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The Latest from Acquiring Minds
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Thursday, June 17, 2010
Ruth & Bernice…thanks for joining me today. The B2B community has found a lot of value in the research that your organizations have conducted in database marketing. How has the buying of data by B2B organizations changed ? What are the biggest data pitfalls that B2B organizations face in buying data? It’s tragic.
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Monday, May 17, 2010
. New research from McKinsey & Company identifies destructive sales practices and prioritizes what customers want from B2B sales organizations. Research on end users and on this scale is relatively rare in the B2B world. . high performance sales force can boost share of customer by an average of 8 to 15 percent. Comments Are Welcome.
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Monday, April 12, 2010
Organizations such as Ariba, LivePerson and TriNet are reinventing their go-to-market and sales strategies through innovative approaches to outbound demand generation. Outbound demand generation is experiencing a renaissance.
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The Best from Acquiring Minds
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Thursday, October 22, 2009
few weeks ago, my firm was invited by a large California-based tech organization to respond to a telesales RFP. Yet, this organization requested that each bidder [.]. Are you aware that your inside sales team could be wiretapping?
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Friday, September 5, 2008
So if organizations are using social media to acquire customers, then how can we measure ROI? Leads generated from organic or natural search results are of higher quality and are more likely to convert to qualified leads than any other medium. Enterprise: McKinsey Global Survey Results. tools for customer acquisition. Bingo!
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Monday, April 12, 2010
Organizations such as Ariba, LivePerson and TriNet are reinventing their go-to-market and sales strategies through innovative approaches to outbound demand generation. Outbound demand generation is experiencing a renaissance.
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Tuesday, August 26, 2008
You can almost see the collective hand wringing and hear the teeth gnashing as angst-ridden B2B marketers are being pressed by their organizations for proof on the value of social media. It's clear that B2B organizations, being metrics driven beasts, are looking for more 'beef' beyond the measurement of engagement. But wait one minute!
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Sunday, November 23, 2008
Two weeks ago I received a telemarketing call from a telecommunications provider (the offender shall remain nameless as the organization is a former client of my firm). The purpose of his call was to win my organization back to his firm. There was no probing as to why our organization canceled our contract. Was he available?
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The Latest from the B2B Marketing Community
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Thursday, September 2, 2010
Companies still look internally for that answer way too often - new manager, new logo, re-organization, don't like the design.” Here at HubSpot , we get a lot of questions around website redesigns. When should they be done, how should they be done and what mistakes not to make. Are you trying to attract new customers?
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Wednesday, September 1, 2010
This is why progressive organizations spend so much effort on the care and feeding of the customer, and on understanding the lifetime value of each new customer. First, because of the long-term profit potential, most organizations should be willing to increase the amount of money they are willing to spend to acquire a new customer.
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Wednesday, September 1, 2010
There was one for B2B functions like marketing for sales, but not one that would really take it out a level to really understand how to run a B2B organization. Do they all agree on not only where you should go, but how the organization should move ahead? SG: The reason why I wrote the B2B Playbook is simple. SG: I think it’s simple.
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The Best from the B2B Marketing Community
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Friday, June 27, 2008
The PKM-Enabled Organization. In other words, most executives either do not see KM as strategic to their organizations, or have lost faith that investment in KM offers an appropriate ROI. Things happen the way they do in organizations for a reason. Fortunately, management of most organizations has more sense than that.
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Sunday, July 20, 2008
Geek to Live: Organize your PDF library with iTunes. Next year, all your tax documents - heck, all your important paperwork - will be converted to PDF files and organized into search-based folders. And you can organize them using iTunes. Lifehacker. Tech tricks, tips and downloads for getting things done. Tamar Weinberg | Email.
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Thursday, January 15, 2009
You just need to organize your sources of information better by putting your news sites, social networking sties, blog feeds, twitter account and everything else in one place. Tags: social networking organizing information blog feeds Twitter iGoogle The Natives Revolt It seems like every one I talk to is fed up. First, it was email.
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Friday, June 27, 2008
Start Pages as Environments for Self-Organized Learners. Start Pages as Environments for Self-Organized Learners. Start Pages as Environments for Self-Organized Lea. skip to main | skip to sidebar. eLearning 2.0 Technologies and Concepts. Microcontent, Social Software. Thursday, June 5, 2008. Posted by Malinka. at 12:07 PM.
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Monday, September 14, 2009
Marketing in a smaller business can be challenging. You wear many hats, from strategist, to copy-writer, to campaign manager. It can often be hard to find the quick wins that will give you more free time in your day while making you a hero with your management team and your sales team.
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