Want to launch a new product or service faster? Do some research.
Chris Koch
SEPTEMBER 25, 2009
The organization goes into a kind of collective amnesia as all the interested parties begin denying that they ever wanted to have anything to do with this misguided thingamajig—what’s it called again?—and and complain about not having the resources or the time to make the proposed launch date. Put more energy into the first battle.
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