Industrial Marketing Today

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Blogs and Social Marketing in the Upstream Oil & Gas Industry

Industrial Marketing Today

Sure, there are plenty of blogs written by die-hard tree huggers and other environmentalists with their own agendas but the list of blogs on hydraulic fracturing from companies and organizations reads like the “who’s who” of the E&P industry. Google the search phrase hydraulic fracturing blogs and it will return 2 million results! The facts, figures and the hype are mind-boggling.

When the Going Gets Tough, B2B Marketers…

Industrial Marketing Today

Those are some of the findings from a MarketingSherpa survey of more than 1,700 B2B organizations that were classified as Large, Medium and Small. These regional manufacturing expos are billed as “serious working shows” because OEMS attending one of these shoes often find multiple sources to take a project from concept or prototype to finished product quickly and at competitive prices.

Do You Believe in Industrial Websites?

Industrial Marketing Today

If you are not convinced, take a look at these two findings from two different research studies done by GlobalSpec: 48% of industrial professionals spend six or more hours per week on the Internet for work-related purposes and 28% say their time on the Web for work is more than nine hours a week. Here is a quote from MarketingSherpa’s findings from their 2011 survey of 1,500 B2B marketers: Organizations devote one-quarter of their online marketing budgets to their websites. My doubts stem from some of the things that I hear in my regular conversations with these companies.

You’ve Got Traffic. Now What?

Industrial Marketing Today

You’ve done all the hard work of optimizing (SEO) your industrial website and now you have a steady stream of traffic to your site. Before you embark on an industrial website redesign and organic SEO project, put a lot of thought into content, landing pages and calls to action. Congratulations! Sorry to rain on your parade but that is only half the equation. The other half is all about converting that traffic into leads and customers. Even though this behavior is contrary to how they themselves interact online, they expect their target audience to behave differently. Really?

Content Marketing Playbook: Strategy and Roadmap

back the curtain on the groundbreaking work hap- pening inside a company Thomas Edison founded 130. relaunch while working for Group SJR, a content mar- keting agency. Everywhere I had been working felt like. death—’This magazine is going to close,’ ‘We’re working. opportunity where an organization was excited about. Among B2C organizations, 60. conference.

Digital Marketing for Control Engineers, Machine Builders and Designers

Industrial Marketing Today

Yup, social media does work in the industrial sector, sometimes. Most important things these professionals want to see on a supplier’s Website – pricing information, even if it is only ballpark estimates, detailed product information (datasheets, manuals, etc.) in PDF format without requiring registration, robust search capabilities and logical organization of the site for quicker and deeper research. As an industrial marketing consultant, I interact on a daily basis with engineers and technical professionals from the Automation and Process Control industry.

Why More Engineers Ought to be in Sales and Marketing

Industrial Marketing Today

This misalignment is destructive and disruptive to the entire organization. To apply that quote in his work, Dr. Norr says, “ Once I understand a customer’s pain, I can point out how specifically my expertise can eliminate that pain. Both marketing and IT felt that digital marketing initiatives were clearly spearheaded from within the organization and few marketers (14%) or IT people(11%) felt that outside agencies or consultants were driving forces. The disconnect is strong and distinct. The insults and accusations come hot and heavy from both sides of this great divide.

5 Things Industrial Marketers Must Do to Attract Engineers and.

Industrial Marketing Today

Sure, they are human beings like the rest of us but they have very different emotional triggers and needs when it comes to making work-related decisions. Having worked closely with many manufacturers and companies from the industrial sector, I have learned several valuable lessons about what works when it comes to marketing to engineers and technical buyers. Don’t! Resources

3 DiY SEO Mistakes to Avoid When Optimizing Industrial Websites

Industrial Marketing Today

Now, back to work. One probable explanation for this surprising finding is that many organizations execute incomplete keyword research. Unfortunately, you are going to need both to achieve good organic SEO results. Whether you choose to hire an outside consultant or do it yourself, the important thing to remember is that natural or organic SEO is a process and not an event.

Stop Killing Your Content: 3 Reasons Your Content Falls Flat

Each year B2B organizations spend more than $5.2B on content creation and distribution. As such, marketing organizations continue to create and spend more and more. Here, we will describe how marketing organizations can activate their content to improve. Introduction “B2B organizations spend more. organizing content for customer facing meetings. and value.

?Tis the Season for Website Redesigns: 7 Lessons Learned from Redesigning Industrial Websites

Industrial Marketing Today

This works especially well with engineers who are very comfortable with flow diagrams. Force-fitting content into a new site design has never worked for me. Organic search engine optimization (SEO) is mandatory. It is about integrating site activities with other parts of your online lead generation system so they all work together. A New Year and a new website mean new leads and sales opportunities. That’s what most businesses wish for during the Holiday Season. Job 1 for industrial websites is generating high-quality leads and driving sales.

Is Content Curation an Easy Way for Content Marketers to Do More.

Industrial Marketing Today

In his post, Manifesto For The Content Curator: The Next Big Social Media Job Of The Future, he defines a content curator as “someone who continually finds, groups, organizes and shares the best and most relevant content on a specific issue online.” The quote that made most sense to me was the one from Ann Handlye where she said, “It can fit into an organization’s content strategy nicely.

5 Rules of Website Redesign for Engaging Engineers and Industrial.

Industrial Marketing Today

Rule #1: Natural or organic search engine optimization (SEO) In the research phase of the industrial buying cycle , engineers and industrial buyers tend to use broad keywords and phrases that describe their current problem. This is a lot quicker and cheaper than organic SEO. Is SEO a DiY (do-it-yourself) job? And yes, it does cost money. The same holds true for video white papers.

How to Use a B2B Blog to Win Customers and Influence Prospects

Industrial Marketing Today

Stick to a posting schedule – Work out a posting schedule based on your workload and in-house resources. The color scheme, fonts, graphics and your tag line should all work together to separate you from your competition and be a true reflection of your business. Define your target readers – Are you trying to build a following among design engineers, plant or operations managers?

B2B 2

Content Methodology: A Best Practices Report

an organization establishes specific, well-defined objectives and key performance. to Contently’s latest report, “Content Marketing 2016: Staffing, Measurement, and Effectiveness Across the Industry,” 73 percent of organizations created more. content program looks like within their organization. Most organizations just add. Organizations that. Content. According.

5 Ways B2B Organizations Can Incorporate Video Marketing

KoMarketing Associates

However, if you break down the different ways video can work within your specific marketing strategy, it becomes significantly less daunting. Here are a few examples of B2B organizations already leveraging this tactic: Web conference technology provider PGi offers a range of product and solution-specific tutorials in their YouTube channel  and through their learning center. Tutorials.

Spring-Cleaning: Social Media Tips & Tricks to Organize Your Accounts

KoMarketing Associates

It’s no longer washing windows and scrubbing floors, but it’s organizing social audiences, reexamining the competition, and more. Not only will this help get all accounts up-to-date and organized, but it will also act as a timesaver. Here is a guide to social media spring-cleaning, including tips and tricks to better organize your accounts. Organize Your Audience. Enjoy!

How to Dramatically Improve Organic Search Traffic

Webbiquity

If you want to dramatically improve your organic search traffic , you have to make your website better. If you are determined to get more organic traffic and make your website deserve to rank on the first page in Google, follow the below tips. 1. To get more organic traffic to your website, start by making your website better. Guest post by Felix Tarcomnicu. Bounce rate.

The Forgetful Person's Guide to Staying Organized at Work

Hubspot

In pretty much any setting, being forgetful sucks -- but at work, it can have disastrous consequences. Without any sort of organization, it''s entirely too easy to forget that I got an email that fell into one of those buckets. I use a Gmail Labs tool called "Multiple Inboxes" and Gmail labels to stay organized. At some point in our lives, we have to just accept who we are.

Content Marketing 2016: Staffing, Measurement, and Effectiveness

marketing technology influence an organization’s. 49 percent work across B2B and B2C businesses. Email was selected as the most effective organic. their work as average, not very effective, or not. at least 25 full-time employees working on content. However, putting in the work to team up with talented creative. Its organic. All rights reserved.

Working Remotely? Try These 27 Tools for Better Communication, Collaboration & Organization

Hubspot

One of the best parts about being in marketing is that most of us can work anywhere and everywhere -- as long as we have an internet connection, it''s relatively easy for us to get most our day-to-day work done. To publish that blog post, send that email, or set up that email nurturing workflow, we simply need to connect to Wi-Fi and get to work. messy. Check ''em out below.

Returning from Vacation? Organize Your Inside Sales Work Life

Sales Prospecting Perspectives

I can almost guarantee that the hardest days of work for inside sales reps are the first days back from vacation. However, the transition back into work mode can be smooth if you stay organized. After having some time off last week, it was hard to put my mind back into the commuting, working and organizing mode. At least they are for me.

How Does A CMO Build A Modern Marketing Organization?

B2B Marketing Insider

Gone are the days when marketing tasks could be delegated to a couple of interns (although that probably never actually worked). Today’s modern marketing organization is complex, and requires purposeful planning and a combination of talent, technology, and consumer insights in order to have a positive impact on the company’s bottom line. While there is […]. Content Marketing

Does Paid Social Media Work?

It's All About Revenue

Wondering what works for other businesses? Organic reach is the proverbial needle in a haystack, paid social media costs go up double digits every quarter, brand trust is low, and vanity social metrics don't show business impact. It's Friday Five time and this week's topic is Social Media. New Research Reveals Paid Social Media Effectiveness. Social Marketing

Work 98

Content Strategy for Marketing

even as a one-time campaign no longer works. What Others Say About Working With Content Science 3 6 8 10 11 13 15 16 18 20 Table of Contents The Value of. speaks for your organization. organization to life. what content can do for your organization. organization? 2. organizations who reach level 4 see the most benefits. your content strategy works.

From Conversation Company to Optimization Organization

Conversionation

Steven makes very valid points of how important it is to involve people and facilitate conversations while having a ‘social’ mindset across the organization. However, it’s time to take it a step further and move to the optimization organization. Optimization is the mindset every organization should have. It’s time for the optimization organization. How ‘Kaizen’ are you?

2015 Resolution: Get Organized!

EMagine B2B Blog

As of 2015, I’m officially going on an anti-crap rage at home and at work. No matter where you fall on the organization scale, a new year is the perfect time for a little house keeping. Professional life coaches and organization geeks alike are constantly telling us to keep planners, to-do lists, or some kind of vision board so our future lazy self remembers our past ambitions.

3 Online Marketing Elements The B2B Organization Should Not Overlook

KoMarketing Associates

When many people think of the B2B organization, they imagine large factories or manufacturing companies, turning out large orders to other big companies. Indeed many of the organization’s social media mentions and inbound links can be realized through localization efforts. The key is figuring out a mixture that works best for each separate business. Size Doesn’t Matter.

11 Brilliant Tools for Organizing, Developing & Sharing Your Ideas

Hubspot

When we have these ideas, it's far too easy to forget them or let them slip through the cracks -- especially if we don't have a system for organizing them. Thankfully, there are some amazing tools out there that can help us track and organize ideas in all different situations. Evernote is one of the better-known apps for note-taking and organizing information. for Premium.

Evangelizing a Content Marketing Program

working, and as a result, creating content people. the marketing organization are more successful not. work so you can create better content and con- tinuously build a bigger and better audience. Moye publishers 15 to 20 stories each month through a “virtual news- room,” as most of the team, including Moye, works remotely. doesn’t work in the modern media landscape.

Getting Big Data to Actually Work

Buzz Marketing for Technology

But in reality data they really want sits in disparate systems throughout the organization. That means three quarters of organizations surveyed lack the skills and technology to use their data to gain an edge on competitors. Most marketers I talk with today say they are drowning in data. This is not just my opinion. The problem is not access to data. It’s the management of it.

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Re-Inventing Organizations: Taking “Mad Men” into the 21st Century

Biznology

Yet, how much has the Internet, mobile devices, and social networks impacted how today’s business organizations are structured or how work gets done?  For many organizations, culture and business processes are still rooted in the “Mad Men” era.  While it is no longer a man’s only world and business causal has replaced suits, many organizations have not quite evolved.

An Entire Organization Should be On Board with SEO

Biznology

The SEO work can be done in house or outsourced to an SEO firm. No matter who is doing the SEO work, one important thing to keep in mind is that it can’t operate in a silo. Input is needed from everyone within the organization in order to ensure that the SEO campaign addresses every aspect of the business. Without this kind of organization, an SEO campaign will suffer.

Facing tough choices — Paid versus organic reach

grow - Practical Marketing Solutions

In an eye-opening post,  Francisco Rosales demonstrated how the organic reach of his content on Facebook dropped 90 percent in one week, a trend he fears will portend a future where businesses are going to have to count more and more on paid media and less on true organic reach. Isn’t social media about the flowers, honey and singing unicorns of free and organic content?

B2B Marketing Trends for 2016

Ambal Balakrishnan, Head of Marketing and Strategy, Click Documents [link] B2B Marketing Trends for 2016 9 Take Content Marketing to the Next Level Get Over Our Fear of Video 75% of executives watch work-related videos at least once a week, and. an organization's individual situation. even rethink their organization. Increased non-brand organic search visits by. content.

The 10 Capabilities CMOs Look for When it Comes to Creating a Modern Marketing Organization

It's All About Revenue

Created in partnership with The CMO Club and penned by John Ellett, CEO, nFusion, the paper entitled The CMO Solution Guide For Building A Modern Marketing Organization looked to shed light on the proverbial trials and tribulations CMOs and marketing leaders the world over go through when it comes to building a modern marketing organization. Customer Insights. Digital Marketing.