The Effective Marketer

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Some Good Trade Show Advice

The Effective Marketer

Despite the fact that trade show attendance is going down and there is less money in your marketing budget for attending physical events, if you do have to go to one you’d better make it worth it. Strategically organize your booth. Strategically organize your booth. Eliminate distractions. No smart phones.

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12+ Tips for Trade Show Success

The Effective Marketer

Make Your Trade Shows Count. The old fashioned trade show may not be the hottest topic coming through your inbox these days but odds are that you may still be doing quite a few events and have trade shows as part of your marketing budget. brings 12 tips for ensuring shows deliver the leads you expect.

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B2B Marketers Hold Off on Killing Traditional Media

The Effective Marketer

Their latest study points out that “The majority of B2B organizations are increasing marketing budgets for inbound marketing tactics, including social media, virtual events and webinars, SEO and PPC&#. Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 United States License.

Planning 100
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get hired in marketing

The Effective Marketer

Example: for a question like “do you have experience with trade shows?” which is not necessarily a very good question to begin with, but let’s leave it like this for now) you could answer: “yes, I have experience with trade shows and have handled many throughout my career”. OK, you have experience, but how much?

Planning 100
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The Rise of the Content Marketer « The Effective Marketer

The Effective Marketer

Add a few other roles such as events coordinator and more recently email marketing specialist and maybe even something related to social media and you have the hierarchical organization of 90% of marketing departments today. What used to be clear roles (i.e. What used to be clear roles (i.e. United States License.

Planning 100
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The New Rules of Lead Generation: Book Review

The Effective Marketer

Sounds simple and trivial, but unless you and your marketing organization are in sync as to what needs to get done to setup your lead gen program, it will be tough to get good (and measureable) results. Trade Shows. Build your assets. Execute your test campaign. And he adds a ‘sixth’ step: Repeat! Email Marketing.

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The New Rules of Lead Generation: Book Review

The Effective Marketer

Sounds simple and trivial, but unless you and your marketing organization are in sync as to what needs to get done to setup your lead gen program, it will be tough to get good (and measureable) results. Trade Shows. Build your assets. Execute your test campaign. And he adds a ‘sixth’ step: Repeat! Email Marketing.