Marketing Craftmanship

Remove Organization Remove Process Remove Research Remove Twitter
article thumbnail

How WebMD Has Changed B2B Marketing Forever

Marketing Craftmanship

Many B2B companies, and professional services firms in particular, do not succeed at marketing for two major reasons: Failure to understand that the vendor selection process has fundamentally changed. Failure to respond properly to the new vendor selection process. At the upper limit, the responses ran as high as 70%.