Paul Gillin

FEBRUARY 10, 2016

When Bill Gates compliments Code.org on Twitter, he’s giving that organization a publicity boost. Building thought leadership – Most organizations want their executives to exhibit thought leadership, but placing articles in management magazines is both time-consuming and unpredictable.

Social Media 50

Social Media Media Thought Leadership Advertising Mediums 50

Paul Gillin

OCTOBER 12, 2011

Business analysts will become the new rock stars of the organization. There is a presumption on the part of regulators and customers that senior executives understand what the key processes of the organization are and what their operational health is. But operations and organizations are getting more complex.

Enterprise Management 50

Enterprise Management Work Management Forecasting Burn Rate 50

Paul Gillin

APRIL 18, 2012

This means that a compelling message can be spread far and wide by the members themselves without investment or active involvement by the person or organization creating the message. Contests, polls and games work particularly well there. Good content sells itself.

Twitter 50

Twitter Linkedin Facebook Social Networks 50

Paul Gillin

DECEMBER 18, 2012

Several of the case studies in New Influencers involved customer attacks in the days when blogs were about all people had to work with. Support organizations were outsourced en masse in the 1990s, customer service agents were hidden beneath layers of confusing call routing menus and complaints routinely disappeared into black holes.

Paid Search Agency 50

Paid Search Agency Word of Mouth Amazon Viral Marketing 50

Paul Gillin

DECEMBER 9, 2011

Over the last three years, Texas Health has grown its use of a behind-the-firewall social network to more than 3,500 employees (the organization can’t reveal the product’s name because of a non-endorsement policy). Nearly every kind of health care professional at the organization is participating. million customers.

Peer-to-peer 50

Peer-to-peer Ad Building Social Networks Lock-In 50

Paul Gillin

MARCH 1, 2011

But if you’re a nonprofit organization in the U.S., Here’s how it works: Submit an original poem that reflects the work and/or mission of your nonprofit organization. Here’s how it works: Submit an original poem that reflects the work and/or mission of your nonprofit organization.

Blogger 50

Blogger Twitter Course Promotion 50

Paul Gillin

MAY 14, 2013

This free download is worth sharing with the people you work with, and any IT organization should make it required reading for users. While experienced netizens know that you never click on a link without first checking out the URL, for the vast majority of casual users don’t know how to do that (hint: hover over the link).

Tips 50

Tips Social Networks Social Media Software 50

Paul Gillin

APRIL 24, 2012

It’s basically using social stuff to do work stuff,” he said. The social business initiative was organized around three key tasks: Customer care and insight; Workforce optimization; and. In contrast, a social business approach has marketing organizations getting to know customers. The tools help build trusted relationships.”.

Business 50

Business Work Management Customer Satisfaction Marketing Management 50

Paul Gillin

SEPTEMBER 8, 2010

I’ve been looking forward to reading The Hyper-Social Organization since I first heard François Gossieaux and Ed Moran discuss the findings of their “Tribalization of Business&# research at a conference two years ago. The Hyper-Social Organization is a look ahead at how those disruptions may play out. I wasn’t disappointed.

Rules 50

Rules Organization Work Management Peer-to-peer 50

Paul Gillin

AUGUST 20, 2013

Organizations must connect with their constituents individually or they’ll be ignored. The great new ideas come from people working at the extreme outer edges, not the normal middle. Mass won’t work any more. Godin’s overarching point: We are moving from the age of mass to the age of connection.

Conference 50

Conference Internet Marketing Lead Scoring Lead Ranking 50

Paul Gillin

JULY 9, 2012

I worked at a company that used a similar system, and in the right scenario it’s actually pretty effective. It sends a message to the organization that poor performers won’t be punished by getting a 2% smaller raise than the top performers. The person at the bottom isn’t likely to be around very long.

Work Management 50

Work Management Marketing Management Thought Leadership Blogger 50

Paul Gillin

NOVEMBER 16, 2011

Furthermore, a significantly larger percentage agreed with the statement that social media marketing is “easy to use,” “doesn’t take up too much time,” and “works with my customers” than did so in the spring. Disclosure: IBM’s Midsize Business organization is a client of Paul Gillin Communications.

Customer Surveys 50

Customer Surveys Peer-to-peer SMB Business 50

Paul Gillin

MARCH 10, 2011

Group about whether IT organizations will start discarding their assets has more than 460 responses. If the technical gurus in your organization are intimidated by the prospect of blogging, urge them to instead answer five questions per week. They’re organized by the people who work there. It has 532 responses.

Social Networks 50

Social Networks Enterprise Management Peer-to-peer Work Management 50

Paul Gillin

JUNE 5, 2012

I find conference organizers’ obsession with “getting the slides in advance” to be a bit annoying at times, as if the slides are more important than the message, but I suppose that’s the world in which we live. So I thought the least I could do is to change the way I create my message.

Conference 50

Conference Education Order Organization 50

Paul Gillin

NOVEMBER 8, 2010

It works with a lot more sites than just YouTube and cleanly downloads Flash video. It works by retrieving the stored video from your memory cache. Just be aware that there are often copyright restrictions on these works that limit what you can do with them. I also have all my most important feeds organized into Google Reader.

Skype 50

Skype Product RSS Copyright 50

Paul Gillin

MARCH 17, 2013

He said governments and philanthropic organizations have to take steps to correct this ”flaw in the pure capitalistic approach” Reader comments on Wired are a bit more thoughtful than the ones on the U.K.’s

Wikipedia 50

Wikipedia Lead Ranking Organic Leads Positioning 50

Paul Gillin

AUGUST 4, 2011

In my work with B2B organizations, the question of how to use Facebook is invariably front and center. Contests and giveaways work well on Facebook. Here’s how it works. As a result, most of the wall comments come from people who want to work for UPS. Sodexo is a master of using social media for recruitment.

Facebook 50

Facebook B2B Marketing Rules Salesforce.com 50

Paul Gillin

JUNE 18, 2013

Anyone in the organization who can benefit from that kind of engagement should be trained in the tools and protocols of social media. CME Group works in a highly regulated industry, but that has not dampened its enthusiasm for experimentation with these new media.

Social Media 50

Social Media Social Marketing Media Social Networks 50

Paul Gillin

OCTOBER 21, 2010

A lot of our productivity used to be robbed by little things: finding stuff, organizing it and getting it into a useful form. I also believe Dragon has made me a better writer by enabling my work to have a more conversational tone. The 256-bit encryption is a plus when you want to keep your work from prying eyes.

Product 50

Product Co-Registration Webcast Work Management 50

Paul Gillin

JANUARY 6, 2011

There’s a period of exuberance, followed by the cold reality that the new tool won’t shorten the work week or lead to permanent weight loss. In many cases, the best group to run social campaigns is the customer service organization because they already understand one-to-one relationships. Blaming the Tools.

Social Marketing 50

Social Marketing Marketing Analytics Tools Peer-to-peer Paid Search Agency 50

Paul Gillin

JANUARY 17, 2012

3M filed seven patents on the work that resulted. The research & development organization has used IBM Connections to take a long-standing technical conference online. The group held live live webcasts and chats to explain the event and succeeded in getting 45 prototypes from across the U.S.

Wiki 50

Wiki Peer-to-peer Work Management Marketing Management 50

Paul Gillin

JUNE 4, 2010

This acceptance of our own weaknesses will change the way organizations operate. This also works in marketing, BTW. This doesn’t embarrass us as much as it used to. People don’t buy drills or holes. They buy a nice place to hang towels to impress their relatives.

Web 2.0 50

Web 2.0 Wikipedia Transparency Advertising Mediums 50

Paul Gillin

JULY 8, 2010

Chris Boudreaux has assembled an amazing database of 167 social media policies from businesses, government agencies and nonprofit organizations that you may also find useful. Social media activities must not interfere with your work or productivity at Oracle, and your personal activities should take place outside of work.

Social Media 50

Social Media Media Copyright B to B 50

Paul Gillin

MAY 27, 2010

In the process, it has learned much about what makes communities work. That’s actually how it works in real life, too. Most of the successful community organizers we spoke to use a recognition system that ties status ability to contributions. A few, like SAP, celebrate their most active members at physical events.

Communities 50

Communities B2B Work Management Marketing Management 50

Paul Gillin

JANUARY 16, 2012

We need deep analytics around everything in the organization. Content can be organized by various views, including a paper.li -like custom news page and topical filtering. “This is the destination for all your work actions.” Data and social tools will be embedded in daily work. ” The Demos Begin.

Enterprise Management 50

Enterprise Management Work Management Social Networks Ideal Customer Profiles 50

Paul Gillin

SEPTEMBER 17, 2014

I also love my occasional roles as speaker, prognosticator and thought leader, but there’s something uniquely satisfying about taking someone else’s work and making it better. I’ll address a few big ones: Editors work mostly with copy. This is true only if the editors are incompetent or their organization is screwed up.

Broadcasting 50

Broadcasting Network Marketing Press Efficiency 50

Paul Gillin

AUGUST 6, 2012

However, I do think it’s important that organizations be able to understand the online influence of people they want to build relationships with. Full disclosure : I have been a paid consultant to Awareness on spot projects in the past, although I’ve done no work for the company in at least two years.

Marketing Automation Services 50

Marketing Automation Services Salesforce.com Ideal Customer Profiles Social Networks 50

Paul Gillin

NOVEMBER 28, 2011

CIOs also closed ranks against Internet-based e-mail and the Web itself in the early days of those technologies, citing fears that employees would use their new toy computers for games or would subvert the central control of the IT organization. And given access to social networks at work, people will use them to play and waste time.

Lead Ranking 50

Lead Ranking BtoB Business Enterprise Management 50

Paul Gillin

JUNE 9, 2011

The rapid decline of mainstream media (more than 45,000 journalists have been laid off in the last five years in the US) has put a lot of good communicators out of work, and many can be had today for pennies on the dollar compared to what they made a few years ago. And I’ll bet he was happy to have the work. Where Writers Hang Out.

BtoB 50

BtoB Burn Rate Blogger Sample 50

Paul Gillin

APRIL 13, 2011

As a frequent speaker at events of all sizes, I’ve had a chance to observe some of the best practices conference organizers used to promote their events through social media. We’ll look first at tactics the can work for any event, then I’ll propose a few ideas for large conferences covering multiple days and many speakers.

Social Media 50

Social Media Promotion Media Landing Pages 50

Paul Gillin

JANUARY 17, 2012

Put a dedicated organization in place to oversee deployment. Winning organizations today stand for new ideas,” he said. backpacks to simulate the working conditions of a infantry soldier and eat military rations. Arnott ticked off success criteria: Get executive leadership sponsorship. New recruits wear 65-lb.

Enterprise Management 50

Enterprise Management Transparency Social Networks Barriers 50

Paul Gillin

AUGUST 9, 2012

We’ve all heard that a million monkeys banging on a million typewriters will eventually reproduce the entire works of Shakespeare. The hash tag (#), which was created by the Twitter community to help bring order to the service’s inherent chaos, has become one of the Internet’s most powerful organizing and amplification tools.

Twitter 50

Twitter Work Management Paid Search Agency Tagging 50

Paul Gillin

FEBRUARY 2, 2012

In 20 years as an editor I had developed an attitude that’s common for people who produce products: I believed that most salespeople were overpaid, under-worked and basically lazy. This behavior contributes to the chasm that exists between marketers and sales people in many organizations, particularly B2B companies.

Cost per Lead 50

Cost per Lead Sales Qualified Leads PointClear CPL 50

Paul Gillin

JUNE 24, 2010

They do assume that a company has a rich set of historical data to work with, which is often not the case. Most of these early adopters work for companies with adaptive, change-oriented management. ROI is typically the number one or two most cited concern we hear from the people who work for these companies.

ROI 50

ROI Paid Content Social Marketing Webcast 50

Paul Gillin

JANUARY 20, 2011

Co-author Eric Schwartzman and I wrote the book because we felt that B2B marketers were getting inadequate advice about how to apply social media constructs to their work. The fact is that much of what works in consumer markets would fail in B2B interactions. Download a sample chapter. Bet the business” decisions.

Work Management 50

Work Management Marketing Management B2B Marketing B2B 50

Paul Gillin

MARCH 4, 2014

A little background checking revealed that the numbers cited by Bulldog Reporter came from a study conducted by a company called DeskAlerts , which makes messaging software for use inside organizations. But you don’t have to do any detective work to figure out that these numbers are suspicious.

Research 50

Research Lead Scoring Lead Ranking Validation 50

Paul Gillin

JANUARY 4, 2012

For the past five years I have worked with her closely as a member of the Society for New Communications Research , which awarded her its “Fellow of the Year” distinction in November. This is an important point because many of the tools Paine recommends work well in any medium. I’ll admit my biases up front.

Social Media 50

Social Media Media Peer-to-peer PR 50