BLUE FOCUS MARKETING | SATURDAY, AUGUST 30, 2014
[Organization, Work] What is a Brand, and why does it matter? New @DavidAaker Book #branding
Enter Aaker on Branding: 20 Principles That Drive Success , a book designed to be both a standalone guide to the current branding landscape and a consolidation of ideas forwarded in his previous works. The result is a compelling, easy-to-read work that can either be read piece-by-piece or from cover to cover. FOR EWORD by David C.
MADISONLOGIC B2B WHITE PAPERS | SATURDAY, AUGUST 30, 2014
[Organization, Work] Moneyball for Sales & Marketing
at the start of a sales process might work well, while using competitive differentiation documents near the end. pieces of collateral work best. Understand your collateral batting order, and choose what works at different. repeatedly may work for a while. have to look back and see what has worked in this scenario.
MADISONLOGIC B2B WHITE PAPERS | SATURDAY, AUGUST 30, 2014
[Organization, Work] Interactive 24x7 Content: Why Online Presentations Belong in Every Digital Content Strategy
content has led cutting-edge organizations to begin working a new. Every organization of any size has dozens if not hundreds. From marketing to sales to training to investor relations, business presentations structure and organize. In fact, potential online presentation content is all around us in every organization.
HUBSPOT | SATURDAY, AUGUST 30, 2014
[Organization, Work] Inspirational Quotes From the World's Top CEOs [SlideShare]
4) Donald Trump, The Trump Organization CEO. It doesn’t work, and you can move on to your next great idea. But often, we focus too narrowly on our work and not enough on improving our selves. rising tide lifts all ships, and if you want your business or organization to improve, you should start with the people within it.
VOICE-BASED MARKETING | FRIDAY, AUGUST 29, 2014
[Organization, Work] Chicago Tech Community: Anyone Can Learn to Code, Part 3
The work we saw was truly impressive. in his presentation, described his first job working as a pool cleaner, and how they struggled to keep track of clients, home profiles, and work order information. Technology is constantly evolving and the majority of us use it every day without even being sure of how it works.
KOMARKETING ASSOCIATES | THURSDAY, AUGUST 28, 2014
[Organization, Work] 5 Problems with B2B Marketing…and How to Fix Them
They decide that if it works for their competitor, it will work for them, and that just isn’t always the case. Doing it in a creative way (via personalization or humanization of the story) may be new, but case studies are something that the B2B industry has embraced that works well for the audience. It’s Not Original.
MODERN B2B MARKETING | THURSDAY, AUGUST 28, 2014
[Organization, Work] The Marketers First Virtual Event – Are You Ready?
'Author: Phillip and Lizzy Marketo’s Marketers First Virtual Event is less than two weeks away, and we’ve been working around the clock to make this our most exciting, valuable, star-packed virtual event yet. Hang out in the networking lounge with 20,000 other marketers, representing a huge variety of industries, organizations, and roles.
HINGE MARKETING | WEDNESDAY, AUGUST 27, 2014
[Organization, Work] How to Identify Buyer Personas for Professional Services Marketing
Sometimes you work with the CEO, at other times, you’re selling directly to the people in the field. From there, consider what level they are within the organization. Taking the time to create detailed buyer personas helps you understand the markets that you are working with so you can create the type of content they want.
BLUE FOCUS MARKETING | WEDNESDAY, AUGUST 27, 2014
[Organization, Work] [VIDEO] Are you a Social Executive? @SocialEmployee Cultures Depend on #SocBiz Leadership #SocBiz25
But how does this work? Social initiatives were then built around a culture of shared ideas, opening the doors to improved communication, open collaboration tools, and organic product development. special thanks to Daniel Quiyu for his excellent work on this video! . The video, titled “Are You a Social Executive?”
THE ROI GUY | WEDNESDAY, AUGUST 27, 2014
[Organization, Work] How can you CLOSE the Value Gap?
Communicate ways that the challenge typically manifests itself (at other customers you have worked with)– painting a picture of a day in the life under business as usual / status quo. Quantify the specific “Cost of Do Nothing” for the prospect – exactly what maintaining business as usual / the status quo is costing the organization.
IT'S ALL ABOUT REVENUE | WEDNESDAY, AUGUST 27, 2014
[Organization, Work] How To Chop Up Your Webinar Content
And before that, she spearheaded marketing campaigns for ONE, an anti-poverty advocacy organization co-founded by Bono. Some may think the work is over at this point. In reality, the work is just beginning. Webinars are a lot of work. And she loves helping them do it. We try to do at least one per month. Social Media.
HUBSPOT | TUESDAY, AUGUST 26, 2014
[Organization, Work] 8 Clever Ways to Triple Your Content Output (and Traffic)
They also rank well, and can drive long-term organic traffic to your site. This number continues to grow: People like to listen to audio while commuting, exercising, working out, or just relaxing. Some people, especially those working in larger corporations, like to download whitepapers for reference. Of course not! link].
BIZNOLOGY | TUESDAY, AUGUST 26, 2014
[Organization, Work] The ALS Ice Bucket Challenge is the perfect meme
Without catching fire — becoming a meme, becoming viral — ALS would be where too many nonprofit organizations are: begging for money using persistence, direct mail, and the rule of seven touches. Never have more people been all-consumed with working out. The tertiary effect was the money. Pride — Look at me!
MARKETING ACTION | TUESDAY, AUGUST 26, 2014
[Organization, Work] Whitelisting Tips for Email Marketers: How to Get on the Safe Senders List
Your messages might contain most amazing content in the world, but if they never make it into your recipients’ inbox, all that work is for nothing. And if they identify your emails as spam, it’s even worse – and your entire organization may have to deal with the consequences. Here are whitelisting tips to help you make it happen.
HINGE MARKETING | MONDAY, AUGUST 25, 2014
[Organization, Work] Visible Expert Profile: David Meerman Scott
“Eventually I found a part-time VP job at Fair Disclosure Financial Network, where I worked as a contractor. It was a hybrid position, and it ended up being a great way to have some job security while I made the jump into working for myself.” ” To hone his craft, David works with renowned speaking coach Nick Morgan.
YOUR SALES MANAGEMENT GURU | MONDAY, AUGUST 25, 2014
[Organization, Work] 7 Benefits of a Prescriptive Sales Process
In most sales organizations, the majority of salespeople are B or C performers. There are never enough A performers in any organization, and they’re generally already maximizing their productivity. Let me know what has worked for you on creating a sales process. '7 Benefits of a Prescriptive Sales Process. HQNHTN8GWN7Q.
FATHOM | MONDAY, AUGUST 25, 2014
[Organization, Work] Content vs. SEO: Which is More Important?
As is true in traditional marketing, digital marketing is not a one-size fits all commodity, and what works best is dependent on context specific to each organization. As the saying goes, you have to walk before you can run, and in this instance, you need to correct your basic SEO errors before moving on to more advanced SEO work.
VOICE-BASED MARKETING | MONDAY, AUGUST 25, 2014
[Organization, Work] Employment: One Piece of a Disruptive Business Model
Our people are Smart, they Work hard, they’re Ambitious, and they’re Nice. Finding talent to fill the gap in tech is hard enough as it is, and it can be just as tough to track down the diverse talent that these companies seek, but this is why i.c.stars is such an excellent organization to partner with, Doyle added. The Company is You.
MODERN B2B MARKETING | MONDAY, AUGUST 25, 2014
[Organization, Work] 3 Reasons You’ll Drive Better (and More) Leads with Interactive Content
Increasing your commitment to content marketing is a good place to start, but you also need your content to work hard – and smart – for you. Interactive content can pull specific, actionable data from your audience – which can then be organized within your marketing automation. Here’s how these three benefits break down: 1. This: .
HUBSPOT | MONDAY, AUGUST 25, 2014
[Organization, Work] New to Inbound Marketing? 7 Common Mistakes You Can Easily Avoid
So instead of working on everything a little bit every day -- your blog, social media channels, website, and email strategy -- prioritize them. Which needs the most work? Which can function as is for a while longer while you work on the others? Do people come to your blog from organic search? Now, you want to GO, GO, GO!
THE POINT | FRIDAY, AUGUST 22, 2014
[Organization, Work] Is Marketing Automation Right for Every Company?
'For those of us who work in and around the technology every day, it can seem like marketing automation is already pervasive. Industry data tells us something different. Analyst David Raab reports that for companies under $5 Million in revenue, marketing automation penetration is a miserly 5 percent. You can access the full podcast here.
ISCOOP | FRIDAY, AUGUST 22, 2014
[Organization, Work] Former SCOOP’ers Teach New SCOOP’ers in Kalmar
Ukranian and Russian trainers work together to teach the craft of investigative journalism to 14 participants. The course is part of SCOOP Russia and organized by Swedish Press Institute FOJO. Thanks to the work of SCOOP Russia/FOJO, a group of Russian experts is being formed, and they can take care of their own future.
PR MEETS MARKETING | FRIDAY, AUGUST 22, 2014
[Organization, Work] Top 3 Similarities and Differences Between Product Marketing and General Marketing
The competitive intelligence work I do today definitely cascades to sales, marketing and beyond. For organizations with smaller team, marketers oftentimes take on projects or tasks related to “product marketing.” 'Earlier this year, I shifted from general marketing into product marketing. Yet I’ve realized there are many similarities.
WRITTENT | FRIDAY, AUGUST 22, 2014
[Organization, Work] 32 Blog Post Ideas for Your Next Article
These blog post ideas work for the most popular sites, like Buzzfeed and Huffington Post! Review Professional Organizations. What are the most popular and well-respected professional organizations your customers or company is a member of? It’s a tactic that’s worked well for HubSpot. 'Image source. Linkups.
HUBSPOT | FRIDAY, AUGUST 22, 2014
[Organization, Work] The Drama-Hater's Guide to Dealing With Office Politics
Maybe something about doing laundry during work time. Whether you''re evaluating an idea presented in a meeting, deciding who will work on a project, or giving peer feedback, always approach these situations with a consistent methodology. 'There''s not a company out there that''s completely devoid of office politics. know, I know.
ENGAGE | FRIDAY, AUGUST 22, 2014
[Organization, Work] For the NFL, a Good Problem to Have (Part 2)
game once played and primarily followed by working class people—1950s Baltimore Colts fans remember watching their heroes walk down the street to the stadium—is now played by millionaires as entertainment for the masses, which brings us to the relationship between the NFL and the American dream—how both have changed, and how each remains the same.
IT'S ALL ABOUT REVENUE | THURSDAY, AUGUST 21, 2014
[Organization, Work] Share Your Marketing Success Story! Deadline For The Markie Awards Extended
Best Data Orchestration - This award recognizes organizations that have made orchestrating data a strategic priority and have seen that investment pay off with faster conversion rates, increased revenue, and higher ROI. 'It’s about that time again, to strut your marketing stuff and vie for a Markie Award! Go for it!
MARKETING ACTION | THURSDAY, AUGUST 21, 2014
[Organization, Work] 3 Steps to Choosing the Right Marketing Automation Solution for Your Agency
Before you even get started in the process of evaluating vendors: Take a long look at your own organization and your existing marketing processes; what do you want to do more? Make sure the vendor offers on-going training, and support that works in partnership with your agency. good platform helps marketing agencies be more effective.
FATHOM | WEDNESDAY, AUGUST 20, 2014
[Organization, Work] A Round of Applause: A Successful Nonprofit Marketing Summit
While I stood on the chair in the back to get just the right angle, I began to understand that 45 people from 35 different organizations gathered in one place for one purpose: to learn about digital marketing. It is not always about our clients and work we do. The event had a simple theme with a big impact.
ANNUITAS | WEDNESDAY, AUGUST 20, 2014
[Organization, Work] A Marketing Automation Evangelist and Change Management
I’ve worked with hundreds of companies to adopt marketing automation, and it’s always the same. worked with a company who didn’t want to change their email strategy when they adopted lead nurturing. ANNUITAS: What advice can you give marketers looking to implement change management in their organizations?
BIZNOLOGY | WEDNESDAY, AUGUST 20, 2014
[Organization, Work] Does mobile search work for your business?
They’re not seeing the ROI they’ve come to expect from search overall, and increasingly worry that their search marketing activities aren’t working. Which begs the question: does mobile search work? What makes them think that mobile search doesn’t work? Mobile search does work, no doubt about it. Read on and see.
SAZBEAN | WEDNESDAY, AUGUST 20, 2014
[Organization, Work] Data Visualization: the Way of the Future, or Just a Trend?
'With so much data being created in today’s world, it can be a tremendous task to organize and understand it. In 2012 Column Five Media and business intelligence company DOMO worked together on an infographic that illustrates the rate at which data is created in one minute online. About the Author. and Chicago, IL.
VERTICAL RESPONSE | WEDNESDAY, AUGUST 20, 2014
[Organization, Work] 5 Small Businesses Excelling on Social
Located in Middleton, Wisconsin, Death’s Door Spirits works with local farmers to create gin, vodka and white whiskey. Death’s Door Spirits actually distills its own base as well, from local organic malted barley and organic wheat from Washington Island. However, SMBs are making waves of their own. Website. Twitter.
MODERN B2B MARKETING | WEDNESDAY, AUGUST 20, 2014
[Organization, Work] 1+1=3 – How Partner Marketing Defies the Laws of Math
Why Partner Marketing Works. At Marketo, I manage and develop communications with our LaunchPoint partners, grow our ecosystem, and help these organizations make the most of our partnership. Personally, I was excited about the partnership for another reason – it’s a great example of partner marketing. 2) You gain credibility.
B2B MARKETING INSIDER | WEDNESDAY, AUGUST 20, 2014
[Organization, Work] What Is Content Marketing? And 9 More Content Marketing Questions Answered
'In the course of working with brands across the business landscape, a few questions come up time and time again. They should be able to discuss how to get it done in their organizations. Advertising isn’t working for publishers or brands because we have been taught to tune it out. What is content marketing? where?,
HUBSPOT | WEDNESDAY, AUGUST 20, 2014
[Organization, Work] 9 Companies With Truly Inspiring Mission Statements
We do this whether we are working with growers and suppliers, answering customer questions or trying to leave a lighter environmental footprint.". 'Where does customer loyalty come from? Think about those brands that you purchase from over and over, even when there are cheaper options out there. Do you usually fly on a particular airline?
HUBSPOT | WEDNESDAY, AUGUST 20, 2014
[Organization, Work] 6 Ingenious Microsites You Could Play With All Day
Along the way, you encounter floating facts and statistics about the dangers of fracking until you encounter two simple calls-to-action at the very end: "Contact your local officials" and "Join or support your local organization.". That good copy works. But on Christmas, of course, it says “YES.” Send ''em the link. Desig
WRITTENT | WEDNESDAY, AUGUST 20, 2014
[Organization, Work] 27+ Resources to Learn SEO Copywriting
Cyrus Shepard shows you how to organize your copy and earn links. 21 Incredible Copywriting Formulas – Copywriters use formulas because they work. Work some SEO best practices into your preferred method and you are good to go. 'Image source. Copywriting is how companies sell things online. And offline. Quality content is great.
3D2B | TUESDAY, AUGUST 19, 2014
[Organization, Work] Are You Reaching Executive-Level Decision Makers
The first sales person to work with an executive-level decision-maker to help them solve a problem successfully is light years ahead of competitors who sit on the sidelines until they see a Request for Proposal (RFP). Perhaps they organize occasional executive events. What works? It’s all about “first-mover advantage.”.
HUBSPOT | TUESDAY, AUGUST 19, 2014
[Organization, Work] How Authoritative Is Your Content? 7 Tools to Help You Find Out
As a marketer, ClearVoice gives you the power to rate your own performance as a content creator and find authoritative folks in your industry to work with -- t he ClearVoice Score and Profile are free for public use. WordStream provides tools that help make your search marketing campaigns more organized and ultimately, more profitable.
KOMARKETING ASSOCIATES | TUESDAY, AUGUST 19, 2014
[Organization, Work] Is Your B2B Content Strategy Marketing Right- or Left-Brained? [Quiz]
2) How do you keep your content process organized/streamlined? b) Important but difficult to stay organized/on the same page with other teams. and work to implement and execute a content strategy that drives measurable results. Have fun! 1) How do you develop ideas about the type of content you want to produce? b) Of course!
VOICE-BASED MARKETING | TUESDAY, AUGUST 19, 2014
[Organization, Work] Outstanding Technology: Ifbyphone Is a Finalist in the ITA CityLIGHTS Awards!
There are multiple categories in which winners can be honored, including the Outstanding Technology Development Award, presented to the company or organization that utilizes or developed a technology tool, process or service that made a substantial improvement on business metrics. And And guess what? Ifbyphone is a finalist! Vote for Us!
SALES PROSPECTING PERSPECTIVES | TUESDAY, AUGUST 19, 2014
[Organization, Work] 6 Email Prospecting Tools Every Inside Sales Rep Should Be Using
Here are some email prospecting tools and apps every inside sales rep should use to streamline their email tasks and organize their inbox: 1. We recommend trying a week trial of both to see what works for you (and then sharing your thoughts with us in the comments section below!). Streak - A CRM in Your Inbox. Read her articles here.
VERTICAL RESPONSE | TUESDAY, AUGUST 19, 2014
[Organization, Work] Psst! 3 Low-Cost Tools to Track What the Media is Saying About You
'If you’ve ever worked with a PR agency or consultant, a standard offering is media monitoring – tracking your press placements on a regular basis. Typically you’d get a “clip report,” which is a compilation of all your press mentions during a given time period. Two of them are free!). Google News Alerts. Newsle.
BIZNOLOGY | TUESDAY, AUGUST 19, 2014
[Organization, Work] Write search optimized headlines but have a heart
On August 12th, New York Daily News editor Cristina Everett wrote a memo to her writers thanking them for the awesome work they’ve done getting and keeping their stories about the death of Robin Williams written by New York Daily News at the very top of organic search: From: Everett, Cristina. It works ! To: WebEditors.
MODERN B2B MARKETING | TUESDAY, AUGUST 19, 2014
[Organization, Work] 3 Ways to Justify Your Event Spend
Understandably, this makes it difficult for data-driven marketers to justify expensive events, and to get clear insight into what works best. Event organizers can now collect and analyze information about attendees before, during, and after their event. Every part of your marketing strategy is becoming digitized, including events.
LEADERSHIP | TUESDAY, AUGUST 19, 2014
[Organization, Work] B2B Lead Generation Served Las Vegas Style
Knowing what best-in-class B2B companies are doing, how they are implementing demand generation strategy, what’s working for them, what’s not, can provide useful learning to enhance your own B2B marketing efforts. Compared to small companies, larger organizations more frequently outsource content creation. 'Of Course It’s A Gamble!
WEBBIQUITY | TUESDAY, AUGUST 19, 2014
[Organization, Work] 23 Terrific Email Marketing Guides
91% of consumers use email at least once a day. . • When asked which medium consumers would like to receive updates from, 90% preferred an email newsletter, while only 10% chose Facebook. • 60% of marketers say that email marketing is producing an ROI for their organization. What worst practices or pitfalls should email marketers avoid?
MARKETING ACTION | TUESDAY, AUGUST 19, 2014
[Organization, Work] Write a Standout Case Study: Turn Your Customer’s Success into Your Best Marketing Asset
For one example, if any business networking, chamber of commerce, or public policy organization goes shopping for a marketing automation solution, the Greater Philadelphia Chamber of Commerce case study will show them exactly how Act-On solutions can help solve the unique challenges they face. Too many to count, it turns out.) Keep it short.
FATHOM | MONDAY, AUGUST 18, 2014
[Organization, Work] Health Systems’ New Best Friend: Google AdWords Review Extensions
Since Fathom works with several different healthcare providers, we’ve also discovered the following tips and tricks that help increase the chances that the review extensions will be approved: Use These Sources: U.S. Do Review Extensions Really Work? Sure, if I’m buying a new flat screen T.V., I’ll check reviews online.
VIDYARD | MONDAY, AUGUST 18, 2014
[Organization, Work] How to Streamline Your Video Content Marketing Operation
Whether you’re working on episodic content in a series, or simply creating videos on an as-needed basis, the whole idea of commitment to a regular schedule could be scaring you away – but it shouldn’t! Step 6: Book/organize your video shoot logistics. But how do you create great videos time and time again? Your homepage?
SALES PROSPECTING PERSPECTIVES | MONDAY, AUGUST 18, 2014
[Organization, Work] 4 Communication Tips for Ramping Up a New Inside Sales Client
The best way to set a new project up for success is to organize a productive ramp-up week , as I described in my last blog post on this topic. You may want to mention other techniques that have worked for you in the past. Patrice Morrison, a Business Development Representative, has been working for AG Salesworks since February 2013.
VERTICAL RESPONSE | MONDAY, AUGUST 18, 2014
[Organization, Work] A Fundamental Guide to Email and Social Media Marketing for Non-Profits
'As a non-profit, you work hard to offer unmatched services, promote a cause and improve your community. Fortunately, email and social media marketing are great ways to spread the word about your organization. If you work to grow your email list and social media following, you’ll be able to reach your audience in real time.
MARKETING ACTION | MONDAY, AUGUST 18, 2014
[Organization, Work] Full-Service Technology Vendors: Marketing Automation Support and More
These days, employees working for organizations across every industry are often working remotely, scattered across the globe. But what the solution providers do that’s often the most important service of all is to take the work out of managing processes in the business environment. Web design and development.
HUBSPOT | MONDAY, AUGUST 18, 2014
[Organization, Work] A Short Rant About Content Strategists
But wait, you work with content strategists. Additionally, in the larger corporate marketplace, "strategy" can often imply that you''ve worked your way up a corporate food chain to the point that you''re too important to do real work. They do actual work. 'I''ve been not writing this post for a long time. strategize.
HUBSPOT | SATURDAY, AUGUST 16, 2014
[Organization, Work] Why Bending the Truth to Make a Sale Isn't Worth It
Your company just got crossed off vendor shortlists -- not good for your organization’s brand perception, or your personal reputation. As part of his research for the book To Sell Is Human , Daniel Pink and Qualtrics conducted a survey called “What Do You Do At Work?” Salespeople live and die by quota attainment.
VIDYARD | FRIDAY, AUGUST 15, 2014
[Organization, Work] 8 Ways to Use Video to Make the Most out of Event Marketing
Share with the Event Organization. This will get you a lot of mileage and special consideration at the following year’s event and will again establish you as a leader in the industry if the event organization itself is sharing your branded videos. But you’re also right in the middle of 350 other exhibitors with the exact same plan.
VOICE-BASED MARKETING | FRIDAY, AUGUST 15, 2014
[Organization, Work] Chicago Startups: We Stick Together
'Working at a technology company in Chicago whose company culture focuses heavily on our employees, I often blog about tech startups and the challenges they face, particularly the challenge of recruiting top tech talent. It’s not just about getting a job that you can do,” she says. She’s right. And these students will find employment.
HUBSPOT | FRIDAY, AUGUST 15, 2014
[Organization, Work] The Best Conversation I've Ever Had While Running My Company's Live Chat
Visitor : I don''t want to spend my marketing budget with an organization that has poor taste in Jedi. Miles : I dont think it works that way. 'Almost a year ago, Netflix made major headlines when a conversation with one of their customer service reps went viral. but this conversation went a little differently. Miles : Lets be real.
HUBSPOT | FRIDAY, AUGUST 15, 2014
[Organization, Work] CMO Warning: Don't Tie Marketing Incentive Compensation to a Metric
If you read the book Drive by Daniel Pink (or watch the video embedded at the end of this article), you''ll learn that, for tasks that are repeatable with a simple set of rules and a very specific destination, rewards that are tied to the outcome you want work well. 6) It''s not sustainable in high-growth organizations. Here''s why.
GREAT B2B MARKETING | THURSDAY, AUGUST 14, 2014
[Organization, Work] Five Great Ways to Drive Brand Engagement
Following are five things every organization should do to communicate their brand clearly and stay ahead of the pack. 1) Will Work For Followers. You continue to improve and work hard at getting better. 2) Take Care of Bad News Quickly. Plan to apologize and make it right at all costs. Publicly. 4) Powerful Force.
KOMARKETING ASSOCIATES | THURSDAY, AUGUST 14, 2014
[Organization, Work] 10 Questions to ask in a B2B Content Marketing Questionnaire
As a content marketer, fully understanding the ins-and-outs of these organizations and the industries they’re a part of is an essential step to take before the content strategy can take shape. Important note : Asking these questions of your own organization should not be overlooked, especially if the content team has a number of contributors.
DIANNA HUFF - B2B MARCOM | THURSDAY, AUGUST 14, 2014
[Organization, Work] Celebrating 16 Years in Business
volunteered for my trade organization. met wonderful people and over time, work began coming in. News: My Work, Awards, etc 'This week marks my 16th year in business. Not the least of which my “baby” is now 17 and drives. grew my business the “old-fashioned” way. networked. Then Google came into being.
CUSTOMER EXPERIENCE MATRIX | THURSDAY, AUGUST 14, 2014
[Organization, Work] Lots of Vendors Can Help You Find Leads on the Web
'Few people would suggest you learn salesmanship from the play Glengarry Glen Ross ,* but its central message rings true: good leads are the lifeblood of a sales organization.** Evaluating these in the abstract is interesting, but what works well for one purpose in one industry might work poorly for something else.
HUBSPOT | WEDNESDAY, AUGUST 13, 2014
[Organization, Work] 20 Skills You Won't Believe You Can Endorse People for on LinkedIn
Because of our work with charity: water , though, I realized LinkedIn endorsements can cover subject-matter expertise, too. took this to mean someone who''s good at moving up within an organization. 16) Flexible Approach to Work. We were saddened to learn LinkedIn doesn''t let you make up your own silly endorsements. 7) Javelin.
HUBSPOT | WEDNESDAY, AUGUST 13, 2014
[Organization, Work] How to Promote Your Content Using Paid, Earned & Owned Media
Search algorithms aren’t as reliant on on-page factors for determining relevance anymore, organic social reach is declining , and not every brand has a huge opt-in email database at their disposal. Whether it’s a one-off campaign, a regular subscription, triggered automation, or nurturing, email works. Content Coverage.
SALES PROSPECTING PERSPECTIVES | WEDNESDAY, AUGUST 13, 2014
[Organization, Work] How Marketing Can Collaborate with Sales to Create Engaging Content
An organization''s marketing team is usually responsible for creating sales content, and communication and collaboration between the two departments can be rare. For forward-thinking organizations, however, the age-old tug of war between sales and marketing is finally coming to an end. But that''s much easier said than done.
BLUE FOCUS MARKETING | TUESDAY, AUGUST 12, 2014
[Organization, Work] Listen to the Voice of Your Employees #SocBiz #HR #IBM
The entire book is very well organized and paints a vivid picture of how analytics can be used in todays social businesses, offering a detailed history of the kinds of changes the skillful deployment of big data can bring. 'One cant get very far into a soci al business conversation these days without the subject of analytics coming up.
HUBSPOT | TUESDAY, AUGUST 12, 2014
[Organization, Work] A 3-Step Framework to Connect the Dots Between Marketing & Sales
In a perfect world, the two teams would be working in tandem and complete harmony with one another. Executives are so busy, working 70-80 hours a week. Sales and marketing teams must work in tandem with each other to optimize this ratio. If they veer off course from one another, the math won’t work. Enjoy this post?
ANNUITAS | TUESDAY, AUGUST 12, 2014
[Organization, Work] From How Much Content to How to Stand Out – Q&A with Robert Rose
So, I work with companies (mostly larger enterprises) to both conduct workshops on Content Marketing, as well as lead consulting and advisory services for helping enterprises operationalize the practice of content marketing. Its becoming a media organization. See you all in Cleveland! The first is the measurement challenge.
VIDYARD | TUESDAY, AUGUST 12, 2014
[Organization, Work] 3 B2B Video Examples to Inspire Your Next Marketing Masterpiece
Providing software and services for education, finance, and public sector organizations, SunGard is definitely in the B2B bracket, but their video is pretty far removed from what you’d expect! Which do you like best, and what videos are you currently working on in your organization? The lesson for marketers? Bravo SunGard!
LEADERSHIP | TUESDAY, AUGUST 12, 2014
[Organization, Work] 5 Ways to Recognize B2B Lead Generation Failure ���and Move On
Its ironical how the one organ that makes us the strongest race on the planet is also the one that weakens usthe brain, the seat of the human mind. Here are 7 tactics that are working for B2B lead generation today. . Instead of spending more money finding new leads, start working the leads you have.
BIZNOLOGY | TUESDAY, AUGUST 12, 2014
[Organization, Work] Are anonymous communities most authentic?
Im talking about self-organized, self-sustaining communities of purpose, communities of action , communities of circumstance, communities of interest , communities of inquiry , communities of position, communities of place , and communities of practice real people, bonded into a tribe, protective of the members of their family. Maybe.
ENGAGE | TUESDAY, AUGUST 12, 2014
[Organization, Work] Show Me the Pixels: The Benefits to Using Two Monitors
'The days of working on one monitor are overeven for laptop users. Two monitors used to be reserved for those who could afford the luxury, or for the uber-creative who needed tools open while they worked(I mean, why close and open your toolbox again and again?). The productivity benefits of using two monitors are astounding.
VOICE-BASED MARKETING | MONDAY, AUGUST 11, 2014
[Organization, Work] 3 Ways Keyword Spotting Can Improve Marketing, Sales, and Support
Each organization generally has its own ways of improving its quality, but one tool that all three can count on for doing their jobs better is keyword spotting, a means of analyzing and scoring calls based on specific metrics. The insight it will give you into whats happening in the customer support organization is invaluable.
YOUR SALES MANAGEMENT GURU | MONDAY, AUGUST 11, 2014
[Organization, Work] Life Enrichment: Be a Top Performer
Planning for success means you build a sales organization that is not opportunistic in account management, prospecting, etc, but focused on a methodology to ensure success. This is part of the emotional make up that creates an atmosphere that separates the average performing organizations from top performing sales teams.
WRITTENT | MONDAY, AUGUST 11, 2014
[Organization, Work] 9 Data-Driven Copywriting Tips
Copywriting is creative work. The result is a totally-actionable list of copywriting tips that can make a real difference in how well your work performs. 'Image source. But today’s content marketers have an immense amount of information at their fingertips. Today, you’re in luck. Check it out: 1. Use Peer Pressure.
MARKETING ACTION | MONDAY, AUGUST 11, 2014
[Organization, Work] Greater Philadelphia Chamber of Commerce: Marketing Automation Drives More Leads, Bigger Membership
Traditionally, this networking and public advocacy organization has relied primarily on sales to do the heavy lifting when it comes to driving new membership. And we needed solutions that would allow my sales people to work smarter.. But the business landscape is changing rapidly. New Visions in Chamber of Commerce Marketing.
B2B LEAD GENERATION BLOG | MONDAY, AUGUST 11, 2014
[Organization, Work] How to Put the Customer First in Lead Generation
Use that understanding to anticipate what they want next from your organization. Customers want to work with people and companies that can step in their shoes and understand the results they are trying to achieve. 'Tweet Putting customers first in lead generation. That missing piece is customer empathy. You might also like.
HUBSPOT | SATURDAY, AUGUST 9, 2014
[Organization, Work] How Marketing and Sales Can Work Together to Close More Leads
This is what we mean by S ales and Marketing alignment : when Sales and Marketing work together to improve the process for customer acquisition (lead generation, lead nurturing, lead qualification and sales closing). But in the aligned organization, achieving the outcome of closing more satisfied customers in less time is a two way street.
HUBSPOT | FRIDAY, AUGUST 8, 2014
[Organization, Work] You���re Taking These Marketing Maxims Way Too Literally
Create a great blog as the cornerstone of your content marketing, and then, if resources allow, try different media and pay attention to your metrics to figure out which are working for your business. Find what works for you. But it’s unwise to toss in the towel on good old organic inbound marketing. We get it.
WRITTENT | FRIDAY, AUGUST 8, 2014
[Organization, Work] Why Quality Content is the Core for Any SEO Strategy
While gaming the system might have worked in the past, consumers expect more now. The higher up you are in the results pages, the more organic traffic you will attract, and the more leads you will generate. 'Image source. Is quality content the backbone of your SEO strategy? Shabby content doesnt engage readers. Image source.
LEADERSHIP | THURSDAY, AUGUST 7, 2014
[Organization, Work] How to Get Some ���Quick Wins��� for Your B2B Lead Generation
Large organizations governed by brand marketing policies (a.k.a. The cumulative effect of all these landing pages working optimally will pack the right punch and deliver the momentum you want to see in your sales funnel. Organic search traffic is very valuable and you definitely want to build volume. Try it!
KOMARKETING ASSOCIATES | THURSDAY, AUGUST 7, 2014
[Organization, Work] Optimize Your LinkedIn Profile With These 10 Key Elements
Similar to summary information, you have 2,000 characters to describe your experience in a particular role / organization. Customize and organize your information for readability purposes. The best way to gain recommendations is to directly ask those in your network that you’ve worked with in the past. Good Examples.
TRADESMEN INSIGHTS | THURSDAY, AUGUST 7, 2014
[Organization, Work] Host a Successful Manufacturing Day Event
Based on the needs of your organization, some potential audiences to invite include local technical school and high school administration, faculty and students; local and regional politicians; local and trade media; family and friends of your employees and/or the local community as a whole. 'By Rachel Kerstetter, PR Engineer. No problem!
HINGE MARKETING | THURSDAY, AUGUST 7, 2014
[Organization, Work] What Does Your A/E/C RFP Response Really Look Like?
Lately, we’ve noticed a trend among some professional services organizations. When you prepare an RFP response, you spend countless hours working out estimates, compiling a team, assembling the most relevant items in your portfolio, and more. That makes us wonder whether your work and your industry perspective might be dated too.”
FATHOM | THURSDAY, AUGUST 7, 2014
[Organization, Work] How Microdata Can Help Your E-commerce Site
'You can increase the organic search click-thru rate of your e-commerce site by up to 30% with relatively little extra effort. Case studies from retail firms around the world have documented up to 30% increases in organic traffic just from adding a few lines of extra HTML code to their sites. And it’s easier than you may think. Image.
HUBSPOT | WEDNESDAY, AUGUST 6, 2014
[Organization, Work] An Open Letter to Millennials Seeking Creative Positions
work with our creative directors to assign teams. Bigger picture: That’s being thoughtful and extremely careful about who we hire, inviting in only those ready to work hard, contribute something every day, dream big, and make stuff great. Envision the direction the organization is going and the demands of the role. hirin
SALES PROSPECTING PERSPECTIVES | WEDNESDAY, AUGUST 6, 2014
[Organization, Work] A Structured Day in the Life of an Outbound Prospecting Rep
After all, they have perhaps the toughest job in your organization: making cold calls to hit aggressive dial targets day after day can be a grueling experience that weighs on even the most motivated and productive prospecting reps. At the same time, both you and them know how important their role to the organization is. 30 a.m. 00 p.m.
HINGE MARKETING | WEDNESDAY, AUGUST 6, 2014
[Organization, Work] Marketing Automation: How to Choose the Right Software for Your Firm
Determine if your firm’s current marketing strategy is working. Clean and organize your contact list. 'If you missed our previous article, Marketing Automation: What it is and How to Know if Your Firm Needs it , it may be helpful to read it before tackling this one. Let’s get started. Preparing for Research and Evaluation.
BIZNOLOGY | WEDNESDAY, AUGUST 6, 2014
[Organization, Work] Changing perspectives in a world without barriers
That guessing game is evident in the difficulty large incumbent organizations have in innovating. Yet, we know that’s not the way innovation works. We use a plethora of discrete and disconnected data points, from surveys and focus groups to demographics and buying patterns to understand consumer behavior. Are you a Loyal Brand?
HUBSPOT | WEDNESDAY, AUGUST 6, 2014
[Organization, Work] These Bad Blogging Habits Are Stunting Your Growth
Grounded in action, manuals not only tell us how things work, but they even show us how to do it visually. If you don’t already have a content style guide, work together with your team to put one together. Set company-wide blog post quotas and keep a detailed editorial calendar to stay organized. tried to justify it.
MARKETING ACTION | WEDNESDAY, AUGUST 6, 2014
[Organization, Work] 5 Reasons Sales Should Be Excited About Marketing Automation
Marketing automation allows Top Performing organizations to determine the best possible way to engage a prospect and automatically route them to sales at just the right time. Marketing automation allows marketing and sales leaders to work together to pre-define business rules that essentially gate the quality of those leads.
VIDYARD | WEDNESDAY, AUGUST 6, 2014
[Organization, Work] 5 Reasons Why Your Intelligent, Hard-working, Good-Looking Self Should Attend Ignite
You’ll be able to see exactly what you can do at your organization to make video work for you. The post 5 Reasons Why Your Intelligent, Hard-working, Good-Looking Self Should Attend Ignite appeared first on Vidyard. 'Hello friends! Here’s why: 1. You’ll step up your marketing game. The speakers are awesome. Triple threat!
WRITTENT | TUESDAY, AUGUST 5, 2014
[Organization, Work] 11 Content Writing Secrets from the Pros
Hard work and tireless content promotion efforts are necessary to success, but you don’t need to burn yourself out on the way to the top. We’ve compiled 11 of today’s best bloggers’ tips for working smarter, not harder: 1. 'Image source. What’s the difference between you and really successful bloggers?
SALES PROSPECTING PERSPECTIVES | TUESDAY, AUGUST 5, 2014
[Organization, Work] [Infographic] The Outsourced Inside Sales Teleprospecting Process
Your marketing team works on qualifying leads, but your sales team leaves many unqualified leads untouched. Your engineers don’t appreciate talking on the phone all day instead of working to enhance the product they labored over in the first place. 'Imagine you’re the CEO of a B2B high tech company. You know what you need to do.
BLUE FOCUS MARKETING | TUESDAY, AUGUST 5, 2014
[Organization, Work] BIG NEWS! @TheEIU Announces Top 25 #SocialBusiness Leaders #SocBiz25 @TheEconomist #SocBiz
This list was developed as the cornerstone of an EIU program, sponsored by IBM (@IBM), exploring the transformative role of social technologies and new social business strategies in modern organizations. Culture shapers: Inspires employees to work in ways that are collaborative. Also, please kindly use the hashtag #socbiz25.
YOUR SALES MANAGEMENT GURU | TUESDAY, AUGUST 5, 2014
[Organization, Work] Smart Salespeople: Power Network Map
The salesperson causally listened-didn’t sell, but booked a lunch meeting in the next week to simply work to expand the relationship! After the lunch or during that time the salesperson can work to better understand the situation, the relationships, political situations, budgets and business requirements. Smooth move. Are you?
HUBSPOT | TUESDAY, AUGUST 5, 2014
[Organization, Work] How to Plan Email Marketing Campaigns Without Pulling Your Hair Out [Free Template]
Sometimes it''s just plain tricky to stay organized, especially when you have so many tasks to keep track of and get done everyday -- email campaign planning being only one of them. Keep on reading to learn how you can get your email marketing organized. The best way to prevent mediocre email marketing is to get organized.
GROW - PRACTICAL MARKETING SOLUTIONS | TUESDAY, AUGUST 5, 2014
[Organization, Work] 10 Fun and Interesting Presentation Ideas
People feel warm when you take the time to bring in a story about their town or organization. Organizers appreciate that, believe me. This trick works with every audience except college undergraduates. People feel warm when you take the time to bring in a story about their town or organization. Local color. Laugh? Laugh?