Marketing Insider Group

JUNE 14, 2021

If you don’t have an in-house videographer, consider outsourcing to a freelancer or content marketing agency like ours to handle the production and post-production process for you. Optimize every video you make for search engines so you can attract more traffic and build your audience organically. Optimize Your Videos for Search.

Video Marketing 363

Video Marketing Top of Funnel Content Marketing Planning 363

Webbiquity

FEBRUARY 28, 2023

Today, B2B sales prospects turn to the Internet not just for product research but also purchasing. By using natural language processing, chatbots can provide clients with quick and (usually) accurate responses to their questions and concerns. Start by conducting market research to discover what works best for your target audience.

eCommerce 269

eCommerce Marketing AI B2B Marketing Trends 269

Conductor

JANUARY 19, 2022

In March 2021, Search Engine Journal named Google-owned YouTube as the second-most powerful search engine globally — after Google, of course. YouTube tags are critical for optimizing a video for YouTube and search engines overall. What are YouTube tags? What are tags on YouTube content ?

Tagging 52

Tagging Youtube SEO Optimization 52

Webbiquity

MAY 17, 2016

Creating high-quality content starts with planning (deciding what to write about) and research (determining what to say about those topics). There are also a number of tools that can be helpful with both content ideation and research. 10 Best Content Research Tools. 10) Google Drive Research Tool. 3) Bubbl.us.

Planning 145

Planning Research Tools Best Practices 145

Martech

OCTOBER 11, 2023

You can divide organizations into two buckets based on their approach to social media execution: Those that think strategically and plan their programs. In a nutshell, that was our finding from a best-in-class research project evaluating the social media programs of close to 50 companies spanning multiple industries.

Social Media 126

Social Media Media B2B B2B Thought Leadership 126

Brandwatch Marketing

MARCH 7, 2023

billion users Weibo: 600 million users WhatsApp: 900 million users Youtube: 1.5 billion users Source: Pew Research Center Social media business statistics Social networks earned an estimated $8.3 billion users Weibo: 600 million users WhatsApp: 900 million users Youtube: 1.5 Facebook accounts for 53.1%

Statistics 98

Statistics Social Media Media Mobile Advertising 98

Oktopost

OCTOBER 30, 2023

In fact, Gartner research indicates that businesses employing intent data are twice as likely to achieve a 10% conversion rate at the top of the marketing funnel, compared to the standard 6% conversion rate without utilizing intent data. Social Signals in Action How does Social Signals work in practice?

Intent Data 126

Intent Data Top of Funnel Intent Urgency Marketing 126

Sprout Social

SEPTEMBER 17, 2019

This makes it crucial to learn how to do keyword research so you can narrow down on the most relevant and profitable ones. You’ll learn how to identify how keywords on a website are used and conduct keyword research. You’ll also discover some excellent keyword research tips and tools. The uses and benefits of keyword research.

Keywords 102

Keywords Research SEO Lead Scoring 102

Marketing Insider Group

NOVEMBER 23, 2023

From the brilliant brand videos you’ll find on YouTube, the ones that can make you laugh or cry – and subconsciously bond with a brand – to the informative blog posts that have become a part of all our lives, great content is everywhere. Follow Whole Foods on Twitter for a constant stream of ideas and recipes. All of the above?

Content Marketing 229

Content Marketing Work Management Paid Search Agency Marketing Management 229

Scoop.it

MARCH 18, 2021

They help you sort and organize each piece of owned or third-party content and find it exactly when you need it, both for your internal and external audiences. You’ll learn how to keep your content hubs consistently updated, organized, and packed with relevant content. My research content. Tweets from a Twitter user.

Process 53

Process Optimization Curation RSS 53

Biznology

AUGUST 4, 2017

Much of the workforce in large organization is like prisoners who only see and touch a “manufactured reality,” a poor representation of what is available in the outside world, mere shadows of what a full digital experience should be. Naturally, this is not an easy or short process. Source: Wikipedia ).

Enterprise Management 151

Enterprise Management Work Management Wikipedia Startups 151

Scoop.it

JULY 7, 2020

In this guide, you’ll learn how well-organized curated content benefits your business, the structure that works best, and some ways you can achieve it with Scoop.it. Why organizing your curated content is essential. Let’s go through a quick overview of why this process is worth going through. Think about how you consume content.

Curation 89

Curation Top of Funnel Organization Marketing Analytics Tools 89

Webbiquity

MARCH 31, 2022

Your launch is just the beginning of an ongoing process of continual improvement. Additionally, you may consider organizing a webinar or masterclass together with an influencer whose audience you want to reach. And because ABM is so highly targeted, it also aligns your own internal processes better.

Marketing Budget 285

Marketing Budget Enterprise Management Sales Management Work Management 285

Marketing Insider Group

APRIL 22, 2021

We’ve organized the tools into ten main categories: marketing, sales, data, customer support, project management, productivity, back-office, social, employees, and learning. Build a targeted Twitter audience based on your industry and relevant topics. Start your research on YouTube for tutorials and educational content.

Startups 363

Startups Marketing Budget Budget Programs Tools 363

Top Rank Marketing

AUGUST 4, 2023

In the meantime, you can follow us on our LinkedIn page , or at @toprank on Twitter for even more timely daily news. Insider Intelligence How the Pandemic Changed Marketing Channels A mere 6.7

B2B Marketing 91

B2B Marketing Budget Programs ROI B2B 91

SmartBug Media

APRIL 6, 2023

Traditional ways to develop buyer personas include conducting market research (primarily digital data), analyzing CRM or business data, getting input from the sales team, or gathering feedback from existing or prospective customers. Here are some other ways you can collect interview-style research without ever talking to your personas: 1.

Buyer Personas 98

Buyer Personas Planning Psychographics Paid Search Agency 98

Webbiquity

FEBRUARY 24, 2017

Technology has enabled organizations to engage their target audience through multiple channels. To mitigate risk or generate maximum benefits, many organizations distribute their resources (read budget) in more than one marketing channel simultaneously. Building a robust customer acquisition process takes time. Lack of Focus.

Work Management 246

Work Management Small Business Marketing Marketing Management Marketing & Strategy 246

Oktopost

JUNE 8, 2022

Listen to the podcast: Or catch us on Apple Podcasts , Spotify , or YouTube. For Dr. Pooley, it’s about the process of curiosity-driven inquiry, and not really any particular material, that he considers the main lesson. If you’d like to keep up with Dr. Jeff Pooley, follow him on Twitter ! Or catch more of his research here.

Social Media 118

Social Media Peer-to-peer Media Transparency 118

Conductor

OCTOBER 11, 2022

e-commerce purchases start with an organic search on the internet, which is why learning how to increase your brand’s visibility in search results is critical. At the highest level, SERP features can be split into two categories : organic results and paid results. CTR , leaving the first organic result to drop to a 19.6%

SERP 124

SERP Lead Scoring Lead Ranking Paid Content 124

Convince & Convert

NOVEMBER 30, 2023

And here’s what it came up with: You can prompt ChatGPT to add emojis or hashtags if you are going to extend your campaign to Instagram and/or Twitter. Awario is an advanced social media listening platform that has a powerful market research component allowing you to better understand your niche. It’s also a process that never ends.

Social Media 105

Social Media Advertisements Advertising Tools 105

Sprout Social

DECEMBER 6, 2023

On and off the clock, they research potential purchases just as everyone else might. It might look like a Facebook group geared toward career development in a specific industry, or a hashtag community on X (formerly known as Twitter). Every member of a procurement team is more than just a professional—they’re people.

Work Management 115

Work Management B2B Marketing Marketing Management Paid Search Agency 115

Exo B2B

JANUARY 23, 2024

Back to my status on LinkedIn, it identified which organic social networking platforms offer the best value for organizations. Respondents (B2B marketers) chose: LinkedIn (84%) 29% Facebook 22% YouTube 21% Instagram Twitter and TikTok get 8% and 3% respectively. Which social network offers the best value?

Marketing AI 52

Marketing AI B2B Marketing Content Marketing B2B 52

Buffer

JANUARY 4, 2023

No longer a far-fetched idea out of a 90s movie, AI has the potential to support content creators at every stage of the content creation process. A great way to kickstart playing around with these tools for idea generation is to give a bit of context: “I write a newsletter/blog/run a Twitter account about X topics.”

Marketing AI 129

Marketing AI Paid Search Agency Content User-Generated Content 129

KoMarketing Associates

APRIL 23, 2019

It also helps provide a roadmap for the future so you can grow your audience on whatever platforms your organization is active on. It’s important for B2B organizations to stay active and engaged on social media. Not every organization, especially for B2B, should be on all available social media platforms. What Is My Brand Voice?

Paid Content 141

Paid Content Social Media Media B2B 141

Sprout Social

MARCH 20, 2023

As of June 2022, YouTube Shorts topped 5 billion monthly active users. Thanks to social platforms like Instagram and YouTube offering their own short-form video feeds, this content has become easier to repurpose across platforms—which saves you time and energy. Facebook Stories: Facebook Stories are very similar to Instagram Stories.

Buy 115

Buy Video Marketing Template Bandwidth 115

Moz

SEPTEMBER 21, 2020

Posted by liambbarnes As most SEO specialists have learned, you must create quality content to grow organically. Let’s walk through the process. For every article you write about, you must do extensive research, write out your first draft, edit, make changes, and more. Transcription shortens the length of this process.

SEO 85

SEO Top of Funnel SERP Content 85

SocialPilot

MARCH 11, 2024

AI influencer marketing leverages artificial intelligence to streamline the process of identifying, analyzing, and engaging with potential influencers on behalf of a brand. By automating this process, AI saves marketers valuable time and resources that would otherwise be spent on manual searches. What is AI influencer marketing?

Marketing AI 78

Marketing AI Advertising Agencies Planning Work Management 78

Marketing Insider Group

OCTOBER 21, 2019

Once you have a good idea of who your audience is, you can start researching more deeply into the questions they have about your niche and industry. Traditional keyword research using Google’s Keyword Planner , or other free or paid keyword research tools, is always a good place to start. Instagram is best for visual content.

Event Marketing 202

Event Marketing Marketing & Strategy Marketing Strategy Planning 202

Webbiquity

JANUARY 20, 2021

Moreover, research shows that Internet users aren’t all that opposed to their data being used by companies, as long as they receive value from it. With Facebook, YouTube, WhatsApp, Instagram, and TikTok leading the race, there’s already a wide variety of networks for businesses to cover.

Privacy 263

Privacy Personalization Planning Marketing Management 263

Brandwatch Marketing

JANUARY 2, 2019

Twitter: 330 million users. Youtube: 1.5 Source: Pew Research Center. 38% of organizations plan to spend more than 20% of their total advertising budgets on social media channels in 2015, up from 13% a year ago. . 78 percent of people who complain to a brand via Twitter expect a response within an hour.

Statistics 111

Statistics Social Media Media Mobile Advertising 111

Biznology

OCTOBER 17, 2017

Micro-influencer marketing is a process by which we identify all the influencers in your space and engage them on behalf of your brand—upwards of six- to eight-thousand! In fact, the influencers oftentimes felt so spoiled and loved that we were able to get them to do YouTube unboxings for the first time and all sorts of other gifts to us.

Advertising Agencies 150

Advertising Agencies Paid Search Agency Long Tail Marketing Blogger 150

Excelsior Research

MAY 24, 2021

MARKET RESEARCH. QUANTITATIVE MARKET RESEARCH. QUALITATIVE DATA PROCESSING. MARKET RESEARCH. QUANTITATIVE MARKET RESEARCH. QUALITATIVE DATA PROCESSING. B2B is a technique implemented by every organization to help them procure leads. B2B lead generation process, and how it works. OUR CULTURE.

Demand Generation Agencies 52

Demand Generation Agencies Lead Generation Sales Qualified Leads Lead Ranking 52

Vidyard

MAY 5, 2016

” (Aragon Research, Hot Vendors in Enterprise Video, Jim Lundy, April 20 2016) As Aragon noted in the report, video is becoming the dominant form of content because it makes consuming information faster. That is changing as vendors get stronger and technology simplifies processes.

Enterprise Management 50

Enterprise Management Marketing Automation Services Marketing Management Vendors 50

Vidyard

MAY 5, 2016

Aragon Research, Hot Vendors in Enterprise Video, Jim Lundy, April 20 2016). That is changing as vendors get stronger and technology simplifies processes. Aragon Research publications consist of the opinions of Aragon Research and Advisory Services organization and should not be construed as statements of fact.

Enterprise Management 50

Enterprise Management Marketing Automation Services Marketing Management Vendors 50

Vidyard

MAY 5, 2016

Aragon Research, Hot Vendors in Enterprise Video, Jim Lundy, April 20 2016) As Aragon noted in the report, video is becoming the dominant form of content because it makes consuming information faster. That is changing as vendors get stronger and technology simplifies processes.

Enterprise Management 50

Enterprise Management Marketing Automation Services Marketing Management Vendors 50

Pam Didner

JANUARY 17, 2022

Brennan Parrott was searching YouTube for informative videos demonstrating how to be a sales enablement manager as a content marketer. During the holidays, he had been doing research to prepare himself for his new role. Are they organized by territories, by verticals, or by products? New Year, New Job! You go, Brennan!

Enterprise Management 81

Enterprise Management Work Management Marketing Management Top of Funnel 81

Excelsior Research

JUNE 28, 2021

MARKET RESEARCH. QUANTITATIVE MARKET RESEARCH. QUALITATIVE DATA PROCESSING. MARKET RESEARCH. QUANTITATIVE MARKET RESEARCH. QUALITATIVE DATA PROCESSING. It also gives you the advantage to add to the growth curve of your organization. YouTube – YouTube has 1.3 Share on twitter.

Demand Generation Agencies 52

Demand Generation Agencies Content Demand Generation User-Generated Content 52