• MADISONLOGIC B2B WHITE PAPERS  |  MONDAY, MARCH 2, 2015
    [Organization, Work] Moneyball for Sales & Marketing
    at the start of a sales process might work well, while using competitive differentiation documents near the end. pieces of collateral work best. Understand your collateral batting order, and choose what works at different. repeatedly may work for a while. have to look back and see what has worked in this scenario.
  • MADISONLOGIC B2B WHITE PAPERS  |  MONDAY, MARCH 2, 2015
    [Organization, Work] Interactive 24x7 Content: Why Online Presentations Belong in Every Digital Content Strategy
    content has led cutting-edge organizations to begin working a new. Every organization of any size has dozens if not hundreds. From marketing to sales to training to investor relations, business presentations structure and organize. In fact, potential online presentation content is all around us in every organization.
  • B2B MARKETING TRACTION  |  FRIDAY, FEBRUARY 27, 2015
    [Organization, Work] Why The Most Effective B2B Marketing Tactic May Surprise You
    More than 1800 businesses and organizations were surveyed in the summer of 2014 with what appears to be a pretty even distribution of company size. do believe it’s an important part, and I know from experience from my own marketing and from working with my clients that you need a strategy and a written plan for content marketing.
  • KOMARKETING ASSOCIATES  |  THURSDAY, FEBRUARY 26, 2015
    [Organization, Work] Could Event Marketing Be Your B2B Golden Ticket?
    'If you are running out of ways to use your marketing budget in a manner that is worth your while, consider hosting a small conference or after work event. If the thought seems overwhelming, try just a one night, after work event at first. Connect With Local Industry Organizations. Provides Expertise. and London. Your Turn.
  • WINDMILL NETWORKING  |  THURSDAY, FEBRUARY 26, 2015
    [Organization, Work] How to Integrate Video into Your Facebook Marketing
    Prior, Debbie worked for a destination marketing. organization and now has 8 years of hospitality marketing experience. 'Social-media analytics company Socialbakers recently conducted a study concluding that photos perform most poorly among any other update on Facebook. Author information. Debbie Miller. Hospitality Industry. services.
  • BLUE FOCUS MARKETING  |  WEDNESDAY, FEBRUARY 25, 2015
    [Organization, Work] Rise of The Social Employee – IBM Webcast: Changing the Learning Culture #HR #SocBiz
    When Blue Focus Marketing cofounder Mark Burgess and I first set out to research our book, The Social Employee (McGraw-Hill, 2013), over two years ago, we had a good working theory of what we meant by the term. Today’s organizations have a growing responsibility to internal cultures. ' Rise of The Social Employee. Why is that?
  • TRADESMEN INSIGHTS  |  WEDNESDAY, FEBRUARY 25, 2015
    [Organization, Work] Crisis Communication: If a crisis hits, do you have a plan?
    Do we have a hard copy of key phone numbers for organizations and people who would need to be contacted? 'Today we have a guest blog post from Nancy Valent of NMV Strategies on crisis communication. Your phone rings. It’s a CNN reporter wanting to know why your facility had an explosion, which injured five of your employees.
  • VIDYARD  |  WEDNESDAY, FEBRUARY 25, 2015
    [Organization, Work] From Viewer to Customer: Attributing Deals to Video Views
    ” Sure – seeing the number of people who watched your video grow feels good, and knowing a handful of people clicked on your CTA definitely means it’s working, but what does all of this mean for revenue? 'One of the biggest hurdles we hear from companies looking to implement video is “How can we track ROI?”
  • MARKETING ACTION  |  WEDNESDAY, FEBRUARY 25, 2015
    [Organization, Work] Ready, Set, Tweet! Twitter Basics for B2B Marketers
    I’m still working on that, too. They’re used to organize like tweets for search purposes. Follow: The process of subscribing to the tweets of a person or organization. Follower: A person or organization (with a Twitter account) that has subscribed to your tweets. 'Are you spending time on Twitter? Whoops. TheMoreYouKnow.
  • HUBSPOT  |  TUESDAY, FEBRUARY 24, 2015
    [Organization, Work] 6 Essential Skills Every CMO Should Have in 2015
    They’re tasked with proving their work has a real impact on driving business while managing staff, keeping up with technology advancements and dealing with more expectations than ever. Today’s CMOs work in a data-driven customer-empowered world. 'Let’s face it—Chief Marketing Officers have it rough. 1) Be a Data Wizard. 4) Be Agile.
  • CMO ESSENTIALS  |  TUESDAY, FEBRUARY 24, 2015
    [Organization, Work] 5 Tricks for Quick Content Marketing
    It trains you to work within an economy of words and characters. Plus, content marketing research shows that Best-in-Class firms are 93% more likely to align their content to the needs and interests of their buyers than All Other organizations. Quick content marketing, however, doesn’t happen in an instant.
  • KOMARKETING ASSOCIATES  |  TUESDAY, FEBRUARY 24, 2015
    [Organization, Work] 6 More Search Marketing Tactics for Manufacturing and Industrial Marketers
    In this follow up post, we’ll outline six more search engine marketing recommendations for B2B professionals working in the industrial and manufacturing industries. If your organization finds a significant percentage of PLA’s, its worth investigating this initiative more closely. Trade Show Appointments. For Image Markup.
  • HINGE MARKETING  |  TUESDAY, FEBRUARY 24, 2015
    [Organization, Work] Lead Nurture Drip Email Campaigns 201: 4 Tools to Implement Campaigns
    CRM consists of the processes a firm uses to track and organize opportunity and client information. 'Now that we’ve covered the basics of lead nurture drip email campaigns , it’s time to discuss the four tools professional services firms need to have in place in order to implement them. On Twitter or Facebook? Lead Generation
  • ANNUITAS  |  TUESDAY, FEBRUARY 24, 2015
    [Organization, Work] Upside Down on Marketing Priorities
    While this is not an easy task unto it’s own, if this is going to be the focus of B2B marketers, then it is also necessary that they show the benefit of how this alignment is driving revenue to the organization. 'Regalix Research recently published their State of B2B Marketing 2015 report.  Increase Leads Generated: 65%.
  • WEBBIQUITY  |  TUESDAY, FEBRUARY 24, 2015
    [Organization, Work] 48 Phenomenal SEO Guides, Tips & Tactics
    Frank Strong showcases an infographic from Neil Patel that provides a simple, widely accepted explanation of how Google’s search algorithm (probably) works, including the importance of keyword domains, image optimization, domain age, social shares, title tags, keyword repetition, content length, and other factors. But change is.”
  • MARKETING ACTION  |  TUESDAY, FEBRUARY 24, 2015
    [Organization, Work] Insights from New Gleanster Report: Dealing with the B2B Marketing “People Problem”
    The study surveyed 750 midsize B2B organizations with the goal of understanding the rapidly evolving role of marketing in supporting the customer lifecycle. Clearly, good talent is hard to come by for these organizations. 'Recruiting good candidates for your B2B marketing team is rarely easy, but it’s arguably harder today. In the U.S.,
  • 3D2B  |  MONDAY, FEBRUARY 23, 2015
    [Organization, Work] Quick Tips for Conquering the B2B Inside Sales Training Gap
    In fact, many sales organizations complain about a high turnover of inside sales representatives as they don’t manage to bring them to the performance levels they expect in the calculated timeframes. . How satisfied are you with how it’s working for you? 'What’s Causing the B2B Inside Sales Training Problem? Why not? If so, when?  .
  • FEARLESS COMPETITOR  |  MONDAY, FEBRUARY 23, 2015
    [Organization, Work] What Social Media Can and Can’t Do by @davekerpen
    We work on that website every day to make it better for you. Social media cannot make up for a bad product, company or organization. A good example of a bad organization is Business Objects where I grew GE by 242%. But building and executing a likeable business social media plan will take lots of time and work.
  • THE ROI GUY  |  MONDAY, FEBRUARY 23, 2015
    [Organization, Work] Can Your Sales Reps Handle these Four Key Buying Objections?
    According to Jim, SiriusDecisions actually faced this objection themselves – hearing from several prospects (prompted by the competition) that they didn’t have analysts with real world practical work experience – academics instead - when in fact that was far from the truth. They want to buy, but want proof. Why Now
  • HINGE MARKETING  |  MONDAY, FEBRUARY 23, 2015
    [Organization, Work] Top 5 Business Challenges for Management Consulting Firms
    The winners will be the organizations that show the world how they innovate. In order to contend with these many different pressures, organizations will have to identify sophisticated and efficient strategic approaches. The forces driving change are many and various. So we got down to research. Attracting and developing new clients.
  • YOUR SALES MANAGEMENT GURU  |  MONDAY, FEBRUARY 23, 2015
    [Organization, Work] Enhancing Your Executive Edge
    Throughout the book they make you work through various scenarios and check lists to assess your current status and your desired outcomes. Strategies for Working with Arrogant People. Strategies for Working with Others who are Posturing. 'Enhancing Your EXECUTIVE EDGE. How to Develop the Skills to Lead and Succeed. Books
  • MODERN B2B MARKETING  |  MONDAY, FEBRUARY 23, 2015
    [Organization, Work] Demystify & Define Your Marketing Strategy
    'Author: Rajiv Kapoor When I recently visited Marketo headquarters, my buddy asked me what I was working on, and I told him enterprise consulting in a strategic role (as opposed to more of an implementation role)—to which he responded, “so, what exactly are you doing?”. d love to hear how you think about strategy in your organization.
  • MARKETING ACTION  |  MONDAY, FEBRUARY 23, 2015
    [Organization, Work] Get Started with Video Marketing: DIY
    All this works in your favor; B2B purchases usually evoke stronger emotions than B2C, because the risks are usually higher. Fortunately, you can post videos in every location that might work for you. 'Have you wanted to get started with video marketing, but lack the budget to hire a production company? You can even do it yourself.
  • BIZNOLOGY  |  FRIDAY, FEBRUARY 20, 2015
    [Organization, Work] Is the CMO becoming the Chief Collaboration Officer?
    Marketers would work in the comfortable silo of the marketing department. Here are some stats to show the results of improved marketing collaboration: B2B organizations with tightly aligned sales and marketing operations achieved 24% faster 3-year revenue growth, and 27% faster 3-year profit growth. The builders of the brand.
  • HUBSPOT  |  THURSDAY, FEBRUARY 19, 2015
    [Organization, Work] Copywriting Lessons From Companies Doing It Right
    Because I was on my work computer, I was afraid to click. Whether it was a crazy vintage piece, a quote, or a behind-the-scenes photo, we have always worked hard to create the best and most compelling images, words, and content for our customers.”. 'The written word’s been getting written off lately. For the B2C Marketers: Red Bull.
  • B2B MARKETING TRACTION  |  THURSDAY, FEBRUARY 19, 2015
    [Organization, Work] 6 Ways to Get Strategic for Twitter Chat Success
    business hours, and others happen in the evening after work. Some chats are mid-day and seem to work. We’ve worked with hundreds of businesses and organizations to create strategic and practical marketing plans and programs that get results. My niece is a music therapist and the founder of Maine Music & Health.
  • MODERN B2B MARKETING  |  THURSDAY, FEBRUARY 19, 2015
    [Organization, Work] It’s All About Engagement in the Next Era of Marketing
    The function that owns engagement within organizations is quickly changing. Marketing will be uniquely suited to get above the transactional focus that is necessary in other functions—working in strong coordination with them—but, as the architect of the overall journey. New Definition of Engagement. Were they engaged?
  • MARKETING ACTION  |  THURSDAY, FEBRUARY 19, 2015
    [Organization, Work] Email Deliverability Mystery: Where Does Missing Mail Go?
    'We’ve all been here: You’ve spent lots of time crafting, tweaking, and creating the perfect email message to your subscribers, in hopes that you will be able to entice them to greater engagement with a new product offering, service, or note about your organization. Your email is ready to go. But what causes it? Let’s begin at the beginning.
  • EMAGINE B2B BLOG  |  WEDNESDAY, FEBRUARY 18, 2015
    [Organization, Work] 5 Things Mardi Gras and Banner Ads Have in Common
    'It may not seem like it, but banner ads and festival floats have a lot in common and since Mardi Gras season is upon us, let’s learn a few lessons from an organization that has mastered cutting through the noise since medieval times. The endless fight. Floats and ads share the same dilemma – how do we attract more eyeballs?  Bold design.
  • CMO ESSENTIALS  |  WEDNESDAY, FEBRUARY 18, 2015
    [Organization, Work] What You Need to Know About the CIO and CMO Relationship: A Q&A with Victoria Godfrey
    Why aren’t alliances between CMOs and CIOs already standard partnerships in most organizations, and what do you think has changed to make this partnership more practical? Victoria Godfrey: Data is important for every function within an organization, including the marketing department. CMO Insights Trending
  • MODERN B2B MARKETING  |  TUESDAY, FEBRUARY 17, 2015
    [Organization, Work] Marketo and Facebook—Delivering The Right Message at The Right Time
    As a result, marketers can show relevant Facebook ads to specific organizations, industries or targeted prospects. 'Author: Chandar Pattabhiram The right message delivered at the right time over the right channel to the right customer is the goal of every marketer. But Allow me to explain what these integrations mean…. But how?
  • BLUE FOCUS MARKETING  |  TUESDAY, FEBRUARY 17, 2015
    [Organization, Work] Making Waves: The @SocialEmployee in Action at MIT Sloan and The Boston Globe #SocBiz
    Just ask Martyn Etherington (@ Etherington_CMO ), Chief Marketing Office at Mitel (@ Mitel ), who over the past year used our best-selling book, The Social Employee (McGraw-Hill, 2013), as a template to transform his organization from the inside out. Social is a work in progress. Despite being a $1.2 Take away the fear.
  • KOMARKETING ASSOCIATES  |  TUESDAY, FEBRUARY 17, 2015
    [Organization, Work] 20 Truths I’ve Learned as a Content Marketer
    Even though it seems like every organization, product, and individual has an associated blog, it’s become apparent to me as a content marketer that not everyone seems to get it when it comes to content marketing, and that can be a huge difference maker. While this may sound like a lot of work, assembling a talented team makes it all possible.
  • VIDYARD  |  TUESDAY, FEBRUARY 17, 2015
    [Organization, Work] Beyond TOFU: How Video Can Beef Up the Entire Buyer’s Journey
    In many organizations, marketing still plays a key role in post-sale customer communications and success programs. For some real-world inspiration and examples of what really works, join the upcoming webinar   with the Demand Gen team from Act-On who’s walking the talk when it comes to this topic. 'Yes, it’s true! Not quite yet.
  • HUBSPOT  |  TUESDAY, FEBRUARY 17, 2015
    [Organization, Work] 4 Mistakes People Make When Measuring Brand Awareness (And How to Avoid Them)
    Working at an agency, I typically get client requests that look like this: We want to earn coverage on top-tier media sites and get a lot of social buzz about our new [INSERT PRODUCT, PROGRAM, AWARD, ETC. This is what will justify your work and earn your boss'' buy in. 'One of our main jobs as marketers is to acquire new customers.
  • VOICE-BASED MARKETING  |  MONDAY, FEBRUARY 16, 2015
    [Organization, Work] 3 Avenues to Content Segmentation Success
    Segmentation not only helps you get a better idea of how to repurpose content, but also how you can use different voices within your organization to reach different audiences. This definitely requires organization, but with good planning it will help you produce a steady stream of information for your customers. Call Tracking
  • HUBSPOT  |  MONDAY, FEBRUARY 16, 2015
    [Organization, Work] How to Make the Most of Your Content: An Integrated Promotion Strategy for the Modern Marketer
    In the Content Promotion Manifesto , Chad Pollitt uses real world examples from enterprise organizations to illustrate how brands can actually step down content production and step up promotion to achieve better results. Is there an opportunity to work together to maximize an outcome? Step 1: Know Your Promotion Options. Content Dail
  • EMAGINE B2B BLOG  |  MONDAY, FEBRUARY 16, 2015
    [Organization, Work] eMagine’s Employee Spotlight: Allie Viau
    Our team makes data-driven decisions and uses proven strategies to help boost the organic traffic of our clients. Favorite project/event you’ve worked on? Shortly after I began working at eMagine, I created a multi-part blogging course to offer to clients. When you’re not working, what are you most likely doing?
  • MARKETING ACTION  |  MONDAY, FEBRUARY 16, 2015
    [Organization, Work] The B2B Online Marketing Playbook: A CEO’S Guide to Risks and Rewards
    Whether you’re heading up a large organization or a small startup, as the leader, you have a lot of different responsibilities – and a huge number of decisions to make. How can you find the marketing tactics that will work for your company? It can also help you figure out which tactics might not be a good fit in your organization.
  • B2B LEAD GENERATION BLOG  |  MONDAY, FEBRUARY 16, 2015
    [Organization, Work] Lead Generation: How an insurance company reduced acquisition costs in purchased leads
    'Tweet Generating leads organically can ease the qualifying process, throwing “bad” leads out that are simply not worth pursuing. Growing a list organically also allows marketers to know more about a prospect right from the get-go, passing more qualified leads on to Sales. Communicate successes across the organization.
  • SYNECORE  |  SUNDAY, FEBRUARY 15, 2015
    [Organization, Work] Why it's a Good Time to be a Digital Marketer
    The report, which surveyed over 6,000 business executives from all corners of the globe, asked respondents to comment on the extent to which digital permeates their own organizations’ marketing activities. Some (14%) even went as far as to classify their companies as digital-first organizations. CX: Easier Said than Done. Takeaway.
  • HUBSPOT  |  FRIDAY, FEBRUARY 13, 2015
    [Organization, Work] Why Digital Wallets Encourage Spending
    We’ve all seen the commercial of the man who’s supposed to be out shopping while his family organizes the surprise party. Even in line at the grocery store, the digital wallet works something like Amazon’s 1-Click purchasing—and without violating that patent , too. 'There is a universal truth we must acknowledge. Frictionless Spending.
  • HUBSPOT  |  FRIDAY, FEBRUARY 13, 2015
    [Organization, Work] A Handy Little Guide to International Business Etiquette
    more formal term to refer to superiors in more hierarchical organizations is "Usted." In business meetings, it''s not uncommon for opposite-sex business associates to greet one another with a kiss on the cheek, especially if they''ve worked together a few times already. China. Punctuality is important. Business attire is fairly formal.
  • MODERN B2B MARKETING  |  THURSDAY, FEBRUARY 12, 2015
    [Organization, Work] 4 Steps to Running a Successful Twitter Chat
    They are an easy, no-commitment way to meet people with similar backgrounds or interests online and exchange ideas in an organized question and answer structure. But let me pull back the social media curtain for you and expose you to the prep work that goes on behind the scene. What are the do’s and don’ts of running a twitter chat?
  • VIEWPOINT  |  THURSDAY, FEBRUARY 12, 2015
    [Organization, Work] Why Social Media Doesn't Work [PowerViews LIVE Highlights]
    'On February 3, 2015, I had the pleasure of having leading marketing expert Jamie Turner on PowerViews LIVE to talk about “Why Social Media Doesn’t Work.” Right off the bat you may be thinking, “Social media doesn’t work? Marketing organizations today are using social media for business purposes—more now than ever before.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, FEBRUARY 12, 2015
    [Organization, Work] The line between Media and Brands is blurring fast
    There are only 10 organic positions on the first page of most search engines and with online content publishing expected to grow 500 percent by 2020, there’s going to be a lot of content duking it out for those cherished spots. Let’s add to that the ratcheting down of organic brand visibility on Facebook and Twitter.
  • HUBSPOT  |  THURSDAY, FEBRUARY 12, 2015
    [Organization, Work] How to Prepare for Your Next Job Interview
    What does their website rank well for in organic search? The reviews are written entirely by a company’s employees so you get a honest inside look at what it’s like to work there. These connections could be someone who works at the company or someone who works in a similar industry or role. 'Applying for jobs isn''t easy.
  • MARKETING ACTION  |  THURSDAY, FEBRUARY 12, 2015
    [Organization, Work] 3 Surprising Ways to Succeed in Social Media
    Over the last several years Facebook has decreased the amount of organic reach that businesses get with every quarter that goes by. And by the way, it works. And as I said, recycling content works. That wouldn’t fly in a brick-and-mortar store, and it doesn’t work in social media either. 500 CEO by CEO.com in 2012.
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, FEBRUARY 11, 2015
    [Organization, Work] How to Change your B2B Sales Team’s Culture for the Better
    In a study of 64 organizations , it was found that those with highly engaged employees received double the annual net income compared to their competitors, who lacked any form of engagement. When it comes down to it, what engages sales reps more than success is their ability to enjoy their work and their time with their co-workers.
  • BIZNOLOGY  |  WEDNESDAY, FEBRUARY 11, 2015
    [Organization, Work] Internal Social Business for Leaders series: 3. Be yourself
    You don’t have to be a great writer to have an effective presence in your organization’s internal social business platform. Liking content is easy to do, and it’s a strong way to signal what is important for you or for your area of the organization. Discover the power of status updates: work out loud. Video.
  • MODERN B2B MARKETING  |  WEDNESDAY, FEBRUARY 11, 2015
    [Organization, Work] [Ebook] Build Trust With An Engagement Marketing Content Strategy: Spotlight on Financial Services
    It’s probably been a while, and you wouldn’t be alone—more and more consumers are electing to engage with financial services organizations on their terms. How have you worked to create customer trust for your brand? 'Author: Shyna Zhang When’s the last time that you visited your local bank teller? Interesting in learning more?
  • CMO ESSENTIALS  |  WEDNESDAY, FEBRUARY 11, 2015
    [Organization, Work] How Critical Are Technical Skills in Marketing? 13 Leaders Weigh In
    Scott Brinker, Co-Founder & CTO of Ion Interactive : In his post, What Will Happen with Marketing Technology in 2015 , Scott concisely sums up the overall trend of technology in marketing writing: Whatever label you want to put on them, the number of technical professionals working in the service of marketing is clearly on the rise.
  • HUBSPOT  |  WEDNESDAY, FEBRUARY 11, 2015
    [Organization, Work] How to Build a Loyal Audience Online [Infographic]
    'Although marketers all wish the whole "if you build it, they will come" approach worked, we know that building a following requires more effort than simply hitting "Publish." Organically attracting a loyal audience of fans and brand advocates is more of a slow, steady process, but it''s one that pays off over time.
  • BLUE FOCUS MARKETING  |  TUESDAY, FEBRUARY 10, 2015
    [Organization, Work] Designing a Social Employee Pilot Program by @mnburgess #SocBizChat #SocBiz
    If your organization had a voice, what would it sound like? The argument in the talk goes something like this: The voice of an organization has changed. It’s important, then, that organizations work to support and empower these individuals so that they may engage stakeholders confidently and effectively. 12, 1 p.m. Train.
  • BIZNOLOGY  |  TUESDAY, FEBRUARY 10, 2015
    [Organization, Work] Wikipedia Management for Dummies
    While I have been a proud member of Wikipedia since 2005, I really stopped working on the platform in any real way back in 2006; then, last year, I returned in style, and thought it a good time to share some best-practices, mostly philosophical advice. Pro – generally speaking, your Wikipedia page shows up above the fold on organic search.
  • HINGE MARKETING  |  TUESDAY, FEBRUARY 10, 2015
    [Organization, Work] What You Can Do When Traditional Sales Advice Fails
    Buyers expect that behavior and work to see past it. If you get out in front of those concerns, instead of trying to minimize them, your supporters will be better equipped to answer questions and concerns raised by others in the organization. Still, the project went to someone else. That advice seems to make sense. Why Not Us?
  • VIDYARD  |  TUESDAY, FEBRUARY 10, 2015
    [Organization, Work] 7 Questions to Ask When Looking for a Video Production Company
    If you’re one of the many large organizations that produces video content in-house, you’ll agree this doesn’t necessarily mean you’re in the clear. Do they stand behind the quality of their work? So what’s missing in this equation? Producing the content. Can the production company handle campaign volume? How quickly can they deliver?
  • VOICE-BASED MARKETING  |  TUESDAY, FEBRUARY 10, 2015
    [Organization, Work] On the Hook: How to Spot Hot Prospects, Both Online and Over the Phone
    Marketers have been using online channels to create demand for some time now, and it’s working out pretty well. That means that the majority of spend, organic traffic, and paid clicks will be coming from smartphones and tablets. 'The following guest post was authored by Lisa Cannon, Senior Writer at Act-On Software.
  • LEADERSHIP  |  TUESDAY, FEBRUARY 10, 2015
    [Organization, Work] CMO Spotlight: Alan See, Forbes “Most Influential CMO on Social Media”
    It’s important for organizations to stop putting individuals in permanent boxes.”. So if you slot individuals into boxes for their lifetime within the organization, you are going to see idea burnout. Grassroots support is perhaps the most critical during a time of change within the organization. Remember this? On Adaptability….
  • MARKETING ACTION  |  TUESDAY, FEBRUARY 10, 2015
    [Organization, Work] How PeopleHR Went From Lead Overload to Record-Setting Revenue
    'Like many other teams in organizations today, Human Resources (HR) is becoming more automated and data-driven. In fact, they have over 1,000 customers, ranging from small companies to big organizations, But rapid expansion has caused their sales and marketing teams to experience some significant challenges. Lead Overload.
  • CRIMSON MARKETING  |  MONDAY, FEBRUARY 9, 2015
    [Organization, Work] 5 Ways To Battle Increasing Pressure on Marketing
    Organizations are seeking greater precision by measuring and managing the consumer decision points where well-timed outlays can make the biggest difference.” Marketing has transformed into “the glue across the organization, providing oversight and coordination.” ” . The Science of Marketing.
  • FEARLESS COMPETITOR  |  MONDAY, FEBRUARY 9, 2015
    [Organization, Work] 7 Personality Traits of Top Salespeople – from the Harvard Business Review
    'Jeff Ogden of Find New Customers  ( @fearlesscomp on Twitter) worked in sales for software firms for many years, including firms like Optum Software and Business Objects, and I did have lots of success, but why? Given the same sales tools, level of education, and propensity to work, why do some salespeople succeed where others fail?
  • FATHOM  |  MONDAY, FEBRUARY 9, 2015
    [Organization, Work] Want Better Rankings For Your Company’s Website? Get Your Employees Published!
    Here’s the good news: that’s one important part of a great strategy for better organic rankings. It’s going to help your website’s rankings, build your organization’s reputation as a place that employs thought leaders, and create advocates for your brand. 'Newsflash: Google has changed. Yah, I know.
  • KOMARKETING ASSOCIATES  |  MONDAY, FEBRUARY 9, 2015
    [Organization, Work] B2B SEO Strategies for Multilingual Web Content
    'It is becoming more common for B2B organizations to offer website visitors content accessible in multiple languages. That doesn’t necessarily mean the organization wants to market to multiple countries either. Bing guidelines for multilingual, multi-regional web content listed previous will work the same. Final Thoughts.
  • HUBSPOT  |  MONDAY, FEBRUARY 9, 2015
    [Organization, Work] How to Organize Your Desk to Be Happier and Healthier [Infographic]
    'In a given week, many of us spend more time at our work desks than we do hanging out with loved ones, cooking, exercising -- maybe even sleeping. So why is it that many people don''t spend time thinking about and improving their work environment? The good news is that when it comes to organizing your desk, a little can go a long way.
  • CMO ESSENTIALS  |  MONDAY, FEBRUARY 9, 2015
    [Organization, Work] Sales Should Seek Help… and Bring Marketing Along with Them!
    'If you’re in sales, you should probably seek professional help… Well, maybe not “that” kind of professional help, but sales effectiveness research shows that organizations that provide real-time, deal-specific coaching to their sales teams see an average of 79% total quota attainment for their teams (11% higher than their peers), and enjoy a 6.2%
  • SALES PROSPECTING PERSPECTIVES  |  MONDAY, FEBRUARY 9, 2015
    [Organization, Work] How AG's Sales Development Managers Motivate Reps in February [Part 1]
    February is also a time when we need to keep our sales development reps extra motivated whether working from the office or at home during inclement weather. It''s simple, but the success that SDRs have on a project ripples across all aspects of their work life. In part one of this blog post, we''ll hear from Greg and Jimmy.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, FEBRUARY 9, 2015
    [Organization, Work] Your marketing success may hinge on Gray Social Media
    He told this story: After working on our company blog for a while, I found great value in diving into Google Analytics to see where the traffic was coming from. Is it possible that you could somehow organize “small signal sleuthing” to discover a whole new category of passionate customers? Gray social media.
  • HUBSPOT  |  FRIDAY, FEBRUARY 6, 2015
    [Organization, Work] Balancing Engagement and Marketing: Cut Clutter and Start Crowdsourcing
    'The trend for organizations worldwide is to let customers do the talking, and it works! Customer reviews are trusted 12 times more than a marketing piece from an organization. Organizations can’t filter or ignore the voices, nor should they. So they''re bidding farewell to the days of static brochure-ware websites.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, FEBRUARY 6, 2015
    [Organization, Work] Q&A with Ardath Albee: Driving Smart Marketing with Digital Relevance
    " In her role as CEO of consulting firm Marketing Interactions , Albee works directly with companies facing this and other challenges. Work on making the connections a bit at a time. Albee: The typical web site is not organized in a buyer-friendly way. Find the ones that work and continue to refine them. Then what?
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, FEBRUARY 6, 2015
    [Organization, Work] Q&A with Ardath Albee: Driving Smart Marketing with Digital Relevance
    " In her role as CEO of consulting firm Marketing Interactions , Albee works directly with companies facing this and other challenges. Work on making the connections a bit at a time. Albee: The typical web site is not organized in a buyer-friendly way. Find the ones that work and continue to refine them. Then what?
  • HUBSPOT  |  FRIDAY, FEBRUARY 6, 2015
    [Organization, Work] 10 Easy Ways to Make Your Commute More Productive
    When you''re standing on the train platform or waiting at a traffic light, every minute that ticks by can seem like a minute lost from an already jam-packed day at work. If you''re the kind of person who likes to get organized first thing in the morning, spend some time listing the things you need to accomplish that day. App: Coach.me.
  • MARKETING ACTION  |  FRIDAY, FEBRUARY 6, 2015
    [Organization, Work] 5 Ways to Grow Your Content Marketing Agency Services with Automation
    Content marketing agencies are taking advantage of this trend by stepping in for organizations that lack the technical and creative expertise to develop blog posts, eBooks, podcasts, white papers, social media posts, videos and many more types of content for themselves. SEO Insight for More Organic Traffic. HTML editing and coding.
  • MARKETING CRAFTMANSHIP  |  THURSDAY, FEBRUARY 5, 2015
    [Organization, Work] Why and How to Market Your Firm’s Brand Integrity
    Are there tangible signs that employees are valued, have a unified vision and enjoy working together? Associations: Who and what are the people, organizations, ideas and causes associated with your firm? This task of expressing your firm’s raison d’être involves far more than sticking a “Mission Statement” on its website.
  • FEARLESS COMPETITOR  |  THURSDAY, FEBRUARY 5, 2015
    [Organization, Work] 5 Reasons Your Company Should Be Blogging
    Let your target employee base know why working for you would be an amazing opportunity, and they will come to you. The content continues to work for you long after it’s been published. ” Dave Kerpen of Likeable Local. Growing Your Business in the Digital Age. No longer being done.). use link or see badge).
  • BLOG MY CALLS  |  THURSDAY, FEBRUARY 5, 2015
    [Organization, Work] How to Tweak Your Landing Pages to Increase Conversions
    While the content and layout of a landing page will vary according to specific goals, there are some key components that work to support optimal conversion potential. few of them involve extracting new ideas to incorporate into your current strategy, assessing the amount of work ahead of you and making note of mistakes to avoid. Trust.
  • KOMARKETING ASSOCIATES  |  THURSDAY, FEBRUARY 5, 2015
    [Organization, Work] 5 Ways B2B Organizations Can Incorporate Video Marketing
    However, if you break down the different ways video can work within your specific marketing strategy, it becomes significantly less daunting. Need some guidance or examples of how this works? 'The integration of video content has been a confusing topic for many in the B2B space. Tutorials. Video Testimonials. Interviews.
  • MARKETING ACTION  |  THURSDAY, FEBRUARY 5, 2015
    [Organization, Work] The Power of the Pivot: Get Started with Excel Pivot Tables
    Pivot tables work independently of your original rows and columns, thereby allowing you to create different views and reports without altering the original data table. Ensure your data is organized properly. Before you can create a pivot table, it’s essential your data is organized in a way Excel can understand. Use headings.
  • BLUE FOCUS MARKETING  |  WEDNESDAY, FEBRUARY 4, 2015
    [Organization, Work] Social Leaders: Spreading the #SocBiz Fire on #SocBizChat #Leadership #HR #NewWayToWork
    It gives us a chance to audit the past year, to take stock of what worked, what didn’t and what has run its course. If we are to maintain control of our professional destinies, we must work not only to demonstrate our value, but also to demonstrate our engagement in communities relevant to our fields. Topic: The Social Employee.
  • HUBSPOT  |  WEDNESDAY, FEBRUARY 4, 2015
    [Organization, Work] Just Finished Serial? Here Are 11 Podcasts Every Marketer Should Listen To
    We don’t wake up in the morning and think about how we have to go to work; we wake up in the middle of the night and think about how we should be working. 2) Social Pros Podcast: Real People Doing Real Work in Social Media. NPR is perhaps the most respected radio organization in the United States. 1) Duct Tape Marketing.
  • YOUR SALES MANAGEMENT GURU  |  WEDNESDAY, FEBRUARY 4, 2015
    [Organization, Work] What is all this talk about added value?
    mind is like an umbrella, it must be opened to work…. During my keynote at a recent sales kickoff meeting I opened up the dialogue regarding how salespeople and organizations need to not only create value to separate themselves from their competition buy also the need for a company to prove their value proposition during the sales process. 
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, FEBRUARY 4, 2015
    [Organization, Work] Everyone Can Do More With New B2B Technology
    One of the most common ways we tend to define generational gaps today is by the way we think about B2B technology and how we let it influence our lives and our work. Even though we here at Engage are advanced technology users in our daily work, at times I still find it a little mystifying how younger generations are using technology.
  • ANNUITAS  |  WEDNESDAY, FEBRUARY 4, 2015
    [Organization, Work] Marketing Enablement – Skills That Matter
    However, many of us are still working on implementing this throughout our organizations. While we work on maximizing our buyer-centricity in our marketing, what about working on ourselves as marketers, to make us more effective in what we do? Focus on that skill first and work on it. That’s a given. Where to begin?
  • VERTICAL RESPONSE  |  WEDNESDAY, FEBRUARY 4, 2015
    [Organization, Work] 8 Must-Dos for Pinning to Your Business Pinterest Account
    After recent beta testing, Pinterest found that Promoted Pins performed just as well, if not sometimes better than organic pins. This works especially well for those who have non product-based businesses. 'Pinterest can help your business get discovered by millions looking to plan, buy and do almost anything. Cool right? business.
  • HINGE MARKETING  |  WEDNESDAY, FEBRUARY 4, 2015
    [Organization, Work] Creating the Ultimate Differentiator: Tools for Business Model Strategy & Innovation
    Many professional services organizations navigate a space where competitors appear overnight and unexpectedly, clients demand monthly innovations, and business plans rarely last a full year. Organizations are looking for new revenue streams, new ways to add value for their audiences, and new business models. They can all be combined.
  • ANNUITAS  |  TUESDAY, FEBRUARY 3, 2015
    [Organization, Work] ANNUITAS Names Jennifer L. Harmel EVP and Principal
    In the more than six years Jennifer has been with us, ANNUITAS has seen tremendous growth, and much of it can be attributed to her leadership, hard work and dedication to our clients’ success,” said Carlos Hidalgo, CEO and Principal of ANNUITAS. 'ANNUITAS Names Jennifer L. Harmel EVP and Principal. ATLANTA — Feb. About ANNUITAS.
  • VERTICAL RESPONSE  |  TUESDAY, FEBRUARY 3, 2015
    [Organization, Work] 6 Time-Saving Business Tools to Help You Get Organized
    'Getting ( and staying ) organized is a goal for many busy small business owners juggling multiple tasks with limited time. Here are six online tools you can use to organize all your business needs, and make this your most productive and time-savvy year yet. Evernote is free to use. If the answer is yes, give Toggl a try.
  • WINDMILL NETWORKING  |  TUESDAY, FEBRUARY 3, 2015
    [Organization, Work] Content Marketing and EGC: 4 Things Nonprofits Must Know
    Claire brings 30 years of frontline development and marketing leadership experience to her work as principal of her social benefit consulting firm, Clairification. Her passion is instilling an institution-wide culture of philanthropy to help organizations build constituencies and drive increased income to sustain and expand missions.
  • TRADESMEN INSIGHTS  |  TUESDAY, FEBRUARY 3, 2015
    [Organization, Work] What Will our B-to-B Marketing Responsibilities Look Like in 2 Years?
    According to the article, less than 20% currently have fully integrated customer data across their organization. That leaves a lot of work for the rest of us. think we all need to look at marketing tools that can help us work smarter. 'Marketing’s role over the last decade has been pretty simple. What are your thoughts?
  • LEADERSHIP  |  TUESDAY, FEBRUARY 3, 2015
    [Organization, Work] Oh No You Don’t! You Simply Can’t Say—“I Don’t Get Social Media”…
    Increased brand awareness and social conversations about your brand are strong indicators of a social strategy working well. Social media is an effective B2B lead generation tool but you can’t expect it to work simply because you have invested in the latest technology and tools. There’s no such thing. Social media is not a 100m sprint.
  • FATHOM  |  MONDAY, FEBRUARY 2, 2015
    [Organization, Work] Marketing Investment Tips for 2015
    ’ If this represents the state of  your organization’s content process in 2015, consider it a colossal failure of marketing AND salespeople. The organizations that invest in the collaboration between these groups should expect greater efficiency, and the purposeful adoption of automation/CRM technology can play a large role.
  • SALES PROSPECTING PERSPECTIVES  |  MONDAY, FEBRUARY 2, 2015
    [Organization, Work] 5 Best Productivity Tips to Maximize Sales Development Reps' Time
    It is essential that we manage our time in the most productive and efficient way possible in order to hit our goals, stay organized, and keep our clients happy. Planning out your day as a sales development representative is a must, especially if you are working on multiple projects. 'As sales development reps, our time is precious.
  • VERTICAL RESPONSE  |  MONDAY, FEBRUARY 2, 2015
    [Organization, Work] 10 Crowdfunding Websites Every Non-Profit Should Know
    It’s worked for non-profits like Start From Seed , an organization that provides comprehensive doula services and childbirth education. This organization turned to Rally, an online fundraising platform. 'As a non-profit, you’re always looking for new ways to raise money. Rally. HopeMob. Start Some Good. Crowdrise.
  • B2B MARKETING INSIDER  |  MONDAY, FEBRUARY 2, 2015
    [Organization, Work] Did William Penn Use the Oldest Known Content Marketing to Establish Pennsylvania?
    wasn’t completely listening (because I was multi-tasking and working on my laptop) when suddenly my 13-year-old son turned to me and said,  “Hey Dad. 'I am always on the search to find old and little-known examples of content marketing. See  4 Illuminating Lessons From One of History’s Most Inventive Content Marketers ). Servants.
  • HUBSPOT  |  MONDAY, FEBRUARY 2, 2015
    [Organization, Work] When to Check on Your Marketing Metrics: A Simple Guide
    Each day''s lead report can also tell you whether your website is working as expected. In addition to knowing the overall visits and leads that are generated from your website, it is also important to know those metrics broken down by different marketing channels such as organic search, paid search, social media, email marketing, and more.
  • B2B LEAD GENERATION BLOG  |  MONDAY, FEBRUARY 2, 2015
    [Organization, Work] How Much is Your Address Book Worth?
    Sohail works with corporate, business and educational establishments worldwide.  . MarketingExperiments : Whether the marketer is working with a startup or for a fortune 500 company, there always seems to be budget limitations for marketing. 'Tweet How much is your address book worth? SK :  I use Twitter to connect with people.
  • HUBSPOT  |  FRIDAY, JANUARY 30, 2015
    [Organization, Work] 10 Excel Tricks Every Marketer Should Know
    Histograms are a convenient way to organize data into similar groups (e.g Excel does all of the hard work for you. 'Excel is a useful tool for a number of marketing tasks. The two most important uses that I have for Excel on a weekly basis is first, as a research tool while writing (e.g. 1) How to Summarize Data with a Pivot Table.
  • THE POINT  |  THURSDAY, JANUARY 29, 2015
    [Organization, Work] Key B2B Demand Generation Strategies for 2015
    We discussed what’s new, what’s working, and what’s on the horizon in B2B Demand Generation. As so much of our demand generation work at Spear is founded on tried-and-true principles (Sell the Offer, Not the Product!) are really working. AN) Hello, Howard. HS) Content is everything these days. Or both? 2015 is no exception.
  • ANNUITAS  |  THURSDAY, JANUARY 29, 2015
    [Organization, Work] Why Buyer-Centric?
    The question is how do top-performing organizations do it? However…it takes a lot work and it requires a lot more than a new, fancy infographic or ebook to make it happen. The change management aspect of becoming more buyer-centric cannot be underestimated – it often takes bold moves to enact real change in an organization.
  • KOMARKETING ASSOCIATES  |  THURSDAY, JANUARY 29, 2015
    [Organization, Work] Google AdWords for B2B Organizations: 8 Questions Leadership Should Ask
    Even so, there is often confusion from senior leadership with respect to how PPC works and what the organization is getting from their search engine advertising budget. Here are some examples based on our own experience working with clients and senior leadership. How Much Am I Spending? How is the agency compensated? Won/Lost?
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