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Automated Marketing Campaigns: An Immodest Proposal

Customer Experience Matrix

Now you have a system that is organically evolving the timing of multi-step campaigns – and, better still, adapting that timing to behavior of each individual. I wrote last June about replacing traditional multi-step campaigns with a system that tracks customers through journey stages and executes short sequences of actions, called “plays”, at each stage. plays”)?

Creating Skimmable Proposal Content


Making your proposals skimmable and easy to navigate is the competitive advantage that no one is talking about. Yet the A/E professionals I talk to broadly agree on two things: (1) that clients don''t read but skim their proposals and (2) that their proposals aren''t very skimmable. Imagine you only had two minutes to verbally summarize the essence of your proposal.

Requests for Proposals (RFP), the Drinking Game

Confluent Forms

x2 if the payment terms exceed 60 days finish your drink if they state that they'll pay you only if they like the finished product and it exceeds their expectations The RFP is due the day before a holiday x2 if it is due the day after a holiday x3 if the RFP is due on a day that the RFP says that their office will be closed You learn about the RFP the day before proposals are due x2 if you end up pulling an all-nighter to finish the proposal x3 your boss tells you "winning this RFP is a must!" * Please drink responsibly. More Request for Proposal articles can be found here.

Writing Effective Proposal Resumes


Several months ago, I reviewed an engineering proposal that weighed in at 34 pages (not bad), plus another 38 pages of resumes (ugh!). So the challenge is to write proposal resumes that serve their intended purpose, and nothing more. Whatever projects you feature in your proposal should be well represented among the resumes included. Or do they?

6 steps to writing a better Request for Proposals, a primer

Confluent Forms

We believe strongly in Requests for Proposals (RFPs) as a tool for companies to find the best products and services at competitive prices, but also as an evaluation method for finding that elusive "best fit". The more you know about your project, the better the answers you'll be able to give to guide the vendors into great proposals. Example: You say you want a website redesign.

Not all Requests for Proposals are worth a proposal

Confluent Forms

In an earlier article we wrote about how you could increase your RFP win percentage by being selective about the Requests for Proposals that you choose to respond to. Writing a good proposal can take an inordinate amount of time, and when time = money, proposals can be expensive propositions. So how do you know when is the right time to sit down and start writing a proposal response to a RFP? An honest organization will answer you if you ask them innocently "Is your existing vendor being invited to submit a proposal?". analyze the answer carefully.

Organizing the Sales Effort


For those of you who still see the need to rethink how you pursue new work, let me suggest a new year''s resolution—get your sales effort better organized. You might want to refer to the Sales Funnel as a way to think about organizing your sales force. Focus on sales activities, not proposals (you want to avoid mistaking proposal volume for productive sales efforts).

What to Include in a Content Marketing Proposal

KoMarketing Associates

So, whether you work on the agency side or in-house, you will likely need to submit a proposal for budget and resource approval. If you’re looking for some ideas of things to include in your content marketing proposal, you’ve come to the right place. The goal of this portion of the proposal is to identify and outline keyword targets and the target audience. Related Resources.

E-Quip Blog: Proposal Planning Questions


Proposal Planning Questions. If youre poring over the Request for Proposals trying to learn what the client really wants, youre looking in the wrong place. Ive yet to see an RFP that provided the most important information I needed to write a winning proposal. Yet amazingly, many proposals are prepared with little more insight than what can be gleaned from the RFP.

The Rise of Intelligent Organizations in the Age of SaaS 3.0


This new challenge can only be met with a new type of engineering organization – an Intelligent Organization. An Intelligent Organization. To the right you’ll see an example of one of the most famous Intelligent Organizations ever constructed. This notion of self-improvement is the most important aspect of the Intelligent Organization. A SaaS 3.0 challenges.

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Overwhelmed by Email? Here Are 11 Great Tools for Organizing Your Inbox


Luckily, there are a lot of tools out there that can help us get more organized. In this post, we'll go through 11 of our favorite tools for organizing your inbox. 11 Tools for Organizing Your Inbox. 1) This can be helpful for anyone working on proposals, tasks, or support tickets. Which tools do you use to organize your inbox? Price: Free. Price: Free.

6 Time-Saving Business Tools to Help You Get Organized

Vertical Response

Getting ( and staying ) organized is a goal for many busy small business owners juggling multiple tasks with limited time. Here are six online tools you can use to organize all your business needs, and make this your most productive and time-savvy year yet. 1. Each note card offers a color-coding option, allowing you to rank it by priority and proposed deadline.

E-Quip Blog: What's Wrong With Your Proposals


Whats Wrong With Your Proposals. Ive had the opportunity to look at hundreds of proposals from engineering, environmental, and architectural firms over the years. suspect that your firms proposals also share at least some of the following common deficiencies: Lacks client focus. The client, not your firm, should be the centerpiece of your proposal. Labels: Proposals.

What is a RFP, where to find them, and are they relevant?

Confluent Forms

Requests for Proposals (RFPs) can be an invaluable source of new business for your company as long as you know what they are, where to find them, and how to make strategic decisions regarding them. This doesn''t typically apply for private companies or non-profit organizations, who are under less restrictions and might not publicly post their RFPs to their website. What is a RFP?

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Savvy Speaks: How Do You Stay Organized?

Savvy B2B Marketing

How do we stay organized? The other two tools I use are Evernote (to capture and organize ideas and references) and Viewpath (a free, online project managment software that includes all the bits of Microsoft Project's feature set that I like without the stuff I never use). Any phone numbers I might need, outlines, proposal details, etc. We Savvy Sisters are BUSY. Michele.

How Can I Justify The Budget for a Proposed Alinean Value-Based Tool Project / Proposal?

The ROI Guy

A business case is an important element to any purchase decision, and we understand the need for you to: Make sure the investment in interactive smart content and value-based sales tools will reap tangible benefits and bottom-line impact for your organization, C ommunicate the benefits to senior executives and other stakeholders Establish a baseline on anticipated improvements, so we can help you definitively track the success of the investment post-deployment. Overview of the Benefits – a downloadable white paper that explains the benefits and research.

E-Quip Blog: Taming the Proposal Monster


Taming the Proposal Monster. Does your firm write too many proposals? call it the "proposal monster" because the lure of the latest RFP often wields more power in the office than the firms strategic priorities. Many firms spend the bulk of their business development time on writing proposals. So how can you tame the proposal monster? Taming the Proposal Monster.


5 Ways AEC Marketing Professionals Can Make an Impact on an Organization’s Bottom Line

Hinge Marketing

Traditional thinking leads even more priority and support placed on an organization’s technical and operations professionals: the ones that traditionally get the acclaim for doing and delivering the work. Traditional thinking also relegates marketing professionals to the role of support—and often to that of proposal machines. It’s a hyper-competitive marketplace.

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eLearning 2.0 Technologies and Concepts: Start Pages as Environments for Self-Organized Learners

Buzz Marketing for Technology

Start Pages as Environments for Self-Organized Learners. Start Pages as Environments for Self-Organized Learners. At the conference EduMedia 2008, TENCompetence Special Technology Track "Technology Support for Self-Organized Learners" I presented my ideas and gained experience with Start pages and their possibilities for building the learning and research environments for Self-organized learners. The comparative analysis of fourteen start pages is performed according to a proposed methodology. Start Pages as Environments for Self-Organized Lea. Malinka.

11 expectations to have from a great SEO proposal


SEO is the approach to optimizing a brand’s web presence for organic search including the website, social channels, blogs, articles, and press releases. One way is to ask for a proposal. Fortunately, there are ingredients that distinguish great SEO proposals. What makes a great SEO proposal? Keyword Research is a foundation to an SEO proposal. How do you know?

10 Steps to Revolutionizing Your Rainmaking


We focus on identifying leads, tracking RFPs, and writing proposals. This is more easily accomplished when you recognize how the varied skills across your organization could be applied to winning new work. Increase your win rate by doing fewer proposals. Most firms submit too many proposals , pursuing opportunities they really have no chance of winning. Radical ideas?

Search Traffic Declining? You’re Not Alone (and What to Do About It)


If your website traffic from organic search has fallen over the past year, take some small solace in knowing you’re not alone—in fact, you’re in good (if not happy) company. ” Organic search visits have fallen significantly to A-list publishers like Time , Sports Illustrated , Us Weekly and Rolling Stone. Image credit: Young Digital Lab. But what does it mean?

How to Double Your Win Rate


First, have a really crummy proposal win rate to start with. According surveys conducted by PSMJ and ZweigWhite, the median proposal win rate in our industry is about 40%. The number is inflated somewhat by including sole-source proposals, which represent a substantial proportion of proposals submitted for some firms. Do fewer proposals, maybe a lot fewer.

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Why brands need a different kind of content.


While the increasing monetization of Social Media platforms as ad revenue streams results in fewer opportunities for personalized conversions from brands, and ever higher cost, we are forced to search for new content venues to gain lost organic reach. So, for those still practicing Coupon Content marketing exclusively, I’d like to propose a different path. That of a Content Annuity.

How and where to advertise your Requests for Proposals (RFP)

Confluent Forms

An important part of the Request for Proposals process is the distribution strategy that you use for disseminating your RFP. Without a good distribution strategy you likely won't receive the proposals you need to make your process competitive and in line with your project goals. The primary one you need to worry about is the distribution requirements of your organization or agency; those requirements might dictate the methods you need to employ for distribution and advertisement. best practices request for proposal publicity b2b procurement business

9 tips for running a considerate procurement RFP process

Confluent Forms

Be upfront with bidders Creating a winning proposal can cost thousands, even hundreds of thousands, of nonbillable work within a company. Speak with one voice When you receive a proposal you expect it to be well-written, concise, and a meaningful response to your RFP. These different voices make reading and comprehension difficult, and can result in a proposal that is just as mixed in its messages. 3. This often manifests itself through projects being canceled after proposals have been received because no decisions can be made. 5. We changed the.

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Proposal Specialists Need a Bigger Role


Working on a proposal for many technical professionals is a distraction from the billable work they prefer. The technical write-ups in most proposals I see look like an afterthought. Instead, a generic rehash of another proposal''s writeup too often suffices. Who cares enough to raise the bar for proposal quality? Many firms have proposal specialists who by job description should want to push for improvement—and most I meet indeed do. They may go to conferences or read articles about proposal best practices. Business Development Proposals

RFPdb has opened its archives of old RFPs for free

Confluent Forms

If you are searching for historical RFPs, or examples of RFPs to use in creating your own RFP, you now have free access to approximately 66,000 Requests for Proposals. Our goal in making this database repository public is to aid in the creation of new Requests for Proposals. It is our hope that by providing this data we will aid in the advancement of Requests for Proposals "Best Practices" and more efficient procurement practices. Confluent Forms' articles on Requests for Proposals can be found here.

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Why normal people do not trust SEO people


If you look closely, you will see the telltale authorship of an search marketing book, the training courses on search marketing, the membership in SEMPO (the search marketing consultants’ organization), and probably a lot more. Being at the top left of Google (#1- #3 organic positions) is the best thing you can do for your company's website traffic and online reputation.

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The Second Layer of Web Sales Success


Ever since the mid ‘90s, marketing specialists, business analysis organizations and anyone else having a formal business training needed answers to predict, control and exploit customer’s behaviour towards the new artificial presence that websites delivered. No matter what’s proposed by these service providers, it’s very likely that HIGHLY COMPETITIVE BUSINESS OFFERS won’t be in the lot.


RFP Etiquette: Dos and Don’ts for Business Matchmaking

Confluent Forms

In case you haven’t heard, online marketing and media conversation has been buzzing in recent days over an incident involving a request for proposal (RFP). His post tells of the agency’s chagrin at seeing, via Google analytics, that Zappos viewed only five pages of Ignited’s 25-page proposal (submitted as a blog), with an average page-view time of just 14 seconds. Kutcher: I think everyone is a bit too overwhelmed to think rationally; Zappos received over 100 proposals, which is not really surprising, and Ignited put their heart and soul into the pitch and felt a bit disrespected.

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How Deals Die in the Final Mile of the Sales Process

Sales Prospecting Perspectives

As a sales manager, I spend a great deal of time creating and implementing effective work practices in the sales process to make sure my team knows how to get organized, develop a call plan, and use tools to keep track of their notes and appointments. Automate your proposal creation and gain insight to when and what your prospects are actually looking at to close deals faster.

Account-Based Marketing Budget Approval [And How To Get It]


There are several ways to approach the question of budget for a new ABM plan within your marketing organization. While some organizations move faster than others, it’s important to be sensitive to your company’s needs, culture, and ideologies. It doesn’t matter, but here are some ways to sell on the budget issue within your organization. [1] Budget Experiment. Turtle or hare?

The Long Tail of Blogger Outreach


That’s fair enough, and surely a common question, and a question we must address close to the beginning of every sales call we make at Abraham Harrison , when we propose blogger outreach to a prospective client. There are only a finite number of members of every organization’s email list.  Image via Wikipedia. I had breakfast with John Bell of Ogilvy a number of years ago.

The Rise of Intelligent Organizations in the Age of SaaS 3.0


This new challenge can only be met with a new type of engineering organization – an Intelligent Organization. An Intelligent Organization. To the right you’ll see an example of one of the most famous Intelligent Organizations ever constructed. This notion of self-improvement is the most important aspect of the Intelligent Organization. A SaaS 3.0 challenges.

A Walk Through a Broken Organization

Your Sales Management Guru

A Walkthrough of a Broken Organization. For the past 14 years I have been working all across North America and internationally, meeting, speaking and consulting with organizations of all sizes and areas of focus. The salespeople say things like: management always seems to dominate every opportunity; they’re always micro-managing what I do; the sales meetings are brutal, everything seems so disorganized; proposals are a joke; management seems to change what we do every 90 days; and they never seem to know what is going on. Vice President. Salespeople. About the Author.

3 Ways To Gain Executive Buy In


Many organizations foster the idea of innovation and welcome change within; however, most sadly do not. So, how can you share ideas and influence change within your organization and gain the often elusive executive buy in? Illustrate the benefits: There are benefits to an organization as well as personal benefits that need to be clearly illustrated to gain executive buy in.

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