Paul Gillin

JANUARY 20, 2012

Like many successful CEOs, he is guided by a few simple and logical principles: Always put the organization first, think long-term and leave the company better than you found it. Palmisano speaks honestly about the mistakes IBM made that nearly capsized the company 20 years ago and how those lessons changed him as a leader.

Impressions 50

Impressions Profiling Video Marketing Research 50

Paul Gillin

DECEMBER 18, 2012

Eleven months later, Attack of the Customers on sale on Amazon ! Support organizations were outsourced en masse in the 1990s, customer service agents were hidden beneath layers of confusing call routing menus and complaints routinely disappeared into black holes.

Paid Search Agency 50

Paid Search Agency Word of Mouth Amazon Viral Marketing 50

Paul Gillin

JANUARY 24, 2013

Readers will learn: Why businesses’ common responses to customer complaints often make matters worse; Why complaining customers are some of an organization’s most valuable assets; How vocal critics can be turned into raving fans with an active response strategy; How to organize a team to identify and respond to attacks in minutes; and.

Press 50

Press Peer-to-peer Amazon BtoB 50

Paul Gillin

JANUARY 17, 2012

The research & development organization has used IBM Connections to take a long-standing technical conference online. A private community of about 200 consumer-focused field sales reps and service engineers now post monthly blog-like summaries of field activity reports, customer wins and innovative marketing ideas. Time to Market.

Wiki 50

Wiki Peer-to-peer Work Management Marketing Management 50

Paul Gillin

AUGUST 4, 2011

In my work with B2B organizations, the question of how to use Facebook is invariably front and center. The company knows that its core audience is sales professionals, and it uses discounts, referral bonuses and contests to reach these individuals. Here’s how it works.

Facebook 50

Facebook B2B Marketing Rules Salesforce.com 50

Paul Gillin

JULY 8, 2010

Chris Boudreaux has assembled an amazing database of 167 social media policies from businesses, government agencies and nonprofit organizations that you may also find useful. Perhaps it will help you in formulating your own policy. You may not use your blog, micro-blog or other social media to disclose Oracle’s confidential information.

Social Media 50

Social Media Media Copyright B to B 50

Paul Gillin

FEBRUARY 2, 2012

I spent 15 months as a sales manager, which was just long enough to learn how little aptitude I had for the job. The Truth about Leads is a short book – only 101 pages – but it’s packed with sales wisdom. Some of McDade’s advice will be difficult for sales managers to hear, but it’s hard to argue with his logic.

Cost per Lead 50

Cost per Lead Sales Qualified Leads PointClear CPL 50

Paul Gillin

JANUARY 16, 2012

There are many ways to apply these benefits, ranking from improved product design to global sales contests. We need deep analytics around everything in the organization. Content can be organized by various views, including a paper.li -like custom news page and topical filtering. Leverage skills and distribute workload.

Enterprise Management 50

Enterprise Management Work Management Social Networks Ideal Customer Profiles 50

Paul Gillin

AUGUST 6, 2012

However, I do think it’s important that organizations be able to understand the online influence of people they want to build relationships with. This addresses the problem of lead quality, which is the biggest cause of sales waste. Victory will go to the swiftest. 14 at 2 EDT at which more details will be discussed.

Marketing Automation Services 50

Marketing Automation Services Salesforce.com Ideal Customer Profiles Social Networks 50

Paul Gillin

DECEMBER 16, 2010

And what’s happening in auto sales will happen in every single industry. Organizations will flatten and fragment because vertical hierarchies move too slowly. Some now come into the showroom knowing precisely what other people have paid for cars at his dealership within the last couple of months. Think of how that changes his business.

Social Media 50

Social Media Media RSS Verticals 50

Paul Gillin

JUNE 24, 2010

In the aggregate, the company may be able to justify its practices in the form of higher customer satisfaction and repeat sales, but we doubt the support manager who charters the midnight express is required to justify the added expense in advance. A simple one is an ROI analysis of the impact of hiring a new sales representative.

ROI 50

ROI Paid Content Social Marketing Webcast 50

Paul Gillin

JANUARY 20, 2011

These people typically come from many different areas of the organization, and each has different information needs. The business buyer’s appetite for information also doesn’t end with the sale (see item 4). Bet the business” decisions. There is virtually no parallel for this in consumer markets.

Work Management 50

Work Management Marketing Management B2B Marketing B2B 50

Paul Gillin

MARCH 9, 2012

Organized in just seven weeks and spearheaded by John Battelle’s Federated Media Group, Signal P&G brought top executives from Google, Facebook, Yahoo, AOL, Microsoft, Coca-Cola and many other digital and consumer brands to talk about the future of marketing. Support From the Top.

Peer-to-peer 50

Peer-to-peer Paid Search Agency Sample Amazon 50