Smashmouth Marketing

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How to Use Intent-Based Data to Maximize Sales, The Modern Selling Podcast featuring Green Leads CEO Mike Farrell

Smashmouth Marketing

Listen to full episode now and jump in to hear what’s really working to give sales organizations a competitive edge on the market. Listen to this cutting-edge conversation as they explore intent-based data, how to leverage its predictive power and what SDRs can do today to use it to improve their prospecting results.

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Green Leads CEO, Mike Farrell, joins 'Profit From The Inside' podcast with Joel Block

Smashmouth Marketing

Mike discusses his extensive experience selling into B2B and public sector markets, building sales development organizations as well as developing channel partnerships. Listen as Green Leads CEO, Mike Farrell, gives Joel Block the inside track on how he has built companies to grow pipeline and ultimately revenue. CLICK HERE TO TUNE IN NOW.

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TOPO Summit, Craig Rosenberg and Account Based Everything

Smashmouth Marketing

As a by-product, account-based alignment extends across the entire organization, including finance, product development, engineering, and the executive team. There’s an organization-wide commitment to mobilize efforts against a key set of target accounts. That is Account-Based Everything. Google AdWords, marketing automation, etc.)

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Event Marketing Leads Plummet Due To Coronavirus Cancelations

Smashmouth Marketing

They can organize virtual events. Redirect it to programs that can thrive during times like this. Virtual Events. With online conferencing tools, companies don’t have to walk away from event effectiveness. Virtual round tables. Virtual customer user groups. Virtual events in general.

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Sales 2.0 Conference - Interview with Lee Levitt of IDC

Smashmouth Marketing

It's about improving the capabilities of the seller and the organization behind the seller. With a healthy focus on what works and what needs improving in the sales organization, executives can identify the processes that must be improved. Technology is just one of the components of improved sales productivity.

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Sales 2.0 Conference - Interview with Lee Levitt of IDC

Smashmouth Marketing

It's about improving the capabilities of the seller and the organization behind the seller. The primary component is improved processes.With a healthy focus on what works and what needs improving in the sales organization, executives can identify the processes that must be improved. Time for the real "research".red,

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Quality Leads Produce Better Pipeline: SiriusDecisions 2011 Summit

Smashmouth Marketing

The Summit is a unique three-day conference where SiriusDecisions analysts and top sales and marketing leaders from companies of all sizes share how b2b organizations are solving critical issues that hinder predictable growth. Each year, the theme focuses on aspects of how sales and marketing can, and should, intersect.