Cintell

MARCH 14, 2016

This enables us to understand, segment and target the marketing and sales process far more precisely to the organizations’ needs. The personality of an organization is exhibited by its choices, its actions, and its behaviors. Don’t take for granted your personal knowledge of the organizations into which you are selling.

Planning 100

Planning Paid Search Agency Marketing Plans Buyer Personas 100

Cintell

NOVEMBER 11, 2015

The light at the end of the tunnel is critical voice-of-customer insights that help organizations to remove bias, identify the problems faced by their buying audiences, and make more relevant decisions in marketing, sales, and throughout the business.

Peer-to-peer 100

Peer-to-peer Buyer Personas Class Trigger Marketing 100

Cintell

MARCH 10, 2016

You know deep down that personas lead to more EMPATHY in your organization, and are a vehicle for customer-centricity as your team members internalize the challenges and problems faced by your customers. Customer-centric organizations are 3X more profitable (Pragmatic Marketing). But empathy is hard to put a dollar value to.

Lead Scoring 100

Lead Scoring Lead Ranking Top of Funnel Sales Qualified Leads 100

Cintell

FEBRUARY 10, 2016

” “The #1 challenge for organizations is developing content that speaks to the buying audience. Christina also shared some fantastic impact statements at various organizations who have measured the impact of personas in terms of marketing and sales metrics. Justifying the Investment in Personas. Bummed you missed the event?

Buyer Personas 100

Buyer Personas Advertising Agencies Paid Search Agency Webinar Metrics 100

Cintell

MARCH 3, 2016

David and his team at GET LIFT helps many organizations craft detailed, highly actionable personas with expansive acumen in research and insight development. I was thrilled to team up with them both, as each of us brought a distinctly unique perspective to the evolving world of B2B personas.

Demand Generation Agencies 100

Demand Generation Agencies Webinar Metrics Demand Sales Qualified Leads 100

Cintell

NOVEMBER 9, 2015

We also need to remember to gain information about our buyers from sources outside our own organization, as too often that information can be a skewed and may not provide a holisitic view of the buyer. The role of marketing enablement: I can’t stress the importance of marketing enablement enough for marketers and their organizations.

Ideal Customer Profiles 100

Ideal Customer Profiles Buyer Personas Peer-to-peer Public Relations 100

Cintell

FEBRUARY 3, 2016

To compete, and survive, in this highly challenging landscape, the new imperative for CEOs and CMOs alike is to champion customer-centric business ideals throughout their organizations. We also introduced the first industry benchmark report on how B2B organizations understand their buyers.

Eloqua 100

Eloqua Buyer Personas Marketing Automation Services Marketo 100

Cintell

JANUARY 27, 2016

In a recent B2B marketing benchmark study we conducted, the majority of high-performing organizations used personas to guide messaging and tone of voice. of those surveyed felt that at least 75% of their organization could confidently name their personas and key attributes. Surprisingly, only 8.2% For Communications Professionals.

Demand Generation Agencies 100

Demand Generation Agencies Lead Ranking Paid Search Agency Ideal Customer Profiles 100

Cintell

NOVEMBER 25, 2015

Having a strategy around what technology is purchased at your organization is important, sure. Kelvin’s strategy combines data, technology, process, and people in a way that has already seen demonstrable impact within the organization. There is an idea floating around claiming “technology is a strategy!”

Marketing Management 100

Marketing Management Buyer Personas Blast Campaigns Buzz 100

Cintell

DECEMBER 20, 2019

This split personality disorder dictates that B2B buyers are interested in some form of personal gain (being seen as a hero for finding the solution and experiencing a degree of actualization or receiving praise for a job well done) while helping the organization find the best way to solve a problem.

Buyer Personas 177

Buyer Personas Video Marketing Work Management Marketing Management 177

Cintell

FEBRUARY 25, 2015

In reality, organizations are struggling to realize value from buyer personas as they relate to a complex sales and marketing process. But there is a very sobering gap between the perceived value of buyer personas and the actual, realized value. 85% of companies aren’t using buyer personas correctly, according to the same survey.

Buyer Personas 100

Buyer Personas Ideal Customer Profiles Demographics Marketing Automation Services 100

Cintell

JULY 15, 2020

And yet despite this, so many organizations rely on outdated or faulty data when crafting their CX strategies—everything from the wrong contact information to inaccuracies around an individual’s conversion potential. Business intelligence is at the helm of modern strategy, and customer communication is no exception to the rule.

Optimization 100

Optimization Paid Search Agency Ad Frequency Buyer Personas 100

Cintell

MARCH 20, 2015

As buyers change, organizations are working to stay on top of shifting trends and customer preferences. Speaking with Glen Drummond and Richard Hill of buyer experience agency Quarry , we learned of three segmentation hazards that may occur when organizations attempt to do persona research. 1] Christensen, Clayton M.; 2003-10-09).

Research 100

Research Work Management Buyer Personas Advertising Agencies 100

Cintell

FEBRUARY 15, 2016

” Donna’s Take on Customer-Centricity: To me, the phrase “customer-centric” means every part of an organization is committed to improving the customer experience – from R&D and marketing to sales and support. Visual mapping helps others within your organization understand and internalize the buyer journey more quickly.

Buyer Personas 100

Buyer Personas Buyer's Journey Marketing Qualified Leads Lead Ranking 100

Cintell

FEBRUARY 24, 2016

are an opportunity to improve decision making across your organization. The role of buyer personas to me: . Market dynamics, buyers and technology have advanced and the B2B buying process is more complex than ever.

Planning 100

Planning Paid Search Agency Cross-Selling Buyer Personas 100

Cintell

DECEMBER 4, 2015

See the full infographic here – certainly you should choose to name your personas in a format that resonates with your organization, but I hope this resource is helpful as you humanize your own buyer personas. Be Customer-Centric. Create Digital Buyer Personas and Share Companywide. SIGN UP NOW.

Buyer Personas 100

Buyer Personas Lead Ranking Trigger Marketing Lead Scoring 100

Cintell

DECEMBER 19, 2018

If your company does actually have buyer data, are you sharing it throughout the organization, or are you a gatekeeper and it is trapped in a powerpoint or pd f somewhere? Have you operationalized your buyer insights? I can’t tell you how many teams we’ve engaged with that tell us, “yes, we have personas but we’re not really using them.”

Consulting 120

Consulting Demand Generation Agencies Top of Funnel Buyer Personas 120