KoMarketing Associates

SEPTEMBER 6, 2018

As organic search visits continue to grow, new research shows that marketers may want to shift their focus toward mobile, rather than desktop. However, organic search visits on phones spiked, growing 11 percent in the quarter, up from 8 percent growth in Q1 2018. Desktop organic search visits fell 5 percent in Q2 2018.

Organization 120

Organization Mobile Marketing Statistics Custom Publishing 120

KoMarketing Associates

DECEMBER 1, 2016

Fortunately, most organizations realize there are fundamental issues that can be uncovered in SEO auditing, regardless of scope. By resolving these issues, B2B organizations may realize significant long-term gains in organic search performance. Here are a few suggestions. How do you do this? The Inbound Link Audit.

Organization 132

Organization SEO B2B Marketing Analytics Tools 132

KoMarketing Associates

JULY 31, 2018

In addition, 37 percent of marketers are turning to organic video channels, such as social channels, to promote their videos. Statistics showed that 56 percent of marketers in the U.S. are leveraging video content this year, and 61 percent have plans to do so in 2019.

Distribution 121

Distribution Advertising Channels Video Marketing Organization 121

KoMarketing Associates

NOVEMBER 2, 2017

User-generated content (UGC) is one of the best forms of content: your users create it for you, and all it takes on your end is simply to organize and publish it on your website or other online platforms.

User-Generated Content 123

User-Generated Content Organization Generation B2B Thought Leadership 123

KoMarketing Associates

FEBRUARY 5, 2015

Here are a few examples of B2B organizations already leveraging this tactic: Web conference technology provider PGi offers a range of product and solution-specific tutorials in their YouTube channel and through their learning center. Interviews.

B2B Marketing 120

B2B Marketing Video Marketing Organization Planning 120

KoMarketing Associates

APRIL 7, 2015

It’s no longer washing windows and scrubbing floors, but it’s organizing social audiences, reexamining the competition, and more. Not only will this help get all accounts up-to-date and organized, but it will also act as a timesaver. As I mentioned previously, Facebook organic reach is down across business accounts.

Social Media 120

Social Media Organization Tips Media 120

KoMarketing Associates

FEBRUARY 13, 2017

A number of companies are turning to agile marketing strategies to resonate with their customers and drive results, according to new research. The “Future of Marketing” report from Forbes Insights and Aprimo found that 29 percent of respondents “strongly agree” that their companies fully embrace marketing agility.

Planning 121

Planning Marketing Report Marketing & Strategy Marketing Strategy 121

KoMarketing Associates

JULY 11, 2013

I recently caught a tweet from SEO Mike Arnesen highlighting an article on Medium about “ The Future of About Us Pages “ The article provides perspective into why the “About Page” (or section) should become a more central piece of an organization’s story and brand. Showcase Coverage. Google Authorship.

Organization 120

Organization B2B Thought Leadership Work Management Marketing Management 120

KoMarketing Associates

JANUARY 29, 2015

Even so, there is often confusion from senior leadership with respect to how PPC works and what the organization is getting from their search engine advertising budget. More importantly, 62% of those surveyed indicated they were increasing budget for SEO and SEM in 2015.

Adwords 120

Adwords Advertising Agencies Organization Work Management 120

KoMarketing Associates

MARCH 9, 2012

B2B marketers should consider leveraging this opportunity, for applicable individuals of the organization, since thought leadership, public relations “buzz”, and marketing to a growing number of people involved in the buying process are B2B marketing goals.

Display 120

Display Organization B2B Thought Leadership Profiling 120

KoMarketing Associates

JUNE 1, 2023

Oracle recently partnered with Ascend2 to publish the “What B2B Organizations Can Learn from Consumers’ Service Experiences” report, and data indicated that 99% of customers claimed that the quality of the service they receive influences their overall impression of the organization to some extent.

Marketing Report 218

Marketing Report B2B Marketing Service B2B 218

KoMarketing Associates

JUNE 14, 2023

Oracle teamed up with Ascend2 to conduct the “What B2B Organizations Can Learn from Consumers’ Service Experiences” report, and data suggested that 99% of customers admit that the quality of service they receive influences their impression of an organization to some extent.

B2B Marketing 227

B2B Marketing B2B Business Advertising Agencies 227

KoMarketing Associates

DECEMBER 20, 2022

As customers face difficulties distinguishing between organic and paid search results, new research indicates that marketers have been focusing on providing clarity in this area. Google and other search engines have created a seamless and highly visual experience that combines paid and organic listings.

Marketing Report 233

Marketing Report SEO Marketing & Strategy Marketing Strategy 233

KoMarketing Associates

MARCH 15, 2023

The Content Marketing Institute released the 13th edition of its “B2B Content Marketing: Benchmarks, Budgets, and Trends” report, and data suggested that most B2B marketers believe their organization has been at least “moderately successful” with content marketing over the past 12 months.

B2B Marketing 275

B2B Marketing Top of Funnel Content Marketing B2B 275

KoMarketing Associates

JUNE 22, 2022

Many organizations have already begun utilizing video content to resonate with their target audiences. Vidyard recently published its “2022 Video in Business Benchmark Report,” and statistics suggested that social media (63%) was a top distribution channel for video content, alongside organization websites (63%).

Distribution 243

Distribution Marketing Report Advertising Channels Social Marketing 243

KoMarketing Associates

MAY 18, 2022

Salesforce recently published the third edition of its “Marketing Intelligence Report,” and statistics indicated that only 26% of marketers believe their organization has exceeded expectations when it comes to harnessing accurate, validated data.

Marketing Report 239

Marketing Report Analytics Planning Statistics 239

KoMarketing Associates

JUNE 1, 2022

Marketers See Organizations Falling Short with Data. While marketers continue to face obstacles when it comes to accessing and maintaining data, previous research indicates that many believe their organization is falling short.

Analytics 232

Analytics Statistics Validation Acquisitions 232

KoMarketing Associates

MAY 17, 2022

Although B2B marketers appear to be benefiting from an increase in budget, previous research suggests that marketing budgets still only account for a small percentage of organizations’ overall budgets. of overall budgets at organizations. As a result, many marketers are feeling more pressure to achieve their primary goals.

B2B Marketing 261

B2B Marketing B2B CMO Statistics 261

KoMarketing Associates

FEBRUARY 15, 2023

The Content Marketing Institute released the 13th edition of its “B2B Content Marketing: Benchmarks, Budgets, and Trends” report, and data suggested that most B2B marketers (56%) believe their organization has been at least “moderately successful” in terms of using content marketing over the past year.

Allocation 257

Allocation Marketing Budget Content Advertising Benchmark 257

KoMarketing Associates

APRIL 5, 2022

Experian recently published the results of a survey aimed at looking at global trends in data management, and statistics indicated that most organizations (52%) are continuing to make the customer experience their top priority. That being said, they need accurate data to connect and resonate with customers and prospects.

Account Based Marketing 254

Account Based Marketing Planning ABM Budget Programs 254

KoMarketing Associates

SEPTEMBER 20, 2022

As organizations look for ways to improve customer acquisition and retention, new research indicates that they are now willing to invest more in marketing analytics. The American Marketing Association, Deloitte, and the Duke Fuqua School of Business recently published the Sept. As of Sept. of projects before making a decision.

Marketing Report 251

Marketing Report CMO Analytics Budget Programs 251

KoMarketing Associates

NOVEMBER 23, 2022

The Content Marketing Institute recently published the 13th edition of its “B2B Content Marketing: Benchmarks, Budgets, and Trends” report, and statistics suggested that the majority of B2B marketers claim their organization has been at least “moderately successful” with content marketing over the past year.

Marketing Report 239

Marketing Report B2B Marketing Content Marketing B2B 239

KoMarketing Associates

AUGUST 16, 2022

Specifically, previous research has indicated that many marketers are still unable to harness accurate, validated data at their organizations. Additionally, just 27% claimed that their company has exceeded expectations when it comes to providing real-time data access.

Analytics 253

Analytics Validation Barriers CMO 253

KoMarketing Associates

MARCH 30, 2022

Although video continues to grow in use across organizations, new research indicates that not all marketers have hopped on the bandwagon just yet — but what are they leveraging to resonate with customers instead? UpCity recently published its “Video Marketing Study” for 2022, and statistics suggested that out of the U.S.

Email Marketing 281

Email Marketing Video Marketing Planning Marketing & Strategy 281

KoMarketing Associates

MARCH 29, 2022

Many marketers are feeling the pressure of working with a tight budget at their organization, but new research indicates that they might find room to spend when it comes to digital initiatives. recorded during the same period last year, indicating that organizations are still willing to invest in digital marketing initiatives.

Marketing Report 227

Marketing Report Digital Marketing Funnels Marketing Budget CMO 227

KoMarketing Associates

JANUARY 5, 2022

Dynamic Yield recently published “The State of Personalization Maturity” report for the fourth quarter of 2021, and statistics suggested that the majority of marketers (42%) believe that their organization values personalization. About 33% said that their resources are limited, while 13% claimed that they have no resources at all.

Marketing Report 238

Marketing Report Resources Personalization Statistics 238

KoMarketing Associates

MAY 25, 2022

Even though the customer experience (CX) is continuing to grow in importance, new research indicates that organizations are not entirely prepared to make it a top priority. As more marketers begin to focus on personalization to create a more memorable customer experience, previous research suggests that many are starting with content.

Marketing Report 245

Marketing Report Marketing & Strategy Marketing Strategy Advertising Agencies 245

KoMarketing Associates

AUGUST 3, 2022

DemandGen recently published its “2022 B2B Buyer Behavior Survey,” and statistics suggested that the majority of B2B buyers (63%) now want easy access to relevant content marketing that is applicable to their organization while evaluating solutions. Adopting Agile Marketing Practices to Gain an Advantage.

Relevance 232

Relevance Marketing Report B2B Marketing Content Marketing 232

KoMarketing Associates

MAY 10, 2022

Even though marketers are expected to deliver on a number of objectives across their organization, new research suggests that many still lack control over their own strategy and budget. Data from the 28th edition of The CMO Survey indicated that at most organizations, the marketing budget only accounts for 11.8% of the overall budget.

Marketing Report 252

Marketing Report Marketing Budget Marketing & Strategy Marketing Strategy 252

KoMarketing Associates

MAY 11, 2022

Experian released the results of its survey examining global trends in data management, and statistics suggested that most organizations (52%) are continuing to make the customer experience a top priority. In turn, 97% of organizations now have plans to make their data management programs more flexible and agile within the next 12 months.

Marketing Report 242

Marketing Report Planning Account Based Marketing Advertising Agencies 242

KoMarketing Associates

JANUARY 19, 2022

Not every tool will be applicable to every digital marketer, but these expert insights could help you figure out what tool may be a worthwhile investment for your organization. Qualified lives directly on your site with their chatbot feature to help boost pipeline, while directly syncing with Salesforce for easy organization.

Work Management 248

Work Management Marketing Management Marketing Automation Services B2B Marketing 248

KoMarketing Associates

AUGUST 17, 2022

Some of the benefits of leveraging CRM that respondents cited were better customer data (44%), more organized/streamlined processes (43%), and an improved customer experience (36%). This highlighted the importance of finding a CRM solution that works for teams across the organization as a whole.

Work Management 205

Work Management Marketing Management Marketing Report CRM 205

KoMarketing Associates

DECEMBER 28, 2021

That being said, many are newcomers to this area, with the majority of marketers (38%) stating that their organization has only been utilizing video content for 1-4 years. Thus far, 71% of respondents said that their organization is getting at least “average results” with their video content, and it is meeting their expectations.

Video Marketing 239

Video Marketing Content Marketing Statistics Content 239

KoMarketing Associates

JUNE 25, 2020

Examples include: How much influence do branded keywords have on organic search traffic overall? Is your organization receiving a significant enough percentage of traffic from brand-specific impressions in organic search results? Several questions can be answered when evaluating this performance.

Google 257

Google CTR Landing Pages Keywords 257

KoMarketing Associates

MAY 24, 2023

Furthermore, 87% are confident that their organization understands its target market needs, and 93% believe they will reach all of their goals within the next six months. Additionally, 48% of respondents said they expect their company to experience changes in strategy or direction, and 40% are anticipating slow or reduced growth.

Acquisitions 264

Acquisitions Statistics Custom Publishing Marketing & Strategy 264

KoMarketing Associates

AUGUST 31, 2021

Data is now coming from a wide array of sources, but previous research suggests that marketers’ organizations may be under-utilizing the information they receive from social media channels.

B2B Marketing 244

B2B Marketing B2B Statistics Intent Data 244

KoMarketing Associates

JANUARY 4, 2021

Vidyard and Demand Metric recently came together to conduct “The State of Video 2020” report, and statistics showed that in 2020, video was the most important form of content for most organizations (76%). In the future, the majority of marketers (83%) believe that video will become even more important to their organization.

Video Marketing 254

Video Marketing Content Statistics Mobile Marketing 254