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Benefits of Marketing Planning Across the Organization

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Your marketing organization sits down and really does the work of outlining their goals and creating a marketing plan. Then, as the organization’s different departments get mired in the day to day of doing their jobs, the plan is deviated from and ultimately forgotten. You’ve seen it happen over and over again.

Planning 115
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Is Everyone in Your Marketing Organization Speaking the Same Language?

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In practice, marketers don’t always take the time to sit down and make sure everyone in the organization is on the same page. In theory that means we know the value of making sure that all terms and ideas are clear.

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Data Lovers vs Creatives: How to Bridge the Gap in Your Marketing Organization

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Marketing has always required creativity. It’s still one of the most important parts of building and executing a marketing plan that pays off. But with the rise of technology and the data-driven marketing it enables – marketing departments now need a healthy number of data scientists to balance out creative personnel.

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The Pros and Cons of Attribution Models: A 2021 Update

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It's important to understand not only how much revenue the marketing organization has influenced but also the degree of influence. Ultimately, organizations want to know how much revenue they can attribute to their marketing efforts. To truly understand marketing ROI, we must first understand marketing influence.

ROI 264
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Six Reasons Marketers Can Stop Relying on Spreadsheets

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It’s also important to note that spreadsheets can, indeed, get the job done just fine if there aren’t a ton of moving parts within the marketing organization. However, the reality is that spreadsheets aren’t the most useful tool for every marketing organization—particularly the complex ones.

Planning 246
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Marketing Ops Needs More Support—How Can You Help?

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With constant requests for reports, growing responsibilities and being siloed from other departments,” the report says, “ops professionals don’t have the support and resources they need to scale and empower others with data.”.

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Product Marketing: Breaking Down the Keys to Success

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Underscoring the “enormous” costs of falling short in this area—from concerns about reputation to wasted dollars and time—the SiriusDecisions Product Marketing and Management (PMM) Model research brief suggests organizations lay out clearly defined steps to get all of their ducks in a row and better meet performance and financial targets.