VOICE-BASED MARKETING | FRIDAY, NOVEMBER 21, 2014
[Organization, Work] Top 8 Reasons You Need to Include Call Analytics in Your Reporting
You can spend money on the campaigns that work. Without call analytics, CMOs and marketers are not able to fully prove the value that they are providing to their organizations. 'Marketing is all about the numbers: everything needs to be quantifiable. Knowing where your best leads come from creates an enormous advantage for marketers.
BIZNOLOGY | FRIDAY, NOVEMBER 21, 2014
[Organization, Work] 4 Reasons why you should be treating your emails like a blog
However, that doesn’t mean it’s an automatic win for your organization. All too often, I see organizations fail at email. Even if your organization excels at lead nurturing and sales, it’s unlikely that more than 1% of your blog readers will ever become customers. think there’s one key thing many marketers miss. Content.
ENGAGE | FRIDAY, NOVEMBER 21, 2014
[Organization, Work] Content Marketer: Meet the Speechwriter
'Content marketer, there is someone in your organization you should know, and someone who should know you. And if you two don’t start working together intelligently, you’ll find yourselves working apart, and maybe at cross-purposes. think you two could do much better work together than you do apart Don’t feel bad.
LEADERSHIP | FRIDAY, NOVEMBER 21, 2014
[Organization, Work] Interesting Infographics: The Road to Success through Paid Social Amplification
'We have had some great discussions about social media’s role in B2B demand generation but at least I have usually focused on ways to organically grow our social media presence. How does paid social amplification work? According to an Infographic from Gryffin Media , there are many reasons to use paid social ads. Reddit Ads.
HUBSPOT | FRIDAY, NOVEMBER 21, 2014
[Organization, Work] 29 Charts & Stats on What Matters Most to Marketers Right Now
2) 93% of inbound marketers work at companies with an annual marketing budget between $1M and $5M. 18) 84% of inbound marketers (compared to only 9% of outbound marketers) cite organic, top-of-funnel sources (like social media, blogs, SEO) as rising in importance. 'The best marketers I know are curious. Who Practices Inbound?
WRITTENT | THURSDAY, NOVEMBER 20, 2014
[Organization, Work] SEO Isn’t Dead: 10 Ways to Use It for Business
However, if your organization has a verifiable, brick-and-mortar location, you’re eligible. That just doesn’t work. 'While it may come as a surprise to some people, SEO is still alive and kicking. magazine published click-bait piece recently with the title “ SEO is Dead. But here’s the thing. Image source.
MADISONLOGIC B2B WHITE PAPERS | THURSDAY, NOVEMBER 20, 2014
[Organization, Work] Moneyball for Sales & Marketing
at the start of a sales process might work well, while using competitive differentiation documents near the end. pieces of collateral work best. Understand your collateral batting order, and choose what works at different. repeatedly may work for a while. have to look back and see what has worked in this scenario.
MADISONLOGIC B2B WHITE PAPERS | THURSDAY, NOVEMBER 20, 2014
[Organization, Work] Interactive 24x7 Content: Why Online Presentations Belong in Every Digital Content Strategy
content has led cutting-edge organizations to begin working a new. Every organization of any size has dozens if not hundreds. From marketing to sales to training to investor relations, business presentations structure and organize. In fact, potential online presentation content is all around us in every organization.
VOICE-BASED MARKETING | THURSDAY, NOVEMBER 20, 2014
[Organization, Work] Google’s New Mobile-Friendly Label and the Impact of Mobile on Search
Websites that earn the mobile-friendly label will have additional text in the organic search result reading “Mobile-friendly” (see screen shot below). Google reports that 61% of mobile searches result in a phone call, so having a phone number prominently displayed in your Google ad or organic search listing is key to growing business.
WINDMILL NETWORKING | THURSDAY, NOVEMBER 20, 2014
[Organization, Work] Elevate Your Holiday Marketing on Social Media
She works for HyperDisk Marketing managing social media accounts, writing website copy and executing SEO strategies for clients. Prior, she was with a destination marketing organization where she maintained the website along with launching and managing their social media presence. 'It’s hard to believe 2014 is almost over!
TRADESMEN INSIGHTS | THURSDAY, NOVEMBER 20, 2014
[Organization, Work] Fabtech Expo Recap
Workshops for Warriors is a wonderful organization that I had the pleasure of writing about last year in Production Machining magazine. Workshops for Warriors , a 501(c)(3) non-profit organization dedicated to training, certifying, and placing veterans in manufacturing careers. 'Rachel Kerstetter, PR Engineer, Sonnhalter.
CMO ESSENTIALS | THURSDAY, NOVEMBER 20, 2014
[Organization, Work] Five Recipes for Marketing and Sales Disasters
The point, of course, is to avoid any personnel who will spoil the internal effectiveness, or the external perception of your brand or organization. 'Who doesn’t love Thanksgiving? That’s why below, I’ve outlined five recipes for marketing and sales disasters, in particular, which can be avoided as long as they’re taken under advisement.
WRITING ON THE WEB | THURSDAY, NOVEMBER 20, 2014
[Organization, Work] Should You Send Holiday Newsletters?
Yes, I will be working with Airbus North America because of the indirect response to the newsletter. have been asked to be a keynote speaker with many organizations such as BAIFA, BOMA and Executive Forums because people read a particular article and asked me to speak on that subject. 'Shortcuts to Newsletters. Nancy Proffitt, MBA.
ANNUITAS | THURSDAY, NOVEMBER 20, 2014
[Organization, Work] Why Don’t We Market To Our Customers?
This was a significant statement that would have major impact for the organization. In my work with many large enterprise B2B organizations, I find this is the case more often than not. If this is true, then why are so many organizations so bad at doing this? '* This post first ran in July 2014. Lack of Data Governance.
MARKETING ACTION | THURSDAY, NOVEMBER 20, 2014
[Organization, Work] Lead Scoring Strategies for Agencies: Best Practices
Lead Lizard serves clients from a multitude of industries around the world, and they’re dedicated to helping these organizations get more value out of their marketing automation and CRM systems. There are many benefits to having an agency manage lead qualification for your organization. They also have a great logo.) Settling the Score.
EMAGAZINE B2B BLOG | WEDNESDAY, NOVEMBER 19, 2014
[Organization, Work] 10 Commandments of Social Media For B2B
Organize – The easiest way to get overwhelmed and fall behind your social media goals is not taking the time to get organized. Consistency – Once you have an organized calendar you can be consistent. The goal is to work to master each network one at a time to keep things manageable. The golden rule is never over commit.
SALES PROSPECTING PERSPECTIVES | WEDNESDAY, NOVEMBER 19, 2014
[Organization, Work] Connecting The Dots: Unify Your B2B Organization for Maximum Growth
Strong emotions regarding a company will affect purchasing decisions from potential clients, but will also promote pride in their work from employees. The marketing department can help unify a B2B organization internally. Work with them to develop and simplify an effective budget plan for your marketing. Branding For Unity.
BIZNOLOGY | WEDNESDAY, NOVEMBER 19, 2014
[Organization, Work] Involving SEOs in the content creation process
In order to be successful you need a multifaceted team of highly skilled individuals working together. It is important to also involve an SEO in the content creation process and have them work closely with your content team. Even the most spectacular work can get buried online without proper SEO implementation and promotion.
CMO ESSENTIALS | WEDNESDAY, NOVEMBER 19, 2014
[Organization, Work] Planning for 2015: Stop Making Stuff to Make Stuff
Oh, and all that measurement we need to wrap up to show off our good work in 2014. It was built by my team here at Aberdeen, and could help you and your team organize your thinking around content for your programs. How does the song go? It’s the most wonderful time of the year…”. It’s time, people. What is missing? Register here.
WRITTENT | WEDNESDAY, NOVEMBER 19, 2014
[Organization, Work] 22 Must Know SEO Writing Tips for Higher Rankings
This saves you time and keeps you organized and focused. Subheaders (H1-H6 tags) organize your content and describe it to search engine bots. How do you make your content work harder for your business? 'Image source. SEO writing tips in 2014? With all that has happened in search in recent years, do we really even need them?
THE ROI GUY | TUESDAY, NOVEMBER 18, 2014
[Organization, Work] The Modern Day Social Seller: Buyers are More Empowered, But So Are You!
nternet and Social Media Research Works Both Ways Buyers will engage earlier with sales reps who can help them overcome challenges and drive competitive advantage. Today, the successful sales rep needs to find new ways to provocatively engage earlier, and if engaging later, frame the decisions to go their way. So what are these insights?
LEADERSHIP | TUESDAY, NOVEMBER 18, 2014
[Organization, Work] Work Horse Vs. Show Horse — Is Email Marketing Being Undermined by the Lure of Social Media?
The only way for organizations and brands to break through is by delivering meaningful, useful, contextual and valuable content. The tried and tested work horse of B2B marketing, i.e. email, got sidelined to make place for the shiny, new show horse, social media. It remains one of the top posts on my blog. What’s even better?
HUBSPOT | TUESDAY, NOVEMBER 18, 2014
[Organization, Work] How to Craft Perfect Posts for Facebook, LinkedIn & Twitter [SlideShare]
Each is worth testing for which works best with your audience. While albums on Facebook are great for organization, including photos within an album limits the engagement per photo uploaded. 8) Publish after work hours. They also see 29% more interactions than those published before work (1 a.m. Facebook Best Practices.
ENGAGE | MONDAY, NOVEMBER 17, 2014
[Organization, Work] 5 Tips To Drive Member Engagement
Each shared what they’ve found works and what doesn’t for their own organizations. The leadership of your organization needs to understand that a content strategy is much more than a monthly newsletter. These toolkits are especially helpful when working with committee volunteers! Big budgets aren’t everything.
CMO ESSENTIALS | MONDAY, NOVEMBER 17, 2014
[Organization, Work] How to Achieve the Right Blend of Art and Science for Marketing
'A hyper-competitive environment, greater channel complexity, the continued shift of power to the buyer, and increased pressure from the C-Suite to prove the value of marketing have all forced marketers to be more scientific (working with big data, and using analytical and measurement skills) in their marketing efforts than ever.
YOUR SALES MANAGEMENT GURU | MONDAY, NOVEMBER 17, 2014
[Organization, Work] Put a Little Personality into Selling
Approach a persuader informally — go with a first name, listen for personal information and use it as you work to develop a relationship. In working with Supporters it’s important that you realize your role in their decision process. 'Put a Little Personality into Selling. Relationships are not important. Sales Training
THE FORWARD OBSERVER | MONDAY, NOVEMBER 17, 2014
[Organization, Work] The 3 Most Important Content Marketing Questions CEOs Should Ask
And you have a sense that the traditional marketing that generated leads in the past isn’t working anymore. You’ve established a budget , funded largely by re-allocating some marketing funds from other tactics that don’t seem to be working (print advertising, direct mail, trade shows, etc). What is the content’s focus? Internet forums.
B2B MARKETING UNPLUGGED | MONDAY, NOVEMBER 17, 2014
[Organization, Work] Eight Rules for Lead Generation Events
Also, they are not very organized. Had these folks sent a few reminder emails (not just calendar invites), the people who got the wrong invite would have been set straight, and the people who didn’t show up would have had to work at it to not show up. Ready for Events That Work? Rule 1: Use an experienced event manager.
HUBSPOT | SATURDAY, NOVEMBER 15, 2014
[Organization, Work] How to Train Your Brain to Learn Faster
It’s because our brains are hard-wired to crave organization. Does one buyer’s company remind you of another customer’s organization? Sequencing is a way of mental prioritizing, but reps should also practice prioritization in their day-to-day work for maximum learning effectiveness. What is "it"? Nope, not that either.
HUBSPOT | FRIDAY, NOVEMBER 14, 2014
[Organization, Work] 15 Bizarre Cover Letter Blunders to Avoid at All Costs
6) "I know how to penetrate an organization. 7) "I am fluent in remote working." " Don''t emphasize how good you are at not coming to work. " You don’t have to be in the office to get work done, but it shouldn’t be used as a selling point. And then there are the other kinds of cover letters.
B2B LEAD BLOG | FRIDAY, NOVEMBER 14, 2014
[Organization, Work] Database Marketing, Going Back to Basics for the New Year
'We’ve identified your buyers , we know how to message to them and we have a lot of names/contacts in our marketing house list, organized by target market and target persona relevancy. Now we have to figure out how to best tag this list so we can do some analysis on what we’re working with. Period. We want quality.
CMO ESSENTIALS | FRIDAY, NOVEMBER 14, 2014
[Organization, Work] Three Reasons Marketers Should Be Thankful for Sales People – Even the Cranky Ones
We can pretend to care about how sales meets their goals, but if we are honest, most organizations just care about the bottom line. And as annoying as this “prove it” mantra is to our ego, the truth is, it makes us work smarter. But at the end of the day, even the most cranky sales person can give us a reason to be grateful….
FEARLESS COMPETITOR | FRIDAY, NOVEMBER 14, 2014
[Organization, Work] Top Ten Guests on Marketing Made Simple TV
“Dan” Pink is the author of five books about business, work, and management that have sold two million copies worldwide and have been translated into 34 languages. 'Marketing Made Simple TV is the show I created and hosted before I took my huge fall and was divorced. Chief evangelist of Canva. https://www. canva.com / . Daniel H.
WRITTENT | FRIDAY, NOVEMBER 14, 2014
[Organization, Work] What’s Missing in Your Content Strategy? 10 Things!
Far too many organizations publish – and quickly forget – their best blogs, landing pages, and whitepapers. It’s absolutely critical to document your process, especially if you’ll be using freelance writers or work on a large team. It keeps you organized and productive. That’s even tougher.
MARKETING ACTION | FRIDAY, NOVEMBER 14, 2014
[Organization, Work] 5 Mistakes Marketers Make When Integrating Social Media and Email Marketing
Because, somehow, that rarely seems to work. But sometimes that’s not possible, and if someone is airing a legitimate issue with your organization in a public social forum, it’s up to you to respond fast and do it in a transparent way, in the same channel. 'Email and social media can be a powerful combination. Start with the Basics.
CRIMSON MARKETING | THURSDAY, NOVEMBER 13, 2014
[Organization, Work] Is Content Marketing Still Worth It?
Or you can build a list organically over time and email people who want to hear from you.”. – I would definitely say yes, but for you, it comes down what works within your own personal organization. HubSpot is a good example of such a company that offers content marketing technology. Content marketing is getting harder.
ENGAGE | THURSDAY, NOVEMBER 13, 2014
[Organization, Work] How Magic Johnson dribbled his way into Blue Ocean Strategy
Turns out, Johnson is a stakeholder in Florida-based Simply Healthcare Plans , a licensed health maintenance organization, which has launched a plan focused on those living with HIV/AIDS. The organization targets minority Medicare/Medicaid individuals with its 700-plus caregivers. Chan Kim and Renée Mauborgne call Blue Ocean Strategy.
KOMARKETING ASSOCIATES | THURSDAY, NOVEMBER 13, 2014
[Organization, Work] 20 Tools We are Thankful for as B2B Online Marketers
Evernote serves as a digital work space that has the ability to live across multiple devices, keeping valuable information readily available with the click of a button. Why We Are Thankful: Oftentimes, a number of team members are working together to build out a document (blog posts, keyword lists, page tagging recommendations, etc.).
CMO ESSENTIALS | THURSDAY, NOVEMBER 13, 2014
[Organization, Work] Misinterpreting Customer Data: Good Data Can’t Save Bad Marketing
It is possible to put the blinders on and become too data-driven and not see all the market factors at work outside the company, but I don’t subscribe to the belief that a well-managed company would maintain this approach to the point of self-destruction. To be blunt, this idea is just wrong. annually. could not. in-store, web and etc.)
SOCIAL MEDIA B2B | THURSDAY, NOVEMBER 13, 2014
[Organization, Work] 9 Steps to Highly Productive B2B Lead Generation
It should define your target client, including what positions they hold within an organization, the industries they work in, their company’s size, and their geographic locations. 'The challenge of generating high-quality leads looms large in front of business-to-business marketers today. Create a Strategy. Start with the big picture.
B2B MARKETING INSIDER | WEDNESDAY, NOVEMBER 12, 2014
[Organization, Work] The 15 Best LinkedIn Pulse Articles On Marketing
'I am always looking for what kind of content works for others and how to emulate those best practices in content marketing. Brian defines “digital Darwinism” as the age we live in where technology and society are evolving faster than the ability of organizations to adapt to it. Thousands of new visitors every month!
FEARLESS COMPETITOR | WEDNESDAY, NOVEMBER 12, 2014
[Organization, Work] Great News for companies in Tampa/St Petersburg, Florida – the BMA is coming
Jeff got a nice email from the BMA on November 5th and they are working hard to make this happen. Once this is done, we will be working to bring on new chapters. My goal for you and I, is for me to get a list of required items for you to work on to become an official chapter.” on marketing topics. Petersburg area.
GROW - PRACTICAL MARKETING SOLUTIONS | WEDNESDAY, NOVEMBER 12, 2014
[Organization, Work] It may be time to drop your annual marketing strategy
Organic reach on Facebook has plummeted for most businesses in a matter of months. Are you adjusting tactics or are you locked into a strategy that isn’t working? Organic reach on Facebook has plummeted for most businesses in a matter of months. How much is it POSSIBLE to plan today? Every month. It is where news breaks.
MARKETING ACTION | WEDNESDAY, NOVEMBER 12, 2014
[Organization, Work] Understanding Cookies, Part 1: A Guide for Consumers
And that starts with understanding how cookies and web tracking solutions work. First-party cookies are set by the website that you’re viewing, which means any information that’s gathered is coming through your direct relationship with that organization. This anxiety can lead them to delete cookies, or even block them altogether.
HUBSPOT | WEDNESDAY, NOVEMBER 12, 2014
[Organization, Work] The Ultimate Smarketing Glossary: 62 Common Sales Terms Explained for Marketers
A = Authority : Determines who in the organization will help champion and/or decide to make a purchase. Though every company has different processes for defining what criteria make someone an opportunity, it''s basically when a qualified lead is being worked by Sales. Keep on reading to brush up on your sales knowledge. Benefit. Quota.
CMO ESSENTIALS | TUESDAY, NOVEMBER 11, 2014
[Organization, Work] Content Marketing Ethics: Why Joe Pulizzi’s WSJ Rant Was the Right Move
Now, some might argue that it’s unwise to publicly confront or challenge the insights or opinions of an organization with which you’re doing business – don’t bite the hand that feeds you, right? Joe writes: Actually, the two should work together. 'There is a necessary difference between content marketing and native advertising.
VOLACCI | TUESDAY, NOVEMBER 11, 2014
[Organization, Work] Must-Attend Drupal Events of 2015
'Earlier this year, I posted a blog about Must-Attend Drupal Events of 2014 ; it was fairly well received so I figured I''d work on a similar list for the 2015 Drupal events. The Drupal community in and around Los Angeles organizes hundreds of Drupal events each year, including GLADCamp, Drupal Design Camp LA and DrupalCamp LA. 16-18.
KOMARKETING ASSOCIATES | TUESDAY, NOVEMBER 11, 2014
[Organization, Work] How to Apply Hemingway’s “Iceberg Theory” to Content Marketing
What puts it so far above the work of his contemporaries, however, is his ability to say so much by saying so little. Hemingway’s The key is to produce compelling content that will demonstrate an organization’s deeper content marketing goals and strategy. In what ways is your organization driving content that hits below the surface?
DIANNA HUFF - B2B MARCOM | TUESDAY, NOVEMBER 11, 2014
[Organization, Work] Trust and Made in America Two Key Drivers for Manufacturers
AC uses a simple yet powerful search system to identify and organize millions of US-made items from thousands of manufacturers. This capability, in turn, promotes product safety, quality, working conditions and the creation of new jobs. 'Trust. Do you trust a big brand, such as Home Depot or Target, with your credit or debit card?
BIZNOLOGY | TUESDAY, NOVEMBER 11, 2014
[Organization, Work] 5 of my favorite productivity apps
This isn’t a review so much as simply a subjective sharing of some of the tools I use — and want to use — on a daily basis to make my work — and personal — life productive, collaborative, and organized. Asana is free, sort of, if you hack it and work around some of the pay wall restrictions. Trello.
ANNUITAS | TUESDAY, NOVEMBER 11, 2014
[Organization, Work] B2BCamp and the Evolution of the “Unconference”
True to that spirit, attendees, not the organizers, choose which sessions make the agenda. Getting people AND process AND content AND technology to work together.”. Enter the “Unconference.”. Having attended the fifth session of B2BCamp in Atlanta this past weekend, it was the first I heard the term. The secret sauce according to Adam?
LEADERSHIP | TUESDAY, NOVEMBER 11, 2014
[Organization, Work] CMO Spotlight: Raja Rajamannar, CMO, Master Card
have harped on this point many times in context of the new breed of marketers wanting to throw out traditional approaches just because they think the new ones will work better. What are some of the most successful campaigns your organization has run over the years? '“If it’s Priceless, don’t mess it up!”. It can’t be easy! Marketing 2.0:
YOUR SALES MANAGEMENT GURU | MONDAY, NOVEMBER 10, 2014
[Organization, Work] Are You Ready for 2015 Business Planning?
The content of the webcast was based upon our ESTEEM Formula, a format we use to work our clients through a process to build their business plans. It is a comprehensive tool designed to reflect your maturity level and an organization. 'Are You Ready for 2015 Business Planning ? link]. Then you can begin to develop your Business Plan.
BIZNOLOGY | MONDAY, NOVEMBER 10, 2014
[Organization, Work] Do you know how fast to move with your agile marketing?
big part of the decision revolves around the organization itself. ” If people are free to keep working the old way or if they don’t need to change their behavior, then you can innovate at will and see what happens. They are all large companies and they have big changes to make fast. Free to Adopt. Requires Behavior Change.
B2B MARKETING INSIDER | MONDAY, NOVEMBER 10, 2014
[Organization, Work] The Real Time Marketing Myth – How To Win The Superbowl
But as the Wall Street Journal reported , Samsung had been working with Ellen for weeks on how to incorporate their products into the show. 'Ever since Oreo’s famous “dunk in the dark” tweet moment, brands have been dancing to the tune of so-called “real-time marketing.” The Real Time Marketing Myth.
WRITTENT | MONDAY, NOVEMBER 10, 2014
[Organization, Work] 5 Myths About Copywriters You Believe
Organization, strategy, and planning. First and foremost, we’re a group of dedicated, hard-working professionals. We know what to expect when working with clients, and understand that feedback is part of what we’ve signed up for. 'Copywriters are seriously misunderstood. Not even a little bit. Copywriters Just Write.
MARKETING ACTION | MONDAY, NOVEMBER 10, 2014
[Organization, Work] How B2Bs Can Beat the Black Friday Blues
For most organizations, there’s no such thing as “rollover budgets”; that is, if allocated dollars aren’t spent by the end of the year (or the quarter), they’re generally gone. Biz Dev expert Matt Heinz has often referenced studies that show most people check their work email over the holidays. 'Black Friday gold prices. BUT ….
WRITTENT | FRIDAY, NOVEMBER 7, 2014
[Organization, Work] 58+ Resources to Master SEO Copywriting
'If you want to be competitive as a copywriter, your work needs to be optimized for SEO. Back to Fundamentals: 6 Untapped Keyword Sources that Will Boost Organic Traffic. How to Find the Keywords that Work for Your Content Marketing Goals. Test yourself and find out what you have to work on in the future. What Is SEO?
FEARLESS COMPETITOR | FRIDAY, NOVEMBER 7, 2014
[Organization, Work] Kraft gets 4 Times Better Results from Content than TV ads
“The days of free organic reach are rapidly coming to an end,” she said. If Parmesan roasted potatoes and green velvet cupcakes are doing well organically on Pinterest, then Kraft adds them to beta tests for promoted pins as well. 'Think TV ads are a good investment? Guess again. Everything in quotes comes from AdAge.
SYNECORE | FRIDAY, NOVEMBER 7, 2014
[Organization, Work] 4 Insights from the Web Design Trenches
Chris: Jacey, based on your experiences working with clients, what are some insights you’d like to impart to brands contemplating a website redesign? What then is the governing principle behind how you organize website content? For all intents and purposes, your website is your online storefront, so the analogy works.
BIZNOLOGY | THURSDAY, NOVEMBER 6, 2014
[Organization, Work] Advice on starting and growing an SNS
Office pools and work happy hours. After you first hundred members get started, you pretty much should get the hell out of the way and let the community self-organize. 'The main reason why SNS’s are so appealing is not because people are exhibitionists but because people crave connection and community. Enjoy! It is a bit of a rant.
MARKETING ACTION | THURSDAY, NOVEMBER 6, 2014
[Organization, Work] 6 Survival Tips for Content Marketing Island
Yes, carrying the content marketing banner in an organization can be a lonely position if you don’t take some key steps along the way. Particularly if you work in an industry that isn’t typically at the forefront of creative marketing, you’ll need buy-in from your executive team in order to get your strategy off the ground.
MARKETING ACTION | THURSDAY, NOVEMBER 6, 2014
[Organization, Work] 5 Tips for Making the Most of Email Newsletters
They set your organization up as a leader in your field or industry. Other marketers are reluctant to even launch a regular newsletter because they’re daunted by the amount of work involved. At least, in a perfect world, that’s the way it works. I don’t know anyone who has a yearly email newsletter, but I guess it’s possible.)
3D2B | WEDNESDAY, NOVEMBER 5, 2014
[Organization, Work] How to Use Channel Partners to Expand Internationally
If there seems to be a good fit, let the prospect know how you believe partnering with your organization can benefit them. Once you seal the deal with a partner, the hard work is just beginning. Now you have to make the relationship work for both parties. While these regions may be attractive, there are risks. Delivery channels.
VOICE-BASED MARKETING | WEDNESDAY, NOVEMBER 5, 2014
[Organization, Work] Embrace Voice Interactions to Drive Brand Value and Optimize Marketing, Sales, and Support
Zappos is the perfect example of a business that has built and sustained a successful brand by embracing voice within their organization. When an organization, such as Zappos, embraces voice it is able to build a brand with influential value. 'Businesses are built on conversations. What’s the difference?
WINDMILL NETWORKING | WEDNESDAY, NOVEMBER 5, 2014
[Organization, Work] 4 Strategies To Make Nonprofit Social Media Worthwhile
Claire brings 30 years of frontline development and marketing leadership experience to her work as principal of her social benefit consulting firm, Clairification. Her passion is instilling an institution-wide culture of philanthropy to help organizations build constituencies and drive increased income to sustain and expand missions.
MODERN B2B MARKETING | WEDNESDAY, NOVEMBER 5, 2014
[Organization, Work] [Quiz] Who’s Your Content Marketing Crush?
Like most other types of marketing, each person has a different approach that works best for them. You bring organization to information, through grammar, creative content modalities and let’s not forget, outlines. Interested in seeing which content marketing thought leader you are the most like? Grammar skills? Check! Spelling Check?
HUBSPOT | WEDNESDAY, NOVEMBER 5, 2014
[Organization, Work] The Secrets to Building a High-Growth Marketing Team
There is no magic playbook that will fit every company, but below are five steps to hiring and three golden rules that I’ve found to work well in my experience of building high-performing teams. If you can only afford to work with a part-time contractor, then bring them into your office whenever possible and offer them a spot to work.
VIDYARD | TUESDAY, NOVEMBER 4, 2014
[Organization, Work] 5 Practical Steps to Writing Sensational Content from Ann Handley
Use “you” and “us” instead of “our customers” and “the organization”. These three components work together to create great content (see the formula to the right). '“Everything the light touches is content”, Ann Handley professed at the Ignite Video Marketing Summit. And what’s at the heart of 99% of content? Good writing. Sweet.
B2B LEAD BLOG | TUESDAY, NOVEMBER 4, 2014
[Organization, Work] Big Data Marketing: Mapping Your Marketing Database to Your REAL Customers
No better time than year-end to organize and clean out! Once we have analyzed customer data we can map that data to our house list to see what we’re working with. This work is tedious but it will enable us to create targeted, predictive marketing in the new year. 'Buyer Personas Identified: check. Message Persona Created: check.
MODERN B2B MARKETING | TUESDAY, NOVEMBER 4, 2014
[Organization, Work] Events for Everyone! How Industry Conferences Shape Your Organization
am a firm believer that if an employee asks to go to a conference, you should let them, pending they do their work first of course ( I sound like my mother ). Self-investment is an attractive quality in an employee and one that will benefit your organization. How did you bring your learning back to your organization? Why Events?
HUBSPOT | TUESDAY, NOVEMBER 4, 2014
[Organization, Work] Welcome Back, Movember: Why This Viral Campaign Is Still So Successful
Understanding the long-tail of influence and working to incorporate leaders of all types into your communication strategy could drastically accelerate a campaign. While your organization should lead with a primary, single hashtag, if new hashtags emerge on their own, you shouldn''t shun them. Whoa, what happened on October 17th?”
KOMARKETING ASSOCIATES | MONDAY, NOVEMBER 3, 2014
[Organization, Work] 3 Online Marketing Elements The B2B Organization Should Not Overlook
'When many people think of the B2B organization, they imagine large factories or manufacturing companies, turning out large orders to other big companies. Indeed many of the organization’s social media mentions and inbound links can be realized through localization efforts. Size Doesn’t Matter. B2B Can Still Be Localized.
YOUR SALES MANAGEMENT GURU | MONDAY, NOVEMBER 3, 2014
[Organization, Work] Sales Recruiting: Scoring Your Interviews
Simply put, it is critical you define specifically and at a minimum the 5 work experiences/knowledge that you require and the 5 psychological or emotional characteristics the job demands. Worked a regional sales territory vs a local geographic one. Can work independently-home office. 'Sales Recruiting: Scoring your Interviews.
HUBSPOT | SUNDAY, NOVEMBER 2, 2014
[Organization, Work] More Content, More Problems: An Inside Look at the Struggles of a Sales Rep [Infographic]
As a former member of HubSpot’s content team, I know the hard work that goes into creating valuable offers and then distributing them to sales teams with talking points, sharable tweets, and so on. In some organizations, this can be up to 90%. 'This post originally appeared on the Sales section of Inbound Hub. Click to Tweet! ].
CUSTOMER EXPERIENCE MATRIX | SATURDAY, NOVEMBER 1, 2014
[Organization, Work] Seven Marketing Automation Myths to Ignore - Illustrated Edition
Other research shows that users generally overcome obstacles they can control, like organization, training, and staffing levels. Talos, an animated statue from Jason and the Argonauts , ultimately fails to protect the tomb he is built to guard, so he represents a system that doesn’t work. 'I’m sad. But there’s a problem. Get it?
CMO ESSENTIALS | FRIDAY, OCTOBER 31, 2014
[Organization, Work] 7 Killer B2B Halloween Marketing Strategies
Just because popular sentiments may suggest a tactic is dead, doesn’t mean it won’t work if properly aligned to the needs and interests of your buyers. 'What can Halloween teach us about marketing? It’s not a trick question; there are plenty of marketing treats to take away from this fun yet frightening holiday. Vampires exist.”
SYNECORE | THURSDAY, OCTOBER 30, 2014
[Organization, Work] Ad Retargeting: It’s About Context, Relevance & Value
But how does ad retargeting work? How well does ad retargeting really work? In my humble opinion, too many brands tend to silo the paid and organic elements of their digital marketing campaigns, often to their detriment. According to ad retargeting vendor AdRoll, only 2% of shoppers convert on the first visit to an online store.
HUBSPOT | THURSDAY, OCTOBER 30, 2014
[Organization, Work] 7 Current Design Trends Every Marketer Should Know
This clean, modern, and organized design is also appealing to businesses looking to make their designs more "modern." . On their homepage, this interior design company uses large blocks to quickly show visitors samples of their work and have a link attached to lead visitors to more information about that specific project. . Design
FATHOM | WEDNESDAY, OCTOBER 29, 2014
[Organization, Work] Challenges with Marketing Healthcare Online (in Google AdWords)
wanted to take some time to write about the various challenges when advertising for healthcare organizations. Therefore, retargeting for hospitals, treatment clinics, and other healthcare organizations is basically not allowed in Google AdWords. This list is very vague, e.g.: Over-the-counter and prescription medication.
CRIMSON MARKETING | WEDNESDAY, OCTOBER 29, 2014
[Organization, Work] Mark Thabit, CMO at Cision: Paid, Earned and Owned Media—How to Amplify Your PR Message Across Marketing Channels [Podcast]
Later, he discusses the benefits of working with content distribution hubs to optimize distribution according to your goals. Funnel Shaped Content: Business decisions are now influenced by more individuals in a buyer organization than ever before. Digital Marketing Podcasts
HUBSPOT | WEDNESDAY, OCTOBER 29, 2014
[Organization, Work] The Anatomy of a Corporate Content Team: 5 Models Your Brand Can Follow
'Every organization is in the media business now , which means there’s a growing number of corporations that are building out full-blown newsrooms.By Organizations large and small are doing their best to figure out how to create content at scale. Common Corporate Content Team Models. 1) The Traditional Newspaper Model.
EMAGAZINE B2B BLOG | WEDNESDAY, OCTOBER 29, 2014
[Organization, Work] Link Building Tips: Part 2- Strategies For Your B2B
Once you understand how search engines evaluate links, the next step is to figure out which link building strategies would work best for your B2B company. Link building of the future is focused on organically building trust and authority for your site through high quality, earned links. Link building is far from being “dead”.
CMO ESSENTIALS | WEDNESDAY, OCTOBER 29, 2014
[Organization, Work] Content Marketing Street Cred: 7 Marketers Share Their Secrets
One area, in particular, involved working within the existing campaign structure so evident at many businesses. Resisting the Urge to Market to Yourself: After marketing to marketers for many years, I needed to see if the inbound playbook would work for an entirely new audience: software developers. Is it through sponsored content?
WEBBIQUITY | WEDNESDAY, OCTOBER 29, 2014
[Organization, Work] Accomplish More, Stress Less – Five Ways to Be More Productive
Here then are five ways to get more done without simply working longer hours. Eisenhower but later popularized by Stephen Covey ), tasks are organized into four boxes, with the degree of urgency on one scale and importance on the other. The most direct way to get more done is to get more people working. Dayparting. Delegate.
FATHOM | TUESDAY, OCTOBER 28, 2014
[Organization, Work] Content Mapping for EDUs: 3 Steps for Mapping Content to the Student Journey
Another common content challenge we see among EDUs is the organization of content –the content exists, but it is not easily found. This 3-step process will guide you through organizing and creating content that can both improve your SEO results and increase prospective student leads for your college or university. Video? Quizzes?
BIZNOLOGY | TUESDAY, OCTOBER 28, 2014
[Organization, Work] The dashboard has finally been perfected
Cyfe works great on them all. How do you keep organized and on top of everything? never remember to check Google Analytics, Webmaster tools, my AdSense revenue, and even what’s coming in to my Desk.com help desk inbox as it happens. But that’s not enough. And worse, it’s responsive and not nearly proactive enough.
CMO ESSENTIALS | TUESDAY, OCTOBER 28, 2014
[Organization, Work] Are you Ready to Fall Back? Making the most of the last weeks of 2014
Instead, we should use the seasonal transition to take stock of what’s working, isolate and leverage our core competencies, and itemize what we’d like to improve in the coming New Year. For most organizations, fall is also a season during which the sales and ecommerce teams are elbow-deep working to close year-end business.
MARKETING ACTION | TUESDAY, OCTOBER 28, 2014
[Organization, Work] 5 Rules for Using Social Selling to Crush Quotas and Build Your Social Funnel
Disclaimer: Social selling can be a ton of work. Unfortunately, that’s not how the world of social selling works. My goal here is to add multiple contacts in an organization to my social funnel, because after all, not all decision makers have adopted social media yet. 'OK, I’ll admit it. My bad.). ” Say what? Who
LEADERSHIP | MONDAY, OCTOBER 27, 2014
[Organization, Work] Your Buyers Are Not Businesses, They Are People — The B2B Buyer is Now A Myth…
They launched a social media campaign around a ‘Build the Best Lego Data Centre’ competition with the prize being a donation to a charity chosen by the winning organization / individual. Bring some fun into your lead generation plays: Being an effective and profitable organization is serious business. As I passed St. We became friends.
E-QUIP | MONDAY, OCTOBER 27, 2014
[Organization, Work] Collaboration as Competitive Advantage?
Anecdotal evidence suggests that rework consumes 10-20% of project design budgets, with improper sequencing of work between disciplines being the most common cause. Their findings are passed on to the risk assessment staff who determine that they don''t have all the data they need to do their work. We''ve all witnessed that last one.
CRIMSON MARKETING | MONDAY, OCTOBER 27, 2014
[Organization, Work] The Visible Expert: Why Every Firm Needs an Industry Star
These gurus bring significant benefits to their organizations in every metric that counts, bolstering brand recognition, contributing to firm growth, and commanding higher fees. Sixty-six percent of the participants in our study also stimulate major business development within their organizations. But what is a Visible Expert? Lee W.
WRITTENT | MONDAY, OCTOBER 27, 2014
[Organization, Work] 45+ Resources to Master Blog Writing
Writing is a skill, so it takes a lot of hard work and dedication to become a better writer. You’ll find forums, writing tips and can even ask other members to critique your work. This website offers another forum for work-related networking, plenty of writing prompts, and some tips. Lao Tzu. Well, actually it is. Copy Hackers.
FEARLESS COMPETITOR | MONDAY, OCTOBER 27, 2014
[Organization, Work] The Importance of a Good Leadership page – Rob and Deploy Ideas
John Giuliani is a seasoned executive with nearly 25 years of experience in growing successful organizations. Additionally, Mr. Giuliani’s tenure includes four years at ACTMEDIA working with the launch team of the Instant Coupon Machine, as well as in CPG sales and marketing with Beecham Products and Frito-Lay, Inc. No he does not.
YOUR SALES MANAGEMENT GURU | MONDAY, OCTOBER 27, 2014
[Organization, Work] It’s a Scary World Out There!
Just today I listened to a prospective client describe how their prospects are treating his sales teams and how his sales teams dread attempting to call on ‘net new” opportunities-“It’s all about low price-vendor relationships vs how we like to work as a consultative partner with our clients” he stated. 'It’s a Scary World Out There.
HUBSPOT | SATURDAY, OCTOBER 25, 2014
[Organization, Work] How to Lead Your Team Through a Crisis
At that time, I was working as a regional sales manager. If you’re in the midst of a crisis, it’s clear that what you’re doing isn’t working. But it certainly has a fighting chance if each and every manager in the organization finds a way to lead their team through the crisis. Overcommunicate. In a month?
FATHOM | FRIDAY, OCTOBER 24, 2014
[Organization, Work] Manufacturing Team Solders for Kids!
' . Earlier this week the manufacturing team at Fathom spent several hours working with the RePlay for Kids organization, learning how to solder. Feeling accomplished and fulfilled with a working modified toy is AMAZING! In the end they look like new or close to it! Lessons Learned: Soldering is fun! appeared first on Fathom.
CUSTOMER EXPERIENCE MATRIX | FRIDAY, OCTOBER 24, 2014
[Organization, Work] SalesPredict Offers Highly Automated, Highly Flexible Predictive Modeling
meant both that predictive models guide decisions at every stage in many marketing programs, and that models are used throughout the organization by marketing, sales, and service. 'A couple of weeks ago, I wrote that “predictive everywhere” is one of major trends in data-driven marketing. User interface is a second differentiator.
CMO ESSENTIALS | FRIDAY, OCTOBER 24, 2014
[Organization, Work] How to Define Market Needs to Align Content Effectively
By keeping market-knowledge as a top business priority through expressing your efforts in clear, ROI terms, your peers and other business leaders across the organization can see the value of keeping the lights on, so to speak. See what’s working for them, and what’s not. Naturally, in order to properly align your marketing efforts ?
VERTICAL RESPONSE | THURSDAY, OCTOBER 23, 2014
[Organization, Work] What Gmail’s Inbox App Means to Your Email Marketing
Inbox is an app from Google that helps organize and group emails in your inbox by relevance, similar to how Gmail tabs work now. You can even teach Inbox to adapt to the way you work by choosing which emails you’d like to see grouped together.” What is Inbox? Image courtesy of the Official Google Blog.