Anything Goes Marketing

MAY 26, 2007

There is no question that newsletters are a great way of keeping your company top of mind to your customers and prospects and increasing brand awareness as well the perception that your organization is the industry expert. Your organization writes articles and you blast them to your list. Comments allow your readers to have their say.

Newsletter 100

Newsletter Web 2.0 Lead Qualification Salesforce.com 100

Anything Goes Marketing

OCTOBER 21, 2007

You can also blend into the mix data based on past purchases, role within the organization etc. For example, a highly qualified customer would be one that attended a webinar that was focused on a new product or service as well as downloaded a white paper on that topic.

Lead Scoring 100

Lead Scoring Lead Ranking Sales Qualified Leads Lead Qualification 100

Anything Goes Marketing

NOVEMBER 19, 2006

We sometimes forget that our customers are the lifeblood of any organization. I think we're all saying that so don't worry. Here are two words that you can say that are easy and will go a long way "Thank you!".

Blogger 100

Blogger Tagging Email Marketing Marketing Prospects 100

Anything Goes Marketing

NOVEMBER 19, 2006

Have you created a white paper for your organization in order to generate leads? If you have, there are some great tips that Michael Stelzner has just written about in an article Getting The Most From Your White Paper Marketing.

Paper 100

Paper Lead Generation Auto Responder Generation 100

Anything Goes Marketing

JULY 20, 2007

The first line says " Thanks for your interest in our white paper for developing the organization & governance plan ". PPS: You can take this concept beyond paid search to organic search - are your pages fully optimized to drive web visitors down a certain path? That doesn't make sense coming from a Google search query!

Landing Pages 100

Landing Pages Microsite Paid Search Agency Click Fraud 100

Anything Goes Marketing

NOVEMBER 19, 2006

This can come from all aspects of your organization: engineering, support, operations, marketing and sales. You could take this even further by being able to gather all of this data and have an email that will assess all of the customer data and compile an email for you that can be customized by sales and sent from Outlook. This is sooo true.

CRM 100

CRM B2B Sales Sales Qualified Leads Touchpoints 100

Anything Goes Marketing

MARCH 24, 2009

It’s time for sales to give up those reserved spaces to improve the alignment across the organization. The message I want to leave with you is that companies need to break down the walls of exclusivity that may have created for sales so that marketing and other areas of the company can better serve them. chadhorenfeldt Tweet this!

Sales Management 100

Sales Management Top of Funnel Paid Search Agency Work Management 100

Anything Goes Marketing

SEPTEMBER 13, 2009

It’s this type of data that will allow marketers to decide which messages are working and which aren’t and to clearly demonstrate the value that marketing is contributing to the organization. Database Accuracy Metrics. The cleaner your database, the better your marketing results will be – this is fairly obvious.

Email Marketing 100

Email Marketing Advertising Benchmark SMS Autoresponders 100

Anything Goes Marketing

SEPTEMBER 25, 2007

In the above example, the web visitor gets a reminder via email as to what they downloaded and now they can easily forward it on to other people within their organization. If you know someone who may find this useful, feel free to forward it on to them. The copy above spells this out which may be needed for some folk.

Viral Marketing 100

Viral Marketing Paper Landing Pages Tips 100

Anything Goes Marketing

AUGUST 1, 2006

You;ve got the user generated content down, you need to work on the user organized content. Why wouldn't you use the same type of taxonomy (user generated tags) that they do so people could actually find something once they submit it!! Hopefully you'll iron this out becuase I really like the concept.

User-Generated Content 100

User-Generated Content Generation Best Practices Content 100

Anything Goes Marketing

NOVEMBER 11, 2007

The email vendor that you use should allow you to have emails look like they are coming from specific people from your organization and perhaps key off data from your CRM. Most of the information coming from account managers is valuable and customers are more likely to open and respond to these emails.

Response Rate 100

Response Rate Personalization Tips Marketing Management 100

Anything Goes Marketing

OCTOBER 15, 2006

Whichever the case, creating a white paper will help your organization generate new leads and help close out sales. Perhaps you're looking to position your business as the industry expert or convince C-level executives that you understand their business issues and can provide solutions they need.

Paper 100

Paper Lead Generation Tagging Online Marketing 100

Anything Goes Marketing

DECEMBER 21, 2009

Once you have this down, you can then start working on a proactive strategy and determine what it will take in your organization to make this possible. You may want to look at some of the paid services out there such as Radian6 or Vocus. If you’re having trouble with this concept, skip down to #4.

Work Management 100

Work Management Marketing Automation Services Marketing Management Planning 100

Anything Goes Marketing

OCTOBER 2, 2006

Besides the CEO, blogs give the Joe Schmo in your organization a voice as well. You need to get into a conversation with them and blogging can help you get things started as it provides an interactive medium. I almost forgot this one.

Positioning 100

Positioning RSS Adwords Opt-out 100

Anything Goes Marketing

JULY 23, 2006

As I previously blogged about, blogs take commitment from the enture organization and a require a strategy that rolls up into the overall marketing plan. If you have poor and little content and low traffic then shut your blog down, refocus and then relaunch. If you don't have that then stop wasting your time.

Click Rate 100

Click Rate Traffic Stats Business Blogging 100

Anything Goes Marketing

JULY 15, 2006

You can use RSS feeds to pull in data on the business field that you're in, you can have someone write your copy for you or you can ask a certain blogger who writes articles in your field to become the voice of your organization. These all work but they take a company that sees the benefits of blogging and is willing to invest in it.

Business Blogging 100

Business Blogging Emarketing Business Blogger 100

Anything Goes Marketing

MARCH 9, 2008

Trend #2: Helping Your Customers/Prospects Organize Themselves This tip/technology isn't new but it's now easier and thus has many more implications. As I mentioned in my previous article on the subject , your readers can comment on articles which adds a new dimension to email as it's no longer a one way push marketing channel.

RSS 100

RSS Email Marketing Trends Planning 100

Anything Goes Marketing

SEPTEMBER 4, 2006

I personally love to blog as it allows me to organize all of the ideas that I'm generating regarding business blogging, search marketing, and e-mail marketing. I've even found people that relate to my background which includes technology, business and history (yes, history). Show how much fun you are having.

Traffic 100

Traffic RSS Blogger Eloqua 100

Anything Goes Marketing

MARCH 7, 2007

It was even more obvious that the companies that know their target market (includes knowing which companies to target, knowing the titles of the people of these organizations as well as the specific people) tend to generate more leads. This seems pretty obvious. Wow, that's groundbreaking there. Cold Calling Works.

Lead Generation 100

Lead Generation Generation Lead Scoring Lead Ranking 100

Anything Goes Marketing

JUNE 29, 2009

If there is someone in your organization that has a direct relationship with the intended recipient, send it from them. When you send a post card to your family from your trip to Spain (I really want to go back to Spain but can’t with a baby on the way) do you sign it “Yours Truly, the marketing team”?

Tactics 100

Tactics Automation Personalization Planning 100

Anything Goes Marketing

FEBRUARY 18, 2009

Coaches: The coaches are the executives in the organization: CMO, CEO, VP of Sales etc.

Lead Management 100

Lead Management Lead Scoring Lead Ranking Work Management 100

Anything Goes Marketing

NOVEMBER 16, 2008

Although I'm a big supporter of environmental issues and started my career running an environmental organization , I would like to focus on eco-marketing in terms of demand creation. When I say that you should become an eco-marketer, I don't mean that you should add some corny green recycle image to your website (who would do that?)

Lead Ranking 100

Lead Ranking Top of Funnel RSS Lead Nurturing 100

Anything Goes Marketing

MAY 17, 2009

At some point I would like to come back to each category and focus on them specifically but for now, here is some organized Twitter talk for y’all – enjoy it: Sales and Marketing Alignment jblock : Only 32% of sales and marketing orgs work together to define programs for existing customers.

B2B Marketing 100

B2B Marketing Work Management Trends Lead Ranking 100

Anything Goes Marketing

MAY 28, 2006

Images that reflect what your organization or product is about are good for the home page as long as they are not there just taking up space. Therefore, make sure your home page includes text that describes what your organization does in a way that helps people find your site when using the top search engines.

Tips 100

Tips SMB Consulting Newsletter 100

Anything Goes Marketing

OCTOBER 29, 2006

Bloggers Can Make New Subscribers Feel Special Too Sending a quick follow up to opt-ins may seem easy for organizations to do this with their regular corporate websites but how can blogs take advantage of this? If someone has opt-ed in, show then value right away. Don't just think about ROI but also LOI (loyal opt-ins).

Opt-in 100

Opt-in ROI Opt-out RSS 100

Anything Goes Marketing

FEBRUARY 21, 2009

If the registrant is new to your system, have a generic signature that perhaps is from your CMO or a known figure within your organization. As an added tip, include a picture of the sales rep.

Autoresponders 100

Autoresponders Sales Management Email Marketing B2B Marketing 100