Webbiquity

MAY 2, 2019

According to recent research, 79% of brands have dedicated budgets for influencer marketing in 2019. Research shows influencer marketing campaigns focused on engagement or branding have been found to generate up to 8X ROI. It’s good for your brand because the people generally trust organic search listings more highly than paid ads.

Marketing Budget 197

Marketing Budget Budget Programs Allocation Paid Search Agency 197

Webbiquity

APRIL 10, 2018

The research and observations presented here may not answer all of those questions, but provide a good start and a solid foundation. B2B marketing teams will be held accountable for more of the lead-to-revenue process. Simplifying and personalizing the buying process is now the key differentiator. LinkedIn Pulse ). CoSchedule ).

Marketing AI 246

Marketing AI Enterprise Management Stats Marketing Management 246

Webbiquity

DECEMBER 4, 2018

Nearly 75 percent of organizations using sales enablement tools say it greatly influenced sales growth over the past 12 months. A sales organization improves its effectiveness when it speaks the language of prospects. Enablement can be seen as the medium for marketing to serve the sales organization. Guest post by Mary Ade.

Sales Management 220

Sales Management Top of Funnel B2B Sales Tactics 220

Webbiquity

NOVEMBER 21, 2019

Paradoxical though it may sound, following this mantra does actually lead to happy customers as well as happy workers , research shows. If your employees air their thoughts on social media (which they do), they may occasionally mention your brand in the process. A personal message is a more powerful one.

Work Management 145

Work Management Marketing Management Guidelines Social Media 145

Webbiquity

MARCH 30, 2021

Personalization is for the lead generation and nurturing process. This is a valuable way to increase engagement, as an Accenture report found that 83% of organizations could perform better if they were improved on their live or automated interpersonal customer service. Affiliate sales support independent publishing. billion by 2024.

Lead Generation 259

Lead Generation Marketing Automation Services Trends Marketing AI 259

Webbiquity

MAY 11, 2021

Every business-to-business (B2B) organization needs to make the most of limited time and resources. An efficiency audit allows you to streamline processes and tap into the needs of your customers. Guest post by Eleanor Hecks. How large is the B2B market? According to Statista, the global gross merchandise volume equaled $12.2

Efficiency 294

Efficiency Paid Search Agency Companies B2B 294

Webbiquity

MAY 3, 2011

Cheryl and I thought it would be a great idea to collaborate on this special social media project—and so the process began for creating the 2011 #Nifty50 List of Top Twitter Women. Though fairly new to Twitter, Amber is active and highly engaging, and her following is likely to grow quickly. Amber Buhl. Entertainment Network.

Twitter 100

Twitter B2B Thought Leadership Enterprise Management Work Management 100

Webbiquity

FEBRUARY 7, 2023

We did research on which words were misspelled the most by Americans. As you go through this process, keep your audience in mind and consider what they may consider engaging and meaningful. Mehdi Hussen is a SaaS marketing and organic growth consultant. Connect with him through Twitter or LinkedIn.

Storytelling 329

Storytelling Top of Funnel Content Paid Search Agency 329

Webbiquity

MAY 14, 2019

”) they have to hire external consultants to come in and do a sort of research study called an “evaluation.” in educational psychology at the University of Minnesota, I began working as an evaluation and testing specialist in the Research, Evaluation, and Assessment department of Minneapolis Public Schools (MPS).

Word of Mouth 152

Word of Mouth Education Statistics Course 152

Webbiquity

FEBRUARY 5, 2019

Atif Siddiqi: The vast majority of the workforce is hourly and despite the number of new technologies, remain in very traditional, inefficient processes. Atif Siddiqi: Our initial organic users played an instrumental role in spreading the word. You can connect with Atif Siddiqi on Twitter and LinkedIn. The Lessons.

Enterprise Management 161

Enterprise Management Work Management Marketing Management Paper 161

Webbiquity

DECEMBER 15, 2020

Twitter is consistently rated as the second-best social network for B2B and tech companies, behind only LinkedIn. So, not surprisingly, the vast majority of Minnesota tech companies have a Twitter presence. But looking at current data, it doesn’t appear that all of them are using Twitter to its full potential.

Enterprise Management 232

Enterprise Management Work Management Marketing Management Twitter 232

Webbiquity

JANUARY 20, 2021

Moreover, research shows that Internet users aren’t all that opposed to their data being used by companies, as long as they receive value from it. Furthermore, pay attention to the dos and don’ts of marketing personalization , and think of the process as a UX strategy instead of a sales tactic.

Privacy 266

Privacy Personalization Planning Marketing Management 266

Webbiquity

APRIL 6, 2021

In October 2020, we partnered with Minnestar , a local startup organization here in Twin Cities, and we powered the virtual networking for their Minnebar event. But for now, there’s organic growth happening because we’re finding our sweet spot in the startup tech space. So we got plugged in pretty quickly.

Marketing AI 246

Marketing AI Startups Paid Search Agency B2B Thought Leadership 246

Webbiquity

MAY 27, 2015

What this means for marketers is that it is no longer necessary to research and pitch thousands of publications, hoping and praying that some of them stick and make news. By creating your own news, you gain an opportunity to earn greater PR for your organization as well as win over higher traffic and more inbound links.

Viral Marketing 100

Viral Marketing PPC PR Content 100

Webbiquity

MARCH 12, 2019

If you want to buy a simple product—a book, a video game, some ink for your printer—there’s a good chance you’ll visit an ecommerce site like Amazon, Target.com, or BestBuy.com, Those sites provide all the essential product information, helpful reviews and ratings from other buyers, and an easy process for ordering. The Lessons.

Burn Rate 198

Burn Rate eCommerce Salesforce.com Click Rate 198

Webbiquity

NOVEMBER 12, 2012

I was reminded of that famous quote from Mark Twain recently in a Twitter exchange about the web presence optimization framework. Although those are clearly important concepts, they don’t cover the spectrum of an organization’s web presence and related activities, which is why the WPO model was introduced nearly three years ago.

Marketing Management 100

Marketing Management SEM Lead Ranking PR 100

Webbiquity

JANUARY 2, 2013

B2B buyers are most likely to share useful vendor content via email (79%), followed by LinkedIn (53%), Twitter (39%) and Facebook (18%). Women make up the larger share of users on Facebook (58% to 42%) and are a slightly larger share on Twitter (52% to 48%) while men are the predominate users of LinkedIn (63% to 37%) and Google+ (71% to 29%).

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100

Webbiquity

MARCH 3, 2017

Ideally, you’d like your website to be right at the top of the first page of Google, especially on mobile as these searches are typically less for general research and more to meet immediate needs. Follow the agency on Twitter at @PolarisLondon. What does link building really mean in 2017? Obvious paid links.

Link Building 100

Link Building SEO Ad Building Advertising Agencies 100

Webbiquity

AUGUST 29, 2017

Though Twitter is still the third-most popular social media platform according to eBizMBA , speculation about the company’s struggles abounds. News outlets from CNN to Wired to TechCrunch to The Verge have detailed Twitter’s struggles to grow its user base, increase advertising revenue, and innovate new products.

Twitter 208

Twitter Paid Search Agency Advertising Agencies Work Management 208

Webbiquity

JUNE 9, 2015

A champion strategy will lead to more links back to your site, which in turn will generate more referral traffic, organic traffic and ultimately more leads and conversions. According to Unbounce , 73% of people prefer to get their information about an organization through a series of articles rather than in a traditional advertisement.

Link Building 100

Link Building Ad Building Marketing & Strategy Lead Scoring 100

Webbiquity

OCTOBER 19, 2012

Whether you’re starting a business, documenting your travels or writing for self-expression, transferring great ideas to the Web is a step-by-step process. Organize Your Ideas. There are helpful resources for bloggers to refer to while researching Web hosting options. Guest post by Darcy Leutkemeyer. Promote Your Content.

CMS Development 100

CMS Development Domain Blogger Bandwidth 100

Webbiquity

OCTOBER 4, 2013

If your responsibilities including managing and optimizing website results for a small to midsized organization, chances are you’re using Google Analytics to track website traffic. YouTube, LinkedIn, Twitter, Facebook, Pinterest, SlideShare, Scoop.it). Search (Organic) Traffic. All of them! Partner websites (e.g.,

Marketing Websites 100

Marketing Websites Marketing Analytics Tools Work Management Marketing Management 100

Webbiquity

OCTOBER 4, 2013

If your responsibilities including managing and optimizing website results for a small to midsized organization, chances are you’re using Google Analytics to track website traffic. YouTube, LinkedIn, Twitter, Facebook, Pinterest, SlideShare, Scoop.it). Search (Organic) Traffic. All of them! Partner websites (e.g.,

Marketing Websites 100

Marketing Websites Marketing Analytics Tools Work Management Marketing Management 100

Webbiquity

NOVEMBER 2, 2010

With Social Media Marketing: Strategies for Engaging in Facebook, Twitter & Other Social Media , the inimitable Liana “Li&# Evans has provided the definitive handbook for social media marketers. Don’t automatically assume they use the most popular social networks. Instead, they want to connect. Social Events (e.g.,

Social Media 100

Social Media Social Marketing Media Planning 100

Webbiquity

OCTOBER 4, 2022

Process: lack of sales training, poorly defined sales process, not enough leads, etc. Organic search: Visitors who find your website through branded or generic, non-brand keyword phrases on search engines. But for B2B companies, organic search tends to be one of the highest volume and best-converting traffic sources.

Paid Content 325

Paid Content Paid Search Agency Advertising Agencies Planning 325

Webbiquity

NOVEMBER 5, 2019

Use Market Research to Understand Your Audience. Successful B2B marketing strategies start with research. Narrowing the aim of your marketing efforts requires focused research. Without research, marketers have less data for helping the sales team address the main points of potential customers. Buyer background research.

Paid Content 239

Paid Content Sales Management Work Management Marketing Automation Services 239

Webbiquity

FEBRUARY 23, 2010

Defining an outstanding corporate blog as “one that accomplishes the clearly articulated goals of the organization,&# Chris Baggott provides five examples, including Carhartt’s Tough Jobs blog (focused on user-generated content) and the Alerding Castor blog, targeted at attracting high-value clients.

Business Blogging 100

Business Blogging Tips Business Best Practices 100

Webbiquity

JANUARY 21, 2011

It’s written for independent consultants, though much of the guidance applies to those “selling&# their talents and ideas within an organization as well. LinkedIn, Twitter, Facebook, webinars, podcasts, blogs…didn’t even exist. As the authors of the report note: In the old days…. Buyers came to consultants with needs.

Work Management 100

Work Management Marketing Management Consulting Digg 100

Webbiquity

MARCH 17, 2023

B2B lead generation is the process of finding and attracting prospects who will likely buy a certain service or product. B2B lead generation is the first stage in the buying process that aims at gathering information about the ideal client and then attracting them into the sales funnel. What is B2B Lead Generation?

Tactics 308

Tactics Sales Qualified Leads Generation Lead Scoring 308

Webbiquity

APRIL 20, 2010

After nearly 20 years, it may not seem as sexy as Facebook, Twitter and LinkedIn, but used properly, it’s a proven medium that generates cost-effective results. Spencer Kollas supplies advice on boosting email subscriptions by using other common processes to attract subscribers and offering customers clear incentives for signing up.

Tactics 100

Tactics Email Marketing Marketing Strategy Marketing & Strategy 100

Webbiquity

DECEMBER 27, 2022

A few noteworthy posts that surprisingly didn’t quite make this list include Eight Fascinating Facts About B2B Social Media Marketing for 2023 , IT Budgets and Tech Purchasing Trends for 2023 , Five Changes That Would Vastly Improve Twitter (Musk or No Musk) , and How B2B Content Marketing Has Changed and What To Do Next.

Top of Funnel 155

Top of Funnel Case Studies Case Study Paid Search Agency 155

Webbiquity

SEPTEMBER 10, 2012

A year ago, the #Nifty50 honored 50 remarkable men and women on Twitter. Although the idea captured the imagination and interest of several brand-name organizations, the timeframe was just too tight this year to line up sponsorship. She also hosts the talent chat (#TChat) on Twitter Wednesdays from 7-8pm eastern time.

Enterprise Management 100

Enterprise Management Work Management Twitter Marketing Management 100

Webbiquity

SEPTEMBER 10, 2012

A year ago, the #Nifty50 honored 50 remarkable men and women on Twitter. Although the idea captured the imagination and interest of several brand-name organizations, the timeframe was just too tight this year to line up sponsorship. She also hosts the talent chat (#TChat) on Twitter Wednesdays from 7-8pm eastern time.

Enterprise Management 100

Enterprise Management Work Management Twitter Marketing Management 100

Webbiquity

DECEMBER 12, 2012

How can an individual or organization most efficiently grow a following there? Contending that “PageRank, Google’s ranking scoring system, is profoundly impacted by these (Google +1) votes,” Danny DeMichele provides a simple four-step process for using Google+ as part of a broader reputation (personal or brand) strategy.

Google 100

Google Tips Digital Asset Management Best Practices 100

Webbiquity

MARCH 22, 2022

Repurposing content is a great way to leverage a resource that you’ve already invested in to reach new audiences and improve your organic visibility in search. This method won’t take a great deal of time, as you’ve already done all the necessary research. This again saves you the time you would otherwise need to invest in research.

Examples 311

Examples Case Study Case Studies Content 311

Webbiquity

MARCH 9, 2020

Web pages for products and services that rank at or near the top of the search engine result pages (SERPs) get a disproportionate number of clicks, views, and impressions; research shows the top three non-branded results get about half of all search clicks , on average.

SEO 281

SEO Marketing Budget Planning Marketing Proposals 281

Webbiquity

OCTOBER 23, 2012

Twitter isn’t just for the birds anymore. According to recent social media research , Twitter now has more than 165 million users, and is attracting nearly a million new users each day. Twitterers collectively post a billion tweets every three days. Twitterers collectively post a billion tweets every three days.

Paid Content 100

Paid Content Twitter Tactics Tools 100