Paul Gillin

JUNE 24, 2010

We believe that many social marketing programs can be justified, but the process requires discipline and careful documentation. Identifying correlations can be a time-consuming process, requiring new variables to be introduced independently of each other so that change can be isolated. However, research statistics aren’t sufficient.

ROI 50

ROI Paid Content Social Marketing Webcast 50

Paul Gillin

NOVEMBER 28, 2011

I entered the room late, but figured I could quickly catch up on the proceedings by checking the Twitter stream of attendees. The most recent research by Robert Half Technology found that 31% of U.S. ” In the process, they learned the skills that have redefined office productivity. Playing pays off.

Lead Ranking 50

Lead Ranking BtoB Business Enterprise Management 50

Paul Gillin

JANUARY 4, 2012

For the past five years I have worked with her closely as a member of the Society for New Communications Research , which awarded her its “Fellow of the Year” distinction in November. The point isn’t for organizations to argue about tools but to figure out the best ways to measure success.

Social Media 50

Social Media Media Peer-to-peer PR 50