Biznology

JUNE 16, 2021

It is exceedingly rare that a Chief Information Officer, Chief Technology Officer or Chief Risk Officer takes an active interest in the management of social media at their organization. It is, in fact, quite common that the CIO, CTO or CRO could not even name the company’s head of social media.

Social Media 104

Social Media Media Advertising Agencies Work Management 104

Biznology

MARCH 1, 2021

Internal communications start with the leadership team and the focus with which they run the organization. With more than two decades of communications experience, she has a passion for creating and executing new ideas to drive employee engagement at organizations both great and small. Key Takeaways: Experience. Common Mistakes.

Organization 156

Organization Work Management Internet Marketing Marketing Management 156

Biznology

JANUARY 15, 2021

Does your company suffer from abandoned Facebook accounts, a company Twitter handles you never knew about, misbranded Tik Tok channels, or even an occasional personal tweet mistakenly posted to a branded social media channel? If you answered yes to any of these, you may be suffering from Ineffective Social Media Governance (ISMG).

Social Media 118

Social Media Media Consulting Guidelines 118

Biznology

FEBRUARY 20, 2017

Ever since the days of MySpace , it became pretty clear that social media platforms have a bright future ahead. In other words, the social media world has expanded rapidly in the past few years. Social media trends. Information is one of the most important resource any organization has.

Enterprise Management 146

Enterprise Management Work Management Marketing Management Social Media 146

Biznology

JULY 17, 2017

Are you a B2B business exec whose instincts are saying you should be doing something with social media, but you’re not sure what? I estimate about half of the people who contact us for help with a social media program don’t have set objectives in mind–often because they don’t really know what social media can do for them.

Social Media 167

Social Media B2B Thought Leadership Media Customer Satisfaction 167

Biznology

MAY 25, 2017

There are a few important similarities between knowledge management and social media. Social media, on the other hand, is there to tell you what you peers deem important, based on their own life experiences so far, and you are there to ascertain, judge or agree with what they have to say. Find out what else is important.

Social Media 155

Social Media Work Management Peer-to-peer Media 155

Biznology

MARCH 23, 2017

Our world has never been so divided by politics, with social media as a major catalyst for extreme opinions and reactions. Brands are being pulled into battles on what they stand for, willingly and unwillingly, on both social and traditional media. Facebook , Twitter , etc.).

Social Media 152

Social Media Lead Scoring Lead Ranking Brand Identity 152

Biznology

AUGUST 21, 2018

I’m in the middle of launching a new online product so I am in the middle of thinking about social media frequency. Don’t Just Call In Your Social Media. The post Timing is everything in social media marketing appeared first on Biznology. I’m Only Talking About Sharing News.

Social Media 137

Social Media Social Marketing Media Twitter 137

Biznology

SEPTEMBER 12, 2011

My topic was how companies can use social media, not just for marketing, but across their entire organization. And, just like with social media marketing, the right place to start your social media usage for other purposes in the organization is with listening.

Social Media 80

Social Media Organization Media Public Relations 80

Biznology

MAY 6, 2019

Social media is a fantastic platform for promotion. What’s more, social networks are an ideal place to find the perfect customer. You can engage with people on social media. You can engage with people on social media. However, navigating social media is no easy task. Here’s the thing.

Social Media 99

Social Media Media Content High Quality Lead 99

Biznology

JANUARY 17, 2017

How has your education and career brought you to where you are now, a leader in social media strategy? I am the Director of Social Media for the Harvard Business School Office of Alumni Relations. It was in the graduate school office at Tufts that I started working in social media. Next I launched a blog.

Social Media 80

Social Media Media Curation Education 80

Biznology

MAY 18, 2017

If I were to visit your website, would I find a collection of social media icons I can click on to go to your company page on each of the most popular networks? Did I just describe your social media program? You’ve made it to the 2 nd phase of social media participation. Like this post?

Social Media 143

Social Media Sales Qualified Leads Lead Scoring Lead Ranking 143

Biznology

MARCH 27, 2017

Welcome to the next post in a series celebrating leaders in social media strategy. With a background in communications and public relations, Sarah has been at QuintilesIMS for almost three years now in several roles touching social media. Can you please describe your role/your team’s role within your organization?

Social Media 80

Social Media Media Marketing & Strategy Public Relations 80

Biznology

SEPTEMBER 21, 2016

Last month, I launched a new series here on Biznology , interviewing leaders in social media strategy. They’re also defining a new role at organizations at the same time. This month we speak with Tory Starr , Director of Social Media at WGBH. Let’s get to the interview, shall we? INSPIRATION. Welcome Tory!

Social Media 80

Social Media Media Marketing & Strategy Storytelling 80

Biznology

NOVEMBER 28, 2017

I am sure you’ve missed most of these as the 80% of the traffic to the below articles are thanks to organic search , primarily via Google. Organic vs paid social media: 12 myths vs realities. 10 lessons on Walmart’s social media strategy. 11 inspiring case studies of digital transformation.

Social Media 116

Social Media Marketing Analytics Tools Social Marketing SEO 116

Biznology

MARCH 28, 2017

To the point where these companies, associations, and organizations have and had been afraid of their own shadows, unlike the carte blanche, anything goes, associated with the magical world of being a mommy blogger! The post Healthcare needs social media influencers and influence appeared first on Biznology. Like this post?

Social Media 0

Social Media Media Blogger Internet Marketing 0

Biznology

JANUARY 30, 2017

Let me guess: your company has an outstanding social media presence. You do social listening every week. So make sure to use a critical eye when looking at your social listening output. Collaborate with your Paid/Organic Search teams to get a list of terms. You have an 80% Share of Voice. Sound familiar?

Social Media 80

Social Media Media Keywords Impressions 80

Biznology

AUGUST 22, 2016

This is my first post – the introduction to a series spotlighting leaders in social media strategy. The “social media manager” – job title was not common ten years ago. But in 2016, organizations have a real business need to put someone in charge of listening to social media.

Social Media 80

Social Media Media Marketing & Strategy Paid Search Agency 80

Biznology

MAY 21, 2018

Did you notice the buzz about Avengers: Infinity War on various social media platforms? This social media strategy helped Marvel get the right hype for the movie across the globe, leaving their fans anticipating for more. Their constant engagement across all their social media profiles kept people glued to the franchise.

Social Media 96

Social Media Service Ideal Customer Profiles Media 96

Biznology

JUNE 28, 2011

In my presentation on Sunday to the IEEE Board of Directors on organizational social media, I got a great question from a member of the board, "Our organization is not like the others that you've worked with. How can we work with them to succeed in social media?".

Social Media 80

Social Media Organization Wikipedia Media 80

Biznology

AUGUST 8, 2016

90% of marketers say social media is important to their businesses. 68% analyze their social media activities. Only 41% are able to measure their social activities. Social Media Examiner ). This means monitoring media not just from traditional publishers, but on the great majority of social sites too.

Case Study 80

Case Study Case Studies Social Media Paid Content 80

Biznology

OCTOBER 31, 2016

Whether you call it SEO or organic search, I’ve sure published a lot of articles on the subject here at Biznology. Below you can find a few of my favorite articles on organic search that still hold up today: Are you using social media for search keyword research? Do you use your website search to help your SEO?

Organization 80

Organization Link Building SEO Search Marketing 80

Biznology

AUGUST 4, 2015

Even of you have enough money to hire an entire social media symphony as well as a social media monitoring and response task force, there are too many hours in a day and, according to some, the sweet spots aren’t even during the work day anymore. So, social media automation is key. Pretty neat.

Work Management 80

Work Management Social Media Marketing Management Marketing Automation Services 80

Biznology

NOVEMBER 4, 2016

It isn’t too tough to get your fans to like and share your posts on social platforms, but it is trickier to get them to leave comments. Many businesses really want to interact with their fans and ignite more engagement on social media to build relationships and loyalty. Organize one-of-a-kind contests. Like this post?

Social Media 80

Social Media Media Facebook Loyalty 80

Biznology

JUNE 27, 2011

Social media is like that. You might use social media, but that doesn't mean that you know how to manage your organization's use of social media. And they can, but they might not know how to set the policies for their organization. Image via Wikipedia.

Social Media 80

Social Media Media Wikipedia Youtube 80

Biznology

APRIL 19, 2013

We’ve got to come up with a better name for social media. And that is overwhelmingly what social media should mean to many people. And that can make talking about social media to C-level executives a challenge. And that can make talking about social media to C-level executives a challenge.

Social Media 80

Social Media Social Marketing Content Marketing Media 80

Biznology

OCTOBER 22, 2015

It was an interesting question, and I started my answer by noting that Facebook was the first really big thing in social media and that nothing has really threatened it since. If Facebook stays on top of all of this, maybe we will still call it a social network. The post What’s the next big thing in social media?

Social Media 80

Social Media Media Privacy Facebook 80

Biznology

FEBRUARY 11, 2016

And I noticed that while there are social media profiles for other local 9Round gyms , the new Penrose location has yet to embrace social media. It occurred to me that both 9Round and all their franchisees are 100% percent responsible for all their social, including creating their social media profiles.

Social Media 80

Social Media Work Management Marketing Management Media 80

Biznology

JANUARY 4, 2016

Are you using social media listening as one of them? If all you’ve ever done with social listening is detect PR crises, you are missing a lot. Social media listening can go broader. If you aren’t using social listening in your search keyword research, ask yourself why. I know how awful that was.

Keywords 80

Keywords Social Media Research Long Tail Marketing 80

Biznology

MAY 19, 2014

22% say social media. Search Engine Optimization (SEO) is is the process of getting website traffic from “free,” “organic,” “editorial” or “natural” listings on search engines. Social Media Marketing refers to the process of gaining website traffic or attention on social media sites in the same way.

Social Media 80

Social Media SEO Media Youtube 80

Biznology

JANUARY 16, 2014

One recent development within the SEO industry that could certainly impact link building efficacy is the increasing importance of social media. SEO Value of Social Signals. While links are still the most important factor, it is becoming evident that social signals may play a significant part in ranking as well.

Link Building 80

Link Building Social Media Ad Building Lead Scoring 80

Biznology

OCTOBER 10, 2016

For example, my article “ CMOs Are Failing to Go Beyond Brand Awareness ,” questions the actions of CMOs at organizations like Xerox , Wiley , Lithium , G2Crowd , and XOJet. Now, when it comes to social media, B2B buyers (especially IT buyers) do not want to engage with sales until they are ready to make the buying decision.

Social Media 80

Social Media B2B Thought Leadership Media Peer-to-peer 80

Biznology

DECEMBER 10, 2013

Here’s a list, off the top of my head, of things that could and should make your social media and blogging life more full, exciting, passionate, accountable, and fruitful — and maybe a little less intimidating. Add Social Media Information to Print Media. I always compare social media to parenting.

Social Media 80

Social Media Media Tips Ideal Customer Profiles 80

Biznology

DECEMBER 30, 2015

I hear these objections all the time when speaking to top executives about social media. When Bill Gates compliments Code.org on Twitter, he’s giving that organization a publicity boost. The post Five often-overlooked reasons senior executives should use social media appeared first on Biznology. Sound familiar?

Social Media 80

Social Media Media Thought Leadership Advertising Mediums 80

Biznology

FEBRUARY 11, 2014

Are you a social media hoarder? Is it time for a bit of a social media spring cleaning? Or, all the stuff you’ve posted since the beginning of your social media life, including your blogs, Facebook, Twitter, LinkedIn , Friendster, MySpace , Flickr, YouTube , et al. In Are you a social media polymath?

Social Media 80

Social Media Media Youtube Curation 80

Biznology

JUNE 6, 2016

2% is their Facebook organic reach and it’s declining (source: DMR ). Why is Facebook organic reach declining so fast? Here’s the trend: LARGER THE FAN BASE, LOWER THE REACH ( OGILVY ): According to a Social@Ogilvy analysis of more than 100 brand pages, they also concluded Facebook organic reach hovered at 6%.

Facebook 80

Facebook Studies Organization Case Studies 80

Biznology

SEPTEMBER 7, 2016

In my last post , I started to show how even the most recognized social media and social selling authors, experts, and consultants are getting LinkedIn wrong. We specialize in working with executives over 40 who have not been active in social media before, and have just a few minutes each day they can spare.

Social Media 80

Social Media Linkedin Ideal Customer Profiles Media 80