GREAT B2B MARKETING | WEDNESDAY, DECEMBER 17, 2014
[Organization, Work] B2B Marketing Leaders: 3 Things that Can Hurt You (And Your Company) in 2015
'The transition to a new year can be a perilous time for B2B marketing organizations. Because the sales department is closer to revenue, this gap will usually work against the interests of the marketing department. Metrics drive the modern B2B marketing organization. Why don’t we cut the marketing budget by 20 percent?”.
VERTICAL RESPONSE | WEDNESDAY, DECEMBER 17, 2014
[Organization, Work] 5 Tips to Improve Your Non-Profit Emails
study from M+R Benchmarks, an organization that tracks online fundraising and advocacy for non-profits, shows 35% of online donations are connected to email marketing. Show your supporters what you’re working on by sending a link to a video that explains a new project or your mission. Send a variety of emails. Stewardship email.
WINDMILL NETWORKING | WEDNESDAY, DECEMBER 17, 2014
[Organization, Work] Three Ways to Optimize Social Media for Hotels in 2015
She works for HyperDisk Marketing managing social media accounts, writing website copy and executing SEO strategies for clients. Prior, she was with a destination marketing organization where she maintained the website along with launching and managing their social media presence. Author information. Debbie Miller. Debbie Miller.
MODERN B2B MARKETING | WEDNESDAY, DECEMBER 17, 2014
[Organization, Work] The Big List of Must-Attend Marketing Events of 2015
Marketing is a constantly evolving field and many of us work hard to keep up and push the envelope. So, whether you are planning your organization’s event presence for 2015 or looking for the best events to expand your personal knowledge, we came up with a golden list of must-attend marketing events. Events. January. February.
CMO ESSENTIALS | WEDNESDAY, DECEMBER 17, 2014
[Organization, Work] Content Marketing vs. Stuff Marketing: Do You Really Know What You’re Doing?
Aberdeen’s content marketing research , for example, does confirm that 92% of marketers report that creating high-quality content is either valuable or very valuable to their organizations, but only 52% of those marketers rate their execution as “effective” or “very effective.” Why Stuff Marketing Doesn’t Work: Content marketing works.
WRITING ON THE WEB | WEDNESDAY, DECEMBER 17, 2014
[Organization, Work] Business Newsletter Tips: Don’t be the Grinch this Holiday
Provide coaching insights for your work. Allow me to organize my thoughts. 'If I’ve said it once, I’ve said it a thousand times: your business newsletter content must solve problems for your readers or help them meet a need. Your audience will appreciate your attention to detail, as long as you provide value. This last point is key.
B2B MARKETING INSIDER | WEDNESDAY, DECEMBER 17, 2014
[Organization, Work] 21 Questions To Help You Define Your Content Marketing Strategy
Who in your organization is responsible for content marketing strategy? What is working with your content marketing efforts? What channels do you use for organic distribution? My mission was: To help businesses of every size to improve their marketing efforts through better stories that connect with people. And that’s OK.
MARKETING ACTION | WEDNESDAY, DECEMBER 17, 2014
[Organization, Work] An Act-On Conversation: Blurred Lines – What Sales & Marketing Will Look Like in 2015
RYAN: We saw an interesting shift in 2014 where organizations started to realize the value of sales and marketing alignment, and we saw the lines blur a little bit between sales teams and marketing teams. In 2014, we saw organizations really start to embrace the idea of aligning better with the sales and marketing teams.
HUBSPOT | WEDNESDAY, DECEMBER 17, 2014
[Organization, Work] How to Make the Most Money in Your Marketing Career
While both totals are impressive, given how the model works, the marketer’s income skews heavily toward the end of his career (25% of the total is earned in the final five years). Yet if you are deeper into your career, or you work for a company that doesn''t offer a rotational program, the key is to remain steadfast in the mission.
BLOG MY CALLS | TUESDAY, DECEMBER 16, 2014
[Organization, Work] 10 Lessons from 10 Years Paid Search Experience
One of the things that I''ve observed when talking to new clients and potential clients is how poorly ad groups and keywords are organized. In general, unfocused broad copy rarely works and highly targeted and focused copy works very well. Humanology". We found that you need to have a balance between technology and people.
MODERN B2B MARKETING | TUESDAY, DECEMBER 16, 2014
[Organization, Work] The Next Era of Marketing: Aditya Joshi of Bain on Strategists, Technologists and Analysts
Aditya leads the marketing excellence practice at Bain, and works with some of the world’s leading brands and marketers. As Aditya says, our “visibility, [our] profile, the profile of the marketing organization — are all going to increase”. Second, the marketing organization of the future is going to look different. Really fast.
HINGE MARKETING | TUESDAY, DECEMBER 16, 2014
[Organization, Work] How to Build Your Brand through Community Service
'I used to work for a professional services SMB that gave employees days off each year to volunteer at a local soup kitchen. Devote some of your content creation bandwidth to telling the story of the organization that has been helped and highlighting how others can make a contribution too. All in all, good vibes all around.
MARKETING ACTION | TUESDAY, DECEMBER 16, 2014
[Organization, Work] Sales and Marketing Alignment vs. Integration, Part 3: Accountability
Salespeople are sitting down across the table working through the specific problems with their teams. But they were just working through the buyer’s journey relative to their best clients, and putting definitions around it: “Okay, within each of these stages, who does what?” So does it take work? BILL: I agree. Absolutely.
IT'S ALL ABOUT REVENUE | MONDAY, DECEMBER 15, 2014
[Organization, Work] Share Your Marketing Flair! Call for Nominations - 2015 Markie Awards
This award recognizes organizations that have made data activation a strategic priority and have seen that investment pay off with faster conversion rates, increased revenue, and higher ROI. If your organization has taken advantage of this brave new world, tell us how you’ve integrated your cross-channel ad campaigns to produce results.
LEADERSHIP | MONDAY, DECEMBER 15, 2014
[Organization, Work] CMO Leadership and B2B Lead Generation Lessons in 2014
They should be, and that’s the leadership secret of a successful organization, says Jim Davis, Senior VP and CMO at SAS. They happen, she says, while organizations turn complacent and get comfortable looking at historical data. As a CMO, you need to think and work like an engineer, helping your team to do the same.
B2B MARKETING INSIDER | MONDAY, DECEMBER 15, 2014
[Organization, Work] Guerilla Content: 30 Growth Hacks To Content Marketing Success On A Limited Budget
'My journey into content marketing actually started in 2004 when I left The Nielsen Company after 9 years to work for a local firm. That didn’t work out so well. The company I worked for was a nationally-ranked market research firm that very few people had actually ever heard of. Traffic on our website grew exponentially.
HUBSPOT | MONDAY, DECEMBER 15, 2014
[Organization, Work] 10 Inbound Marketing Myths It's Time to Leave Behind
Attorneys often just get a few minutes to make their case in court but no one else sees all the behind the scenes work that goes into that short presentation. While it can be the most efficient and most significant part of your business growth strategy, we do recommend supplementing it with other methods as long as they are working.
HINGE MARKETING | MONDAY, DECEMBER 15, 2014
[Organization, Work] It’s All About the Relationship: Andrew Sobel on Becoming a Visible Expert?
“I had noticed this pattern where many consultants work for themselves for a few years and then they go back to working for a big firm,” Andrew says. When you’re working for yourself, you quickly need to establish a brand of your own.” ” On His Own. ” The Book that Changed Everything.
CMO ESSENTIALS | MONDAY, DECEMBER 15, 2014
[Organization, Work] Up Close & Personal: The Continuous Evolution of B2B Marketing
In fact, customer experience research shows that organizations using Voice of Customer insights see an average year-over-year increase in their customer win-back rate of 11.4%, compared to only 4.1% And the metaphorical question is: Can the rider control the elephant? The answer is: Not really. lot, it seems. Habit and training is one answer.
HUBSPOT | MONDAY, DECEMBER 15, 2014
[Organization, Work] Attention, Word Nerds: The 30 Weirdest Words Added to the Oxford English Dictionary in 2014
to connect to an organization''s network using their own smartphones, computers, etc. person who owns, works in, or frequents a honky-tonk (honky-tonk n. 'The Oxford English Dictionary adds new words and phrases to their dictionary four times a year, and in 2014, the dictionary benefited from thousands of additions. Baked potato?
HUBSPOT | MONDAY, DECEMBER 15, 2014
[Organization, Work] How Do You Market a City? 9 Famous Olympic Bid Videos From Around the World
The actual work that goes into putting a bid together often begins well before then , and it''s a heck of a project. 'World-class athletes aren''t the only ones vying for selection in the Olympic Games. How do you market your city and your country to win the honor of hosting the Olympic Games? In the end, the winning city needs a movement.
MARKETING ACTION | MONDAY, DECEMBER 15, 2014
[Organization, Work] Title Tags, Headings, and You: Get Tips for SEO Success
m talking about title tags, headings, and organizing page content. In fact, 1,700 of the words used in his collected works were first used by him. They organize your content into headings and subheadings, like an outline would do. 'Writing copy for search engines is hard. It’s also a really bad idea. Understanding the Title Tag.
CUSTOMER EXPERIENCE MATRIX | SATURDAY, DECEMBER 13, 2014
[Organization, Work] BlueConic User-Driven Marketing Maturity Model: Surprises on the Road to Customer-Centric Marketing
When I think of tailoring interactions to individuals, I think of working with each individual’s data directly. But, as BlueConic’s experience reminds us, practical marketing tasks like content creation, program flows, and result analysis are organized around groups of similar customers. Coordination later. Segmentation.
HUBSPOT | FRIDAY, DECEMBER 12, 2014
[Organization, Work] How To Build A Better Email Unsubscribe Page
But truth be told, sometimes your subscribers lose interest in what you have to offer—and that isn’t always a reflection on you or the quality of your work. And I doubt they’ve ever worked on you, either. But that doesn’t work for every company or organization. 'It happens to the best of us. Nah, that can’t be it. Humor?
HUBSPOT | FRIDAY, DECEMBER 12, 2014
[Organization, Work] Hackers Are Draining Your Ad Budget: What You Need to Know About Digital Ad Fraud
And we''re talking about organized criminals here, not tech-savvy twenty-somethings trying to make a buck on the side.). How Impression Fraud Works. How Impression-Based Ads Are Supposed to Work. How Click Fraud Works. How Search-Based Ads Are Supposed to Work. How exactly are they doing this? and then Web 3.0
MADISONLOGIC B2B WHITE PAPERS | THURSDAY, DECEMBER 11, 2014
[Organization, Work] Moneyball for Sales & Marketing
at the start of a sales process might work well, while using competitive differentiation documents near the end. pieces of collateral work best. Understand your collateral batting order, and choose what works at different. repeatedly may work for a while. have to look back and see what has worked in this scenario.
MADISONLOGIC B2B WHITE PAPERS | THURSDAY, DECEMBER 11, 2014
[Organization, Work] Interactive 24x7 Content: Why Online Presentations Belong in Every Digital Content Strategy
content has led cutting-edge organizations to begin working a new. Every organization of any size has dozens if not hundreds. From marketing to sales to training to investor relations, business presentations structure and organize. In fact, potential online presentation content is all around us in every organization.
ANNUITAS | THURSDAY, DECEMBER 11, 2014
[Organization, Work] Four Keys Areas Where the CMO Must Lead
do believe that many CMOs are making great strides in advancing their leadership positions within their organizations. However, I believe there is still some work to do to ensure they are seen as leaders in their organizations and will then obtain that seemingly elusive leadership seat at the table. Alignment With Their Peers.
BIZNOLOGY | THURSDAY, DECEMBER 11, 2014
[Organization, Work] Internal Social Business for Leaders series: 1. Your profile
'One of the most common questions executives ask as their organizations embrace internal social business platforms goes like this: I see the value and the potential behind it, but I don’t have time to use it or to learn all the complex functions behind it. How is she outside work? How can I get started? What does she look like?
SAZBEAN | THURSDAY, DECEMBER 11, 2014
[Organization, Work] How to Utilize Mind Maps to Enhance Your Inbound Marketing
Simply put, it is a diagram used to organize information into a visual form. Why does mind mapping work? The brain also likes to work on the basics of associative information that are shown through these concepts and ideas. Put your brain to work on how you can make mind mapping work for you in your inbound marketing strategy.
CMO ESSENTIALS | THURSDAY, DECEMBER 11, 2014
[Organization, Work] 21+ B2B Marketing & Sales Pros Empowered by Emotion
To the contrary, in fact, some of the most memorable brands, organizations and individuals in B2B actually embrace their emotions, and connect with their audiences on very personal and human levels. That’s probably why business to business (B2B) is so often taken to be such a serious sphere – wrongly so, at least, in my personal opinion.
MARKETING ACTION | THURSDAY, DECEMBER 11, 2014
[Organization, Work] Tradeshows and Events Drive Highest Quality Leads
Social media, in-house email marketing and organic search were cited as having a “somewhat low” or “very low” cost-per-lead. If you’re ready to put the lead-generating power of in-person and online events to work for you, here are eight ways to maximize the value of webinars, tradeshows, executive meetings and more. Calls to Action.
MARKETING ACTION | THURSDAY, DECEMBER 11, 2014
[Organization, Work] Get it in Writing: The Benefits of a Sales and Marketing SLA
However, establishing and enforcing SLAs can be a huge challenge for many organizations. Sam is an expert in marketing automation as well as lead management – in addition to his role at Lead Lizard , he has worked as a consultant for more than a dozen leading companies. SLAs hold both sides accountable. Number of qualified leads.
IT'S ALL ABOUT REVENUE | WEDNESDAY, DECEMBER 10, 2014
[Organization, Work] The 411 On Facebook Q&As For Marketers
” Here, we take a look at how Facebook Q&A works, then compare it to the more familiar Twitter chat function that marketers love. For example, the decline in organic reach on Facebook means that brands are more likely to need advertising to better promote the event. Does your brand have more than 10,000 Facebook fans?
BLOG MY CALLS | WEDNESDAY, DECEMBER 10, 2014
[Organization, Work] 18 Unexpected Formulas to Increase Website Conversions
This is why we think that this technique doesn''t work. Once we understood this, we completely changed our direction and our hypotheses about what''s going to make that site work better. 'Are you making the most out of the traffic that your website is receiving? Your Opinion Doesn''t Matter. And I hope that you''re going, "What? Audio.
MARKETING INTERACTIONS | WEDNESDAY, DECEMBER 10, 2014
[Organization, Work] Extend Your Content's Reach within the B2B Buying Committee
It's common sense that the more people within an organization your content gains exposure with, the more opportunity your ideas and expertise has to gain sway. In every project I work on, one or more of the people marketing needs to engage and influence for sales conversations isn't an easy target. 30% from the bottom up.
GROW - PRACTICAL MARKETING SOLUTIONS | WEDNESDAY, DECEMBER 10, 2014
[Organization, Work] Three Tips for Improving Twitter Ad Campaigns
In one recent program I saw this approach to handle targeting drive dramatically higher additional organic sharing of our content than any of the other targeting approaches we used on Twitter. Eric Wittlake spends his days working with B2B marketers and (occasionally) shares his marketing views on his personal blog, B2B Digital Marketing.
WRITTENT | TUESDAY, DECEMBER 9, 2014
[Organization, Work] 3 Conversion Psychology Principles to Use in Sales Copy
By understanding what your future customers need from your organization, you’ll make the shift from self-centered landing pages to content that people love. Does it work? 'Image source. Sales people are in the business of convincing others. It may surprise you, but marketers are as well. People Seek Pleasure. Self-actualization.
YOUR SALES MANAGEMENT GURU | TUESDAY, DECEMBER 9, 2014
[Organization, Work] NON STOP SALES BOOM
As I worked my way through the book he finally had to ask the question: “What do you find so interesting? One constantly arises; it has to deal with what I call the Wave Impact on sales pipelines, an organization experiences a large quarter of sales success and the next quarter is a drought, followed by another great quarter. Books
HUBSPOT | TUESDAY, DECEMBER 9, 2014
[Organization, Work] 9 Ways Interior Designers Can Reach New Clients Using Houzz
Design schools and organizations. 6) Work the Discussions. You can use ideabooks to showcase your style, even if you haven’t actually done that type of work yourself – yet. Who Should Use Houzz for Marketing? Especially hot are bathroom and kitchen-related products and services. Some of the options include: Home stagers.
HINGE MARKETING | TUESDAY, DECEMBER 9, 2014
[Organization, Work] Top Trends in A/E/C Marketing for 2015
Whether they’re navigating on the four-inch screen of a phone or a widescreen desktop monitor, they expect your site to work naturally. It’s not enough to implement a solution – you have to evaluate the solution and ensure that it is working as effectively as possible. 1) Responsive Websites. But not anymore.
MODERN B2B MARKETING | TUESDAY, DECEMBER 9, 2014
[Organization, Work] The Next Era of Marketing: Hear from Seth Godin
Marketers need to step up and drive the change toward an engagement model across the organization. As I mentioned in my last post, this new era puts the marketer squarely in the driver’s seat within an organization — I called it a ‘marketing first’ world. Seth Godin: They can try, but it’s not working. And…here, here!
LEADERSHIP | TUESDAY, DECEMBER 9, 2014
[Organization, Work] 3 Attributes of the Modern CMO
While it may seem as though flexibility and agility are difficult to achieve when there is so much regulation to keep within, Johnson says it works to SunTrust’s advantage. They have this rigor of reporting that doesn’t exist in a lot of marketing organizations. 'CMO Spotlight: Susan Johnson, CMO, SunTrust . would say, a LOT!
KOMARKETING ASSOCIATES | TUESDAY, DECEMBER 9, 2014
[Organization, Work] How to Fight the Infobesity Monster with Quality, Shareable Content
But, as a recent post from my colleague Ryan Young illustrates, traditional, text-based content can have a significant impact on organic search performance as well. Instead of getting caught up in our respective roles, it’s important to work together to create the type of content that will optimize performance across channels.
SYNECORE | TUESDAY, DECEMBER 9, 2014
[Organization, Work] Forget Facebook & Twitter: Time to Start Marketing on Pinterest & Instagram?
Detractors point out that lessening the viewability of organic brand posts will devalue their effectiveness and thus indirectly force brands into the arms of Facebook’s paid advertising options as the only viable way to connect with users. Ostensibly, this is said to be done in an effort to provide more relevant content to users.
HUBSPOT | TUESDAY, DECEMBER 9, 2014
[Organization, Work] Facebook Graph Search Now Lets You Find Old Posts: Here's What You Need to Know
but it''s even more exciting for marketers, especially those who''ve felt burned by Facebook''s recent organic reach changes. How Facebook Search Now Works. Often, those interactions include the words "HubSpot" and "blog," purely because I work on the blog team here at HubSpot. In theory, it seemed like it could help me. Maybe.
BIZNOLOGY | TUESDAY, DECEMBER 9, 2014
[Organization, Work] Your competitors are doing SEO
Cathedrals historically have taken a hundred years to construct, enough time for even the best stone mason’s work to demand some repair. These tools will also check your site for things that are presumably very important to Google organic Search (yes, Bing , too, but what’s good for Google is good for Bing). Like this post?
WEBBIQUITY | TUESDAY, DECEMBER 9, 2014
[Organization, Work] How to Use Reddit to Boost Your Marketing through the Roof
What is Reddit and How Does it Work? According to this infographic , 90% of Reddit users are college-educated, with an average income of $37,500—which most of them earn from working in web-related industries! 'Guest post by Scott Masson. Reddit is a content curation and sharing site. Reaching Your Potential Customers. Honest Marketing.
GROW - PRACTICAL MARKETING SOLUTIONS | TUESDAY, DECEMBER 9, 2014
[Organization, Work] How to make a living on Vine
And because the videos are so natural, organic and looping … People really love them and it gets to a point when they admire you. So, the way it works is that a brand gets in contact with me and asks if they can sponsor a certain amount of Vines/posts/tweets, and I agree or disagree depending on the payment. His … fans?
MARKETING ACTION | TUESDAY, DECEMBER 9, 2014
[Organization, Work] Critical Rules for SEO Success in 2015
What it means for the B2B marketer is that search is important, and ranking well in search is particularly important: Almost 33% of organic search traffic goes to the first listing on the page ; over 75% goes to the first five listings. Works in a specific industry? None of this is surprising. What is Search Engine Marketing?
IT'S ALL ABOUT REVENUE | MONDAY, DECEMBER 8, 2014
[Organization, Work] The Characteristics of a Marketing Automation Expert [Infographic]
Traffic Cop- A marketing automation expert works at the intersection of sales, marketing and technology. The marketing automation expert is not an engineer, but has learned how technology systems work, can handle databases, and understands the impact of marketing automation across the organization. Share the knowledge!
THE ROI GUY | MONDAY, DECEMBER 8, 2014
[Organization, Work] Why Engaging Buying Committees is Your Key to 2015 Sales Success
Accenture) The #1 criteria for making a purchasing decision is widespread support for you and your company across your prospect’s organization? While it is great to have a champion on your side within the organization, it is very rare that this person alone can seal the deal for you. 'By Dan Sixsmith and Tom Pisello Did you know that.
MODERN B2B MARKETING | MONDAY, DECEMBER 8, 2014
[Organization, Work] 4 Steps to Marketing Transformation: How Phillips 66® Embraced Engagement Marketing
To help their organization embrace change and modernize their marketing, Phillips 66® followed the four pillars of change management outlined below. As a modern marketer, these pillars can also apply to your own organization. Align your sales and marketing so that both teams work towards a unified goal. And so forth.
WRITTENT | MONDAY, DECEMBER 8, 2014
[Organization, Work] 8 Successful Content Marketing Strategies
It’s hard to make the leap if there’s little proof in your content market metrics that a new tactic will work. Other paid tactics, like billboards, print advertising and radio commercials still don’t work. Expanding to further target your work can only increase your relevance. 'Image source. Image source.
MARKETING ACTION | MONDAY, DECEMBER 8, 2014
[Organization, Work] Sales and Marketing Alignment vs. Integration, Part 2: Driving Change
So alignment means that once my work is done, I hand it off. It’s better than a strict silo mentality, but that handoff doesn’t really work. So now that we know the difference, how do organizations move towards that integration versus the alignment? How did this campaign work?” You think about that for a minute.
B2B LEAD BLOG | FRIDAY, DECEMBER 5, 2014
[Organization, Work] Connecting the Dots: Marketing Big Data
LESSON LEARNED: We need to work with sales, support and accounting to figure out a better way to track this stuff. Their data is always nice and organized. Not a lot of clarity here, we have lots of work to do here. We are all working from the same information. This is an easy find. New logo company size, revenue.
HUBSPOT | FRIDAY, DECEMBER 5, 2014
[Organization, Work] 12 Clever Ways to Use More Visuals on Social Media
While that sounds like a lot of work, it can have a huge payoff -- this tactic has helped us double the impact of our posts. Much as we love albums as a way to get organized, we’ve seen that few people will click through an entire collection. At the simplest level, that means that every post should contain a graphic or video. Facebook!
MARKETING ACTION | FRIDAY, DECEMBER 5, 2014
[Organization, Work] 3 Ways to Start Earning Links
Organize your list and attack the highest yield opportunities first: those with the most authority or those with content (and so readers) similar to yours. Make it personalized – acquaint yourself with the individual’s prior published work. 'Do you know the real value of links today? You may also know that they are helpful for SEO too.
HUBSPOT | FRIDAY, DECEMBER 5, 2014
[Organization, Work] 5 Kid-Friendly Cookie Marketing Lessons for Girl Scouts
Since the Digital Cookie program won''t start rolling out until January, it''s hard to say exactly how the website and mobile app will work and exactly what scouts will need to do to sell cookies online. I think it helps me organize my life in a way," 15-year-old Laura Tinlin of the Girl Scouts of Greater New York told USA Today.
KOMARKETING ASSOCIATES | THURSDAY, DECEMBER 4, 2014
[Organization, Work] 10 Things I’ve Learned About SEO in 2014
Guest posts still work. Partner links still work. Niche directories can still work. Social Media & SEO Must Work Together. If you’re teams aren’t currently working together, make sure they start. Fewer organic posts, fewer promotional posts, fewer click bait headlines, fewer everything! TEN YEARS!
TRADESMEN INSIGHTS | THURSDAY, DECEMBER 4, 2014
[Organization, Work] Jerks are going to be jerks: Do’s and Don’ts for dealing with jerks online
Definitely foster a positive social media community, it can work for your organization. 'Rachel Kerstetter, PR Engineer, Sonnhalter. Sometimes in life you encounter people who are jerks. Via Mike Licht. As children, we were often told to ignore the jerks. As adults we find ways to cope with the jerks we encounter throughout our days.
CMO ESSENTIALS | THURSDAY, DECEMBER 4, 2014
[Organization, Work] The Good, the Bad, and the Ugly in Using Customer Data for Marketing
Collecting and segmenting buyer data allows organizations to not only better engage existing customers with relevant communications, but also create models for the buyer’s journey based on this data for similar prospects. As a result, marketers deliver more pertinent value at the top of the funnel as well. increase in customer satisfaction.
HUBSPOT | THURSDAY, DECEMBER 4, 2014
[Organization, Work] How to Evoke Emotion on Your Landing Pages (Without Going Overboard)
If you are providing consulting services for office organization, then your customer’s emotional needs are for control or stress relief. Evernote’s landing page pictures a woman who looks confident, organized, and in control. 'Emotion is a major force in online sales. We can’t prevent this. Know your audience’s emotional needs.
VIDYARD | THURSDAY, DECEMBER 4, 2014
[Organization, Work] The Optimal Length for B2B Videos Throughout the Funnel
Mid-funnel content is ripe for diving into why your solution works. The list above is organized from shorter to longer appropriate lengths). 'When planning your B2B video content, there’s no shortage of variables to take into consideration. What topic should it cover? How long should it be? Where should you promote it?
VERTICAL RESPONSE | WEDNESDAY, DECEMBER 3, 2014
[Organization, Work] Tips to Creating an Online Gift Guide That Delivers the Goods
” In this post, we’ll show you examples of gift guides and explain why they work, plus we’ll give you some actionable tips to create your own. Why it works: Clean and simple design and layout. Why it works: It gives meaning to each donation. Why it works: A creative gift guide that’s not self serving.
CMO ESSENTIALS | WEDNESDAY, DECEMBER 3, 2014
[Organization, Work] Armageddon for Isolated Marketing: Why Organizations Can’t Go It Alone
The thing is, that’s exactly what’s happening – the end of the world as we know it for isolated marketing organizations…. Of course, in my excitement to announce the end, I’ve forgotten to begin with what an isolated marketing organization actually is. Now, why are isolated marketing organizations facing Armageddon (of sorts)?
WINDMILL NETWORKING | WEDNESDAY, DECEMBER 3, 2014
[Organization, Work] Nonprofit Social Media Without a Content Marketing Strategy Sucks
Claire brings 30 years of frontline development and marketing leadership experience to her work as principal of her social benefit consulting firm, Clairification. Her passion is instilling an institution-wide culture of philanthropy to help organizations build constituencies and drive increased income to sustain and expand missions.
MARKETING ACTION | WEDNESDAY, DECEMBER 3, 2014
[Organization, Work] Sales and Marketing: Alignment vs. Integration
But there’s an undeniable benefit to these teams working together and creating a symbiotic integration with one another. Bill is now founder and CEO of Slingshot Growth Partners, a consulting firm that works with CEOs and their management teams to help them achieve ambitious revenue growth targets. We want them all to be awesome.
LEADERSHIP | TUESDAY, DECEMBER 2, 2014
[Organization, Work] 10 Tips to Plan B2B Content Marketing and Maximize Lead Generation
Top 10 strategic keywords ranked organically on the first page of Google search results. Simple videos work wonders. are all used in tandem to drive organic and paid traffic to the company’s site, blog and social properties. Still the toughest challenge for many B2B organizations! Let’s look at one example of this.
THE ROI GUY | TUESDAY, DECEMBER 2, 2014
[Organization, Work] SiriusDecisions Interview - From Pitching Products to Selling Value
Part of the blame is with marketers and sales training – which want sales reps to have more value centric conversations, but instead, provide endless amounts of product-focused training – how our products work and how they are better than the competition. You have to change your “lifestyle” substantially to make it work. The good news?
FATHOM | TUESDAY, DECEMBER 2, 2014
[Organization, Work] The Ultimate 2015 SEO Redesign Checklist
Set-up Google Webmaster Tools (links with GA) : Google Webmaster Tools is a search marketer’s best friend, now that Google has removed the ability to see organic keyword data in Google Analytics itself. If you’re redesigning your website, start with an internal linking strategy – then work on building external links. but it’s worth it.
B2B MARKETING INSIDER | TUESDAY, DECEMBER 2, 2014
[Organization, Work] Content Marketing Is A Strategic Solution To A Strategic Problem
No more advertising department working directly with agencies to do whatever they want. like how Hubspot breaks their marketing organization into the stages of the funnel. Create training and enablement to develop the skills to get the job done across the organization. Or worse, they are campaigns. Defining the Business Case.
MARKETING ACTION | TUESDAY, DECEMBER 2, 2014
[Organization, Work] Creating a Marketing Plan That Won’t Die a Slow, Miserable Death
'The new year is fast approaching, and many organizations are busy compiling their annual marketing plans. Often, the marketer’s hard work will get a moment in the spotlight in the form of a presentation to the executive team. Many hours are spent on dissecting data, dreaming up ideas, and putting together thick decks. Objective 1.
HUBSPOT | TUESDAY, DECEMBER 2, 2014
[Organization, Work] 17 SEO Myths to Leave Behind in 2015 [Free Ebook]
Unless your organization benefits from having a dedicated SEO person who can work on this stuff day-in, day-out, keeping up with the latest changes in the world of SEO can be a struggle. 'SEO is an evolving science. While some of the core principles will presumably stick around forever (e.g. Yep, we''re serious. Welp, it’s all over.
VIDYARD | TUESDAY, DECEMBER 2, 2014
[Organization, Work] How to Use Video to Drive, Engage, and Qualify Leads
So if your last humorous explainer video is driving more demo requests than your boring demo video, then amplify that humourous piece of work! Want to see some real-world examples of organizations that are practicing what we preach? 'Video is much more than just a content medium for delivering your message. Why Videos Are So Important.
HINGE MARKETING | MONDAY, DECEMBER 1, 2014
[Organization, Work] Top 10 Marketing Techniques for Professional Services
One of the major advantages of trade shows is that they allow organizations to come together around a common theme. By choosing (or organizing) the show strategically, you keep your cost-per-interaction low, engaging closely but also efficiently with many potential clients in a short span of time. Defining Marketing Techniques.
HUBSPOT | MONDAY, DECEMBER 1, 2014
[Organization, Work] The 9 Best and Worst Questions to Ask in a Marketing Automation RFP
Too often, Request for Proposals (RFPs) ask hundreds of questions, but don’t actually help marketers choose the best platform for their organization. Even better, ask for a trial so you can see how firsthand how the tools work. billion industry by 2020. The Worst Questions to Ask. 1) Does your platform do this in that screen?
SALES PROSPECTING PERSPECTIVES | MONDAY, DECEMBER 1, 2014
[Organization, Work] 3 Reasons Your Call Strategy Must Have More Influencers than C-Suites
'If you work in outsourced B2B lead gen, you know this moment in a conversation all too well: Sales Partner: Can you tell me what criteria you want us to follow when procuring data? Clients want qualified oportunities with the guy or gal who controls the purse strings within an organization. And there you have it. get it.
GROW - PRACTICAL MARKETING SOLUTIONS | MONDAY, DECEMBER 1, 2014
[Organization, Work] 100,000 Twitter followers. Now what?
Today, I get about 400-500 new followers a week, all organically. It is what it is, and I can’t change the way the world works. Today, I get about 400-500 new followers a week, all organically. 'I used to document my social media journey by writing a post at each increment of 10,000 Twitter followers on my account.
MARKETING ACTION | MONDAY, DECEMBER 1, 2014
[Organization, Work] Advocacy Marketing Part 2: Building Your Plan in 5 Steps
If you’re of a certain age, you might harken back to the Faberge Organics Shampoo commercials of the 1970s and 80s: If you tell two friends, then they’ll tell two friends, and so on, and so on, and so on …. What are your viable campaign ideas (and how do they work and which objectives do they serve)? and Why is it awesome? Ring a bell?
HUBSPOT | MONDAY, DECEMBER 1, 2014
[Organization, Work] What to Buy Everyone at the Office: An Essential Holiday Gift-Giving Guide
Help them find their new favorite organic snack with a NatureBox subscription, or inspire their next homemade creation with a culinary classic, The Joy of Cooking. If you work at a software company like we do, then you probably have plenty of techies to please this holiday season. 'Twinkling lights. Festive parties. 1) The Wine Lover.
IT'S ALL ABOUT REVENUE | SUNDAY, NOVEMBER 30, 2014
[Organization, Work] 4 (More) Attributes of Your Next Content Marketing Star
Michael has more than 25 years of marketing and sales experience, having successfully launched and sustained three start-up ventures, as well as driving innovative customer creation strategies for large technology organizations (IDC, Kenan Systems, Prospero (mZinga) and Millipore). You can read part one here. Content Marketing
MARKETING CRAFTMANSHIP | SUNDAY, NOVEMBER 30, 2014
[Organization, Work] PR Playbook: Earning Your Seat at the Senior Management Table
Exploration of how the PR profession can be applied to achieve tangible benefits for your organization begins with frank and perhaps eye-opening conversations with senior managers to gain a first-hand understanding of their current perceptions and expectations of PR. The timeworn adage, “Think globally, act locally,” applies very well here.
GROW - PRACTICAL MARKETING SOLUTIONS | THURSDAY, NOVEMBER 27, 2014
[Organization, Work] An Example of Twitter’s Real-Life ROI
Mark liked her work, and he asked if she would be willing to create a video for his business. Don’t dissociate “digital” and “real life” As professionals, we often model our company’s organization after the way consumers use certain tools, so we’ll talk about “virtual relationships” and “e-commerce,” as opposed to real life.
BIZNOLOGY | WEDNESDAY, NOVEMBER 26, 2014
[Organization, Work] Why Google’s latest change should worry you
Google, the search engine for most of the world provides absolutely zero organic listings to users on the first page. Work on developing effective attribution models. Then work on a) increasing the volume of traffic from your best channels, and b) increasing the value of traffic from under-performing channels. 'Well, this sucks.
SALES PROSPECTING PERSPECTIVES | WEDNESDAY, NOVEMBER 26, 2014
[Organization, Work] How to Start Referral Selling in 5 Steps
Referral selling starts from the top and impacts the entire organization. Start with personal connections or people that you’ve worked with in a capacity other that your business focus. 'Sales Prospecting Perspectives is pleased to bring you a guest blog by Donato Diorio , CEO of RingLead. Step 1: Build. Step 2: Reach Out. Step 3.
MARKETING ACTION | WEDNESDAY, NOVEMBER 26, 2014
[Organization, Work] The Power of the Pivot: Get Started with Excel Pivot Tables
Pivot tables work independently of your original rows and columns, thereby allowing you to create different views and reports without altering the original data table. Ensure your data is organized properly. Before you can create a pivot table, it’s essential your data is organized in a way Excel can understand. Use headings.
GREAT B2B MARKETING | TUESDAY, NOVEMBER 25, 2014
[Organization, Work] 8 Reasons Why We Fail to Make the B2B Sale
It is not unusual to find a circumstance where both the marketing and sales departments are fully optimized individually, yet are not working together in a cohesive and effective manner. Moreover, they want to buy from an organization or individual they trust. What can then prevent the direct rep or sales rep from achieving the sale?
KOMARKETING ASSOCIATES | TUESDAY, NOVEMBER 25, 2014
[Organization, Work] Six Key Elements of Successful B2B Social Media Strategies
Somewhere between those that barely get recognition and the most influential , there are effective social media contributors having an impact on the organizations they represent everyday. Work hard at creating your own unique voice in the community and in understanding what works (and doesn’t work) for your specific situation.
HUBSPOT | TUESDAY, NOVEMBER 25, 2014
[Organization, Work] An Illustrated Guide to Organizational Structures [Free Ebook]
'I remember my very first day of work at my very first startup. And it had never been visualized in a way that made it easy for employees to understand what they were responsible for and where they fit in within the organization. was employee number 22, and my manager was eagerly showing me the org chart he had recently put together.
HINGE MARKETING | MONDAY, NOVEMBER 24, 2014
[Organization, Work] The Rise of the Specialist: The Advantages of Specialization in Management Consulting
This kind of specialization works well when you’re providing or introducing a new service area that not many people are familiar with. This is a form of specialization with a long, long history: working only with clients in a certain geographic range. 4) Specialization in a certain role within organizations.
BIZNOLOGY | MONDAY, NOVEMBER 24, 2014
[Organization, Work] 11 expectations to have from a great SEO proposal
SEO is the approach to optimizing a brand’s web presence for organic search including the website, social channels, blogs, articles, and press releases. The proposal should specify that this work is going to be performed on every page of your site. '54% of consumers find a website through natural search (source: Forrester ).
BLUE FOCUS MARKETING | SUNDAY, NOVEMBER 23, 2014
[Organization, Work] Nominate Your Favorite @SocialEmployee Advocacy Leader #EmployeeSEAL @Tom_Peters
My participation in this process, as well as authoring the best-selling book, The Social Employee (McGraw-Hill 2013) – How Great Companies Make Social Media Work – Success lessons from IBM, AT&T, Dell, Cisco, Southwest Airlines, Adobe and Domo, seeded the idea to create the #EmployeeSEAL award. About the Award. Recognition.
VOICE-BASED MARKETING | FRIDAY, NOVEMBER 21, 2014
[Organization, Work] Top 8 Reasons You Need to Include Call Analytics in Your Reporting
You can spend money on the campaigns that work. Without call analytics, CMOs and marketers are not able to fully prove the value that they are providing to their organizations. 'Marketing is all about the numbers: everything needs to be quantifiable. Knowing where your best leads come from creates an enormous advantage for marketers.
BIZNOLOGY | FRIDAY, NOVEMBER 21, 2014
[Organization, Work] 4 Reasons why you should be treating your emails like a blog
However, that doesn’t mean it’s an automatic win for your organization. All too often, I see organizations fail at email. Even if your organization excels at lead nurturing and sales, it’s unlikely that more than 1% of your blog readers will ever become customers. think there’s one key thing many marketers miss. Content.
ENGAGE | FRIDAY, NOVEMBER 21, 2014
[Organization, Work] Content Marketer: Meet the Speechwriter
'Content marketer, there is someone in your organization you should know, and someone who should know you. And if you two don’t start working together intelligently, you’ll find yourselves working apart, and maybe at cross-purposes. think you two could do much better work together than you do apart Don’t feel bad.
LEADERSHIP | FRIDAY, NOVEMBER 21, 2014
[Organization, Work] Interesting Infographics: The Road to Success through Paid Social Amplification
'We have had some great discussions about social media’s role in B2B demand generation but at least I have usually focused on ways to organically grow our social media presence. How does paid social amplification work? According to an Infographic from Gryffin Media , there are many reasons to use paid social ads. Reddit Ads.
HUBSPOT | FRIDAY, NOVEMBER 21, 2014
[Organization, Work] 29 Charts & Stats on What Matters Most to Marketers Right Now
2) 93% of inbound marketers work at companies with an annual marketing budget between $1M and $5M. 18) 84% of inbound marketers (compared to only 9% of outbound marketers) cite organic, top-of-funnel sources (like social media, blogs, SEO) as rising in importance. 'The best marketers I know are curious. Who Practices Inbound?
HINGE MARKETING | FRIDAY, NOVEMBER 21, 2014
[Organization, Work] The Art of Advanced Email Marketing: A/B Testing
This means that both elements work just as well. SEE ALSO: How to Grow Your Email Contacts Organically. These elements don’t require much time or creative work to generate different versions, but can provide valuable insights into your audience that may be useful when testing more complex elements. The A/Bs of Testing.
WRITTENT | THURSDAY, NOVEMBER 20, 2014
[Organization, Work] SEO Isn’t Dead: 10 Ways to Use It for Business
However, if your organization has a verifiable, brick-and-mortar location, you’re eligible. That just doesn’t work. 'While it may come as a surprise to some people, SEO is still alive and kicking. magazine published click-bait piece recently with the title “ SEO is Dead. But here’s the thing. Image source.