Industrial Marketing Today

MAY 7, 2010

Organizations are spending considerable amounts of time and money on tracking and measuring lead generation metrics. However, the role of B2B marketers is changing and evolving more into revenue generation.

Lead Generation 60

Lead Generation Sales Qualified Leads Web 2.0 B2B Marketing 60

Industrial Marketing Today

NOVEMBER 14, 2010

This misalignment is destructive and disruptive to the entire organization. Both marketing and IT felt that digital marketing initiatives were clearly spearheaded from within the organization and few marketers (14%) or IT people(11%) felt that outside agencies or consultants were driving forces.

Advertising Agencies 60

Advertising Agencies Paid Search Agency Work Management CMO 60

Industrial Marketing Today

DECEMBER 7, 2011

Those are some of the findings from a MarketingSherpa survey of more than 1,700 B2B organizations that were classified as Large, Medium and Small. Not surprisingly, they tend to spend less on trade shows. See chart for details. What about smaller manufacturing companies?

B2B Marketing 60

B2B Marketing Trade Show Allocation B2B 60

Industrial Marketing Today

MAY 1, 2012

Before you embark on an industrial website redesign and organic SEO project, put a lot of thought into content, landing pages and calls to action. It truly is an “a-ha moment” for them when I go over their Google Analytics and explain some of those key site statistics. What then is the solution for converting website traffic to leads?

Traffic 60

Traffic Marketing Analytics Tools Buying Cycle Lead Scoring 60

Industrial Marketing Today

JUNE 11, 2011

Organizing content in a searchable format is much easier using blog categories and can be set up to offer related content for more up-selling and cross-selling opportunities. User experience is significantly improved when they can move seamlessly between your site pages and the blog.

Marketing Websites 60

Marketing Websites Ad Building Long Tail Marketing Cross-Selling 60

Industrial Marketing Today

JANUARY 18, 2012

The two main reasons are 1) Not showing up in Google search results ( SEO – Organic Search Engine Optimization ) and/or 2) Not getting enough qualified leads from the website (Traffic and Conversion). Many manufacturers and industrial companies consider a website redesign during Q1.

Marketing Websites 60

Marketing Websites CMS Development High Quality Lead Top of Funnel 60

Industrial Marketing Today

FEBRUARY 12, 2011

So there are plenty of opportunities for more B2B organizations to adopt blogging and Jay Baer says, “2011 will be the year that the B2B companies widely recognize the importance of having a viable blog.”. Other marketing experts have weighed in with their own thoughts about B2B blogging.

Co-Registration 60

Co-Registration Paid Search Agency Companies B to B 60

Industrial Marketing Today

NOVEMBER 16, 2011

Organic SEO based on this tried and tested principle will never be susceptible to Google’s frequent algorithm changes. Bottom line – Don’t try to game the SEO system. Stick to creating original content that your human readers will find relevant to their search terms, persuade them to take action and let the search engines follow.

De-duplication 60

De-duplication Google SEO Blogger 60

Industrial Marketing Today

JULY 14, 2010

In his post, Manifesto For The Content Curator: The Next Big Social Media Job Of The Future, he defines a content curator as “someone who continually finds, groups, organizes and shares the best and most relevant content on a specific issue online.” It’s a way for organizations to further their role as a resource to their audience.

Curation 60

Curation RSS Content Marketing Web 2.0 60

Industrial Marketing Today

JANUARY 21, 2011

This site not only has very useful content, it is organized in a way that is designed to save time for the visitor and motivate him/her to take a desired action as versus just passive reading. Here’s a screenshot of the Home page with the Tools tab open (most of the valuable content is here). National Semiconductor's Website.

Sample 60

Sample Content Sales Qualified Leads Sales Cycle 60

Industrial Marketing Today

JANUARY 3, 2011

Readers tend to view organizations that appear open and transparent as more trustworthy. This will help in starting a two-way communication between your company and your readers leading to a community of interested prospects and loyal customers. Building trust and credibility by encouraging readers to comment on your business blog.

Top of Funnel 60

Top of Funnel Business Blogging High Quality Lead Business 60

Industrial Marketing Today

MAY 6, 2011

in PDF format without requiring registration, robust search capabilities and logical organization of the site for quicker and deeper research. Most important things these professionals want to see on a supplier’s Website – pricing information, even if it is only ballpark estimates, detailed product information (datasheets, manuals, etc.)

Design 60

Design Work Management Marketing Management Paid Search Agency 60

Industrial Marketing Today

SEPTEMBER 21, 2011

A guide for Leak Detection and Repair (LDAR) best practices or Method 21 – Determination of Volatile Organic Compound (VOC) Leaks would be very helpful. Include Material Safety Data Sheet (MSDS) and documentations to maintain full regulatory compliance.

Marketing Websites 60

Marketing Websites Wiki Content Buying Cycle 60

Industrial Marketing Today

MARCH 23, 2012

Here is a quote from MarketingSherpa’s findings from their 2011 survey of 1,500 B2B marketers: Organizations devote one-quarter of their online marketing budgets to their websites. (Source: 2011 GlobalSpec Economic Outlook Survey). Source: 2011 GlobalSpec Marketing Trends Survey).

Marketing Websites 60

Marketing Websites Marketing Budget Creation Budget Programs Marketing Proposals 60

Industrial Marketing Today

JULY 23, 2010

Rule #1: Natural or organic search engine optimization (SEO) In the research phase of the industrial buying cycle , engineers and industrial buyers tend to use broad keywords and phrases that describe their current problem. This is a lot quicker and cheaper than organic SEO. While social media marketing may be cheap, it is not free.

Rules 60

Rules Marketing Websites Marketing Automation Services Web 2.0 60

Industrial Marketing Today

SEPTEMBER 27, 2010

Complex industrial sales require many face-to-face meetings with several stakeholders within the customer’s organization. How has the role of the inside and outside sales team changed within your organization? Often closing the deal requires participation by many members of your sales team. Leave your comments below.

Social Media 60

Social Media Social Marketing Media Planning 60

Industrial Marketing Today

AUGUST 10, 2010

Organic or natural search engine optimization (SEO) has always been shrouded in mystery, bordering on voodoo. Optimizing (SEO) your business blog is critical because it allows your target audience to find you in search engines and attract traffic. It seems the secrets of SEO are known only to a few high-priced consultants.

Business Blogging 60

Business Blogging Optimization Web 2.0 Business 60

Industrial Marketing Today

JULY 7, 2011

They have built their own online community called SupplyLink.

Enterprise Management 60

Enterprise Management Effectiveness Content Marketing Marketing Management 60

Industrial Marketing Today

AUGUST 24, 2009

It helps me to get my thoughts organized, rearrange ideas until I feel good about the flow of my content. Visit popular forums and read what questions people are posting there, things that are related to your topic. Bottom line – better content comes from better research. Then I expand the bullet points into complete paragraphs.

Web 2.0 60

Web 2.0 Copywriting Content Buying Cycle 60

Industrial Marketing Today

AUGUST 20, 2010

As an industrial marketer, you can: Save the engineer time and energy from having to go to multiple sources for parts and components Provide easy to find technical information that is complete, preferably with pricing information Supply engineering kits and CAD drawings to assist in designed-in process and evaluation Provide access to knowledgeable (..)

Web 2.0 60

Web 2.0 Planning Buying Cycle Lead Scoring 60

Industrial Marketing Today

MAY 21, 2010

If the subject of the blog post addresses those issues, the contact information can immediately connect them into the organization. People often use the search engines to find solutions to the issues they confront. I agree with you about being able to contact experts or bloggers.

Web 2.0 60

Web 2.0 Buying Cycle B2B Blogger 60

Industrial Marketing Today

SEPTEMBER 13, 2010

One can dedicate an entire site to SEO because it is such a wide and deep online marketing topic.

Buying Cycle 60

Buying Cycle Marketing Automation Services Peer-to-peer Web 2.0 60

Industrial Marketing Today

APRIL 9, 2012

Sure, there are plenty of blogs written by die-hard tree huggers and other environmentalists with their own agendas but the list of blogs on hydraulic fracturing from companies and organizations reads like the “who’s who” of the E&P industry. The facts, figures and the hype are mind-boggling.

Social Marketing 60

Social Marketing Social Media Paid Search Agency Youtube 60

Industrial Marketing Today

JUNE 17, 2011

It is not because marketers and decision-makers in these organizations don’t understand the value of inbound marketing but implementing an effective content marketing strategy is proving to be quite a challenge for them. Many industrial companies and manufacturers struggle with content marketing.

Paid Search Agency 60

Paid Search Agency Content Marketing Companies Marketing Budget 60

Industrial Marketing Today

DECEMBER 17, 2010

Organic search engine optimization (SEO) is mandatory. A content map is extremely useful in ensuring that the Website redesign doesn’t come to a screeching halt waiting on content. See How Lack of Marketing Content Can Derail Your Website Redesign Project. See Variety of Content is the Key in the Early Stages of the Industrial Buy Cycle.

CMS Development 60

CMS Development Marketing Websites Marketing Budget Creation Work Management 60