Optinmonster

NOVEMBER 13, 2019

Is a lack of organic traffic costing you sales? In this guide, we’re sharing our picks for the best keyword research tools to help you boost your traffic. One of the best ways to solve that problem and boost your traffic is with keyword research tools. By including keyword research tools in your content marketing toolbox.

Keywords 78

Keywords Paid Content Traffic Research 78

Hinge Marketing

FEBRUARY 27, 2020

“How can I use research as marketing content?” Today, about 1 in 5 B2B companies are publishing primary research and using it to reach new audiences, generate leads, and as validation for their services. With so few companies taking advantage, primary research can be the secret weapon in your content strategy.

Distribution 118

Distribution Promotion Research Webinar Metrics 118

KoMarketing Associates

AUGUST 9, 2018

of US companies with 100 plus employees on Twitter for marketing purposes. ­. With Twitter costing 6 times more than Facebook for paid advertising, organic strategy should be considered a critical component of a brand’s strategy on Twitter. Have a Twitter Communication Plan.

Paid Content 158

Paid Content Twitter Ideal Customer Profiles Social Media 158

markempa

MAY 30, 2017

What motivated you or inspired you to do this research? Brian: Wow, I’m still processing the cost of an email address is $150, and then along with that the size of the data, this is something marketers don’t think about, from my own experience. What surprised you most as you analyzed the data from this research, and why?

Linkedin 297

Linkedin Research Studies B2B 297

Conductor

MARCH 8, 2022

Andrea’s dedicated SEO efforts have led to impressive increases in organic website traffic for Socratik’s clients. For example, she helped increase Celebrity Cruise’s organic traffic by 198% through high-quality content marketing and rigorous backlinking campaigns. Areej Abuali works as an SEO consultant and the Head of SEO at Papier.

SEO 105

SEO Organization Demand Generation Agencies Paid Search Agency 105

Excelsior Research

NOVEMBER 15, 2021

MARKET RESEARCH. QUANTITATIVE MARKET RESEARCH. QUALITATIVE DATA PROCESSING. MARKET RESEARCH. QUANTITATIVE MARKET RESEARCH. QUALITATIVE DATA PROCESSING. Your Path to Stronger Demand Generation Processes. An honest discussion about the demand generation process. OUR CULTURE. LEAD GENERATION.

Demand Generation Agencies 52

Demand Generation Agencies Demand Generation Paid Content Demand 52

Excelsior Research

NOVEMBER 15, 2021

MARKET RESEARCH. QUANTITATIVE MARKET RESEARCH. QUALITATIVE DATA PROCESSING. MARKET RESEARCH. QUANTITATIVE MARKET RESEARCH. QUALITATIVE DATA PROCESSING. Your Path to Stronger Demand Generation Processes. An honest discussion about the demand generation process. OUR CULTURE. LEAD GENERATION.

Demand Generation Agencies 52

Demand Generation Agencies Demand Generation Paid Content Demand 52

Hinge Marketing

DECEMBER 11, 2019

Scientists believe there is a tendency for cognitive processes or neural functions to be specialized to one side of the brain or the other. These speakers were able to use original research as part of their B2B content strategy, which appealed to the left cerebral hemisphere of my brain, associated with logic and reason.

Marketing Budget 117

Marketing Budget Top of Funnel Work Management Research 117

KoMarketing Associates

AUGUST 28, 2018

The application of keyword research is also a critical component of this process, since search engines are a primary acquisition channel bringing prospects to a B2B website. Transactional Intent – and lastly, these queries are more representative of a purchasing action, or more directly related to the buying process.

Buyer's Journey 148

Buyer's Journey Work Management Keywords Marketing Management 148

Hubspot

JUNE 6, 2022

Prospect research is a challenge that's every bit as frustrating as it is essential — so to help you out, we've put together a list of 18 of the best places to research buyers before sales conversations. The 18 Best Places to Research Buyers Before Sales Conversations. The Buyer’s Twitter Account.

Research 88

Research Marketing Automation Services Tips Best Practices 88

Hinge Marketing

JUNE 25, 2020

Anyone who has sold professional services knows how complex the business development process can be. Conducting prospect research can help you alleviate their concerns. Researching your prospects doesn’t have to be difficult, and it can be done at a variety of levels. What Is Prospect Research and Why Is it so Important?

Marketing Automation Services 99

Marketing Automation Services Research Service Ideal Customer Profiles 99

Buffer

DECEMBER 15, 2021

I’ve recently been going through the process of hiring a social media manager for Buffer so I wanted to share what I’ve learned so far to help anyone else who wants to bring on a social media manager for their team. Write a Thoughtful Job Description The first step in any hiring process is writing a strong job description.

Social Media 85

Social Media Work Management Marketing Management Process 85

KoMarketing Associates

OCTOBER 2, 2018

This information is timely because many organizations are thinking about budgeting and planning marketing objectives for the new year. To help in these endeavors, we have compiled 14 important trend and benchmark reports and studies to aid in this process. 2018 CMO Global Study. 2018 B2B Marketing Trends.

Budget Programs 123

Budget Programs Marketing Report B2B Marketing Work Management 123

Martech

OCTOBER 23, 2023

Digital transformation can mean many things to marketers and organizations. One thing is certain — digital transformation affects the entire organization. Our list of experts includes a wide range of voices that speak to the effects that new digital technologies have on organizations at all levels. LinkedIn: Tim Crawford (5.9K

Digital Transformation 116

Digital Transformation Enterprise Management B2B Thought Leadership Work Management 116

Content Marketing Institute

FEBRUARY 2, 2018

At his firm, that content includes five distinct characteristics: great topic, well-researched, optimized for search engines, comprehensive plus actionable, and optimized to capture leads. Read on to get some tips and insight that you can incorporate into your content marketing process. Researching. Click To Tweet. Distributing.

Process 111

Process Lead Ranking Content Marketing Planning 111

Vision Edge Marketing

JANUARY 18, 2018

Being a data-driven organization, our first action was to conduct research on the topic as well as to dig into our own data to understand the best way to deploy ABM for our company. And being a metrics-based organization, we wanted to establish specific measures of success, key performance targets, and a quantifiable outcome.

Account Based Marketing 131

Account Based Marketing Research Planning ABM 131

Scoop.it

JANUARY 19, 2023

Did your website’s organic traffic suddenly take a nosedive? Why is organic traffic important? Organic traffic results from a search engine’s algorithm working to bring the most relevant and trustworthy results to its users. Perhaps you were slowly losing traffic, but you didn’t notice. Don’t panic.

Traffic 91

Traffic Organization CTR Lead Scoring 91

Webbiquity

OCTOBER 4, 2022

Process: lack of sales training, poorly defined sales process, not enough leads, etc. Organic search: Visitors who find your website through branded or generic, non-brand keyword phrases on search engines. But for B2B companies, organic search tends to be one of the highest volume and best-converting traffic sources.

Paid Content 325

Paid Content Paid Search Agency Advertising Agencies Planning 325

Webbiquity

MAY 17, 2016

Creating high-quality content starts with planning (deciding what to write about) and research (determining what to say about those topics). There are also a number of tools that can be helpful with both content ideation and research. 10 Best Content Research Tools. 10) Google Drive Research Tool. 3) Bubbl.us.

Planning 145

Planning Research Tools Best Practices 145

Webbiquity

DECEMBER 6, 2022

You can find the answers to those questions and many more in the just-released research report from Onalytica and Immediate Future, the 2022 State of B2B Social Media Marketing Industry. Twitter remains the second-most popular network, used by 85% of B2B marketers. What the biggest missed opportunity is for B2B marketers?

Social Media 237

Social Media Allocation Social Marketing B2B Marketing 237

Webbiquity

MARCH 17, 2023

B2B lead generation is the process of finding and attracting prospects who will likely buy a certain service or product. B2B lead generation is the first stage in the buying process that aims at gathering information about the ideal client and then attracting them into the sales funnel. What is B2B Lead Generation?

Tactics 308

Tactics Sales Qualified Leads Generation Lead Scoring 308

DemandBase

JUNE 18, 2020

According to the Radicati Group, a technology market research firm based out of Silicon Valley, office workers receive a little over 120 emails a day , and we can assume that business leaders endure even more. Research Online Resources. Now more than ever, sales and marketing alignment is imperative to an organization’s success.

Process 90

Process DemandBase Account Based Marketing Wikipedia 90

KoMarketing Associates

NOVEMBER 2, 2017

User-generated content (UGC) is one of the best forms of content: your users create it for you, and all it takes on your end is simply to organize and publish it on your website or other online platforms. Launched in 2015, Twitter polls allow any user to create polls and run them for a set number of days. Surveys & Exclusive Data.

User-Generated Content 123

User-Generated Content Organization Generation B2B Thought Leadership 123

Marketing Insider Group

NOVEMBER 18, 2020

A strategic marketing plan, which we’re talking about here, combines market research with a situation analysis of your brand. It requires ongoing technical work, such as website optimization, as well as local SEO, which is the process of using a company’s geographical location to rank a business higher than its local competitors.

Resource Management 360

Resource Management Demand Generation Agencies CMS Development Work Management 360

Marketing Insider Group

OCTOBER 15, 2020

We were followed on the Webinar World agenda by both Forrester and SiriusDecisions analysts – organizations I had also worked with for many years. Cheri joined ON24 earlier this year as Head of Strategy and Research. There were many successful events in this time but marketers across sub-functions learned a lot from those events.

Digital Transformation 356

Digital Transformation Webinar Metrics Planning B2B Thought Leadership 356

KoMarketing Associates

JANUARY 24, 2017

By successfully implementing these best practices, B2B organizations can improve lead quality, build valuable relationships to support link building efforts, gain brand exposure through online communication, and better understand their target audience. Take a Topical Approach to Keyword Research. Buyers Want Personalized Content.

Organization 120

Organization SEO Practices Best Practices 120

Marketing Insider Group

DECEMBER 8, 2021

One of the most important steps in building an influencer program is research and analytics. In the early days of social media, building customer communities was common practice for all brands that had a Facebook page and Twitter account. The key to building a program rests on the “all too familiar” people, process and technology.

Enterprise Management 315

Enterprise Management Marketing Strategy Marketing & Strategy Work Management 315

Scoop.it

MARCH 18, 2021

They help you sort and organize each piece of owned or third-party content and find it exactly when you need it, both for your internal and external audiences. You’ll learn how to keep your content hubs consistently updated, organized, and packed with relevant content. My research content. Tweets from a Twitter user.

Process 53

Process Optimization Curation RSS 53

Sprout Social

SEPTEMBER 17, 2019

This makes it crucial to learn how to do keyword research so you can narrow down on the most relevant and profitable ones. You’ll learn how to identify how keywords on a website are used and conduct keyword research. You’ll also discover some excellent keyword research tips and tools. The uses and benefits of keyword research.

Keywords 102

Keywords Research SEO Lead Scoring 102

KoMarketing Associates

JANUARY 19, 2022

Not every tool will be applicable to every digital marketer, but these expert insights could help you figure out what tool may be a worthwhile investment for your organization. Qualified lives directly on your site with their chatbot feature to help boost pipeline, while directly syncing with Salesforce for easy organization.

Work Management 248

Work Management Marketing Management Marketing Automation Services B2B Marketing 248

Marketing Insider Group

AUGUST 31, 2015

And in the process they are disconnecting from their buyers, from their business goals, and from measurement and ROI. And yet the survey found that 75% of executives involved in the buying process say their primary purpose for seeking out content is to get informed about find new ideas. Buyer Disconnect. Business Results Disconnect.

Research 100

Research B2B Marketing Content Marketing Planning 100

Webbiquity

NOVEMBER 5, 2019

Use Market Research to Understand Your Audience. Successful B2B marketing strategies start with research. Narrowing the aim of your marketing efforts requires focused research. Without research, marketers have less data for helping the sales team address the main points of potential customers. Buyer background research.

Paid Content 239

Paid Content Sales Management Work Management Marketing Automation Services 239

SalesIntel

NOVEMBER 22, 2021

We have all heard of pre-call research before. The reason we coined the term 3×3 research is that if people spend too much time on pre-call research, they turn into librarians. . People who don’t do the pre-call research at all, let’s call them cowboys. They have way too much research, low activity levels. .

Research 52

Research Top of Funnel Product Peer-to-peer 52

Scoop.it

JULY 7, 2020

In this guide, you’ll learn how well-organized curated content benefits your business, the structure that works best, and some ways you can achieve it with Scoop.it. Why organizing your curated content is essential. Let’s go through a quick overview of why this process is worth going through. Hierarchy of your curated content.

Curation 89

Curation Top of Funnel Organization Marketing Analytics Tools 89

Webbiquity

FEBRUARY 28, 2023

Today, B2B sales prospects turn to the Internet not just for product research but also purchasing. By using natural language processing, chatbots can provide clients with quick and (usually) accurate responses to their questions and concerns. Start by conducting market research to discover what works best for your target audience.

eCommerce 272

eCommerce Marketing AI B2B Marketing Trends 272

Hubspot

MARCH 2, 2018

In a series of tweets sent out yesterday, Twitter CEO Jack Dorsey announced that the social network would be enlisting the help of outside experts to measure its health. Twitter needs help, admitted Dorsey -- who is now inviting experts to apply for funding to study its health metrics and potential solutions to these issues.

Twitter 72

Twitter Studies RFP Social Networks 72

Martech

OCTOBER 11, 2023

You can divide organizations into two buckets based on their approach to social media execution: Those that think strategically and plan their programs. In a nutshell, that was our finding from a best-in-class research project evaluating the social media programs of close to 50 companies spanning multiple industries.

Social Media 124

Social Media Media B2B B2B Thought Leadership 124