women can afford to take off work, and not all work environments restrict women’s rights. You may have heard about “A Day Without Women,” the strike that falls on International Women’s Day. This is an incredibly important message to send.
  • DISCOVERORG  |  WEDNESDAY, MARCH 8, 2017
    [Organization, Work] Why That Bargain Contact List You Bought is a Sales Dead End
    Anti-spam organizations create fake email accounts (their own Trojan horse strategy) that notifies ISPs and other anti-spam organizations that the sender is spam. Bargain contact lists do costly damage to your email campaigns, make pivoting when contacts leave near impossible, and force you to do plenty of extra work.
  • DISTRIBION  |  WEDNESDAY, MARCH 8, 2017
    [Organization, Work] The Future of Financial Services Marketing
    Some of the most influential thought-leaders in the industry had to collaborate with their competitors to band together, organized under the bounds of the LIMRA membership, to tackle the adversities that they mutually face. Alex studied advertising and marketing at Pepperdine University and has enjoyed working in the field ever since.
  • BIZNOLOGY  |  WEDNESDAY, MARCH 8, 2017
    [Organization, Work] Beyond the buzzwords
    Even though they may have a great idea, they have no sense for how distribution works. How to create value for an organization but also how to deliver it fast in a continuous delivery mode. In our days, companies are wrestling with how to engage with their customers differently. Like this post? Sign up for our emails here.
  • CONTENT STANDARD  |  WEDNESDAY, MARCH 8, 2017
    [Organization, Work] Does Native Advertising Work?
    For those who are unfamiliar, let me explain: imagine your team is working with a journalist to create your next native ad. Because you lack total creative control over the piece, the journalist you were working with crafted the article with an example that doesn’t quite fit the story your brand is trying to tell. Going Native.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, MARCH 8, 2017
    [Organization, Work] 4 Non-Marketing Skills You Need to Become a Better Marketer
    It needs to be a way of life throughout your organization. To truly become a better marketer, you need to work with all of these departments and learn to speak the language of these disciplines. Here are a few things to think about to be taken seriously and have an impact across your organization. Use your own images and videos.
  • CHIEFMARTECH  |  WEDNESDAY, MARCH 8, 2017
    [Organization, Work] 6 of 14 rules for marketing like a billion-dollar martech unicorn
    I was fortunate to work for a great CEO, with many extremely passionate and talented people, and have a great product behind us. Their job was to identify the right people at a target organization (we were going after Fortune 2,000) and secure meetings. The following is a guest post by Jeremy Epstein , CEO of Never Stop Marketing.
  • HUBSPOT  |  WEDNESDAY, MARCH 8, 2017
    [Organization, Work] From the Phonograph to Spotify: The History of Streaming Music
    Sacred melodies like Gregorian chants and the growing presence of pipe organs in houses of worship paved the way for classical composers like Johann Sebastian Bach , whose earliest work was often written and performed in churches. As it turns out, it worked, which he found out after testing a rhyme on the earliest prototype.
  • ACT-ON  |  WEDNESDAY, MARCH 8, 2017
    [Organization, Work] Link Building and SEO Strategies to Resurrect in 2017, Part 1
    Websites that earn valuable organic traffic from search engines are often aware of the powers of search engine optimization (SEO). Partners, vendors, and clients you work with may include testimonials on their websites, which include a link. But there’s more you could be doing to take your performance to the next level. Certainly not.
  • SNAPAPP  |  TUESDAY, MARCH 7, 2017
    [Organization, Work] How to Drive PPC Ads With Interactive Quizzes and Assessments
    Unbounce research indicates that the PPC visitors are 50% more likely to purchase something than organic visitors. PPC visitors are 50% more likely to purchase something than organic visitors. PPC Ad Basics: How it Works & Best Practices. The reason: they work. Interactive Assessments: Taking PPC to the Next Level.
  • VIDYARD  |  TUESDAY, MARCH 7, 2017
    [Organization, Work] Vidyard Adds LinkedIn CMO Shannon Stubo to Board of Directors
    Shannon, LinkedIn’s CMO and SVP of corporate communications, will help guide Vidyard’s rapid growth as the company drives the digital transformation of organizations, including marketing and sales teams, communicating through the use of online video. But this is only one of the reasons why I wanted to get involved with Vidyard. About Vidyard.
  • MODERN B2B MARKETING  |  TUESDAY, MARCH 7, 2017
    [Organization, Work] Summit or Bust: 5 Reasons You Can’t Miss Marketing Nation Summit
    The Marketing Nation Summit is no longer just for Marketo customers to learn more about Marketo, it’s become a space and time for business professionals of all shapes and sizes to completely rethink the way their organization interacts with customers to drive results that matter in the Engagement Economy. This one’s for you! Train.
  • CHIEFMARTECH  |  TUESDAY, MARCH 7, 2017
    [Organization, Work] 9 interview hacks for being the most memorable martech candidate
    It’s not necessarily glamorous work, but if you can do it, you can unlock real value for the company. ” You may have to bend over backwards to put your work into context, especially for people who are not martech experts. They bring a portfolio of work to share. Show some recent work samples. He got the job.
  • ACT-ON  |  TUESDAY, MARCH 7, 2017
    [Organization, Work] Machine Learning is Marketing’s Future: 3 Ways How
    This was once the way technology worked; only a select few had access. This is why, when considering marketing automation software, organizations should look for vendors that are embracing predictive and machine learning. When you hear “artificial intelligence” or “machine learning,” what comes to mind? More creativity overall.
  • BUZZ MARKETING FOR TECHNOLOGY  |  MONDAY, MARCH 6, 2017
    [Organization, Work] Getting Towards a Mature Data Infrastructure
    Data is the watchword in organizations large and small. In fact, how an organization frames data is the single most important determination of future success or failure. While the idea of being “data-driven” is fundamental and powerful, most organizations fall short. Many business leaders understand this intuitively.
  • LEANDATA  |  MONDAY, MARCH 6, 2017
    [Organization, Work] Sales and Marketing Align at Revenue Summit
    Because cats and dogs traditionally don’t get along,” explained Nikki Nixon , one of the event organizers. We’re all beginning to realize there are no longer any silos, and the importance of working together is greater than ever before,” added Nixon, the director of #FlipMyFunnel. “It’s They have to work together.
  • TONY ZAMBITO  |  MONDAY, MARCH 6, 2017
    [Organization, Work] New Buyer Insights Needed To Unlock Growth In An Era Of B2B Digital Transformation
    A new era of business will develop in the next 10 years that will fundamentally change how organizations work, conduct business transactions, and establish relationships. How an organization’s product fits into the future digitization of businesses and the B2B2C value chain is what keeps CEO’s concerned. Consider this.
  • KOMARKETING ASSOCIATES  |  MONDAY, MARCH 6, 2017
    [Organization, Work] Study: Personalization Efforts Leading to Increased Profitability
    Approximately 28 percent are “just starting out,” and only six percent are “advanced” in terms of execution, indicating that there is still work to be done. Recent research has revealed that organization leaders are specifically turning to personalization to meet their customer needs. Personalized Marketing for a Competitive Edge.
  • SNAPAPP  |  MONDAY, MARCH 6, 2017
    [Organization, Work] 35 Quick and Easy Tips to Make Your Daily Marketing Life Better
    We compiled 35 of our best tips, tricks, shortcuts, hacks and tools to make your work-life just a little bit easier. Create lists on Twitter to keep your contacts organized while giving you more visibility to people/businesses you’re following closely on in your space. . You marketers aren’t just busy people – you’re jugglers.
  • MODERN B2B MARKETING  |  MONDAY, MARCH 6, 2017
    [Organization, Work] Marketing and Artificial Intelligence: Make Your Job Robot-Proof
    It works by recognizing data patterns that prognosticate with a high level of certainty. A Forrester report, “The Future of Jobs, 2025: Working Side-By-Side With Robots,” suggests that by 2019, 25% of all job tasks will be offloaded to software robots, physical robots, or customer self-service automation.
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