ANNUITAS

JANUARY 19, 2022

Research shows that 99% of B2B buyers would both make a new purchase and complete a renewal in an end-to-end digital service model. Read on to learn how to balance changing buyer preferences with a hybrid sales model that works for your organization. Recall that buyers spend nearly 50% of their buying time researching independently.

Sales Management 130

Sales Management Lead Ranking Work Management Marketing Management 130

NetLine

JUNE 22, 2023

Indeed, research shows that about one-fifth of B2B marketing and sales professionals say that the lead hand-off process is one of the top factors that contribute to a disjointed customer experience. For example, research has revealed that data quality is the top challenge facing marketing professionals when using intent data.

Validation 97

Validation Sales Qualified Leads Marketing Automation Services High Quality Lead 97

KoMarketing Associates

AUGUST 16, 2022

Although data and analytics systems have proven to be beneficial to marketers, new research indicates that many still lack confidence in them. Specifically, previous research has indicated that many marketers are still unable to harness accurate, validated data at their organizations.

Analytics 253

Analytics Validation Barriers CMO 253

Hinge Marketing

FEBRUARY 27, 2020

“How can I use research as marketing content?” Today, about 1 in 5 B2B companies are publishing primary research and using it to reach new audiences, generate leads, and as validation for their services. With so few companies taking advantage, primary research can be the secret weapon in your content strategy.

Distribution 118

Distribution Promotion Research Webinar Metrics 118

ClearVoice

MARCH 29, 2021

Marketing activities late in the funnel work to validate the buyer’s purchase through decision-enabling content that helps late-stage buyers confirm their choice and avoid buyer’s remorse. It’s a good time to offer a demo or consultation… content that validates the purchase. What is bottom-of-funnel (BoFu) marketing?

Top of Funnel 98

Top of Funnel Validation Marketing Funnels Purchase 98

Tony Zambito

DECEMBER 9, 2020

Due to the COVID-19 pandemic , many organizations will need to ask these critical questions: . Are we challenging and validating these assumptions? Yet, without answers, many organizations will revert back to assumptions that have always been held. Validating Buyer Assumptions. Collect Key Assumptions To Validate.

Marketing Analytics Tools 318

Marketing Analytics Tools Validation Planning Intent 318

markempa

MAY 30, 2017

What motivated you or inspired you to do this research? That would be a metric that we may give to somebody to validate our efforts. What surprised you most as you analyzed the data from this research, and why? What can marketers do based on this research for their email? Let me explain. As a marketer, we have metrics.

Linkedin 297

Linkedin Research Studies B2B 297

KoMarketing Associates

JUNE 1, 2022

As data and analytics continue to grow in importance, new research suggests that marketers still struggle with everything from accessing this critical information to maintaining its accuracy. Marketers See Organizations Falling Short with Data.

Analytics 232

Analytics Statistics Validation Acquisitions 232

KoMarketing Associates

AUGUST 28, 2018

Understanding the B2B buyer’s journey , from awareness to vendor validation to sales readiness, becomes critical in developing a successful online marketing program. The application of keyword research is also a critical component of this process, since search engines are a primary acquisition channel bringing prospects to a B2B website.

Buyer's Journey 148

Buyer's Journey Work Management Keywords Marketing Management 148

Sprout Social

SEPTEMBER 9, 2020

Whether you’re a social media manager responsible for content creation or a member of the executive team in charge of tracking overall brand health, this article will demonstrate how social listening benefits your organization at every level. Market research, especially at scale, can be costly and time-consuming. The problem?

Organization 125

Organization Work Management Eye-Tracking Advertising Benchmark 125

KoMarketing Associates

MAY 18, 2022

Even though data and analytics are continuing to grow in importance to marketers, new research suggests that many still see room for improvement in this area. Furthermore, just 27% stated that their organization has exceeded expectations in terms of providing real-time data access.

Marketing Report 239

Marketing Report Analytics Planning Statistics 239

Vision Edge Marketing

DECEMBER 5, 2023

This step often requires conducting research and collecting data. If primary research is not an option, consider secondary research such as analyst report, and leveraging your customer advisory board. Draw lines between your organization and your existing customers, partners, and connector relationships.

Jigsaw 197

Jigsaw Lead Ranking Allocation Advertising Agencies 197

Circle Studio

MAY 7, 2020

Marketing research plays a crucial role in the implementation of business strategy; and both qualitative and quantitative research have their own unique benefits and considerations. So which type of research is better? The truth is, both types of research are valuable for informing business and marketing decisions.

Research 78

Research Planning Customer Surveys Marketing & Strategy 78

Content Standard

DECEMBER 6, 2023

Title Options A Quick Start to Research-Informed Content for Healthcare Vendors Healthcare Vendors and Research-Informed Content: 4 Tactics You Can Implement Today Healthcare Vendors and Research-Informed Content-Part 1: The Low-Hanging Fruit “Half of them are working off instinct and hunches.”

Work Management 52

Work Management Marketing Management Vendors Research 52

Tony Zambito

JANUARY 26, 2022

Over the course of many years and just a few years as well, business leaders and organizations can develop preconceived notions about buyers and customers. In large organizations that have been in existence for decades, preconceived notions can become institutionalized. Steering them away from doing business with your organization.

Buyer Personas 221

Buyer Personas Business Startups Validation 221

KoMarketing Associates

MARCH 24, 2022

As B2B marketers and sales personnel look to improve their alignment, new research indicates that more marketers are now having their performance measured according to their influence on the sales pipeline. Overall, most marketers (32%) claim that they are expected to initiate between 20-30% of the pipeline at their organization.

Account Based Marketing 230

Account Based Marketing B2B Marketing B2B ABM 230

Hinge Marketing

DECEMBER 11, 2019

These speakers were able to use original research as part of their B2B content strategy, which appealed to the left cerebral hemisphere of my brain, associated with logic and reason. Relationships Between Research and Growth. The Hinge Research Institute (HRI) has been publishing original research for over a decade.

Marketing Budget 117

Marketing Budget Top of Funnel Work Management Research 117

Televerde

JANUARY 14, 2020

We partner with the Arouet Foundation , a non-profit organization founded by Televerde in 2011 to help women prepare and support the women as the return to the community. Findings from Arizona State University’s Seidman Research Institute. You see, employability and employment are only half the battle. Until today….

Research 116

Research Budget Programs Lead Ranking Eloqua 116

Hinge Marketing

JANUARY 9, 2020

Source: Seismic, Hinge Research Institute. In fact, in the Hinge Research Institute’s 2020 High Growth Study of Professional Services Firms, content creation is the top priority. Source: Hinge Research Institute. In the end, according to the research firm, IRI, Red Bull’s sales rose 7% to $1.6 Shooting for the Stars.

Research 118

Research Co-Registration Branding Brand Identity 118

Martech

APRIL 18, 2024

This is not only true for SEO specialists who currently use website traffic from organic search to measure their results, but is also the case for other marketing professionals, who could use website traffic from referral, organic social or other default channels to measure their contribution to the success of their company or clients.

Merchandising 110

Merchandising Marketing Analytics Tools Conversion Lead Ranking 110

Content4Demand

DECEMBER 6, 2022

In a recent Content4Demand webinar, Research Campaigns: Tell Stories With Data for “Campaigns in a Box , we shared a great deal of information about how Allyson Havener, VP of Marketing at TrustRadius , used research campaigns to identify and target specific new audiences. It fed our entire organic social strategy, and it continues to.

Research 52

Research Campaigns B2B Thought Leadership Paid Search Agency 52

SmartBug Media

AUGUST 1, 2019

With constant change being the norm in marketing and business, one thing remains the same: the need for marketing research. Marketing research is a helpful tool for organizations to better identify marketing strategies and evaluate business decisions using data. Develop Your Marketing Research Plan.

Research 81

Research Process Planning Marketing Budget Creation 81

Vision Edge Marketing

OCTOBER 23, 2023

It requires thorough market research to form, validate, and fine-tune your positioning platform. These tools help organizations clearly define their value proposition, target audience, and key messaging. Credibility : The framework should be rooted in authenticity and the organization’s actual capabilities.

Positioning 216

Positioning Best Practices Differentiation Touchpoints 216

KoMarketing Associates

JUNE 30, 2020

Although marketers now have an abundance of data and analytics at their disposal, new research shows that those who do not regularly check their information for inaccuracies may be at a disadvantage. Marketers and the Investment in Data Quality.

Cost 230

Cost Data Hygiene Statistics Validation 230

Marketing Craftmanship

JANUARY 27, 2015

The marketing profession has a reputation for sometimes using less than reliable market research to promote a point of view. Research integrity was an issue long before the internet became the platform for content marketing. Our very thin D&O liability research was a rare and risky exception…and perhaps a sign of things to come.

Research 100

Research Content Marketing Work Management Paid Search Agency 100

Heinz Marketing

MAY 3, 2023

So, how do you go about organizing and understanding your BC? Power: Decision-Maker vs. Influencer vs. Validator I break down types of power into three categories: The power to influence The power to say no, and The power to say yes. If they primarily have the power to say no, they’re a validator. Concern: Is it IT?

Buy 96

Buy Buyer Personas Validation Buying Cycle 96

Salesforce Marketing Cloud

JANUARY 3, 2024

Loftis continues to be on the organizing team and Mattison co-leads the Salesforce Black in Tech (BIT) community. Discover how to set collaborators up for success with inclusive workflows, user research advocacy, and cross-skilling. That’s why it’s necessary to validate requirements with users. Ready for research?

Design 105

Design Validation Lock-In Class 105

KoMarketing Associates

DECEMBER 8, 2021

They are more likely to research a problem (sometimes for weeks) before settling on a solution. B2B buyers spend just 17% of the buying cycle time meeting with potential suppliers — the rest of the time is spent researching and meeting with their buying group. Organic search traffic. Validation stage.

Top of Funnel 244

Top of Funnel Buyer's Journey Advertising Benchmark B2B 244

Tony Zambito

DECEMBER 14, 2020

Our buyer insights research engagements over the past few years have shown an increase in stakeholders involved. Validating how our product or services does what we say it does. What we have learned in our buyer insights research that buyers respond to getting help. From an average of 3 to 6 to approximately 5 to 8.

Ad Building 271

Ad Building Urgency Marketing Case Studies B2B Sales 271

Contently

JANUARY 17, 2023

For everyday content like blog posts, social messages, and so on, organizations that want to do the bare minimum can stop there. Each organization will set standards for how much to check and what happens to articles with core or incidental fact issues. Fact-checkers rely on sources to validate information, facts, statements, etc.

Practices 151

Practices Generation Best Practices Content 151

Martech

OCTOBER 23, 2023

Digital transformation can mean many things to marketers and organizations. One thing is certain — digital transformation affects the entire organization. Our list of experts includes a wide range of voices that speak to the effects that new digital technologies have on organizations at all levels. LinkedIn: Maribel Lopez (2.3K

Digital Transformation 120

Digital Transformation Enterprise Management B2B Thought Leadership Work Management 120

Tony Zambito

JANUARY 15, 2022

One view that leaders should look at is how to fill the void from creating growth strategies to having the organizations able to achieve them. When buyer personas were first originated in 2001, they were designed to be strategic in discovering as well as validating business growth strategies.

Buyer Personas 147

Buyer Personas Marketing & Strategy Validation Paid Search Agency 147

Heinz Marketing

JUNE 22, 2023

A Validator is someone who holds the power to say “no” to a purchase. or even maybe from a Validator!). Their expertise extends beyond technical considerations, and they are well-versed in the market, competition, and the impact of their choices on the organization.

Buy 93

Buy Ideal Customer Profiles Work Management Verticals 93

Martech

OCTOBER 12, 2023

MNTN’s Verified Visits uses source validation to check the traffic for other media sources, ensuring the CTV campaign only takes credit when it’s due. Source validation: A diagnostic check is run to confirm that the visit wasn’t driven by another marketing channel, such as paid search, social media, or emails.

Advertising Agencies 124

Advertising Agencies Emarketing Validation Touchpoints 124

Webbiquity

NOVEMBER 8, 2022

When researching a product, customers are likely to purchase one that has positive reviews posted across the Internet. Our peers’ choices impact our decisions and actions, according to social proof research. Product research can take a long time. Focus on organic reviews from customers. with only a handful.

Paid Content 346

Paid Content Social Marketing Paid Search Agency Advertising Agencies 346

KoMarketing Associates

APRIL 1, 2020

The uncertainty in the world has a profound effect on how B2B organizations will do business now and in the foreseeable future. But even before these recent trends facing business, research indicated that marketing professionals were prioritizing trusting relationships with customers. Third Party Validation.

Trust Marketing 180

Trust Marketing Marketing Management B2B Marketing Ad Building 180

KoMarketing Associates

AUGUST 13, 2020

Although sales and marketing teams have not always worked closely together, new research suggests that they will collaborate frequently in the near future. However, previous research shows that not all organizations are focused on data accuracy, and many of them are suffering the consequences.

Marketing Report 165

Marketing Report Data Hygiene InsideView Work Management 165