Biznology

OCTOBER 9, 2020

Many brands today are publicly acknowledging and take positions on social issues in ways they never would have a few years ago. And, employees are engaging with their employers over social issues in new ways — from employee walk-outs at large companies to using social media to demand more of their companies and CEOs.

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Webinar Metrics Consulting Social Media Activities 197

Biznology

JULY 9, 2020

Remote work is not easy, and when I launched the completely remote organization, Great.com, I knew that it’d take some time to work out the kinks. The major downside of running a remote organization is that you miss out on a lot of the real human interaction you get from an office setting. Eventually, I gave in.

Organization 104

Organization Work Management Skype Acquisitions 104

Biznology

FEBRUARY 12, 2021

Does your company suffer from abandoned Facebook accounts, company Twitter handles you never knew about, misbranded Tik Tok channels, or even an occasional personal tweet mistakenly posted to a branded social media channel? If you answered yes to any of these, you may be suffering from Ineffective Social Media Governance (ISMG).

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Biznology

SEPTEMBER 12, 2011

My topic was how companies can use social media, not just for marketing, but across their entire organization. And, just like with social media marketing, the right place to start your social media usage for other purposes in the organization is with listening.

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Social Media Organization Media Public Relations 80

Biznology

OCTOBER 31, 2016

Whether you call it SEO or organic search, I’ve sure published a lot of articles on the subject here at Biznology. Below you can find a few of my favorite articles on organic search that still hold up today: Are you using social media for search keyword research? Do you use your website search to help your SEO?

Organization 80

Organization Link Building SEO Search Marketing 80

Biznology

FEBRUARY 13, 2018

The RFP was for a year’s social media strategy consulting. ” Companies, brands, associations, and organizations are not separating out social media from influencer engagement. ” Companies, brands, associations, and organizations are not separating out social media from influencer engagement.

Social Media 216

Social Media Social Marketing Marketing Strategy Marketing & Strategy 216

Biznology

JUNE 16, 2021

It is exceedingly rare that a Chief Information Officer, Chief Technology Officer or Chief Risk Officer takes an active interest in the management of social media at their organization. It is, in fact, quite common that the CIO, CTO or CRO could not even name the company’s head of social media. As they say, ignorance is bliss!

Social Media 104

Social Media Media Advertising Agencies Work Management 104

Biznology

JANUARY 15, 2021

Does your company suffer from abandoned Facebook accounts, a company Twitter handles you never knew about, misbranded Tik Tok channels, or even an occasional personal tweet mistakenly posted to a branded social media channel? If you answered yes to any of these, you may be suffering from Ineffective Social Media Governance (ISMG).

Social Media 118

Social Media Media Consulting Guidelines 118

Biznology

FEBRUARY 20, 2017

Ever since the days of MySpace , it became pretty clear that social media platforms have a bright future ahead. In other words, the social media world has expanded rapidly in the past few years. Social media trends. The displayed statistics reveal that as of April 2016, Facebook stands as the number one social network with 1.6

Enterprise Management 146

Enterprise Management Work Management Marketing Management Social Media 146

Biznology

JULY 17, 2017

Are you a B2B business exec whose instincts are saying you should be doing something with social media, but you’re not sure what? I estimate about half of the people who contact us for help with a social media program don’t have set objectives in mind–often because they don’t really know what social media can do for them.

Social Media 167

Social Media B2B Thought Leadership Media Customer Satisfaction 167

Biznology

JUNE 6, 2016

2% is their Facebook organic reach and it’s declining (source: DMR ). Why is Facebook organic reach declining so fast? The studies showed brands that struggled to engage their audience, when measured against brands with “Social DNA” were hit the hardest. For large brand pages with more than 500,000 Likes, organic reach hit 2%.

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Facebook Studies Organization Case Studies 80

Biznology

MARCH 23, 2017

Our world has never been so divided by politics, with social media as a major catalyst for extreme opinions and reactions. Brands are being pulled into battles on what they stand for, willingly and unwillingly, on both social and traditional media. Facebook , Twitter , etc.).

Social Media 152

Social Media Lead Scoring Lead Ranking Branding 152

Biznology

MAY 25, 2017

There are a few important similarities between knowledge management and social media. Social media, on the other hand, is there to tell you what you peers deem important, based on their own life experiences so far, and you are there to ascertain, judge or agree with what they have to say. A place to increase your brand awareness.

Social Media 155

Social Media Work Management Peer-to-peer Media 155

Biznology

JUNE 28, 2011

In my presentation on Sunday to the IEEE Board of Directors on organizational social media, I got a great question from a member of the board, "Our organization is not like the others that you've worked with. How can we work with them to succeed in social media?". We have many local chapters that we can't order around.

Social Media 80

Social Media Organization Wikipedia Media 80

Biznology

AUGUST 21, 2018

I’m in the middle of launching a new online product so I am in the middle of thinking about social media frequency. Don’t Just Call In Your Social Media. You can totally post the same news and updates across all your social media platforms— fer sure— you just need to make sure you dress it up appropriately for each venue.

Social Media 137

Social Media Social Marketing Media Twitter 137

Biznology

SEPTEMBER 21, 2017

Historically, this involved business entrepreneurs, but today, it is the social entrepreneur that has taken center stage. The concept of purposeful branding is even evident in the banking industry; Ashok Vaswani , the CEO of retail and business banking at Barclays , recently stated that “every business must serve a social purpose.”.

Branding 159

Branding Brand Identity Paid Search Agency Wikipedia 159

Biznology

MARCH 31, 2014

Observing this type of predatory behavior reminded me of the power grabs I have seen in organizations. The article made some excellent points about how the social and digital revolution had changed business and how the role of marketing had expanded. Partner with other functions (e.g.

Organization 80

Organization Peer-to-peer Work Management Marketing Management 80

Biznology

MARCH 31, 2014

Observing this type of predatory behavior reminded me of the power grabs I have seen in organizations. The article made some excellent points about how the social and digital revolution had changed business and how the role of marketing had expanded. Partner with other functions (e.g.

Organization 80

Organization Peer-to-peer Work Management Marketing Management 80

Biznology

MAY 6, 2019

Social media is a fantastic platform for promotion. What’s more, social networks are an ideal place to find the perfect customer. You can engage with people on social media. You can engage with people on social media. However, navigating social media is no easy task. Here’s the thing. Stand out from the crowd.

Social Media 99

Social Media Media Content High Quality Lead 99

Biznology

JANUARY 17, 2017

How has your education and career brought you to where you are now, a leader in social media strategy? I am the Director of Social Media for the Harvard Business School Office of Alumni Relations. It was in the graduate school office at Tufts that I started working in social media. Next I launched a blog.

Social Media 80

Social Media Media Curation Education 80

Biznology

JANUARY 30, 2017

Let me guess: your company has an outstanding social media presence. You do social listening every week. A lot of companies I’ve worked with seem to approach social listening as an attempt to showcase how great they are. Meaning, the input into your social listening platform is the most important piece. Sound familiar?

Social Media 80

Social Media Media Keywords Impressions 80

Biznology

MAY 18, 2017

If I were to visit your website, would I find a collection of social media icons I can click on to go to your company page on each of the most popular networks? Did I just describe your social media program? You’ve made it to the 2 nd phase of social media participation. Would I run across you occasionally in a group?

Social Media 143

Social Media Sales Qualified Leads Lead Scoring Lead Ranking 143

Biznology

FEBRUARY 14, 2013

Input is needed from everyone within the organization in order to ensure that the SEO campaign addresses every aspect of the business. While small businesses typically do this well, it’s the large organizations that sometimes struggle and find that SEO work is getting lost somewhere in the shuffle.

Organization 80

Organization SEO Work Management PR 80

Biznology

JUNE 7, 2016

Surefire Social is about to offer an all-in-one social media, search, reputation, review, analytics tool in the form of SurePulse , now in beta. I get to play with a lot of cool tools in my work doing social media and SEO audits and reporting. And I promise to report when SurePulse by Surefire Social becomes a reality to me.

Marketing Automation Services 80

Marketing Automation Services Tools Marketing Analytics Tools Adwords 80

Biznology

NOVEMBER 28, 2017

I am sure you’ve missed most of these as the 80% of the traffic to the below articles are thanks to organic search , primarily via Google. Organic vs paid social media: 12 myths vs realities. 10 lessons on Walmart’s social media strategy. 11 inspiring case studies of digital transformation. Like this post?

Social Media 116

Social Media Marketing Analytics Tools Social Marketing SEO 116

Biznology

FEBRUARY 28, 2013

Yet, how much has the Internet, mobile devices, and social networks impacted how today’s business organizations are structured or how work gets done? For many organizations, culture and business processes are still rooted in the “Mad Men” era. Efficiency was the driving force of these organizations.

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Organization Social Networks Wikipedia Work Management 80

Biznology

AUGUST 22, 2016

This is my first post – the introduction to a series spotlighting leaders in social media strategy. The “social media manager” – job title was not common ten years ago. But in 2016, organizations have a real business need to put someone in charge of listening to social media.

Social Media 80

Social Media Media Marketing & Strategy Paid Search Agency 80

Biznology

MARCH 27, 2017

Welcome to the next post in a series celebrating leaders in social media strategy. With a background in communications and public relations, Sarah has been at QuintilesIMS for almost three years now in several roles touching social media. Can you please describe your role/your team’s role within your organization? Welcome Sarah!

Social Media 80

Social Media Media Marketing & Strategy Public Relations 80

Biznology

SEPTEMBER 21, 2016

Last month, I launched a new series here on Biznology , interviewing leaders in social media strategy. They’re also defining a new role at organizations at the same time. This month we speak with Tory Starr , Director of Social Media at WGBH. Something that inspired you to move forward in the direction of social media?

Social Media 80

Social Media Media Marketing & Strategy Storytelling 80

Biznology

MARCH 28, 2017

To the point where these companies, associations, and organizations have and had been afraid of their own shadows, unlike the carte blanche, anything goes, associated with the magical world of being a mommy blogger! The post Healthcare needs social media influencers and influence appeared first on Biznology. Like this post?

Social Media 0

Social Media Media Blogger Internet Marketing 0

Biznology

SEPTEMBER 7, 2016

In my last post , I started to show how even the most recognized social media and social selling authors, experts, and consultants are getting LinkedIn wrong. We specialize in working with executives over 40 who have not been active in social media before, and have just a few minutes each day they can spare.

Social Media 80

Social Media Linkedin Ideal Customer Profiles Media 80

Biznology

MAY 21, 2018

Did you notice the buzz about Avengers: Infinity War on various social media platforms? This social media strategy helped Marvel get the right hype for the movie across the globe, leaving their fans anticipating for more. Their constant engagement across all their social media profiles kept people glued to the franchise.

Social Media 96

Social Media Service Ideal Customer Profiles Media 96

Biznology

JULY 3, 2014

Based on what has been written by advocates of social business, one might have expected radical changes to have already occurred across the business landscape. Recently, though, some of the social business predictions that have been made during the last few years have begun to take hold.

Business 80

Business Digital Transformation Thought Leadership Communities 80

Biznology

NOVEMBER 22, 2021

Still, many organizations struggle to incorporate a sense of gratitude into their messaging strategies. Next, think about those outside your organization, for example, clients for social enterprises and for-profit organizations or donors for not-for-profits. Gratitude is contagious. Click to Tweet. Then, take it outside.

Correlation 197

Correlation Opinions Organic Leads Organization 197

Biznology

AUGUST 2, 2013

However, whether it is fear of change or legitimate concerns about shifting the status quo, most of the innovation in social is taking place in marketing and communications, rather than on a broader organizational basis. So what should marketers do to drive broader based social business change in their organizations?

Social Marketing 80

Social Marketing Web 2.0 Disintermediation Planning 80

Biznology

JULY 16, 2012

We all hear success stories about organizations that have developed social media marketing strategies, deployed social media tactics and reinvigorated brands and client relationships. We applaud these efforts, cite them as case studies and continue to preach the gospel of social media. Photo credit: Wikipedia.

Business 80

Business Wikipedia Thought Leadership Social Media 80

Biznology

AUGUST 8, 2016

90% of marketers say social media is important to their businesses. 68% analyze their social media activities. Only 41% are able to measure their social activities. Social Media Examiner ). The numbers indicate almost all businesses now rely on social media for marketing, but less than half can measure if it’s working.

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Case Study Case Studies Social Media Paid Content 80