KoMarketing Associates

JANUARY 19, 2022

Not every tool will be applicable to every digital marketer, but these expert insights could help you figure out what tool may be a worthwhile investment for your organization. Qualified lives directly on your site with their chatbot feature to help boost pipeline, while directly syncing with Salesforce for easy organization.

Work Management 248

Work Management Marketing Management Marketing Automation Services B2B Marketing 248

Webbiquity

MAY 17, 2016

With 93% of B2B marketers now using content marketing to build brand awareness and generate leads, success going forward will require producing higher-quality content —not just more of it. Creating high-quality content starts with planning (deciding what to write about) and research (determining what to say about those topics).

Planning 145

Planning Research Tools Best Practices 145

Biznology

FEBRUARY 23, 2018

I’ve long observed that B2B marketers focus too much on lead generation, and not enough on current customer expansion and retention, which is, after all, where the bulk of profits lie. For years, B2B marketers have focused on demand generation, or top-of-the-funnel activities. organization. This is a mistake. What’s that?

Top of Funnel 205

Top of Funnel Work Management Marketing Management Churn Rate 205

Marketing Insider Group

JUNE 14, 2021

As video marketing continues taking the world by storm, more businesses adopt it as a pivotal strategy to educate consumers, generate leads, and boost ROI. 78% say it directly helps increase sales, and 84% say it’s helped generate leads. The top users on Facebook are between ages 25 and 34, and 56% are male. Source: Wyzowl.

Video Marketing 363

Video Marketing Top of Funnel Content Marketing Planning 363

Marketing Insider Group

NOVEMBER 18, 2020

A strategic marketing plan, which we’re talking about here, combines market research with a situation analysis of your brand. It requires ongoing technical work, such as website optimization, as well as local SEO, which is the process of using a company’s geographical location to rank a business higher than its local competitors.

Resource Management 362

Resource Management CMS Development Demand Generation Agencies Work Management 362

Webbiquity

MARCH 30, 2021

To capitalize on these market shifts to increase both the quantity and quality of your leads in the post-pandemic B2B marketplace, here are six top lead generation trends to watch in 2021. Personalized Outreach with User Data. Personalization is for the lead generation and nurturing process. Voice search is hot.

Lead Generation 257

Lead Generation Marketing Automation Services Trends Marketing AI 257

Top Rank Marketing

DECEMBER 15, 2023

B2B CRM Users Are Highly Focused on Nurturing Leads and Customers 33 percent of B2B sales and marketing professionals have focused their customer relationship management (CRM) usage on the customer service, up-selling and cross-selling portion of the buyer journey over the past 5 years, closely followed by 32 percent who have targeted mid-funnel lead-generation (..)

Marketing Analytics Tools 109

Marketing Analytics Tools Marketing AI Top of Funnel B2B Marketing 109

Webbiquity

JANUARY 23, 2024

But with the steep rise in customer acquisition costs , and research showing it costs up to five times more to acquire a new customer than to keep an existing one, you can’t ignore the importance of customer retention. You may want to use online spreadsheet tools to easily track and organize your keywords.

Customer Satisfaction 148

Customer Satisfaction Social Media Advertising Benchmark Acquisitions 148

Buffer

JANUARY 4, 2023

No longer a far-fetched idea out of a 90s movie, AI has the potential to support content creators at every stage of the content creation process. Thankfully, idea generation is one of the simplest applications of AI tools that are readily available. And thinking up ideas for a weekly newsletter is not for the faint of heart.

Marketing AI 129

Marketing AI Paid Search Agency Content User-Generated Content 129

Valasys

JULY 31, 2023

Content Automation tools play a pivotal role in streamlining the content workflow, enabling organizations to produce and distribute content at scale without compromising on quality. Content Automation is a revolutionary technology that automates various aspects of the content creation process, from ideation to distribution.

Marketing Automation Services 98

Marketing Automation Services Budget Programs Automation Tools 98

Scoop.it

JULY 7, 2020

In this guide, you’ll learn how well-organized curated content benefits your business, the structure that works best, and some ways you can achieve it with Scoop.it. Why organizing your curated content is essential. Let’s go through a quick overview of why this process is worth going through. Hierarchy of your curated content.

Curation 89

Curation Top of Funnel Organization Marketing Analytics Tools 89

Webbiquity

FEBRUARY 24, 2017

Technology has enabled organizations to engage their target audience through multiple channels. To mitigate risk or generate maximum benefits, many organizations distribute their resources (read budget) in more than one marketing channel simultaneously. Thus, you should not be at the mercy of your competition or memory of users.

Work Management 246

Work Management Small Business Marketing Marketing Management Marketing & Strategy 246

Sharpspring

OCTOBER 11, 2021

No need to search Google or Twitter every day to learn who is talking about you online. The bigger the brand, the more social media mentions it will generate on a daily basis. It supports Twitter, Facebook, Instagram, Reddit, and a variety of web sources like blogs and forums. asktwitter. This is a good start.

Social Marketing 125

Social Marketing Marketing Strategy Marketing & Strategy Paid Search Agency 125

Moz

JANUARY 1, 2019

There are a few powerful reasons for you to start doing it now: Niche question research is the most powerful content inspiration source. Questions are very useful for niche and audience research: What can't people figure out in your industry and how can you best help them? They allow us additional organic search visibility.

Research 59

Research Optimization SERP FAQ 59

Launch Marketing

APRIL 5, 2023

As B2B organizations look to reach buyers in more unique and engaging ways, there are a few content marketing trends to focus on and activities to consider when planning content efforts moving forward. For successful paid advertising campaigns, it is essential to have compelling content users will engage with.

Trends 115

Trends B2B Marketing Content Marketing Planning 115

Webbiquity

APRIL 10, 2018

Marketing is increasingly charged with managing not just communications and lead generation, but the end-to-end customer experience. The research and observations presented here may not answer all of those questions, but provide a good start and a solid foundation. LinkedIn Pulse ). HubSpot ). Lead quality > lead quantity?

Marketing AI 245

Marketing AI Enterprise Management Stats Marketing Management 245

Brandpoint

AUGUST 21, 2023

Our recent State of Digital Marketing for the Manufacturing Industry Research Report found a staggering 59% of respondents plan to increase their budget for social media marketing in the coming year. Instagram: Showcase the visual appeal of your manufacturing processes and products through captivating images and videos on Instagram.

Social Media 62

Social Media Allocation Advertising Agencies Social Marketing 62

Optinmonster

FEBRUARY 11, 2024

In this article, I’ll outline the key growth hacking strategies and tactics to help you grow user numbers fast. For example, if you use MailChimp, you can message your first 2000 users for free. Exit Intent detects user behavior and prompts them with a targeted campaign at the precise moment they are about to leave.

Paid Content 87

Paid Content Webinar Metrics Marketing Automation Services Marketing & Strategy 87

QuanticMind

AUGUST 16, 2023

So for those who aren’t familiar, here’s the setup: It all started with the news of Meta’s plans to release Threads, a platform the company described as their "response to Twitter." Musk responded to the news with a simple post on X (formerly Twitter): “I’m up for a cage match if he is lol.” Shots fired!

Social Media 85

Social Media Advertisements Advertising Brand Identity 85

EveryoneSocial

JANUARY 4, 2021

According to a study from the Aberdeen Group , 73% of salespeople using social selling as part of their sales process outperformed their sales peers and exceeded quota 23% more often. With so many products and platforms available, how do you decide which tools to use and integrate into your sales process? Download the case study.

Tools 121

Tools Peer-to-peer Outreach Social Networks 121

Sprout Social

AUGUST 21, 2023

And with works like Parable of the Sower, the Machine and I, Robot within the cultural zeitgeist, it’s understandable why sci-fi fans, researchers and technologists alike warn of the dangers of ignoring AI ethics. We’ll also share five steps to help you maintain ethical AI practices within teams and across the organization.

Marketing AI 90

Marketing AI Ethics Work Management Marketing Management 90

Exo B2B

JANUARY 23, 2024

Back to my status on LinkedIn, it identified which organic social networking platforms offer the best value for organizations. Respondents (B2B marketers) chose: LinkedIn (84%) 29% Facebook 22% YouTube 21% Instagram Twitter and TikTok get 8% and 3% respectively. Which social network offers the best value? The same goes for CMI.

Marketing AI 52

Marketing AI B2B Marketing Content Marketing B2B 52

Convince & Convert

NOVEMBER 30, 2023

Social media advertising is a great way to quickly generate new customers and create a social media buzz around your (new) product. I am a marketing manager for a peer-to-peer loan company and I’d like to create a social media lead-generation campaign. It’s also a process that never ends.

Social Media 105

Social Media Advertisements Advertising Tools 105

Hubspot

JULY 8, 2020

Twitter was one of the first social media platforms I ever joined, but it wasn’t nearly as fancy as it is today. In fact, according to Twitter , its users are 2.7x Needless to say, Twitter can be a powerful marketing tool for your business , whether you’re new to the platform or growing steadily. Engage with your fanbase.

eCommerce 55

eCommerce Twitter Paid Search Agency Work Management 55

Top Rank Marketing

AUGUST 4, 2023

It’s been fun to play with these models, and generate a variety of new outputs.” — Joelle Pineau @jpineau1 of @MetaAI Click To Tweet The US B2B Media Market is Forecast to Surpass Pre-Pandemic Levels This Year The size of the overall U.S. Ars Technica “We are releasing three more foundation models, for music and audio.

B2B Marketing 91

B2B Marketing Budget Programs ROI B2B 91

illumin

NOVEMBER 24, 2023

Since many target audiences are best reached on social media sites via short-form videos, many organizations are switching up their strategies to include more short, vertical clips. Finally, advertisers are catching on that a large portion of social media users are scrolling with the volume off. billion by 2025.

Advertisements 52

Advertisements Advertising Trends Mobile Advertising 52

SocialPilot

FEBRUARY 26, 2024

Generative AI can analyze large amounts of data to identify patterns, predict consumer behavior, personalize content, optimize ad placements, and automate email marketing and customer service tasks. According to a report from McKinsey , 14% of business leaders regularly use generative AI in their marketing and sales activities.

Marketing AI 72

Marketing AI Work Management Marketing Budget Marketing Management 72

ClearVoice

MARCH 26, 2024

You know you want to generate X leads by the end of the quarter. Reach refers to the total number of users who visit a page. A user may engage with content by clicking a link, completing a form, or taking any other action. Audience Growth and Retention: It often costs more to get a new user than to cultivate an existing one.

Distribution 52

Distribution Cost per Acquisition Marketing Analytics Tools Enterprise Management 52

Optinmonster

FEBRUARY 21, 2024

Here’s our exact, 5-step blog traffic process: 1. But rather than writing a brand new post, we simply take that old pillar article and freshen it up which makes it easy for users to always find the most helpful content. Just plug in your main keyword, and it will generate a list of related keywords.

Paid Content 75

Paid Content Traffic Webinar Metrics Marketing & Strategy 75

Sharpspring

AUGUST 24, 2022

Keeping your content topics organized. Planning is the first step to success in generating new content ideas, so make sure you know how to record and develop your concepts prior to looking for more. Reddit is a great source for lead generation ideas in SaaS business as well. Here are a few ideas…. Google Trends.

Generation 115

Generation Content Lead Scoring Lead Ranking 115

Hubspot

MAY 30, 2023

Like all disruption, generative AI in sales has the potential to completely change the way things are done. Generative AI is a category of algorithms that draws from large, unstructured data sets to create new content, including text and images. Generative AI has two sides: input and output. Research (16%).

Generation 69

Generation Lead Ranking Enterprise Management User-Generated Content 69

Sprout Social

OCTOBER 25, 2021

Orkney Library & Archives has won the hearts and feeds of over 77,000 on Twitter, including celebrities and giants of the literary world. Building an organic following, one Tweet at a time. Orkney Library’s unstructured, hyper-organic attitude toward social is a clear deviation from that of a traditional marketing department.

Social Media 121

Social Media Twitter Curation Social Marketing 121

Buffer

OCTOBER 31, 2022

These platforms provide an alternative to “horizontal” networks like Twitter or Instagram, which bring together people with diverse interests into one platform – advocating specialization and specific knowledge. Users can share their work and receive feedback from the platform’s 12 million-strong user base.

Verticals 89

Verticals Social Networks Paid Search Agency Network Marketing 89

Huptech Web

DECEMBER 14, 2023

organic click-through rate (First Page Sage, 2023) The SEO industry is forecasted to be worth almost $218 billion by 2030 (Forbes) Fast loading pages rank significantly higher than pages that load slowly (Backlinko) The first organic result on mobile searches gets 27.7% of the clicks, versus 19.3% of the clicks, versus 19.3%

Paid Content 52

Paid Content Statistics Paid Search Agency Advertising Agencies 52

Excelsior Research

JUNE 28, 2021

LEAD GENERATION. DEMAND GENERATION. MARKET RESEARCH. QUANTITATIVE MARKET RESEARCH. QUALITATIVE DATA PROCESSING. LEAD GENERATION. DEMAND GENERATION. MARKET RESEARCH. QUANTITATIVE MARKET RESEARCH. QUALITATIVE DATA PROCESSING. OUR CULTURE. DIGITAL MARKETING. CONTENT SYNDICATION.

Demand Generation Agencies 52

Demand Generation Agencies Content Demand Generation User-Generated Content 52

Walker Sands

NOVEMBER 6, 2018

And while “engagement” is a word that’s constantly thrown around, many brands don’t know how to achieve it organically — especially in the face of algorithm changes that affect organic reach. That’s why organic growth won’t happen overnight. Source: Pew Research Center. Get to know your audience. Work with influencers.

Social Media 40

Social Media Organization Media PR 40

Excelsior Research

MAY 26, 2021

LEAD GENERATION. DEMAND GENERATION. MARKET RESEARCH. QUANTITATIVE MARKET RESEARCH. QUALITATIVE DATA PROCESSING. LEAD GENERATION. DEMAND GENERATION. MARKET RESEARCH. QUANTITATIVE MARKET RESEARCH. QUALITATIVE DATA PROCESSING. OUR CULTURE. DIGITAL MARKETING. CONTENT SYNDICATION.

Email Marketing 52

Email Marketing Planning Business Demand Generation Agencies 52