Paul Gillin

MAY 16, 2012

How effective is the organization at responding to that? However, it also creates the opportunity to detect problems within the organization. If I can listen in on my associates’ dialogs, I can analyze it and identify potential risks in the organization before it’s apparent. Social media is not a technical expertise.

Business 50

Business Social Media Opinions CMO 50

Paul Gillin

JUNE 22, 2012

At the risk of beating a dead horse, here’s further evidence that IT organizations need to take a more active role in supporting social business. IBM just released a global survey of more than 360 marketing practitioners and one of the key findings is that marketers want to be better aligned with their IT organizations.

Correlation 50

Correlation Research Multi-Channel Paid Search Agency 50

Paul Gillin

JANUARY 16, 2012

Seeking accelerate its pole position as a leader in the emerging concept of “social business,” IBM introduced new programs, services and partnerships to help organizations grasp the concept and make it work for their organizations. ” The offerings are also part of an IBM drive to sell its services at a higher level.

Work Management 50

Work Management Marketing Management Demand Generation Agencies Service 50

Paul Gillin

FEBRUARY 14, 2012

That story popped into my mind last week as I was participating in a webcast with The Conference Board about internal social networks, their promise and the significant impediments that many organizations face to adopting them. Knowledge sharing initiatives don’t work if the organization doesn’t change.

Enterprise Management 50

Enterprise Management Social Networks Webcast Paid Search Agency 50

Paul Gillin

FEBRUARY 10, 2016

When Bill Gates compliments Code.org on Twitter, he’s giving that organization a publicity boost. Building thought leadership – Most organizations want their executives to exhibit thought leadership, but placing articles in management magazines is both time-consuming and unpredictable.

Social Media 50

Social Media Media Thought Leadership Advertising Mediums 50

Paul Gillin

DECEMBER 12, 2013

Marketing and sales organizations at most B2B companies have a relationship that can be politely described as strained. That’s because many organizations reward their sales and marketing people for the wrong things. Rewarding Bad Behavior ( Godfrey Blog). Both sides are correct.

BtoB 50

BtoB Social Networks B2B Sales Network Marketing 50

Paul Gillin

APRIL 28, 2013

To enter the area where the media organizations were holding their parties, I simply presented the printout to the security personnel. ABC News and other media organizations, which competed fiercely to stuff the rooms with celebrities from government, entertainment and business.

Lock-In 50

Lock-In Television marketing Blast Campaigns Organization 50

Paul Gillin

APRIL 18, 2012

This means that a compelling message can be spread far and wide by the members themselves without investment or active involvement by the person or organization creating the message. Twitter is proving to be particularly valuable for organizing and promoting online and real-world events. Good content sells itself.

Twitter 50

Twitter Linkedin Facebook Social Networks 50

Paul Gillin

APRIL 24, 2012

The social business initiative was organized around three key tasks: Customer care and insight; Workforce optimization; and. In contrast, a social business approach has marketing organizations getting to know customers. Product and service innovation. The tools help build trusted relationships.”.

Business 50

Business Work Management Customer Satisfaction Marketing Management 50

Paul Gillin

OCTOBER 12, 2011

Business analysts will become the new rock stars of the organization. There is a presumption on the part of regulators and customers that senior executives understand what the key processes of the organization are and what their operational health is. But operations and organizations are getting more complex.

Enterprise Management 50

Enterprise Management Work Management Forecasting Burn Rate 50

Paul Gillin

JULY 13, 2010

Next week’s Supergenius conference in New York, organized by GasPedal and word-of-mouth pioneer Andy Sernovitz, promises to be a fantastic event, at least if last December’s inaugural conference was any indication. I’m supporting the effort and I hope you will too.

Word of Mouth 50

Word of Mouth Campaigns Conference Communities 50

Paul Gillin

NOVEMBER 16, 2011

Social business involves using tools both inside and outside the organization to unearth knowledge, improve business responsiveness and create new paths for engagement with customers. Disclosure: IBM’s Midsize Business organization is a client of Paul Gillin Communications.

Customer Surveys 50

Customer Surveys Peer-to-peer SMB Business 50

Paul Gillin

JUNE 12, 2013

Conference organizers and sponsors pay for the coverage. At the recent EMC World Conference they blew through 72 video interviews. Wikibon founder Dave Vellante is clearly having the time of his life, and they’re making money, too.

Conference 50

Conference Youtube Video Marketing Advertising Channels 50

Paul Gillin

MAY 31, 2012

For example, conference organizers can replace those thick (and expensive) packages of conference materials with a mobile app that delivers latest information to the devices users are already carrying and builds in goodies like QR codes that people can scan to download slides and get bonus information.

Mobile Marketing 50

Mobile Marketing Video Marketing B2B Thought Leadership B2B Marketing 50

Paul Gillin

MARCH 1, 2011

But if you’re a nonprofit organization in the U.S., Here’s how it works: Submit an original poem that reflects the work and/or mission of your nonprofit organization. In even the most prosperous times. One new course of action. That might get some traction. Is pitching nonprofits in rhymes. OK, so I didn’t miss my calling as a poet.

Blogger 50

Blogger Twitter Course Promotion 50

Paul Gillin

MAY 14, 2013

This free download is worth sharing with the people you work with, and any IT organization should make it required reading for users. While experienced netizens know that you never click on a link without first checking out the URL, for the vast majority of casual users don’t know how to do that (hint: hover over the link).

Tips 50

Tips Social Networks Social Media Software 50

Paul Gillin

MARCH 10, 2011

Group about whether IT organizations will start discarding their assets has more than 460 responses. If the technical gurus in your organization are intimidated by the prospect of blogging, urge them to instead answer five questions per week. They’re organized by the people who work there. It has 532 responses.

Social Networks 50

Social Networks Enterprise Management Peer-to-peer Work Management 50

Paul Gillin

DECEMBER 18, 2012

Support organizations were outsourced en masse in the 1990s, customer service agents were hidden beneath layers of confusing call routing menus and complaints routinely disappeared into black holes. Big organizations often didn’t respond to complaints because they didn’t have to.

Paid Search Agency 50

Paid Search Agency Word of Mouth Amazon Viral Marketing 50

Paul Gillin

JULY 16, 2013

Summary Trend – Attitudes, practices or behaviors that research has identified are common to a large number of people or organizations and that may indicate change in the market. Subheads – When done right, these denote breaks in the narrative that either take it in a new direction or organize information into categories.

Research 50

Research Case Studies Validation Opt-in 50

Paul Gillin

AUGUST 1, 2013

Organize each element under one of the categories you used when marking up the document (for example, Key Point, Take Away, Summary Trend and New Insight). We start by going back through the document we marked up earlier (it’s embedded in the previous post) and copying and pasting each highlighted section into a new document.

Business 50

Business Content Paid Search Agency Analytics 50

Paul Gillin

JUNE 5, 2012

I find conference organizers’ obsession with “getting the slides in advance” to be a bit annoying at times, as if the slides are more important than the message, but I suppose that’s the world in which we live.

Conference 50

Conference Education Order Organization 50

Paul Gillin

JANUARY 20, 2012

Like many successful CEOs, he is guided by a few simple and logical principles: Always put the organization first, think long-term and leave the company better than you found it. Palmisano speaks honestly about the mistakes IBM made that nearly capsized the company 20 years ago and how those lessons changed him as a leader.

Impressions 50

Impressions Profiling Video Marketing Research 50

Paul Gillin

JULY 9, 2012

It sends a message to the organization that poor performers won’t be punished by getting a 2% smaller raise than the top performers. The problem is that stack ranking doesn’t work in organizations that put a premium on innovation and creativity.

Work Management 50

Work Management Marketing Management Thought Leadership Blogger 50

Paul Gillin

APRIL 25, 2011

They provide value in the creative ways in which they organize and visualize content created by others. There is also an assortment of narrated audio and video “tours&# that use Google Maps to show things like the the geography and natural attractions of the Great Lakes. Earth Knowledge is an example of nearly pure curation.

Curation 50

Curation Examples Content Ad Agencies 50

Paul Gillin

AUGUST 20, 2013

Organizations must connect with their constituents individually or they’ll be ignored. Seth Godin keynoted the #Inbound13 conference in Boston this morning, serving up his usual bounty of great quotes. Godin’s overarching point: We are moving from the age of mass to the age of connection.

Conference 50

Conference Internet Marketing Lead Scoring Lead Ranking 50

Paul Gillin

MAY 15, 2012

” The subject got me thinking about a topic that’s close to my heart, which is the low profile IT executives have assumed in driving social business at their organizations.

Business 50

Business Leads Lead Marketing Qualified Leads 50

Paul Gillin

JUNE 26, 2014

Gallup is a first-class research organization and its methodology was no doubt rock solid, but even Gallup admits that “question wording and practical difficulties in conducting surveys can introduce error and bias.”

Social Media 50

Social Media Media Peer-to-peer Social Networks 50

Paul Gillin

JUNE 3, 2014

But what if the millions of casual recommendations that people make every day on social networks could be captured and organized? Customers must make a conscious decision to contribute their ratings, and critics argue that this fact tends to draw out the most extreme opinions – the lovers and haters, if you will.

Peer-to-peer 50

Peer-to-peer Social Networks Facebook Analysis 50

Paul Gillin

NOVEMBER 8, 2010

I keep my photo library in Picasa , which has terrific features for organizing and tagging images. I also have all my most important feeds organized into Google Reader. For video editing, call me simple, but Windows Live Movie Maker does a pretty good job of meeting my very basic needs.

Skype 50

Skype Product RSS Copyright 50

Paul Gillin

MARCH 17, 2013

He said governments and philanthropic organizations have to take steps to correct this ”flaw in the pure capitalistic approach” Reader comments on Wired are a bit more thoughtful than the ones on the U.K.’s

Wikipedia 50

Wikipedia Lead Ranking Organic Leads Positioning 50

Paul Gillin

OCTOBER 9, 2014

Others, like Oracle and EMC, build software layers around their platforms that effectively embed them into customers’ organizations. Some, like Microsoft and Intel, build formidable distribution networks and use volume discounts to block competition. What’s Really Different about Ello? How does this relate to Ello?

Facebook 50

Facebook Social Networks Cross-Selling Network Marketing 50

Paul Gillin

MARCH 1, 2012

I organized some friends into circles, created a couple of pages and then sat there wondering how this was any different than Facebook. “New data from research firm ComScore Inc. shows that Google+ users are signing up—but then not doing much there,” the Journal writes. That about sums up my experience.

Social Networks 50

Social Networks Twitter API Facebook 50

Paul Gillin

JUNE 18, 2013

Anyone in the organization who can benefit from that kind of engagement should be trained in the tools and protocols of social media. Recent research has shown that people are twice as likely to interact with companies over social media for customer support purposes as for marketing.

Social Media 50

Social Media Social Marketing Media Social Networks 50

Paul Gillin

JANUARY 24, 2013

Readers will learn: Why businesses’ common responses to customer complaints often make matters worse; Why complaining customers are some of an organization’s most valuable assets; How vocal critics can be turned into raving fans with an active response strategy; How to organize a team to identify and respond to attacks in minutes; and.

Press 50

Press Peer-to-peer Amazon BtoB 50

Paul Gillin

JUNE 29, 2011

The site is organized in “chapters&# by platform – Facebook, LinkedIn, Ratings and Reviews, QR codes and the like – and presents really useful tutorials in a step-by-step format, many including video. No doubt this wasn’t cheap, but it’s impressive to see a B2B community demonstrate this kind of ingenuity.

Social Marketing 50

Social Marketing B2B Marketing B2B B to B 50

Paul Gillin

JANUARY 17, 2012

The research & development organization has used IBM Connections to take a long-standing technical conference online. The group held live live webcasts and chats to explain the event and succeeded in getting 45 prototypes from across the U.S. 3M filed seven patents on the work that resulted.

Wiki 50

Wiki Peer-to-peer Work Management Marketing Management 50

Paul Gillin

AUGUST 19, 2011

It’s just a leading indicator of forces that will sweep through nearly every market as customers learn to organize and apply the new powers of influence. For Scott Wright and others like him, the rules have changed, but his industry isn’t alone. These forces will affect B2B and B2C businesses, nonprofits and government agencies.

Marketing Management 50

Marketing Management Advertising Agencies Business Marketing Budget 50