Hive9

MAY 19, 2020

To justify their marketing spend, marketing leaders are under constant pressure from their organization to deliver ROI. their campaign strategy to address their audience’s focus on remote work or virtual events. To get a sense of the current struggle, let’s take a look at what marketing leaders Denise and Christine have been up to.

Planning 264

Planning Campaigns Work Management Marketing & Strategy 264

Hive9

JANUARY 6, 2020

Agile marketing won’t happen on its own by declaring, ‘We are now an agile marketing organization!’” It didn’t work out for Michael Scott either.) In turn, it has to be enabled with “the right training, the right insights and the right systems to keep the small teams from crashing.”

Planning 147

Planning Work Management Webinar Metrics Training 147

Hive9

FEBRUARY 23, 2017

Your marketing organization sits down and really does the work of outlining their goals and creating a marketing plan. Then, as the organization’s different departments get mired in the day to day of doing their jobs, the plan is deviated from and ultimately forgotten. You’ve seen it happen over and over again.

Planning 115

Planning Marketing Plans Organization Marketing 115

Hive9

FEBRUARY 1, 2017

The most effective marketing organizations in 2017 (and beyond) will be those who break down any remaining barriers that prevent them from working harmoniously with sales.

Analytics 100

Analytics Barriers Marketing Organization 100

Hive9

DECEMBER 20, 2016

Marketing relies on finance for incremental budget approval and continuously works to report results that prove their value to the organization. The relationship between marketing and finance is a complicated one.

Planning 100

Planning Marketing Plans Marketing Marketing Report 100

Hive9

OCTOBER 26, 2016

Enterprise marketing organizations employ a lot of people for different types of work. Scale allows you to hire highly specialized staff for grade-A outcomes. But if the sophisticated pieces of your marketing plan don’t all fit together, you won’t see the results you need.

Planning 100

Planning Marketing Plans Marketing Organization 100

Hive9

JULY 23, 2020

However, as we all know, 2020 brought about dramatic changes we never could have anticipated: canceled events, full-time remote working, shifting budgets and priorities, layoffs, hiring freezes — the list goes on. This year, a customer of ours, a marketing manager at a large U.S.

Work Management 150

Work Management Marketing Management Planning Budget Programs 150