• CRIMSON MARKETING  |  FRIDAY, JANUARY 23, 2015
    [Organization, Work] Forget Vanity Metrics: How To Get Serious About Marketing Analytics
    What you can do instead is report “on how many SQLs came through web forms showing that not only are you attracting qualified leads, but those people are ready to have a conversation with someone in your organization.” You can no longer get a clear picture of what keywords are working.” Social Media. ” 2.
  • FEARLESS COMPETITOR  |  FRIDAY, JANUARY 23, 2015
    [Organization, Work] 5 Tips for Developing Strong Buyer Personas
    What outcomes do these businesses get from working with your company? What work issues keep this person up at night? What types of organizations does this person belong to and what events does he or she attend? To create great lead generation campaigns , you start with buyer personas. In fact, in his. Amen, Mike.). Go ask them.
  • MARKETING ACTION  |  FRIDAY, JANUARY 23, 2015
    [Organization, Work] SEO Basics + a Checklist for Content Marketers
    Marketers have the opportunity to get more eyeballs on their work by following a few simple steps that don’t take much time. Keywords are the backbone of any SEO efforts, and without some organization and strategy, missed opportunities abounds. 'What are the SEO basics all content marketers should know? Do it often and consistently.
  • FEARLESS COMPETITOR  |  THURSDAY, JANUARY 22, 2015
    [Organization, Work] What Social Media Can and Can’t Do by @davekerpen
    Social media cannot make up for a bad product, company or organization. A good example of a bad organization is Business Objects where I grew GE by 242%. But building and executing a likeable business social media plan will take lots of time and work. Dave Kerpen of Likeable Local. can’t, of course. Amen, Dave. Stay tuned.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, JANUARY 22, 2015
    [Organization, Work] The State of Marketing Technology in Asia
    Only when all of the parts are brought together to work as a system can you recognize the quantum benefits of modern marketing. The marketing technology “stack” must all work together and, match the behaviors of your customers throughout the sales cycle. Follow David on Twitter @ketchum. So what does awesome look like?
  • KOMARKETING ASSOCIATES  |  THURSDAY, JANUARY 22, 2015
    [Organization, Work] 8 Steps To A More Effective B2B Content Marketing Program
    At KoMarketing, our written strategy led to 64% growth in unique visits year over year and 90% organic search growth. When we first started working with clients on more organized content marketing initiatives, ideas were saved everywhere, across everyone’s desks and laptops. 'There is no escaping it. But guess what?
  • VERTICAL RESPONSE  |  THURSDAY, JANUARY 22, 2015
    [Organization, Work] Your Guide to Email Design
    Create columns and stack content in an organized fashion. Use headings and subheadings to keep the newsletter organized. Whether it’s 25 percent off, free shipping or a gift with purchase, explain how it works. Include all of the specifics like date, time and place, or how the service works. Email Newsletters.
  • VIDYARD  |  THURSDAY, JANUARY 22, 2015
    [Organization, Work] Bringing It Home: How To Build The Optimal Video Production Team
    Does he or she produce the kind of content you are looking to build for your organization? Are they willing to bring their own camera and gear into your organization, or will you be purchasing all new equipment? Having your videographer interview potential producer candidates is key, as they’ll be working very closely together.
  • CMO ESSENTIALS  |  THURSDAY, JANUARY 22, 2015
    [Organization, Work] Seven Simple Ways to Screen Marketing Candidates — Just by Looking at Their Resumes
    Whether it’s Google Analytics, WordPress, Salesforce.com, HubSpot, or Canva, a good candidate will list out the technologies they’ve mastered that are relevant to their work – not just marketing technologies, but related ones, such as content management systems and CRM tools. resume that’s more than two pages long. Missing metrics.
  • MARKETING ACTION  |  THURSDAY, JANUARY 22, 2015
    [Organization, Work] Chris Kiersch on Best Practices for Choosing and Implementing a Marketing Automation Solution
    There’s nothing better than working around smart people who are humble, and there’s nothing worse than working around smart people who are arrogant. LEO : Failing forward…I really like that term, especially in the context of working with your customers to help them uncover and understand their data. LEO : I agree. 80/20.
  • MADISONLOGIC B2B WHITE PAPERS  |  WEDNESDAY, JANUARY 21, 2015
    [Organization, Work] Moneyball for Sales & Marketing
    at the start of a sales process might work well, while using competitive differentiation documents near the end. pieces of collateral work best. Understand your collateral batting order, and choose what works at different. repeatedly may work for a while. have to look back and see what has worked in this scenario.
  • MADISONLOGIC B2B WHITE PAPERS  |  WEDNESDAY, JANUARY 21, 2015
    [Organization, Work] Interactive 24x7 Content: Why Online Presentations Belong in Every Digital Content Strategy
    content has led cutting-edge organizations to begin working a new. Every organization of any size has dozens if not hundreds. From marketing to sales to training to investor relations, business presentations structure and organize. In fact, potential online presentation content is all around us in every organization.
  • WRITING ON THE WEB  |  WEDNESDAY, JANUARY 21, 2015
    [Organization, Work] Blog Design Blink Test: Simple, Easy Navigation
    To organize your content, include a navigation bar – most blog platforms offer the option of a navigation bar across the top. Typical clients page : who do you work with? Testimonials, showing social proof of what happens as a result of working with you. Navigation/Simplicity  (Layout, use of white space and read more).
  • CMO ESSENTIALS  |  WEDNESDAY, JANUARY 21, 2015
    [Organization, Work] 10 Quick Competitive Advantages for Modern Marketing
    Lead Scoring: Marketing effectiveness research shows that the majority of Best-in-Class marketing organizations (68%) actively leverage lead scoring. Lead Nurturing: Want to secure a larger budget for your marketing efforts by measurably providing more revenue for your organization? It’s tough. people involved in a B2B buying decision.
  • EMAGINE B2B BLOG  |  WEDNESDAY, JANUARY 21, 2015
    [Organization, Work] 2015 Resolution Series: Professional Development
    Organizations like the American Marketing Association frequently host webcast on a variety of marketing topics. Working behind a computer screen, it’s sometimes easy to forget there is a whole world out there, beyond the Internet. These are just some ways we plan to work on our professional development in 2015. Blogs. Webinars.
  • THE ROI GUY  |  WEDNESDAY, JANUARY 21, 2015
    [Organization, Work] The Buyer's Journey or Hide and Seek?
    My colleagues and I would stand outside the buildings where our clients and prospects worked. Use data to inform your team about prospect behavior and adjust your messaging accordingly to their role in the organization and stage in the journey. 'By Dan Sixsmith Once upon a time a few decades ago, selling was simpler. It was Showtime.
  • THE FORWARD OBSERVER  |  WEDNESDAY, JANUARY 21, 2015
    [Organization, Work] Beware Of Shiny Objects: Why Email Marketing Trumps Social Media
    It has changed how organizations and even governments behave. However, they work beautifully together. 'To acquire customers, does your marketing focus more on social media than email? Consider this: Email is 40 times more effective than social media. Social media tends to suck all the oxygen out of the room. And with good reason.
  • HUBSPOT  |  WEDNESDAY, JANUARY 21, 2015
    [Organization, Work] How to Create a Logo: Designers Give a Look Inside Their Process
    Logos are usually the most recognizable representation of a company or organization. But for those of us who are brand new to the logo design process, working with freelancers to design a logo can be a challenge in itself. Will it work across various media and within different contexts? Step 5: Organize the final deliverable.
  • MODERN B2B MARKETING  |  TUESDAY, JANUARY 20, 2015
    [Organization, Work] Flaunt your humanity: P&G’s former CMO Jim Stengel on the Next Era of Marketing
    Skype is no longer a start-up, it’s owned by Microsoft, but it’s working to show the human impact of people connecting through their technology. work with a company called MarketShare out of Santa Monica. Marketing helps the organization clarify and articulate its ambitious purpose, and everything pivots around that. sure do.
  • HUBSPOT  |  TUESDAY, JANUARY 20, 2015
    [Organization, Work] 8 Big Tests You Should Run in Your Email Marketing Program
    And really when it comes to testing email marketing, it takes more than one email to really determine what works best for any given company. For more than one (though not all) of our B2B marketing clients, the simple look and feel performed better, especially as we moved to higher levels in the organization. Visual Style Tests. Email
  • ANNUITAS  |  TUESDAY, JANUARY 20, 2015
    [Organization, Work] Essentials of Perpetual Revenue
    However, the challenge is ensuring they are sequenced and aligned to deliver the best results; this is often difficult for organizations. In fact, according to the ANNUITAS Enterprise B2B Demand Generation study, only 33% of organizations include the buyer’s buying process as part of their personas.  What Would the Buyer Do?).
  • KOMARKETING ASSOCIATES  |  TUESDAY, JANUARY 20, 2015
    [Organization, Work] 12 Noteworthy Examples of B2B Companies on Instagram
    The company also uses branded hashtags like #HootsuiteLife as an essential element of their Instagram strategy, which is useful to organize and categorize images and videos. Salesforce successfully communicates their culture with a series of images showing business growth, passion, and what a great place it is to work at. Microsoft.
  • BIZNOLOGY  |  TUESDAY, JANUARY 20, 2015
    [Organization, Work] A reminder that you live in the future
    Do you spend your work week in an office at a desk, day-after-day? Are you spending your life in a cube farm and are you judged when you arrive at work a couple minutes late after jousting with rush hour traffic? You really haven’t needed to live anywhere near the people you work both with and for a little less than two decades.
  • TYPE A COMMUNICATIONS  |  TUESDAY, JANUARY 20, 2015
    [Organization, Work] How to Build Strong Brand Storytelling From the Inside Out
    People and organizations reflect their leadership. Develop Employee Personas : Just like the personas you use for external content, you need to identify and understand what drives the many personas within your organization. Some employees will make the connection easier between the company’s brand story and their work than others will.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, JANUARY 20, 2015
    [Organization, Work] The state of the nation on SEO, content strategy and earned media
    'I’m working on an exciting new book project and as part of my research, I had the opportunity to interview Lee Odden , CEO of TopRank Marketing and the author of Optimize , one of my favorite business books of the past five years. It really is kind of cool, organic content. Lee is the go-to-guy for digital marketing trends.
  • HINGE MARKETING  |  MONDAY, JANUARY 19, 2015
    [Organization, Work] Why Managing Partners Don’t Trust Their Marketing Departments and What to Do About It
    When marketing can’t work efficiently to drive new business, it’s all too common for an organization to fall behind in the marketplace. Organizations with a robust, data-driven marketing department have a decisive advantage. The result? Where does this dysfunction come from, and how can it be avoided? Conclusion.
  • HUBSPOT  |  MONDAY, JANUARY 19, 2015
    [Organization, Work] How to Run a Blog Lead Generation Analysis
    Why Business Blogging Works. However, if you are testing out multiple CTAs on the same content, this can be a good indication to what is working. Which Works Better for Blog Conversion: A Standard CTA or a Full Form? This information will show me what type of CTA works. Want to Dominate Organic Search? Next Step?
  • EMAGINE B2B BLOG  |  MONDAY, JANUARY 19, 2015
    [Organization, Work] 10 (More) Marketing Terms You Need To Know
    'Anyone working in Digital Marketing can tell you that the acronyms for marketing terms often leave you thinking, “WTF?” CRM is a service that companies can use to keep track, organize and improve the interactions with current and future customers. CRM – Customer Relationship Management. WPO – Web Presence Optimization.
  • SALES PROSPECTING PERSPECTIVES  |  MONDAY, JANUARY 19, 2015
    [Organization, Work] The B2B Sales Development Rep's Guide to Data Management
    It doesn’t hurt to also start developing steps to improve and enhance your performance at work to make this year even better than the last. Just because you have a new goal to improve your organization and clean up your data does not mean you suddenly have all the extra time to do so. Here are 3 steps to B2B data management: 1.
  • YOUR SALES MANAGEMENT GURU  |  MONDAY, JANUARY 19, 2015
    [Organization, Work] The Soft Edge; where great companies find success
    The hard edge is the traditional operations, ratios, measurements and systems of running any effective organization.  One quote: Trust is the lubrication that makes it possible for organizations to work.  'The Soft Edge. Where Great Companies Find Lasting Success. Trust. Smarts. Teams. Taste. Story. Books
  • VERTICAL RESPONSE  |  MONDAY, JANUARY 19, 2015
    [Organization, Work] 5 Social Media Pitfalls Non-Profits Should Avoid
    Solution: Work with partners to offer donation incentives. Try working with a local business partner to offer a special event or an exclusive promotion that benefits both the donor and your organization. Burchfield says they work hard to post content that appeals to every section of their audience. All rights reserved.
  • HUBSPOT  |  MONDAY, JANUARY 19, 2015
    [Organization, Work] 9 Ways to Recycle Your Blog Posts Into Other Content Formats
    Squeeze every last drip out of the work you have done by repurposing your blog content in different forms. Especially if you are just starting out and don’t attract a lot of traffic organically. But maintaining a steady stream of quality blog posts can be time-consuming. Quite the opposite. 1) Email Newsletters. Bonus Tip. Example.
  • B2B MARKETING UNPLUGGED  |  MONDAY, JANUARY 19, 2015
    [Organization, Work] Six Ideas for Getting Your Social Media Off the Ground
    She’s getting a blog organized, sorting out her monitoring and madly scribbling hashtags, but is lately feeling a bit like that damn tree that keeps falling over in the forest hoping someone will notice. The people at work are pretty okay with not seeing that too, just so you know. Stop assuming this is actually new. Yes, them.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, JANUARY 19, 2015
    [Organization, Work] 12 Ideas to Ignite Your Content NOW
    In this case, the organizations are almost challenging their readers to share the content by denying them the convenience of a simple share button! It is social media’s most important way to organize information. Following a hashtag also organizes people. Work it. The investment in our content is largely wasted. Go long.
  • MARKETING ACTION  |  MONDAY, JANUARY 19, 2015
    [Organization, Work] 4 Killer Tips to Boost Social Content Sharing
    Make no mistake about it, this is one chasm both sides will have to cross in order to work together and produce the best possible results. You may work for a company with 10 sales reps or 10,000. Smart organizations are using this very strategy today to help sales reps become thought leaders. m in the latter bucket. How painful!
  • HUBSPOT  |  SATURDAY, JANUARY 17, 2015
    [Organization, Work] 10 Simple Tips for Managing Freelancers
    Many marketing organizations and agencies find them essential to the way they do business. That’s the way it works. Make sure your managers, the finance department, and the human resources department are aware of your need and that they will work with you on a budget. And clients hire you for your work. That was fun.
  • FATHOM  |  FRIDAY, JANUARY 16, 2015
    [Organization, Work] The Right Way To Spend Millions on Senior-Living Advertising
    'The Fathom Healthcare team has had the privilege of running paid advertising for several different major  senior-living and assisted-living community organizations. Like with some other healthcare organizations, advertising in this world involves targeting both caregivers and those in need of care. Not All Leads Are Created Equal.
  • FATHOM  |  FRIDAY, JANUARY 16, 2015
    [Organization, Work] Fathom Education Marketing Awards $4,000 Scholarship to KSU Nursing Student Emma Hill
    It’s easy to see that Emma works extremely hard at everything she does. She has so much to deal with every day and still continues to remain positive and works hard. Hard work truly does pay off. Worrying about paying for school, keeping good grades and my work schedule takes a toll on me physically and mentally.
  • HUBSPOT  |  FRIDAY, JANUARY 16, 2015
    [Organization, Work] Optimizing Your Workspace for Employee Productivity [Infographic]
    Creating a more comfortable work space for your employees will not only help them accomplish tasks, but it will help them look forward to coming to work every day. There are a lot of physical changes you can make to an office space to maximize productivity, from wall colors to lighting to the work stations that each employee sits at.
  • WINDMILL NETWORKING  |  FRIDAY, JANUARY 16, 2015
    [Organization, Work] How the Hospitality Industry Can Leverage LinkedIn in 2015
    She works for HyperDisk Marketing managing social media accounts, writing website copy and executing SEO strategies for clients. Prior, she was with a destination marketing organization where she maintained the website along with launching and managing their social media presence. This […]. Author information. Debbie Miller.
  • CMO ESSENTIALS  |  FRIDAY, JANUARY 16, 2015
    [Organization, Work] Lead Scoring’s Worst Enemy: “Stuff Marketing”
    For organizations leveraging marketing automation for lead management, this pattern can be worsened even more if lead scores are factored into lead qualification and routing as scores tainted by stuff marketing can result in leads becoming “marketing qualified” and passed to sellers when the leads are not actually sales-ready.
  • GREAT B2B MARKETING  |  THURSDAY, JANUARY 15, 2015
    [Organization, Work] Lower the Cost and Boost the Productivity of B2B Sales
    get a chance to work with many B2B sales executives, and from a marketer’s standpoint, I believe four major problems contribute to a high cost/low performing sales organization: Poor alignment between the marketing and sales functions. Sometimes, there are too many ad hoc processes going on in a sales organization.
  • CRIMSON MARKETING  |  THURSDAY, JANUARY 15, 2015
    [Organization, Work] Atri Chatterjee, Act-On Software CMO: The Top Challenges Facing Integrated Demand Generation Marketers and How to Overcome Them [Podcast]
    As a marketer, you have to start looking at how is your campaign going to work across those different channels,” says Atri Chatterjee, CMO of leading automation company Act-On Software. Marketing, Atri says, is the one organization within a company that has purview over the entire business lifecycle of a customer.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, JANUARY 15, 2015
    [Organization, Work] Recapping 2014 in Content Marketing
    What are the business goals you're working towards? Find what works and make more of it. After several dozen events, I'm always curious to find out what is working. As any data driven marketer, we want to do less of what doesn't work and more of what does. Here's why I think it worked. Walk with me.
  • KOMARKETING ASSOCIATES  |  THURSDAY, JANUARY 15, 2015
    [Organization, Work] 5 Game Changers Content Marketers Can Steal from House of Cards
    The most important thing that you can do is do a lot of work,” he says. Do a huge volume of work. It is only by going through a volume of work that you will catch up and close that gap, and the work you’re making will be as good as your ambitions.”. 'The stretch of winter after the holidays can be long and hard. Timing.
  • VERTICAL RESPONSE  |  THURSDAY, JANUARY 15, 2015
    [Organization, Work] Why You Should be Using Product Listing Ads Right Now
    How do they work work?  . It’s also good if you don’t have high organic or PPC (Pay-Per-Click) rankings. 'Comparison shopping sites like PriceGrabber ,  Nextag , and search engines like Google and Bing allow people to research, compare, and check the availability of products all at once. What are the benefits?
  • MODERN B2B MARKETING  |  THURSDAY, JANUARY 15, 2015
    [Organization, Work] Marketing and Finance: A Match Made in Heaven!
    'Author: David Cain As marketing professionals we’re often at the center of a variety of critical cross-functional initiatives, which gives us the rewarding opportunity to work with nearly every department in an organization. At Finance sits at the most strategic level in an organization. To WHOM?”). Yeah, those ones! Finance?
  • MARKETING ACTION  |  THURSDAY, JANUARY 15, 2015
    [Organization, Work] 3 Sure-Fire Tactics to Attract More Leads (and Be Better Looking)
    It’s no mistake that most organizations spend the largest chunk of marketing budget on acquisition.) Whether you focus on organic search, paid search, or a combination, the principles for generating top-of-funnel leads are the same. Gaming the system worked once (very briefly), but it doesn’t anymore. TACTIC 1: Search Marketing.
  • 3D2B  |  WEDNESDAY, JANUARY 14, 2015
    [Organization, Work] 3D2B – Outsourcing B2B Telemarketing? - How to Calculate the ROI
    However, this option may not have worked for you because you were not able to put the correct systems, training, people and processes in place. So, now you''re making a choice between setting up an inside sales function or outsourcing the task to a professional B2B telemarketing organization. The Cost of Inside Sales. deals close.
  • HINGE MARKETING  |  WEDNESDAY, JANUARY 14, 2015
    [Organization, Work] The Art of Advanced B2B Email Marketing: Email Rendering
    Most likely, the organization or person that sent you the email didn’t test it in all email platforms and email clients to ensure that it appeared as they intended it to. 'We’ve reviewed beginners’ B2B email marketing techniques , intermediate techniques , and A/B testing. Mail, which does not automatically display images.
  • CMO ESSENTIALS  |  WEDNESDAY, JANUARY 14, 2015
    [Organization, Work] What a Millennial Marketer Wants to See in a CMO
    Despite our generational differences, as your organization’s marketing commander in chief, you need your millennial troops to rally behind you. It’s not unheard of; generational segments aside, when organizations have executives who are engaged and invested, initiatives measurably move forward with less resistance. It’s ok if you are.
  • MODERN B2B MARKETING  |  WEDNESDAY, JANUARY 14, 2015
    [Organization, Work] What is The Right Vehicle to Drive Your Email Marketing Success?
    TIP: If you’re evaluating email software on its ability to send triggered emails, a word of advice: your marketing team has to have control over these emails so you can change and test them constantly to see what’s working (and what’s not) and the adjust the timing and frequency of triggers accordingly. 1)  Batch emails. Fun fact: only 6.8
  • HUBSPOT  |  WEDNESDAY, JANUARY 14, 2015
    [Organization, Work] Bankers, Car Salesmen & Reality TV Interns: What 27 Marketing Execs Did in Their First Jobs
    I started my career in the music business: I worked in a marketing role for a record label (MCA Records) by day and as a musician at night. Working on diverse problems kept me challenged and constantly learning. When I graduated from college, I was working for MTV via the Bunim and Murray production company. Follow @andrewteman.
  • B2B MARKETING INSIDER  |  WEDNESDAY, JANUARY 14, 2015
    [Organization, Work] Everybody Writes — My Interview With Ann Handley
    told her where I worked. And was struggling to help my organization to be more innovative – to agree to change from an outbound marketing approach to one that earned our audience’s attention. Short answer: It’s designed for content marketers and business organizations – not novelists or essayists or journalists.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, JANUARY 14, 2015
    [Organization, Work] SEO and Content: Can SEO drive “viral?”
    It took a lot of work It usually takes me about 2-3 hours to write a great post. 70 Rising Stars — I cannot even count the hours it took to organize and create this content over a period of six weeks. So this transcript was the results of weeks of work. It took a lot of work. Can SEO make content go viral?
  • MARKETING ACTION  |  WEDNESDAY, JANUARY 14, 2015
    [Organization, Work] Geodemographics: Using Location-Based Segments for Targeted Marketing
    During his research documenting working-class life, Booth developed the idea of “classifying neighborhoods” to create a social index based on 1891 census data. One of the biggest geodemographic organizations in the United States is Nielsen PRIZM. Let us know what’s worked for you in the comments. Who, What, Where… and Why.
  • LEADERSHIP  |  TUESDAY, JANUARY 13, 2015
    [Organization, Work] CMO Spotlight: 5 Questions B2B Marketers Should Ask
    Based on Jon Iwata’s approach to marketing, here are 5 important questions your B2B organization needs to ask: 1. Iwata reminds us that no matter what the size of your organization might be, you have character. It takes work to build and preserve this authenticity; and it doesn’t happen within the walls of your offices.
  • VOICE-BASED MARKETING  |  TUESDAY, JANUARY 13, 2015
    [Organization, Work] Supercharge Your Data Capture by Integrating your Call Data with Your CRM Platform
    The more things that can be automatically logged in your CRM, the better your data will be and the more time your sales and support reps can spend working with your customers. Having a history of all these calls can make a world of difference for your organization. Yet, there is a reason for all of this data entry.
  • MODERN B2B MARKETING  |  TUESDAY, JANUARY 13, 2015
    [Organization, Work] Find a Truth: Unilever’s Marc Mathieu on The Next Era of Marketing
    Marketing should be looking at trends in society and helping to evolve the organization’s vision, strategy and plans while at the same time staying true to the purpose of the brand and the company. Especially when it comes to technology, the pace of change among consumers is often faster than the changes inside the organization.
  • BIZNOLOGY  |  TUESDAY, JANUARY 13, 2015
    [Organization, Work] You’re doing a terrible job with search and social
    All of my clients are convinced that there’s something outside themselves that have resulted in their site crashing in organic search. There’s generally a feeling of entitlement and a belief that if it worked in the past it should still work. It doesn’t work any more. You’ve a Chequered Past.
  • ANNUITAS  |  TUESDAY, JANUARY 13, 2015
    [Organization, Work] Enterprise B2B Marketers: Focus on Connecting with Your Buyers for Impact in 2015
    The study found “less than half of B2B enterprise organizations use buyer personas as part of their demand generation planning stages. If you don’t know your buyers inside and out, there is little guarantee that your demand generation programs will work in the way you expected. On understanding and connecting with your buyer.
  • FEARLESS COMPETITOR  |  TUESDAY, JANUARY 13, 2015
    [Organization, Work] Top 10 Guests on Marketing Made Simple TV
    The new show needed a name, a logo and I wanted to make it better and better, so Marketing Made Simple TV was born I worked hard to make it better and better for the show viewers and guests, like making it shorter and getting into the show faster. ” with them. Host a TV show called Mad Marketing TV. Why do you need Act-On Software?”
  • HUBSPOT  |  TUESDAY, JANUARY 13, 2015
    [Organization, Work] How to Make a Chart or Graph in Excel [With Video Tutorial]
    actually adore Excel, but I work in Marketing Operations, so it''s pretty much a requirement. That''s why I thought I''d share a helpful video tutorial as well as some step-by-step instructions for anyone out there who cringes at the thought of organizing a spreadsheet full of data into a chart that actually, you know, means something.
  • WEBBIQUITY  |  TUESDAY, JANUARY 13, 2015
    [Organization, Work] 19 More Outstanding Social Media Marketing Guides
    Which tactics work best today for building a social media following and growing traffic? 'While social media marketing has become commonplace, questions about how to optimize the use of social channels and networks, and how to stand out from the crowd, remain. Image credit: KISSmetrics. What are the best and worst times to post updates?
  • MARKETING ACTION  |  TUESDAY, JANUARY 13, 2015
    [Organization, Work] Spur Your Social Results: Customize Images in Canva
    This can boost engagement for both organic and inorganic posts. And our graphic designer is probably working on something for another department!) The longer you work with it, the easier and faster it gets. 'What does it take to get better results on Twitter? Improve your images! What to do? Step 1: Sign in.
  • MARKETING ACTION  |  TUESDAY, JANUARY 13, 2015
    [Organization, Work] Spur Your Social Results: Customize Images in Canva
    This can boost engagement for both organic and inorganic posts. And our graphic designer is probably working on something for another department!) The longer you work with it, the easier and faster it gets. 'What does it take to get better results on Twitter? Improve your image! What to do? Step 1: Sign in. Ready to get started?
  • MARKETING ACTION  |  TUESDAY, JANUARY 13, 2015
    [Organization, Work] What It Takes to Optimize Your Brand’s Organic Search Visibility
    It seems like only yesterday that a brand new company could launch a site, bake some bolded and italicized keywords into each page, prop up a few cookie-cutter articles on free blog platforms for instant backlinks, and watch the organic search traffic start rolling in. 'When did SEO become so complicated? The On-Page Factors. Page Speed.
  • E-QUIP  |  MONDAY, JANUARY 12, 2015
    [Organization, Work] 10 Steps to Revolutionizing Your Rainmaking
    Manage business development like project work. You would never handle project work that way. So why relegate so critical a function as bringing in new work to secondary status in your resource allocation? Fewer proposals also allow your seller-doers to spend more time selling and less time working on losing proposal efforts.
  • CMO ESSENTIALS  |  MONDAY, JANUARY 12, 2015
    [Organization, Work] The Marketing Technology Landscape Infographic: A Great Visual of a Growing Ecosystem
    Using marketing automation adoption as an indicator of how businesses view marketing technology in general, marketing research does show that 87% of organizations with Best-in-Class performance metrics report having adopted a marketing automation platform, compared to only 52% of All Others (firms with average or laggard performance).
  • HUBSPOT  |  MONDAY, JANUARY 12, 2015
    [Organization, Work] How to Blog Consistently Without Burning Out
    'I''ve been blogging for as long as I''ve been working. For someone who works so much (while trying to maintain a normal life), this is a tricky one. It''s easy to keep pushing your reading plans down your to-do list until the "actual" work is done. Develop your own way to organize your reading list. Here are mine.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, JANUARY 12, 2015
    [Organization, Work] The 10 best big company blogs in the world
    The site is good-looking, well-organized and blog posts seem to get an enormous amount of social shares. It is well-organized and the variety of the content is fueled by a large number diverse writers. It’s well-organized and very helpful. Keep working guys. have done consulting work in the past for CAT and Cisco.
  • HUBSPOT  |  MONDAY, JANUARY 12, 2015
    [Organization, Work] How to Become a "Best Place to Work": Lessons From Recent Winners
    People are working, going about their business, and they’re happy. These companies know a thing or two about what makes a company a great place to work. Find out what it is your company believes in and let it be the thing that gets you pumped up for work every day. 4) Practice What You Preach About Work/Life Balance.
  • B2B LEAD GENERATION BLOG  |  MONDAY, JANUARY 12, 2015
    [Organization, Work] 15 Tips to Generate More Leads in 2015 (Part 1, featuring tips 1-5)
    Most organizations don’t have a marketing funnel. If you are trying to measure lead generation and you don’t have an agreed-upon definition for the word, you won’t be successful — especially in high-growth organizations where the number of leads is growing all the time. Most new leads go nowhere. Here’s how. Business need.
  • AVITAGE  |  SUNDAY, JANUARY 11, 2015
    [Organization, Work] An All Too Typical Sales Prospecting Phone Message
    Message Diagnostic “I wanted to have the opportunity …“  As a result of years of work with a fascinating breakthrough business coaching firm Gap International, I’ve learned that language betrays true intention. 'I attended a lead nurturing webinar recently. also like to experience selling from a buyers perspective.
  • HUBSPOT  |  SATURDAY, JANUARY 10, 2015
    [Organization, Work] 20 Mantras Great Leaders Live By Every Day
    6) Leaders set the ethical standards and tone of their organizations by their behavior. 13) Diversity in an organization is not only legally required and socially desired -- it’s also effective. Sometimes you just have to give the problem time to work itself out. To read more content like this, subscribe to Sales.
  • FATHOM  |  FRIDAY, JANUARY 9, 2015
    [Organization, Work] Evaluating a Healthcare Marketing Agency in 4 Questions
    Given numerous challenges (seasonality, innovations) and sea changes (healthcare reform, changing patterns of patient behavior), working with someone that understands your industry as much as you do is imperative. Do you intimately understand my organization’s challenges? For example, in Fathom’s case, over 10% of the U.S.
  • HINGE MARKETING  |  FRIDAY, JANUARY 9, 2015
    [Organization, Work] Understanding Your B2B Website: 10 Key Terms to Know
    The team of experts you are working with should be able to guide you towards the CMS that best fits your needs. CRM uses technology to organize, automate and synchronize sales, marketing, customer service, and tech support. It is basically information nicely organized in a computer system so it is easy to quickly find pieces of data.
  • VERTICAL RESPONSE  |  FRIDAY, JANUARY 9, 2015
    [Organization, Work] Pinterest Releases Promoted Pins to All
    Pinterest found that while in beta, the Promoted Pins performed just as well, if not sometimes better than organic pins, achieving a 30% bump in earned media (free impressions) for businesses. The pins look like organic content, but are paid ads. How does it work? business as of January 1, 2015. That’s the whole idea.
  • MARKETING ACTION  |  FRIDAY, JANUARY 9, 2015
    [Organization, Work] 17 Smart Ways B2B Marketers Can Use Pinterest
    Otherwise, you’ll miss out on increased traffic, better brand recognition, and a killer way to promote the content you’ve worked so hard to create. They’re the header images from the actual blog pages, like this: Want to save yourself some work and get more social media shares? Hosting a webinar is a gigantic amount of work.
  • HUBSPOT  |  THURSDAY, JANUARY 8, 2015
    [Organization, Work] 4 Basic A/B Testing Tips for Beginners
    For those of you unfamiliar with A/B testing, it works just as it sounds. You want to organize your findings into a binder or spreadsheet in order to avoid testing the same things again in the future. The only way to find out if this works is to test and test again. 'Take a moment to think of your favorite meal. Subject line.
  • ANNUITAS  |  THURSDAY, JANUARY 8, 2015
    [Organization, Work] How to Have a Successful Marketing Automation Implementation
    If you know that you are going to be working with custom objects within your customer resource management (CRM), you need to make sure you are implementing your MAP to support custom objects. Ensure you have the business owners in the room when you are discussing changes to your organization’s CRM platform. Integration with your CRM.
  • VERTICAL RESPONSE  |  THURSDAY, JANUARY 8, 2015
    [Organization, Work] 4 Social Posts That Can Captivate Any Audience
    For instance, non-profits can share photos or an article or about a family it recently helped, an auto mechanic can share a picture of himself covered in grease, working late on a customer’s car. Any image, video or story that your audience can make a connection with will work. Behind-the-scenes pictures. Knowledge. Real moments.
  • BIZNOLOGY  |  THURSDAY, JANUARY 8, 2015
    [Organization, Work] Internal Social Business for Leaders series: 2. Get settled
    You don’t need to know every single detail of the internal social platform your organization uses, but you do need to get the basics right. ” Are there any teams in your part of the organization using the platform effectively? 'This is the second post on the Internal Social Business for Leaders series. Like this post?
  • EMAGINE B2B BLOG  |  WEDNESDAY, JANUARY 7, 2015
    [Organization, Work] 2015 Resolution: Get Organized!
    As of 2015, I’m officially going on an anti-crap rage at home and at work. No matter where you fall on the organization scale, a new year is the perfect time for a little house keeping. Simply put, clean up your work area on Friday before you leave. While no one likes to live by rules, something can be said for organized people.
  • HUBSPOT  |  WEDNESDAY, JANUARY 7, 2015
    [Organization, Work] 11 Underdog Brands That Differentiated Themselves From the Competition
    With all organic products and a healthy nutrition panel, CLIF Bars were easily becoming the favorite energy bar for athletes or anyone wanting a filling, healthy snack. Yes, McDonald’s is cheaper and faster, and for a fast-paced world that works. If you haven’t heard of Apple then you’ve probably been living under a rock. Ta-da!
  • WINDMILL NETWORKING  |  WEDNESDAY, JANUARY 7, 2015
    [Organization, Work] Nonprofit Content Marketing, Storytelling & Social Media
    Claire brings 30 years of frontline development and marketing leadership experience to her work as principal of her social benefit consulting firm, Clairification. Her passion is instilling an institution-wide culture of philanthropy to help organizations build constituencies and drive increased income to sustain and expand missions.
  • CMO ESSENTIALS  |  WEDNESDAY, JANUARY 7, 2015
    [Organization, Work] Why Your Lead Nurturing Program is Always Wrong…
    As marketers, lead nurturing isn’t just an advantage for our organizations, but a responsibility to our audiences to help guide them through their buying journey. The Close Rate Win / Loss Record: 65% of Best-in-Class organizations report an ability to measure their close rate of marketing-generated leads from their lead nurturing programs.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, JANUARY 7, 2015
    [Organization, Work] How Do You Start Over After Building a Successful Blog?
    Write with the intent of establishing thought leadership on topics you wish to speak about and conference organizers wish to hire speakers to speak about. 'By Jason Falls, {grow} Community Member. You wouldn’t believe it, would you? Certainly you would have heard of such a moron, right? What if I told you I was the moron? Here we go again.
  • HUBSPOT  |  WEDNESDAY, JANUARY 7, 2015
    [Organization, Work] 5 Essential Insights You Can Uncover Using Twitter Analytics
    They''ve poked around the Twitter Analytics Dashboard and figured out they can track impressions and metrics by promoted or organic activity. In the "Tweets" tab, you can see Impressions, Engagements and Engagement Rate (Engagements divided by Impressions) for each tweet, both for paid and organic posts. and that''s about it.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, JANUARY 6, 2015
    [Organization, Work] Courting Your Customer: Relationship Advice for Marketers
    We’ve seen pad thai hamburgers on the menu, as it were, in email, when there is no content strategy, which is to say that there is no blueprint for organizing, developing and marketing content. 'Automation has made it easier for marketers to distribute content, but the content itself needs more attention. Pad Thai Hamburger.
  • LEADERSHIP  |  TUESDAY, JANUARY 6, 2015
    [Organization, Work] New Year’s Resolutions for Your B2B Lead Generation Playbook
    What worked, what failed, where can you make improvements and how? We have been talking about Sales and Marketing alignment but what we see in most organizations is mere lip-service. Working together on a few, randomly selected initiatives cannot forge the team spirit required to yield quantifiable results, ongoing.
  • FATHOM  |  TUESDAY, JANUARY 6, 2015
    [Organization, Work] Using Social Media Analysis for a Competitive Advantage
    Taking a few hours each month—or at least each quarter—to review your top two to three competitors’ social strategies can provide great insight into what your organization is doing well, where it is falling behind and any new content areas or audiences that are being overlooked. Engagement. Share of Voice. Who has the most and why?
  • HUBSPOT  |  TUESDAY, JANUARY 6, 2015
    [Organization, Work] How to Build an Unbeatable Content Marketing Plan
    Pro tip: Now is a great time to align your team''s goals with the rest of your organization''s goals.). All you need to do is enter general topics or terms you''d like to write about, and this content idea generator does all the work for you. Another great organization tool for content marketing is WordPress plugin CoSchedule.
  • MODERN B2B MARKETING  |  TUESDAY, JANUARY 6, 2015
    [Organization, Work] Engage or Die: John Hagel of Deloitte on The Next Era of Marketing
    The traditional approach of push-based marketing is not going to work as well as it has in the past when there are more and more things competing for our attention. But narratives don’t work that way. How the function is organized, the skills marketers are going to need, budgets, that kind of thing. The three I’s…. The new ROI.
  • KOMARKETING ASSOCIATES  |  TUESDAY, JANUARY 6, 2015
    [Organization, Work] There Is No One Size Fits All B2B SEO Program
    Even though the broader goals and objectives appeared very similar at the start (traffic, leads, conversion improvements, etc), each meeting revealed vastly different tactical objectives, competitive environments, organization-specific resources, and ultimately scopes of work. Preliminary SEO Analysis. Basic keyword research review.
  • SALES PROSPECTING PERSPECTIVES  |  TUESDAY, JANUARY 6, 2015
    [Organization, Work] 5 B2B Sales Thought Leaders Share 2014 Trends and 2015 Predictions
    1) B2B inside sales leaders will double down on tools that work and fold on those that don''t. Sales development emerged strongly this year as a vital piece of the revenue generating organization. Many organizations have focused their targets to the people they want based on factors such as company size (enterprise) or vertical.
  • VERTICAL RESPONSE  |  TUESDAY, JANUARY 6, 2015
    [Organization, Work] 6 Design Tips to Make Your Email Newsletter Visually Appealing
    This powerful email tool has a lot of benefits, which is why small businesses like The Boxing Club work to ensure their newsletter design is visually appealing. It should have a clean, organized layout that makes it easy for the reader to digest all of the content. So let’s get started. Create a header. Stick to standard fonts.
  • WEBBIQUITY  |  TUESDAY, JANUARY 6, 2015
    [Organization, Work] 27 (of the) Best Social PR Guides and Tips of 2014
    Adam Connell reviews eight helpful tools to help identify the key influencers on any topic, including NOD3x (powerful though not cheap at $160 per month), BuzzSomo  (only covers Twitter, but free), and Authority Spy  (an inexpensive tool that works with Twitter, Facebook, Google+ and Klout). Is there still a role for press releases? ”).
  • MARKETING ACTION  |  TUESDAY, JANUARY 6, 2015
    [Organization, Work] 5 Tips for Creating Amazingly Effective Email
    Email also provides instant gratification for marketers, because you can quickly understand what’s working with your audience and what’s not. So whether your organization is big or small, email is a great way to ensure strong ROI. 'Marketers have been using email for many years, and for good reason. Why Email Continues to be Awesome.
  • TYPE A COMMUNICATIONS  |  MONDAY, JANUARY 5, 2015
    [Organization, Work] 12 Months of Learning From 12 Top B2B Marketers
    But what I find is that huge change really comes from the accumulation of taking many small steps, whether it’s becoming more open minded to the ideas of others or how you change the way you think about the work that you do as a marketer. Clearly, it’s worked. 'January 6, 2015. Huge change all at once can be hugely overwhelming. link].
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