Crimson Marketing

MARCH 25, 2015

In this Moneyball for Marketing Podcast, Isabelle shares insights from her experience building and executing a business driven marketing analytics organization. With 10 data scientists on board—a full third of her marketing team—Isabelle is deeply engaged in the art and science of leveraging data across departments.

CMO 100

CMO Analytics ROI Marketing & Strategy 100

Crimson Marketing

MARCH 5, 2015

The current state of marketing technology is organized around marketing channels, not buyers. The current state of marketing technology is organized around marketing channels, not buyers. ” Even with a shift toward integration, marketers continue to endure challenges: How to organize internally around all of these technologies.

Work Management 100

Work Management Marketing Management Paid Search Agency Marketing & Strategy 100

Crimson Marketing

FEBRUARY 9, 2015

“Organizations are seeking greater precision by measuring and managing the consumer decision points where well-timed outlays can make the biggest difference.” Marketing has transformed into “the glue across the organization, providing oversight and coordination.”

Paid Search Agency 100

Paid Search Agency Work Management Marketing Management Advertising Agencies 100

Crimson Marketing

JULY 18, 2014

Most organizations face challenges in digital marketing in three main areas: thinking that you’ll have a complete buyer data warehouse with your marketing analytics and data discovery information; aligning the varying departments of your organization; testing and learning from marketing intelligence. .

Video Marketing 100

Video Marketing Paid Search Agency Marketing Analytics 100

Crimson Marketing

DECEMBER 17, 2015

Moreover, he shares how being “right over and over again” builds trust within the organization to allow his team the latitude it needs to implement its digital marketing solutions.

CMO 100

CMO Enterprise Management Class Marketing Management 100

Crimson Marketing

OCTOBER 8, 2014

On this episode of Moneyball for Marketing, Jim shares with us some of the initiatives that have helped Polycom measure and improve demand generation from the top to the bottom of the funnel, and explains how the results have led to a bigger strategic seat at the table for Marketing within his organization.

Demand Generation 100

Demand Generation CMO Top of Funnel Allocation 100

Crimson Marketing

DECEMBER 2, 2014

In this Moneyball for Marketing podcast, Michel walks us through the steps necessary to build an effective cross-channel marketing system, as follows: Building a Grid: Michel shares how Philips organizes large volumes of complex data into two centralized categories—one around products and offerings, and one around customers.

Marketing Management 100

Marketing Management Advertising Channels Lead Scoring Lead Ranking 100

Crimson Marketing

OCTOBER 23, 2014

Channel Surfing: Omni-channel personalization, Jeff says, represents opportunities to build relationships with buyers, but also challenges content strategy that many product marketing organizations may not realize exists at the top of the funnel.

B2B Marketing 100

B2B Marketing Product Digital Marketing Funnels Paid Search Agency 100

Crimson Marketing

MAY 13, 2015

And it’s about allowing curiosity and ideas to emerge from anywhere in the organization, not just from leadership or a particular working group. Evolving and innovative companies hire employees for the culture they want, which is not always the culture that they have… Marketing organizations need to evolve on a broader scale.

Enterprise Management 100

Enterprise Management Work Management Marketing Management Business 100

Crimson Marketing

APRIL 9, 2015

Marketing Automation Helps You Stay Organized. Top performing organizations “generate revenue equally from established customers and new customers, while average firms generate 70% of revenue from new acquisitions, and only 30% from the established customer base.” Marketing Automation Caters To Existing Customers.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Automation Work Management 100

Crimson Marketing

JUNE 30, 2015

Important metrics include: bounce rates, organic traffic, page traffic, leads from social media, mobile traffic, conversion rates, and referring sites. Personas are what will help you determine how to tailor content to your buyers. . Customer data should be gathered from your own business intelligence as well as web analytics.

Buyer Personas 100

Buyer Personas Conversion Rate Traffic Segmentation 100

Crimson Marketing

JULY 2, 2014

Scott Brinker, CTO of Ion Interactive, shares his insights on the flowering of this ecosystem, the interaction of major and minor developers and how technology marketing organizations are keeping up with rapid advances.

Tools 100

Tools Top of Funnel Digital Marketing Funnels Sales Qualified Leads 100

Crimson Marketing

JUNE 23, 2014

Kay Kienast, Senior Vice President of Marketing and Sales Strategy for Large Enterprise Organizations at Xerox Corporation, is responsible for the global corporate marketing and sales strategy for Xerox’s largest enterprise accounts in the technology and document outsourcing business.

Planning 100

Planning Marketing & Strategy Marketing Strategy Multi-Channel 100

Crimson Marketing

JUNE 30, 2014

Advanced marketing analytics “provide the ability to increase growth and marketing return on investment (MROI), [yet many] organizations seem almost paralyzed by the choices on offer.” Put marketing analytics at the heart of your organization. Integrate capabilities to generate marketing insights. .

Analytics 100

Analytics Allocation Marketing Proposals Comparison 100

Crimson Marketing

APRIL 21, 2014

Despite the fact that we now have more valuable marketing intelligence about buyers than ever before, only 12% of organizations are putting this information — called Big Data — into play. The post How To Generate Revenue From Big Data [Infographic] appeared first on. Corporate Marketing Infographics'

Generation 100

Generation Organization Marketing 100

Crimson Marketing

APRIL 3, 2014

The mission of every technology marketing organization is. A guest post by B2B marketing expert Larry Stein Interested in driving inbound leads with content focused on your target buyer? The post How to Improve Your Content Strategy with Buyer Personas appeared first on. Corporate Marketing Partner Marketing Product Marketing'

Buyer Personas 100

Buyer Personas Marketing & Strategy Advertising Agencies Content 100

Crimson Marketing

APRIL 10, 2014

The age old question is how does an organization cohesively align their marketing and sales departments? The issue that marketing has to face is accountability and signing up for a. The post Wynn White, Birst’s Marketing VP: Why Marketing Is Challenged With Understanding Data [Podcast] appeared first on. Corporate Marketing Podcasts'

Marketing 100

Marketing Organization 100

Crimson Marketing

MARCH 18, 2014

How can marketing departments leverage Big Data to help their organizations increase revenue? Quite simply, by preparing sales to lead with buyers concerns rather than waiting for the buyers to. The post 3 Ways Marketing Can Increase Revenue From Big Data appeared first on. Corporate Marketing Other Interesting Topics'

Organic Leads 100

Organic Leads Marketing Organization Leads 100

Crimson Marketing

NOVEMBER 13, 2014

Or you can build a list organically over time and email people who want to hear from you.”. – I would definitely say yes, but for you, it comes down what works within your own personal organization. Content marketing is getting harder. ” To answer the question – Is content marketing still worth it?

Content Marketing 100

Content Marketing Paid Search Agency Content Blast Campaigns 100

Crimson Marketing

APRIL 15, 2015

And don’t forget about Paid Social: “The days where marketers could drive measurable business results at impactful volumes through organic methods alone are basically over.” Most important of all is the trend towards user generated content: 97% of #B2B buyers trust content more if its #UGC and peer reviewed Click To Tweet.

Trends 100

Trends Peer-to-peer Paid Social Agency Case Study 100

Crimson Marketing

JANUARY 23, 2015

What you can do instead is report “on how many SQLs came through web forms showing that not only are you attracting qualified leads, but those people are ready to have a conversation with someone in your organization.” ” Next, “find out how much pipeline was touched by your web forms at any stage in the funnel.

Multi-Touch Attribution 100

Multi-Touch Attribution Top of Funnel Analytics Lead Ranking 100

Crimson Marketing

SEPTEMBER 4, 2013

He is an expert in creating effective marketing strategies by identifying key trends and leveraging the strengths of the organizations where he has worked. He is an expert in creating effective marketing strategies by identifying key trends and leveraging the strengths of the organizations where he has worked.

Work Management 100

Work Management Marketing Management Advertising Agencies CMO 100

Crimson Marketing

NOVEMBER 2, 2015

Nate Skinner, Chief Customer Officer for email marketing service provider Campaign Monitor, joins Moneyball for Marketing to talk about the trends and technologies that are impacting marketing organizations today, and how savvy marketers are cracking the code on personalization, without extensive IT skills.

Ideal Customer Profiles 100

Ideal Customer Profiles Features Campaigns Paid Search Agency 100

Crimson Marketing

AUGUST 12, 2013

Revenue and the CMO gives you an in-depth look into the model you need to apply to your organization and business situation. The key to creating a real impact on revenue lies in leveraging Big Data and Social Selling.

CMO 100

CMO Marketing Mix Training ROI 100

Crimson Marketing

MAY 20, 2015

Other discussion areas include: Know your customer DNA: Jacob shows how marketing technology can expand marketers’ understanding of buyers “from a few indicators to thousands of indicators,” and provides two real-world examples demonstrating what indicators may point to conversion propensity for your organization.

Enterprise Management 100

Enterprise Management B2B Marketing Marketing Management Budget Programs 100

Crimson Marketing

JULY 29, 2015

Finding the unique metric that matters for your organization, rallying the team around consistent observance of that metric and then using automation to scale up into a revenue generating machine are the three keys to successfully using analytics for marketing.

CMO 100

CMO ROI Budget Programs Advertising Agencies 100

Crimson Marketing

JULY 29, 2015

Finding the unique metric that matters for your organization, rallying the team around consistent observance of that metric and then using automation to scale up into a revenue generating machine are the three keys to successfully using analytics for marketing.

CMO 100

CMO ROI Budget Programs Advertising Agencies 100

Crimson Marketing

JUNE 28, 2013

Sales and marketing alignment is a fairly new term to many organizations. Sales and marketing alignment is a fairly new term to many organizations. Traditionally, sales and marketing want nothing to do with each other. Each individual department has their own separate goals, right? The goal of any and all companies is revenue growth.

Work Management 100

Work Management Marketing Management Demand Generation Public Relations 100

Crimson Marketing

SEPTEMBER 22, 2014

This also applies to social media advertising and organization. Having 50,000 bows in your quiver won’t do you a whole lot of good if you don’t have any aim, and trying to fire them all at once would be an awful mess. What businesses really need for their online marketing solutions to thrive is a strong social media presence.

Marketing Management 100

Marketing Management Network Marketing Social Media Small Business Marketing 100

Crimson Marketing

OCTOBER 27, 2014

These gurus bring significant benefits to their organizations in every metric that counts, bolstering brand recognition, contributing to firm growth, and commanding higher fees. Sixty-six percent of the participants in our study also stimulate major business development within their organizations. How do they do it?

Lead Scoring 100

Lead Scoring Lead Ranking Demand Generation Agencies Webinar Metrics 100

Crimson Marketing

AUGUST 28, 2014

8 in 10 CMOs “report that their organization has increased its spend on content marketing solutions and roughly the same figure say their spending on social media has increased from last year. In fact, almost 1 in 4 respondents said that at least 25% of their overall marketing budget this year goes towards social media.”

Spending 100

Spending Analytics Peer-to-peer Social Marketing 100

Crimson Marketing

AUGUST 6, 2015

With the example of United Airlines, we learn what constitutes an amazing experience and how this approach enables unifying data from different parts of an organization. Key Concepts include: Customer Flight Check: Before you start investing in martech, says Russell, stop and consider the customer experience you want to create.

Churn Rate 100

Churn Rate Linkedin First-Mover Advantage Eloqua 100

Crimson Marketing

MARCH 22, 2013

The new imperative for marketing is to share with the sales organization the same information that the buyer is gathering. What I’m really talking about here is having the marketing organization enable the sales team to have a deep understanding and empathy for the buyer as they proceed through the customer journey.

CMO 100

CMO Trust Marketing Marketing Linkedin 100

Crimson Marketing

OCTOBER 29, 2014

Funnel Shaped Content: Business decisions are now influenced by more individuals in a buyer organization than ever before. Media Measurement: Whereas it was always difficult to measure the impact of traditional public relations, Mark defines how product marketing can now be measured and automated from first touch through to converted sale.

CMO 100

CMO PR Advertising Channels Public Relations 100

Crimson Marketing

NOVEMBER 12, 2013

When senior management drives change management across the entire organization, effectiveness will improve and you’ll start generating the kind of leads you want. Image: Courtesy of tweakyourbiz.com . The post How Marketing Automation Handicaps Demand Generation appeared first on Crimson Marketing.

Demand Generation 100

Demand Generation Marketing Automation Demand Automation 100

Crimson Marketing

DECEMBER 18, 2013

SEO: SEO (search engine optimization) is vital — 33% of traffic from Google organic search results go the first item listed. PPC: 72% of PPC marketers (those who use pay-per-click advertising) plan to increase their PPC budget in 2014. What to consider for your digital audience.

Statistics 100

Statistics Planning PPC Marketing Budget Creation 100

Crimson Marketing

MARCH 3, 2015

The Small Business Group is Intuit’s largest organization, with annual revenue of over $2B. His responsibilities encompass all product marketing and go-to-market activities, including online and offline advertising, customer marketing, brand management, content and social marketing, and related analytics.

User-Generated Content 100

User-Generated Content Peer-to-peer Work Management Social Marketing 100