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Marketing Craftmanship
SEPTEMBER 2, 2014
Many B2B companies, and professional services firms in particular, do not succeed at marketing for two major reasons: Failure to understand that the vendor selection process has fundamentally changed. Failure to respond properly to the new vendor selection process. At the upper limit, the responses ran as high as 70%.
Convince & Convert
MARCH 28, 2012
Lisa Loeffler ( @LisaMLoeffler ) is Research & Analysis Lead at Convince & Convert. According to a report focusing on online casual and social games from market research firm Newzoo , 126 million Americans, or 87% of the 145 million U.S. Want to save your organization precious “human CSR capital?”
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Convince & Convert
MARCH 28, 2012
Lisa Loeffler ( @LisaMLoeffler ) is Research & Analysis Lead at Convince & Convert. According to a report focusing on online casual and social games from market research firm Newzoo , 126 million Americans, or 87% of the 145 million U.S. Want to save your organization precious “human CSR capital?”
Tony Zambito
MAY 13, 2011
. The report revealed that 68% of buyers checked their supplier’s websites and that 65% used search engines to research the information they needed to support their purchasing process and decisions. Facebook, LinkedIn, Twitter, Blogs, and other social media ranked near the bottom. Related articles.
Industrial Marketing Today
SEPTEMBER 13, 2010
In Needs Awareness and Research phases, the first two stages of the industrial buy cycle (see my earlier post Deconstructing the Four Stages of the Industrial Buy Cycle ) your prospects and customers use a variety of online content to find solutions to their current problems and needs.
Convince & Convert
SEPTEMBER 20, 2010
Creating and calibrating a social media strategy for any company should follow the same process. Linkedin Groups vs. Twitter. This chart shows usage of five major social outposts by organization type. Twitter is even narrower at 36% – 46%. Are there differences between B2B and B2C in social media?
Adobe Experience Cloud Blog
JULY 6, 2010
ardath421 : 83% of buyers say they did not follow traditional path in latest purchase process . ardath421 : Dream big, start small and scale appropriately when building a lead mgmt process . He explained how social networks are often misinterpreted as playgrounds for B2C organizations. ardath421 : Only 12.5%
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