Industrial Marketing Today

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Blogs and Social Marketing in the Upstream Oil & Gas Industry

Industrial Marketing Today

Sure, there are plenty of blogs written by die-hard tree huggers and other environmentalists with their own agendas but the list of blogs on hydraulic fracturing from companies and organizations reads like the “who’s who” of the E&P industry. Google the search phrase hydraulic fracturing blogs and it will return 2 million results! The facts, figures and the hype are mind-boggling.

When the Going Gets Tough, B2B Marketers…

Industrial Marketing Today

Those are some of the findings from a MarketingSherpa survey of more than 1,700 B2B organizations that were classified as Large, Medium and Small. These regional manufacturing expos are billed as “serious working shows” because OEMS attending one of these shoes often find multiple sources to take a project from concept or prototype to finished product quickly and at competitive prices.

Do You Believe in Industrial Websites?

Industrial Marketing Today

If you are not convinced, take a look at these two findings from two different research studies done by GlobalSpec: 48% of industrial professionals spend six or more hours per week on the Internet for work-related purposes and 28% say their time on the Web for work is more than nine hours a week. Here is a quote from MarketingSherpa’s findings from their 2011 survey of 1,500 B2B marketers: Organizations devote one-quarter of their online marketing budgets to their websites. My doubts stem from some of the things that I hear in my regular conversations with these companies.

You’ve Got Traffic. Now What?

Industrial Marketing Today

You’ve done all the hard work of optimizing (SEO) your industrial website and now you have a steady stream of traffic to your site. Before you embark on an industrial website redesign and organic SEO project, put a lot of thought into content, landing pages and calls to action. Congratulations! Sorry to rain on your parade but that is only half the equation. The other half is all about converting that traffic into leads and customers. Even though this behavior is contrary to how they themselves interact online, they expect their target audience to behave differently. Really?

B2B Marketing Trends for 2016

Ambal Balakrishnan, Head of Marketing and Strategy, Click Documents [link] B2B Marketing Trends for 2016 9 Take Content Marketing to the Next Level Get Over Our Fear of Video 75% of executives watch work-related videos at least once a week, and. an organization's individual situation. even rethink their organization. Increased non-brand organic search visits by. content.

3 DiY SEO Mistakes to Avoid When Optimizing Industrial Websites

Industrial Marketing Today

Now, back to work. One probable explanation for this surprising finding is that many organizations execute incomplete keyword research. Unfortunately, you are going to need both to achieve good organic SEO results. Whether you choose to hire an outside consultant or do it yourself, the important thing to remember is that natural or organic SEO is a process and not an event.

?Tis the Season for Website Redesigns: 7 Lessons Learned from Redesigning Industrial Websites

Industrial Marketing Today

This works especially well with engineers who are very comfortable with flow diagrams. Force-fitting content into a new site design has never worked for me. Organic search engine optimization (SEO) is mandatory. It is about integrating site activities with other parts of your online lead generation system so they all work together. A New Year and a new website mean new leads and sales opportunities. That’s what most businesses wish for during the Holiday Season. Job 1 for industrial websites is generating high-quality leads and driving sales.

5 Things Industrial Marketers Must Do to Attract Engineers and.

Industrial Marketing Today

Sure, they are human beings like the rest of us but they have very different emotional triggers and needs when it comes to making work-related decisions. Having worked closely with many manufacturers and companies from the industrial sector, I have learned several valuable lessons about what works when it comes to marketing to engineers and technical buyers. Don’t! Resources

Is Content Curation an Easy Way for Content Marketers to Do More.

Industrial Marketing Today

In his post, Manifesto For The Content Curator: The Next Big Social Media Job Of The Future, he defines a content curator as “someone who continually finds, groups, organizes and shares the best and most relevant content on a specific issue online.” The quote that made most sense to me was the one from Ann Handlye where she said, “It can fit into an organization’s content strategy nicely.

B2B Marketing Trends for 2016

Ambal Balakrishnan, Head of Marketing and Strategy, Click Documents [link] B2B Marketing Trends for 2016 9 Take Content Marketing to the Next Level Get Over Our Fear of Video 75% of executives watch work-related videos at least once a week, and. an organization's individual situation. even rethink their organization. Increased non-brand organic search visits by. content.

5 Rules of Website Redesign for Engaging Engineers and Industrial.

Industrial Marketing Today

Rule #1: Natural or organic search engine optimization (SEO) In the research phase of the industrial buying cycle , engineers and industrial buyers tend to use broad keywords and phrases that describe their current problem. This is a lot quicker and cheaper than organic SEO. Is SEO a DiY (do-it-yourself) job? And yes, it does cost money. The same holds true for video white papers.

How to Use a B2B Blog to Win Customers and Influence Prospects

Industrial Marketing Today

Stick to a posting schedule – Work out a posting schedule based on your workload and in-house resources. The color scheme, fonts, graphics and your tag line should all work together to separate you from your competition and be a true reflection of your business. Define your target readers – Are you trying to build a following among design engineers, plant or operations managers?

Why More Engineers Ought to be in Sales and Marketing

Industrial Marketing Today

This misalignment is destructive and disruptive to the entire organization. To apply that quote in his work, Dr. Norr says, “ Once I understand a customer’s pain, I can point out how specifically my expertise can eliminate that pain. Both marketing and IT felt that digital marketing initiatives were clearly spearheaded from within the organization and few marketers (14%) or IT people(11%) felt that outside agencies or consultants were driving forces. The disconnect is strong and distinct. The insults and accusations come hot and heavy from both sides of this great divide.

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5 Types of SEO Audits for B2B Organizations

KoMarketing Associates

Fortunately, most organizations realize there are fundamental issues that can be uncovered in SEO auditing, regardless of scope. By resolving these issues, B2B organizations may realize significant long-term gains in organic search performance. Before your organization makes a decision to engage a vendor in their SEO programming (even KoMarketing!), How do you do this?

Returning from Vacation? Organize Your Inside Sales Work Life

Sales Prospecting Perspectives

I can almost guarantee that the hardest days of work for inside sales reps are the first days back from vacation. However, the transition back into work mode can be smooth if you stay organized. After having some time off last week, it was hard to put my mind back into the commuting, working and organizing mode. At least they are for me.

B2B Marketing Trends for 2016

Ambal Balakrishnan, Head of Marketing and Strategy, Click Documents [link] B2B Marketing Trends for 2016 9 Take Content Marketing to the Next Level Get Over Our Fear of Video 75% of executives watch work-related videos at least once a week, and. an organization's individual situation. even rethink their organization. Increased non-brand organic search visits by. content.

Spring-Cleaning: Social Media Tips & Tricks to Organize Your Accounts

KoMarketing Associates

It’s no longer washing windows and scrubbing floors, but it’s organizing social audiences, reexamining the competition, and more. Not only will this help get all accounts up-to-date and organized, but it will also act as a timesaver. Here is a guide to social media spring-cleaning, including tips and tricks to better organize your accounts. Organize Your Audience. Enjoy!

5 Ways B2B Organizations Can Incorporate Video Marketing

KoMarketing Associates

However, if you break down the different ways video can work within your specific marketing strategy, it becomes significantly less daunting. Here are a few examples of B2B organizations already leveraging this tactic: Web conference technology provider PGi offers a range of product and solution-specific tutorials in their YouTube channel  and through their learning center. Tutorials.

The Forgetful Person's Guide to Staying Organized at Work

Hubspot

In pretty much any setting, being forgetful sucks -- but at work, it can have disastrous consequences. Without any sort of organization, it''s entirely too easy to forget that I got an email that fell into one of those buckets. I use a Gmail Labs tool called "Multiple Inboxes" and Gmail labels to stay organized. At some point in our lives, we have to just accept who we are.

How to Dramatically Improve Organic Search Traffic

Webbiquity

If you want to dramatically improve your organic search traffic , you have to make your website better. If you are determined to get more organic traffic and make your website deserve to rank on the first page in Google, follow the below tips. 1. To get more organic traffic to your website, start by making your website better. Guest post by Felix Tarcomnicu. Bounce rate.

4 Helpful Tools for Organizing Your Social Media Calendar

Hubspot

And with so many social networks to manage and publish on, it’s important to stay organized and have a plan for when and what you’re going to share on these platforms. So if you're not already using a social media content calendar , hear me out: Calendars help you get organized to avoid the dreaded scramble when things come up. Check them out below. Let’s face it: We’re all busy.

Working Remotely? Try These 27 Tools for Better Communication, Collaboration & Organization

Hubspot

One of the best parts about being in marketing is that most of us can work anywhere and everywhere -- as long as we have an internet connection, it''s relatively easy for us to get most our day-to-day work done. To publish that blog post, send that email, or set up that email nurturing workflow, we simply need to connect to Wi-Fi and get to work. messy. Check ''em out below.

Connecting The Dots: Unify Your B2B Organization for Maximum Growth

Sales Prospecting Perspectives

Strong emotions regarding a company will affect purchasing decisions from potential clients, but will also promote pride in their work from employees. The marketing department can help unify a B2B organization internally. Work with them to develop and simplify an effective budget plan for your marketing. You want everyone in the crew to be excited about working a given account!

From Conversation Company to Optimization Organization

Conversionation

Steven makes very valid points of how important it is to involve people and facilitate conversations while having a ‘social’ mindset across the organization. However, it’s time to take it a step further and move to the optimization organization. Optimization is the mindset every organization should have. It’s time for the optimization organization. How ‘Kaizen’ are you?

How Does A CMO Build A Modern Marketing Organization?

B2B Marketing Insider

Gone are the days when marketing tasks could be delegated to a couple of interns (although that probably never actually worked). Today’s modern marketing organization is complex, and requires purposeful planning and a combination of talent, technology, and consumer insights in order to have a positive impact on the company’s bottom line. While there is […]. Content Marketing

Does Paid Social Media Work?

It's All About Revenue

Wondering what works for other businesses? Organic reach is the proverbial needle in a haystack, paid social media costs go up double digits every quarter, brand trust is low, and vanity social metrics don't show business impact. It's Friday Five time and this week's topic is Social Media. New Research Reveals Paid Social Media Effectiveness. Social Marketing

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11 Brilliant Tools for Organizing, Developing & Sharing Your Ideas

Hubspot

When we have these ideas, it's far too easy to forget them or let them slip through the cracks -- especially if we don't have a system for organizing them. Thankfully, there are some amazing tools out there that can help us track and organize ideas in all different situations. Evernote is one of the better-known apps for note-taking and organizing information. for Premium.

Getting Big Data to Actually Work

Buzz Marketing for Technology

But in reality data they really want sits in disparate systems throughout the organization. That means three quarters of organizations surveyed lack the skills and technology to use their data to gain an edge on competitors. Most marketers I talk with today say they are drowning in data. This is not just my opinion. The problem is not access to data. It’s the management of it.

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3 Online Marketing Elements The B2B Organization Should Not Overlook

KoMarketing Associates

When many people think of the B2B organization, they imagine large factories or manufacturing companies, turning out large orders to other big companies. Indeed many of the organization’s social media mentions and inbound links can be realized through localization efforts. The key is figuring out a mixture that works best for each separate business. Size Doesn’t Matter.

Is Your Organization Likeable? Are You Attracting the Right Buyers?

Tony Zambito

While there is much focus given to demand generation, content marketing, lead generation, lead management, and opportunity pipeline management, recent significant changes in buyer behaviors calls for serious examinations of whether organizations are attracting the right buyers.  Simply stated – is your organization even “likeable” in the eyes of your buyers?  Are Buyers Really Hiding?

Understanding the True Cost of Content in B2B Organizations

Avitage

” When it customs to B2B marketing and selling content, it appears most organizations don’t know either. Research from the analyst firm SiriusDecisions (B-to-B Content Creation Costs and Outputs) shows B2B organizations are challenged to identify their true content spend. The post Understanding the True Cost of Content in B2B Organizations appeared first on Avitage.

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An Entire Organization Should be On Board with SEO

Biznology

The SEO work can be done in house or outsourced to an SEO firm. No matter who is doing the SEO work, one important thing to keep in mind is that it can’t operate in a silo. Input is needed from everyone within the organization in order to ensure that the SEO campaign addresses every aspect of the business. Without this kind of organization, an SEO campaign will suffer.

4 Tips to Organize Your Content Marketing and Social Media Efforts

Sales Prospecting Perspectives

haven’t scientifically tested this but, I hypothesize that their heads would spin if they did not organize their efforts, and I know it''s always easier said than done. Therefore, the following are 4 tips to organize your marketing efforts that you can easily implement sans the head spin. 1.) What other tips can you offer to help marketers organize their workloads Social.

HTTPS Encryption Will Kill Organic SEO - And Make Google Richer

Synecore

This could be very bad for organic search” (and marketers), I thought to myself. Fast forward a year and some change; last week, Inbound Marketing Agency Hubspot put out a blog relating that about 55% of the organic search it gets per month is now encrypted; worse, Hubspot has seen this percentage steadily rise by about 4% each month. HOW DOES HTTPS AFFECT ORGANIC SEO? Thanks.

2015 Resolution: Get Organized!

EMagine B2B Blog

As of 2015, I’m officially going on an anti-crap rage at home and at work. No matter where you fall on the organization scale, a new year is the perfect time for a little house keeping. Professional life coaches and organization geeks alike are constantly telling us to keep planners, to-do lists, or some kind of vision board so our future lazy self remembers our past ambitions.

10 Examples of Facebook Ads That Actually Work (And Why)

Hubspot

Sure, you can throw money at your efforts to drive people to your Facebook Page and send them to your website, but that only works if you're smart about it. These ads must follow organic Facebook posts best practices and be both engaging and visual. Check out this example from Key Jewlers below: Why this works: It's visual. Why this works: It's visual. Source: Facebook.

The 10 Capabilities CMOs Look for When it Comes to Creating a Modern Marketing Organization

It's All About Revenue

Created in partnership with The CMO Club and penned by John Ellett, CEO, nFusion, the paper entitled The CMO Solution Guide For Building A Modern Marketing Organization looked to shed light on the proverbial trials and tribulations CMOs and marketing leaders the world over go through when it comes to building a modern marketing organization. Customer Insights. Digital Marketing.

Lead Generation: 43% say organic search drives most traffic, but only 29% say it drives most conversions

B2B Lead Generation Blog

Obviously SEO and social have their place and are effective marketing tools, but it’s about finding mediums that work for you rather than finding a way your business can use a medium,” Daniel said. Which best describes the type of organization you work for? The hype often turns us away from what ‘works’ to what’s new or what’s cool. Click to enlarge.

Re-Inventing Organizations: Taking “Mad Men” into the 21st Century

Biznology

Yet, how much has the Internet, mobile devices, and social networks impacted how today’s business organizations are structured or how work gets done?  For many organizations, culture and business processes are still rooted in the “Mad Men” era.  While it is no longer a man’s only world and business causal has replaced suits, many organizations have not quite evolved.

Google AdWords for B2B Organizations: 8 Questions Leadership Should Ask

KoMarketing Associates

Even so, there is often confusion from senior leadership with respect to how PPC works and what the organization is getting from their search engine advertising budget. In this post, I will outline eight key questions leadership in B2B organizations needs to ask and have answered from their marketing team, when it pertains to PPC and their Google AdWords strategy. At what cost?