Lattice

OCTOBER 23, 2015

During these great conversations with some amazing marketers (listed below), we quickly came to a conclusion on several items: There is a big difference between Predictive Marketing and a Predictive Marketing Organization. The fact is the best marketers in the world are building predictive marketing organizations.

Demand Generation 100

Demand Generation Buzz Marketing & Strategy Intent Data 100

Lattice

OCTOBER 29, 2015

Predictive marketing is a journey that brings about significant growth and opportunities for organizations. Many of those organizations high on the maturity curve have had predictive marketing initiatives under way for five or more years. (Editor’s Note: This is an excerpt from our research with Forbes Insights.

ROI 100

ROI Planning Paid Search Agency Segmentation 100

Lattice

APRIL 11, 2018

An all-star panel of female marketers discussed the importance of ABM and how they’re making an impact on their organizations using account-centric strategies and tactics.

ABM 100

ABM Account Based Marketing Tactics Marketing Strategy 100

Lattice

DECEMBER 1, 2015

However, 2016 is the tipping point when we’ll see marketing organizations be able to not only segment their target audiences down to small groups, but then serve customized content to those segments, via a variety of tools in their technology stack.

Marketing Automation Services 100

Marketing Automation Services Marketing Management Ad Exchange CAN-SPAM 100

Lattice

SEPTEMBER 26, 2016

For most organizations new customers represent less than 20 percent of total revenue. “When done well, customer marketing benefits everyone.”

Marketing 113

Marketing Organization 113

Lattice

SEPTEMBER 26, 2016

Senior leaders are under constant pressure to grow their organizations – to beat last quarter’s numbers; to grow organizational and.

Marketing 113

Marketing Organization 113

Lattice

MAY 31, 2016

Because for any organization, its not just about creating demand programs, it’s about creating intelligent, targeted programs that will guide your prospects and customers through a customized buying path.

Storytelling 100

Storytelling Case Studies Buyer's Journey Analytics 100

Lattice

NOVEMBER 24, 2015

The event was organized around providing marketing, sales and product professionals with guidance on optimizing and managing all technology. In one session, Gil Canare covered how to assess whether predictive was something your organization really needed with a capabilities model.

Enterprise Management 100

Enterprise Management B to B Work Management B2B Thought Leadership 100

Lattice

DECEMBER 15, 2015

By supplying insights into customer and prospect buying patterns and signals it enables companies to organize go-to-market priorities, align marketing campaigns to the needs of most attractive prospects, and align sales reps to high-likelihood high-value customers and prospects.

Enterprise Management 100

Enterprise Management ROI Work Management Marketing Management 100

Lattice

SEPTEMBER 26, 2016

“We needed a rallying cry across the organization so that everyone believed putting customers first was critical.”

Service 100

Service Organization 100

Lattice

MARCH 29, 2016

For a B2B software company like Lattice, success means our customers are improving the efficiencies of their sales and marketing organizations, and increasing revenue. For Apple success means a customer improves the way they connect with people through their iPhone.

Paid Search Agency 100

Paid Search Agency Companies Response Rate Analytics 100

Lattice

JUNE 14, 2016

Because organizing your team around a key set of target accounts helps aligns sales and marketing against the same metrics, increasing value for the company through improved team efficiency and increased revenues. We’ve been talking a lot lately about the importance of scaling your ABM programs to your top 500 or 5000 accounts.

Account Based Marketing 100

Account Based Marketing ABM Marketing Automation Analytics 100

Lattice

MAY 10, 2016

We’re seeing extreme growth right now in marketing and sales organizations that collect an ever-growing amount of data about their prospects and customers.

Leads 100

Leads Lead Marketing Qualified Leads Forrester 100

Lattice

APRIL 13, 2016

Unfortunately, many organizations are still using traditional sales and marketing models, which were developed for a different time. Buyers are now in possession of unlimited information and online content has become a dominant driver for purchase decisions.

Webcast 100

Webcast Forrester Storytelling Webinar Metrics 100

Lattice

SEPTEMBER 21, 2016

Let’s break down some different use cases where predictive marketing and sales can help companies improve the efficiency of their revenue funnel: Too many leads: The issue of having an overwhelming number of leads in your demand waterfall is a top issue for fast-growing organizations with a freemium business model.

Top of Funnel 100

Top of Funnel Lead Ranking Paid Search Agency Lead Scoring 100

Lattice

DECEMBER 14, 2015

Flip My Funnel was a half day event organized by Sangram Vajre of Terminus. This was the mantra at the Flip My Funnel roadshow event in Boston last Thursday. No, it wasn’t a rolling happy hour with stops in Atlanta and Chicago.

Sales Management 100

Sales Management Account Based Marketing Top of Funnel ABM 100

Lattice

OCTOBER 9, 2015

The video also has over 2,200 organic views. Most recently our holiday video ( Leads Actually ) was featured on TechCrunch as a top example. We saw incredibly high engagement with the video with 80% watching over 60 seconds of the 1:10 video. Our Predictive Lead Scoring explainer video also ranks high on engagement.

Top of Funnel 100

Top of Funnel Video Marketing Lead Ranking Lead Scoring 100

Lattice

DECEMBER 28, 2015

Modern marketers know how to build their databases organically. Read more to learn tips on cross-selling and up-selling to existing customers. The 8 Evils of Buying Lists. At one point or another all marketers have a goal of growing their marketable database. Create valuable content people will be willing to give their email address up for.

Top of Funnel 60

Top of Funnel Account Based Marketing Cross-Selling Intent Data 60

Lattice

MARCH 15, 2016

Success events vary from organization to organization. The greatest impact of predictive marketing & sales is felt in organizations where everyone is focused on Revenue together. The AlphaGo moment for marketing and sales has already arrived for most organizations. Are there sufficient examples of success?

Marketing AI 100

Marketing AI Case Studies Paid Search Agency Marketing Prospects 100

Lattice

OCTOBER 5, 2016

With Salesforce’s Einstein, Oracle’s Intelligent App Cloud, Amazon Machine Learning, and countless other horizontal AI solutions now in the market, it is worth understanding how organizations can extract value from AI. Business Intelligence was the last successful analytics killer-app in the enterprise.

Marketing AI 190

Marketing AI Marketing Automation Services B2B Sales Lead Ranking 190

Lattice

APRIL 7, 2016

You are likely to be disappointed with the experience, and you may draw the conclusion that predictive does not work for your organization, when in fact you’re just not correctly analyzing the data. This self-selected population is the ‘tip of the spear’ in the organization.

Lead Ranking 100

Lead Ranking Vendors Intent Data Domain 100

Lattice

DECEMBER 10, 2015

In this series, I will outline the minimal amount of knowledge that you need to use predictive methods in your marketing organization. Since most CMOs don’t have the training to become a data-scientist or the time to get trained, how can they become more effective in their new roles?

Lead Ranking 100

Lead Ranking Class Lead Scoring Training 100

Lattice

APRIL 11, 2016

It’s typical for sales organizations to divide sales team by verticals or customer size (e.g. Sales Teams Alignment. Another situation requiring multiple models is when your sales team is structured around more than one go-to-market strategy. Enterprise and SMB, Financial and Telco).

Lead Ranking 100

Lead Ranking Marketing Qualified Leads SMB MQL 100