• AGGREGAGE B2B WHITE PAPERS  |  MONDAY, NOVEMBER 28, 2016
    [Organization, Work] B2B Marketing Trends for 2016
    Ambal Balakrishnan, Head of Marketing and Strategy, Click Documents [link] B2B Marketing Trends for 2016 9 Take Content Marketing to the Next Level Get Over Our Fear of Video 75% of executives watch work-related videos at least once a week, and. an organization's individual situation. even rethink their organization. Look for.
  • AGGREGAGE B2B WHITE PAPERS  |  MONDAY, NOVEMBER 28, 2016
    [Organization, Work] B2B Marketing Trends for 2016
    Ambal Balakrishnan, Head of Marketing and Strategy, Click Documents [link] B2B Marketing Trends for 2016 9 Take Content Marketing to the Next Level Get Over Our Fear of Video 75% of executives watch work-related videos at least once a week, and. an organization's individual situation. even rethink their organization. Look for.
  • AGGREGAGE B2B WHITE PAPERS  |  MONDAY, NOVEMBER 28, 2016
    [Organization, Work] B2B Marketing Trends for 2016
    Ambal Balakrishnan, Head of Marketing and Strategy, Click Documents [link] B2B Marketing Trends for 2016 9 Take Content Marketing to the Next Level Get Over Our Fear of Video 75% of executives watch work-related videos at least once a week, and. an organization's individual situation. even rethink their organization. Look for.
  • KAPOST  |  FRIDAY, DECEMBER 2, 2016
    [Organization, Work] How a Content Operation Benefits Front-Line Marketers
    Most marketing departments struggle with teams working in disconnected silos. But getting to that level of maturity requires a lot of work. With a content operation, these managers can finally effectively steer the content process in an organized and efficient direction. Sounds great, right? This is a gigantic burden. And so on.
  • SNAPAPP  |  FRIDAY, DECEMBER 2, 2016
    [Organization, Work] Creativity Hacks: 9 Ways to Find Inspiration
    We all hit walls in our creative process, especially when coming up with new ideas and executing on them are apart of our standard every-day work life. Einstein, Newton, and Edison alike were notable daydreamers, crediting the phenomenon for some of their greatest works. Boxes are everywhere. Same with foxes. Want to be more creative?
  • CONTENT STANDARD  |  FRIDAY, DECEMBER 2, 2016
    [Organization, Work] Why Your Brand Storytelling Strategy Should Take a Stand
    GrubHub invited particular vitriol for its very overt anti-bigotry stance, with its CEO sending an email to all staff saying: I absolutely reject the nationalist, anti-immigrant and hateful politics of Donald Trump and will work to shield our community from this movement as best as I can. That’s clear, and simple, and safe. Right?
  • MODERN B2B MARKETING  |  FRIDAY, DECEMBER 2, 2016
    [Organization, Work] How to Automate Your Account-Based Marketing Strategy
    Let’s say an organization wants to target the technology vertical with high-level messaging, but also wants to carve out specific sub-verticals like ‘microprocessor’ or ‘semi-conductor’ manufacturers for heightened focus. All of these are symptoms of manual work that cannot be scaled across an organization or over time.
  • B2B MARKETING INSIDER  |  FRIDAY, DECEMBER 2, 2016
    [Organization, Work] Three Key Best Practices for Combining Profit and Purpose
    It certainly worked for Unilever. The company has provided the world with substantial evidence that embedding sustainability into the organization’s strategy, brand, and innovation drives business growth. Unilever’s ‘Sustainable Living’ brands accounted for half of […]. Marketing Strategy
  • VIEWPOINT  |  THURSDAY, DECEMBER 1, 2016
    [Organization, Work] The Flavors That "Sales Ready" Leads Come In
    once worked with the then SVP, Marketing of a large public company who was frustrated with sales. It is important for everyone in an organization to agree on the definition of a lead, and it is likely that this will not be a joint decision between just sales and marketing. Executive leadership is required for this to get done and work.
  • BIZIBLE  |  THURSDAY, DECEMBER 1, 2016
    [Organization, Work] Account-Based Marketers Achieve Higher ROI + More Stats [2016 State of Pipeline Marketing Data]
    For the strategy to work well, sales and marketing teams must work together through the entire funnel. The data makes clear what we’ve long suspected, an account-based marketing strategy is a great way to get your sales and marketing teams to align and work together toward common goals. Sales and Marketing Alignment. Conclusion.
  • KOMARKETING ASSOCIATES  |  THURSDAY, DECEMBER 1, 2016
    [Organization, Work] 5 Types of SEO Audits for B2B Organizations
    Fortunately, most organizations realize there are fundamental issues that can be uncovered in SEO auditing, regardless of scope. By resolving these issues, B2B organizations may realize significant long-term gains in organic search performance. What about your organic search performance in general? How do you do this?
  • CONTENT STANDARD  |  THURSDAY, DECEMBER 1, 2016
    [Organization, Work] Will Shoppable Tags Be the Next Instagram Marketing Hit?
    It works like this: brands tag products in their photos, which are hidden under a “tap to view products” button. If they work, the tags could become a powerful Instagram marketing tool. Other brands might use hashtags to organize items for sale on their sites. Why Instagram Shoppable Tags Will Succeed. 1.
  • MODERN B2B MARKETING  |  THURSDAY, DECEMBER 1, 2016
    [Organization, Work] 3 Reasons Your B2B Marketing Reports Stink and How to Fix Them
    that your organization leverages and perform an audit. As a next step, begin working on processes that can set the foundation for long-term reporting success. Define roles within your marketing organization to ensure consistent process is followed. The end result is reporting that doesn’t make sense–or does it? Is data blank?
  • HALEY MARKETING  |  THURSDAY, DECEMBER 1, 2016
    [Organization, Work] Journey Mapping: What Paths do Staffing Customers Take?
    To accurately portray your customers’ journey, you must gather high-quality information about the positive and negative experiences customers have with your organization. Here are a few pointers to keep in mind as you begin the mapping process: Work as a team to begin “roughing in” the major steps/milestones.
  • CEROS  |  THURSDAY, DECEMBER 1, 2016
    [Organization, Work] How Graphic Design Legend Louise Fili Became “The Envy of Every Designer”
    “It was a much more organic approach to learning, but it was unforgettable.” She happened to walk into the studio of legendary graphic designer Herb Lubalin, a design icon whose work ranges from the title credits for The Sound Of Music to the typeface Avant Garde. Learn more about the work of Louise Fili at Louise Fili Ltd.
  • HUBSPOT  |  THURSDAY, DECEMBER 1, 2016
    [Organization, Work] Mapping a #GivingTuesday Follow-up Plan
    Sure, you've seen a boost in donations off your Giving Tuesday campaign, but you've also gotten so much more value you can use to advance your organization's mission. Run a targeted campaign for the Giving Tuesday donors to get them further engaged with your organization. Giving Tuesday is one of the biggest donation days of the year.
  • ACT-ON  |  THURSDAY, DECEMBER 1, 2016
    [Organization, Work] Rethink Podcast Episode #7 – Unlimited Vacation to Post Employee Engagement
    And we wanted to push the envelope a little bit, and to look not just 6 to 12 months out, but 6 to 12 years out, and understand what trends are occurring right now in our country, in our workforce, that might have implications for what the workplace will look like, what the nature of work will look like 5 to 10, 12 years down the line.
  • HALEY MARKETING  |  WEDNESDAY, NOVEMBER 30, 2016
    [Organization, Work] How to Use Snapchat to Tell the Story Behind Your Next Job Fair
    Send snaps of your team at work, your office, or a weekly meeting. Whatever work related content you send, practice sending pictures and videos until you are truly comfortable. Global brands like Gatorade, Spotify and Kraft continue to see major success using Snapchat as an integral part of their overall marketing campaign.
  • BIZIBLE  |  WEDNESDAY, NOVEMBER 30, 2016
    [Organization, Work] Here's An Industry Comparison Of The Most Widely Used Marketing Channels
    Working with an agency requires forming a strong partnership. Knowing the marketing channels and activities most used in industries such as technology and consumer goods can help marketers think about how they balance marketing efforts at their own organizations. How The Marketing Channel Data Is Generated. Conclusion.
  • FATHOM  |  WEDNESDAY, NOVEMBER 30, 2016
    [Organization, Work] How to Strengthen Your TV Ads with Paid Social
    Making Your Social and TV Ads Work Together. Design these ads to flow together and engage with your audience on social media organically. Every morning when I wake up, the first thing I do is check social media and I do the same every night right before I go to bed. The Consumer Transition from TV to Social Media & Mobile Phone.
  • HINGE MARKETING  |  WEDNESDAY, NOVEMBER 30, 2016
    [Organization, Work] Why Business Development Begins with Your B2B Website
    The lead-generating B2B website is a complex organism. It consists of several specialized components, and these need to work in harmony. Your B2B website is your most potent business development tool. It can reach and persuade more people in more markets than even the most talented sales team. What’s at Stake. Free Educational Content.
  • HINGE MARKETING  |  WEDNESDAY, NOVEMBER 30, 2016
    [Organization, Work] Why Business Development Begins with Your B2B Website
    The lead-generating B2B website is a complex organism. It consists of several specialized components, and these need to work in harmony. Your B2B website is your most potent business development tool. It can reach and persuade more people in more markets than even the most talented sales team. What’s at Stake. Free Educational Content.
  • HUBSPOT  |  WEDNESDAY, NOVEMBER 30, 2016
    [Organization, Work] 8 Proven Ways to Stay Focused in A Busy Office
    You’re not wrong if you think you might be spending a bit too much time on non work related tasks. study found 89% of employees admit to wasting time at work, and of those, 2% waste 5 hours a day. There's a chance there’s a guy hanging around your office getting paid to pretend to work. The nerve people have! This is okay.
  • CONTENT STANDARD  |  WEDNESDAY, NOVEMBER 30, 2016
    [Organization, Work] 5 Brands That Are Marketing Smarter with Machine Learning
    ” Today, let’s dig into the second part of that statement, and see how brands (and marketers) are using these tools to work better, smarter, and faster than ever before. 1. Growing up, I wished I had a twin. Thank goodness I didn’t. Goodbye, household chores. Hello, freedom. Adobe. Hyatt Hotels. Westworld , this is not.
  • VIDYARD  |  WEDNESDAY, NOVEMBER 30, 2016
    [Organization, Work] Watch This Video: Are You Too Busy to Learn If You Have Prediabetes?
    So commercials have to work HARD to break through my self-induced haze. The video was created by the Ad Council , a non-profit organization that creates and runs campaigns for other non-profit and US government agencies. The Ad Council works with advertising and creative agencies, who craft the ads pro bono. mean, Netflix.
  • HUBSPOT  |  WEDNESDAY, NOVEMBER 30, 2016
    [Organization, Work] 10 Examples of Facebook Ads That Actually Work (And Why)
    Sure, you can throw money at your efforts to drive people to your Facebook Page and send them to your website, but that only works if you're smart about it. These ads must follow organic Facebook posts best practices and be both engaging and visual. Check out this example from Key Jewlers below: Why this works: It's visual.
  • ACT-ON  |  WEDNESDAY, NOVEMBER 30, 2016
    [Organization, Work] Successful Sales and Marketing Alignment, Part 4: When to Pass a Lead to Sales
    This post is part of a series to help B2B organizations understand and implement sales and marketing alignment.  In many organizations, marketing creates a qualified lead definition but sales never sees it, or agrees to it. Part one  was about getting started.  Part two  showed how to identify the target buyer and their journey. 
  • DISCOVERORG  |  TUESDAY, NOVEMBER 29, 2016
    [Organization, Work] Maslow’s Hierarchy for SDR Teams
    There’s a lot that goes into having people work for you. By ensuring that there is equitable access to resources we also provide aspects of safety not only to the team we are building but to the overall organism, I mean organization. In the last year, DiscoverOrg scaled our SDR team from 5 reps to over 20. So how do we hire?
  • BIZIBLE  |  TUESDAY, NOVEMBER 29, 2016
    [Organization, Work] Bizible Introduces Marketing Measurement & Reporting Solution For Microsoft Dynamics
    However, when marketing teams measure and optimize for the full-funnel outcomes of their efforts, they gain visibility into real performance, get credit for driving revenue, and better align with the sales team -- all of which improve marketing’s impact on the organization. Which channels are performing the best?
  • BIZNOLOGY  |  TUESDAY, NOVEMBER 29, 2016
    [Organization, Work] What content to blog for Google search success
    While learning how to write content to best support your marketing goals, the golden ticket is what to write, week-after-week, that will drive people organically, over time, more and more, to your website. Your clients really do want to become your work BFFs. Either in your own organization or from somewhere else. What to Write?
  • KOMARKETING ASSOCIATES  |  TUESDAY, NOVEMBER 29, 2016
    [Organization, Work] How Westworld and Google Algorithm Updates Are Alike
    No, this doesn’t mean that your desktop site is going to drastically suffer in organic rankings, as it will continue to be indexed. Essentially, Panda is still there; it’s just not going to have headline-making news anymore as it is working in the ‘shadows’ ensuring that sites produce quality content in order to rank well.
  • INFER  |  TUESDAY, NOVEMBER 29, 2016
    [Organization, Work] ShoreTel Infuses Predictive for More Efficient Demand Gen
    Instead, their demand gen team focuses on working smarter by tightly aligning effort around those activities that deliver the greatest impact for the business. Similar to any organization doing outbound calling, our market development reps (MDRs) have to prioritize the most important place to spend their time in each moment to get results.
  • VIDYARD  |  TUESDAY, NOVEMBER 29, 2016
    [Organization, Work] Study: Video Marketing Most Effective When Measured with Advanced Analytics
    Organizations embracing video as part of account-based marketing and personalization strategies. The use of advanced metrics has become imperative for organizations that produce higher volumes of videos annually, as these metrics enable optimizing performance and understanding the true ROI of their investment,” the report said.
  • HG DATA  |  TUESDAY, NOVEMBER 29, 2016
    [Organization, Work] Technically Speaking: An Interview with Demand Generation Marketing Expert & Toltec Global Services CEO Jeff Elias
    worked for a national call center company for about a decade before founding Toltec. When faced with making big decisions, listen to what works for you and don’t shy away from the need to take time for yourself. It’s easy to get trapped in the now – as in what’s working right now. Here’s what he had to say.
  • B2B LEAD GENERATION BLOG  |  TUESDAY, NOVEMBER 29, 2016
    [Organization, Work] Better Social Selling, an Interview with Jill Rowley
    work with big and small companies on how to approach social selling from a programmatic, organizational level. The mandate for most sales organizations is, make more calls, send more emails. If I’m thinking about where I invest my time, if you’ve got glowing recommendations I want to work with you. Jill: Sure, Brian.
  • MODERN B2B MARKETING  |  TUESDAY, NOVEMBER 29, 2016
    [Organization, Work] 3 Marketing Operations Mistakes That Will Break Your Sales and Marketing Alignment
    At Marketo, we work with our global demand generation teams to determine how we want to score based on demographics and behavior. To curb this, it’s important to ensure that the scoring is valid and works to support sales. Organize a training with sales so they understand the processes that you have created.
  • HUBSPOT  |  TUESDAY, NOVEMBER 29, 2016
    [Organization, Work] How to Validate Your Blog Post Topics: A 3-Step Process
    One of the best ways to organize your thoughts and finding here is through a topic cluster -- a new way to strategize blog content geared toward how search has evolved. Imagine you own a business that films and produces yoga routines for at-home practice. But as it turns out, that's not the end of the world. The result? Jackpot.
  • VIEWPOINT  |  TUESDAY, NOVEMBER 29, 2016
    [Organization, Work] Dear CEO: The Era of Accountability Starts in 2017
    Just 42% of marketing qualified leads are accepted and worked by sales. Basic, building block decisions are ceded to those in organizations (such as marketing and sales) that cannot or will not work together to align. (Photo Courtesy of Kenny Madden). At some point it has to stop, doesn’t it? Dollars are squandered.
  • HALEY MARKETING  |  TUESDAY, NOVEMBER 29, 2016
    [Organization, Work] Sales Challenges in the Staffing Industry: Appointments, Orders and Approval Status
    So what works best? ” Q3: “How big is each of the following sales challenges for your organization?”. In my next post we’ll take a look at the most popular marketing tools staffing companies use – and which ones work best. In today’s economy and employment market, finding talent is hard.
  • HUBSPOT  |  TUESDAY, NOVEMBER 29, 2016
    [Organization, Work] Keyboard vs. Pen: What's the Best Way to Take Notes?
    Handy Tips for Taking Better Notes: At the end of the day -- with all research aside -- the most productive way to take notes will ultimately boil down to what works best for you. But whether you're typing away or jotting things down by hand, we put together some handy tips and tricks to keep in mind that'll help you stayed organized.
  • HUBSPOT  |  TUESDAY, NOVEMBER 29, 2016
    [Organization, Work] How Your Agency Can Prevent Data Overload and Build a Streamlined Reporting Approach
    Annie’s reports aren’t just a spreadsheet of numbers -- they are factual bits of information organized in an easy-to-read report that shows not only the state of the union -- but what and how to improve their marketing efforts. Love it or hate it, data is essential to any agency professional's existence. The Story of Two Marketers.
  • HINGE MARKETING  |  MONDAY, NOVEMBER 28, 2016
    [Organization, Work] Thought Leadership Marketing for the Subject Matter Expert
    Recognized as an expert by clients, staff and colleagues that work directly with the thought leader, these individuals are not well known outside of their firm. Having a good working relationship with other experts helps you in a couple of important ways: First, it gives you access to the most advanced and influential thinking.
  • CONTENTLY  |  MONDAY, NOVEMBER 28, 2016
    [Organization, Work] Why All Brands Need an Editorial Workflow
    With the copy ready to go, one of our in-house designers works with the editors to select a legally compliant hero image for the story. Perhaps the most compelling benefit of an organized system is efficiency. While this fantasy remains a weekly ambition, it looks nothing like my actual life as a digital editor in 2016. Step 2: Edit.
  • YOUR SALES MANAGEMENT GURU  |  MONDAY, NOVEMBER 28, 2016
    [Organization, Work] Sales Compensation Planning for 2017
    In short, sales compensation should be not just a tactical focus for your organization, but a strategic one as well. There are many variations and we recommend multiple combinations based upon the objectives of the organization. Organizations positioned for high growth should develop plans covering brief, six-month periods.
  • VIDYARD  |  MONDAY, NOVEMBER 28, 2016
    [Organization, Work] Big Bang, Small Budget: How Scrappy Startup Videos Changed the Game for #FlipMyFunnel
    There are people that you normally wouldn’t be able to ever reach – and not only do they open this kind of video, but they share it with their entire organization, and tell their team that this is how they should be talking to their customers. Scrappy video – albeit with a tripod this time – and hard work.
  • CONTENT STANDARD  |  MONDAY, NOVEMBER 28, 2016
    [Organization, Work] For Holiday Mobile Marketing Success, Think Year-Round
    And while most businesses would acknowledge the importance of mobile technology, I’m still confounded by the number of businesses and organizations out there with websites that won’t display properly on mobile. Brands that create stellar content throughout the year can lean on that body of work when the holidays come around.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, NOVEMBER 28, 2016
    [Organization, Work] Your marketing strategy is not a decision. It’s decided for you
    First, indeed it works! It’s fun working with so many diverse businesses and a dizzying array of marketing problems. Is your growth coming from organic demand (like global smartphone sales) or by taking marketshare in a fairly fixed or declining marketplace (like milk consumption). This decision has had two results.
  • HUBSPOT  |  MONDAY, NOVEMBER 28, 2016
    [Organization, Work] Traveling Teddy Bears, Reckless Cats, and Lots of Butter: 10 of the Best Ads from November
    Unsurprisingly, the cat actors weren't super easy to work with. The Wes Anderson-style characters, wacky, well-paced plot, and wonderfully exaggerated narration combine to create one of the most delightfully unique ads we've seen in a while. 3) Organic Valley. Then they invited 22 cats to rip it all to shreds in spectacular fashion.
  • JUNTA 42  |  SATURDAY, NOVEMBER 26, 2016
    [Organization, Work] This Week in Content Marketing: What Does Fake News Mean for Content Marketing?
    Intelligent Content Conference.  If you are serious about putting content to work in your business, you won’t want to miss this event. PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher. Facebook continues to have problems with fake news, and we explore the potential impact on brands.
  • HUBSPOT  |  FRIDAY, NOVEMBER 25, 2016
    [Organization, Work] 7 Marketing Automation Mistakes You Can't Afford to Make
    We want to help you understand marketing automation, and how and when to use it to your organization’s benefit. Write blog posts , create content offers , calls-to-action , and landing pages , and optimize your website so it will rank well in organic search. What Is Marketing Automation? billion per year. Need inspiration?
  • ACT-ON  |  FRIDAY, NOVEMBER 25, 2016
    [Organization, Work] Resources for Marketing Agencies: How to Keep Current in Times of Constant Change
    Back in the way back days of yore, I was working at a marketing agency, and I struggled to remember how I could keep up with current trends. And we had to walk uphill both ways to work. This group is the world’s leading independent organization for data-driven marketers. What’s your wake-up routine? Not as many, of course.
  • ACT-ON  |  THURSDAY, NOVEMBER 24, 2016
    [Organization, Work] Menu-Planning Your Marketing Mix
    In the newer Marketing Mix are things like inbound/outbound marketing, promotion vs. organic traffic, events, and all the digital choices available on your buffet. Us marketers, too, often work with the same ingredients over and over. While the tried and true recipes – or marketing elements – may work, they can also get stale.
  • KAPOST  |  WEDNESDAY, NOVEMBER 23, 2016
    [Organization, Work] How to Build a Full-Funnel Content Distribution Strategy
    In the craze to create content that converts, B2B organizations often neglect the most important part: delivering key information using a clear, organized, and repeatable distribution strategy. Many of these roadblocks can be cleared if a B2B organization defines what they need to create at each stage in the sales funnel.
  • HALEY MARKETING  |  WEDNESDAY, NOVEMBER 23, 2016
    [Organization, Work] Why Staffing Agencies and Recruiters Need to Attract the “Supershopper”
    When the user does find your website in the organic search, what is their experience at your website? We are always going to want to work with the best and view ourselves as the best. Content Marketing Recruiting Content Marketing For Staffing Agencies Google Supershopper Mobile Search Success Staffing Agencies Organic Search
  • ACT-ON  |  WEDNESDAY, NOVEMBER 23, 2016
    [Organization, Work] An Introductory Guide to Google’s Search Console
    That’s why Google gives you five handy ways to work around any possible access or knowledge gaps that may exist. Search Appearance: this section covers how a website appears in organic search. Without this handy tool, you’re missing out on in-depth information to help you improve the amount of traffic you get from organic search.
  • FATHOM  |  TUESDAY, NOVEMBER 22, 2016
    [Organization, Work] What is Advanced Geo-Fencing Display and Why You Should Use It?
    Geo-fencing works by targeting specific longitude and latitudes, which can include custom shapes, radius targeting, or even places (stadiums, stores, etc.). Scenario #1 : Your organization is considered B2B. If you think a bit outside the box, most companies could find a scenario within their organization where geo-fencing makes sense.
  • SCRIBBLELIVE  |  TUESDAY, NOVEMBER 22, 2016
    [Organization, Work] Are One-Off Requests from Sales Impacting Your Content Marketing Strategy?
    Content marketing plays an integral role in an organization’s overall strategy and success. The abundance of one-off requests from sales and other departments can distract and detract a marketer from the work required to make a content marketing strategy effective. Can we get a case study on XYZ company? 
. Can you fix this now?
  • KOMARKETING ASSOCIATES  |  TUESDAY, NOVEMBER 22, 2016
    [Organization, Work] 10 New Training Ideas for Your SEO Team
    If you’ve been in the agency world for any length of time, you know how it works: A new program starts and you spend a significant amount of time learning about their business, their industry, their brand, messaging, etc. At KoMarketing, we are fortunate to work with clients whose spaces tend to overlap. And that’s ok. Not gonna do it.
  • BIZNOLOGY  |  TUESDAY, NOVEMBER 22, 2016
    [Organization, Work] The more the messier for content marketing SEO success
    Trump 45th president of the United States.  To many, Trump’s campaign was a mess — but it worked because it spoke directly to so many people right under our nose and in their own language. always knew that my work would enter the world fully-flawed just like me. Leave everything else as close to as-is as possible. Please.
  • KAPOST  |  TUESDAY, NOVEMBER 22, 2016
    [Organization, Work] Overcoming Common Challenges to Building a Content Operation
    Organizations that prioritize content transformation in their digital transformation roadmaps and investments will gain a long-term competitive advantage. Kapost is fortunate to have partnered with hundreds of the world’s leading B2B marketing organizations in their effort to increase the maturity of their content operations.
  • SNAPAPP  |  TUESDAY, NOVEMBER 22, 2016
    [Organization, Work] 51 Essential Email Marketing Tips to Help Marketing Automation
    Use segments to organize your subscribers so you can send them more targeted, relevant content. 2. Choose a tool like Evernote , Instapaper , or Pocket to collect, save, organize and access content you come across in your day-to-day life. Would once a week get you to your goal more efficiently, or would emailing every day work better?
  • CONTENT STANDARD  |  TUESDAY, NOVEMBER 22, 2016
    [Organization, Work] What Does Your Amygdala Have to Do with SEO Strategy?
    Not investing in organic search is therefore not an option. ” Patel suggested that marketers ought to rely less on clunky keywords and more on using organic language to appeal to search engines, and thereby consumers. As such, those emotions must influence the way that marketers optimize online content for Google SEO.
  • MODERN B2B MARKETING  |  TUESDAY, NOVEMBER 22, 2016
    [Organization, Work] 7 Ways to Improve Your Site’s SEO Game Today
    The spammy tricks that used to produce fast, dramatic results don’t work anymore. SEO work can be categorized into two types: technical and engagement. This can mean the wrong people are getting to your site (which gives you a high bounce rate), or that you’re not getting much organic traffic at all. Yesterday. Click Crawl.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, NOVEMBER 22, 2016
    [Organization, Work] A business case for diversity in digital transformation
    Earlier this year I launched an on-site course to teach a Danish news organization advanced research methods in social media. Introducing cultural change to an established organization is quite difficult. By  Kristian Strøbech , {grow} Community Member. Little did I imagine the janitor would steal the show. The janitor rules.
  • HUBSPOT  |  TUESDAY, NOVEMBER 22, 2016
    [Organization, Work] 8 Interesting Things You Probably Didn't Know About Google's Algorithm
    mean, they get us our search results, after all.But how does Google's algorithm work? Where and how your pages rank in Google can make or break your organic search traffic, so it’s important to understand how the algorithm works and how to ethically optimize for it. Okay, fine. Maybe you do, if you’re a marketing nerd like I am.)
  • ACT-ON  |  TUESDAY, NOVEMBER 22, 2016
    [Organization, Work] 7 Promotion Tactics to Get Your Content Seen
    And they don’t: Witness the single-digit average organic reach for Facebook posts. They work at it. Of course, to make this work, you’ll need a decent-sized list. Most of these sites also let you buy credits in lieu of sharing other peoples’ work. This wooing often works. This does work, but it takes time.
  • CHIEFMARTECH  |  MONDAY, NOVEMBER 21, 2016
    [Organization, Work] A quick tour of measurement for video campaigns
    In fact, many of the definitions, as defined by the platform providers, are not even consistent with the industry definitions, as defined by organizations like the Interactive Advertising Bureau or the Media Rating Council. Work with inventory partners to understand what 3rd party viewability vendors they support. Why is that the case?
  • LEANDATA  |  MONDAY, NOVEMBER 21, 2016
    [Organization, Work] DIY Account-Based Plays in Three Easy Steps
    This step could be done a number of ways depending on the specific tools you’re working with, but the ultimate goal is to end up with some way of separating out the leads and contacts for your target accounts. It really comes down to tailoring the messages to your organization and your buyers. We’ve reached peak ABM hype. Surveys.
  • YOUR SALES MANAGEMENT GURU  |  MONDAY, NOVEMBER 21, 2016
    [Organization, Work] Build Your 2017 Pipeline NOW!
    HINT : Sales Management must monitor this program carefully to ensure 1) salespeople are contacting the prospects, 2) the messages within the marketing pieces are working or not and 3) what call/contact ratios are effective. Let me know how this idea is working for you or what other ideas you are using to drive you sales pipelines.
  • LEAD LIAISON  |  MONDAY, NOVEMBER 21, 2016
    [Organization, Work] Lead Liaison and Citrix’ GoToWebinar Join Forces
    Citrix (NASDAQ:CTXS) aims to power a world where people, organizations and things are securely connected and accessible to make the extraordinary possible. Its technology makes the world’s apps and data secure and easy to access, empowering people to work anywhere and at any time. What could be more efficient than that? About Citrix.
  • BIZNOLOGY  |  MONDAY, NOVEMBER 21, 2016
    [Organization, Work] Design: The top SEO ranking factor
    The only way to sustain organic search ranking is to offer an experience that users engage with after landing on it. The basic user experience of organic search users. User-centered design of organic search landing experiences is pretty simple: provide clearly scannable, relevant, compelling text above the fold. Like this post?
  • CONTENT STANDARD  |  MONDAY, NOVEMBER 21, 2016
    [Organization, Work] How to Measure the ROI of Account-Based Marketing
    Successful ABM requires time to research targets, cultivate a brand-specific content strategy, and then execute that vision, and this investment needs to be justified by strong returns on investment coming back to the organization. ” But how, exactly, can an organization do this? You’ve got management on your side.
  • VIDYARD  |  MONDAY, NOVEMBER 21, 2016
    [Organization, Work] Why the Video Platform Reigns as the Best of Internal Communications Tools
    They have work to do and don’t want distractions or uninteresting information. You can even include all your content on a Video Hub , which acts like your own internal YouTube channel, where employees can search organized content. Communications teams need to work fast – imperative messages can’t wait. But why?
  • VIDYARD  |  MONDAY, NOVEMBER 21, 2016
    [Organization, Work] Why the Video Platform Reigns as the Best of Internal Communications Tools
    They have work to do and don’t want distractions or uninteresting information. You can even include all your content on a Video Hub , which acts like your own internal YouTube channel, where employees can search organized content. Communications teams need to work fast – imperative messages can’t wait. But why?
  • HINGE MARKETING  |  MONDAY, NOVEMBER 21, 2016
    [Organization, Work] 5 Trends Shaping the Future of Accounting Marketing
    Business development and marketing strategies that have worked for 50 years are losing their effectiveness and fierce, new competitors are cropping up everywhere. There are increasing pressures on many organizations to find new ways to save money and increase productivity. Like it or not, accounting marketing is changing. No more.
  • NUSPARK  |  SUNDAY, NOVEMBER 20, 2016
    [Organization, Work] 6 Tips for Collaboration When Producing and Sharing Great Content
    Sometimes you have to re-think how your team works together to produce and distribute your content. Here are six tips for putting together a winning team that works cohesively to plan, create and share business content. Who in your organization is involved in content production? Work with People’s Strengths.
  • AVITAGE  |  SATURDAY, NOVEMBER 19, 2016
    [Organization, Work] The B2B Value Sale is Actually Three Distinct Sales
    In most organizations sales people tell me 80% of sales prospects have to be “created” as opportunities. What worked successfully for the past 5-10 years, now doesn’t. Companies trying to execute a B2B solution or value sale must overcome selling problems that start at the prospecting stage and persist to the end.
  • CONTENT STANDARD  |  SATURDAY, NOVEMBER 19, 2016
    [Organization, Work] What, How, and When to Measure Your Facebook Marketing
    Of course, the platform’s data is not without their flaws: as recently as this past Wednesday , the platform was reporting glitches in its performance metrics—though it is working to improve its systems and measurement-related partnerships in an effort to quell potential issues in the future. Reach. Engagement. Or better yet: an action.
  • CONTENTLY  |  FRIDAY, NOVEMBER 18, 2016
    [Organization, Work] ‘Your Life Will Be a Video Game,’ and 3 Other Stories You Should Read
    In an effort to better understand the components of fictional storytelling, researchers from the University of Vermont are working on a massive study to better classify story arcs and language. Selected by Erin Nelson, marketing editor. So instead, I’ll stick to a non-partisan topic: stories. Selected by Craig Davis, editorial intern.
  • CONTENTLY  |  FRIDAY, NOVEMBER 18, 2016
    [Organization, Work] Women Are Angry About the Election. Here’s How They’re Taking Action Online
    Even though the organizers had secured a permit, people spit on, assaulted, and heaved objects at the protesters. Public figures like Gloria Steinem and Lena Dunham encouraged men and women to organize. Organizing. Several days before the meet-up, online organizers had to change the location to accommodate more people.
  • CONTENTLY  |  FRIDAY, NOVEMBER 18, 2016
    [Organization, Work] The Contently Interview: Scott Brinker on the Pitfalls and Promise of Martech
    ” It’s work to really go through that process of identifying “where do we think the best investments are for what we want to achieve?” ” Then, once you have that clarity at different levels within the organization, you start looking at technology as a way of solving: “Okay, how do we achieve that?
  • BIZNOLOGY  |  FRIDAY, NOVEMBER 18, 2016
    [Organization, Work] Search: The art and science of identifying your target audience
    For example, I work with a lot of our worldwide marketing teams on developing a digital strategy. Are competitors visible in the paid and organic results? You’ve done what you can to validate keyword selections and audience types which will drive your Paid & Organic Search strategy. Search is a critical piece.
  • MODERN B2B MARKETING  |  FRIDAY, NOVEMBER 18, 2016
    [Organization, Work] 5 Quotes to Recharge Your Marketing
    But the genesis of our best work comes from the moments when we feel inspired, so it’s important to take the time to recharge our marketing batteries. Author: Jessica Minasian Every marketer needs a pick-me-up once in a while, especially around the holidays. Surprisingly, valuable marketing lessons are all around us.
  • ACT-ON  |  FRIDAY, NOVEMBER 18, 2016
    [Organization, Work] Why You Need a Style Guide (and How to Make One)
    But specifically, does your organization have a style guide? Ages ago, when I worked in magazine publishing, one of my very first tasks was to create a style guide for the publication. Style – do you have it? I don’t mean in the fashion sense, though I’m interested in that, too. And do you use it? See what I mean?
  • DISCOVERORG  |  THURSDAY, NOVEMBER 17, 2016
    [Organization, Work] Blast Off of the Sales Tech Stack: An Interview with Holger Schulze
    He is perhaps best known for his work creating large-scale online communities such as the B2B Technology Marketing Community on LinkedIn with over 97,000 followers across the world (at the time of this publication). How do they work in concert? Where do sales organizations focus? Below are the highlights from that interview.
  • KOMARKETING ASSOCIATES  |  THURSDAY, NOVEMBER 17, 2016
    [Organization, Work] 3 Tips for Better Aligning B2B Content Marketing & SEO in 2017
    As a content writer working in search marketing, you need to keep up with the trends happening in search. That said, we all have lives outside of work and it can be easy to get caught up in the day-to-day and hard to, I don’t know, spend an hour reading up on the latest Google algorithm update. Just kidding. But how? Yes, please!
  • HUBSPOT  |  THURSDAY, NOVEMBER 17, 2016
    [Organization, Work] Last Minute #GivingTuesday Wins for Your Nonprofit
    The shift from television viewing to online video viewing continues to grow, which is great news for organizations (most of them) that don't have budget to produce television content and buy airtime. Your live stream can be of a visit to somewhere that's received funds from your organization or follow a group of volunteers. Nonprofit
  • ACT-ON  |  THURSDAY, NOVEMBER 17, 2016
    [Organization, Work] How to Produce a Great Webinar
    Is the microphone working? Polish your webinar meta description for organic traffic.) Offer a mechanism for the audience to ask questions or chat with you; instant messenger or chat work best. In my last post, How to Create a Successful Webinar , I talked about webinars, what they are and how to set them up. Homework first!
  • HUBSPOT  |  THURSDAY, NOVEMBER 17, 2016
    [Organization, Work] How to Experiment With Controversial Content (Without Alienating People)
    You see, polarizing ideas work because they trigger an emotional response -- and this kind of reaction has a huge ripple effect due to the innate self-interest generated. For controversial content to work, it has to be rooted in more than just shock value. The problem? The result? It offers a different look at a familiar subject.
  • HUBSPOT  |  THURSDAY, NOVEMBER 17, 2016
    [Organization, Work] 10 Creative Exercises That Are Better Than Brainstorming
    Once you have a group of sticky notes to work from, start arranging them on the board as a progression: first this, then that. Organizing your ideas as a continuous series will help you see new connections and eliminate extraneous material that doesn't support your end goal. 2) Forced Connections. Sticky notes are your friend.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, NOVEMBER 16, 2016
    [Organization, Work] Cutting, pasting, and going to court. Know your copyright rights
    If that’s too much work, license your images through a stock photo service. You can choose to embed (most sites like YouTube give you the code for that), but make sure that the way it’s displayed makes it clear the video isn’t your own original work. By Kerry Gorgone, {grow} Contributing Columnist. Know your copyright rights. Not cool.
  • ACT-ON  |  WEDNESDAY, NOVEMBER 16, 2016
    [Organization, Work] Leverage Deliverability with Engagement and Automation This Holiday Season
    This can make prospecting a nearly impossible feat, and, in fact, doing so heavily is actually starting to work against many email marketers. I’ve often said in the past the purpose behind automation isn’t to create lazy marketers. Is user engagement driving your holiday email strategy? Hopefully it is. Automation drives engagement. Wrong.
  • JUNTA 42  |  TUESDAY, NOVEMBER 15, 2016
    [Organization, Work] With Maturity Comes Results for Australian Content Marketers [New Research]
    Our new research report, Content Marketing in Australia: 2017 Benchmarks, Budgets, and Trends , produced in partnership with  the Association for Data-Driven Marketing and Advertising  and sponsored by LinkedIn Marketing Solutions , shows how organizations in the sophisticated/mature phase of content marketing differ from those in the early stages.
  • BIZIBLE  |  TUESDAY, NOVEMBER 15, 2016
    [Organization, Work] How We Increased Pipeline 504%
    Recently, our marketing team ran an opportunity and pipeline analysis report to see how much our organization has improved over the last year. As a result of our increased content development, our organic search presence has also grown. From the beginning we’ve been an organization that believes focusing on leads is not enough.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, NOVEMBER 15, 2016
    [Organization, Work] Accelerate Conversions with Clean Data and Relevant Content
    B2B organizations are rethinking established processes to increase collaboration between marketing, sales, and other customer facing departments to create a more consistent, targeted customer experience. Let’s take a look at what these new features can do. Read more about these new features in our press release. Product News
  • READYPULSE  |  TUESDAY, NOVEMBER 15, 2016
    [Organization, Work] In the Ad Blocking Economy, Influencer Marketing Wins
    Think about a time you were traveling for work or a friend came to visit and you needed a recommendation for a good restaurant. While nonintrusive type of advertisements still work, it’s getting harder for brands to reach their customers because of advancements in ad blocking technology. State of Ad Blocking. Taking Action. Conclusion.
  • ANNUITAS  |  TUESDAY, NOVEMBER 15, 2016
    [Organization, Work] 5 Essentials To Build A Survey
    It’s hard work. A lot of hard work, but worth the effort if you can do it. We scoured the web to find data, reports and relevant information on this unique group of marketers, however, we found most data skewed towards mid-size organizations or small business. That wasn’t going to work for us. Be honest.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, NOVEMBER 15, 2016
    [Organization, Work] Global CMOs and the Vital Role of Culture and Teamwork
    It’s this culture that is the driving force for so many potential successes that the organization can achieve. Additionally, a strong culture bolsters a company’s brand, especially through what employees and customers broadcast on social media about how they love where they work and how they love the products or services.
  • SNAPAPP  |  TUESDAY, NOVEMBER 15, 2016
    [Organization, Work] From Awareness to Advocacy: Interactive Content for the Entire Customer Lifecycle
    In essence, while interactive content certainly works to capture the attention of prospects, it can also be used to maintain and boost the attention of existing customers. In a nutshell, the company built a photo contest and allowed users to upload their own organizations’ photos to a gallery. You ask them. Content loading
  • ACT-ON  |  TUESDAY, NOVEMBER 15, 2016
    [Organization, Work] Successful Sales and Marketing Alignment, Part 3: Designing the Lead Process
    This post is part of a series to help B2B organizations understand and implement sales and marketing alignment.  That means they can’t really work together to solve problems or optimize their programs. Part one  was about making sure you have the right information to get started.  Define the steps. Assign responsibilities.
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