| | | Industrial Marketing Today | |  Organic + Work | 14 articles |
| Page 1 of 1 | Previous | Next | INDUSTRIAL MARKETING TODAY MARCH 23, 2012 Do You Believe in Industrial Websites? If you are not convinced, take a look at these two findings from two different research studies done by GlobalSpec: 48% of industrial professionals spend six or more hours per week on the Internet for work-related purposes and 28% say their time on the Web for work is more than nine hours a week. Here is a quote from MarketingSherpa’s findings from their 2011 survey of 1,500 B2B marketers: Organizations devote one-quarter of their online marketing budgets to their websites. Just like the classic ’60s hit song “Do You Believe in Magic?” | INDUSTRIAL MARKETING TODAY DECEMBER 7, 2011  When the Going Gets Tough, B2B Marketers… Those are some of the findings from a MarketingSherpa survey of more than 1,700 B2B organizations that were classified as Large, Medium and Small. These regional manufacturing expos are billed as “serious working shows” because OEMS attending one of these shoes often find multiple sources to take a project from concept or prototype to finished product quickly and at competitive prices. | | | | | |
| INDUSTRIAL MARKETING TODAY APRIL 9, 2012  Blogs and Social Marketing in the Upstream Oil & Gas Industry Sure, there are plenty of blogs written by die-hard tree huggers and other environmentalists with their own agendas but the list of blogs on hydraulic fracturing from companies and organizations reads like the “who’s who” of the E&P industry. am sure you have your own list of blogs and social media marketing on hydraulic fracturing if you work in the upstream Oil & Gas industry. | INDUSTRIAL MARKETING TODAY SEPTEMBER 21, 2011 Website Content Must Address What’s Keeping Engineers up at Night guide for Leak Detection and Repair (LDAR) best practices or Method 21 – Determination of Volatile Organic Compound (VOC) Leaks would be very helpful. As a result, they are not as involved in the hands-on design work of their earlier years. Speak to engineers across the board about what keeps them awake at night and you are likely to hear these three words repeatedly: Risk. Security. Compliance. Does your website content address those issues? The content on your industrial site may be missing the mark completely if it doesn’t speak directly to engineers’ pain points. and globally. | INDUSTRIAL MARKETING TODAY MAY 1, 2012 You’ve Got Traffic. Now What? You’ve done all the hard work of optimizing (SEO) your industrial website and now you have a steady stream of traffic to your site. Before you embark on an industrial website redesign and organic SEO project, put a lot of thought into content, landing pages and calls to action. Congratulations! Sorry to rain on your parade but that is only half the equation. The other half is all about converting that traffic into leads and customers. Even though this behavior is contrary to how they themselves interact online, they expect their target audience to behave differently. Really? | INDUSTRIAL MARKETING TODAY JUNE 17, 2011 Why Industrial Companies and Manufacturers Struggle with Content Marketing It is not because marketers and decision-makers in these organizations don’t understand the value of inbound marketing but implementing an effective content marketing strategy is proving to be quite a challenge for them. Make a business case for content marketing being a sales enabler and that sales and marketing can work together as a team. Many industrial companies and manufacturers struggle with content marketing. Usually the problem stems from three possible scenarios that I’ve come across. Assimilate all that knowledge. Hiring an outside content creator. | | | | | | | |
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INDUSTRIAL MARKETING TODAY | SUNDAY, NOVEMBER 28, 2010  3 DiY SEO Mistakes to Avoid When Optimizing Industrial Websites
Now, back to work. One probable explanation for this surprising finding is that many organizations execute incomplete keyword research. Unfortunately, you are going to need both to achieve good organic SEO results. Whether you choose to hire an outside consultant or do it yourself, the important thing to remember is that natural or organic SEO is a process and not an event. I hope you had a wonderful Thanksgiving weekend (here in the U.S.) with your family. Can DiY SEO be just as effective as hiring an outside expert? Should IT be handling this task? So far so good. MORE >> -
INDUSTRIAL MARKETING TODAY | WEDNESDAY, JULY 14, 2010  Is Content Curation an Easy Way for Content Marketers to Do More.
In his post, Manifesto For The Content Curator: The Next Big Social Media Job Of The Future, he defines a content curator as “someone who continually finds, groups, organizes and shares the best and most relevant content on a specific issue online.” The quote that made most sense to me was the one from Ann Handlye where she said, “It can fit into an organization’s content strategy nicely. It’s a way for organizations to further their role as a resource to their audience. BTW, this post is a working example of content curation. So curated content is not something new. MORE >> -
INDUSTRIAL MARKETING TODAY | SUNDAY, NOVEMBER 14, 2010 Why More Engineers Ought to be in Sales and Marketing
This misalignment is destructive and disruptive to the entire organization. To apply that quote in his work, Dr. Norr says, “ Once I understand a customer’s pain, I can point out how specifically my expertise can eliminate that pain. Both marketing and IT felt that digital marketing initiatives were clearly spearheaded from within the organization and few marketers (14%) or IT people(11%) felt that outside agencies or consultants were driving forces. The disconnect is strong and distinct. The insults and accusations come hot and heavy from both sides of this great divide. MORE >> -
INDUSTRIAL MARKETING TODAY | FRIDAY, DECEMBER 17, 2010 ?Tis the Season for Website Redesigns: 7 Lessons Learned from Redesigning Industrial Websites
This works especially well with engineers who are very comfortable with flow diagrams. Force-fitting content into a new site design has never worked for me. Organic search engine optimization (SEO) is mandatory. It is about integrating site activities with other parts of your online lead generation system so they all work together. A New Year and a new website mean new leads and sales opportunities. That’s what most businesses wish for during the Holiday Season. Job 1 for industrial websites is generating high-quality leads and driving sales. MORE >> - Digital Marketing for Control Engineers, Machine Builders and Designers
Yup, social media does work in the industrial sector, sometimes. in PDF format without requiring registration, robust search capabilities and logical organization of the site for quicker and deeper research. As an industrial marketing consultant, I interact on a daily basis with engineers and technical professionals from the Automation and Process Control industry. receive valuable firsthand feedback on what this audience wants and needs from their digital marketing initiatives. This study has eliminated that problem by comparing the values over a four year period. MORE >>
- How to Use a B2B Blog to Win Customers and Influence Prospects INDUSTRIAL MARKETING TODAY | FRIDAY, MAY 21, 2010
- 5 Rules of Website Redesign for Engaging Engineers and Industrial. INDUSTRIAL MARKETING TODAY | FRIDAY, JULY 23, 2010
- 5 Things Industrial Marketers Must Do to Attract Engineers and. INDUSTRIAL MARKETING TODAY | FRIDAY, AUGUST 20, 2010
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