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Tony Zambito

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State Of Buyer Personas 2016: Strong Correlation Between Effectiveness And Goals

Tony Zambito

JANUARY 3, 2016

The journey, however, continues towards professionals and organizations gaining a true understanding of what buyer persona development entails. 80% of the respondents were from B2B organizations. Their focus on common buyer profiling found in sales and product management are steering people and organizations in the wrong direction.

Buyer Personas 100
Buyer Personas Correlation Effectiveness Ideal Customer Profiles 100
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Revenue Growth by Choice and The Buyer Orbit

Tony Zambito

FEBRUARY 22, 2012

B2B leaders today must find ways to focus strategy on the buyer, the choices they make, and the experiences they have with their organizations. And they could be choices about whether to continue having an experience with your organizations – or – find another. What I propose is something we can call the Buyer Orbit.

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