Webbiquity

FEBRUARY 28, 2023

Today, B2B sales prospects turn to the Internet not just for product research but also purchasing. This post details four predictions for key B2B eCommerce marketing trends in 2023. Predictive analytics: AI and ML algorithms can analyze vast amounts of client data to provide insights into future behaviors and trends.

eCommerce 272

eCommerce Marketing AI B2B Marketing Trends 272

Marketing Insider Group

NOVEMBER 21, 2022

And you might be surprised to hear that some of the biggest event trends are here to stay. By keeping an eye on some of the top event trends expected for next year, you can make sure you plan an event to remember. 9 Biggest Event Trends Happening Now. Sustainability. The world is heating up – both figuratively and literally.

Trends 281

Trends Marketing AI Co-Registration Conference 281

KoMarketing Associates

AUGUST 10, 2021

However, new research suggests that many are under utilizing social media. However, 46% still claim that their organization only views social media marketing data strictly as a marketing resource. Nearly 48% say they are using it to develop creative content , and 32% claim to use it to analyze trends.

Social Media 287

Social Media Marketing Report Social Marketing Organization 287

Marketing Insider Group

JANUARY 21, 2022

If you’re a B2B social media manager, you’ve probably noticed that organic social media reach has been on the decline in recent years. With increases in paid ad content and algorithms constantly in flux, it’s easy to see why it’s becoming increasingly challenging to reach followers with organic campaigns. Study Best Practices.

Social Media 320

Social Media Organization Media B2B 320

Webbiquity

MARCH 1, 2022

But fascinating new research quantifies those changes, and points the way forward for B2B content marketers. Still, roughly a third of assets in the average organization’s content library is three-plus years old. The way B2B buyers consume content has changed significantly in the past two years. No surprise there.

Research 350

Research B2B Marketing Marketing Automation Services Top of Funnel 350

Martech

JULY 22, 2022

The results show what trends and technologies are helping marketers pivot where necessary, connect with customers and drive conversions. Forty-three percent of marketing organizations plan to offer more personalized content and offers in the year ahead. Find out what trends and technologies will make it so.

Trends 108

Trends Research Planning Marketing & Strategy 108

Webbiquity

SEPTEMBER 14, 2021

A new research study provides the most accurate picture yet. The Future of Remote Work , a new research study from Spiceworks Ziff Davis (SWZD), provides a detailed examination of trends and projections about work structure. ” Here are four key findings from the SWZD research.

Work Management 304

Work Management Research Marketing Management Paid Search Agency 304

Webbiquity

MAY 30, 2023

Organic social media was ranked as the most popular channel among survey respondents, and social media engagement and reach were among the top marketing goals / KPIs. The post Marketing Budget and Strategy Trends for 2023 – Seven Intriguing Insights appeared first on B2B Marketing Blog | Webbiquity.

Marketing Budget 278

Marketing Budget Marketing Budget Creation Top of Funnel Marketing Strategy 278

Outgrow

APRIL 17, 2024

Interactive, cultural, and trending widgets designed by him have been featured on TrendHunter, Alibaba, ProductHunt, New York Marketing Association, FactoryBerlin, Digimarcon Silicon Valley, and at The European Affiliate Summit. And for this month we are going to interview Yue Wang, Head of Advanced Network Research at Samsung Electronics.

Network Marketing 52

Network Marketing Work Management Marketing Management Research 52

Webbiquity

JULY 14, 2020

The latest research from TrustRadius answers reveals some interesting insights. Here are five more key findings from the research. That means that despite these revenue trends, nearly half of companies (46%) intend to spend the same as planned or more through the rest of this year. Is that still the case?

Research 332

Research Paid Search Agency Case Studies Planning 332

SmartBrief - Marketing

MARCH 17, 2024

By getting in front of these three influencer trends, marketers can better position themselves and their organization for success. Side by side this trend will be a continued evolution where influencers, regardless of their follower counts, play a pivotal role in steering the product development process.

Trends 98

Trends Paid Search Agency Planning Peer-to-peer 98

Webbiquity

MAY 12, 2020

According to the latest research from LeadMD , only one in five business buyers is pessimistic about the future success of their business. Second, per the LeadMD research, buyers don’t expect you to stop marketing. Investing in both organic SEO and paid search helps the buyers who are still looking to find you.

Research 345

Research B2B Marketing Terms and Conditions Planning 345

Contently

JANUARY 24, 2023

As you plan the year, keep these five consumer behavior trends in mind. Trend #1: Omnichannel journeys are here to stay Foot traffic is returning to brick-and-mortar stores, but consumers aren’t ready to give up the digital shopping behaviors they adopted during the pandemic. Then encourage more of it.

Marketing AI 148

Marketing AI Trends Planning Advertising Agencies 148

Binary Demand

FEBRUARY 23, 2024

Check out the tech and tactics fueling the above mentioned shift: Intent data Account-based marketing (ABM) Personalization Marketing automation Predictive analytics Adapting to the merging of modern B2B buyers and the trends driving B2B demand generation strategies is crucial for thriving in today’s evolving B2B landscape.

Demand Generation Agencies 116

Demand Generation Agencies Demand Generation Demand Account Based Marketing 116

Salesforce Marketing Cloud

MARCH 4, 2024

The research , conducted with 773 business leaders in 14 countries, sheds light on global business decision-makers’ mindsets around AI-powered CRM. These trends prove that regardless of fast shifts in AI, there are certain foundational principles that companies must prioritize for growth. But, it’s not all smooth sailing.

Work Management 116

Work Management Trends Business Forrester 116

Webbiquity

NOVEMBER 10, 2020

The way B2B technology buyers conduct research make buying decisions is changing. Given that the percentage of buyers is trending younger, the fact that they rely less on analyst reports & rankings is a serious concern for traditional analyst firms.” And 27% are unsure of the outlook for their organizations.

Enterprise Management 299

Enterprise Management Sales Management Work Management Marketing Management 299

Contently

OCTOBER 18, 2022

Customer research can surprise you. Why you can’t afford to skip customer research. Why you can’t afford to skip customer research. Customer research involves gathering data about your ideal consumers—who they are, what they want, and how you can help them. 5 types of customer research. The takeaway?

Research 156

Research Paid Search Agency Companies Marketing Budget 156

Marketing Insider Group

DECEMBER 29, 2020

We’ve compiled 11 crucial digital marketing trends for your businesses to follow as we step into 2021. Top B2B Digital Marketing Trends for 2021. According to Deloitte’s 2021 Global Marketing Trends report, people seek more human-centric businesses and leave the companies that don’t value authentic connection. Personalization.

Planning 363

Planning Trends Advertising Agencies Paid Search Agency 363

Stevens & Tate

MARCH 31, 2024

Step right into our March 2024 of “What’s Trending,” your gateway to the latest in marketing trends and insights. Stay informed and ahead of the game with our collection of marketing trends and reports for the 2024 year. IBM’s research found that more shoppers want AI help when they’re shopping.

Trends 59

Trends Allocation Advertising Agencies Paid Search Agency 59

Biznology

DECEMBER 15, 2021

But now I am back, with a list of 10 trends that B2B marketers should watch as we enter 2022. But Brinker pointed out in an interview recently that the martech product list (at 8,000 in 2020) is an ever-evolving organic entity, with vendors entering and leaving all the time. Permanent COVID-19. A smart move. Video everywhere.

Trends 197

Trends B2B Marketing Account Based Marketing Marketing Budget 197

Launch Marketing

APRIL 5, 2023

With the rise in digital content, the impact of a pandemic and many workplace changes, new content marketing trends have emerged and evolved priorities. B2B Content Marketing Trends in 2023 The most recent B2B content marketing report from Content Marketing Institute (CMI) revealed some interesting insights on recent B2B marketer activity.

Trends 118

Trends B2B Marketing Content Marketing Planning 118

Webbiquity

MARCH 30, 2021

This crisis response led them to identify several short- and long-term trends. To capitalize on these market shifts to increase both the quantity and quality of your leads in the post-pandemic B2B marketplace, here are six top lead generation trends to watch in 2021. Personalized Outreach with User Data. Voice search is hot.

Lead Generation 259

Lead Generation Marketing Automation Services Trends Marketing AI 259

Zoominfo

JULY 27, 2021

Here are a few trends recruiters should be aware of while looking to hire in the post-pandemic environment. Macroeconomic trends affecting recruitment and hiring in the post-pandemic economy. Typically, equity and stock options are reserved for those that are higher up in the organization. According to a Pew Research Report, 28.6

Trends 246

Trends Zoominfo Statistics Paid Search Agency 246

Golden Spiral

APRIL 18, 2019

Understanding those needs requires significant initial and ongoing research to get the most valuable insights for your business. Thankfully, there are many reputable research firms, associations, and other outlets doing the hard work for you. Below are resources we recommend for your health IT product research. Virtual Lab.

Work Management 102

Work Management Marketing Management Research Organization 102

Trade Press Services

FEBRUARY 26, 2024

Five Trends in B2B Buyer Behavior B2B audiences can differ vastly depending on their industry, area of expertise, role, demographics and preferred communication channels. It’s fundamental for leaders to stay abreast of what is happening within their organizations to empower growth-centric choices.

Trends 104

Trends B2B Thought Leadership B2B Thought Leadership 104

Marketing Insider Group

NOVEMBER 12, 2019

By keeping an eye on some of the top event trends expected for 2020, you can make sure you plan an event to remember. Organizations failing to follow this trend may well find that their audience votes with their feet and finds another, greener event to attend next year. Quick Takeaways. Image source: [link].

Trends 255

Trends Marketing AI Co-Registration Merchandising 255

ClearVoice

NOVEMBER 25, 2022

And for B2B marketers and large enterprises, the cost of lagging behind the content marketing trend curve is too massive to ignore. To help you keep up with the times, here is a compilation of the top 15 trends in content marketing that will shape the industry in 2023. Emerging content marketing trends. Let’s get started.

Top of Funnel 115

Top of Funnel Marketing AI Trends Enterprise Management 115

Martech

DECEMBER 13, 2023

In a recent survey from Mailchimp , “88% of marketers believe their marketing organization must increase the use of automation and AI to meet customer expectations and stay competitive.” ” In 2024, we should expect to see this trend continue but also to become more sophisticated.

CMS Development 106

CMS Development SEO Trends API 106

ANNUITAS

JANUARY 19, 2022

Research shows that 99% of B2B buyers would both make a new purchase and complete a renewal in an end-to-end digital service model. Read on to learn how to balance changing buyer preferences with a hybrid sales model that works for your organization. Recall that buyers spend nearly 50% of their buying time researching independently.

Sales Management 130

Sales Management Lead Ranking Work Management Marketing Management 130

Martech

FEBRUARY 29, 2024

In this article we’ll look at the martech consulting organizations that serve the enterprise technology user community and the research and advisory firms that serve both enterprise technology users and vendors. Vendors subscribe in the hopes of being favorably portrayed within a research report.

Enterprise Management 99

Enterprise Management Consulting Work Management Marketing Management 99

Brightedge

JUNE 10, 2022

SEO research is a multifaceted, long-term process. An effective strategy has numerous components, from initial keyword research and competitor analysis, to ongoing tracking and maintenance of rankings. Without them, it’s impossible to perform even the most basic SEO research tasks. Keyword research is vital.

SEO 111

SEO Research Enterprise Management Tools 111

Webbiquity

AUGUST 27, 2019

Per recent research , though 77% of B2B marketers say they use Twitter to distribute content, Twitter use is down 8% since 2014. But to maintain its value to B2B companies, the leadership at Twitter needs to recognize the worrisome trends and take corrective action. Image credit: CMI.

Enterprise Management 225

Enterprise Management Twitter Marketing Management B2B Marketing 225

Webbiquity

SEPTEMBER 10, 2020

However, it should be well-researched and backed by relevant studies, data, and credible sources, and it should clearly mention the name of the author. It’s a good idea to seek a professional SEO services company’s counsel on how to improve user engagement that leverages a strategic approach but keeps it organic and authentic.

Practices 187

Practices Organization Best Practices Content 187

Heinz Marketing

JANUARY 14, 2021

A new year has begun and while 2020 wasn’t a great year (to say the least), it’s time to move on and take a look at helpful marketing trends for 2021. I reviewed a handful of websites and resources and pulled together the top / most mentioned B2B Marketing trends for 2021. How to engage prospects. Community marketing.

Marketing AI 140

Marketing AI Trends B2B Marketing Account Based Marketing 140

Launch Marketing

APRIL 13, 2022

Be sure to also check previous installations in this series that focus on B2B lead generation trends in 2022 and B2B email marketing trends in 2022. As B2B organizations refined content marketing strategies and plans to focus on what mattered most amid evolving strategies and plans. What’s Changed for B2B Content Marketing?

Trends 126

Trends B2B Marketing Webinar Metrics Planning 126

SWZD

JULY 14, 2021

SWZD research on cloud adoption trends delves into how vendors can prepare to support the surge of remote workers.

Trends 118

Trends Studies Organization Vendors 118

Hinge Marketing

NOVEMBER 9, 2022

About the Research. The Hinge Research Institute has studied more than 40,000 buyers and sellers over the past decade—giving us unparalleled insight into the professional services industry. Insight #4: Featuring thought leaders within your organization is more important than ever. But there is an upside. Download Now.

Research 112

Research Peer-to-peer Case Studies Thought Leadership 112