KoMarketing Associates

DECEMBER 8, 2021

They are more likely to research a problem (sometimes for weeks) before settling on a solution. B2B buyers spend just 17% of the buying cycle time meeting with potential suppliers — the rest of the time is spent researching and meeting with their buying group. Organic search traffic. To view it in GA, look under Acquisitions.

Top of Funnel 244

Top of Funnel Buyer's Journey Advertising Benchmark B2B 244

KoMarketing Associates

APRIL 10, 2020

Depending on the industry or organizations’ target markets, it won’t be surprising if traffic, lead generation efforts, or overall digital marketing performance is down when comparing year over year or period to period benchmarks. Get Engaged in the Sales Process. Times are difficult for digital marketing teams right now.

B2B Marketing 253

B2B Marketing B2B Advertising Benchmark Lead Nurturing 253

KoMarketing Associates

APRIL 23, 2019

It also helps provide a roadmap for the future so you can grow your audience on whatever platforms your organization is active on. It’s important for B2B organizations to stay active and engaged on social media. Not every organization, especially for B2B, should be on all available social media platforms. What Is My Brand Voice?

Paid Content 141

Paid Content Social Media Media B2B 141

KoMarketing Associates

JUNE 25, 2019

However, to stay competitive in digital marketing, we need to continue to try new strategies and research the latest trends to find more things that work for our clients or organization. While these won’t work for everyone, they do have the potential for many organizations to reach and engage with more of these target audience.

B2B Marketing 218

B2B Marketing Marketing & Strategy Marketing Strategy Planning 218

KoMarketing Associates

DECEMBER 27, 2017

We’ve seen our organization nearly double in size, our client programs become more complex, and the KoMarketing team rise to challenges when faced with continued changes in search, social media, and broader online marketing initiatives. 30 SEO Best Practices for B2B Organizations in 2017. What a year 2017 has been.

Paid Search Agency 197

Paid Search Agency SWOT PPC Case Study 197

KoMarketing Associates

JULY 26, 2018

With this comes an increased need to prove expertise in each subject area, as this person will need to get buy-in from their boss and justify the purchase to their organization. Hack: To get a better grip on your audience, not all of this research can (or should) necessarily be done online. Refine Research Skills.

Top of Funnel 162

Top of Funnel B2B Marketing Content Marketing B2B 162

KoMarketing Associates

MAY 13, 2020

In translation: If you want to appear in Google featured snippets, you have to get out there, do some research of your own, put on your content marketing hardhat, and get to work. It’s important to note that your page does not have to be in the top position of organic results to be displayed in featured snippets.

Features 165

Features Google B2B Marketing Top of Funnel 165

KoMarketing Associates

APRIL 30, 2019

As a B2B marketer, there’s a good chance you are a part of a large team, which is one piece of a much larger organization. If your organization is producing great material but not seeing an uptick in customer loyalty or a boost in sales, you could benefit from B2B buyer persona development. How do they go about researching?

Buyer Personas 125

Buyer Personas Top of Funnel B2B Digital Marketing Funnels 125

KoMarketing Associates

NOVEMBER 16, 2017

In this post, we will walk through a five-step process for mapping out organic search-friendly content well in advance so last-minute stress can be kept at bay. To develop an organic search-friendly content marketing strategy, you must first have a core set of keywords that are a focus of the business.

Marketing & Strategy 179

Marketing & Strategy Long Tail Marketing Content Keywords 179

KoMarketing Associates

AUGUST 6, 2019

B2B buyer personas provide a foundation for accomplishing the research and development of effective online marketing campaigns designed to achieve strategic marketing objectives. In coordination with buyer journey mapping , personas help marketers conceptualize how target audiences may interact with an organization and associated solutions.

Buyer Personas 123

Buyer Personas Paid Content Online Marketing B2B Marketing 123

KoMarketing Associates

MARCH 29, 2018

At the same time, having targeted and relevant organic visibility is vital to the overall success of a B2B organization. When determining the best approaches to drive organic visibility, there are several SEO tools that should be used to help make more informed decisions and guide B2B marketing strategies.

SEO 174

SEO Tools B2B Marketing Analytics Tools 174

KoMarketing Associates

MARCH 13, 2018

Technology and software vendors realize how important SEO can be for generating leads and building brand awareness for their solutions and the organization in general. Research opportunities to get your blog posts submitted or syndicated on third-party sites. Start blogging in an effort to organically acquire high quality links.

Marketing Management 182

Marketing Management Link Building Software B2B Marketing 182

KoMarketing Associates

MAY 15, 2018

In fact, data shows that “89% of B2B researchers use the internet in their research process and they conduct 12 searches prior to engaging on a specific brand’s site.”. Here are a few key steps to consider: Step 1: Research Buyer Needs. Step 2: Identify a Customer Success Story.

Case Study 152

Case Study Case Studies Studies Effectiveness 152

KoMarketing Associates

JULY 30, 2019

Here are some key objectives to keep in mind: Brand Awareness and Organic Search Visibility. When developing content to spur traffic growth and build brand awareness, be sure to include keyword research as a part of your process. Launching a site (or a section of a site like a blog) is only the first step in the process.

Top of Funnel 120

Top of Funnel CMS Development Content Marketing Thought Leadership 120

KoMarketing Associates

OCTOBER 4, 2016

For B2B organizations, we have always believed that content marketing is an essential piece of the puzzle for supporting SEO, social media, and lead generation efforts. Results happen over time , as an audience gains trust in an organization’s expertise and value provided within their respective space.

B2B Marketing 234

B2B Marketing Effectiveness Top of Funnel Content Marketing 234

KoMarketing Associates

AUGUST 30, 2018

When it comes to content marketing, blogging efforts are often a critical part of a B2B organization’s strategy and lead generation efforts—a point emphasized by the fact that an average of 3 million new blog posts will have been published by the time you’ve gone to bed. Specifically, the Topic Research Tool. Google Search Console.

Tools 144

Tools Lead Ranking Lead Scoring B2B Thought Leadership 144

KoMarketing Associates

DECEMBER 12, 2017

Forrester research shows that less than 1 percent of leads turn into customers. With buy-in from major influencers and organizations like Scott Brinker, HubSpot, Marketo, and more, investing in ABM was bound to increase in 2017.”. Connect with Brianna on Twitter and LinkedIn.

Account Based Marketing 177

Account Based Marketing Planning ABM Forrester 177

KoMarketing Associates

AUGUST 22, 2017

A few weeks back a marketing leader from a B2B software organization challenged KoMarketing to review their website for SEO opportunities. As our pre-sales exploration process unfolded, it became apparent that the website already had a strong organic search presence. Buyer Research.

SEO 121

SEO Long Tail Marketing B2B Marketing & Strategy 121

KoMarketing Associates

JUNE 30, 2015

But the reality is that savvy online marketers start the communication process weeks, if not months in advance. Social Media Research. While the manual review of a website’s “Contact Us” page and organizational information should always be done, commercial resources and plugins help expedite the process.

Outreach 120

Outreach Ideal Customer Profiles Link Building Social Media 120

KoMarketing Associates

FEBRUARY 13, 2020

When it comes to B2B marketing, research suggests that it’s in a marketer’s best interest to have a sophisticated content strategy in place. DemandGen research found that 86% of buyers prefer interactive content they can access on demand, compared to static content formats. Offer high quality and interactive content.

B2B Marketing 157

B2B Marketing Practices B2B Thought Leadership B2B 157

KoMarketing Associates

SEPTEMBER 24, 2019

You may have even done research and have your notes ready to go, but when it comes to putting the proverbial “pen to paper” no words appear. Organizing all your notes and ideas into a rough outline is critical. Twitter can be a great sounding board for topic ideas as well. Build Off an Outline . Use Tools to Your Advantage.

Marketing & Strategy 147

Marketing & Strategy Paper Blogger Twitter 147

KoMarketing Associates

AUGUST 14, 2014

As a content marketer, fully understanding the ins-and-outs of these organizations and the industries they’re a part of is an essential step to take before the content strategy can take shape. Important note : Asking these questions of your own organization should not be overlooked, especially if the content team has a number of contributors.

B2B Marketing 120

B2B Marketing Content Marketing Work Management B2B 120

KoMarketing Associates

MARCH 5, 2019

Even though it might seem easy to define who your audience is, in reality this is a process that should be done very carefully. This is especially true for the B2B space, because the person researching often does not have decision-making power. You can also reach me out on Twitter. Define Your Audience.

Multi-Channel 121

Multi-Channel Top of Funnel Advertising Channels Paid Search Agency 121

KoMarketing Associates

JANUARY 27, 2014

Organizations need a strategy and a calendar.”. 86% of IT buyers use social media in their purchase decision process. Research Reveals Most Influential Social Media in B2B Buying. Twitter users who see tweets from B2B tech brands are more likely to visit the sites of these brands. Twitter Strategies for the B2B Marketer.

B2B Marketing 120

B2B Marketing Stats Planning Curation 120

KoMarketing Associates

APRIL 19, 2018

The Content Marketing Institute’s annual benchmark report on B2B content marketing this year found that 56 percent of respondents say their organization was very committed to content marketing, but only 37 percent had a documented strategy. As with all content marketing initiatives, you must start with keyword research.

SEO 149

SEO Top of Funnel SERP B2B 149

KoMarketing Associates

JUNE 13, 2017

This content marketing tactic presents organizations with a compelling visual way to share data in a story format, and in addition to being a nice “change of pace,” it’s. BuzzSumo is especially useful in this process, as it allows you to view the top-shared content across the industry as a whole, or more specifically, by a competitor.

Peer-to-peer 126

Peer-to-peer Paid Search Agency Budget Programs Marketing Analytics Tools 126

KoMarketing Associates

DECEMBER 21, 2017

This report brought together the big picture of what’s happening in the paid social landscape for me and made clear that Facebook and Twitter are no longer the only platforms to choose from. We had to develop and re-organize my keyword match types and the negatives keywords associated with them. The State of Paid Social 2017.

Paid Search Agency 204

Paid Search Agency Paid Social Agency Lead Scoring Lead Ranking 204

KoMarketing Associates

AUGUST 21, 2018

For the purpose of this post, we are going to assume a keyword set is already in the works or one has been established for your organization. How to Prioritize Your List of SEO Keyword Research. As you work through this process, remain patient. Step 3: Confirm Landing Page Quality.

Landing Pages 151

Landing Pages Keywords B2B SERP 151

KoMarketing Associates

MARCH 30, 2017

Increased Website Traffic: Sharing content on social should be a part of your content distribution process – not just to give your brand a chance to gain exposure, but to drive clicks back to your website. According to recent research , dark social is dominating sharing activity, which hinders the ability to measure social media ROI.

Social Media 120

Social Media Social Marketing B2B Marketing Media 120

KoMarketing Associates

JULY 7, 2015

However, when the B2B organization is is rolling out new products or services, some of the most successful aspects of B2B marketing should be leveraged to aid in exposure and acquire new customers. Ensure PPC campaigns have funnels and UTM tracking in place in order to measure success throughout the duration of the B2B buying process.

Marketing Management 120

Marketing Management Online Marketing Promotion B2B Marketing 120

KoMarketing Associates

DECEMBER 20, 2016

This success is built off of the hard work team members have put into the process of creating engaging content and marketing communication. Here is a look back at our ten most popular articles written in 2016, based on traffic, links, mentions, and impact in the lead generation process. The 10 Don’ts of Twitter for B2B Marketing.

B2B Marketing 120

B2B Marketing B2B Planning Work Management 120

KoMarketing Associates

DECEMBER 20, 2016

This success is built off of the hard work team members have put into the process of creating engaging content and marketing communication. Here is a look back at our ten most popular articles written in 2016, based on traffic, links, mentions, and impact in the lead generation process. The 10 Don’ts of Twitter for B2B Marketing.

B2B Marketing 120

B2B Marketing B2B Planning Work Management 120

KoMarketing Associates

JULY 18, 2017

The themes you write about on your website should be closely related to the products or services that you offer, as more relevant content will show both the search engines and users that you and your organization are experts on the topic. This is why it’s critically important to do your research before creating a piece of content.

SEO 141

SEO Long Tail Marketing SERP Content 141

KoMarketing Associates

JANUARY 22, 2015

At KoMarketing, our written strategy led to 64% growth in unique visits year over year and 90% organic search growth. When we first started working with clients on more organized content marketing initiatives, ideas were saved everywhere, across everyone’s desks and laptops. Twitter Lists / Saved Hashtag Searches.

Budget Programs 120

Budget Programs B2B Marketing Effectiveness Content Marketing 120

KoMarketing Associates

OCTOBER 17, 2017

From the report: “Among the content types, distribution formats, and social media platforms that respondents use, they rated ebooks/white papers, email, and LinkedIn as most effective at helping their organizations achieve specific objectives.” And of course, don’t forget to do keyword research and create an SEO-friendly title.

Paper 120

Paper Promotion B2B Marketing Top of Funnel 120

KoMarketing Associates

APRIL 2, 2019

Which is why so many B2B companies are turning to thought leadership to build brand awareness, enhance decision makers’ trust, open the conversation, and help close business, according to research by Edelman and LinkedIn. They give you a voice in questions being asked about your organization or products. Time, and Quartz.

Thought Leadership 122

Thought Leadership B2B Thought Leadership Work Management Marketing Management 122

KoMarketing Associates

JUNE 18, 2015

Social media platforms like Twitter and LinkedIn can be invaluable for this research but make it a point to read a few of their blog posts or learn about the organization they represent as well. The More Valuable the Opportunity… The more time should be spent in the investigation process prior to execution.

Link Building 120

Link Building Ad Building Social Networks CAN-SPAM 120