proposal Organization Related Topics 
ANNUITAS
OCTOBER 9, 2023
The Westin Copley Place was the perfect venue, and we had a curated cross section of marketing, sales and commercial leaders to roll up their sleeves and discuss what it really means to build a Converged Growth go-to-market organization. At multiple points his ‘spicy’ proposals for re-thinking GTM org charts sparked some heady debate!
ANNUITAS
AUGUST 19, 2022
My most recent blog posts have proposed a new approach for B2B go-to-market teams — a Converged Growth organizational model. This new organizational model represents a complete rethink of traditional B2B sales, marketing and customer service roles, with blended teams, organized around stewardship of customer journey phases.
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ANNUITAS
FEBRUARY 10, 2020
Sustaining your transformation: When transformation is approached incrementally, and the process is dragged out it often encourages organizations to revert back to a previous state. They often set targets too low, aiming for incremental change. Speed is crucial.
ANNUITAS
SEPTEMBER 6, 2016
Many organizations foster the idea of innovation and welcome change within; however, most sadly do not. So, how can you share ideas and influence change within your organization and gain the often elusive executive buy in? Don’t assume everyone has the same goals when sharing your ideas. Be personally invested in the idea.
ANNUITAS
MARCH 10, 2016
Although marketing automation is now almost fully embraced by marketers, sales organizations are still not completely accepting of the technology benefits, nor are they trusting of marketing’s motives. Companies surveyed all agree that the effort of deployment is difficult at best.
ANNUITAS
JUNE 18, 2012
According to SiriusDecisions , 40% of organizations will own automation by the year 2016. However, despite what some of the vendors are proposing, technology is not the ultimate solution to the marketers’ problems. What this means is that marketing automation will automate whatever process or system exists in an organization.
ANNUITAS
JUNE 18, 2012
According to SiriusDecisions , 40% of organizations will own automation by the year 2016. However, despite what some of the vendors are proposing, technology is not the ultimate solution to the marketers’ problems. What this means is that marketing automation will automate whatever process or system exists in an organization.
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