Digital B2B Marketing

APRIL 2, 2013

In most B2B organizations, Salesforce.com or a similar solution is the system of record. But your organization that is accustomed to measuring marketing by the value it delivers (in qualified leads or ultimate sales) versus the investment you made. The problem doesn’t begin with marketing though.

Top of Funnel 100

Top of Funnel Peer-to-peer B2B Work Management 100

Digital B2B Marketing

JANUARY 10, 2012

I would rather see a company build their list organically over time, creating a list of people that have opted in specifically to hear from them. Additional recommendations are in DemandGen’s 2012 Data Acquisition Report (light registration required) via a link at the bottom of the linked post.

Buy 100

Buy Email Marketing B2B Marketing Jigsaw 100

Digital B2B Marketing

JUNE 7, 2012

Activity intended to improve organic search rankings. Salesforce.com. A marketing approach that treats every company individually rather than as a mass of similar companies TAP : Targeted Accounts Program. SEM : Search Engine Marketing. Includes both SEO and paid search. SEO : Search Engine Optimization. PPC : Pay Per Click.

Paid Content 100

Paid Content Lead Ranking Cost Per Click Cost per Lead 100