Smashmouth Marketing

OCTOBER 4, 2009

But I think the answer lies in the maturity of the organization. Conversely, if your marketing organization is less mature, you have to show how inaction is delaying opportunity. Propose something as a Proof-of-Concept first. Aaron: Paralysis works both ways, unfortunately. But the same rigor on metrics applies.

Planning 100

Planning Advertising Agencies Webinar Metrics Budget Programs 100

Smashmouth Marketing

OCTOBER 5, 2009

But I think the answer lies in the maturity of the organization. Conversely, if your marketing organization is less mature, you have to show how inaction is delaying opportunity. Propose something as a Proof-of-Concept first. Aaron: Paralysis works both ways, unfortunately. But the same rigor on metrics applies.

Planning 100

Planning Webinar Metrics Advertising Agencies Budget Programs 100

Smashmouth Marketing

SEPTEMBER 22, 2009

Second, if you have a customer profile and certain activities you want them to do, your Sales qualification (or telemarketing or inside sales, depending on your organization) can still grade your leads based on profile (title, geography, industry, etc.) and activity before the leads ever go to a Sales Rep.

Lead Scoring 100

Lead Scoring Lead Ranking Enterprise Management Work Management 100

Smashmouth Marketing

SEPTEMBER 22, 2009

Second, if you have a customer profile and certain activities you want them to do, your Sales qualification (or telemarketing or inside sales, depending on your organization) can still grade your leads based on profile (title, geography, industry, etc.) and activity before the leads ever go to a Sales Rep.

Lead Scoring 100

Lead Scoring Lead Ranking Enterprise Management Work Management 100