Everything Technology Marketing

APRIL 14, 2010

Today, in many organizations the executive suite is demanding proof of ROI and CEOs are asking the marketing function questions like: What is your economic value add to the company? Contrast this with your sales organization - typically the most measured and performance oriented part of the company.

Planning 100

Planning Allocation Paid Search Agency Budget Programs 100

Everything Technology Marketing

OCTOBER 10, 2010

Understand what is driving demand and what distinct pockets of demand can be profitably served by your organization. For example, how do I know whether an organization is an early adopter or laggard without investing a tremendous amount of research (that often leads to ambiguous answers anyway)? Regulatory drivers?

Segmentation 100

Segmentation Lead Ranking B2B Marketing Lead Scoring 100

Everything Technology Marketing

APRIL 27, 2011

Another question we asked is looking to identify ownership of content marketing strategy within the organization. I assume this is partly due to the difficulty in precisely measuring these metrics and their intermediate rather than direct impact on pipeline results. Who owns content marketing strategy?

Content Marketing 100

Content Marketing Paid Search Agency Advertising Agencies Content 100

Everything Technology Marketing

DECEMBER 4, 2009

Here is a great collection of social media policies from 123 Social Media's web site to help you create a policy that works for your organization: [link] Clear policies help you better navigate this new communication channel and provide guidance to your audience as to what is ok to post and what isn't.

Social Media 100

Social Media Examples Media Advertising Channels 100

Everything Technology Marketing

AUGUST 1, 2010

Does this picture reflect the challenges you face using social media in your organization? Finding out (3) who the communities and influencers are that social media managers need to connect with and keep track of was the third most mentioned challenge with 45 percent.

Social Media 100

Social Media Customer Surveys Social Marketing B2B Marketing 100

Everything Technology Marketing

APRIL 12, 2011

The first survey question is designed to better understand the motivation of organizations engaging in content marketing as a B2B marketing strategy. After the first couple of hundred responses, patterns and trends have stabilized - a clear sign that we are getting close to a representative sample size. What are the main objectives?

B2B Marketing 100

B2B Marketing B2B Thought Leadership Marketing Automation Services Content Marketing 100

Everything Technology Marketing

AUGUST 22, 2010

How do you approach segmentation in your organization? Part 2 of this series will explore how to go about segmentation and why the reasons customers buy (motivations) are often more important than who they are (demographics).

Segmentation 100

Segmentation Allocation Marketing Automation Services B2B Marketing 100

Everything Technology Marketing

MAY 24, 2010

While this situation can create a crisis in many marketing and sales organizations, it also offers a great opportunity. By the way, mapping your entire marketing approach to the customer lifecycle is one way to become a truly customer-centric organization and impact prospects behavior and decisions. More on this later.

Work Management 100

Work Management Marketing Management Marketing Budget B2B Marketing 100

Everything Technology Marketing

JANUARY 31, 2012

Does this reflect the reality in your organization going into 2011? Which of these focus areas match your priorities, which don’t? Thank you for following and contributing to this blog. I hope the New Year will treat you well and that you have much success in your 2012 B2B marketing efforts!

Marketing Automation Services 100

Marketing Automation Services B2B Marketing Lead Ranking Marketing Management 100

Everything Technology Marketing

FEBRUARY 19, 2011

Step 1 - Social Content Marketing One way to generate attention and leads is to create compelling assets that attract your audience and provide a launching pad for further engagement with your organization.

Social Media 100

Social Media Sales Qualified Leads Lead Scoring Lead Ranking 100

Everything Technology Marketing

JANUARY 1, 2011

Does this reflect the reality in your organization going into 2011? What of these focus areas match your priorities, which don’t? Thank you for following and contributing to this blog. I hope the new year will treat you well and that you have much success in your B2B marketing efforts in 2011!

Work Management 100

Work Management B2B Marketing Marketing Management Lead Scoring 100

Everything Technology Marketing

APRIL 8, 2010

By Holger Schulze Major shifts are taking place in B2B marketing that started a few years ago but have accelerated in recent months – in the marketplace as well as inside vendor organizations. Prospects and customers are becoming more sophisticated and better informed than ever before.

Marketing Automation Services 100

Marketing Automation Services B2B Marketing Buying Cycle Lead Ranking 100

Everything Technology Marketing

JULY 10, 2010

What frameworks help you organize and structure your B2B marketing efforts? My next posts will dive deeper into the topic and also pick up where I left off with the post “ 5 Steps to B2B Marketing Success ”. Let me know your thoughts about this framework.

B2B Marketing 100

B2B Marketing Work Management Marketing Management Paid Search Agency 100

Everything Technology Marketing

MARCH 14, 2011

Especially if your marketing and sales organization is new to content and buyer centric marketing, don't be tempted to build the perfect system that, for example, captures 8 granular buying stages, 5 buyer personas, across, 5 market segments.

Marketing Automation Services 100

Marketing Automation Services Budget Programs Software Lead Ranking 100

Everything Technology Marketing

MAY 9, 2012

Most B2B vendors have already optimized their websites for organic search engine rankings. While further optimization can yield some marginal improvements in rankings, B2B marketers have shifted their focus to offsite tactics such as back links on quality sites to deliver a significant impact on rankings and traffic.

Social Media 100

Social Media Media Vendors Advertising Agencies 100

Everything Technology Marketing

MAY 31, 2013

Did you know that 90% of all organizations use content in their marketing efforts? To learn more about what content marketing is, how it can benefit your organization and how to get started using this technique to promote your company, check out the following infographic (click to enlarge):'

Demand 100

Demand Content Marketing Content Inbound Marketing 100