• CONTENT STANDARD  |  SATURDAY, APRIL 30, 2016
    [Organization, Work] How to Deal with Direct Traffic Source Data in Your Content Analytics
    Medium is defined by Google as “the general category of the source, for example, organic search (organic), cost-per-click paid search (CPC), Web referral (referral).” ” How Referral Traffic Works. Your ability to know your audience personally will set you apart from your competition.
  • MADISONLOGIC B2B WHITE PAPERS  |  FRIDAY, APRIL 29, 2016
    [Organization, Work] Moneyball for Sales & Marketing
    at the start of a sales process might work well, while using competitive differentiation documents near the end. pieces of collateral work best. Understand your collateral batting order, and choose what works at different. repeatedly may work for a while. have to look back and see what has worked in this scenario.
  • THIRD AND TWO B2B WHITE PAPERS  |  FRIDAY, APRIL 29, 2016
    [Organization, Work] Smart B2B Advertisers are Focusing on Immediate, Linear Approaches
    organizations to hire her / him because with. That organization will usually fail to. medium-sized organizations, non-profits and. Three 'better ideas' that work well. Organizations measure success by the exposure. organizations never stop to consider their digital. Legendary Ad Executive David. acquisition.
  • AGGREGAGE B2B WHITE PAPERS  |  FRIDAY, APRIL 29, 2016
    [Organization, Work] B2B Marketing Trends for 2016
    Ambal Balakrishnan, Head of Marketing and Strategy, Click Documents [link] B2B Marketing Trends for 2016 9 Take Content Marketing to the Next Level Get Over Our Fear of Video 75% of executives watch work-related videos at least once a week, and. an organization's individual situation. even rethink their organization. Look for.
  • AGGREGAGE B2B WHITE PAPERS  |  FRIDAY, APRIL 29, 2016
    [Organization, Work] B2B Marketing Trends for 2016
    Ambal Balakrishnan, Head of Marketing and Strategy, Click Documents [link] B2B Marketing Trends for 2016 9 Take Content Marketing to the Next Level Get Over Our Fear of Video 75% of executives watch work-related videos at least once a week, and. an organization's individual situation. even rethink their organization. Look for.
  • AGGREGAGE B2B WHITE PAPERS  |  FRIDAY, APRIL 29, 2016
    [Organization, Work] B2B Marketing Trends for 2016
    Ambal Balakrishnan, Head of Marketing and Strategy, Click Documents [link] B2B Marketing Trends for 2016 9 Take Content Marketing to the Next Level Get Over Our Fear of Video 75% of executives watch work-related videos at least once a week, and. an organization's individual situation. even rethink their organization. Look for.
  • ACT-ON B2B WHITE PAPERS  |  FRIDAY, APRIL 29, 2016
    [Organization, Work] Rethink Marketing
    their programs, and prove their contribution to value. “ “ Matt Heinz President, Heinz Marketing CRM systems organize your. 92% of marketing organizations say that brand marketing, demand generation, and customer marketing functions are at. organizations aligned under a cohesive strategy? of marketing organizations.
  • MADISONLOGIC B2B WHITE PAPERS  |  FRIDAY, APRIL 29, 2016
    [Organization, Work] Interactive 24x7 Content: Why Online Presentations Belong in Every Digital Content Strategy
    content has led cutting-edge organizations to begin working a new. Every organization of any size has dozens if not hundreds. From marketing to sales to training to investor relations, business presentations structure and organize. In fact, potential online presentation content is all around us in every organization.
  • BLUE FOCUS MARKETING  |  FRIDAY, APRIL 29, 2016
    [Organization, Work] Your Employee is the Voice of your BRAND #Business #Marketing #Branding
    Watch the video below for a more detailed explanation on how this works. And this matters: a 2013 brand hare study found that 92 percent of people prefer to do business with an organization that shares their beliefs, a practice Apple has employed time and again to get both employees and customers to rally around their brand.
  • HINGE MARKETING  |  FRIDAY, APRIL 29, 2016
    [Organization, Work] What Buyers Want: The Buyer’s Selection Process
    Because the questions were open-ended and many responses were similar, we organized the answers into 11 categories. Buyers are looking for answers to a range of questions: Will qualified people be doing the day-to-day work? Will the people who sold the work be involved in the engagement? Is the firm known for doing great work?
  • CONTENT STANDARD  |  FRIDAY, APRIL 29, 2016
    [Organization, Work] Why Facebook’s Future Is Brighter Than All of Social Media’s
    Twitter spent the majority of its time perfecting its in-stream advertising solutions, tinkering with its news feed to deliver an array of media to users, introducing new features to organize real-time moments, and completely overlooking consumer trends, such as people’s growing preference for visual and ephemeral content.
  • HUBSPOT  |  FRIDAY, APRIL 29, 2016
    [Organization, Work] Strategies to Drive Member Engagement
    That’s because your members are engaged with your organizations for reasons that are beyond materialistic. They care about your mission and work. Your most engaged members deserve special recognition because the offer the most value to your organization. Over time, you’ve collected a wealth of data on your members. Nonprofit
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, APRIL 28, 2016
    [Organization, Work] Thoughts, Ideas, Quotes, and Insights from MME16
    Imagine that you could provide everything they need, so they didn't need to go anywhere else and work with any other company. It may not be entirely realistic, but how does it work scaled down to your industry or product category? And the Markie finalists are doing some great work. Customer Experience. Jeffrey L.
  • CONTENTLY  |  THURSDAY, APRIL 28, 2016
    [Organization, Work] How 3 U.K. Companies Became High-Class Publishers
    The content is organized into four sections: Trends, Places, Economy, and Industry. In a broader context, the work boosts awareness of JLL and shows off its creative side. Keeping content fresh is vital and something we work hard at,” Little said. This is really encouraging and makes this a very exciting space to work in.
  • SNAPAPP  |  THURSDAY, APRIL 28, 2016
    [Organization, Work] 6 Different Ways to Organize Your Marketing Stack
    When it comes to organizing your  marketing technology stack , there’s no “one size fits all” approach. Each company has different needs and objectives, so it’s no surprise that the number and  type of tools  within an organization’s stack can have a high level of variance. Concept: How effective is the organization of your stack?
  • KOMARKETING ASSOCIATES  |  THURSDAY, APRIL 28, 2016
    [Organization, Work] 4 Time Saving Tools in Google Analytics
    Work smarter, not harder. Dashboard can also help expedite data sharing across individuals and organizations, as a pre-configured Dashboard is easier to share than multiple standard reports that could include irrelevant data to the analysis or discussion. On January 7, 2014, Avinash Kaushik introduced us to the “ Reporting Squirrel ”.
  • HINGE MARKETING  |  THURSDAY, APRIL 28, 2016
    [Organization, Work] 5 Criteria for Selecting A Professional Services Marketing Firm
    If they make excuses about being too busy with clients’ work to attend to their own marketing, don’t buy it. Make it a priority to work with a marketing firm that will push itself and its clients. Have they written or presented to trade organizations aligned with your core business? You’re trying to grow the firm.
  • VIDYARD  |  THURSDAY, APRIL 28, 2016
    [Organization, Work] How to Use Pacing in Your Video Soundtrack – 5 Considerations
    Notice the space between the organ chords and how long the chords are held for while they are hurrying to board the ship. Fast and driving drums are typically characteristic in music that works for a fast cut action scene. So, you’ve found the perfect music for your next video. Now it’s time to get splicing! What is Pacing? Last Name*.
  • BIZNOLOGY  |  THURSDAY, APRIL 28, 2016
    [Organization, Work] What is Outside-In Marketing?
    The chapters are organized by the typical executive journey towards embracing outside-in marketing: Risk aversion : Any new paradigm demands a major shift in thinking. Going from inside-out to outside-in marketing is a huge paradigm shift. A lot of the executives we have worked with initially resist the new paradigm. It was too deep.
  • HALEY MARKETING  |  THURSDAY, APRIL 28, 2016
    [Organization, Work] An Unedited and Unfiltered Open Letter to the Staffing Industry on Social Media
    In 3 years I’ve worked with close to 100 staffing and recruiting firms across the country. By first sitting down and establishing your WHO.you can then work to develop your HOW. Giving people a glimpse of something that they could truly otherwise only imagine. Most importantly, I’ve seen the staffing industry shift. Staffing Firm X?
  • FATHOM  |  WEDNESDAY, APRIL 27, 2016
    [Organization, Work] This Week in Publish or Perish: How to Remove Slack Using Salesforce Chatter
    After an eight hour work day, do you feel like you spent 18 hours in meetings? Though Salesforce is traditionally known as a Customer Relationship Management system, its Chatter application encourages streamlined collaboration across an organization. Does the thought of opening your email Monday morning stress you out? Building Groups.
  • HINGE MARKETING  |  WEDNESDAY, APRIL 27, 2016
    [Organization, Work] C-Level Skills Required for Marketing: Making a Place at the Table for CMOs
    While a CMO doesn’t have to be expert at the skills required for marketing analytics, what a C-level marketer will bring to the table is an understanding of how your marketing tools and channels form a picture of what’s working and what’s not. SEE ALSO:   How to Drive Organic Growth: 5 Proven Strategies for Professional Services Firms.
  • HUBSPOT  |  WEDNESDAY, APRIL 27, 2016
    [Organization, Work] How to Become a Better Public Speaker: The Unlikely Exercise That Helped Unlock My Potential
    And when your company wants you to be a public-facing spokesperson for the organization, how can you say no? Confident in yourself to accomplish whatever you set out to -- in work or in life. In the early days of HubSpot, I wore a lot of different hats -- some of which fit me pretty well. How did I know this? But I’d never bombed.
  • CONTENTLY  |  TUESDAY, APRIL 26, 2016
    [Organization, Work] Beyond the Blog
    Facebook has pushed its organic and paid video options heavily, with its platform receiving over 100 million daily hours of video viewing time each day. The SXSW program is always a great barometer of dominant buzzwords. Take “content marketing.” This year, the term appeared nearly 1,200 times in the schedule. You can all join me!”
  • BIZIBLE  |  TUESDAY, APRIL 26, 2016
    [Organization, Work] How Companies With More Than 100 Employees Measure Account-Based Marketing [DATA]
    As we know, ABM isn’t an all-or-nothing strategy for most organizations. As ABM develops and becomes an established marketing strategy at these organizations, we expect to see the primary metric shift down the funnel towards revenue generation. ABM vs. Demand Gen. Today, many are still dipping their toes in the ABM water. Conclusion.
  • FATHOM  |  TUESDAY, APRIL 26, 2016
    [Organization, Work] Growing Demand for Account-Based Marketing
    While their counterparts in B2C marketing have recognized the substantial benefits of real-time communication and individual targeting that accompany digital, B2B organizations seem to struggle with identifying the benefits digital poses for them. B2B marketers are notorious for their hesitance to adopt digital marketing tactics. Blog Feed
  • HINGE MARKETING  |  TUESDAY, APRIL 26, 2016
    [Organization, Work] B2B Marketing Strategies that Raise Visibility and Win New Business
    Although each strategy helps build visibility in different ways, it’s important to pay attention to how they work together. Over time, this kind of organic linking has an upward effect on your web authority, and is rewarded by search engines giving your site higher page ranking. what goes? What are these strategies? Link Earning.
  • BIZNOLOGY  |  TUESDAY, APRIL 26, 2016
    [Organization, Work] Launching your social campaign with guns blazing!
    When it comes to campaigns like this, I get the explicit OK for me to leverage my own personal social networks — that’s why I work so hard on developing my 79 Klout — because the only online influencer I can 100% rely on is me. So many worthwhile organization and companies have very many followers. followers.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, APRIL 26, 2016
    [Organization, Work] Why the CMO Is So Vital In the Brand/Agency Relationship
    As if the CMO doesn't have enough on his or her plate, they need to be fully cognizant of this ever-shifting dynamic between their brand and their agency(s) and the effects it can and is having on the entire organization. " — progressive marketing leaders within brands are embracing new and closer working relationships.
  • CHIEFMARTECH  |  TUESDAY, APRIL 26, 2016
    [Organization, Work] Matrixed marketing tech: Delphic Digital’s winning Stackie
    The requirement for submitting work to the Stackies was to “create a single 16×9 slide that visually organizes your marketing technology stack however you think best represents the way you think of it.” We saw this as our chance to show how Delphic thinks about Marketing Technology and also contribute to a good cause. Not much.
  • BRANDPOINT  |  TUESDAY, APRIL 26, 2016
    [Organization, Work] The Good, The Bad, The Meh: 3 Branded Facebook Posts That Missed The Mark
    GRAIN-OF-SALT WARNING: Different things work for different brands. Find what works for you and your brand and go for it. 1.  Mic is a media organization with a Facebook audience of over 1.5 The Star Tribune is a legacy media organization and has been a Twin Cities staple since the 1860s. The image. million users. Its 1.4
  • YOUR SALES MANAGEMENT GURU  |  TUESDAY, APRIL 26, 2016
    [Organization, Work] Life Enrichment: Is your campsite in better shape than before you arrived?
    This past weekend, I helped organize a golf tournament and community fund raiser for our volunteer fire department. sustain itself and to help protect our lives.  We had over 55 people working on the committee to help pull off the event, all had differing levels of responsibilities, and everyone pitched in with a smile.  Is it cleaner?
  • KAPOST  |  TUESDAY, APRIL 26, 2016
    [Organization, Work] Tips for Optimizing Google’s Knowledge Graph Box for Your Brand
    Tip 2: JSON-LD in the HTML Header Works Well. It still uses the Schema.org Organization schema , but has been translated into JSON-LD format. We also tried Schema markup to provide Google with our official logo, but it didn’t work for us—probably because of the “display:none” tag. The longer version is more complicated. Great!
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, APRIL 26, 2016
    [Organization, Work] Does Your Blog Deliver a Positive User Experience?
    In a Google survey , 48% of responders said that if a site didn’t work well on their smartphones, it made them feel like the company didn’t care about their business. User-focused navigation – “We also created navigation that isn’t based on how our organization is structured but is based on how people search for topics.”
  • HUBSPOT  |  TUESDAY, APRIL 26, 2016
    [Organization, Work] How to Do Market Research: A Step-by-Step Guide to Understanding Your Buyer's Journey
    These resources are designed to help you organize your audience segments, collect the right information, select the right format, and so on. This will vary for every organization, but here are some additional guidelines that will apply to just about any scenario: Shoot for 10 participants per persona. Go where they're going, of course.
  • WEBBIQUITY  |  TUESDAY, APRIL 26, 2016
    [Organization, Work] What “Industry Presence” is — and Why It Matters to Online Visibility
    In terms of specific tactics within the marketing mix, industry marketing entails activities like: exhibiting, sponsoring and/or speaking at trade shows and other industry events; working with industry analysts (conducting briefings, participating in research, sponsoring reports, etc.); and. This post originally appeared on WPOinc.
  • IKO-SYSTEMS  |  MONDAY, APRIL 25, 2016
    [Organization, Work] The Unseen Problem with Inbound Leads and How to Fix It
    By using a savvy balance of outbound lead generation with inbound proficiencies, organizations can increase qualified leads and their conversions in short order. This leaves 30% to work with. Freed from the tedious side of prospecting work, reps can send automated and targeted email engagement scenarios to qualified leads.
  • HINGE MARKETING  |  MONDAY, APRIL 25, 2016
    [Organization, Work] Marketing Skills for the Future
    It was either oriented toward B2C audiences or out of step with what works for professional services today. We focus on what actually works, not the latest theory or fad. And when what works changes, so does the training. Forget about finding someone who has all of the required marketing skill! Got a business-related question?
  • FATHOM  |  MONDAY, APRIL 25, 2016
    [Organization, Work] Blurred Lines: The De-Silo-ing of Marketing
    Between marketing and the rest of an organization. The only way to effectively accomplish this is to take down the walls between online and digital specialists and allow them to strategize and work together. This means that basic SEO and link building tactics simply will not work on their own. Between specialties. Social Media.
  • CONTENTLY  |  MONDAY, APRIL 25, 2016
    [Organization, Work] The Quest for the Perfect Headline
    ” Unfortunately, we’ve yet to find a story that works for that subject. As Ben Smith, BuzzFeed editor-in-chief, wrote two years ago: “The only real trick is that the work has to be good. Organizations are trying to appeal to as many people as possible, but that sometimes brings out the lowest common denominator.
  • BIZNOLOGY  |  MONDAY, APRIL 25, 2016
    [Organization, Work] 15 best Big Data companies and why they stand out
    It’s what organizations do with the data that matters. Eager to potentially accelerate those Big Data revenues, IBM expanded cloud-focused releases of Cognos while also working more closely with Watson-focused software. IBM Does your organization need guidance navigating Big Data ? source: McKinsey ). PALANTIR. ROUNDFOREST.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, APRIL 25, 2016
    [Organization, Work] What To Know When Selecting a New Email Service Provider
    Jumping to full volume too quickly will trigger blocking and filtering, destroying the reputation you’ve worked hard to build. Email senders typically see good delivery rates on new transactional IPs through what we call an organic warm up. Receiving ISPs track sender reputation predominantly by IP address. So what can you do?
  • HUBSPOT  |  MONDAY, APRIL 25, 2016
    [Organization, Work] Why Am I So Tired? A Deep Dive Into Our Need for Sleep
    While our bodies might remain (relatively) still when we sleep, our minds are hard at work. Other studies have found that sleep is crucial for our cellular, organic, and systemic functions. For example, one study found that people who went four days with almost no sleep saw their working memory reduced by almost 40% on average.
  • JUNTA 42  |  MONDAY, APRIL 25, 2016
    [Organization, Work] The Seductive Power of the Dark Side [Rented Land]
    Where Facebook once allowed brands to reach their audiences directly, organic reach has now plummeted to all-time lows. In this chart from Jay Baer, Facebook organic reach continues to spiral downward while Facebook’s stock price continues to jump. Now, before I get all worked up, let’s look a bit closer at the new business model. 
  • ACT-ON  |  MONDAY, APRIL 25, 2016
    [Organization, Work] 10 Very Smart People Weigh In on How to Rethink Marketing
    Finally, building skills in the organization to deal with having more data will be critical – people who can do the kind of analytics and data science available with today’s technology are in short supply. Much of the economy actually works this way already (financial services, healthcare, insurance, utilities, housing, etc.).
  • SNAPAPP  |  SUNDAY, APRIL 24, 2016
    [Organization, Work] 6 Different Ways to Organize Your Marketing Stack
    When it comes to organizing your marketing technology stack , there’s no “one size fits all” approach. In this post, we’ve pulled together six different ways companies are organizing their martech stacks so you can get an idea of how to shape your own. Concept: How effective is the organization of your stack?
  • HUBSPOT  |  SUNDAY, APRIL 24, 2016
    [Organization, Work] 3 Productivity Lessons From HubSpot Co-Founder Dharmesh Shah
    So last week, I asked him exactly how he approaches his work. Sleep Expert Laura Vanderkam says that people regularly report working more hours than they actually do. We’re used to glorifying professionals who work a lot. It’ll pay off in the long run. 2) Work on one task at a time. Successful founders are productive.
  • OPENTOPIC  |  FRIDAY, APRIL 22, 2016
    [Organization, Work] 5 Killer Reasons Why Account-Based Nurturing Is Critical to Your B2B Marketing Strategy
    Opentopic blog >> salesforce.com Having run a few different marketing organizations over last few years, I’ve become more intimately aware of how to drive leads into a CRM and how to continually email those leads using different types of lead nurturing programs. Marketing Technology Cmo undefined
  • DISCOVERORG  |  FRIDAY, APRIL 22, 2016
    [Organization, Work] 11 Tips to Get the Meeting and Not get Stood Up
    But I’ve also found that many of the strategies, which work specifically for a sales role, also translate over to customer success activities, external contractor management, and internal meetings (we all have those *special* team members who just can’t show up to meetings, much to the chagrin of their colleagues). Does that work on your end?
  • CONTENTLY  |  THURSDAY, APRIL 21, 2016
    [Organization, Work] OMG: You Won’t Believe What BuzzFeed Is Doing to Advertising
    Inside a conference room at BuzzFeed’s office near Madison Square Park in Manhattan, Adam Kelleher scribbled excitedly on a whiteboard, showing exactly how Pound works. As the name suggests, Hive’s goal is to make sharing information about which content works instantaneous. So we went to see them. as it is in the U.S.”
  • CAPTORA  |  THURSDAY, APRIL 21, 2016
    [Organization, Work] How Customer Modality Affects Top Of Funnel Marketing Success
    Methodical: Very organized and process-oriented. What works : Think about how you can give them smart, actionable content that can be consumed quickly. What works: Simple content that doesn’t give customers too many options is the best bet. What works : Personable, humanized content will hit home with these customers.
  • HINGE MARKETING  |  THURSDAY, APRIL 21, 2016
    [Organization, Work] Building Loyalty through Client Experience
    They see the success your firm has had with similar projects and look forward to working with you. At this point, the client is full of hope—eager to begin the work. Most firms are organized into functional silos (accounting, marketing, different disciplines, different offices). Before work has really begun, two paths emerge.
  • KAPOST  |  THURSDAY, APRIL 21, 2016
    [Organization, Work] Managing Content Marketing: My Life Before and After Kapost
    eating breakfast on an area rug, having friends over for dinner), wasn’t conducive to having no furniture. I’m a working professional, after all. Living without organization or furniture just wasn’t scalable, or enjoyable, for my lifestyle. That’s not to say I’m a minimalist. But, it’s clean.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, APRIL 21, 2016
    [Organization, Work] Highlights from my #SMMW keynote speech
    The Social Media Examiner team out-did themselves this year in every way — content, networking and flawless organization. We have more opportunities to create great work — with less money and effort — than even a few years ago. What a great event. The theme of my talk was “Reach Higher.” Resources. Reach.
  • HUBSPOT  |  THURSDAY, APRIL 21, 2016
    [Organization, Work] 8 Creative Ways to Manage Your Tasks & Projects Effectively Using Trello Boards
    We've talked about Trello before, like in this post on tools to help you organize, develop, and share your ideas (see #3). It's worked very well for us, and we want to share the love. There are a ton of different ways you and your team can use Trello for work, and what works for you may not work for others, and vice versa.
  • ACT-ON  |  THURSDAY, APRIL 21, 2016
    [Organization, Work] Happy #GetToKnowYourCustomersDay
    In addition to knowledgeable, proactive, and collaborative support teams, your B2B organization should provide customers a variety of self-service options, such as an online FAQ and knowledge area, or easy-to-digest video tutorials and webinars. Keeping your customers makes good business sense. And how do you satisfy your customers?
  • WEBBIQUITY  |  THURSDAY, APRIL 21, 2016
    [Organization, Work] 10 Amazing Ideas for B2B Press Releases
    While the ideas below work particularly well for small-to-midsized B2B technology companies, most apply equally well to other type of firms. If you are planning to organize an online or offline event celebrating the anniversary of your company, notify your partners about it. Guest post by Alice Koval. That’s not really true.
  • CONTENTLY  |  WEDNESDAY, APRIL 20, 2016
    [Organization, Work] Ask a Content Guy: What’s the Difference Between Sponsored Content and Native Advertising?
    Here’s all of them in a Venn diagram: How do you sell newer social media channels into the organization, especially when they have no measurable KPIs associated with them (e.g., That’s your best chance at selling a new channel in your organization. Save your budget for quality work. Keith, Palatine Bridge, New York.
  • CONTENTLY  |  WEDNESDAY, APRIL 20, 2016
    [Organization, Work] Under the Influence
    To the average viewer, the magical moment seems organic, as if Disney quickly threw together a commercial to take advantage of Simms’s “spontaneous” announcement. At the same time, marketers regularly mention the need to maintain an “organic” and “natural” feel to their influencer campaigns.
  • FATHOM  |  WEDNESDAY, APRIL 20, 2016
    [Organization, Work] A Recap of 2015 Progress: The Fathom Gives Program
    Some of the ways that Fathomers give back include cash donations, sitting on boards, pro-bono work, and volunteer time. The breakdown of Fathom’s 2015 contributions is as follows: $122,000 in pro-bono work. Inspiring transformation is a core value at Fathom. 9,000 in matching contributions. 51,000 in corporate donations.
  • FATHOM  |  WEDNESDAY, APRIL 20, 2016
    [Organization, Work] The Fathom Gives Program: 2014 Highlights
    Encouraging employees to find the grander purpose of their work and give back to their communities, Fathom Gives allows our organization to put our money where our mouth is. The range of organizations that have been impacted by Fathom gives includes: libraries, schools, international aid organizations, and places of worship.
  • HINGE MARKETING  |  WEDNESDAY, APRIL 20, 2016
    [Organization, Work] Changes in the Professional Services Marketing Mix: Traditional vs. Online Marketing
    Also, to get the most out of your online marketing program, be sure to use analytics —and frequent reporting—to understand what is and isn’t working. It’s through the educational content on your website that you’ll be able to attract more organic traffic. Below are good online activities that build organic leads and nurture prospects.
  • DIGITAL B2B MARKETING  |  WEDNESDAY, APRIL 20, 2016
    [Organization, Work] How Account Based Advertising Really Works
    Or to put it a little bit differently, how do all of these companies most of us have never heard of know where we all work? Think of it like a billboard outside an office: nearly anyone working in that location has the potential to see it. But people who travel, work from home or have their nose in their mobile likely won’t.
  • YOUR SALES MANAGEMENT GURU  |  WEDNESDAY, APRIL 20, 2016
    [Organization, Work] What is all this talk about a Sales Process?
    Whether your organization is using CRM or not I find that most organizations have not taken the time to define, write out and train their sales team on how to use prescriptive a sales process.  What has worked for you? What is all this talk about a Sales Process? Why is this important enough to write about? The Results!
  • ONALYTICA B2B  |  WEDNESDAY, APRIL 20, 2016
    [Organization, Work] Digital Marketing 2016: Top 100 Influencers and Brands
    But they often don’t work on the last few hard yards. Test what works and stick with it. At the same time, the social platforms are obviously looking to monetize their platforms with an increasing number of ads, which further diminishes organic visibility. As WHAT ARE THE EXPERTS SAYING? My advice for this year onward?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, APRIL 20, 2016
    [Organization, Work] 3 Social media lessons I learned from my painful hospital stay
    After days of complaining about my situation, my lack of web access and the inability to work, I put on my learning cap and tried to extract value from my painful stay. answered promptly and told him how working with me looked like. ” It works for me. 3) Curiosity thrills the cat. wish I could make this up. Who knows?
  • JUNTA 42  |  WEDNESDAY, APRIL 20, 2016
    [Organization, Work] 4 Things Effective Enterprise Marketers Get Right [Exclusive Research]
    The story is no different for enterprise marketers: Only 22% of enterprise marketers said their organizations are effective, down from 28% the previous year. It makes sense that you can’t be successful if you don’t know how your organization defines success. Again, this is not rocket science, but we know what works here.
  • KEO MARKETING  |  TUESDAY, APRIL 19, 2016
    [Organization, Work] KEO Marketing’s Sheila Kloefkorn Appointed Facilitator of Arizona Technology Council’s 2016 Marketer’s Network
    There is nothing that matches the opportunity to have a group of peers work through issues in a confidential trusting group.” She is a past president of the American Marketing Association and was the founding co-chair of SEMPO AZ (Search Engine Marketing Professionals Organization AZ). Arizona Technology Council. Heard Museum.
  • BIZIBLE  |  TUESDAY, APRIL 19, 2016
    [Organization, Work] How To Decide Whether To Save Or Kill Your Marketing Technology
    It’s the marketer’s job to define the technology requirements and investigate whether tools and solutions meet their organization’s needs. You either want to learn how a process works or you want to measure success in an objective (quantitative) way. This same “simplifying” will happen in the marketing technology space.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, APRIL 19, 2016
    [Organization, Work] How CMOs Can Overcome 3 Key Challenges
    Working as a team, attendees drew from experience and expertise to hone in on actionable ways to address these challenges. Challenge #2: Global strategy influencing localized experiences How do global marketing organizations need to adjust when customers expect local, in-the-moment experiences with their brand? CMO Corner
  • HUBSPOT  |  TUESDAY, APRIL 19, 2016
    [Organization, Work] Safety First: The Basics of Website Security for Ecommerce Retailers
    It's simple: people only want to give their money and their business to companies and organizations that they can trust. The SSL Certificate — also mandatory per PCI — also works to ensure that the sensitive information that is sent over the internet is encrypted and secure. How does the certificate work? PCI Compliance.
  • HINGE MARKETING  |  TUESDAY, APRIL 19, 2016
    [Organization, Work] Measuring Your Marketing ROI and Effectiveness
    Maintaining that pipeline, with prospective clients at all stages, helps minimize the crazy ebbs and flows of work traditionally found in professional services industries. Attribution helps you determine the mix of channels that lead to closed business, including which calls to actions and triggers work best. Don’t get me wrong.
  • KOMARKETING ASSOCIATES  |  TUESDAY, APRIL 19, 2016
    [Organization, Work] How to Match Your Content Strategy with the Buyer’s Journey
    In fact, a recent study has shown us that many major brands are working with startups and smaller agencies to handle content development and social media. Types of content for this visitor:  So, what types of content should you leverage when thinking about closing a deal (Pro tip: work close with the sales team during this process)?
  • MODERN B2B MARKETING  |  TUESDAY, APRIL 19, 2016
    [Organization, Work] 5 Moneyball Tips for Marketing and Sales to Win Big with Partners
    Each deal included a motivated partner working hard to make it happen. clear gauge on partner progress with high visibility throughout the company is a fundamental need for any marketing and sales organization looking to build a force multiplier. Author: Sam Harkness Want to close 20 consecutive quarters on plan? Moneyball Marketing.
  • SNAPAPP  |  MONDAY, APRIL 18, 2016
    [Organization, Work] 15 Stats You Should Know About Marketing Technology Stacks
    As the tools within the stack work both together and individually, they help identify tactics that are driving new customers, converting leads, and helping companies overall bottom lines. 2015 report found that 51% of organizations use 21 or more digital marketing solutions—a 42% increase from three years ago. Conductor. 3.
  • HINGE MARKETING  |  MONDAY, APRIL 18, 2016
    [Organization, Work] How to Drive Organic Growth: 5 Proven Strategies for Professional Services Firms
    There are essentially two kinds of growth—organic and inorganic. Organic growth is the “Holy Grail” of professional services marketing. Organic versus inorganic. Organic growth is created by adding new clients or more business from existing clients. This value, properly leveraged, leads directly to organic growth.
  • ONALYTICA B2B  |  MONDAY, APRIL 18, 2016
    [Organization, Work] Innovate Finance Global Summit: Top 100 Influencers and Brands
    “Lawrence Wintermeyer (CEO), Michael Hayman and Alastair Lukies (Chairman), together with the ‘Innovate Finance Global Summit 2016’ team, did a fantastic job organizing this great world-class fintech event in London. The The Innovate Finance Global Summit 2016  took place on 11th April 2016. WHAT ARE THE EXPERTS SAYING? ” . SWIFT.
  • VIDYARD  |  MONDAY, APRIL 18, 2016
    [Organization, Work] Turning the Funnel on its Head
    ABM is a switch in mindset where you identify which companies fit your ideal profile, and target them as a whole instead of targeting certain personas without regard for the organization. Getting the most leads is the main goal of the B2B world, right? That’s where account based marketing (ABM) can come in handy. The ABM funnel.
  • KAPOST  |  MONDAY, APRIL 18, 2016
    [Organization, Work] The Easiest Ways to Measure Marketing ROI
    And yet “ 50% of C-suite respondents said their organization uses no consistent measure of their customers’ experience.”. With B2B organizations struggling to manage value-add tracking and consistent processes, marketing becomes more of a gamble than a strategic investment. Look at what’s already working. Marketing Analytics
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, APRIL 18, 2016
    [Organization, Work] An expanded view of influence marketing measurement
    But does it work? Through a hand-picked sample of eight paid and eight organic influencers, he found that the paid influencers generated about nine times the amount of content of an organic influencer, but just a fraction of the engagement. Let’s look at how influence marketing works in real life. But does it work?
  • ACT-ON  |  MONDAY, APRIL 18, 2016
    [Organization, Work] Act-On: Powering the Customer Experience
    This occurs when an organization places an emphasis on acquisition marketers who drive leads, build pipeline and get deals in the door, and measure their success solely on demand generation – not on a customer’s lifetime value. It means you are doing the best work of your career. Customer Experience. Competitive Advantage?
  • HINGE MARKETING  |  FRIDAY, APRIL 15, 2016
    [Organization, Work] The Seven Factors of Company Value
    Valuation experts look for innovative, proprietary technology that changes the way a company works—whether it’s back-office software for managing resources or field equipment that makes construction faster, cheaper or safer (8.27). Even in a weak economy, some companies find ways to thrive. What do they do differently? Technology (8.00).
  • LEAD LIAISON  |  FRIDAY, APRIL 15, 2016
    [Organization, Work] Mid-Market Marketing Automation Software Leader Announces Integration with Wistia for Video Marketing
    Companies that are not large enterprises have been underserved in recent years and large enterprises have been forced to work with marketing automation providers that don’t offer smaller, more palatable offerings to whet their appetite. Wista works with ProspectVision™. Karl Wierzbicki Director of Marketing – InFlight Corporation.
  • HUBSPOT  |  FRIDAY, APRIL 15, 2016
    [Organization, Work] Actor, Producer, and Podcast Host Alec Baldwin Joins #INBOUND16's Keynote Lineup
    In addition to being an accomplished stage, film, and TV actor, Baldwin serves on the boards of several organizations, including The Hamptons International Film Festival, The New York Philharmonic, The Roundabout Theatre Company, and Guild Hall of East Hampton. You can see the full announcement post over at INBOUND.com.
  • CONTENTLY  |  FRIDAY, APRIL 15, 2016
    [Organization, Work] Contently Case Story: How The Trade Desk Used Infographics to Transform Its Marketing Program
    Thousands of years later, the Egyptians used hieroglyphics to tell stories about life, work, and religion. After exploring Contently’s network of 60,000 freelancers, it didn’t take long for The Trade Desk to find the right contributor. “We only work with one graphic designer who has done incredible work for us,” Vesce said.
  • BUZZ MARKETING FOR TECHNOLOGY  |  FRIDAY, APRIL 15, 2016
    [Organization, Work] Getting Big Data to Actually Work
    But in reality data they really want sits in disparate systems throughout the organization. That means three quarters of organizations surveyed lack the skills and technology to use their data to gain an edge on competitors. Most marketers I talk with today say they are drowning in data. This is not just my opinion.
  • FATHOM  |  FRIDAY, APRIL 15, 2016
    [Organization, Work] Fathom’s March Volunteer Day at the Greater Cleveland Foodbank
    Coming together with colleagues outside of work and seeing out that our passions don’t just lie in the marketing world was great. Teamwork was essential for us throughout the day, as we worked closely with the staff at the Food Bank and adopted a new goal with our coworkers. About the Greater Cleveland Foodbank. Blog Feed
  • INFER  |  FRIDAY, APRIL 15, 2016
    [Organization, Work] Infer Partners with Terminus to Introduce Predictive Ad Targeting that Drives Advertising ROI through Top-of-the-Funnel Engagement
    Infer’s open approach and integrations with other partners like AdRoll, Eloqua, Google Analytics, HubSpot, InsideView, InsightSquared, Marketo, Pardot, Salesforce and Social123 help to make an organization’s existing sales and marketing stack more impactful and effective. Building Data-Rich Profiles for Hyper-Segmentation. About Infer.
  • KAPOST  |  FRIDAY, APRIL 15, 2016
    [Organization, Work] The Content Hub: The Strategy 60% of Top Content Brands Are Using
    There’s (1) too much content being produced, and (2) not enough organization, infrastructure, or management available to rein in the chaos. 2. Full disclosure, my current employer, Microsoft Dynamics , was featured on the list, and I formerly worked at Kapost. How are they organizing content? And does. The extra sad part?
  • HUBSPOT  |  FRIDAY, APRIL 15, 2016
    [Organization, Work] 4 Ways to Use Student Advocacy to Increase Applications for Your School
    Students can post content on their own profiles and accounts as part of an organized social media campaign. Maybe they want to talk about a new food program they started to help working students with families. On your campus life section, have a monthly spotlight on one of your school's student-run organizations. Don't have any?
  • KAPOST  |  THURSDAY, APRIL 14, 2016
    [Organization, Work] B2B Product Marketing Tips in the Age of the Customer
    When asked what can improve the customer experience, we hear again and again about personalization and customized content. “[We] need to better understand our target personas…customer pain points and challenges,” said Mike. “We work for the user. It provides the vision and direction to many startups and large organizations.
  • HUBSPOT  |  THURSDAY, APRIL 14, 2016
    [Organization, Work] 5 Communication Strategies to Grow Your Nonprofit’s Monthly Giving Program
    This makes it easier for organizations to plan and invest in their programs, even during down months. By giving the program a distinctive title and status, the organization presents a recurring gift as a way to gain entry to this “special” group. Remember to personalize these asks and reinforce the good work they’re doing.
  • HUBSPOT  |  THURSDAY, APRIL 14, 2016
    [Organization, Work] How to Use Medium: A Beginner's Guide to Writing, Publishing & Promoting on the Platform
    With a Twitter feed, the content that's surfaced comes primarily from the accounts of the people and organizations you follow. With a Medium feed, the content that's surfaced comes not only from the accounts of the people and organizations you follow, but also from the publications and tags you follow. My cousin Jimmy? You can't.
  • SNAPAPP  |  WEDNESDAY, APRIL 13, 2016
    [Organization, Work] What Is a Marketing Technology Stack?
    For example: A social media monitoring tool is the eyes, allowing the marketing department to see what customers are saying in real time about the business or organization. Experience our interactive white paper:  What Is Interactive Content and Why it Works What Is a Marketing Technology Stack? And this is just the beginning.
  • SALES ENGINE  |  WEDNESDAY, APRIL 13, 2016
    [Organization, Work] 6 Reasons Your Content Marketing Isn’t Really Working
    Why is it working for some companies and not others? So a good sales rep begins with a consultative approach, asking about problems they may be experiencing and how they are impacting the organization. That’s a big disconnect. So what’s the problem? You’re using content marketing for branding purposes, and not lead generation.
  • 6SENSE  |  WEDNESDAY, APRIL 13, 2016
    [Organization, Work] New Gartner Report Examines Why Predictive Intelligence Is a Must Have for B2B Marketers
    It also speaks to the live implementation of predictive tools and the tangible economic impact organizations are seeing. Many organizations have worked on identifying account characteristics and trigger events that help triage SDR follow-up. The Birth of the Educated Buyer. The Death of the MQL. Prioritizing SDR Follow-Up.
  • MODERN B2B MARKETING  |  WEDNESDAY, APRIL 13, 2016
    [Organization, Work] 3 Important Elements of a Customer Case Study
    Author: Amy McCarthy At Marketo, I work with our partners to list them on our LaunchPoint Partner Ecosystem and connect them with our sales teams. Case studies are a key asset that your organization, partners, prospects, and customers can all benefit from. case study can provide all of this information and more. Be Clear and Concise.
  • YOUR SALES MANAGEMENT GURU  |  TUESDAY, APRIL 12, 2016
    [Organization, Work] If it is too good to be true, it is! Sales Managers protect yourself…
    He is more than a guest blogger, John has worked for Acumen Management Group for many years and is re-joining our organization after a long permanent engagement with a former client. He provides great insights into the challenges all sales organizations face. If it is too good to be true, it is! Call me right away!”.
  • SNAPAPP  |  TUESDAY, APRIL 12, 2016
    [Organization, Work] 5 Minutes With SnapApp’s New VP of Engineering
    Mostly, I’ve gravitated toward smaller tech companies and more entrepreneurial teams within larger organizations, which often have a startup feeling. Learn about his engineering background, most recently at Zipcar, his philosophy on how to lead teams focused on innovation, and where the future of technology will take marketing. Q.
  • HUBSPOT  |  TUESDAY, APRIL 12, 2016
    [Organization, Work] Should You Pay for Content Distribution?
    But along came the Facebook “reachpocalypse” algorithm updates and, by 2014, brands enjoyed an organic reach hovering somewhere around zero. Not only am I a marketer who works primarily in the B2B space, but I am interested in learning more about predictive analytics. 5) Outbrain
. This doesn’t mean we’re throwing in the towel, though.
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