Buzz Marketing for Technology

APRIL 27, 2010

One of the biggest challenges for organizations today is managing the flow of information about their brands, products, and services that occurs in social media channels, including microblogs (such as Twitter), social networking sites (such as Facebook), blogs, and online forums. Tweet This! Share this on Facebook.

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Buzz Marketing for Technology

SEPTEMBER 2, 2009

Imagine it is New Years Eve 2011, just 2 short years from now and you are having a conversation with a buddy from work and you are remembering the days when your firm only had 4 people actively engaged in Social Media. Its now 2011 and everyone in your company has access to and the ability to jump and engage in Social Media.

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Buzz Marketing for Technology

MARCH 16, 2010

Word spreads quickly in Social Media – sometimes more quickly than you can keep up with. Then all you have to do is feed this list into your listening platform and you should be able to create a steady stream of Social Media Leads! Related posts: Why is measuring Lead Gen in Social Media so hard?

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Social Media Social Marketing B2B Marketing Media 100

Buzz Marketing for Technology

MAY 25, 2011

I recently saw an article from MarketingSherpa that said 62% of CMO’s believe that social media marketing will pay off … eventually! By the way those CMOs didn’t last in the organization either! Let me just go on record to say – I am sick of the notion that there is no ROI in Social Media.

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Buzz Marketing for Technology

FEBRUARY 18, 2010

And if there is one thing I pride myself on is being organized. As anyone on my team can tell you from having been in my office is that it is very organized which I feel spills over into my digital life as well. Related posts: Social Search could it be a Google Killer? This morning I typed into Google the search term: VoIP.

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Buzz Marketing for Technology

APRIL 21, 2010

When it comes to Social Media data the same holds up to a point! There is clearly a spectrum of Social Media data that can be collected by any listening platform like a Radian6 or a Networked Insights. Social Media Lead flow in B2B Marketing Word spreads quickly in Social Media – sometimes more quickly.

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Buzz Marketing for Technology

FEBRUARY 2, 2010

A while back I created a post called – There is no “campaign&# in Social Media because when marketers use the word “campaign,” it tends to suggest an initiative to get a message out to a targeted group of constituents. Related posts: Social Media speeds Onboarding I am officially up and running now in my.

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Buzz Marketing for Technology

NOVEMBER 13, 2009

Now that we are beginning to feel the relief of the economic uncertainty that has been hanging around us for the past few months, I am beginning to hear a lot about the invention of some new roles inside organizations looking to get “social media”. But wait, social media hasn’t been around that long!

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Social Media Social Marketing Media Tagging 100

Buzz Marketing for Technology

JUNE 1, 2009

In short, they talk a lot about how the interview process has little to do with the success of a candidate in your organization. Yet another use of Social Media we didn’t expect at the inception of Web 2.0. Tags: social media.

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Social Media Web 2.0 Media Sample 100

Buzz Marketing for Technology

NOVEMBER 13, 2009

Now that we are beginning to feel the relief of the economic uncertainty that has been hanging around us for the past few months, I am beginning to hear a lot about the invention of some new roles inside organizations looking to get “social media”. But wait, social media hasn’t been around that long!

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Social Media Social Marketing Media Digg 100

Buzz Marketing for Technology

JUNE 15, 2010

But focusing on the Extrovert angle for a second, I began to wonder if you need to be an extrovert to be in social media. Certainly internally in your organization you need to be an extrovert if you want to organize a Tribe or movement in your company to take on social media. Email this to a friend?

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Social Media Enterprise Management Wiki Social Marketing 100

Buzz Marketing for Technology

MARCH 18, 2010

In the last post we covered how to create a Social Media Lead Flow. There is a growing number of listening platforms devoted to Social Media – everything from highly customized services that are managed for you, to free tools you can manage yourself. But what if you don’t have a listening platform?

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Work Management Social Media Marketing Management Social Marketing 100

Buzz Marketing for Technology

SEPTEMBER 26, 2008

Work Literacy is a network of individuals, companies and organizations who are interested in learning, defining, mentoring, teaching and consulting on the frameworks, skills, methods and tools of modern knowledge work. The topics they look at are what I might call social media literacy skills.

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Buzz Marketing for Technology

JUNE 27, 2008

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Buzz Marketing for Technology

JULY 22, 2008

Leveraging Technology to Turn Virtual Organization into Vehicles of Collaboration. · Filed under General and tagged: design , models , social media , virtual organizations , web 2.0. I love social media and online collaborative tools. So what is a Virtual Organization, or VO? social media.

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Organization Web 2.0 Tagging Work Management 100

Buzz Marketing for Technology

JUNE 1, 2015

Last week I moderated another Social Media Today webinar as part of their Best Thinker webinar series, this time on the topic of Connecting Your Enterprise: Collaboration at Scale. We discussed how to setup an environment that cultivates growth and scale in social media.

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Buzz Marketing for Technology

JULY 28, 2008

Managing in the Virtual or Network(ed) Organization by Jon Husband. During my blogging over the past four years I have pointed several times previous to an article in The Economist from January 2006 titled The New Organization ( The way people work has changed dramatically, but the way their companies are organised lags far behind. .

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Work Management Enterprise Management Web 2.0 Organization 100

Buzz Marketing for Technology

FEBRUARY 10, 2016

This week I moderated another Social Media Today webinar as part of their Best Thinker webinar series, this time on the topic of Social Listening: Harness Marketing Insights from Consumer Conversations. We discussed tips and tricks for finding and utilizing Social Listening in your organization!

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Buzz Marketing for Technology

AUGUST 5, 2014

This week I moderated another Social Media Today webinar as part of their Best Thinker webinar series, this time on the topic of Transforming Events into Meaningful Experiences: Lessons in Real-Time Marketing. How best to organize for Real-Time Marketing? This webinar was sponsored by Spredfast.

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Allocation Paid Search Agency Work Management Webinar Metrics 100

Buzz Marketing for Technology

APRIL 18, 2012

Businesses use enterprise data and metrics to manage business performance and drive efficiencies across the organization. Download this report to learn about the emerging role of social media analysis. There really is an ROI in Social Media – I’ve seen it! I really don’t get it. I recently saw an.

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Buzz Marketing for Technology

DECEMBER 22, 2010

In January I started on a product with the Avaya Labs (formerly Bell Labs) team to create what is now known as the Avaya Social Media Manager. In the process I found that this was the BEST place to get an ROI in Social Media. But we were working on this book for the better part of the first half of the year.

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BtoB Work Management Advertising Agencies Social Media 100

Buzz Marketing for Technology

DECEMBER 15, 2009

Around this time last year I wrote about some Predictions for 2009 and while I would say 8 out of 10 have already materialized and the other 2 are on their way, it has become clear that this year was the year we past the point of no return on Social Media. Social is a process that has the power to transform your entire organization.

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BtoB Advertising Agencies Paid Search Agency Mobile Advertising 100

Buzz Marketing for Technology

SEPTEMBER 8, 2009

In the last post called Just 4 People doing Social Media? we discussed how social media like email will eventually be in the hands of everyone in your organization. But in Social Media that approach wont work. Tags: social media. I even put a date on it Jan 1 2012.

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Companies Wiki Enterprise Management Social Media 100

Buzz Marketing for Technology

MARCH 23, 2011

If you can learn where those men congregate in the social media arena and how you can place your media in those areas, you can improve the efficiency of your media buys. To answer that, you need to discover where men go to have those conversations and then place your media there. Social Media – the Next Frontier!

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Media BtoB Paid Search Agency Social Media 100

Buzz Marketing for Technology

APRIL 8, 2010

Let’s face it at this point social media has gone mainstream. Customers are not only surfing the web looking for information but more and more they are relying on social media to get their information. Your customers can seamlessly move from web to social to call center to your front door.

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Advertising Channels Digg Paid Search Agency Social Media 100

Buzz Marketing for Technology

OCTOBER 15, 2009

Many agencies today are offering Social Media services (if they aren’t they need to). But for many of them it is often hard to architect the strategy since so much of the knowledge of ‘who to go to’ for ‘what type of Social Media conversation’ is very internal knowledge. Tags: social media.

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Ad Agencies Fulfillment Social Media Tagging 100

Buzz Marketing for Technology

DECEMBER 15, 2009

Around this time last year I wrote about some Predictions for 2009 and while I would say 8 out of 10 have already materialized and the other 2 are on their way, it has become clear that this year was the year we past the point of no return on Social Media. Social is a process that has the power to transform your entire organization.

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BtoB Advertising Agencies Paid Search Agency Mobile Advertising 100

Buzz Marketing for Technology

JANUARY 5, 2010

Combining two of the most customer focused organizations I am aware of on the web and making one of the most powerful customer centric companies out there. Social media has forever changed the balance of nature in favor of the customer. Remember this is the year that social starts to transform other areas of your organization!

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Service BtoB Digg Amazon 100

Buzz Marketing for Technology

NOVEMBER 17, 2010

I see this in my travels talking to Avaya customers about how social media can be integrated into their contact center. I like to say I never read a Social Media case study that was titled “We Ignored this Tweet and everything was Great!” Related posts: Social Customer Support: AT&T is doing it Right!

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Brand Identity Branding Digg Multi-Channel 100

Buzz Marketing for Technology

APRIL 25, 2013

Gartner is predicting that by 2015, 25% of organizations will have a Chief Digital Officer (CDO) and further estimated that 20% of existing chief information officers (CIOs) have already taken on some of the responsibilities of the CDO. This is not your ordinary conference about social media. So what does a CDO do?

Social Marketing 100

Social Marketing Enterprise Management Paid Search Agency CMO 100

Buzz Marketing for Technology

FEBRUARY 9, 2010

Social Media changes that and elevates Trust to the individual level. The word community is often overused now that Social Media has come along. The 4 P’s to Social Media Marketing Ok ok – based on the great response I got. This is actually good news for the B2B Marketer. Email this to a friend?

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Trust Marketing Communities ROI B2B Marketing 100

Buzz Marketing for Technology

SEPTEMBER 15, 2009

You sweat the long nights and the hard work that it takes to get your new platform stood up within your organization so that everyone can begin to collaborate. I think as Social Media marketers we have to get better at training. Tags: social media. You are a hero.

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Rules Wiki Buzz Social Media 100

Buzz Marketing for Technology

JANUARY 14, 2010

As the old adage goes – some people spend more time planning the wedding then they do the marriage and this is true of a lot of what we see organizations do socially. Personal Brand Organization Tips Ok so you are comfortable with getting your personal. Why you need to build your Social Capital? Tweet This!

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Ad Building Brand Identity Branding Digg 100

Buzz Marketing for Technology

SEPTEMBER 8, 2010

Notice that marketers don’t make that list (duh) but also think about how much more content you have been getting from those sources now that social media has arrived. Simon’s approach to messaging is very unique in the sense that – All organizations function on 3 levels. What you do, How you do it and Why you do it.

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B2B Marketing Peer-to-peer B2B Demand Generation Agencies 100

Buzz Marketing for Technology

FEBRUARY 27, 2013

Get organized. Related posts: Social Media Gone Wrong … and How to Avoid Making the Same Mistakes We’re all human. Blackberry’s #BeBold campaign, complete with super heroes, was a #Fail that opened it up to ridicule that quickly expanded into a chance to mock their slip into irrelevance. Predictions, anyone?

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Buzz Marketing for Technology

DECEMBER 7, 2011

The speed with which social media spreads ideas and information has led many marketers to place a premium on capturing data in real time. Start by analyzing the decision cycles within your organization or department and how you want to engage data. But should real-time data be such a priority?

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Banner Ads Banners Network Marketing Act-On 100

Buzz Marketing for Technology

MAY 6, 2010

Imagine a world where B2B Marketers could target specific decision makers in specific companies using Social Media ads. His rationale – “if I don’t hit Paul I will get someone in his organization that will know him and forward it to him.” Think that sounds like the future years from now? Last week the clever folks at G.1440

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Advertising Agencies Cost Per Click Advertisements Advertising 100