WriteSpark

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Packaging Case Studies to Increase Their Promotional Value

WriteSpark

First, on the web page that lists your case studies, organize the title links by the categories most relevant to your customers, e.g. by industry, product, world region, etc. Another idea for this organizing project is to create a table that shows how the individual case studies fit into multiple categories.

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Packaging Case Studies to Increase Their Promotional Value

WriteSpark

First, on the web page that lists your case studies, organize the title links by the categories most relevant to your customers, e.g. by industry, product, world region, etc. Another idea for this organizing project is to create a table that shows how the individual case studies fit into multiple categories.

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Good Content Marketing Resources You May Have Missed

WriteSpark

Also provides ideas on how to organize content teams and worksheets to begin your planning. Blueprint of a Modern Marketing Campaign from Kapost. The concept of "content pillars" presented in this book is a particularly useful way to look at content planning and production activity. Mind of the Engineer study from UBM.

Resources 120
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Good Content Marketing Resources You May Have Missed

WriteSpark

Also provides ideas on how to organize content teams and worksheets to begin your planning. Blueprint of a Modern Marketing Campaign from Kapost. The concept of "content pillars" presented in this book is a particularly useful way to look at content planning and production activity. Mind of the Engineer study from UBM.

Resources 120
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How Marketers Can Help Salespeople Succeed with Large Companies

WriteSpark

Many technology products are sold to large companies or organizations, yet marketers are often insulated from the day-to-day challenges of that sales activity. « Conference Focuses on Making the Most of Customer References | Main. |

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10 Signals That Your Project Needs a Professional Copywriter

WriteSpark

You have a lot of information and aren’t sure how to organize and present it for greatest impact. The project is important for generating sales, attracting publicity, educating analysts and investors, or producing other results for your company. The document is targeted to prospects, customers, resellers, or another external audience.

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Article: Producing High-Value Customer Success Stories

WriteSpark

Are you talking to the right person within the customer organization? You may need to talk with multiple people in order to get a full perspective and someone with the right authority to speak for the organization. A standard letter or information sheet can be emailed to the customer to simplify this task. PR involvement.