• HUBSPOT  |  SATURDAY, FEBRUARY 13, 2016
    [Organization, Work] 7 Simple Hacks to Kickstart a Productive Day
    Yes, waking up early gives you more time to work, but there are other benefits as well. You’ll be able to eat a healthy breakfast (see #2), fit in a workout (#4), or even spend time doing an activity that’s not work-related (#7). Breaking news: We do better at work when we’re happy in our personal lives. We get it.
  • HUBSPOT  |  SATURDAY, FEBRUARY 13, 2016
    [Organization, Work] Morning Motivation: 7 Simple Hacks to Kickstart a Productive Day
    Yes, waking up early gives you more time to work, but there are other benefits as well. You’ll be able to eat a healthy breakfast (see #2), fit in a workout (#4), or even spend time doing an activity that’s not work-related (#7). Breaking news: We do better at work when we’re happy in our personal lives. We get it.
  • SALESPREDICT  |  FRIDAY, FEBRUARY 12, 2016
    [Organization, Work] Why Your Best Salespeople Will Love Predictive Marketing
    They will embrace the data and work with others in the organization, particularly Marketing peers, to apply the predictive scores and insights to maximize their results. 2. They don’t get bogged down in disappointments; they bounce back and work even harder to seize the next opportunity. Modesty. Conscientiousness. Curiosity.
  • HUBSPOT  |  FRIDAY, FEBRUARY 12, 2016
    [Organization, Work] HubSpot's 2015 Year in Review: A Movement That Moved the Needle
    We’re lucky enough to have built a company and a community that's ambitious, crazy-focused, and talented enough to transform how the world’s organizations do business every day. It’s these people that inspire me on a daily basis and make all the work that we do as a company worth it. What a year 2015 was for the inbound community!
  • ACT-ON  |  FRIDAY, FEBRUARY 12, 2016
    [Organization, Work] A Valentine for Marketers
    Editor’s note:  Charles Jennings is a serial entrepreneur and the founder or co-founder of for-profit and non-profit organizations including Preview Systems, GeoTrust, TRUSTe, Supertracks, Swan Island Networks, NeuralEye, and more. Click the heart to see more of Melanie's amazing work at [link]. Many more. Social Love.
  • MADISONLOGIC B2B WHITE PAPERS  |  MONDAY, FEBRUARY 8, 2016
    [Organization, Work] Moneyball for Sales & Marketing
    at the start of a sales process might work well, while using competitive differentiation documents near the end. pieces of collateral work best. Understand your collateral batting order, and choose what works at different. repeatedly may work for a while. have to look back and see what has worked in this scenario.
  • MADISONLOGIC B2B WHITE PAPERS  |  MONDAY, FEBRUARY 8, 2016
    [Organization, Work] Interactive 24x7 Content: Why Online Presentations Belong in Every Digital Content Strategy
    content has led cutting-edge organizations to begin working a new. Every organization of any size has dozens if not hundreds. From marketing to sales to training to investor relations, business presentations structure and organize. In fact, potential online presentation content is all around us in every organization.
  • SCRIPTED B2B WHITE PAPERS  |  MONDAY, FEBRUARY 8, 2016
    [Organization, Work] The Ultimate Guide to Building a Content Marketing Team
    customers, attracting organic leads, building brand awareness and educating. After reading this e-book, you’ll know how to build a team that works. that organizations providing custom. organizations have someone in charge. Drive a sufficient number of marketing-qualified leads organically. 2. People work.
  • ORACLE B2B WHITE PAPERS  |  MONDAY, FEBRUARY 8, 2016
    [Organization, Work] Marketing Automation Simplified
    technology and expertise, leading organizations are aligning marketing to sales, powering revenue. that the number of B2B organizations using marketing. implementing systems for reporting and intelligence, organizations can. Organizations across all sizes and industries. organization by demand. 22 Resources. sound.
  • ORACLE B2B WHITE PAPERS  |  MONDAY, FEBRUARY 8, 2016
    [Organization, Work] Grande Guide to Lead Scoring
    marketing organizations simply hand off huge lists of. enormous inefficiencies across an organization’s revenue- bearing teams. as your sales reps work furiously to stay afloat while. To do that, they need to be working with prioritized leads. Lead scoring enables organizations to move lead. Grande Guide to. leads.
  • ORACLE B2B WHITE PAPERS  |  MONDAY, FEBRUARY 8, 2016
    [Organization, Work] Grande Guide to B2B Blogging
    They work in much shorter sales cycles where. and work those elements into your article to mimic. have to put in the hard work of interpreting the data. It worked. it throughout their work. organization. work for real companies. coordinate, organize, optimize and publish your content. series.
  • ORACLE B2B WHITE PAPERS  |  MONDAY, FEBRUARY 8, 2016
    [Organization, Work] The Demand Gen Pro's Cookbook
    ReadyTalk worked up a data scrub. has worked in B2B for 15 years. RTMike THE KITCHEN The ReadyTalk demand generation team works. worked with sales – Quality of leads – Speed of lead response. Sales organization time savings – Revenue per lead. sure your lead generation and engagement tactics are working.
  • ORACLE B2B WHITE PAPERS  |  MONDAY, FEBRUARY 8, 2016
    [Organization, Work] The Ultimate Guide: Getting started with Social Selling
    There’s no denying that it takes some work to restructure an. Making it really work involves fundamental changes in. buying committee of prospective client organizations Results: • Social networking has become one of the strongest. through the sales process • 20-30 of the deals being worked on at any time. what to want.
  • ORACLE B2B WHITE PAPERS  |  MONDAY, FEBRUARY 8, 2016
    [Organization, Work] A How-To Guide for transforming your database to support effective segmentation and persona-driven communication and engagement
    That doesn’t work either. Every person who gets online to work, play, or learn, displays unique habits and social behaviors over their keyboard, tablet, and smart phone. productive to the organization. Work with your data. focus on higher-value work. areas to prove significant wins for your organization.
  • THIRD AND TWO B2B WHITE PAPERS  |  MONDAY, FEBRUARY 8, 2016
    [Organization, Work] Smart B2B Advertisers are Focusing on Immediate, Linear Approaches
    organizations to hire her / him because with. That organization will usually fail to. medium-sized organizations, non-profits and. Three 'better ideas' that work well. Organizations measure success by the exposure. organizations never stop to consider their digital. Legendary Ad Executive David. acquisition.
  • AGGREGAGE B2B WHITE PAPERS  |  MONDAY, FEBRUARY 8, 2016
    [Organization, Work] B2B Marketing Trends for 2016
    Ambal Balakrishnan, Head of Marketing and Strategy, Click Documents [link] B2B Marketing Trends for 2016 9 Take Content Marketing to the Next Level Get Over Our Fear of Video 75% of executives watch work-related videos at least once a week, and. an organization's individual situation. even rethink their organization. Look for.
  • AGGREGAGE B2B WHITE PAPERS  |  MONDAY, FEBRUARY 8, 2016
    [Organization, Work] B2B Marketing Trends for 2016
    Ambal Balakrishnan, Head of Marketing and Strategy, Click Documents [link] B2B Marketing Trends for 2016 9 Take Content Marketing to the Next Level Get Over Our Fear of Video 75% of executives watch work-related videos at least once a week, and. an organization's individual situation. even rethink their organization. Look for.
  • AGGREGAGE B2B WHITE PAPERS  |  MONDAY, FEBRUARY 8, 2016
    [Organization, Work] B2B Marketing Trends for 2016
    Ambal Balakrishnan, Head of Marketing and Strategy, Click Documents [link] B2B Marketing Trends for 2016 9 Take Content Marketing to the Next Level Get Over Our Fear of Video 75% of executives watch work-related videos at least once a week, and. an organization's individual situation. even rethink their organization. Look for.
  • AMPLIFINITY  |  THURSDAY, FEBRUARY 11, 2016
    [Organization, Work] I had 5 awesome C-level sales meetings in one week. Here’s the secret to how I got them.
    If you are working with enterprise level customers or prospects there are often many potential new prospects inside that same customer waiting to hear your value proposition. board member referred me to an executive at another company: In my role as CEO, I’m fortunate to work with a terrific board of directors. Awesome.
  • HUBSPOT  |  THURSDAY, FEBRUARY 11, 2016
    [Organization, Work] 20 Nerdy Valentine's Day Gifts for That Special Someone
    Give the gift of organization this Valentine's Day with these adorable little "cord huggers." but I work closely enough with a few hardcore cat ladies to know that in order to win them over, you've got to win over their cat first. Roses are red, violets are blue, Valentine's Day is coming. and you didn't think this one through.
  • KOMARKETING ASSOCIATES  |  THURSDAY, FEBRUARY 11, 2016
    [Organization, Work] Client Newsletters: Do They Belong in Your B2B Marketing Mix?
    Email marketing is one of those things many marketers feel like they “should” do, but the fact remains that B2B email marketing strategies differ for each organization. Because the average working professional gets about 122 business emails per day according to Radicati , your email messaging must be on point. Be an Industry Resource.
  • BIZNOLOGY  |  THURSDAY, FEBRUARY 11, 2016
    [Organization, Work] Why 9Round should be using SOCi for social media management
    So, while there are so many unique things that SOCi can do , I’m only going to discuss a very unique feature that makes them the darling of multi-family residence management companies, multi-location dental management companies, and national brands: the ability to organize lots of brand locations under one cohesive social media brand!
  • HUBSPOT  |  THURSDAY, FEBRUARY 11, 2016
    [Organization, Work] Lead Generation: A Beginner's Guide to Generating Business Leads the Inbound Way
    It's a solution that can save your business or organization from being that annoying, disruptive cold caller who is ruining spaghetti nights for pasta lovers all over the world. So instead, I say, "I work on finding unique ways to attract people to my business. We've all been through it. the phone rings. What is a Lead? right?
  • ACT-ON  |  THURSDAY, FEBRUARY 11, 2016
    [Organization, Work] Why Customer Experience is the Hot New Thing in Marketing
    It’s old-fashioned, but it works: Be good to your customers. Don’t forget to tweet your thanks when social works for you. ). Examples of this are almost any company with the word “organic” or “sustainable” in its mission statement, or companies that dedicate a percentage of profits to a charity or a community they do business in.
  • CMO ESSENTIALS  |  WEDNESDAY, FEBRUARY 10, 2016
    [Organization, Work] Does Marketing Own the Voice of the Customer?
    ” As it turns out, however, in the various organizations in which I have worked (all B2B), this does not seem to be unequivocally the case. ” As Woo and Minkara emphasize, the integration of data and insight from across the organization is critical to getting CCPD right. Their responses can be found in Figure 2.
  • PAUL GILLIN  |  WEDNESDAY, FEBRUARY 10, 2016
    [Organization, Work] Five Often-Overlooked Reasons Senior Executives Should Use Social Media
    When Bill Gates compliments Code.org on Twitter, he’s giving that organization a publicity boost. 4. Building thought leadership – Most organizations want their executives to exhibit thought leadership, but placing articles in management magazines is both time-consuming and unpredictable. Why would I want to be on Twitter?
  • HUBSPOT  |  WEDNESDAY, FEBRUARY 10, 2016
    [Organization, Work] 10 Simple Edits That'll Instantly Improve Any Piece of Writing
    Because by the end of it, you’ll be armed with 10 powerful, uber-specific editing actions that’ll make your copy more addictive, engaging, and compelling than it was before you got to work revising it. Bullets and numbered lists will: Organize your text, making it more scannable and digestible. It gets your attention, right?
  • HUBSPOT  |  WEDNESDAY, FEBRUARY 10, 2016
    [Organization, Work] 22 Handy Slack Hacks Everyone Should Know
    Whether you use Slack for different groups and want to stay organized, or you just want to personalize the look and feel of your account, you can adjust your theme by selecting your name in the top left corner. Starring requests and files that you need to work on makes it easy for you to create a to-do list on the fly. Dates and times.
  • BIZIBLE  |  TUESDAY, FEBRUARY 9, 2016
    [Organization, Work] Rethinking Cost Per Lead, Why So Many B2B Marketers Chase False Leads
    It’s exactly like the kind of work being done right now in the NBA to track every move of every player on the court. Next, we organize lead volumes by industry. Statistical models in sports and marketing attribution have a lot in common. Both are technologies that improve forecast accuracy. What Cost Per Lead Measures. Conclusion.
  • ANNUITAS  |  TUESDAY, FEBRUARY 9, 2016
    [Organization, Work] 3 Demand Generation Lessons Learned in 2015
    One of the best things about working as a Demand Generation consultant is that I get to constantly learn new things. The personalities and styles are always different and sometimes, even the culture as we work with global companies. And you won’t know this until you start working with the tool. So what should I have done?
  • HUBSPOT  |  TUESDAY, FEBRUARY 9, 2016
    [Organization, Work] 6 Ways That Nonprofits Can Improve Their Keyword Research
    When your organization is easier to find on Google and Bing, you’ll generate more visibility around your work. Get 5 people in a room with a whiteboard, and start brainstorming a list of topics that are important to your organization. Replicate what works, nix what doesn’t, and keep forging ahead with small, steady tests.
  • CHIEFMARTECH  |  TUESDAY, FEBRUARY 9, 2016
    [Organization, Work] What to expect when you’re expecting #MarTech next month
    It’s a unique opportunity to meet many of the vendors that you’ve either worked with or considered working with in person — and to serendipitously discover new companies offering capabilities that you may have never even imagined. We’re 6 weeks away from the next MarTech conference in San Francisco. Siri anyone?
  • WEBBIQUITY  |  TUESDAY, FEBRUARY 9, 2016
    [Organization, Work] 45 Phenomenal Email and Mobile Marketing Stats
    Email marketing works—for both sellers and buyers. Mobile accounted 45% share of US organic search traffic in the first part of 2015 (based primarily on retail / B2C client data). The iPhone (18%) and iPad (12%) alone contributed a combined 30% of organic search traffic. ( e-Strategy Trends ). And 72% of U.S. Enjoy! Payfirma ).
  • ACT-ON  |  TUESDAY, FEBRUARY 9, 2016
    [Organization, Work] Why Brand Consistency Matters to B2B Companies (+ 1 Brand SEO Hack)
    That works to a point. At some point on your timeline, your company begins to grow up and your brand matters enough for you to polish it (if necessary) and then make sure it’s being used consistently across your entire organization. You’re at risk, from within and without your organization. What’s working? Volvo = safety.
  • BLUE FOCUS MARKETING  |  MONDAY, FEBRUARY 8, 2016
    [Organization, Work] At #IBMConnect, @Jeff Schick Demos #IBMVerse and Unveils #ProjectToscana IBM #SocBiz
    At the forefront of the this new social employee push is Jeff Schick , GM Enterprise Social Solutions, who said, “More engaged employees lead to more engaged customers—and more successful organizations. Working Smarter with IBM Verse. Last week, I had the pleasure of attending the IBM Connect Conference 2016 in Orlando, Florida.
  • ACTIVEDEMAND  |  MONDAY, FEBRUARY 8, 2016
    [Organization, Work] The Importance of Marketing Automation
    The purpose of a marketing automation platform is to streamline sales and marketing organizations by replacing time-wasting procedures with automated solutions. Software platforms and technologies designed so that marketing departments and organizations can more effectively market on multiple online channels (i.e.
  • FATHOM  |  MONDAY, FEBRUARY 8, 2016
    [Organization, Work] Why The New York Times Will Always Have Better Content Than You (If You Don’t Read This Blog)
    It’s won more Pulitzer Prizes than any other news organization (117, to be exact). It’s important to note, though, because a content tilt won’t work if there isn’t an audience that cares about it. Simply put, that’s a waste of time because it will not work. It goes without saying, but I’ll say it anyways. Probably not so hot.
  • BIZNOLOGY  |  MONDAY, FEBRUARY 8, 2016
    [Organization, Work] Time to abandon spray-and-pray lead generation
    That means lead generators have to work existing lists harder, resort to lower quality lists, and even engage in shenanigans like the case outlined above to meet lead guarantees. Sales and marketing groups work arm-in-arm on account strategies. A couple of years ago, a client told me he was having some lead quality problems.
  • CONTENT STANDARD  |  MONDAY, FEBRUARY 8, 2016
    [Organization, Work] How the Voice of the Customer Can Course-Correct Your Product Roadmap
    We know that our customers’ needs change due to internal and external pressures, and new marketing technology starts to impact the way our customers’ organizations function. There comes a point in product development where the team is ready to give a sneak peek of what they’ve been working on. Do They Need It?
  • HUBSPOT  |  MONDAY, FEBRUARY 8, 2016
    [Organization, Work] How to Use Hashtags on Twitter, Facebook & Instagram
    Let's explore what a hashtag is, why they're so great, and how they work on Twitter, Facebook, and Instagram. It also works consistently on cell phones -- whereas, for example, the star key doesn't. How Hashtags Work On Twitter, Facebook & Instagram. How Hashtags Work on Facebook. What Does 'Hashtag' Mean? https://t.co/UyrudFlqwy
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, FEBRUARY 8, 2016
    [Organization, Work] The uncomfortable state of content marketing metrics
    Here’s how he broke the news: In our 2016 Content Marketing Benchmarks, Budgets, and Trends research (conducted in partnership with MarketingProfs), the effectiveness rate for B2B organizations actually went down (from 38 percent in 2015 to 30 percent in 2016). But it doesn’t always work that way. This is not good. No idea.
  • CHIEFMARTECH  |  SUNDAY, FEBRUARY 7, 2016
    [Organization, Work] Hacking Marketing: Rethinking Marketing Management in a Software World
    Through trial and error in millions of software projects, successes and failures, they have discerned some of the underlying patterns of what works and what doesn’t — and why — when wrangling the digital dragon. How to use Kanban boards to visualize workflow and coordinate a large number of priorities and work-in-progress.
  • HALEY MARKETING  |  FRIDAY, FEBRUARY 5, 2016
    [Organization, Work] Watch your Tone! Does Your Copy Reflect Your Brand?
    Durable flooring where work boots are welcome? Choose the tone of your copy wisely, marry it with the right design and imagery and you’ll have an accurate reflection of your business, ensuring that you attract clients and candidates that will work well with you. Adds a little whimsy to reflect a work hard/play hard business philosophy.
  • DISCOVERORG  |  FRIDAY, FEBRUARY 5, 2016
    [Organization, Work] 3 Tips for Embarking on an Account-Based Selling Program
    As seen in the Cloudera study, ABS works. Don’t miss the boat – get started with ABS in your organization today by using the following tips: 1. Being aware of developments at your prospect organization before the competition is essential in Account-Based Selling. Be The Expert. Then click Save Search. Stay Up To Date.
  • WEBBIQUITY  |  FRIDAY, FEBRUARY 5, 2016
    [Organization, Work] 14 Content Marketing Tools to Help Your Business Grow
    While getting additional budget or headcount approved may be tough, there are other options to help create more content (other than just working more hours). Organize just about any type of content creation project with this tool. Guest post by Joan Guilbert. Buffer. Yoast. MailChimp. PRWeb. Tweriod. Bundlr. Trello. IFTTT. Pocket.
  • ACT-ON  |  FRIDAY, FEBRUARY 5, 2016
    [Organization, Work] Marketing Challenges in Regulated Industries, Part 2: Finance and Public Companies
    FINRA, a private corporation acting as a self-regulatory organization, holds a strict set of rules to make sure the United States securities industry operates fairly and honestly. While time-consuming, it’s also worthwhile – it gives you the edge to work within FINRA’s parameters to create ideal marketing content. Finance. FINRA.
  • HUBSPOT  |  THURSDAY, FEBRUARY 4, 2016
    [Organization, Work] How to Prep Your Online Store for a Celebrity Endorsement with the Likes of Beyoncé
    Starting up a business is hard work. Flash Tattoos preparation on its backend paid off, and worked in its favor. It’s never too soon to reach out to an influencer you want to work with and start brainstorming ways you could collaborate. Any successful entrepreneur will tell you that. Preparing for a Spike in Visitors. Ecommerc
  • BIZIBLE  |  THURSDAY, FEBRUARY 4, 2016
    [Organization, Work] 9 Reasons B2B Sales Teams Are Huge Fans of Marketing Attribution
    This disconnect is one of the biggest contributors to marketing and sales conflict and misalignment. “In working with previous organizations with little attribution data," Joyce said, "Marketing was tasked with bringing in leads. Everyone’s working within the same system. How does attribution change how the sales team sells?
  • FATHOM  |  THURSDAY, FEBRUARY 4, 2016
    [Organization, Work] Fathom SEO Pulse #56: Why You May Not Be in Local Results & More
    When You Rank High Organically But Not Locally (Case Study)”. When writing a blog, or any other piece of digital content, it may be very tempting to copy and paste an image you found online into your work. Here’s the latest SEO news: “Google’s FAQ on HTTP to HTTPS Migration”. Looking to migrate your site from HTTP to HTTPS?
  • ION INTERACTIVE  |  THURSDAY, FEBRUARY 4, 2016
    [Organization, Work] 5 Ways to Improve Your Lead Quality
    Poor lead quality affects the entire organization, and if you have poor lead quality then you have an underperforming sales team and the result is far fewer closed deals. To combat this and keep all teams on the same page we suggest working together to understand interest points in your content. What does that mean? Always be testing!
  • ANNUITAS  |  THURSDAY, FEBRUARY 4, 2016
    [Organization, Work] It’s More Than a Job – 3 Ways to Maximize Internships
    It is audition time, and after years in a classroom, you need to find out if you have what it takes to make it outside the walls of campus and to understand what types of work and environments are the best fit for you. In fact, you will be learning something new everyday when interning or working as a professional in your field.
  • MODERN B2B MARKETING  |  THURSDAY, FEBRUARY 4, 2016
    [Organization, Work] Beyond Views and Downloads: Use More Advanced Content Analytics
    Direct lead generation can occur in two different ways: A prospect converts immediately after reaching a landing page on your website, as a result of an ad, organic search, social media post, etc. Is that ebook you recently published working better to attract a practitioner or decision-maker crowd? In terms of lead generation that is. Any
  • HUBSPOT  |  WEDNESDAY, FEBRUARY 3, 2016
    [Organization, Work] How to Keep your School Blog Interesting
    What would parents want to know about how parent-teacher partnerships work? Organizing and Planning Your Blog Topics. Your school's blogs are the catalyst of your inbound marketing strategy. Marketers who prioritize blogging are 13x more likely to see positive results from their marketing efforts. So human readers love them. Educatio
  • HINGE MARKETING  |  WEDNESDAY, FEBRUARY 3, 2016
    [Organization, Work] Latest Marketing Trends That Will Grow Your Tech Firm
    Firms understandably seek to organize their efforts around the latest marketing trends, but always with an eye toward growth. At Hinge, we understand how Visible Experts SM can positively affect the firms they work for, and that benefit is both widespread and pervasive. And so it is with marketing. The solution? Referrals help us grow.
  • HUBSPOT  |  TUESDAY, FEBRUARY 2, 2016
    [Organization, Work] 8 Things to Do Before Interviewing Someone for Your Team
    Hiring the right talent for your organization has a direct impact on maintaining your competitive edge, so it is crucial that you don’t screw it up by short-changing the preparation required for the interview process. Reciprocal respect in the referral game is how this works. Hiring talent is scary. Twitter and YouTube, yes. Refrain.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, FEBRUARY 2, 2016
    [Organization, Work] What CMOs Can Learn From Two Super Bowl Legends
    would say… ‘we all are going to get yelled at when we get to the sideline so let’s work together and stay together.’ Some of the most important things are the values of professionalism, being on time, teamwork and work ethic. For us, it took countless hours of practice and working together to develop it.
  • FATHOM  |  TUESDAY, FEBRUARY 2, 2016
    [Organization, Work] Skills for the New Marketer
    ’ Those insensitive to the needs of others will have a difficult time spurring positive buyer reactions to their work … or co-designing strategy, messages and promotion in an increasingly interdependent, interdisciplinary world that demands the artful bridging of specialties. Then I got to thinking: What does a marketer do?
  • KOMARKETING ASSOCIATES  |  TUESDAY, FEBRUARY 2, 2016
    [Organization, Work] Miss This One Thing & B2B Marketers Will Never Demonstrate ROI
    Last month, I presented our online marketing capabilities to a set of decision makers interested in working with us. So how can marketing and sales work more closely to improve lead quality and track performance from form submission to closed sales? Can Your Organization Truly Define Marketing ROI? understand their skepticism.
  • BIZNOLOGY  |  TUESDAY, FEBRUARY 2, 2016
    [Organization, Work] Use Instagram as the starting point to promote your business online
    But I really don’t mean to gum up the works. I recently ended my stint as Content and Social Media Chair of  MIT Enterprise Forum here in DC and I got to play with the levers and strings of personally promoting online via social media and also trying to get everyone else on the Board to Tweet, Tumbl, and Facebook as well.
  • ANNUITAS  |  TUESDAY, FEBRUARY 2, 2016
    [Organization, Work] Top 5 Mistakes Content Marketers Will Make in 2016
    He wrote that “…more and more organizations are increasing their spend on content marketing, but only 30% can demonstrate the ROI from this spend.” It is getting easier to get the budget to create content, but without the proper strategy in place it is very easy to focus on the content that does not serve the buyer.
  • MODERN B2B MARKETING  |  TUESDAY, FEBRUARY 2, 2016
    [Organization, Work] Break Through on Email with Easy-to-Use KPIs
    This set of metrics is called your key performance indicators (KPIs) and should be very closely tied to your organization’s primary business goals. Metrics are critical for building success and identifying what works and what doesn’t. Be data-cated. So how can you craft a slammin’ email channel to drive value to your stakeholders?
  • HUBSPOT  |  TUESDAY, FEBRUARY 2, 2016
    [Organization, Work] The Nonprofit’s Guide to Email Nurturing for Membership Retention
    In addition to talking about our organization, make sure that you share news and updates about the communities that you serve--stories from ‘in the field,’ news, and updates provide great reading material here. Imagine that your organization is an entertainer and educator. What gives? There are many factors at play here. Even better?
  • HINGE MARKETING  |  TUESDAY, FEBRUARY 2, 2016
    [Organization, Work] AEC Marketing: The Upcoming Elections Demand Change
    And, even if a virtue is a differentiator, a client will not experience the value of your virtue until they’ve been working with your firm for some time. In a Forrester study last year, 74% of B2B buyers told Forrester they research half or more of their work purchases online. invite you to consider three questions. 1. Figure 1.
  • FATHOM  |  MONDAY, FEBRUARY 1, 2016
    [Organization, Work] Is Your Agency Holding You Hostage?
    And yet, 56% of clients surveyed felt their agencies seemed more interested in ‘selling their work’ than ‘solving our problems’. While there will always be snakes in the grass, marketers should be working with an agency they know they can trust; if there’s any doubt, it’s not a good fit. Does the word hostage sound a little harsh?
  • YOUR SALES MANAGEMENT GURU  |  MONDAY, FEBRUARY 1, 2016
    [Organization, Work] What Slice of Pizza Do You Need?
    Work on role playing the “discovery” process, the art of asking questions, probing for information and building trust and confidence is critical. The third action, with this client is to work them through an Account Plan. What Kind of Pizza Do You Need? Sell to the business outcomes-not the technology. Get started fast in 2016!
  • CONTENT STANDARD  |  MONDAY, FEBRUARY 1, 2016
    [Organization, Work] Don’t Be a Sea Sponge: Use Customer Data to Improve Digital Content
    They tell us what’s working and when we need to shift direction. As pointed out in a recent Forbes Insights survey of executives across a wide range of industries, customer data has historically been important to customer-facing organization such as banks and phone companies. Customer data—what would marketers be without it?
  • MODERN B2B MARKETING  |  MONDAY, FEBRUARY 1, 2016
    [Organization, Work] 5 Tools to Manage Your Freelance Content Team
    These are five types of tools that you can utilize to ensure that your content marketing campaigns stay organized and drive results : 1. Without a solid content management system in place, you’ll have a difficult time overseeing all your freelancers and their work. It shows who worked on which project and when. 2.Blogging  .
  • BIZNOLOGY  |  FRIDAY, JANUARY 29, 2016
    [Organization, Work] Integrating mobile video branding into the auto purchase funnel
    For the most part, today’s car shopper will consult a range of product review sites, manufacturer sites, and for some, enthusiast sites to begin working down the long list of makes based on segment, size, and function. Much of the discovery in this stage is still done at home or work via desktop, but it is shifting rapidly over to Mobile.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, JANUARY 29, 2016
    [Organization, Work] What Lies Ahead for Social Media in 2016
    Included among this list of ways to get people to sit up and take notice on social media is to show the softer side of your brand and declare your support of a worthy charitable organization. If it's Friday it must be Friday Five time, our weekly roundup of five stories from one specific topic. This week it's Social Media.
  • MODERN B2B MARKETING  |  FRIDAY, JANUARY 29, 2016
    [Organization, Work] 4 Marketing Lessons from YouTube Giants
    have actually been following the work of Casey for the last year, and through Casey’s content, I was introduced to another New York-based entrepreneur and YouTube personality, Gary Vaynerchuk. What does your company or the company you work for actually do? Or maybe you run an organic farm producing the finest dairy products?
  • HUBSPOT  |  FRIDAY, JANUARY 29, 2016
    [Organization, Work] How We Increased Organic Traffic by Over 50% Using Technical SEO Updates
    More importantly, we'll show you what we did to fix them and how these solutions resulted in us growing our organic traffic by more than 50% in just one month. If this works well, we could see a number of blog posts all receive a ranking boost as a result. Click here to learn more about how they work. ). Yikes. Why Is This Good?
  • ANNUITAS  |  THURSDAY, JANUARY 28, 2016
    [Organization, Work] Heads Up Sales…Change Is Coming
    One of the things I hear most often as we work with clients or when I speak to marketing professionals is, “We cannot change the sales process.” The thinking behind this is that sales has an established process in place and to disrupt that process would be detrimental to the organization and its ability to make it’s number.
  • FATHOM  |  THURSDAY, JANUARY 28, 2016
    [Organization, Work] Fathom SEO Pulse #55: Domain Structures, 301s Affecting Performance & More
    Here’s the latest SEO news: “International Domain Structures and SEO: What Works Best?”. Google is testing expandable product listing ads that would push down organic listings and take up “most of the above-the-fold” real estate. It isn’t official, but Google’s John Mueller says Google is working on it. link]. link]. link].
  • AVITAGE  |  THURSDAY, JANUARY 28, 2016
    [Organization, Work] Understanding the True Cost of Content in B2B Organizations
    ” When it customs to B2B marketing and selling content, it appears most organizations don’t know either. Research from the analyst firm SiriusDecisions (B-to-B Content Creation Costs and Outputs) shows B2B organizations are challenged to identify their true content spend. Even SiriusDecisions was surprised by the results.
  • KOMARKETING ASSOCIATES  |  THURSDAY, JANUARY 28, 2016
    [Organization, Work] Why Taking the “Mean Girls” Approach at Blog Writing Fails
    When writing a blog, organizations are quick to write about topics that are all about them and what they feel is important. When approaching blog writing, this type of strategy (or lack of) doesn’t work. In the end, the ‘Mean Girls’ approach does not work for writing blogs (or for becoming a decent human being). Why, you ask?
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, JANUARY 28, 2016
    [Organization, Work] 8 Steps to Guarantee Marketing Automation Success
    • Approximately 11 times more B2B organizations are now using marketing automation compared to those in 2011 (SiriusDecisions). Whether you implement the marketing automation solution or you hire someone to do it, you need to understand why it works for your business. Organize existing data to prepare for automation.
  • SALES ENGINE  |  THURSDAY, JANUARY 28, 2016
    [Organization, Work] Brawn vs. Brains: Shifting Your Content Strategy for a Noisy World
    This used to work more effectively when there was less noise, but because it still works, we’ll keep doing it. How many leads come through organic search, pay-per-click, etc.? like the content from these companies, but there’s just no way that I can read that much stuff. Engagement thins as volume grows. Very poor—like 0.05%.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, JANUARY 28, 2016
    [Organization, Work] The Internet of Things will be ruled by kids
    If everything is ready to go, why are so few companies pushing hard to make this work in the visionary ways we have been dreaming about? Do you really want to re-boot your house or car every day to make it work? The Internet of Things will take new resources and organizations that are run by data scientists. Nothing yet. Skills.
  • WEBBIQUITY  |  THURSDAY, JANUARY 28, 2016
    [Organization, Work] How to Make B2B Content Curation a Win-Win [Podcast]
    discuss how content curation has helped B2B companies I’ve worked with generate business results, as well as some of the personal value I’ve received from content aggregation and blogging, such as connecting with expert WordPress designers like Alice Elliott (a.k.a. What value does content syndication provide to B2B bloggers?
  • CINTELL  |  WEDNESDAY, JANUARY 27, 2016
    [Organization, Work] 29 Ways to Use Your Personas
    In a recent B2B marketing benchmark study we conducted, the majority of high-performing organizations used personas to guide messaging and tone of voice. Surprisingly, only 8.2% of those surveyed felt that at least 75% of their organization could confidently name their personas and key attributes. You Built Personas, Now What?
  • BIZIBLE  |  WEDNESDAY, JANUARY 27, 2016
    [Organization, Work] [Infographic] Do B2B Conversion Rates DROP On Fridays?
    The attribution data we were working with was very granular. Does your organization have this level of transparency in your marketing data Fridays are everyone’s favorite day at the office. But our Bizible marketing team posited that Fridays were a “terrible, horrible, no good, very bad” day for lead-to-opp conversion rates.
  • MODERN B2B MARKETING  |  WEDNESDAY, JANUARY 27, 2016
    [Organization, Work] How to Evolve Your Prospect Management in a Predictive World
    While this is essentially a good sign that your lead generation is working, unfortunately, when data systems don’t talk to each other or track prospect activity in the same way it can feel nearly impossible to interpret each customer breadcrumb for valuable insight. The current state of disconnect. So what does it mean for marketers?
  • SOCIAL MEDIA B2B  |  WEDNESDAY, JANUARY 27, 2016
    [Organization, Work] Content and Social Working Together for B2B
    While there is a lot of spending going on, the number of B2B organizations who feel they are doing an effective job at content marketing is significantly lower to less than a third of all B2B marketers—and more than half aren’t even sure of what success looks like.  How B2B CMOs Can Overcome the Content Challenge. From Branding Magazine.
  • HUBSPOT  |  WEDNESDAY, JANUARY 27, 2016
    [Organization, Work] Getting Inbound Buy-In from Your Media Sales Team
    Sales leaders would rather focus on familiar terrain that they know works: reaching out to potential prospects on LinkedIn and selling the same advertising solutions for years. But you know it works. Placement of that content and how it fits into your organic browsing experience. Keep in mind that you, Ms. Keep forging ahead.
  • HUBSPOT  |  WEDNESDAY, JANUARY 27, 2016
    [Organization, Work] The 10 Most Common Interview Questions (And How to Answer Them Perfectly)
    So when it comes time to interview again, you're left sweating and tripping over your words as you try to remember how you tied together your real passion of opening up a skydiving joint with your work optimizing paid search campaigns. This gives a great window into who the person is, not just what kind of work they do. No sweat.
  • HUBSPOT  |  WEDNESDAY, JANUARY 27, 2016
    [Organization, Work] Struggling With Impostor Syndrome? 9 Ways to Deal With It (Before It Hinders Your Success)
    But when your accomplishments are a result of your own knowledge, hard work, and preparation and you still feel inadequate. You might suffer from impostor syndrome if: You feel like you "got lucky" when you actually prepared well and worked hard. In this case, one might be as simple as, "I worked hard – and I always work hard.".
  • ACT-ON  |  WEDNESDAY, JANUARY 27, 2016
    [Organization, Work] 11 Top Tips For Developing YouTube Influencers
    Facebook can get more organic “day 1” views, while Instagram, Snapchat, Vine and the various new live streaming apps can each have more bite-sized immediacy and up-front influence in the short term. The cost of working with YouTubers is highly variable. But you can turn your minority share of voice to your advantage.
  • FATHOM  |  TUESDAY, JANUARY 26, 2016
    [Organization, Work] 10 Things You Should Know as a Paid Search Newbie
    Even if a business offers multiple products or services, these can still be combined in one account and can be organized accordingly within. Since setting up or restructuring account can be a lot work, AdWords provides a user with some great tools to help make completing tasks a little easier. What are these things? Where do you go?
  • BIZIBLE  |  TUESDAY, JANUARY 26, 2016
    [Organization, Work] Creating Unusually Good Marketing Dashboards, A Guide For Marketing Operations
    On this tour of the marketing dashboard you’ll see how we organize information and draw conclusions. While similar organizations accomplish similar goals, how they accomplish them can look very different. Organize Your Marketing Dashboard(s). At Bizible we organize dashboards based on job roles. This organic workflow.
  • KOMARKETING ASSOCIATES  |  TUESDAY, JANUARY 26, 2016
    [Organization, Work] 30 B2B Social Media Tips for 2016
    So, as it turns out, we still have work to do. Because, as it turns out, sometimes asking people to take an action…works. We’ve slowly watched as organic social reach gradually became less and less. If something doesn’t work, go ahead and try something new. Stop What’s Not Working. Great news, right!? Sort of.
  • 6SENSE  |  TUESDAY, JANUARY 26, 2016
    [Organization, Work] Forrester Report: 3 Pillars of B2B Marketing’s New Mission
    More than that, marketing will also begin owning the upsell and cross-sell process, working with customer success to create collateral that helps onboarding and implementation. To wrap up 2015, Forrester Research, Inc. published a report looking ahead to what they believe will be B2B marketing’s new mission in 2016. Latest
  • VERTICAL RESPONSE  |  TUESDAY, JANUARY 26, 2016
    [Organization, Work] Play Nice in the Inbox: 7 Tips for a Well-Designed Newsletter
    No matter your business, email marketing can work for you. Successful businesses work to ensure their newsletter designs are visually appealing and engaging to keep customers from immediately clicking the delete button. Keep it organized. Create a well-designed email newsletter with these helpful guidelines for newbies: 1.
  • VIDYARD  |  TUESDAY, JANUARY 26, 2016
    [Organization, Work] 35 Million Reasons To Say Thanks
    If the delivery of a video is “the next best thing to being there in person” and we deliver detailed analytics with respect to the viewer’s attention span (digital body language) I’m sure you can only imagine the impact we can have on your sales organization; from first day to first close and beyond. feel excited. Vidyardians.
  • TRADESMEN INSIGHTS  |  TUESDAY, JANUARY 26, 2016
    [Organization, Work] Social Media As a Profit Center
    People are already forming opinions about your organization and likely sharing them online. fully operational social media process at your organization will allow you to educate, engage and convert readers into leads. We’ve all heard the term “social media,” and you may have even been afraid to ask, “What the heck is that?!”
  • HINGE MARKETING  |  TUESDAY, JANUARY 26, 2016
    [Organization, Work] Business Development and the Multigenerational Workforce
    Growing up in a post-war era, they are committed, hard working and responsible. They started work offline and were the first to work online. It also contributes to how we attract and retain talent that can deliver on work sold. Thankfully, technical organizations are helping with innovations in training.
  • MARKETING CRAFTMANSHIP  |  MONDAY, JANUARY 25, 2016
    [Organization, Work] Why Your Fund Marketing Strategy Isn’t Working
    Some businesses succeed financially in spite of a poisonous or opaque internal culture, but never reach their full potential because the people who work there are not truly engaged. Working ON the Business …Most business owners are so focused on working AT the businesses (i.e.,
  • FATHOM  |  MONDAY, JANUARY 25, 2016
    [Organization, Work] Evaluating Marketing Agencies
    Does your in-house marketing work with an agency? If it’s like most brands (roughly two-thirds, to be exact), it’s working with 2 or more. The best agencies make your business their business, and they take personally the results of their work. They treat you as one of their own, an extension of their organization.
  • BIZIBLE  |  MONDAY, JANUARY 25, 2016
    [Organization, Work] Here’s How Switching To Multi-Touch Attribution Changed The Way We Do B2B Marketing [Data]
    Why We Switched To Multi-Touch. A few months ago, the marketing organization here at Bizible switched from a first-touch attribution model to a multi-touch (W-shaped and Full-Path) attribution model to measure our marketing team’s impact on the company’s bottom line. Social, Organic Search, And Direct. Organic Search. Social.
  • VIDYARD  |  MONDAY, JANUARY 25, 2016
    [Organization, Work] Understanding the 4 Pillars of Content Marketing
    Content marketing is hard — and, arguably, the explosion of software solutions that are designed to make content marketing easier for B2B organizations isn’t exactly helping. If your content isn’t strategically organized to facilitate discoverability, you risk having your visitors bounce and finding the answers they seek elsewhere.
  • CMO ESSENTIALS  |  MONDAY, JANUARY 25, 2016
    [Organization, Work] Brand Loyalty: Ethical Data Practices Matter!
    Hackers are persistent and relentless, as 2015 proved , and prey on global organizations that have access to terabytes of user data – data that, in many cases, wasn’t consensually given to organizations or was saved despite consumers asking for it to be deleted. So, what is an organization to do? Personification. Profile.
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